diff --git a/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org b/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org index ea13748..06591c3 100644 --- a/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org +++ b/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org @@ -7,6 +7,79 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=036b22dd5af1cc52f98e9418a6fadb08&serverId=99488804638e465693eed17924c57b60][video]] +* Review + +** Summary +This lesson explains the overall AI print-on-demand business model: use AI to create designs, use print-on-demand to fulfill products, and use niche/product strategy to get traffic without relying primarily on ads. + +** Core Idea +The business combines: +- AI-generated product design +- Print-on-demand fulfillment +- Etsy / Shopify distribution +- product-first traffic strategy + +** Practical Value +- Explains how POD profit works +- Explains why AI reduces product creation cost/time +- Explains why Etsy is attractive for unique/niche products +- Explains the difference between ads-first and product-first strategy +- Introduces “gap in the market” thinking + +** Business Model +1. Use AI to create artwork +2. Prepare print-ready files +3. Upload to POD products +4. Sell through Shopify and/or Etsy +5. Printify fulfills orders automatically +6. Profit comes from markup after fees and production costs + +** Key Strategy +Product-first strategy: + +Instead of creating generic products and forcing sales with ads, create specific niche products that fill market gaps. + +The product itself becomes part of the traffic strategy. + +** Important Insight +AI is useful for creating products quickly, but humans are still needed to identify good product opportunities. + +AI is good at: +- generating art +- drafting listings +- finding patterns + +Humans are better at: +- noticing what is missing +- understanding desire +- spotting niche gaps +- judging emotional appeal + +** Warnings +- AI does not remove the need for strategy +- Generic AI products will still fail +- Product creation is easy; product selection is hard +- Do not assume “AI-powered” means fully automated +- Market gaps must be judged by human taste and customer insight + +** My Take +This is one of the most important strategy lessons in the course. + +The key point is not “use AI.” + +The key point is: +→ use AI to quickly create products that a human strategically identifies as worth making. + +** Bottom Line +AI gives speed. + +Print-on-demand gives low-risk fulfillment. + +But the business depends on: +- niche understanding +- product judgment +- identifying gaps +- creating specific products for specific customers * Transcript #+begin_ex00:00 diff --git a/_subsections/01-select_a_niche/c03-hack_algorithms.org b/_subsections/01-select_a_niche/c03-hack_algorithms.org index e05740f..9ad43f6 100755 --- a/_subsections/01-select_a_niche/c03-hack_algorithms.org +++ b/_subsections/01-select_a_niche/c03-hack_algorithms.org @@ -243,6 +243,7 @@ Use niche to: Then expand once the system understands you. + * Transcript #+begin_example 00:00 diff --git a/_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org b/_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org index b62be96..1f20328 100644 --- a/_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org +++ b/_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org @@ -7,9 +7,7 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=1a6a01f4b1298e4b4d7d87f95d4a5c2a&serverId=99488804638e465693eed17924c57b60][video]] -* Notes - -* Description +* Tutorial Notes In this tutorial, we are going to install and setup one of my favorite Shopify apps, CM Commerce Marketing. @@ -179,3 +177,708 @@ In this tutorial, we are going to install and setup one of my favorite Shopify a file:../../_share/media/img/step_04/lesson_01/ex08h-change_now.jpg Conversio was actually bought by another company and it has been rebranded into something called CM Commerce Email Marketing. It’s an amazing app and I’m going to teach you how to install it and set up a free trial for it. + + +* Review + +** Overview +- App: Centimeters Commerce Email Marketing (formerly Convergeo) +- Purpose: + - Abandoned cart emails + - Post-purchase emails with coupons +- Includes: + - Free trial + - Automated workflows + +** Install the App +1. Go to: + - Apps → Visit Shopify App Store +2. Search: + - "Centimeters Commerce" +3. Click: + - Add app → Install app + +** Initial Setup +- Create account: + - Email + password +- Upload store logo (used in emails) +- Skip font selection (optional) + +** Billing +- Click: + - Update billing → Add now +- Choose: + - Starter plan (recommended) + - Includes 30-day free trial +- Optional: + - Enter credit card +- Click: + - Finish setup + +** Abandoned Cart Workflow +1. Go to: + - Dashboard → Abandoned cart workflow → Activate +2. Select: + - "Abandoned cart simple 1" + +*** Email Customization +- Change: + - Button color → match brand +- Leave: + - Default template (works well) + +*** Email Sequence +- Email 1: + - Reminder +- Email 2 (after 24h): + - 15% discount coupon +- Email 3 (after 2 days): + - Final reminder + +- After editing: + - Click "Set workflow live" + +** Receipt Workflow +1. Go to: + - Workflow ideas → Receipt → "Receipt simple" + +*** Behavior +- Sends receipt after purchase +- Includes: + - 10% discount coupon + - Valid for 14 days + +*** Reminder Email +- Sent after 13 days +- Purpose: + - Encourage repeat purchase + +*** Customization +- Change: + - Button colors +- Optional: + - Edit text/images + +- Save → Set workflow live + +** Email Settings +1. Go to: + - Profile → Account settings → Outgoing email settings +2. Update: + - From name → store name + - From email → reply email +3. Save settings + +** Domain Verification +1. Enter: + - Store domain +2. Click: + - Start domain verification + +** Shopify DNS Setup +1. Go to: + - Shopify → Domains → Manage → DNS settings +2. Add: + - Required CNAME records (top 3 only) + +** Final Step +- Click: + - "Check again now" +- Wait for validation of all 3 records + +** Result +- Abandoned cart emails active +- Receipt emails active +- Discount flows working + + +* Transcript +#+begin_example +00:00 +Hey, everybody. So I used to have a video tutorial + +00:03 +for an app called Convergeo, which you could use to + +00:06 +set up abandoned cart email campaigns, and you could set + +00:10 +it up so that customers would receive a discount coupon + +00:13 +after they purchased a product from you. + +00:15 +Convergeo was actually bought out by another company and it's + +00:18 +been rebranded into something called Centimeters Commerce Email Marketing. It's + +00:22 +an amazing app and I use it, and I'm gonna + +00:25 +teach you how to install it and set up a + +00:27 +free trial for it in this video. + +00:30 +So go ahead and click on apps and then click + +00:32 +the visit Shopify app store button. + +00:37 +Then just come and type in something like Centimeters commerce + +00:40 +or Centimeters commerce marketing. + +00:43 +It'll show up there. Just click on the actual app + +00:45 +itself + +00:46 +and then come and click add app. + +00:51 +And then on this page, just click install app. + +00:57 +Now you need to create an account with them, so + +01:00 +choose an email address that you want to use, + +01:03 +and then choose a password, + +01:06 +and then click next. + +01:10 +Now you want to upload your, your store logo. The + +01:13 +reason why you want to do this is because it's + +01:15 +going to add the store logo to emails that you + +01:18 +send out so it's a really nice opportunity to improve + +01:20 +your branding. + +01:22 +Click yes. + +01:25 +You'll then be asked to choose a font for your + +01:26 +emails. You can just skip this step. + +01:31 +Now go ahead and click on update billing. Click add + +01:34 +now. + +01:36 +Now you need to choose a store plan. + +01:38 +The starter plan is absolutely fine for the vast majority + +01:41 +of stores and, of course, it comes with a free + +01:43 +30 day trial. And if you like, you can enter + +01:45 +in your credit card details. This can be skipped but + +01:48 +I chose to enter mine. And then you just click + +01:51 +finish setup. + +02:02 +Click on dashboard, and then come to the abandoned cart + +02:05 +workflow and click activate. + +02:07 +So what we're gonna do now is we're gonna click + +02:09 +abandoned cart simple 1. + +02:16 +So what I'm doing right now is I'm just changing + +02:19 +the color of the finish shopping button to be a + +02:21 +brown color because of the fact that my store is + +02:24 +based around coffee. I recommend doing the same thing, choosing + +02:27 +a color that matches your brand. Now, the base email + +02:31 +template is absolutely fine. You don't have to change this. + +02:34 +You can if you like, but it's been designed to + +02:35 +work with, + +02:36 +any sort of store. And then you wanna come to + +02:38 +the next email and you wanna do the exact same + +02:41 +thing again. + +02:42 +Now once again, this template is fine as it is. + +02:45 +You can change it if you like but you can + +02:46 +leave it. It's neutral enough to work with almost every + +02:49 +store. What this email template is doing is it's sending + +02:52 +the customer a 15 percent off coupon. + +02:55 +If they didn't buy anything within 24 hours. They only + +02:58 +get sent this email if they haven't purchased anything within + +03:02 +24 hours. + +03:05 +Go to styling then change the background of the section + +03:08 +and its button color to our brand colors. + +03:20 +So once you've gone ahead and changed, + +03:22 +those button colors, come back. And then we're gonna edit + +03:25 +the final 1. Now this email, template + +03:29 +gets sent out 2 days after the last 1 and + +03:31 +it's a it's a last chance reminder. So once again, + +03:34 +I'm gonna go ahead and change the button colors, but + +03:37 +leave the email as is. You can modify the email + +03:40 +and change the wording and change the images and you + +03:43 +can even change, + +03:44 +how big the discount coupon is, but the base design + +03:48 +is absolutely fine for the vast majority of stores. + +03:51 +The most important thing, of course, to change is that + +03:53 +button color because that blue does not match all types + +03:56 +of brands out there. The blue is not a very + +03:59 +neutral color. But now you've gone ahead and you've set + +04:01 +up your abandoned cart emails. So when customers, + +04:05 +don't complete their purchase but submit their email address, they + +04:08 +will then enter these series of emails. You just need + +04:11 +to come and click that set workflow live button. + +04:14 +And then we're gonna come back and click exit editor. + +04:17 +And then we're going to come and click on workflow + +04:19 +ideas. + +04:21 +And then you want to select receipt and then you + +04:24 +want to click use recipe under the receipt simple. And + +04:27 +now what we're going to do is we're going to + +04:29 +come and edit the emails + +04:31 +under this workflow. + +04:33 +Now what this is going to be is it's going + +04:34 +to be a receipt that the customer is automatically sent + +04:38 +after they have successfully purchased a product from you. + +04:41 +Once again, besides the button color, + +04:45 +the email itself is neutral enough that it can work + +04:48 +with all stores + +04:50 +without being modified. + +04:52 +You if you want to come in and modify the + +04:54 +text and any images, + +04:56 +that's absolutely fine and I welcome it, but you can + +04:59 +just get started immediately + +05:02 +by modifying the colors to match your brand. + +05:06 +And so that's what I'm doing right now. It's set + +05:09 +up to be sending out a 10 percent discount coupon + +05:12 +that will, + +05:13 +last for 14 days. And + +05:16 +what this app will do is it will automatically create + +05:18 +that coupon for you and automatically add it in to + +05:22 +the receipt. So we're gonna come back and this time + +05:24 +we're gonna edit the reminder email that's gonna be sent + +05:27 +13 days after + +05:29 +this email is sent. + +05:31 +And once again, this email is neutral enough that, you + +05:34 +can just come in and modify the color scheme of + +05:37 +the buttons. If you would like to come in and + +05:40 +modify, + +05:41 +the text and add any images, + +05:43 +that's always great to make it more personalized towards your + +05:47 +brand. + +05:47 +But you can get started just by coming in and + +05:50 +editing, + +05:51 +these buttons. + +05:53 +And then we just need to save and then + +05:56 +exit back out again. Sorry. + +05:58 +And then we want to come and set that workflow + +06:00 +live. + +06:02 +Alright. So that was the easy part. + +06:05 +Now we need to come to, + +06:07 +the profile button and then we want to click account + +06:09 +settings. + +06:11 +And then you wanna come and click outgoing email settings. + +06:14 +Now you wanna come to the sender details and change + +06:16 +the from name to be your store's name and then + +06:19 +you wanna change the from email to be whatever email + +06:22 +address you want your customers to reply to, and then + +06:25 +come and click save sender settings. + +06:28 +And now the fun part. So come to, + +06:31 +this box here and make sure the domain name is + +06:34 +your store's domain name, + +06:39 +and then come and click start domain verification. + +06:43 +Now I'm not going to explain + +06:46 +everything that I'm doing on screen, because it's a little + +06:49 +bit difficult to, + +06:52 +but what you need to do is you just need + +06:53 +to follow + +06:54 +what I do exactly. + +06:57 +Follow what I copy and follow what I paste. + +07:00 +So what I'm going to be doing is I'm going + +07:02 +to be adding some settings, + +07:04 +into, my Shopify store now. + +07:07 +So come to the domain section of your store and + +07:10 +click manage next to your store's domain name. + +07:13 +And, + +07:14 +now we wanna come and we wanna click DNS settings. + +07:19 +And this is where we're gonna be adding in, + +07:22 +these, + +07:23 +records + +07:24 +that, + +07:25 +Centimeters, + +07:26 +commerce email marketing requires us to do. + +07:30 +This is to make sure that we do indeed own + +07:32 +this domain name + +07:34 +because it's a very serious thing, + +07:36 +to, have an email sent from a domain name if + +07:39 +you yourself don't actually + +07:41 +own it. So they need to be able to confirm + +07:44 +that you do indeed own it, and you also need + +07:46 +to change some settings with your domain name so that + +07:49 +you can send emails from it legally. + +07:53 +And so that's what we're doing now. We're adding in + +07:55 +these custom records, + +07:57 +which are going to, + +08:00 +prove that this is our domain name and that we + +08:02 +can indeed send emails from it. + +08:05 +And as I said, trying to explain this is a + +08:07 +little bit complicated. + +08:09 +But if you just follow what I'm copying and pasting, + +08:13 +it's it's it's so much easier than it seems. I + +08:16 +know that it looks really scary, like, you know, what + +08:19 +does c name mean? It's jargon. + +08:21 +But it's actually really simple just to add in a + +08:24 +c name record. + +08:29 +And you only need to add in the top 3. + +08:31 +You don't need to add in the optional ones. And + +08:33 +And once you've added in, those 3 different records into + +08:36 +your domain name, just click the check again now button + +08:39 +and keep pressing that button until you've got validation that + +08:43 +all 3, + +08:44 +are ticked and that they're there. Now, this might not + +08:46 +happen instantly. It might take a few minutes for them + +08:49 +to propagate but that's absolutely fine. Just keep, ticking the + +08:53 +button + +08:54 +and, waiting until you get the validation that all 3, + +08:57 +have been propagated. + +08:59 +And with that, you have set up Centimeters Commerce Marketing. +#+end_example diff --git a/_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org b/_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org index 66dae7b..339b9c9 100644 --- a/_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org +++ b/_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org @@ -7,9 +7,7 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=bdc9838629ab872f4b9d35e41743297a&serverId=99488804638e465693eed17924c57b60][video]] -* Notes - -* Description +* Tutorial Notes In this video we’re going to add upsells to our products. @@ -137,3 +135,278 @@ Once you’ve taken note of these three things, you’re now ready to create you #+attr_html: :width 800 file:../../_share/media/img/step_04/lesson_02/ex05c-finish.jpg + + + + +* Review + +** Overview +- App: Voyager Upsell and Cross Sell +- Purpose: + - Increase order value with upsells +- Pricing: + - 7-day free trial + - ~$27/month +- Strategy: + - Use after finding a winning product + +** Upsell Selection Rules +1. Relevance + - Upsell must match original product + - Example: + - Cat coffee spoons → Cat face mug + +2. Price Constraint + - Upsell ≤ 2x base product price + - Lower price = higher conversion + +3. Use Sales Pricing + - Set: + - Original price = 2x sale price + - Creates: + - Scarcity + - Perceived deal value + +** Install App +1. Shopify → App Store +2. Search: + - Voyager Upsell and Cross Sell +3. Click: + - Add app → Install app +4. Start free trial + +** Create Upsell +1. Click: + - New upsell +2. Name: + - Example: Cat Spoon Upsell + +** Placement +- Select: + - Checkout button +- Click next + +** Trigger Product +- Select: + - Original product (e.g., cat spoons) + +** Upsell Product +- Select: + - Upsell item (e.g., cat mug) + +** Customize Offer +- Add: + - Headline using: + - Attention + - Scarcity +- Leave: + - Incentive fields empty (space) + +** Activate +- Click: + - Create and activate + +** Result +- Upsell appears during purchase flow +- Increases: + - Average order value + + +* Transcript +#+begin_example +00:00 +All right. Now, we're gonna go ahead and add upsells + +00:02 +to our products. To do this, we're going to use + +00:04 +a simple but highly effective plugin available on the Shopify + +00:08 +app store. + +00:09 +It's called Voyager Upsell and Cross Sale. This is a + +00:11 +free 7 day trial. After that, it's 27 dollars a + +00:14 +month but it's well worth it. + +00:16 +If budget is a concern, then why would suggest that + +00:18 +you do as you go and you set up products + +00:20 +for each of your ads first and you find a + +00:22 +winning item that you then want to scale up? Once + +00:25 +you've found that winning item, you can then get this + +00:27 +app and then add an upsell to it. There are + +00:29 +3 things to consider when picking which item you're going + +00:32 +to use as your upsell. 1, make it relevant to + +00:35 +the initial item. In this example, I'm gonna be creating + +00:38 +an upsell for this item, these cute cat coffee spoons. + +00:42 +My upsell is going to be this mug that turns + +00:44 +your face into a cat when you drink from it. + +00:46 +As you can see, both of these items match up + +00:48 +well. They are both about cats and they both have + +00:50 +that adorable factor. + +00:52 +2, select an item that costs no more than double + +00:54 +the price of the first item. This is something that + +00:56 +I discussed in my previous video where I taught you + +00:59 +how to price your items. Do not be greedy. If + +01:02 +your item costs 10 dollars, then do not select an + +01:04 +item that costs more than 20 dollars. And keep in + +01:07 +mind, the cheaper the item, the easier it will be + +01:09 +to sell. 3. Make sure you've set your upsell item + +01:12 +to be on sale. Now, I suggest that you always + +01:15 +do this. Select your normal price to be double your + +01:18 +sale price. For your upsell, this has the additional effect + +01:21 +that you can claim that it's on sale for a + +01:23 +limited amount of time which adds scarcity to the offer + +01:26 +and encourages people to take it. Okay. Let me switch + +01:29 +over to my computer and show you just how easy + +01:31 +it is to add an upsell. + +01:33 +Okay. Start up by going to the Voyager upsell and + +01:36 +cross sell page in the Shopify App Store. Click add + +01:39 +app. I'll have a link to this in the video + +01:40 +description below. + +01:43 +Then click install app. + +01:46 +Now click start free trial. + +01:52 +Click new to create a new upsell. + +01:56 +For the upsell name, let's type in Cat's Spoon upsell, + +01:59 +then click next. + +02:01 +Let's select checkout button for where we want our upsell + +02:04 +to appear. Click next. + +02:07 +Now select appear on product. + +02:09 +Set the trigger item to the cat coffee spoons. Click + +02:12 +next. + +02:12 +Now select cat face coffee mug as the upsell item. + +02:17 +Click next. + +02:19 +Click on customize upsell view. + +02:22 +Now type in the offer headline. + +02:25 +As you can see, I use powerful words to draw + +02:27 +attention to a special offer and create scarcity. + +02:30 +For these 2 headlines, just put in a space instead + +02:33 +as we're not setting incentives for now. Click next. + +02:37 +Now click create and activate. + +02:39 +And that's it. You've successfully added an upsell to your + +02:42 +store. + +02:50 +So go ahead, add upsells to your products, and I'll + +02:52 +see you on the next video. +#+end_example diff --git a/_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org b/_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org index 7191e35..0e05545 100644 --- a/_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org +++ b/_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org @@ -7,9 +7,7 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=8650bee2aae1992dfcceca95d9694e48&serverId=99488804638e465693eed17924c57b60][video]] -* Notes - -* Description +* Tutorial Notes In this video, I’m going to teach you how to install the Spin-A-Sale App. Now I was skeptical of this app, but it has been proven & shown time-and-time again to work. And to understand why, we just to look at sales psychology, and in particular, the Law Of Reciprocity. When you give a customer something for free, they feel indebted to you and are more likely to buy. And so this is what we are going to do: we are going to give them a free discount coupon. @@ -124,3 +122,573 @@ Next, scroll down to the Colors and Font section. file:../../_share/media/img/step_04/lesson_03/ex06b-preview.jpg And it works! You’ve successfully added the Spin A Sale app to your store. + + +* Review + +** Overview +- App: Spin-a-Sale (Shopify) +- Purpose: + - Increase conversions + - Capture emails +- Cost: + - ~$10/month +- Key concept: + - Law of reciprocity → give discount → increase likelihood of purchase +- Strategy: + - Always give highest discount (20%) + - Use curiosity-driven copy + +** Create Discount Code +1. Shopify dashboard → Discounts +2. Click: + - Create discount → Discount code +3. Configure: + - Name: your choice + - Value: 20% + - Limit: 1 use per customer +4. Click: + - Save + +** Preparation +- Have: + - Brand color (from earlier steps) + - Store icon (72x72 px, transparent background) +- Icon tip: + - Use part of your logo + +** Install App +1. Shopify dashboard → Apps → Visit App Store +2. Search: + - "Spin a Sale" +3. Click: + - Add app → Install app +4. Select: + - Free trial +5. Choose theme → Save and continue + +** Prize Configuration +- Prize 1: + - Name: 20% off coupon + - Coupon: winner + - Probability: 100 +- Prize 2: + - Name: 15% off + - Probability: 0 +- Prize 3: + - Name: 10% off + - Probability: 0 +- Prize 4: + - Name: 5% off + - Probability: 0 +- Prize 5: + - Name: Free shipping + - Probability: 0 + +- Result: + - User always “wins” 20% + +- Click: + - Save and continue + +** Enable App +- Skip optional step +- Enable spinner on site +- Save and exit + +** Text Settings +- Title: + - Win up to 20% off your order +- Add: + - Custom message +- Enable: + - Name field (required) + +** Styling +- Text color: white +- Message color: white +- Button color: brand color +- Peg color: white +- Winning segment: brand color +- Losing segment: similar hue + +** Logo +- Upload: + - Store icon (72x72) +- Click: + - Save + +** Preview +- Click: + - Preview mode +- Test spinner behavior + +** Result +- Email capture enabled +- Discount incentive active +- Conversion optimization via: + - Reciprocity + - Curiosity + + +* Transcript +#+begin_example +00:00 +Alright. So in this video, I'm gonna teach you how + +00:02 +to install a Shopify app that has been shown to + +00:05 +increase sales and conversions. And I'm also going to give + +00:07 +you some sneaky tips. And that app is something you've + +00:10 +probably seen before, spinner sale. What happens is a pop + +00:13 +up box slides onto the screen with a wheel that + +00:16 +has prizes on it. When customers enter their name and + +00:18 +email, the win will spin and will land on a + +00:20 +prize that is a discount coupon. As far as the + +00:23 +customer is concerned, what prize it lands on is random. + +00:27 +Now this was an app that I was skeptical of + +00:29 +for a long time but it's been proven to work. + +00:32 +And the reason why it works can be explained when + +00:34 +we look at psychological marketing techniques. 