#+title: S01:O6 - phase 3: pick your winning niche
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* Links
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- [[../../toc.org][TOC - ecomm clubhouse]]
- [[../../_share/data/video/step_01/lesson_06.mov][video]]

* Notes

* Free websites discussed in this video:
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- [[https://www.wordstream.com/keywords][Wordstream]]
- [[https://etsy.com/][Etsy]]
- [[https://tiktok.com/][TikTok (YouTube #Shorts & Reels also works!)]]
- [[https://google.com/][Google]]
- [[https://business.facebook.com/][Facebook/Meta Business Manager]]

* Description
** intro
In this video, we’re going to be using data to help us choose what niche we want to build our store around. So to do that, we’re going to use several different websites. Now you don’t have to use them all, you can choose the ones that you want to use. But I’ll show you how you can use different websites. So we’re going to be using WordStream. We’re going to be using Etsy, Tiktok, Google, and Facebook Ads. Now, as I said, you don’t have to use all of these websites depending on what type of store you want to build. Whether you’re looking to do print-on-demand products and potentially do digital products, or if you’re planning on dropshipping products, you might want to use different websites.

But our goal is to use these websites to assess how big a niche is, how many sales there are, how many customers there are. And in general, the more customers that you see and the more people that you see interested in a niche, the more money there is to be made. Now it’s up to you. You might decide that you’re looking at the designs in that niche or you’re looking at the products in that niche and you don’t think you can make designs as good as that, or you don’t think you can find products as good as the ones that are selling. In which case you might want to go into one of the different niches on your list.

But for most people, what they’re probably going to want to do is they’re going to want to take the niches that they have narrowed down and then using this data, assess which one has the biggest audience because that means it has the highest profit potential and then to go in and choose that one. So let’s get started with WordStream.