1 of the most + +00:37 +powerful psychological marketing techniques that you can employ is the + +00:41 +law of reciprocity. + +00:42 +The law of reciprocity is when you give a customer + +00:45 +something for free. It makes them feel indebted to you + +00:48 +and more likely to buy from you and this is + +00:50 +what we are going to do with the Shopify app. + +00:52 +We are going to give the customer a discount coupon + +00:55 +for 20 percent off. This is going to make them + +00:57 +feel indebted to us and more likely to buy. Now + +01:00 +usually when people set up their Shopify app spin to + +01:04 +win, they will add 5 different discount coupons + +01:07 +be + +01:08 +random which 1 it lands on for the customer. However, + +01:11 +we're not gonna do that. Instead, we're gonna set it + +01:13 +so that 100 percent of the time, it lands on + +01:16 +the coupon that we want it to, which is the + +01:18 +biggest, the 20 percent off coupon. And the reason why + +01:21 +we will do this is because it will trigger the + +01:23 +law of reciprocity. + +01:25 +By making the customer believe that they won the biggest + +01:27 +coupon randomly, it will make them feel indebted to us + +01:30 +even more since they now think that we gave them + +01:33 +a special prize. In addition, we are going to use + +01:35 +copy techniques to trigger the emotion of curiosity. We're gonna + +01:39 +use words to make customers curious about what prize they're + +01:42 +gonna win, even though of course we know that they're + +01:44 +always going to win the biggest prize. Now before we + +01:46 +begin this tutorial, I need to let you know this + +01:49 +app is not free. It costs 10 dollars a month. + +01:52 +If you don't have the budget for 10 dollars a + +01:54 +month, what I recommend that you do is you hold + +01:56 +off until you've got a product that you have tested + +01:59 +and are selling consistently + +02:00 +and then you install this app. But once you've got + +02:03 +the money to invest in this app, not only is + +02:05 +it a great app to install because it's going to + +02:07 +increase the chances that customers buy from you, but it + +02:10 +will also mean that you're collecting their email addresses so + +02:12 +that you can market to them later. So with that + +02:14 +out of the way, let's begin the tutorial. + +02:17 +The first thing that you're going to need to do + +02:18 +is you're going to need to create a 20 percent + +02:20 +off coupon inside your Shopify admin area. Let me show + +02:23 +you how easy it is to do this. + +02:26 +In your Shopify dashboard, click discounts. + +02:29 +Then click create discounts. Then click discount code. + +02:32 +Next, enter the name for your discount code. + +02:35 +Add in the discount value. This will be the percentage + +02:37 +of the discount that will be applied to the order. + +02:40 +Scroll down and click limit to 1 use per customer + +02:43 +option for the usage limit. + +02:45 +Then click save discount. + +02:47 +And as easy as that, we've now added a discount + +02:49 +offer to our Shopify store. Alright. Now that we've got + +02:52 +our coupon, it's time to install our app. Before we + +02:55 +do that though, there are some things that we want + +02:57 +to do in advance. Firstly, remember how in step 3 + +03:01 +that we chose a specific color as our store's color? + +03:04 +Well, we're gonna want to use that in this tutorial. + +03:07 +Secondly, remember the favicon we installed in step 3? This + +03:10 +was my favicon picture. It is the Brew Treats icon. + +03:13 +We're going to use this favicon image for this tutorial. + +03:16 +If you don't have a favicon, then create a square + +03:18 +icon that is 72 pixels by 72 pixels now. The + +03:22 +icon should represent your store in some way and it + +03:24 +should be on a transparent background. A good idea is + +03:27 +to use some part of your store logo for it + +03:29 +like I did here. We will need this for the + +03:32 +tutorial. To create this icon, I used my favorite image + +03:35 +editing software Photoshop. If you'd like to get Photoshop, I'll + +03:38 +have a link to it on this page. Alternatively, + +03:41 +you can use the free image editing software Pixlr. I + +03:43 +will also have a link to that on this page. + +03:46 +And once you've got those things gathered together, it's time + +03:48 +to add this app to your store. Let me switch + +03:50 +over to my computer and show you how easy it + +03:52 +is. In your dashboard, click apps. Then visit the Shopify + +03:56 +app store. + +03:57 +Type in 'spin a sale' in the search box. + +04:00 +Click this from the search results. + +04:02 +Now click add app. In the next page, scroll down + +04:05 +and click install app. + +04:08 +Scroll down and click select under the free trial option. + +04:12 +Click start free trial. + +04:14 +Scroll down and select the theme you want from your + +04:16 +spin app. Then click save and continue. + +04:19 +Next, enter details and set up prizes. + +04:22 +Type in 20 percent off coupon in prize 1 name. + +04:25 +Type in winner under coupon name. + +04:28 +Enter 100 under probability. + +04:31 +Type in your custom message under prize 1 details. + +04:36 +Next, enter 15 percent off coupon and prize 2 name. + +04:40 +Type in anything under coupon name. No 1 is going + +04:43 +to win this so it doesn't matter what you write. + +04:46 +Enter 0 under probability. + +04:48 +You can skip edits on the custom message as we + +04:51 +put 0 under probability for this prize anyway. + +04:54 +Next, enter 10 percent off coupon and price 3 name. + +04:58 +Type in anything under coupon name again, + +05:01 +enter 0 under probability, + +05:02 +and again you can skip edits on the custom message + +05:05 +as we put 0 under probability for this prize 2. + +05:08 +Do the same for price 4. Enter 5 percent off + +05:11 +coupon and price 4 name. Type in anything under coupon + +05:14 +name, enter 0 under probability, + +05:16 +and we can skip edits on the custom message as + +05:19 +we have already put 0 under probability for this prize. + +05:22 +And lastly, for prize 5, enter free shipping in the + +05:25 +prize 5 name. + +05:27 +Type in anything under coupon name, enter 0 under probability, + +05:31 +and you can skip edits on the custom message as + +05:33 +we put 0 under probability for this prize. + +05:36 +Click save and continue. + +05:39 +On this page, just click skip. + +05:41 +Now, click this for the spinner sale app to show + +05:44 +on your website. + +05:46 +Then click save and exit. + +05:51 +Next, scroll down to the text section. + +05:54 +Under title text, type in win up to 20 percent + +05:56 +off your order. + +05:58 +Now, enter your custom message. + +06:03 +Scroll down and turn on the include name field option. + +06:07 +Check the required box. + +06:08 +Next, scroll down to the colors and font section. + +06:11 +Click the color box with a title text color and + +06:14 +change it to white. + +06:15 +Change the message text color to white as well. + +06:18 +Now change the button color to our source bin color. + +06:22 +Next, change the peg color to white. + +06:26 +Change the winning segment color to your desired color. + +06:29 +Do the same for the losing segment color, but choose + +06:31 +a different color, preferably 1 with the same color scheme + +06:34 +but slightly different hue. + +06:37 +Scroll down and change the wheel logo. Click select image. + +06:40 +Select the logo you want to use and click open. + +06:44 +Scroll all the way down and click save. + +06:48 +In the next page, click preview mode. + +06:51 +Now we can see how the spin app works on + +06:54 +our store. +#+end_example diff --git a/_subsections/04-upselling_big_orders/c01-automatic_discount_coupons.org b/_subsections/04-upselling_big_orders/c01-automatic_discount_coupons.org index 9fb7a41..fd4d4a4 100644 --- a/_subsections/04-upselling_big_orders/c01-automatic_discount_coupons.org +++ b/_subsections/04-upselling_big_orders/c01-automatic_discount_coupons.org @@ -9,4 +9,10 @@ * Notes -* Description +* Tutorial Notes +* Transcript +#+begin_example +#+end_example +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org b/_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org index 3653659..0b3c53a 100644 --- a/_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org +++ b/_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org @@ -10,7 +10,7 @@ * Notes -* Description +* Tutorial Notes We’ve got one more page in our store to optimize and that is our homepage. For our homepage, we want to expand it out so that they’re at least 400 words. The tricky part with this is that the theme Pop we are using isn’t the easiest to do that with. The Pop theme looks great but it’s highly visual and the homepage setting leaves us a lot of room to add text.  You may not have thought about this, but the featured products on your homepage do indeed count towards our word count. So what we’re going to do is we are going to add 16 featured products to our homepage. And then we’re going to add a title to that and that will about 150 words to our homepage. @@ -148,3 +148,8 @@ file:../../_share/media/img/step_05/lesson_10/ex07a-homepage_title_and_desc.jpeg Once you’ve done that, don’t forget to click Save. There you have it, you have now optimized your homepage! + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org b/_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org index dc42af6..1fa7ad9 100644 --- a/_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org +++ b/_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org @@ -9,6 +9,11 @@ * Notes -* Description +* Tutorial Notes no info at this time + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org b/_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org index a3fd8ff..702da8f 100644 --- a/_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org +++ b/_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this video, we’re going to talk about something important to SEO and that is backlinks.  So what is backlink? If you go to ahrefs, and type in Wholesale Ted, you’ll see what type of websites have a backlink to our website. You’ll see an article from Entreprenuer.com where I talk about what I love doing the most. Under my feature, there’s a link that when you click it, it goes to my Wholesale Ted website. That link that Entrepreneur.com posted is what you call a backlink. It’s a link that goes to an outside page. @@ -74,3 +74,8 @@ I also recommend that each day, you follow 50 Instagram users who are interested And don’t limit yourself to one Instagram page, you can create several pages. By taking the time and effort these Instagram pages that are relevant to your store, you will also be driving organic traffic to it. As your pages grow, people will start looking at the link on your bio. And you know what, that is potential customer and potential sales. So go ahead now and get started with your first Instagram meme page. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts, tiktok, reels.org b/_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts, tiktok, reels.org index 9668e90..96cbbd8 100644 --- a/_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts, tiktok, reels.org +++ b/_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts, tiktok, reels.org @@ -9,5 +9,10 @@ * Notes -* Description +* Tutorial Notes nothing here yet + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels.org b/_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels.org index 9a883b0..8829dd4 100644 --- a/_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels.org +++ b/_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels.org @@ -9,5 +9,10 @@ * Notes -* Description +* Tutorial Notes nothign here yet + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org b/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org index 1b60308..335aa0d 100644 --- a/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org +++ b/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Hey everyone, congratulations on making it to the Step 5 Video series! Now it is time to drive traffic and customers to your store! And I’m going to teach you a lot of ways to do that in this video series. @@ -122,3 +122,8 @@ I’s also a good idea to add upsell apps, as upsells can drastically change the file:../../_share/media/img/step_05/lesson_15/ex04b-upselling.png For the single ad test, your goal is to see if that ad either breaks even or does better. Of course, if your ad doesn’t do either one of those things, then usually you should kill the ad  move on to another one.  + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org b/_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org index cd9360f..1e44c45 100644 --- a/_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org +++ b/_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Welcome! In this video, we will be creating a Facebook Business Account. It will be the primary account where you’ll be creating and running Facebook ads. There is the other option to run ads through your personal account, but we do not recommend it. Why? Because you can only use that account for one business or brand. @@ -132,3 +132,8 @@ You can type this link into your browser or easily launch it by clicking the but file:../../_share/media/img/step_05/lesson_16/ex06c-edit_settings.png And that’s it! You’ve successfully updated your ad account name. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org b/_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org index 07afbcb..89eeed4 100644 --- a/_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org +++ b/_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Now we want to create a Facebook fan page for our new store. Creating a Facebook Fan Page is essential. If we don’t, we won’t be able to advertise in people’s newsfeeds. Instead, you will only be bale to advertise using the sidebar ads which is very ineffective @@ -155,3 +155,8 @@ B. Type in the name of the Page you just created then select it from the list. A And that’s it, you’ve successfully added a Facebook fanpage. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org b/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org index a4fce62..b0afcfd 100644 --- a/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org +++ b/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes This step involves installing your Facebook pixel. This is super important when running Facebook ads, and luckily Shopify has made it really simple to do this. @@ -88,3 +88,8 @@ Here are the steps: BOOM. You’re pixel’s all set. See you in the next step! + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org b/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org index 04782cf..821e579 100644 --- a/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org +++ b/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this tutorial video, I’m going to be teaching you how to shoot the best possible product showcase video that you can create. My name is Zac Lawson and I’m a professional videographer based in Newport Beach, California. And I’m going to be teaching you the 4 things that you need to learn in order to shoot your own videos along with giving you some tips and tricks along the way. So let’s jump right into the videos so you guys can start learning! @@ -57,3 +57,8 @@ The last thing were going to be talking about is which shots what shots you will The next type of shot that you need is called the demonstration shots and you will need about 9 to 10 different shots. These are the type of shots showing the product being used by your subject. These are the fun shots, evoking emotions out of your viewers. So that’s all we have for shooting your own product showcase video. I hope you’ve enjoyed this video and hope that you’ve gained some knowledge along the way. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org b/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org index 6d9258a..d37aeb8 100644 --- a/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org +++ b/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this step, I’m going to show to edit the best showcase video that you can use for your ads. I’m going to run you through the software that you should be using to edit the videos, where to find the perfect music and the detailed process of editing your own video. #+caption: premier pro @@ -169,3 +169,8 @@ Now that you’re all done with your videos and export, the last thing you need file:../../_share/media/img/step_05/lesson_20/ex08d-export_button.png So there you have it! You now have a product showcase video that you can use. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org b/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org index f601ab6..bc5cd8d 100644 --- a/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org +++ b/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Hello everyone! I’m Zac Lawson, a professional videographer from Newport Beach, California and I’m going to teach you how to 4 things that you need to learn to shoot your own product demonstration video along with some tips and tricks along the way. So the first thing we are going to talk about is gear, You don’t need a lot of gear when filing these type of videos. I’m going to use my Apple iPhone X to shoot these videos but you don’t have to use an iPhone to shoot these videos, you can use any other smartphone that you do have. @@ -45,3 +45,8 @@ I’ve mentioned also that you will need detail shots for your video. These are The next type of shot you need is your subject actually demoing your product and you will need about 8 to 10 shots. For example, it can be a shot of you packing up using the backpack or using the usb charging port. I’d like to recommend doing these shots with no camera movements with your subject doing all the movements  So that’s all I have for you guys in this tutorial and now that you have all the shots you need, you are now ready to move on to the editing process. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org b/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org index 1463205..c0a52d9 100644 --- a/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org +++ b/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Hello! In this tutorial video, the best possible product demonstration video that you can create. My name is Zac Lawson and I’m a professional videographer from Newport Beach, California. I’m going to run you through what software you should be using to edit this videos, where to find music for these videos, and the detail process of editing your own video.  Then once you learn these three things, you’re going to be ready to edit your very own product demonstration video. @@ -120,3 +120,8 @@ When you’re done with the first clip, do the same process to the second clip a The last thing we need to do is to export the video. So to do this, we go to the Menu, click on File, click on Export and then choose Media. And that’s going to bring up you’re export setting menu. We want to make sure that it’s on the correct format and we want it to be on H.264 and change your preset to match source high bit rate and then change the name of your video. We’re going to do “product demo video” then click on Save. Next, we want to go down on the basic video setting. Scroll down and check if everything’s good then go to “Use maximum render quality” and check the box.  Now, you’re ready to export your video so click on Export button and it’s going to start exporting. So that’s it! That’s all you need to do! + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org b/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org index e63c8f3..f52d141 100644 --- a/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org +++ b/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes ** PLEASE READ BEFORE WATCHING: If you cannot turn off expanded targeting after selecting the Sales/Conversions/button clicks campaign objective, there is an easy fix. @@ -95,3 +95,8 @@ When you’re choosing your target audience with ads, make sure you require the file:../../_share/media/img/step_05/lesson_23/ex03d-url.png And that’s it! You have successfully added your low-budget Facebook ads. See you in the next video! + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org b/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org index 43012f5..69bc2c8 100644 --- a/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org +++ b/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes ** PLEASE READ BEFORE WATCHING: @@ -113,3 +113,8 @@ file:../../_share/media/img/step_05/lesson_24/ex04a-change_name_and_publish.png Do the steps again to create another image ad using a different image. And that’s it. You’ve successfully created a 3-Ad campaign. See you in the next video! + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org b/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org index ec0bc05..f5b85ba 100644 --- a/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org +++ b/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes By now, you’ve found your niche, built your website, started running your ads - and for some - *may have your eye on a winner*. But whether you have found your winner or not, you need to know to analyze your ads’ performance before even thinking of scaling. @@ -116,3 +116,8 @@ So what are you waiting for? 11. Then click ‘Apply’. And that’s it. You’ve finished setting up your ad data page. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org b/_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org index c7eddcc..fa08651 100644 --- a/_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org +++ b/_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org @@ -9,4 +9,613 @@ * Notes -* Description +* Tutorial Notes + +* Review + +** Core Idea +- Traffic strategy = Product strategy +- Focus: + - Creating unique products + - Not relying on ads + +** Strategy Comparison + +*** Advertising-First Strategy +- Product: + - Generic / popular items +- Example: + - Custom dog mugs +- Problem: + - Heavy competition + - Requires paid ads + - No guarantee of ROI +- Focus: + - Ads do the selling + +*** Product-First Strategy +- Product: + - Unique / niche / differentiated +- Advantage: + - Stands out immediately + - Less competition + - Can generate free traffic +- Focus: + - Product does the selling + +** Core Concept: Market Gap +- Find: + - Products people want + - But do not exist yet +- Or: + - Improve existing concepts + +** Method: Cross-Niche Formula +- Combine: + - Popular format + - With new/trending niche + +*** Example +- Format: + - AI selfie-style images +- Niche: + - Cryptids (e.g., Mothman) +- Result: + - Unique product with demand but low competition + +** Tools Used +- [Perplexity AI](chatgpt://generic-entity?number=0) + - Find trending topics +- [Google](chatgpt://generic-entity?number=1) AI image tools + - Generate images +- [Canva](chatgpt://generic-entity?number=2) + - Edit designs + +** Traffic Sources + +*** 1. Search Engines +- Platforms: + - Etsy search + - Google search +- Benefit: + - Easier ranking due to low competition + +*** 2. AI Recommendations +- Platforms: + - Etsy recommendation system + - [ChatGPT](chatgpt://generic-entity?number=3) integrations +- Behavior: + - Recommends unique, personalized products + +** AI Advantage +- AI prefers: + - Unique + - Niche + - Personalized items +- Outcome: + - Matches product to ideal customer automatically + +** Key Concepts +- SEO: + - Search Engine Optimization +- GEO: + - Generative Engine Optimization + +** Conclusion +- Best traffic strategy: + - Create better, more unique products +- Result: + - Free traffic + - Less competition + - Higher visibility + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. You have reached module 5, + +00:03 +which is dedicated to me sharing my tips and strategies + +00:06 +and workflows that I use to get traffic to my + +00:09 +products and stores. And it's honestly + +00:11 +1 of the most asked questions that I get on + +00:13 +my YouTube channel. So many people go, okay, Sarah. I + +00:17 +see that you love to talk about researching, creating, and + +00:21 +designing products, and that's great. But can you now actually + +00:24 +talk about how you drive traffic and sales to the + +00:27 +products that you're selling? It's a fair question, and so + +00:30 +I really, really feel like I have to address this + +00:33 +question directly. Because you see, the reason why I talk + +00:37 +so much about researching, creating, and designing products is because, + +00:43 +spoiler alert, my products are my traffic strategy. + +00:47 +Yep. Most people assume that to make money online, you + +00:50 +need to go for an advertising first strategy, but that's + +00:53 +not what I do. Instead, I take the opposite approach. + +00:56 +I go for a product first strategy. So what's the + +01:00 +difference, right? And it's a great question. Well, with an + +01:03 +advertising first strategy, your product is not actually the most + +01:06 +important part of the strategy. + +01:09 +Nope. It's the ad because with an advertising first strategy, + +01:13 +it is the ad that is really the 1 selling + +01:16 +the product, which means then that the most advertising first + +01:20 +strategies I see out there rely on targeting big, broad, + +01:23 +already popular products. So a good example of a print + +01:26 +on demand product that works well as an advertising first + +01:29 +product would be a custom dog portrait mug. These are + +01:32 +very popular and sell well both on Etsy and in + +01:35 +private Shopify stores. But here's the thing. Because they're so + +01:38 +popular, as you can see, everyone is trying to sell + +01:41 +them, and they're all selling the same popular styles too, + +01:44 +such as the classic photo portraits + +01:46 +and the new trendy stripe mugs. So if you make + +01:49 +your own version of 1 of these popular custom dog + +01:52 +mugs, guess what? No 1 will even notice because there + +01:56 +are 1000 + +01:58 +others already online to choose from. So why would anyone + +02:01 +notice yours, right? Well, that's of course where ads come + +02:04 +in, doesn't it? Because if you're advertising on Facebook, Instagram, + +02:08 +or TikTok, + +02:09 +you can force people to see your mug by paying + +02:12 +money to advertise it to them. So that is indeed + +02:16 +a valid strategy. + +02:18 +However, there are 2 things about it that I don't + +02:21 +like personally. + +02:22 +Firstly, it's a strategy that I find quite limiting and + +02:25 +quite boring since, well, as your strategy is to try + +02:28 +to do mass marketing, + +02:30 +you have to usually focus on broad products like custom + +02:33 +dog mugs because you have to try to appeal to + +02:36 +as many people as possible. And secondly, it is by + +02:39 +its very nature + +02:41 +competitive, + +02:41 +and you also need to spend money to compete and + +02:44 +you have no guarantees you'll make your money back. It's + +02:47 +an expensive game to be playing and competing in, which + +02:50 +is why personally I have shifted to my product first + +02:54 +strategy instead. I find it so much more fun, simple, + +02:57 +and passive. Plus I also think it's a great fit + +02:59 +with our new AI era where AI chat bots are + +03:02 +all about giving everyone, including shoppers, the best, most personalized + +03:06 +product recommendations possible. Basically, you've heard me harp on and + +03:10 +on, I'm sure, plenty of times about this, filling a + +03:13 +gap in the market. This is the concept of identifying + +03:15 +product designs that people would like to buy that doesn't + +03:18 +yet exist + +03:19 +or creating designs that do exist but that people would + +03:22 +like even more variations of. So for example, on the + +03:26 +YouTube channel, I showed an example product. I showed how + +03:29 +online on both Amazon and Etsy, funny, absurd, AI photos + +03:33 +were popular on t shirts. And I noticed how there + +03:36 +was 1 particular trend that was very popular where people + +03:39 +would create AI photos showing cats taking selfies in front + +03:43 +of crazy characters like UFOs, + +03:45 +Santa, or Bigfoot. And well, all of these have a + +03:48 +name. They are cryptids, which are characters or creatures that + +03:52 +it's disputed whether they are real or not. So what + +03:55 +I did was I got an AI powered search engine, + +03:57 +Perplexity, + +03:58 +to search the internet for chatter on other cryptids like + +04:02 +this that people were currently chatting about and were trendy. + +04:06 +And it identified that currently, + +04:08 +a lot of people were talking about 1 in particular, + +04:11 +Mothman. If you never heard about Mothman, it is encrypted + +04:14 +that dates back to the 19 sixties. + +04:16 +So you know what I did? I did a search + +04:19 +on both Etsy and Amazon to see if anyone had + +04:21 +created a selfie photo t shirt in the same style + +04:24 +by using the trending Mothman cryptid. + +04:27 +And despite the fact that Mothman t shirts were popular + +04:30 +on both websites since it was trendy right now, no + +04:33 +1 had made 1 of these photo selfie T shirts + +04:36 +yet. So I went ahead and used Google's AI image + +04:39 +generator, Nano Banana Pro, to make 1 for me. I + +04:42 +then edited the image with Canva's AI and turned it + +04:45 +into a T shirt design. + +04:47 +Easy. I call this the cross niche formula. It's where + +04:49 +I take a popular design format + +04:52 +such as these cryptid selfie photos and then combine them + +04:56 +with a new niche or a popular idea + +04:59 +such as mothman + +05:00 +to create something new. It's the quickest way that I + +05:03 +create designs that can fill a gap in the market. + +05:06 +And so yes, creating new products like this + +05:10 +is my main traffic strategy, + +05:12 +not running ads. Because you think about it, right? When + +05:15 +you release a custom dog mug, what happens? Your mug + +05:18 +gets lost in the crowd because there are so many, + +05:22 +but when you release a unique product with few or + +05:24 +no competitors, + +05:26 +the opposite happens. Your product immediately stands out because you've + +05:30 +got basically few, if any, competitors. + +05:33 +It's great. And so here's the thing. Because I focused + +05:36 +on this, I now get free traffic + +05:39 +from 2 main sources. The first is search engines, such + +05:42 +as Etsy search engine and Google search engine. My products + +05:46 +just tend to naturally rank well in search results for + +05:49 +related keywords because, of course, I don't have a lot + +05:53 +of competitors who I'm competing with because my products are + +05:57 +unique. And so it's not like I'm out there having + +05:59 +to fight with a lot of competitors + +06:01 +to reach the top of the search results. + +06:03 +And the second way is through AI. So 1 is + +06:06 +Etsy's AI powered recommendation + +06:07 +features like their homepage or app product recommendations. + +06:11 +People see my products recommended to them on here, and + +06:13 +they click on them and buy them. But another way + +06:16 +is that these days, AI tools like ChatTpT themselves are + +06:18 +increasingly becoming the way people are increasingly becoming the way + +06:20 +people are finding niche products to buy. Etsy even has + +06:23 +a deal with ChatGPT + +06:25 +where potential customers can buy items from sellers like me + +06:29 +within their app. Kind of crazy, right? And these AI + +06:32 +recommendations + +06:33 +are crazy powerful. The thing about AI is that it's + +06:37 +designed to anticipate what you want + +06:39 +before you even know what you want, so AI tools + +06:42 +love unique niche products that fill gaps because when someone + +06:46 +asks AI to help them buy a gift, they don't + +06:49 +just want the most popular generic product. They want the + +06:52 +very best unique, personalized product to them. The new AI + +06:55 +era is all about this. It's hyper personalization + +06:58 +and so as long as my product design and concept + +07:01 +is good enough that someone would actually want to buy + +07:03 +it, the cool thing is that I don't actually need + +07:05 +to try to convince an AI recommendation algorithm + +07:09 +to sell someone my product. It will automatically know what + +07:12 +my product is, who it is for, and match it + +07:15 +to them based on everything it knows about their user. + +07:18 +It's crazy powerful, + +07:20 +but yeah. It still, of course, helps to optimize your + +07:22 +product listings to make it easier for AI and search + +07:25 +engines to find your products. So I'll be talking more + +07:28 +about doing this, search engine optimization, + +07:30 +otherwise SEO, and generative engine optimization, + +07:34 +otherwise known as GEO, later on in this course. But + +07:38 +yeah, that is my genuine answer that I give someone + +07:41 +when they ask me why I don't talk more about + +07:45 +advertising + +07:46 +and direct marketing and why I spend so much time + +07:49 +on product creation. It's because I have a product first + +07:52 +strategy + +07:53 +and creating great products is literally + +07:56 +my main traffic strategy. + +07:58 +So then, as I said, I will be delving deeper + +08:01 +and explaining more what exactly SEO is and what exactly + +08:05 +geo is. So go ahead, watch my next video, and + +08:10 +I will see you in the next lesson. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org b/_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org index 040d59d..229ae45 100644 --- a/_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org +++ b/_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this video, I am going to answer one of the most common questions I get asked. And that is this: Sarah: Isn’t it impossible to get traffic & sales to a brand new Etsy store? It doesn’t have any previous sales, or reviews, or social media following. @@ -199,3 +199,1014 @@ As you probably noticed, you still need to also give Etsy data to pair your prod Which means, you still need to do other things too: such as optimizing your listings with the right keywords. And optimizing your store profile, by filling in as much information as possible, to give it as much data as possible. And so those are some of things that I’ll be discussing in the rest of this series, and sharing my strategies on how I’ve done that. So I’ll see you in the next video! + + + +* Review + +** Core Idea +A brand new Etsy store can get traffic and sales without: +- previous sales +- reviews +- social media following +- custom products +- intellectual property infringement + +The key is creating clickable niche products that Etsy can test with the right customers. + +** Myth +- New Etsy stores cannot make sales +- Only established Etsy stores get traffic +- Reviews are required before Etsy will show your listings + +** Reality +Etsy wants new stores to succeed because: +- New stores create more product variety +- More product variety keeps customers interested +- Etsy wants customers discovering fresh, personalized products + +** Etsy Test Impressions + +*** Meaning +“Test impressions” are Etsy showing new products to selected customers to see whether they click. + +*** Where They Often Happen +- Etsy homepage +- Etsy mobile app +- discovery/recommendation pages + +*** Why This Matters +On discovery pages, customers usually see: +- product image +- price + +They may not immediately see: +- store reviews +- total sales +- store history + +So the product gets tested mainly on visual appeal and relevance. + +** How Etsy Tests Products + +Example: +A funny Dachshund black mug with a pun. + +Etsy may try to match it with customers who previously bought: +- Dachshund products +- joke/pun items +- black mugs +- similar handmade/niche products + +The more specific the listing is, the easier it is for Etsy to understand who might want it. + +** What Happens During Testing + +*** If Nobody Clicks +- Etsy gets little useful data +- The listing may stop getting shown +- The test impressions fizzle out + +*** If People Click +- Etsy learns who is interested +- Etsy looks for similar customers +- The product gets more chances + +*** If Someone Buys +- Etsy gets stronger data +- Etsy can find more similar buyers +- Sales can begin to grow + +** Why Generic Products Fail +Generic products give Etsy less useful data. + +Example: +- “Dog dad mug” = broad and vague +- “Funny Dachshund pun black mug” = specific and easier to match + +A generic product has more competition and fewer clear signals. + +** Bad Strategy +Do not rely on: +- uploading hundreds of generic products +- copying common designs +- low-quality listings +- broad products with no clear niche angle + +More listings do not help if none of them are clickable. + +** Better Strategy +Create products that: +- fill a gap in the market +- look visually interesting +- target a specific niche +- give Etsy clear customer-matching data +- stand out on discovery pages + +** Cross-Idea / Cross-Niche Formula +Take: +- a proven design idea +- from one niche + +Then apply it to: +- another niche +- where that design does not yet exist + +Example: +- hunting shirt concept +- adapted into the parrot owner niche + +Goal: +Create something new enough to stand out but familiar enough to have proven appeal. + +** Main Traffic Principle +Product creation is the traffic strategy. + +A strong product: +- gets clicks +- gives Etsy data +- gets matched to more customers +- can start selling without outside traffic + +** Etsy Optimization Still Matters +Even though the product is the main driver, Etsy still needs data. + +Optimize: +- titles +- tags +- keywords +- listing descriptions +- product photos +- store profile + +** Key Insight +A new store is not automatically doomed. + +The real problem is usually: +- boring products +- generic designs +- unclear niche targeting +- poor product photos +- weak listing data + +** Bottom Line +New Etsy stores can get sales by creating niche, clickable products that fill gaps in the market and give Etsy enough information to match them with the right buyers. + + +* Transcript +#+begin_example +00:00 +Hello, everyone, and welcome back to another video here at + +00:03 +the Econ Clubhouse. And in this video, I am going + +00:06 +to answer 1 of the most common questions that I + +00:08 +get asked, and that is this. Sarah, isn't it impossible + +00:13 +to get traffic and sales to a brand new Etsy + +00:16 +store that doesn't have any previous sales or reviews or + +00:20 +social media following? Yes. This is a myth that I + +00:23 +see talked about a lot, and the myth is that + +00:26 +new stores aren't making money and that they can't make + +00:28 +money and that only the top stores on Etsy are + +00:32 +the ones that are able to make sales. But as + +00:34 +I'll show you, that's simply not true. Nope. I recently + +00:38 +started a brand new Etsy store. No reviews, no social + +00:42 +media following, nothing. + +00:44 +Yet within 2 weeks, I had already made my first + +00:46 +2 sales in it. And I'll also clarify some things + +00:49 +about that store too. So first of all, that store + +00:52 +did not use any intellectual property. Nope. I didn't try + +00:56 +to sneakily piggyback off of popular brands like Nintendo or + +01:00 +Taylor Swift or Disney. All of the designs in the + +01:03 +store were 100 percent original. + +01:06 +And very importantly, + +01:07 +I did not sell any custom products. + +01:10 +Nope. Because it is true that custom products are super + +01:13 +popular on Etsy, and so they can be a very + +01:16 +quick, fast way to make sales. But personally, if you've + +01:19 +been watching my videos for a while, you know that + +01:22 +I don't enjoy + +01:24 +myself making and selling custom products. And so instead, all + +01:28 +the products in there were just print on demand products + +01:31 +that print products + +01:33 +on autopilot. + +01:34 +And yet despite having no social media following and no + +01:37 +reviews, it took me less than 2 weeks for my + +01:39 +store to get kick started within the Etsy algorithm. So + +01:43 +why is that? Well, it's because as I discussed in + +01:46 +this video here back in step 1, Etsy has a + +01:49 +feature that's built into the algorithm to help new stores + +01:52 +succeed, and this I like to call test impressions. + +01:55 +You see, what a lot of people don't seem to + +01:57 +realize is that Etsy actually wants new stores to succeed. + +02:02 +They actively + +02:03 +want new stores to do well because this helps them + +02:06 +make even more money, and they explained why in this + +02:09 +investor report back in 20 23. + +02:11 +In this slide, they showed their investors during the meeting. + +02:15 +They explained that a big change that they had made + +02:16 +to the algorithm, + +02:18 +And the first slide here shows the search results that + +02:20 +a customer would have previously got for the search phrase + +02:23 +back to school, and the second slide shows the new + +02:26 +search results that customers were getting now when they searched + +02:30 +for that same phrase. As you can see in that + +02:32 +first screenshot, when customers searched for this, they used to + +02:35 +be showing multiple similar listings for popular back to school + +02:38 +products on Etsy like custom pencils. + +02:41 +And these were, of course, + +02:42 +somewhat unsurprisingly + +02:44 +from the most popular + +02:46 +established stores. But now in the second screenshot, you can + +02:49 +see that Etsy has updated the algorithm to show customers + +02:52 +a much bigger variety of niche products that were picked + +02:55 +just for that customer based on their own personal purchasing + +02:58 +history, + +02:59 +such as custom backpacks from a new store. And so + +03:02 +thanks to these changes that Etsy has been making, now + +03:05 +instead of just showing the most popular stores, Etsy is + +03:09 +trying and actively + +03:11 +showcasing + +03:12 +new stores, and I'll tell you what, the reason why + +03:16 +Etsy is doing this is because, + +03:18 +well, they don't want their customers to get bored. Yep. + +03:22 +You think about it. If they only show stores that + +03:24 +are established + +03:25 +selling broader products, customers will keep seeing these exact same + +03:29 +items over and over again. And so instead, Etsy wants + +03:32 +customers to be constantly discovering new products that are even + +03:35 +more specific to their desires. And so what Etsy's doing + +03:38 +these days is they're using new AI technology to pair + +03:41 +customers with specific niche products that are based on their + +03:44 +previous purchasing history that they would likely love. But for + +03:47 +Etsy to be able to do this effectively, they also + +03:50 +need to have a lot more stores because they need + +03:53 +to have a lot more products so that they can + +03:55 +have a much bigger variety + +03:57 +for their customers. + +03:59 +But the truth is is that this can be difficult + +04:01 +for Etsy + +04:02 +because most new stores, again, if we're being honest, + +04:05 +often don't have great products. Oftentimes, the products that they + +04:09 +produce are not very good, and they're often very generic + +04:12 +and boring, + +04:14 +which is why Etsy has, from my experience, added the + +04:17 +test impressions feature into the algorithm. + +04:19 +Because you see, here's the thing. Sure, on Etsy, 1 + +04:22 +of the ways that people do search for items is + +04:24 +they do go to that search bar and they do + +04:26 +type in specific keywords that they want to find products + +04:30 +for. + +04:31 +But another way that people buy items from them is + +04:33 +through discovery pages. These are pages like the homepage and + +04:37 +the Etsy mobile app. On these discovery pages, Etsy recommends + +04:41 +products to you that they think that you might like. + +04:44 +And honestly, I find it really interesting because I do + +04:47 +find that there are a lot of Etsy gurus out + +04:50 +there that focus + +04:52 +really heavily on search engine traffic, + +04:55 +when honestly, in my experience, + +04:57 +this is increasingly becoming the more common way that people + +05:01 +are discovering and finding + +05:03 +new products on Etsy. It's through these discovery pages. And + +05:07 +you can see here a total breakdown of my new + +05:09 +store's total traffic. The direct traffic, you can see, was + +05:13 +basically just me making sure each of my listings looked + +05:16 +good each time I launched them. So what is instead + +05:19 +relevant + +05:20 +is that in my first 2 weeks of launching, Etsy + +05:23 +sent me 29 visitors, + +05:25 +2 of which went on to purchase, and more than + +05:27 +half of those visitors came from Etsy's discovery pages + +05:31 +because this is where, in my experience, Etsy likes to + +05:34 +test new products + +05:36 +from stores. + +05:37 +Yep. So let's say, for example, that I started a + +05:39 +new store themed around pets and I created this funny + +05:42 +Dachshund mug. Well, what Etsy will do in my personal + +05:46 +previous experience is that they're gonna go through their list + +05:48 +of customers that they have in their database and try + +05:51 +and discover which of those customers + +05:54 +might be interested in my mug. Yes. So they might + +05:57 +try and look for customers that have previously bought items + +06:00 +themed around Dachshund dogs. And if I use keywords in + +06:03 +my listing, like pun or joke, + +06:06 +then they'll be able to get even more specific, and + +06:08 +they'll be able to look and see if they can + +06:10 +find any Dushan dog owners that they have in their + +06:13 +database who have also previously bought joke items about puns. + +06:18 +And if they see the keyword black mug, then they + +06:20 +can try to get even more specific and try and + +06:22 +identify Dachshund dog owners who have previously bought joke items + +06:26 +featuring puns that have also previously bought black mugs instead + +06:30 +of white mugs. And if they see that in your + +06:32 +store profile, you say that you're a stay at home + +06:34 +mother that is using the store as a way to + +06:36 +provide extra income for your family, then the algorithm can + +06:39 +narrow it down even further, and it can look for + +06:41 +Dachshund dog owners that have previously bought joke items featuring + +06:45 +puns that have also previously purchased black mugs instead of + +06:48 +white mugs that have shown to have an affinity for + +06:50 +purchasing from stores that have run from stay at home + +06:53 +mothers. Basically, they're gonna try to use this information to + +06:56 +place your mug on the discovery pages of a group + +06:59 +of test customers, like on their home pages or on + +07:02 +their Etsy app. As you can see on these pages, + +07:05 +the store reviews and sales are not showing. The only + +07:09 +thing the customer sees is a price and, most importantly, + +07:12 +the product picture. + +07:14 +On these pages, your product will succeed based on how + +07:18 +it looks, + +07:19 +not on how many reviews your store has, which is + +07:23 +why this is a great place for Etsy to test + +07:26 +out items from new stores with these test impressions. + +07:30 +Because if you think about it, it's a fair test. + +07:32 +Even if your store is brand new and it has + +07:35 +no reviews, you are not at a disadvantage. + +07:38 +Instead, the only way that your product is going to + +07:40 +pass this test is if it looks cool and interesting + +07:44 +enough to get a customer to click. It is basically + +07:47 +a way for Etsy to be able to test different + +07:50 +products + +07:51 +purely off of their own sales merit. And so then + +07:54 +in my experience, if they show it to a bunch + +07:57 +of test customers but nobody clicks on it, then Etsy + +07:59 +will not get any data on who actually likes it, + +08:02 +and so they won't be able to keep showing it + +08:04 +to new people. But if people do click on the + +08:07 +listings, like what happened in my new store, then Etsy + +08:10 +will be able to get data from who clicked on + +08:12 +your listing and also see it was interesting enough of + +08:15 +a design to get clicks for. Then they can use + +08:18 +that data to analyze the customers that bothered to click + +08:20 +on it and try and identify similar customers to those + +08:24 +customers. + +08:25 +Then they can show your product to those customers as + +08:28 +well. And then they can keep doing that until they + +08:30 +find a customer that purchases your product. Then they'll use + +08:34 +the data from that customer to then find more customers + +08:38 +similar to the customer that purchased your product. And that + +08:42 +is how sales grow. The more data Etsy has, the + +08:45 +more they can connect your products to the right customers, + +08:47 +resulting in more sales and money for you. So as + +08:50 +you can see, the trick that I use to get + +08:54 +sales on Etsy for a brand new store is quite + +08:56 +simple. I don't have some super secret research hack that's + +09:00 +going to require you to go and purchase a monthly + +09:03 +subscription to an Etsy research service, which I have an + +09:06 +affiliate link for. Instead, it's by doing 2 things really + +09:09 +well. 1 is, of course, in creating and designing products, + +09:12 +which when they are placed on a customer's homepage will + +09:15 +stand out and look better and more interesting than the + +09:18 +other products on there. And this, by the way, is + +09:21 +unfortunately how someone can end up posting 500 products and + +09:25 +have little to no sales. If all 500 of these + +09:29 +products that they post look generic and boring, no 1 + +09:32 +will click on them, and so their test impressions will + +09:34 +fizzle, and Etsy will stop showcasing their listings. + +09:37 +Yes. In my experience, you are literally wasting your time + +09:41 +on Etsy if you try to go with this go + +09:43 +wide strategy of just posting lots of low quality + +09:47 +generic item listings because you can't trick customers into clicking + +09:52 +on your designs. Customers are only gonna click on products + +09:56 +that look cool and interesting. + +09:58 +Can't skip that part. And you know, if you've seen + +10:01 +my video here on the YouTube channel, you'll know that + +10:03 +1 way that I do this is with the cross + +10:05 +idea formula. It's when I find a popular, clever product + +10:08 +design in 1 niche, such as this t shirt here + +10:11 +in the hunting niche, and then I find another niche + +10:13 +that this design doesn't exist for on Etsy, such I + +10:16 +did in this video here where I discovered an opportunity + +10:19 +in the pet to parrot niche. Then I came and + +10:21 +I used that design, but I applied it to this + +10:24 +new niche to come up with my own clever clickable + +10:27 +product. And it was clickable because it filled a gap + +10:30 +in the market. By creating this t shirt, I created + +10:33 +a product that did not yet exist, and this makes + +10:36 +it stand out from from the others. This is, in + +10:38 +my opinion, the easiest way to create clickable products as + +10:41 +a new store. It's to create products that fill a + +10:44 +gap in the market. But there is a second thing + +10:47 +that I do to take advantage of these test impressions + +10:50 +as a new store to get free traffic and sales, + +10:53 +and that is to focus on niche products. Yes, because + +10:56 +here's the thing. In my experience, it is easier for + +10:59 +Etsy to guess which customers might be interested in buying, + +11:02 +say, this mug here compared to this generic dog dad + +11:06 +mug here. And that's because if you think about it, + +11:09 +Etsy's algorithm has a lot less data to work with + +11:12 +if they're trying to find the right customers to test + +11:15 +a generic dog dad mug with. Yep. First of all, + +11:19 +if you think about it, there are a lot more + +11:21 +dog dads out there than Dush Hunt owners. And secondly, + +11:25 +let's be honest, this mug is, well, very generic because + +11:29 +you think about it. Not only was the Dush Hunt + +11:31 +mug about a specific dog breed, but it was also + +11:33 +a pun. So Etsy could look for customers that liked + +11:36 +both of these things to test this mug with, but + +11:39 +this design, it's just super generic. There isn't really anything + +11:42 +descriptive about it for them to connect it to the + +11:45 +right niche customer. So chances are, if they try and + +11:48 +test this with customers, they won't be able to find + +11:51 +the right customers to click on it, and it would + +11:53 +fizzle. And then, unfortunately, + +11:55 +I'd probably end up like this person here. I'd have + +11:57 +500 generic designs that I had quite likely copied that + +12:01 +nobody wanted because they already had plenty of better options + +12:05 +to choose from. And so I do hope that this + +12:08 +demystifies the Etsy algorithm for you a bit and shows + +12:11 +you how + +12:12 +even brand new stores can indeed get sales and traffic + +12:16 +on Etsy. Yes. It's by doing this, filling gaps in + +12:19 +the market. When people ask me, Sarah, why do you + +12:22 +spend so much time talking about designing products instead of + +12:25 +traffic methods? This is why. It's because creating great clickable + +12:28 +products that stand out on a customer's homepage are, in + +12:31 +my experience, + +12:32 +the best traffic method out there. And don't forget, if + +12:35 +you'd like a refresher on the Etsy algorithm and to + +12:38 +see it visually in action, I highly recommend rewatching my + +12:41 +video here where I drew it out as a diagram. + +12:44 +You'll find that video again in the step 1 video + +12:46 +series. However, while it is true that the key that + +12:49 +I have personally found to getting free traffic on Etsy + +12:52 +is by creating great products that fill a gap in + +12:55 +the market. As you probably noticed, + +12:58 +you also need to be giving Etsy data + +13:00 +to work with, which means in addition to creating these + +13:03 +great products, you still need to do some other things + +13:05 +too. You still need to be optimizing + +13:08 +your Etsy listings for keywords, and you still need to + +13:11 +optimize your store profile so that you can give Etsy + +13:15 +as much data as possible. And so these are some + +13:18 +of the things that we will also be discussing later + +13:21 +on. So go ahead, watch my next video, and I + +13:24 +will see you over there. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org b/_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org index c6c032e..1761cf4 100644 --- a/_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org +++ b/_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org @@ -9,4 +9,1116 @@ * Notes -* Description +* Tutorial Notes + +* Review + +** Core Idea +GEO stands for Generative Engine Optimization. + +It means optimizing product listings so AI tools can understand and recommend them. + +Examples of AI recommendation sources: +- ChatGPT +- Gemini +- Perplexity +- Google AI Overviews +- Etsy AI recommendation systems + +** SEO vs GEO + +*** SEO +SEO focuses on ranking in search engine results. + +Goal: +- appear on page 1 +- be one of many options +- match search keywords + +Example search: +- funny dog t shirt + +*** GEO +GEO focuses on being recommended by AI. + +Goal: +- become the answer +- clearly communicate who the product is for +- help AI understand why the product is a good match + +Example AI question: +- What is a good gift for my sister who likes hiking? +- What Etsy shops sell cool dog t shirts? +- What is a funny gift for a friend who adopted a rescue dog? + +** Why GEO Matters +Customers are increasingly asking AI to choose products for them. + +With normal search: +- customer sees many options +- customer compares listings manually + +With AI: +- AI may recommend only a few products +- sometimes AI may recommend one product directly + +So the goal shifts from: +- being listed + +to: +- being selected + +** Why GEO Can Help Small Sellers +Traditional search often favors: +- big websites +- high-authority stores +- recognizable brands + +AI recommendations are more focused on: +- personalization +- product fit +- specific customer needs +- clear context + +This can help small Etsy sellers if their listings clearly explain: +- what the product is +- who it is for +- why it is different +- what kind of customer would want it + +** Keyword Stuffing Problem + +Old SEO-style title: + +#+begin_example +Funny dog shirt, dog mom shirt, rescue dog shirt, dog lover gift, dog adoption shirt, cute dog tee, puppy shirt +#+end_example + +Problem: +- lots of keywords +- unclear product identity +- unclear humor +- unclear target buyer +- weak context for AI + +Better GEO-style title: + +#+begin_example +Rescue Dogs Are My Love Language - Funny Dog Mom Shirt for Shelter Volunteers +#+end_example + +Why this works: +- explains the product +- explains the joke/tone +- identifies the buyer +- gives AI a clear recommendation context + +** GEO Listing Mindset +Do not just ask: +- What keywords can I stuff into this listing? + +Ask: +- Who is this for? +- What kind of person would love this? +- What occasion would someone buy this for? +- What problem, joke, identity, or desire does this product match? +- What makes this product different? + +** Description Strategy +Write descriptions in natural language. + +Do not write only for search robots. + +Write as if explaining the product to: +- a customer +- an AI assistant +- someone choosing a gift + +** Add Context for AI + +Include: +- target buyer +- product style +- tone of humor +- gift occasion +- emotional angle +- niche identity +- what makes it different + +Examples: +- Perfect for your friend who will not stop talking about the dog they rescued. +- Great for birthdays, adoption anniversaries, or just because. +- Subtle office-appropriate humor for coworkers who survive meetings with coffee. + +** Be Specific +Weak: +#+begin_example +Funny shirt +#+end_example + +Better: +#+begin_example +Subtle office-appropriate humor shirt for coworkers, managers, and remote workers. +#+end_example + +Specific language helps AI understand the product category and audience. + +** Make the Product Quotable +Add sentences that AI could easily reuse in a recommendation. + +Example: +#+begin_example +This shop specializes in subtle office-appropriate funny tees. +#+end_example + +Better than: +#+begin_example +We sell t shirts. +#+end_example + +** Trust Signals +Mention details that help AI trust the product. + +Examples: +- handmade / made-to-order production +- print-on-demand production details +- quality materials +- unique design angle +- positive reviews +- niche specialization +- clear customer use case + +** Product-First Strategy +GEO works best when the product itself is strong. + +AI is more likely to recommend a product when it clearly fills a specific need. + +This supports a product-first strategy: +- create unique products +- fill gaps in the market +- make products easy for AI to understand +- let AI match them with the right buyers + +** Gap-in-the-Market Products +Products with strong GEO potential often: +- serve a specific niche +- combine two interests +- answer a specific gift need +- have few direct competitors +- are easy to describe clearly + +Example: +- generic dog shirt = weak +- funny rescue dog mom shirt for shelter volunteers = stronger + +** Authority Bias +Humans often prefer brands they already recognize. + +This is called authority bias. + +Traditional search results can amplify this because customers may click familiar stores. + +AI is less dependent on brand recognition and more focused on matching the right product to the user’s request. + +** Why Unique Products Matter More Now +If many stores sell the same generic product, AI has little reason to recommend yours. + +But if your product is highly specific and fills a clear gap, AI can understand when it is the best match. + +** Use AI to Optimize Listings +You can ask an AI chatbot to help optimize your listing for both: +- SEO +- GEO + +Prompt idea: + +#+begin_example +Please rewrite this Etsy title and description to balance SEO and GEO. + +The product is: +[describe product] + +The target customer is: +[describe customer] + +The gift occasions are: +[list occasions] + +The tone/style is: +[funny, cute, sarcastic, subtle, etc.] + +Keep it natural, readable, and optimized for AI recommendation engines. +#+end_example + +** Balance SEO and GEO +Do not ignore SEO. + +Many customers still use: +- Etsy search +- Google search +- normal keyword searches + +Best approach: +- use searchable keywords +- avoid ugly keyword stuffing +- write naturally +- give enough context for AI + +** Practical GEO Checklist +- [ ] Product title clearly says what the product is +- [ ] Title identifies the target customer +- [ ] Description explains who it is for +- [ ] Description explains the product’s tone/style +- [ ] Description includes gift occasions +- [ ] Description includes niche-specific language +- [ ] Description explains what makes it different +- [ ] Description contains natural, quotable sentences +- [ ] Listing still includes important SEO keywords +- [ ] Product fills a clear market gap + +** Bad GEO Listing +#+begin_example +Funny dog shirt, dog mom shirt, dog lover shirt, puppy shirt, rescue dog gift, dog adoption tee +#+end_example + +** Better GEO Listing +#+begin_example +A funny rescue dog mom shirt for shelter volunteers, dog adopters, and anyone whose rescued dog has become their entire personality. +#+end_example + +** Key Insight +GEO is not just about keywords. + +It is about making the product understandable, recommendable, and matchable. + +** Bottom Line +GEO helps AI understand: +- what the product is +- who should buy it +- when they should buy it +- why it is a good match + +The better your product fills a specific need, and the clearer your listing explains that need, the more likely AI is to recommend it. + + +* Transcript +#+begin_example +00:00 +Hello, and welcome back to a new video. In this + +00:02 +video, we are gonna discuss a very important traffic source + +00:05 +that a lot of people don't even know about, and + +00:08 +that traffic source is GEO. + +00:11 +And no exaggeration, + +00:12 +learning about what GEO is and how to utilize it + +00:16 +to drive traffic to my product listings has been 1 + +00:19 +of the biggest breakthroughs that I have had in my + +00:22 +print on demand business. + +00:24 +So that acronym I keep saying, GEO, if you've never + +00:28 +heard it before, it stands for generative engine optimization. + +00:32 +Basically, GEO is when you optimize your products for AI + +00:36 +bots such as optimizing it for chat GPT, and it's + +00:39 +quite interesting because you see, for years now, the advice + +00:42 +on how to get your products found online has been + +00:44 +pretty simple. Learn SEO, as in search engine optimization, + +00:49 +which basically is the art of getting your products and + +00:51 +listings to rank on page 1 of Google search results + +00:54 +or Etsy search results. And the way that SEO works + +00:58 +is pretty straightforward. + +00:59 +In the past, the way that most people search for + +01:01 +products to buy online was they typed in a search + +01:04 +query into either Google or Etsy or another search engine + +01:07 +and use a phrase such as funny dog t shirt. + +01:10 +Then the search engine would show them a big list + +01:13 +of results, + +01:14 +and then the person clicks through several of these results + +01:17 +comparing them until they find what they want. And lots + +01:20 +of people still do that. Don't get me wrong. That's + +01:22 +why I also try to optimize my products for SEO + +01:25 +traffic too. But increasingly, people are now using + +01:29 +AI to shop for things online instead. People aren't just + +01:32 +typing keywords into Google anymore, instead they are asking AI. + +01:36 +They're going to chat GPT or Perplexity or Google's AI + +01:39 +overview, and they're asking questions like, what's a good gift + +01:43 +for my sister who likes hiking? Or what Etsy shops + +01:46 +sell quality cool dog t shirts? And it's interesting because + +01:50 +when people were exclusively using traditional search engines, you would + +01:53 +get a big list of results to pick from. But + +01:56 +with AI, you will often get either just a handful + +01:59 +of results or sometimes it will even just pick 1 + +02:02 +item for you, period. Now instead of us picking the + +02:06 +products that we're gonna buy, AI is increasingly + +02:09 +picking them for us. So you think about it. With + +02:12 +SEO, our goal previously was to be 1 of the + +02:15 +options on the list that search engines gave their users. + +02:20 +But with GEO, it is oftentimes our goal to be + +02:23 +the answer + +02:24 +that the AI gives their user. Now you might think + +02:28 +that that actually sounds more intimidating + +02:30 +than SEO. + +02:32 +After all, there are a lot of different products out + +02:35 +there to compete with. In the past with SEO when + +02:38 +you were trying to be recommended by Google, + +02:40 +hey, at least you could be 1 of multiple options. + +02:44 +Right? But now you're telling me that I had to + +02:46 +try to be + +02:47 +the option? So, Sarah, I can hear a lot of + +02:50 +people saying, how can I compete? How can I compete + +02:53 +with all of these products out there, especially products from + +02:55 +stores that are much bigger than me to be the + +02:58 +answer + +02:59 +that AI recommends someone? Isn't this change towards GEO actually + +03:04 +kinda scary? Well, those are fair, good questions to be + +03:07 +asking, but I'll tell you what. In my experience, this + +03:09 +change towards GEO + +03:11 +is not scary. In fact, it's actually really good, not + +03:14 +bad. Because search engines like Google were previously based heavily + +03:18 +on authority. + +03:19 +Their algorithms + +03:21 +favored big websites like Amazon, but AI is designed less + +03:25 +around rewarding authority + +03:27 +and more around personalization. + +03:29 +It is looking for the very best product for the + +03:31 +customer even if it's not from the biggest online store, + +03:35 +which means then that if you're a small Etsy seller + +03:38 +and your listing clearly communicates to AI chatbots like ChatGPT + +03:42 +what exactly your product is and who it's for, then + +03:45 +AI might recommend you over some giant store. Whereas you + +03:48 +think about most people, right, who are scrolling through say + +03:51 +Google search results, most of them probably are going to + +03:54 +have a big bias towards clicking on major stores that + +03:57 +they recognize + +03:58 +instead of small stores like ours that they don't. So + +04:01 +it turns out that there's actually a lot of hidden + +04:03 +disadvantages + +04:04 +to being 1 option out of many on a list + +04:07 +that a search engine like Google recommends, + +04:10 +and there's actually a lot of hidden + +04:12 +advantages + +04:13 +to instead trying to focus as a smaller store on + +04:16 +being the answer that an AI chatbot like Gemini or + +04:20 +Chat GPT + +04:21 +recommends to its user. Alright then. The next question you're + +04:24 +probably thinking then is this. Okay, Sarah, but how do + +04:27 +I actually optimize 4 gs EO traffic? That's a good + +04:30 +question. So let me give you an example. In the + +04:33 +past, if you were trying to optimize a t shirt + +04:35 +in the dog niche for SEO, + +04:38 +you would probably try to focus on using a keyword + +04:40 +rich title + +04:42 +such as funny dog shirt, dog mom, shirt rescue dog + +04:46 +shirt, dog lover gift dog, adoption shirt, cute dog tee, + +04:50 +puppy shirt. Basically, your goal is kind of trying to + +04:54 +stuff as many keywords in there as possible and try + +04:57 +and get away with it. Because the old way of + +05:00 +thinking was the more keywords I have means the more + +05:03 +chances I have to match with what someone is searching + +05:06 +for exactly. But here's the thing, AI doesn't just match + +05:09 +keywords, it's actually trying to understand + +05:12 +what your product is and decide if it's a good + +05:14 +recommendation for the person asking. And so when AI looks + +05:17 +at the keyword stuffed title like that, it doesn't actually + +05:20 +really know what your t shirt really is. Is it + +05:23 +funny? What kind of humor? Who is it for? What + +05:26 +makes it special? And so then, with the GEO mindset, + +05:29 +you might write a title more like this. Rescue dogs + +05:32 +are my love language. Funny dog mom shirt for shelter + +05:35 +volunteers. + +05:36 +Do you see the difference? + +05:38 +This second title that we have created here tells the + +05:41 +AI exactly + +05:42 +what the t shirt is, what the tone of humor + +05:44 +is, and who it is for. + +05:47 +Essentially, + +05:48 +GEO is when you optimize your listings for the questions + +05:51 +that people are asking AI, and then you make sure + +05:54 +that your listing answers those questions. + +05:56 +So imagine someone asks AI, hey, what's a good gift + +05:59 +for my friend who just adopted a rescue dog? She + +06:02 +likes funny t shirts. Now for AI to recommend your + +06:05 +shirt, it needs to know certain things from your listing. + +06:08 +What is the product actually? What's the tone or style + +06:11 +of it? Who is it perfect for, and what occasion + +06:15 +would someone buy it for? So really, it's not about + +06:18 +keyword stuffing anymore. Instead, it's about using your listing to + +06:21 +provide AI with as much context as possible so that + +06:25 +it understands both what your product is + +06:28 +and who out of its user base your product is + +06:31 +for. So then, here's how you can actually apply this + +06:34 +GEO thinking to your own product listings, + +06:37 +And we'll start with descriptions. For these, don't write just + +06:40 +for search robots. Write as though an actual person was + +06:43 +reading it and trying to understand your product. AI chatbots + +06:47 +like ChatGPT + +06:48 +use natural learning language models, otherwise known as LLMs, that + +06:52 +look for natural language patterns, not robotic keyword matching. + +06:56 +So for example, instead of just again listing a bunch + +06:59 +of keywords, + +07:00 +talk about what type of person buys your product and + +07:03 +also + +07:04 +why they love it. + +07:05 +Like, perfect for your friend that won't stop talking about + +07:08 +the dog that they rescued or you could talk about + +07:11 +occasions. + +07:11 +Great for birthdays, adoption anniversaries, or just because they deserve + +07:15 +a gift that's perfect for them. And also, be specific. + +07:19 +So for example, let's say you were selling a different + +07:21 +type of t shirt, this time in the office humor + +07:24 +niche. Well, writing subtle office appropriate humor is more useful + +07:29 +than just funny shirt because this explains to the AI + +07:33 +what kind of humor your t shirt is actually aimed + +07:35 +at. Plus, another thing that's really good to do to + +07:38 +add context for an AI chatbot is to explicitly explain + +07:42 +why your product is different. For example, print on demand + +07:45 +products are technically handmade, that's why they're allowed on Etsy, + +07:49 +and so that's an advantage we have over mass produced + +07:52 +t shirts from China. Mention any advantages you have like + +07:55 +this along with any reviews or unique aspects that you + +07:58 +offer. Reviews, quality details, your unique angle, things that help + +08:02 +AI trust that you're a legitimate quality recommendation. + +08:06 +And here is a fun trick that you can do, + +08:08 +and that is to add something into your description + +08:11 +that is very quotable + +08:14 +for a chatbot like ChatGPT or Gemini. Basically, + +08:18 +if you try and write sentences + +08:20 +that could be just put directly into an AI's response + +08:23 +like, this shop specializes in subtle office appropriate funny tees, + +08:28 +well, that is more useful to AI than we sell + +08:31 +t shirts. + +08:32 +And here is something that's also very important to note. + +08:34 +You don't actually have to be amazing at GEO yourself + +08:38 +to optimize your listings for it because, unsurprisingly, it turns + +08:42 +out that AI chatbots themselves are really good at optimizing + +08:46 +things like titles and descriptions + +08:49 +for generative engine optimization. + +08:52 +So in this course, I have a tutorial that goes + +08:55 +more in-depth into the process that I use, but essentially + +08:58 +what you could say is that when I upload a + +09:01 +new product, + +09:02 +I give it to an AI chatbot and ask it + +09:05 +to please optimize + +09:07 +my title and description + +09:10 +for generative engine optimization + +09:12 +and for search engine optimization. + +09:15 +Because while a lot of people have switched over to + +09:17 +using AI to pick products to buy, a lot still + +09:20 +use search engines, so I don't wanna miss out on + +09:22 +either. That is why when I use AI to optimize + +09:25 +my products for free traffic, + +09:27 +I ask it to balance the descriptions and titles to + +09:29 +make it friendly for both SEO traffic and for GEO + +09:33 +traffic. And I'll tell you what, this is absolutely paying + +09:35 +off and it's also so much fun to see the + +09:38 +traffic increase and the sales increase because + +09:41 +AI chatbots are now recommending my products to customers. + +09:45 +It has absolutely been 1 of my fastest growing traffic + +09:48 +sources and new sources of customers, and I absolutely love + +09:52 +it. And something else that's important to note is that + +09:55 +when it comes to getting GEO traffic, + +09:57 +creating unique products is even more important than it was + +10:00 +before because something I've talked a lot about both in + +10:03 +this course and on the YouTube channel is doing this, + +10:06 +creating products that fill a gap in the market, identifying + +10:09 +niches or subniches that either need products or need variations + +10:13 +of products. These sorts of products have really great geo + +10:18 +potential. Because remember, unlike us humans that are heavily psychologically + +10:22 +biased to click on stores that we recognize + +10:26 +our authorities, + +10:28 +AI is much more concerned with actually identifying the best + +10:31 +product for our needs, and it doesn't have the same + +10:34 +cognitive bias where it blindly trusts authority. This bias towards + +10:40 +authority that most people have has been well studied, and + +10:43 +it has a name. It is the authority bias. + +10:46 +But of course, here's the thing. AI doesn't have this + +10:48 +cognitive bias. + +10:50 +That is why in the world of AI, I believe + +10:52 +that we are moving less and less away from advertising + +10:55 +first traffic and more towards product first traffic. + +10:59 +Basically, in the past, if you wanted to get more + +11:01 +traffic to your store, you had to focus first and + +11:04 +foremost on marketing and advertising. + +11:07 +You had to buy ads or you had to post + +11:09 +on social media. You had to force your product in + +11:12 +front of people by actively marketing it either by advertising + +11:16 +it with ads or with content. + +11:18 +And people mostly bought products not based on which product + +11:21 +was the very best for them, but which product that + +11:23 +they found. And oftentimes, whoever was the best at advertising + +11:27 +and whichever was the biggest store was the 1 that + +11:30 +made the most money, not the person with the best + +11:33 +product. But now AI is changing that because AI is + +11:37 +smart enough to say, well, just because this person is + +11:39 +spending a bunch of money on ads, it doesn't mean + +11:42 +that their product is the best for my user. Instead, + +11:45 +the AI sees, I can see that this product in + +11:48 +the small Etsy store is a much better fit for + +11:51 +my user, so I'm gonna recommend that 1 instead. And + +11:55 +so it is more likely to recommend a product from + +11:58 +the small Etsy store if that small Etsy store has + +12:01 +niched down and is filling a gap in the market + +12:03 +better with their design rather than just recommending the big + +12:07 +store that's trying to brute force spending thousands of dollars + +12:10 +a month on ads. And that is why I find + +12:12 +it so interesting when people say to me, Sarah, why + +12:15 +do you spend so much time talking about designing and + +12:19 +researching products? Why don't you spend less time talking about + +12:22 +creating products and spend more time talking about marketing, more + +12:23 +time talking about ads? And this is why. + +12:25 +Marketing, more time talking about ads, + +12:28 +and this is why. Because the traffic strategy that I'm + +12:31 +focused on these days is more of a product first + +12:34 +strategy, + +12:35 +not an advertising first strategy. I'm focused on creating and + +12:38 +designing products that fill gaps in the market. And by + +12:41 +doing that, by making the best product for the customer, + +12:44 +that is how I'm able to advertise, by letting AI + +12:47 +put my products in front of the right customers by + +12:50 +seeing that my product is the best fit for them. + +12:53 +That is my strategy and why I think that GEO + +12:56 +is transforming the way that we make money. But yes, + +13:00 +I hope that this video has helped you and I + +13:02 +will see you in the next 1. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org b/_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org index d317a3f..c92f00d 100644 --- a/_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org +++ b/_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Hey everyone and welcome back! In this video, we’re going to discuss my 3-point system that I use to optimize my item listings for free traffic on Etsy. @@ -292,3 +292,1508 @@ And so this is how I use my description: I don’t use it as a way to stuff in m So then: that is my 3-point system! I pick relevant keywords. I create clickable photos. And I try to create a great customer experience. I hope that my strategies can help you as well. And I’ll see you in the next video. + + +* Review + +** Core Idea +Use a 3-point system to optimize Etsy listings for free traffic. + +The 3 points are: +1. relevant keywords +2. clickable photos +3. customer experience + +** Point 1: Relevant Keywords +Keywords help Etsy understand who should see your product. + +The goal is not to stuff the title with every possible keyword. + +The goal is to give Etsy accurate data so it can test your product with the right customers. + +** Test Impressions +Etsy may show new products to a small test group of customers on discovery pages like: +- homepage +- app recommendations +- other recommendation areas + +If people click: +- Etsy gets positive data +- Etsy can show the product to more people +- Etsy can learn who likes the product + +If nobody clicks: +- the test fizzles +- Etsy has less reason to keep showing it + +** Why Accurate Keywords Matter +Accurate keywords help Etsy choose the right test customers. + +Example: +A funny raccoon space shirt should include terms like: +- raccoon +- space +- galaxy +- funny +- shirt + +These keywords tell Etsy: +- what the product is +- what niche it belongs to +- what kind of person may like it + +** Avoid Muddy Keywords +Do not add technically related keywords if they are not truly aimed at your target customer. + +Example: +A skeleton coffee mug might technically relate to Halloween. + +But if the real target customer is: +- coffee lovers +- baristas +- coffee snobs + +then adding “Halloween” may confuse Etsy. + +It may cause Etsy to test the product with Halloween shoppers instead of coffee people. + +** Low Competition Keyword Warning +Low competition keywords are not automatically good. + +A keyword may be: +- low competition +- somewhat related +- but not truly connected to the real buyer + +Bad keyword choices can make it harder for Etsy to find the right audience. + +** Less Can Be More +You do not need to use all 140 title characters. + +A short title can be strong if the keywords are accurate. + +Better: +- short +- clear +- relevant + +Worse: +- long +- stuffed +- vague +- full of weak adjacent terms + +** Title + Tags +Use the same core keywords in: +- title +- tags + +Do not treat tags as a separate random keyword dump. + +** Using ChatGPT for Keywords +ChatGPT can help brainstorm: +- target customers +- buyer profiles +- customer motivations +- keyword angles +- possible niches + +Useful prompt: + +#+begin_example +I am creating an Etsy listing for this product: + +[describe product] + +The design is about: +[describe design] + +The likely target customer is: +[describe customer] + +Please help me identify relevant Etsy keywords and customer profiles. +Focus only on keywords that accurately match the real target buyer. +Do not suggest weak adjacent keywords that may confuse Etsy. +#+end_example + +** Point 2: Clickable Photos +The photo may be the most important part of the listing. + +On Etsy discovery pages, customers mostly see: +- product photo +- price + +They usually do not see: +- full title +- description +- tags +- reviews + +So the photo must make people click. + +** What Makes a Photo Clickable +A good Etsy thumbnail should: +- stand out visually +- be clear at small size +- show the product well +- have strong contrast +- match the aesthetic buyers expect +- feel interesting enough to open + +** Contrast +Contrast helps a product photo pop while customers are scrolling. + +Examples: +- dark text on a light shirt +- bright subject against muted background +- strong color separation +- clear product outline + +** Mockup Sources +Possible mockup sources: +- Printify mockups +- Printful mockups +- Placeit +- Creative Fabrica mockups +- custom mockups made in Photopea or Photoshop + +Printify mockups may be enough for some products. + +For other products, an external mockup may make the listing much more clickable. + +** Lifestyle Photos +At least one listing photo should show the product in use. + +Examples: +- person wearing the shirt +- mug on a desk +- blanket on a couch +- phone case in hand + +Why: +- helps customers imagine owning it +- makes the product feel real +- increases buying confidence + +** Sizing Charts +For clothing, include a sizing chart image. + +This helps reduce: +- customer questions +- wrong-size purchases +- returns / complaints +- bad reviews + +** Point 3: Customer Experience +Optimize the listing so the customer knows exactly what to expect. + +The goal is to reduce confusion before purchase. + +A good description should explain: +- product material +- sizing +- production time +- shipping time +- return policy +- made-to-order details +- anything the customer may misunderstand + +** Do Not Hide Negative Information +Do not avoid negative details just because they might turn customers off. + +Be upfront about things like: +- no returns +- made-to-order production +- longer shipping times +- processing time +- size limitations + +Customers are more forgiving when you explain why. + +** Example: No Returns +Bad: +- hiding the return policy + +Better: +- clearly explaining that the product is made to order +- explaining that made-to-order items cannot be returned unless damaged or defective + +** Description Strategy +Do not use the description just to repeat keywords. + +Use the description to: +- answer buyer questions +- set expectations +- reduce confusion +- improve trust +- prevent bad reviews + +** Full Etsy Listing Optimization Checklist + +*** Keywords +- [ ] Title uses accurate keywords +- [ ] Title describes the real target customer +- [ ] Title avoids weak adjacent keywords +- [ ] Title is not stuffed unnecessarily +- [ ] Tags reuse the main relevant keywords +- [ ] Keywords help Etsy choose the right test audience + +*** Photos +- [ ] Main photo is clickable +- [ ] Main photo has strong contrast +- [ ] Product is clear at thumbnail size +- [ ] At least one lifestyle photo is included +- [ ] Product mockups look professional +- [ ] Sizing chart is included if needed + +*** Customer Experience +- [ ] Description explains what the product is +- [ ] Description explains materials +- [ ] Description explains sizing +- [ ] Description explains production time +- [ ] Description explains shipping time +- [ ] Description explains return policy +- [ ] Any negative details are explained clearly + +** Key Insight +Etsy optimization is not just about keywords. + +It is about helping Etsy and the customer at the same time. + +Keywords help Etsy find the right people. + +Photos make those people click. + +Customer experience helps them buy confidently and leave good reviews. + +** Bottom Line +Relevant keywords get the product tested with the right audience. + +Clickable photos get the audience to open the listing. + +Clear customer experience gets buyers to trust the purchase. + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. In this video, we're gonna + +00:02 +discuss my 3 point system that I use to optimize + +00:06 +my listings on Etsy for traffic. + +00:09 +Plus, as a bit of a bonus, I'm gonna explain + +00:12 +how I use ChatGPT + +00:13 +to massively + +00:15 +speed up this process too. And, of course, if you + +00:17 +don't like using AI, then don't worry. You don't have + +00:20 +to use it. I just like to because, as I + +00:22 +said, it makes it faster to optimize my product listings. + +00:26 +And I also just want to let you know off + +00:28 +the bat that I don't personally use any paid Etsy + +00:32 +research tools. Nope. It's not that I'm against any tools + +00:36 +like Allura or eRank. It's just that I don't personally + +00:40 +find that I need to use them, and so don't + +00:42 +worry. You can follow along with this video 100 percent + +00:46 +for free. And I also have to note that I + +00:48 +think that you will get the most out of this + +00:50 +video if you make sure that you watch my previous + +00:53 +video where I share how I get free traffic in + +00:56 +a + +00:57 +new Etsy store. Inside that video, I explain important information + +01:01 +and changes to the Etsy algorithm, like the test impression + +01:04 +feature that boosts niche products from brand new stores, and + +01:09 +I will be referencing + +01:10 +features like this in this video. So if you don't + +01:14 +know what I mean when I say that phrase, test + +01:17 +impressions, + +01:18 +then I highly recommend going back and watching my previous + +01:21 +video because I'm gonna be referencing it a lot in + +01:24 +this 1. But yes, with all of that important housekeeping + +01:28 +out of the way, let's begin. Okay, so my 3 + +01:31 +point Etsy listing optimization process is, as the name suggests, + +01:35 +split into 3 points. 0.1 is relevant keywords. 0.2 is + +01:40 +clickable photos, and 0.3 is customer experience. + +01:44 +All 3 of these things that I do are very + +01:46 +important for getting free traffic on Etsy, but they each + +01:50 +serve a very different purpose. + +01:53 +Yep. So then let's start out with 0.1 + +01:56 +relevant keywords. + +01:57 +So when creating a new listing, the very first thing + +02:00 +I will usually do is create the title. And when + +02:03 +I create the title, I try and find as many + +02:07 +relevant keywords as possible. + +02:10 +So this here, for example, is a listing for a + +02:12 +t shirt that has been a consistent seller on Etsy, + +02:16 +which makes sense because as you can see, not only + +02:20 +is it a good design, but the listing itself is + +02:23 +well optimized for the Etsy algorithm + +02:25 +because you think about it. While in their title, they + +02:29 +do + +02:30 +admittedly repeat the word shirt a lot, which, by the + +02:33 +way, is very unnecessary. + +02:36 +You only need to include the word shirt once for + +02:39 +the algorithm + +02:41 +to know that it's about a shirt. Pretty much all + +02:44 +of these other keywords in here that they do include + +02:47 +do accurately describe this t shirt. It's about space. It's + +02:51 +about raccoons. + +02:53 +It is funny. + +02:54 +All of these keywords + +02:56 +are very relevant, and that is very important because of + +02:59 +that Etsy algorithm feature that I just talked about before, + +03:03 +which is, of course, test impressions. By having accurate keywords + +03:07 +in your title, you are helping Etsy do this better + +03:10 +for your listing. Because remember, as we discussed in my + +03:13 +previous video, when I release a product on Etsy, I + +03:16 +have noticed that Etsy will find a small group of + +03:18 +test customers + +03:20 +and place it on their discovery pages like their homepage. + +03:23 +They do this to see if my product looks cool + +03:26 +enough and interesting enough for this test group of customers + +03:29 +to get them to click on it. And if these + +03:32 +test customers do click on it, Etsy's algorithm will keep + +03:35 +showing my product to more and more people. And it + +03:38 +does this until it can make a sale. That was + +03:40 +why recently when I set up my brand new Etsy + +03:42 +store, it was already getting traffic and sales for free + +03:45 +in the first 2 weeks that it was open because + +03:48 +when Etsy showed my products to people on their homepage, + +03:52 +they kept clicking on them because they thought the products + +03:55 +looked cool. But on the flip side though, if Etsy + +03:57 +comes and tests your product with a small group of + +03:59 +test customers and nobody clicks on it, then you think + +04:02 +about it, your test fizzles. So what I try to + +04:06 +do on Etsy is I try to give Etsy as + +04:08 +much accurate data as possible with my keywords so that + +04:13 +it will make it easier for them to pick the + +04:16 +best group of test customers + +04:19 +for my products. + +04:20 +So the data for this listing here, when you think + +04:22 +about it, is actually very good, thanks to the relevant + +04:26 +keywords that have been included in the title. It's you + +04:29 +can see that this is a t shirt aimed at + +04:31 +people who like raccoons and space or galaxy designs, and + +04:36 +that they like to buy funny products. + +04:39 +And it can then try and pick customers that fit + +04:42 +this target market, + +04:44 +making it much more likely then for the test customers + +04:47 +for the c shirt to be successful. + +04:50 +And this is why I also try to be careful + +04:53 +when choosing my keywords + +04:55 +because you see this mug here, it is aimed at + +04:57 +people that love coffee and baristas. Well, some people might + +05:00 +see this mug and go, okay, well, it features a + +05:03 +skeleton. So in addition to keywords aimed at people who + +05:06 +like coffee and are baristas, + +05:09 +maybe I'll also fit in some keywords about Halloween. + +05:12 +After all, skeletons are a Halloween icon, right? So maybe + +05:16 +somebody would like to buy this as a Halloween gift + +05:19 +for someone that loves coffee. But the problem is that + +05:22 +while it is true and it's a creative idea, this + +05:24 +might actually be a corner case scenario where somebody might + +05:29 +want to buy this mug. That is not my main + +05:32 +target customer. Nope. Instead, what we really want is for + +05:36 +Etsy to instead show it to coffee snobs and baristas + +05:40 +who are passionate about coffee since they are the more + +05:43 +likely people to actually buy it. So if I muddy + +05:46 +the title by just throwing in keywords like Halloween, which + +05:50 +technically, + +05:51 +while sort of true, are not truly accurate for my + +05:54 +real target customer, I'll risk making the Etsy algorithm confused + +05:59 +and testing it on a wrong crowd. Because now instead + +06:03 +of just testing my product on baristas, + +06:05 +it might switch things up a bit and start testing + +06:08 +it on people wanting Halloween gifts because that's what I + +06:12 +literally + +06:12 +told Etsy, + +06:13 +and it will perform much worse in this situation + +06:17 +since these customers are not gonna convert anywhere near as + +06:19 +well since they're not my target audience. And so honestly, + +06:23 +that can be 1 of the downsides in my personal + +06:25 +opinion + +06:26 +of not being careful with Etsy keyword research tools and + +06:30 +just choosing keywords + +06:32 +that have low competition. + +06:34 +Oftentimes, + +06:35 +these low competition keywords, while they might be adjacent to + +06:39 +your product, aren't really your true target customer. And so + +06:43 +you make it harder for Etsy potentially + +06:47 +to find your ideal customer + +06:49 +by including them. And this is also why sometimes when + +06:53 +it comes to keywords, + +06:55 +less can be more. So this is 1 of the + +06:57 +top selling funny cat mugs on Etsy. It has over + +07:01 +200 reviews and customers love it. And interestingly + +07:05 +enough, as you can see, the title is tiny. It + +07:08 +is very short and it only features a few keywords. + +07:11 +But really, that's actually quite fine because there is a + +07:15 +lot of great data here for Etsy to work with + +07:18 +because you think about it, these keywords, + +07:20 +these do accurately describe who would want to buy this + +07:24 +mug. So when Etsy places this mug on someone's homepage, + +07:28 +it can use this data to very accurately guess who + +07:32 +to try it with. And so, yes, + +07:34 +while this might be a very short title, I would + +07:38 +argue that it's actually quite optimized + +07:41 +well. And so this is a very important point for + +07:43 +you. Even though technically you can use 140 + +07:47 +characters in your title, you absolutely + +07:50 +do not have to. Nope. Instead, what you can do + +07:54 +is you can use as many keywords + +07:56 +as you need to add in the most relevant keywords + +08:00 +into your title. So then how do you do that? + +08:03 +Well, the truth is is that ChatGPT + +08:06 +has actually been a really good resource for me. You + +08:09 +see, for me, what I like to do is I + +08:11 +like to explain to ChatGPT + +08:13 +what my product is and what the design of the + +08:16 +product will be about, and also explain the niche and + +08:18 +explain any types of target customers that I think would + +08:21 +like to buy it. And then I ask ChatGPT to + +08:24 +think about what types of customers might be interested in + +08:27 +purchasing my product. And I also ask it to create + +08:30 +different customer profiles about each of these customers so that + +08:33 +I can better understand who they are and their motivations. + +08:37 +And don't forget that you can always ask ChatGPT + +08:40 +to come up with more ideas for you even after + +08:43 +it has finished generating some to get even more. Plus + +08:46 +you can also use other different AI chatbots if you + +08:49 +prefer to. So you could use Google's or Microsoft's. + +08:52 +They are all great at doing this. You don't just + +08:55 +have to use ChatGPT. + +08:56 +But yes, by doing that, ChatGPT actually made a pretty + +08:59 +good observation that for the funny Houston, I have so + +09:03 +many problems t shirt design, that a good target customer + +09:06 +could be someone working or studying aerospace. + +09:09 +That is a very highly targeted customer who could find + +09:12 +the throwback to the phrase, Houston, we have a problem, + +09:15 +quite funny. And also keep in mind here, I did + +09:19 +just use the free version of ChatGPT. + +09:21 +I didn't use the paid version. And well, if we + +09:24 +come back to the listing, you'll see that they didn't + +09:26 +actually include any keywords like that in their title. So + +09:30 +this could be 1 that I'd tell them to consider + +09:32 +adding. + +09:33 +So my experience, thanks to chatbot apps like ChatGPT, + +09:37 +I honestly haven't needed to purchase any paid apps like + +09:40 +Allura or eRank to come up with more ideas. I + +09:43 +find that ChatGPT + +09:44 +honestly does a really great job for me at helping + +09:47 +to brainstorm these for free. And of course though, if + +09:50 +you're someone that doesn't like using AI, you absolutely don't + +09:54 +have to. I just wanted to show you how it + +09:57 +can be helpful and how it's helped me. And of + +09:59 +course, I just wanna clarify that if you're watching this + +10:02 +and you're like, Sarah, I actually find the paid Etsy + +10:05 +research apps helpful, that's absolutely fine. You can keep using + +10:08 +them. I'm just explaining why I personally haven't found that + +10:12 +I needed to do so. And also when it comes + +10:14 +to the tags, I use the same keywords that I + +10:17 +use in my title. + +10:19 +So the keywords that you research and come up with + +10:21 +for your title + +10:23 +also apply on over to your tags. So then let's + +10:26 +now discuss 0.2, clickable photos. Yes. It's honestly quite hard + +10:30 +to say what is more important when you are optimizing + +10:34 +your Etsy listing. Is it coming up with great relevant + +10:37 +keywords to give Etsy data for these test impressions, + +10:41 +or is it creating a great clickable photo that'll make + +10:44 +the customer want to open up your listing? It's tough, + +10:48 +but honestly, if I had to choose just 1, I + +10:51 +think that the photo is actually + +10:53 +the most important part when it comes to optimizing your + +10:57 +Etsy listing. + +10:59 +Yep, because here's the thing. When Etsy chooses a small + +11:02 +group of customers to place your product on the homepage + +11:04 +for, to test whether it's a good product or not, + +11:07 +as you can see, the only information the customer truly + +11:10 +has is the photo and the product price. + +11:13 +That is it. So while it is indeed crucial to + +11:16 +provide Etsy with accurate information on who your product is + +11:19 +for, it is just as crucial to give those customers + +11:22 +an amazing clickable photo because that photo is the reason + +11:28 +customers will click on your listing, and that is ultimately + +11:31 +what Etsy wants to see. They want to see that + +11:33 +your item is cool enough to get clicks and engagement + +11:37 +so that they can then justify + +11:39 +keeping on showing it to more and more people and + +11:41 +also to get data on who those people should be. + +11:45 +So spending time creating and choosing a clickable photo is, + +11:49 +in my opinion, + +11:50 +going to pay off. And something that can help a + +11:53 +lot when you're creating a clickable photo is contrast. + +11:57 +So here is a photo for that raccoon t shirt + +12:00 +in its full size, right? Well, if you take a + +12:03 +look at the thumbnail for that same photo here, which + +12:05 +is what the customer will ultimately see while they're scrolling + +12:09 +through Etsy before clicking on it, you'll see that the + +12:12 +thumbnail taken here has actually got quite a lot of + +12:15 +visual contrast, thanks to the golden hair in the shot + +12:19 +and the black text on the lightly colored t shirt. + +12:22 +That color contrast means then that when the customer is + +12:26 +scrolling through Etsy's recommendations, + +12:28 +that this photo here is more likely to visually pop + +12:32 +because it's gonna stand out more thanks to that color + +12:36 +contrast. Plus, let's be honest. That photo is actually a + +12:39 +really great photo. It looks really engaging, and it has + +12:43 +a great aesthetic that Etsy customers like. A photo like + +12:46 +this is going to really make your listing a whole + +12:49 +lot more clickable. + +12:51 +Now depending on what type of product that you are + +12:54 +selling, your print on demand app like Printify or Printful + +12:58 +might already have a great clickable photo that you can + +13:01 +use as your mock up. Like for example, take that + +13:04 +funny cat mug. I think that this is just the + +13:08 +Printify mockup photo that has had the background swapped to + +13:11 +be a contrasting color, which you can do within Printify's + +13:15 +mockup editor. + +13:17 +So you might just be able to use a mockup + +13:19 +like this as the thumbnail photo for free, + +13:23 +or instead like this t shirt here, you might want + +13:25 +to find an external + +13:27 +mockup photo and create your own mockup + +13:30 +outside of the print on demand app, if a good + +13:33 +1 does not exist for your print on demand app + +13:37 +because, yes, this was not a photo that was provided + +13:41 +by Printify. + +13:42 +They purchased this mock up photo specifically + +13:48 +create these. 1 way is to come to Placeit. They + +13:51 +do have a paid account with access to all of + +13:53 +their mockup photos, but they also have a free account + +13:56 +with some free mockup photos that you can use too. + +13:58 +And creating mock ups with Placeit is very easy. You + +14:01 +can just choose the photo that you want to edit + +14:03 +and choose what product color it will be. Then you + +14:06 +just upload your product design onto it and place it + +14:09 +onto the product, and that is it. You have created + +14:12 +your own mock up photo. I'll have an affiliate link + +14:14 +to place it in the description below if you would + +14:17 +like to use it. Plus, another place that you can + +14:19 +get free mock ups is Creative Fabrica. This is a + +14:22 +place for graphic designers and creators to sell their digital + +14:25 +art products, such as mock up photos. Many of the + +14:28 +most popular trending + +14:29 +mock up photo packs are sold on here. You can + +14:32 +then add your own design onto them using an image + +14:35 +editing app like Photopea or Photoshop. + +14:38 +Creative Fabrica has a free account, which will give you + +14:41 +10 free downloads. After that, you do need to pay, + +14:45 +but you can just use the 10 free downloads that + +14:48 +they give you to choose some aesthetic mockups if you + +14:51 +like. And I will also have my affiliate link to + +14:53 +Creative Fabrica in the description if you would like to + +14:56 +use it too. Please note that using these apps are + +14:59 +entirely optional, and using my affiliate link is entirely optional. + +15:03 +But if you choose to use it, I do appreciate + +15:05 +it, so thank you. And something else that's important to + +15:08 +note when you are adding in photos into your listing + +15:11 +is that at least 1 photo should show your product + +15:15 +being used in some sort of lifestyle context. So here + +15:19 +you can see they've actually included multiple photos with this. + +15:22 +They have included 2 photos of somebody wearing the shirt, + +15:26 +which is important because psychological studies have shown that lifestyle + +15:30 +photos help customers to imagine themselves + +15:34 +using the product + +15:36 +by seeing it be used by somebody else. And that's + +15:39 +important because once people start imagining themselves using an item + +15:43 +that they are looking at, they are much, + +15:46 +much more likely to buy it. Plus something that's good + +15:49 +to keep in mind is that if your item comes + +15:51 +in multiple sizes like clothing, including some sort of sizing + +15:55 +chart as a photo will drastically + +15:57 +reduce both the emails you get from people asking which + +16:01 +size they should buy and also drastically + +16:04 +reduce people purchasing the wrong size for themselves. + +16:08 +And if you want to find some great custom sizing + +16:11 +charts to use, okay, Creative Fabrica has some that you + +16:13 +can download as part of your 10 free downloads. All + +16:17 +right, so, so far we have discussed these 2 very + +16:19 +important points for optimizing and maximizing our chances of getting + +16:23 +clicks and sales for our product listings. + +16:26 +But there's something else that I like to do when + +16:29 +I am optimizing + +16:31 +my Etsy product listings. + +16:32 +And that is 0.3, customer experience. + +16:35 +Yes, I optimize the customer experience. + +16:39 +Because here's the thing, right? When a customer buys from + +16:41 +you, you really, really, really want their experience to be + +16:45 +positive + +16:46 +since, well, you want them to leave you a 5 + +16:48 +star review. And if they have had a bad experience + +16:51 +from you, not only will they not leave you a + +16:54 +5 star review, but they might actually leave you a + +16:56 +bad review, which is very, very bad. So it is + +17:01 +crucial that you set the right expectation for your customer + +17:04 +upfront + +17:05 +before they purchase from you and that you give them + +17:07 +important information that they should know + +17:10 +such as shipping times. And so I think that this + +17:12 +listing does this very well. Now I'll be honest with + +17:16 +you. In their description, they do repeat the keywords again, + +17:20 +which frankly, I would personally + +17:22 +not do. Etsy already knows by now what your keywords + +17:25 +are from your title and your tags. So just repeating + +17:29 +them again in your description is not gonna help your + +17:31 +listing from my personal experience. + +17:34 +But what I do do is I include sections like + +17:37 +they do here explaining all the important information a customer + +17:40 +should know, and they also do something crucial here. Here, + +17:43 +they clearly set expectations + +17:46 +around returns because as you can see, they actually don't + +17:49 +allow returns, + +17:51 +for their print on demand shirts. + +17:53 +Now here's where I see a lot of beginners make + +17:56 +a very big mistake. They would think of this as + +17:58 +clearly a negative piece of information for the customer. After + +18:02 +all, let's be honest here. Most customers would like the + +18:05 +option to return a product if they could have it, + +18:08 +but the mistake here isn't having something bad that the + +18:10 +customer doesn't like. The mistake here is seeing this as + +18:13 +a piece of bad information and therefore + +18:16 +avoiding that piece of information + +18:18 +in the description + +18:19 +because you're afraid of turning customers off. Whereas that is + +18:23 +not something I do. I am like the store here. + +18:26 +I am upfront with it. Any negative + +18:29 +information, + +18:30 +I include very blatantly, and like them, I also do + +18:34 +something else. I explain. + +18:37 +As you can see, they did that here too. They + +18:40 +explain why they don't offer returns. It is because items + +18:43 +are made to order for customers. + +18:45 +They are effectively custom made just for the customer. + +18:48 +Therefore, as it is a custom product, they can't offer + +18:52 +returns. + +18:52 +In my experience, + +18:54 +if you explain something negative that the customer may not + +18:57 +like, such as having longer shipping times or having longer + +19:01 +production times, then the very act of explaining why to + +19:04 +the customer is often enough to get them to purchase + +19:07 +from you regardless. + +19:09 +Yes. So they do that in addition to including all + +19:12 +other information in here that is important that a customer + +19:15 +might want to know such as what material the shirts + +19:18 +are made out of and the shipping and processing times. + +19:21 +This means then that when the customer comes and buys + +19:24 +from them, the customer knows exactly what they are going + +19:27 +to buy and what they are getting. And so this + +19:30 +is how I use my description. I don't use it + +19:32 +to repeat keywords again like they did. I instead use + +19:36 +my description as an important way to set expectations + +19:41 +for that customer. And so then that is my 3 + +19:43 +point system. I pick relevant keywords, I create clickable photos, + +19:47 +and I try to create a great customer experience. + +19:50 +So then I hope that my strategies will help you + +19:53 +and I will see you in the next video. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org b/_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org index 05ef3e4..b657055 100644 --- a/_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org +++ b/_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Hey everyone and welcome back! In this video, we are going to be discussing how I optimize Etsy Store Profiles to get free traffic from Etsy’s algorithm. ** chatgpt @@ -182,3 +182,1324 @@ It is just a real shame that they did not optimize their store profile because i And that is what I want for you: I want YOU to make as many sales and as much money as possible. So, go ahead, optimize your store profile. And I’ll see you in the next video. + + +* Review + +** Core Idea +Optimize the Etsy store profile because it helps with: + +1. algorithm data +2. customer trust +3. perceived value +4. conversion rate + +** What “Store Profile” Means +The store profile is the storefront customers see when they click on the store name. + +It includes: +- store banner +- store announcement +- about section +- photos +- shop members +- FAQ +- general branding + +** Why Store Profile Optimization Matters + +*** 1. Data For Etsy +A filled-out store profile gives Etsy more data. + +Etsy can use that data to understand: +- who you are +- what kind of store you run +- what kind of customers may prefer your store +- what kind of buyers should see your products + +Examples: +- stay-at-home mother earning extra income +- independent artist +- illustrator +- retro design lover +- coffee-themed gift shop +- handmade-style print-on-demand brand + +This helps Etsy match the store with customers who have historically bought from similar sellers. + +*** 2. Trust +New Etsy stores usually have no reviews. + +That makes buying from them feel risky. + +A complete store profile helps reduce that risk because it shows: +- effort +- seriousness +- personality +- legitimacy +- a real person behind the store + +An empty store feels unfinished and low trust. + +*** 3. Perceived Value +Pricing is subjective. + +Customers judge value based on: +- presentation +- branding +- authenticity +- comparison with other stores + +A complete profile can make the store feel like: +- a real small brand +- an authentic creator shop +- a curated store +- not a generic low-effort listing dump + +This can support higher prices. + +*** 4. Conversion Rate +A better store profile can improve conversions. + +Higher conversion rates are a positive signal to Etsy. + +If customers trust the store more, they are more likely to buy. + +If more customers buy, Etsy may show the products to more people. + +** Common Mistake +Many new Etsy sellers only upload products and do nothing else. + +They leave the store profile: +- empty +- barren +- unbranded +- impersonal +- unfinished + +This weakens trust and lowers perceived value. + +** Store Banner +Add a store banner. + +A banner helps the store look: +- complete +- branded +- intentional +- professional + +The banner does not need to be complicated. + +Simple banner formula: +- logo +- brand name +- stock background image +- matching brand colors + +Canva is enough for this. + +** Store Announcement +Add a store announcement near the top of the shop. + +The announcement should feel personal, not corporate. + +Use it to: +- welcome customers +- explain what the shop sells +- mention the store theme +- add a human voice +- make the shop feel alive + +Avoid: +- cold corporate wording +- generic filler +- empty announcement section + +** ChatGPT Prompt For Store Announcement +#+begin_example +I am writing an Etsy store announcement for my shop. + +Shop name: +[store name] + +Shop theme: +[store theme] + +Products sold: +[product types] + +Target customer: +[target customer] + +Tone: +personal, warm, human, not corporate + +Please write a short Etsy store announcement that welcomes customers and makes the store feel authentic. +#+end_example + +** About Section +Fill out the About section. + +This is one of the strongest places to humanize the store. + +Use it to explain: +- who runs the shop +- why the shop exists +- what the shop specializes in +- what style the products have +- what kind of customer the shop is for + +** Human Photos +Add at least one human photo if possible. + +This can be: +- a photo of your face +- a photo from behind +- a photo of hands working +- a photo of your desk +- a photo of you making or reviewing designs + +You do not have to show your face. + +The point is to make the store feel like it is run by a real person. + +** Other About Photos +You can also add photos of: +- workspace +- products +- design process +- tools +- packaging +- coffee setup +- niche-related lifestyle images + +For example, for a coffee/barista gift shop: +- person making coffee +- espresso machine +- coffee beans +- cozy desk with mug +- barista-themed workspace + +** Store Blurb +The store blurb should add personality and data. + +Mention things like: +- design style +- niche +- product type +- personal reason for the shop +- who the products are made for + +Example details: +- “I create retro-inspired coffee gifts” +- “I design funny mugs for baristas and caffeine people” +- “This shop is for people who treat coffee like a personality trait” + +This helps both: +- customers understand the store +- Etsy understand who to show the store to + +** ChatGPT Prompt For About Section +#+begin_example +I am writing the About section for my Etsy store. + +Shop name: +[store name] + +Products: +[products] + +Niche: +[niche] + +My role: +[designer / artist / curator / print-on-demand seller / etc.] + +Personal angle: +[why I made this shop] + +Style: +[funny / cozy / retro / gothic / cute / minimalist / etc.] + +Target customer: +[target customer] + +Please write an Etsy About section that sounds personal, authentic, and human. +Do not make it sound corporate. +#+end_example + +** Shop Members +Fill out the shop members section. + +Add: +- your name +- your role +- a photo if possible +- short human description + +This builds trust because it shows that a real person is responsible for the shop. + +Even if you do not show your face, adding a person behind the store helps the store feel more authentic. + +** Why Naming Shop Members Helps +Putting your name on the store signals that you are willing to attach your reputation to it. + +That can make customers feel safer buying from a new shop. + +** FAQ Section +Add frequently asked questions. + +This helps customers because it gives important information in one place. + +It also makes the store look more experienced because it shows that you already know what customers need to ask. + +** Good FAQ Topics +Include questions about: +- production time +- shipping time +- returns +- exchanges +- damaged items +- wrong address +- sizing +- materials +- print process +- gift orders +- care instructions + +** Example FAQ Questions +- How long does production take? +- How long does shipping take? +- Do you accept returns? +- What happens if my item arrives damaged? +- Can I change my address after ordering? +- Are your items made to order? +- How should I care for my shirt/mug/item? +- Do you offer gift messages? +- Can I request a custom design? + +** Important Principle +Use every profile section Etsy gives you. + +Each filled section can help: +- build trust +- add perceived value +- give Etsy more data +- improve conversion rate +- make the store feel real + +** Store Profile Checklist + +*** Branding +- [ ] Store banner added +- [ ] Logo/icon added +- [ ] Brand colors are consistent +- [ ] Store looks visually complete + +*** Announcement +- [ ] Store announcement added +- [ ] Tone is personal +- [ ] Message explains what the shop sells +- [ ] Message does not sound corporate + +*** About Section +- [ ] About blurb added +- [ ] Personal story included +- [ ] Store niche explained +- [ ] Product style explained +- [ ] Target customer is clear + +*** Photos +- [ ] At least one humanizing photo added +- [ ] Workspace/process/product photos added +- [ ] Photos match the store niche +- [ ] Photos make the store feel authentic + +*** Shop Members +- [ ] Shop member added +- [ ] Role explained +- [ ] Photo or humanizing image added + +*** FAQ +- [ ] Production time answered +- [ ] Shipping time answered +- [ ] Returns policy answered +- [ ] Damaged item policy answered +- [ ] Sizing/materials/care answered where relevant + +** Warning +Do not treat the store profile as optional. + +An unoptimized profile can make even clever products underperform. + +A strong design can still get sales in a weak store, but a strong design inside a well-optimized store has much more potential. + +** Key Insight +Products are still the most important part. + +But a complete store profile helps the product perform better by increasing: +- trust +- perceived value +- conversion rate +- algorithm data + +** Bottom Line +A good Etsy store profile makes the store feel real. + +Real stores feel safer. + +Safer stores convert better. + +Better conversions help Etsy justify showing your products to more customers. + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. In this video, I'm gonna + +00:02 +be discussing how I optimize Etsy store profiles + +00:06 +to get free traffic from Etsy's algorithm. + +00:08 +Plus, I'm also gonna show you how I do it + +00:11 +with a bit of help from ChatGPT + +00:12 +and AI chatbots too. Too. Although, don't worry. If you + +00:16 +don't like using AI bots, you don't have to use + +00:18 +ChatGPT. I just like to use it because as you'll + +00:21 +see, it can help speed up the process a lot. + +00:24 +And I should also probably clarify what I mean when + +00:26 +I say store profiles. So the store profile is when + +00:30 +the customer clicks on a store name, and it's the + +00:33 +storefront + +00:34 +that they visually see. And in my personal experience, optimizing + +00:38 +this has been very important for 4 reasons. The first + +00:42 +reason is this, data. By optimizing your store profile, you + +00:46 +once again give Etsy's algorithm + +00:48 +more data to work with. They can then learn more + +00:51 +about who you are and can potentially match you better + +00:54 +with customers that might want to buy from you. For + +00:57 +example, if you put in your profile that you're a + +00:59 +stay at home mother who is using Etsy as a + +01:02 +way to bring in extra income for her family, then + +01:05 +Etsy can use it to potentially pair you with customers + +01:08 +who historically + +01:09 +have purchased from other similar stores. Or you might wanna + +01:12 +put in your store profile that you're an artist. Well, + +01:16 +Etsy can then use that to potentially pair you with + +01:18 +customers who have historically purchased from other artists. It just + +01:22 +helps Etsy narrow down even better who might be your + +01:26 +best target customer to test your products with. And the + +01:30 +second reason is that, as you will see, by optimizing + +01:33 +your store profile, you are building up a lot of + +01:36 +trust with your customers. + +01:38 +Because you know what? 1 of the most challenging things + +01:41 +about being a new store is that you don't have + +01:44 +any store reviews yet. So if a customer were to + +01:47 +buy something from you, it is riskier for them. This + +01:50 +is why, as I've said before, creating products that fill + +01:53 +gaps in the market has been very important to my + +01:55 +personal success. + +01:57 +When I open a new store, by filling gaps in + +01:59 +the market, I create new products that customers want, + +02:03 +but that they can only get from me. This essentially + +02:06 +forces them to take that risk and purchase the product + +02:09 +from me if they really want it. + +02:12 +But let's be honest, it's gonna be even easier for + +02:15 +the customer to be willing to take that chance and + +02:18 +risk it by purchasing that product from me if I + +02:21 +build up more trust + +02:22 +by optimizing my storefront. + +02:24 +Because by doing that, I prove that I have taken + +02:28 +the time to put effort into my store. And the + +02:32 +third reason that it's important to optimize your storefront + +02:35 +is that it can help you increase your product prices + +02:38 +if you want to. Yep. Because you see, what a + +02:41 +lot of people don't think about is that in actuality, + +02:44 +pricing is entirely subjective. + +02:46 +We all use our own subjective ideas to decide how + +02:50 +much products are actually worth. And that subjectivity + +02:53 +and how we decide what something is worth is called + +02:55 +perceived value. And there are many things that you can + +02:58 +do to increase the perceived value of your products with + +03:01 +customers. + +03:02 +And 1 of them is by optimizing your store profile + +03:05 +to humanize you, the owner, so that the customer feels + +03:08 +like they're buying from a small authentic brand, not a + +03:11 +big corporation. + +03:12 +By increasing authenticity, + +03:14 +you increase your perceived value and you increase the amount + +03:17 +of money that you can potentially charge and increase your + +03:20 +profit margins. Plus, as you can see, a big part + +03:23 +of perceived value is comparison with others. People will compare + +03:26 +your store to other stores. And so if you have + +03:29 +taken the time to fill out and optimize your storefront, + +03:32 +that will help your store stand out compared to others. + +03:36 +And the fourth reason is that by taking this time + +03:39 +to improve your storefront and improve your trust and authority + +03:43 +with customers, you will be, of course, improving your conversion + +03:47 +rate. And conversion rates are a very important data signal + +03:51 +to the Etsy algorithm + +03:52 +because in my experience, + +03:55 +the higher your conversions, + +03:56 +the more likely Etsy is to show your products + +04:00 +to more customers. + +04:02 +And the more Etsy shows your product, the more people + +04:04 +will buy it. So to maximize the money that you + +04:07 +earn, you also want to take every opportunity that you + +04:10 +have to maximize your conversions. + +04:13 +So as you can see, this is a very important + +04:16 +step, and it should not be skipped. But you know + +04:18 +what? The honest truth is most new stores that I + +04:21 +see + +04:22 +do skip this step. + +04:24 +Yep. So for example, I recently found this Etsy store. + +04:28 +It has been open for 2 years, and in that + +04:30 +time, it's only had 19 sales, which is honestly a + +04:34 +shame because some of the mugs in the store, I + +04:37 +genuinely think, are quite clever. + +04:39 +However, + +04:40 +this store profile is completely unoptimized. + +04:43 +They literally just opened a store, and they just put + +04:46 +their products in it, and that is it. They have + +04:49 +done nothing else to optimize it or brand it. And + +04:52 +the truth is most of the time, this is what + +04:55 +I see new stores do. They make empty, barren store + +04:58 +profiles like this, and they wonder why they get very + +05:02 +few, if any, sales. And look. I honestly understand that + +05:05 +it can be very, very easy to underestimate + +05:09 +how important this step is, but don't be fooled. It + +05:12 +is absolutely important, and not only should you be taking, + +05:16 +in my personal experience, + +05:17 +every opportunity to fill in as much information + +05:21 +as possible into your Etsy store profile, but you should + +05:24 +also be trying to take as many opportunities as possible + +05:27 +to use that information + +05:29 +to humanize you. So then to explain what I mean, + +05:33 +I wanted to show you a very well optimized storefront + +05:36 +in comparison. + +05:37 +This is a very successful print on demand store. + +05:41 +So + +05:42 +immediately, you can see that they have added in a + +05:44 +store banner. That is definitely something that you want to + +05:47 +do because here is the thing, right? Muggy McMuggins + +05:52 +did not put in a store banner. + +05:54 +Now if no 1 put these in, then sure, they + +05:57 +could potentially have gotten away with not adding in a + +06:00 +store banner, but as we have seen, people clearly do + +06:03 +take the time to create these. And of course, a + +06:07 +big part of perceived value, remember, is comparison. + +06:10 +How does your store look compared to others? And so + +06:14 +when other stores are putting in this effort to add + +06:16 +in a banner, it makes Muggy McMuggins + +06:19 +feel very low effort. You want to take every chance + +06:22 +you get to make your store stand out in comparison + +06:26 +to other stores. + +06:27 +Now you might be thinking, well, gee, Sarah, this banner + +06:30 +here is incredible. I cannot draw a banner as incredible + +06:34 +as this, and fair enough. + +06:36 +You don't have to. This successful print on demand store + +06:39 +here also has a great banner that is easy to + +06:42 +create. + +06:43 +Pretty much anyone could make a banner like this without + +06:45 +being an artist. You can see that their banner is + +06:48 +just their logo, which has been placed on top of + +06:50 +a stock picture. And creating a banner like that within + +06:54 +Canva is very easy since Canva has lots of pre + +06:57 +installed stock pictures and photos already. And so you can + +07:00 +just use the free version of Canva to create this + +07:03 +too. I create all of my store banners in Canva. + +07:05 +You can also see that Muggy McMuggins + +07:08 +does not include any sort of store announcements, so the + +07:11 +top section for the store looks very empty. Whereas for + +07:14 +the store here, they have a store announcement. And if + +07:18 +you read it, it reads like it was personally written + +07:20 +by someone from their perspective by including little details like + +07:24 +the smiling face. This personal perspective also helps to lift + +07:28 +the perceived value of the store, and a mistake that + +07:32 +I often see a lot of new stores make is + +07:34 +that they might take the time to add in a + +07:36 +store announcement, + +07:37 +but they write it in a very impersonal + +07:41 +corporate style. And so then, if you struggle to write + +07:43 +something with a more personal touch, then honestly, ChatGPT can + +07:47 +be a great app to help you draft out your + +07:49 +own store announcement welcome message for you. You can tell + +07:53 +ChatGPT + +07:54 +what you're trying to achieve and tell it what information + +07:57 +you want it to include in the welcome announcement message + +08:00 +and tell it that you want it written from a + +08:01 +personal tone of voice. You can then take what it + +08:04 +gives you as a draft and modify it to come + +08:06 +up with your own. It seriously makes the whole writing + +08:09 +process so much faster. + +08:11 +Coming up with copy like this used to be so + +08:13 +much harder. It's crazy how quicker it makes it now, + +08:16 +and I just used the free version of ChatGPT + +08:19 +here. I didn't use the paid version. Google and Microsoft's + +08:22 +chatbots would also be great at writing something like this + +08:25 +too. And so then if we come back to their + +08:27 +store profile and we scroll down, you'll also see the + +08:30 +about section looks completely + +08:32 +different + +08:33 +to Muggy Mcmuggins. + +08:35 +So in Kinder Planet Company's about section, you can see + +08:38 +that the artist has added in a photo of herself. + +08:42 +And this is honestly a really great idea because it + +08:44 +personalizes a store again to humanize it and make it + +08:48 +feel + +08:49 +more authentic. + +08:51 +And don't worry, if you're watching this and you're like, + +08:53 +Sarah, I don't wanna have to show my face, you + +08:56 +don't have to. Nope, I've seen plenty of stores instead + +08:59 +show photos, but from the perspective like this, where it + +09:02 +is from behind, where you don't see the store owner's + +09:05 +face. This helps to personalize and humanize the store, but + +09:08 +no 1 can tell in the photo that it's you. + +09:11 +If it's really just about having a human in at + +09:13 +least 1 of the store photos, that honestly makes a + +09:16 +big difference because, well, in studies, humans have been shown + +09:20 +to be drawn to other humans visually in photos. It's + +09:23 +thought that this might be due to a psychological phenomena + +09:26 +of mirroring. + +09:27 +So when we see other humans in a photo, we + +09:30 +mirror them and can better imagine ourselves in their place. + +09:34 +So if you think about it, you're more likely to + +09:36 +buy from a store if you are mirroring them because + +09:39 +you can imagine how good it would be for somebody + +09:42 +to come in and buy something from you. Plus, in + +09:45 +addition to a photo like this, you also get to + +09:48 +upload 4 other photos here. This artist uploaded photos of + +09:51 +her computer as she was working on designs, which was + +09:54 +a great idea, and photos of her products, but you + +09:56 +can come to the free photo library, Pixabay, to instead + +09:59 +find some photos. So for me, if I wanted to + +10:01 +add in a photo for a store that sells gifts + +10:04 +for baristas and coffee lovers, + +10:06 +well, I could could find some photos of somebody making + +10:09 +coffee and add it in here too. The artist has + +10:11 +also written out a store blurb as well, which is + +10:14 +very, very important because in the store blurb, you can + +10:17 +see that she is an illustrator, + +10:19 +a painter, and that she really loves retro, groovy designs. + +10:24 +And I think that this is really great, and it's + +10:27 +very well optimized because you think about it. This gives + +10:31 +the Etsy algorithm + +10:33 +a lot of data to work with. Yep. Just think + +10:36 +about it for a minute. Some people like buying directly + +10:39 +from artists, right? So Etsy now has data that shows + +10:43 +that it would be good to pair her with customers + +10:46 +that have a history of buying directly from artists. And + +10:49 +of course, some people on Etsy also really like retro + +10:52 +designs. So the algorithm would also now have data that + +10:55 +it would be good to pair her store with customers + +10:57 +that have a history of previously buying items like this. + +11:01 +And this is a game which Hatch ubt can help + +11:03 +you if you like to use it because it can + +11:05 +be very easy to make the section sound very corporate + +11:09 +and impersonal when really being vulnerable and giving it a + +11:12 +personal touch will help to add authenticity, + +11:15 +which is, again, great for helping increase conversions and perceived + +11:19 +value. + +11:20 +So what you can do is tell ChatGPT + +11:22 +that you're trying to write and give some information to + +11:25 +include and get it to write a draft for you + +11:28 +and to ask it to write it in the style. + +11:30 +You can then modify this draft and change it to + +11:32 +suit your personality, but it does give you a great + +11:35 +springboard to work from. And here again, I just use + +11:38 +the free version of ChatGPT. + +11:40 +The free chatbots, like ChatGPT, and Microsoft and Google's all + +11:44 +work great at coming up with draft store copy like + +11:46 +this. And then again, if we come back over to + +11:48 +Etsy and come down to the shop membership section, you + +11:52 +can see that the founder of the store has again + +11:54 +included herself, as well as listing the others that help + +11:57 +her run her store, which again helps to humanize the + +12:01 +store and lets you know that you are buying and + +12:03 +directly supporting someone when you purchase from it. Whereas + +12:07 +Muggy McMuggins + +12:09 +does not even include any shop members, which again + +12:13 +makes the store feel a lot less authentic and trustworthy + +12:16 +because you don't know who you are buying from. As + +12:19 +you think about it, right, there is another reason why + +12:22 +you add trust and authenticity + +12:25 +to a store when you put your name on it. + +12:28 +And that is because by doing so, you are essentially + +12:32 +putting your own reputation on the line. Yes. You are + +12:35 +showing the customer before they purchase from you that you + +12:38 +are willing to bet your own personal reputation + +12:41 +on your store and on your brand. So if you + +12:43 +can, actually naming the shop members and including a photo, + +12:48 +even if you can't include a photo showing a face, + +12:51 +is a really good way to help build trust with + +12:54 +a customer, + +12:55 +even if you are a new store. And of course, + +12:58 +if we scroll down, you'll also see that as part + +13:00 +of their optimization, + +13:01 +they have further filled out their store by adding in + +13:04 +frequently asked questions. Now not only is this super helpful + +13:08 +for customers because it gives them important information that they + +13:11 +want in 1 single place, but it also shows that + +13:13 +the people who are running the store, and this is + +13:16 +very important, + +13:17 +it shows that they know what they are doing, which + +13:21 +is why they already know what questions to answer in + +13:24 +advance. + +13:25 +Whereas for Muggy McMuggins, + +13:28 +unsurprisingly, + +13:29 +they did not fill this in, and they did not + +13:31 +answer any frequently asked questions. And so this section is + +13:34 +completely empty, which makes them look a lot less experienced. + +13:38 +And so all of these questions here that the store + +13:41 +included and has answered are also, in my opinion, + +13:45 +great ones for you to answer as well. Really genuinely, + +13:48 +I didn't want to because as I said before, I + +13:51 +think that some of their products are actually quite clever, + +13:54 +which is why I'm absolutely gonna give them some credit + +13:57 +before I end this video because even in this unoptimized + +14:01 +store, you can see that they sold 19 copies of + +14:04 +this funny mug. + +14:06 +So, you know, this is further evidence of what I + +14:08 +have said before in this series about designs being the + +14:11 +most important part of the store. It is true. Even + +14:15 +in a very unoptimized store, + +14:17 +they still made 19 sales because enough people saw that + +14:21 +photo of that product and thought it looked cool. It's + +14:24 +just such a shame because you think about it. There's + +14:26 +a lot of lost opportunity here, and you just wonder + +14:29 +if they had optimized their store profile, how many more + +14:33 +sales other than just 19 sales would they have made? + +14:36 +You know? And so this is what I want for + +14:38 +you. I want you to make as many sales and + +14:41 +as much money as possible. So with that in mind, + +14:45 +go ahead, optimize your store profiles, and I'll see you + +14:48 +in the next video. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org b/_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org index 74c12dc..3f5745f 100644 --- a/_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org +++ b/_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org @@ -9,4 +9,1801 @@ * Notes -* Description +* Tutorial Notes + +* Review + +** Core Idea +Use AI tools to optimize Etsy listings for both: + +- SEO: search engine optimization +- GEO: generative engine optimization + +The goal is to get traffic from: +- Etsy search +- Google search +- AI shopping recommendations +- ChatGPT-style product discovery +- other generative AI tools + +** 3 Step Workflow + +1. Use Perplexity for keyword research. +2. Use ChatGPT to create an SEO + GEO optimized Etsy listing. +3. Use Claude to humanize the description. + +** Step 1: Perplexity Keyword Research + +Use Perplexity because it is an AI-powered search engine. + +It is useful because: +- it searches the internet first +- it can scan many sources quickly +- it is less likely to rely only on internal AI memory +- it is good for fast research on simple topics + +Use Deep Research / Research mode rather than basic search. + +Basic search: +- searches fewer sources +- useful for quick answers + +Deep Research: +- searches more sources +- better for keyword research +- better for competitor/product research + +** Perplexity Prompt Template + +#+begin_example +I have created a [product type] that is a [short product description] aimed at [target customer]. + +I want a detailed keyword research report that shows me what keywords other successful products in this niche are using. + +Please look for products with proven sales signals, such as public reviews, on places like Etsy and Amazon. + +Focus on: +- keywords used in successful listings +- repeated phrases +- buyer intent language +- product types +- gift keywords +- audience keywords +- style keywords +- emotional hooks + +Please compile the findings into a structured keyword research report. +#+end_example + +** Example Perplexity Prompt + +#+begin_example +I have created a t shirt that is a funny joke aimed at gardeners. + +I want a detailed keyword research report that shows me what other keywords other funny gardening products are using. + +These products should have proven sales because they will have public reviews. + +Please look on places like Etsy and Amazon for successful funny gardening products and compile the keyword patterns you find. +#+end_example + +** Export The Research +After Perplexity creates the report: + +- download it as PDF +- save it with the product/listing materials +- use it as input for ChatGPT + +** Step 2: ChatGPT Listing Optimization + +Use ChatGPT to turn the product image and keyword report into: + +- Etsy title +- Etsy description +- Etsy tags + +Use a reasoning/thinking mode if available. + +Do not use the fastest instant mode if the listing needs careful optimization. + +** ChatGPT Prompt Template + +#+begin_example +I have created this [product type] aimed at [target customer] that I plan to upload to Etsy. + +I have also completed a keyword research report and uploaded it for reference. + +I now need you to create an optimized Etsy listing for me. + +Please create: +- Etsy title +- Etsy description +- Etsy tags + +I want you to balance SEO, search engine optimization, and GEO, generative engine optimization, so the listing is optimized for both traditional search engines and AI shopping recommendation tools. + +Use the keyword research report, but do not keyword-stuff unnaturally. + +Make the listing clear about: +- what the product is +- who it is for +- the joke/emotion/style +- gift occasions +- relevant buyer identities +- product features +#+end_example + +** Why Balance SEO And GEO + +*** SEO +SEO helps with traditional search engines. + +Examples: +- Etsy search +- Google search + +SEO often cares about: +- relevant keywords +- exact phrases +- product type +- audience terms +- search intent + +*** GEO +GEO helps with AI recommendation engines. + +Examples: +- ChatGPT shopping +- Perplexity +- Gemini +- AI-powered product recommendations + +GEO cares more about context. + +It needs to understand: +- what the product is +- who it is for +- why someone would buy it +- what occasion it fits +- what kind of personality or interest it matches +- why it is a good recommendation + +** Product Detail Refinement +After ChatGPT writes the first listing, ask it to add product details. + +Example: +#+begin_example +Can you please rewrite the listing description, keeping it balanced for SEO and GEO, but add in details about the t shirt? + +The t shirt is Bella Canvas 3001, but I do not want to say the brand of the t shirt in the description. + +Just discuss the features. +#+end_example + +** Product Features To Add +For apparel, add details like: + +- unisex fit +- soft fabric +- breathable feel +- comfortable everyday wear +- casual styling +- giftable item +- made to order +- printed design + +Do not mention the blank apparel brand if you do not want it visible to customers. + +** Step 3: Claude Humanization + +Use Claude to make the description sound more natural and less AI-written. + +Keep: +- SEO structure +- GEO context +- important keywords +- product clarity + +Improve: +- tone +- flow +- human warmth +- natural wording +- less robotic phrasing + +** Claude Prompt Template + +#+begin_example +I have written a description for a [product type] with the help of ChatGPT that I am going to post to Etsy. + +ChatGPT optimized this description for SEO and GEO. + +I want to keep all of those optimizations where possible, but make the description sound less like an AI wrote it. + +Please make it sound more natural, human, and clear while preserving the search and AI recommendation value. + +Here is the description: +[paste description] +#+end_example + +** Remove AI-Sounding Punctuation +Claude may use em dashes. + +Because em dashes can make text look AI-written, ask Claude to remove them. + +#+begin_example +Can you remove the em dashes, please? +#+end_example + +** Final Assembly +Use: + +- title from ChatGPT +- tags from ChatGPT +- description from Claude + +Then manually review everything. + +** Manual Review +Before posting, check that the listing: + +- accurately describes the product +- does not overuse keywords +- sounds human +- includes the target customer +- includes product type +- includes gift language where useful +- includes product features +- avoids false claims +- avoids awkward AI phrasing +- avoids trademarks or risky terms + +** Workflow Checklist + +*** Perplexity +- [ ] Upload product image if useful +- [ ] Turn on Research / Deep Research +- [ ] Ask for successful niche product keyword research +- [ ] Focus on Etsy and Amazon +- [ ] Look for products with public reviews +- [ ] Download report as PDF + +*** ChatGPT +- [ ] Upload product image +- [ ] Upload Perplexity keyword report +- [ ] Turn on Thinking / reasoning mode +- [ ] Ask for Etsy title +- [ ] Ask for Etsy description +- [ ] Ask for Etsy tags +- [ ] Ask it to balance SEO and GEO +- [ ] Ask it to add product features + +*** Claude +- [ ] Paste ChatGPT description +- [ ] Ask Claude to humanize it +- [ ] Preserve SEO and GEO optimizations +- [ ] Remove em dashes +- [ ] Copy final description + +*** Final Listing +- [ ] Use optimized title +- [ ] Use humanized description +- [ ] Use optimized tags +- [ ] Review manually +- [ ] Edit anything that sounds fake, stiff, or inaccurate + +** Important Note +AI can create a strong first draft quickly, but it should still be reviewed manually. + +The best result often comes from: +- AI research +- AI draft +- AI humanization +- human judgment + +** Bottom Line +Use Perplexity to research what is working. + +Use ChatGPT to structure the listing for SEO and GEO. + +Use Claude to make the description sound natural. + +Then manually clean it up before posting. + + +* Transcript +#+begin_example +00:00 +Hello, and welcome to this video. In this video, we + +00:03 +are going to be optimizing + +00:05 +our listings + +00:07 +for free search engine and for free, + +00:11 +generative AI traffic, + +00:14 +and it is a 3 step process. + +00:16 +So first of all, we're gonna be using Perplexity Pro, + +00:19 +which is an AI powered search engine + +00:22 +to search the Internet for us, + +00:24 +looking for different keywords + +00:26 +that get used in other product listings in our niche, + +00:30 +which have been successful. + +00:32 +Then we're gonna use ChatGPT to take the keyword research + +00:35 +that Perplexity does for us and to then write for + +00:38 +us an optimized description. This description is gonna be optimized + +00:42 +for both search engines and for generative + +00:45 +AI traffic. + +00:47 +And then we're going to use Claude to help humanize + +00:50 +the description. Because even though ChatGPT is fantastic + +00:54 +at writing + +00:55 +optimized + +00:56 +listing content, + +00:58 +Claude + +00:59 +is much better at humanizing content and making it sound + +01:03 +a lot more natural. And the reason for that is + +01:06 +because they were trained in very different ways. So most + +01:08 +AI chatbots, including chat g p t, they've been trained + +01:11 +to prioritize + +01:13 +the user being happy with them, + +01:15 +which is why they can often talk to you in + +01:18 +ways that, you know, they kind of flatter you a + +01:21 +bit. + +01:22 +So, + +01:24 +this is I find that ChatGPT is very creative, + +01:28 +and it's also fantastic at analyzing data, + +01:31 +but, + +01:32 +the writing is not always supernatural. + +01:34 +Whereas Claude's writing and writing tests often outperforms ChatGPT + +01:39 +and other chatbots. It usually wins in writing contests, and + +01:43 +that is because instead of prioritizing user engagement, + +01:46 +it and user happiness, it prioritizes being harmless + +01:50 +honest. + +01:51 +And so the fact that it's prioritizing being harmless and + +01:54 +harmless + +01:55 +and honest + +01:57 +means that it tends to be more empathetic. + +02:00 +And so, therefore, + +02:01 +it's much better at creating humanized writing. + +02:05 +So that is the 3 step process that we're going + +02:07 +to use. + +02:09 +If you have a different AI chatbot while you're watching + +02:11 +this that you think creates, better natural writing, you can + +02:14 +sub claw it out for that. + +02:16 +Same with ChatGPT. + +02:17 +If you have a different chatbot, which by the time + +02:20 +you're watching this, you think is better at creating optimized + +02:23 +content, you could sub that out for ChatGPT. + +02:26 +Perplexity currently right now doesn't really have a way to + +02:28 +be able to be subbed out, and that is because + +02:31 +it's quite unusual. + +02:33 +So unlike the other, + +02:34 +AI chatbots out there, like, say, ChatGPT, which can search + +02:37 +the Internet, + +02:40 +Perplexity + +02:40 +searches the Internet first and foremost. + +02:43 +So ChatGPT + +02:44 +can search the Internet to supplement its answer for you, + +02:47 +But it has its own internal knowledge base, and so + +02:50 +it's more likely to potentially hallucinate answers. + +02:53 +Perplexity, on the other hand, is a search engine first. + +02:57 +So it goes out there and very fast, + +02:59 +very, very quickly, + +03:01 +it searches the Internet, + +03:03 +and, + +03:04 +it then uses the sources that it finds + +03:07 +to give you an answer, and then it uses the + +03:10 +AI chatbot to give you that answer. So the AI + +03:12 +chatbot's main purpose is in taking the large amount of + +03:16 +sources that it looks at and then giving you + +03:20 +a, + +03:21 +a natural answer + +03:23 +through, + +03:24 +your text. So that's the main purpose of it. It's + +03:27 +simply to give you give you an answer based on + +03:29 +what it's found + +03:30 +instead of the other chatbots, which, again, are more likely + +03:34 +to look internally within their own training data and potentially + +03:37 +hallucinate answers at a much higher rate. + +03:40 +So I prefer to use perplexity + +03:42 +for deep research, + +03:46 +particularly if I'm doing if I need to do deep + +03:48 +research + +03:49 +on a simple + +03:51 +idea, a simple topic. Perplexity + +03:54 +is so quick and so fast at doing it. + +03:57 +So we're gonna be using that as the first step + +03:59 +in our workflow. + +04:01 +Now + +04:02 +when it comes to perplexity, it is free. + +04:05 +So currently, right now, as I'm filming this, there are + +04:08 +a few plans available. There is the standard plan, which + +04:10 +is free. There is perplexity pro, which is 20 dollars + +04:13 +a month. There is perplexity max. I'm not sure how + +04:16 +much max costs. And then there's educational + +04:19 +pro or education pro. + +04:22 +So for most people + +04:24 +for most people, you're probably just gonna wanna use the + +04:26 +standard plan. The standard plan is currently great. + +04:29 +It gives you access to the deep research tool. You + +04:31 +have limited uses of uses of it per day, but + +04:34 +chances are you probably aren't going to + +04:37 +need to go beyond it. If you are uploading listings + +04:41 +product listings to your store at scale and you want + +04:43 +to be able to access the deep research towards scale, + +04:47 +you could upgrade the perplexity pro. But for many people, + +04:49 +the standard version is fine. You will not need the + +04:52 +perplexity max. + +04:54 +And if you can get access to Education Pro, it's + +04:57 +a cheaper plan, and, + +04:59 +that'd be great. But there are limitations on it. It's + +05:02 +I think it's effectively for students. + +05:05 +So I'm not a student, so I don't have access + +05:07 +to it. I have access to the pro plan because + +05:10 +I do upload listings at scale, and I do find + +05:12 +it useful. But, okay, I think a lot of you + +05:14 +are gonna find that the standard version + +05:17 +is + +05:18 +absolutely fine for your needs. + +05:20 +So let's begin. + +05:22 +What we're gonna do, again, is we're gonna use perplexity + +05:25 +to search the Internet + +05:26 +for, + +05:28 +if we're gonna we're gonna give it our products that + +05:30 +we want to create a listing for, and we're gonna + +05:32 +get it to search the Internet for keywords + +05:34 +that it's finding other successful listings in our niche are + +05:38 +using. + +05:39 +So what we wanna do is we wanna turn on + +05:41 +the research section. So you've got just general search, which + +05:45 +is great, but we don't want just search. Search will + +05:48 +often search around, like, 30 to 50 sources. + +05:52 +Deep research will search a lot more. + +05:55 +So we're gonna turn research on. And, again, this is + +05:58 +the tool you get I don't know I I don't + +06:01 +know if the search is limited at all for free + +06:03 +plans, but the the research is definitely limited. So that + +06:07 +would be where you would wanna upgrade to the pro + +06:10 +if you were doing a lot of searches under the + +06:12 +research, + +06:14 +functionality. + +06:15 +What we're gonna do is we're gonna upload a picture + +06:17 +of a product. + +06:19 +This is actually + +06:20 +a T shirt design which I created on camera for + +06:23 +wholesale TED, + +06:24 +and other people have taken the idea. I created the + +06:27 +idea this idea entirely with AI + +06:31 +assistance. + +06:32 +And other people have taken the idea, and it's become + +06:34 +a successful product on Etsy. So it's quite interesting. + +06:37 +But this is a gardening T shirt. So what we're + +06:39 +gonna do is we're gonna ask it to, + +06:43 +look for other products in this niche. + +06:46 +I + +06:47 +have created + +06:49 +a T shirt that + +06:51 +is a funny + +06:53 +joke + +06:54 +aimed + +06:56 +at gardeners. + +06:59 +I want + +07:00 +a detailed + +07:02 +keyword + +07:03 +research + +07:05 +report + +07:06 +that shows me + +07:08 +what other keywords + +07:10 +other funny + +07:12 +gardening + +07:13 +products + +07:15 +are using. + +07:18 +These products + +07:20 +should + +07:21 +have proven + +07:22 +sales + +07:24 +because they will have + +07:27 +public reviews. + +07:30 +So please look on places + +07:33 +like + +07:34 +Etsy and Amazon + +07:37 +for + +07:41 +and get get + +07:45 +sales + +07:49 +and compile. + +07:56 +Something like this + +07:58 +is fantastic. + +08:00 +Then we're gonna go ahead + +08:01 +and we're gonna do a search. + +08:04 +So + +08:06 +this will, + +08:08 +take a while. + +08:09 +It's still way, way quicker than the other general AI + +08:13 +deep research tools out there. So another deep research tool + +08:17 +that I really, really love is Google Gemini. + +08:20 +Google Gemini has a deep research tool, which I've used + +08:23 +a lot. I was recently buying some property, and I + +08:27 +used it to help me, + +08:29 +research all of the different property files. And it was + +08:33 +really, really good, + +08:35 +but it was very, very slow. + +08:37 +So that's the interesting thing. You could use Gemini deep + +08:42 +research to do a lot of deep Internet research, + +08:46 +but it is slow. + +08:49 +It is, + +08:50 +it has a lot more reasoning capabilities in it. So + +08:53 +if you have something very complex, it is fantastic. + +08:57 +But if you're doing something simple and you just need + +08:59 +to do some deep research on the Internet for it, + +09:03 +then perplexity is gonna be much faster. + +09:06 +So it completed this report for us, + +09:09 +really quickly. + +09:19 +And here it is. + +09:23 +So + +09:25 +we can now come and we can download it. So + +09:28 +come here to download. We can download this as a + +09:31 +PDF + +09:32 +or we can, download it in these other files too. + +09:35 +For our needs, we just need to download this as + +09:38 +a PDF. + +09:39 +So I'm gonna go ahead and do that now. Alright. + +09:42 +Now it is time to work with ChatGPT, + +09:46 +to get our, + +09:48 +listing data created that is optimized. + +09:50 +So first of all, we wanna make sure that we + +09:53 +have the thinking turned on. There are 3 versions of + +09:56 +chat g p t. There is instant, which is instantly + +10:00 +answers right away. + +10:01 +We don't want that. + +10:03 +We want the thinking 1 turned on, which is the + +10:06 +1 that uses more reasoning to try to come up + +10:09 +with the best answer possible. + +10:11 +Auto is usually what it's set to by default, and + +10:13 +it will choose whether it needs to switch to instant + +10:16 +or thinking. And it often does get it correct, but + +10:19 +we just want to ensure that it gets it correct. + +10:21 +So we're gonna turn on thinking mode. + +10:24 +And then what we're gonna do is we're gonna come + +10:26 +and we are going to upload the picture of the + +10:29 +t shirt, and we're gonna upload the keyword research report + +10:31 +that perplexity has created for us. + +10:34 +Now we're gonna ask chat g p t something important. + +10:37 +So we're gonna say to it, + +10:39 +I have created + +10:41 +this + +10:42 +T shirt + +10:43 +aimed + +10:45 +at gardeners + +10:46 +that I + +10:48 +plan to upload + +10:50 +to Etsy. + +10:53 +I have also completed + +10:56 +a keyword + +10:57 +research + +10:59 +report + +11:01 +and have uploaded + +11:04 +it for reference. + +11:07 +I now need you + +11:09 +to create + +11:11 +an optimized + +11:13 +Etsy listing for me. + +11:16 +I need + +11:17 +a title, + +11:19 +description, + +11:22 +tags. + +11:24 +Now this is very important. + +11:26 +I want you to balance + +11:30 +SEO, + +11:31 +search + +11:33 +engine optimization, + +11:38 +and geo + +11:39 +generators. + +11:50 +And + +11:52 +to optimize + +11:53 +the listings + +11:55 +listing for + +11:57 +both. + +11:59 +So + +12:00 +the reason what we've before we've asked for this is + +12:03 +because we want both of these things. So search engine + +12:06 +optimization + +12:07 +is when you optimize a listing for search engines. + +12:10 +So + +12:11 +that is like Etsy's internal search engine. That's the main + +12:13 +search engine that will find your, Etsy listing. + +12:17 +There's also Google search engine. + +12:19 +Search engines look for relevancy. + +12:22 +So they often look for, you know, exact keyword matches, + +12:26 +that sort of thing. And you've got generative + +12:28 +engine optimization, + +12:30 +which is AI. + +12:32 +So when you use when you use, ChatGPT, there's a + +12:35 +shopping functionality built into it, and it can help you + +12:39 +find products to buy. + +12:41 +And I'm getting a lot of traffic on my Etsy + +12:43 +listings from AI chatbots, + +12:46 +and it's been really great. + +12:48 +But, + +12:50 +GEO looks for, + +12:52 +other factors. It it tends to look for, + +12:56 +it it goes a lot deeper into the overall language + +12:59 +of the listing, and + +13:01 +it looks for + +13:03 +it looks for more details overall, but it also looks + +13:07 +for it in a + +13:08 +more natural way. It's hard to describe, but, + +13:12 +both are very important, but they're both a bit different. + +13:15 +So you need to get chat g p t to + +13:17 +optimize it for both of these things. + +13:21 +And so that's why we're gonna add that in right + +13:23 +now so that we can, + +13:24 +really maximize the traffic from both of these because + +13:28 +geo traffic + +13:30 +is only going to increase, and it's only going to + +13:32 +get more and more, + +13:35 +a part of how people are finding products online. And + +13:38 +I'm already seeing it being very successful. And, + +13:41 +AI + +13:42 +chatbots actually have + +13:44 +shown, in studies + +13:46 +to quite like Etsy and to be quite likely to + +13:49 +recommend the products on it. So that's what we're gonna + +13:52 +do. We're gonna get it to optimize for both of + +13:54 +these things. + +14:01 +Now it's reading the document. + +14:17 +You see, if we had set it to instant, it + +14:19 +would have given us a very well, would have given + +14:21 +us an absolute instant answer, + +14:24 +but it wouldn't have been anywhere near as thorough in, + +14:31 +crafting the perfect response for us, + +14:34 +and using using more reasoning. + +14:36 +Here we go. You see? It thought for 38 seconds + +14:39 +there, which is actually, + +14:41 +it that that that is a fairly long time. So + +14:44 +it definitely used a lot of reasoning to come up + +14:46 +with a nice, balanced, + +14:49 +listing for us. + +14:52 +So we have our SEO, g e o balanced listing. + +14:57 +We have our Etsy description, + +15:06 +And we have our Etsy tags. + +15:09 +Fantastic. + +15:11 +Now you can go ahead, of course, to make any + +15:13 +changes. So something I thought about was that I did + +15:15 +forget to explain that it's a Bella Canvas t shirt, + +15:19 +and it would be good for it to include the + +15:20 +details about the Bella Canvas, 3001 + +15:23 +t shirt in the listing. + +15:26 +So I'll go ahead and ask for this now. Can + +15:28 +you + +15:30 +please + +15:31 +rewrite + +15:32 +the listing? + +15:33 +Keep the listing + +15:35 +description, + +15:36 +keeping it balanced + +15:39 +for g e o for SEO and g e o. + +15:42 +But + +15:43 +add in + +15:45 +details + +15:46 +about + +15:47 +the t shirt. + +15:48 +The t shirt + +15:50 +is + +15:51 +Bella + +15:52 +Canvas + +15:53 +3001, + +15:55 +but I don't want + +15:57 +to say the brand of t shirt + +16:02 +in the description. + +16:04 +Just discuss + +16:06 +the features. + +16:22 +Perfect. + +16:23 +You can see here that it has gone ahead and + +16:26 +added in details about the T shirt now. + +16:29 +For example, that it is a unisex t shirt, and + +16:32 +it's also found out information about, + +16:35 +the fabric that it's smooth and breathable, which is indeed + +16:39 +true. + +16:40 +So + +16:41 +now that we have our optimized listing data, we need + +16:45 +to go ahead now and humanize this description because even + +16:48 +though it is very well optimized, + +16:51 +which is great, + +16:53 +it definitely reads like an AI. + +16:56 +Okay. Now Now I'm gonna go ahead and humanize that + +16:59 +description within Claude. + +17:01 +So + +17:02 +Claude, + +17:03 +is very similar in the way it works. ChatGPT, + +17:06 +just a bit different. So, + +17:08 +just like with ChatGPT, + +17:09 +you can force it to think more, which we want + +17:12 +to do because we wanna get the best answer possible. + +17:14 +So you turn on extended thinking to do that. You + +17:17 +also can come and choose which model you want to + +17:20 +use. So we wanna use the latest and best version. + +17:24 +So + +17:25 +let's begin. + +17:28 +I have written + +17:30 +a description + +17:32 +for + +17:32 +a t shirt + +17:34 +with the help + +17:36 +of chat, + +17:37 +GPT, + +17:38 +that + +17:40 +I am going to post to Etsy. + +17:44 +Chat GPT + +17:46 +optimized + +17:47 +this description + +17:49 +for + +17:50 +SEO and + +17:52 +GEO. + +17:53 +I want to keep + +17:55 +all of those + +17:57 +optimizations + +17:59 +where possible, + +18:01 +but make the description + +18:04 +sound less like an AI wrote it. + +18:09 +Can you help + +18:11 +me? + +18:12 +Here it is. + +18:15 +We're also going to add in the picture of our + +18:18 +t shirt so that it has context + +18:21 +for what we have created, + +18:23 +and then we're gonna go ahead and let it do + +18:25 +its thing. + +18:35 +And just like the chat g p t, + +18:38 +you can + +18:40 +go ahead and see, + +18:42 +it's thinking. So it's thinking here right now that, + +18:46 +these phrases here sound very AI ish, and so it's + +18:50 +planning to change them, which is great. + +18:54 +And here it is, + +18:57 +much more natural. + +18:59 +There is just 1 thing, though, that I don't like + +19:02 +to see. It has the m dashes, + +19:04 +which is + +19:05 +I feel very sorry because I've got for people that + +19:08 +used to like em dashes, I have friends that used + +19:10 +to professionally, + +19:12 +well, they still do professionally write for a living. And + +19:15 +they the thing is is that they used to use + +19:16 +these em dashes a lot in their day to day + +19:18 +life on social media. But now whenever they use the + +19:21 +em dashes, + +19:23 +people wonder if they're using AI to write their social + +19:26 +media posts, which + +19:27 +they're not. So they've had to try to get rid + +19:29 +of using em dashes in their day to day lives. + +19:31 +But because they were professional writers, they used them a + +19:33 +lot. + +19:35 +But it now looks very AI, so I'm gonna ask + +19:38 +it to remove them. + +19:39 +Can you remove + +19:42 +the em dashes, + +19:44 +please? + +19:58 +Fantastic. + +19:59 +So it kept it, + +20:01 +but it removed the em dash and changed the + +20:06 +changed it to, + +20:09 +a different form of grammar, + +20:11 +which is fantastic. + +20:13 +And so this is what we will do. We will + +20:15 +use the description. + +20:17 +Well, this is what I would do in this situation. + +20:19 +I would use the description + +20:21 +that Claude wrote for me, + +20:23 +and I would use the tags and the title that + +20:26 +chat GPT + +20:28 +came up for me. I still do manual optimization, by + +20:32 +the way. I will still, + +20:33 +sometimes come up with my own, + +20:37 +title tags, + +20:39 +and description. + +20:41 +Or sometimes I'll mix and match. I'll help AI I'll + +20:44 +get AI to help me do it, and then I'll + +20:46 +do some of it manually myself. But oftentimes these days, + +20:49 +I find that + +20:50 +AI does a fantastic job. And so, + +20:53 +I really can just let it help me do this + +20:56 +through this 3 step process. And, + +20:59 +even if it's not completely perfect, + +21:01 +it's still really, really good, and it still gets traffic, + +21:05 +which is great. And it's so quick. It is very + +21:07 +quick to do this. + +21:10 +So this here is my, + +21:12 +3 step workflow, + +21:15 +and hopefully, it will be able to help you. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org b/_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org index 58cccd0..6e5b723 100644 --- a/_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org +++ b/_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Hey there and welcome back to a new video. And in this video, I’m going to explain how I use Etsy Ads to boost the FREE sales and FREE traffic that I get from Etsy’s organic algorithm. But first, let me explain what Etsy ads are because they are VERY different from other forms of paid traffic and advertising that you will find online. @@ -120,3 +120,1061 @@ It’s like a chain of dominos. But, that one domino has to first of all fall in And so do you have to use Etsy ads if you would prefer not to? Absolutely, no, you don’t. But, if you can, do they help speed up the process of improving your position in the Etsy algorithm to get free traffic from its recommendations on the platform? Well, in my personal experience, yes. Yes they do. So, now that we know what the ads are, how to use them and turn them on, in my next video I’ll share with you my low budget Etsy ad strategy. So, go ahead, watch my next video, and I’ll see you over there + + +* Review + +** Core Idea +Etsy ads are paid placements inside Etsy search results. + +They can help new listings get early clicks and sales, which may indirectly help organic traffic by giving Etsy more customer data and helping the store collect reviews. + +** What Etsy Ads Are +When someone searches Etsy, some listings show the word “Ad.” + +That means: +- the seller paid for placement +- the listing was not placed there organically +- Etsy is boosting the listing inside search results + +** Etsy Ads Are Optional +You do not need Etsy ads to make sales. + +A new store can still get organic sales from: +- Etsy discovery pages +- Etsy search +- strong product design +- clickable photos +- good niche targeting +- test impressions + +Etsy ads are useful, but not required. + +** Why Etsy Ads Are Beginner-Friendly +Etsy ads are much simpler than Facebook, Instagram, or TikTok ads. + +With Facebook-style ads, you usually need: +- ad images +- ad videos +- ad copy +- audience targeting +- campaign settings + +With Etsy ads: +- the ad is just your existing listing +- Etsy uses your listing photo, title, and product data +- you turn ads on with a simple toggle + +** How Etsy Chooses Who Sees The Ad +Etsy uses the keywords in your listing to decide where to show your ad. + +Example product: +- funny dachshund pun mug + +Possible matching searches: +- dachshund mug +- funny dachshund mug +- funny pun mug +- dog pun mug + +** The Weakness Of Etsy Ads +Etsy may show your product for searches that are not ideal. + +Example: +A dachshund mug may show up for “funny pun mug.” + +That searcher may not own a dachshund, so they may not be the right buyer. + +** Why This Is Not Always Terrible +Etsy usually charges per click, not per view. + +So if someone sees the ad but does not click: +- you do not pay + +This makes irrelevant impressions less dangerous than they would be on platforms that charge for views. + +** Approximate Cost +Etsy ad clicks often cost around: + +- about $0.50 per click + +Sometimes: +- more +- less + +** Real Downside: Time +The bigger downside is not usually wasted clicks. + +The bigger downside is time. + +Etsy recommends keeping ads on for about 30 days because the algorithm needs time to learn: + +- which search phrases work +- which customers click +- which searches lead to sales +- which keywords are a poor match + +** Etsy Ads Need Learning Time +At first, Etsy may test your listing across many related search phrases. + +Over time, Etsy may narrow the ad placement toward searches that get better results. + +This can take time. + +** Etsy Ads Compared To Facebook Ads +Facebook ads can sometimes find an audience faster because you manually choose the audience. + +Etsy ads are slower but easier. + +Tradeoff: + +- Facebook ads = more control, more complexity +- Etsy ads = less control, much easier setup + +** Why Etsy Ads Can Help Organic Traffic +Etsy has said that paid ads do not directly boost organic search ranking. + +So Etsy ads do not simply “buy” organic ranking. + +But they can still help indirectly. + +** The Indirect Boost +Etsy ads can help generate: + +- clicks +- sales +- customer data +- reviews +- conversion history + +Those things can help the store/listing perform better organically. + +** Reviews Matter +A percentage of Etsy customers leave reviews. + +The transcript gives a rough range: + +- 5% to 30% of customers may leave a review + +More reviews can help: +- build trust +- increase conversion rate +- make customers more comfortable buying +- improve the store’s perceived reliability + +** Conversion Rate Matters +Conversion rate is important because Etsy wants to promote listings that make sales. + +If customers: +- click a listing +- buy the product + +then Etsy has a reason to show that listing to more people. + +Etsy makes money when sales happen, so it is incentivized to promote listings that convert. + +** Search Results vs Discovery Pages +Etsy says ads do not directly influence search results. + +But the transcript makes an important distinction: + +- search results +- discovery pages + +Discovery pages include: +- Etsy homepage +- Etsy app recommendations +- personalized product suggestions + +The claim here is that Etsy ads may still provide useful customer data that helps Etsy understand who likes the product. + +** The Domino Effect +Etsy needs data to know who should see your product. + +If an ad produces a sale, Etsy can look at that buyer and ask: + +- Who is this customer? +- What do they like? +- What have they bought before? +- What similar customers might also like this product? + +Then Etsy can potentially show the product to similar customers for free. + +This is the “domino” effect. + +** Example: Dachshund Mug +If someone buys a funny dachshund mug through an ad, Etsy now has a buyer profile. + +Etsy may then test the product with similar customers, such as: + +- dachshund owners +- dog lovers +- people who buy pun gifts +- people who buy mugs +- people who buy funny pet products + +** Why Etsy Ads Are Useful For New Stores +New stores have little data. + +Etsy ads can help create early data by getting: + +- initial views +- initial clicks +- initial sales +- initial reviews + +This can help Etsy understand the product faster. + +** Main Strategic Use +Do not think of Etsy ads only as direct profit ads. + +Think of them as a way to: + +- get the first domino to fall +- create early sales data +- gather reviews +- help Etsy identify the right customer +- speed up the organic discovery process + +** Important Warning +Etsy ads are not magic. + +They work best when the listing already has: + +- a strong product idea +- clear niche targeting +- relevant keywords +- a clickable thumbnail +- a good price +- a trustworthy store/profile + +Ads cannot save a bad product. + +** When Etsy Ads Make Sense +Etsy ads may be useful when: + +- the product is niche-specific +- the product photo is clickable +- the title uses accurate keywords +- the product fills a gap in the market +- the store can afford a small test budget +- the goal is early data and early sales + +** When To Skip Etsy Ads +Skip or delay Etsy ads if: + +- budget is too tight +- listings are not optimized +- product photos are weak +- the niche is unclear +- the title has messy keywords +- the store is not ready for buyers +- the product is generic and low-effort + +** Key Takeaway +Etsy ads do not directly buy organic ranking. + +But they can help create the early activity Etsy needs to understand your product. + +That activity can lead to: +- better customer matching +- more reviews +- higher trust +- better conversion rates +- more organic discovery traffic + +** Bottom Line +Etsy ads are optional, but they can be powerful for new listings. + +Use them as a low-friction way to get early clicks, sales, reviews, and customer data. + +The goal is not just paid sales. + +The goal is to help Etsy learn who your product is for, so the organic algorithm can later show it to similar customers for free. + + +* Transcript +#+begin_example +00:00 +Hey there, and welcome back to a new video. And + +00:02 +in this video, I'm gonna explain how I use paid + +00:05 +Etsy ads to boost my free traffic and my free + +00:09 +sales that I get from Etsy's organic algorithm. + +00:13 +But first, let me explain just what exactly Etsy ads + +00:17 +are because as you will see, they are very different + +00:20 +compared to most forms of paid traffic and advertising + +00:24 +that you will find online. + +00:26 +Yep. So here's the thing, right? When you come to + +00:29 +Etsy and you do a search for a phrase such + +00:31 +as funny mugs, Etsy will show you a bunch of + +00:34 +different search results. + +00:35 +Well, some of these search results will have a little + +00:38 +word + +00:39 +ad with them. If a search result has this, it + +00:42 +means that it is a paid ad. It isn't an + +00:45 +item that was organically placed there for free by the + +00:49 +Etsy search algorithm. So yes, those are what Etsy ads + +00:52 +are. And I do just wanna clarify, by the way, + +00:54 +if you're watching this and you don't want to run + +00:57 +Etsy ads, don't worry. It is entirely optional + +01:01 +if you choose to run them or not. Yep. As + +01:04 +I showed in earlier videos, I recently started a new + +01:07 +store, and within 2 weeks, I already had my first + +01:11 +2 sales in this new Etsy store, and I ran + +01:14 +no ads. It was just free organic traffic since, well, + +01:17 +you have to wait 2 weeks to be able to + +01:20 +turn on ads on Etsy anyway, + +01:22 +even if you do wanna run them. So no, you + +01:24 +don't have to use them. They are indeed optional. In + +01:27 +fact, probably most people I know who run successful Etsy + +01:31 +stores + +01:32 +don't use ads. And it's not because of the fact + +01:34 +that Etsy ads are bad or they don't work. Nope. + +01:38 +It's just that, well, understandably, + +01:40 +most people don't like paying for ads. So honestly, + +01:44 +most people I know don't bother turning them on. But + +01:46 +the truth is is that I do think that's a + +01:48 +little bit of a missed opportunity because I do think + +01:51 +that they are super powerful. And what genuinely makes them + +01:55 +so remarkable + +01:56 +is that they are + +01:57 +incredibly simple and easy to run. Yep. Because here's the + +02:01 +thing. Right? Let's say that you decided to run a + +02:03 +paid advertising on a social media app like Instagram or + +02:06 +Facebook. Well, you have to provide Facebook or Instagram + +02:10 +with the data + +02:11 +to run your advertising campaign. So for example, you would + +02:14 +have to provide Facebook with a picture, a photo, or + +02:17 +video of your product to use in the ad, and + +02:20 +you'd have to type out the advertising copy that you + +02:23 +want Facebook to use to, well, + +02:25 +advertise your products. + +02:27 +Whereas on Etsy, as you can see, the ad is + +02:30 +literally just your listing. Etsy just shows your standard usual + +02:34 +listing, + +02:35 +but all they do is artificially inflated in the search + +02:38 +results. This means then that they are super simple to + +02:41 +set up because you don't have to provide any extra + +02:43 +videos + +02:44 +or photos or copy. All you literally have to do + +02:48 +is open up your Etsy listing and then click turn + +02:51 +on ads for it. It's just a little toggle button + +02:53 +inside of your Etsy item listing, and that's all you + +02:57 +have to do. As I said, it is a very + +03:00 +beginner form of traffic. + +03:02 +However, + +03:03 +they can also be for better or for worse, and + +03:06 +1 of the things that makes them a little bit + +03:08 +controversial in this regard is that you also + +03:11 +don't have to tell Etsy + +03:13 +who you want them to run your ad for. Nope. + +03:17 +Instead, what happens is that Etsy's AI will look over + +03:20 +your listing if you turn ads on, and it will + +03:23 +look for keywords that you added into it when you + +03:25 +created the listing. And it then uses those keywords to + +03:29 +identify search phrases + +03:30 +to show your product on. So let's again take this + +03:34 +funny Dachshund mug as our example product. And let's say + +03:38 +that you had titled it funny dachshund + +03:41 +pun mug. + +03:43 +Well, what Etsy is now going to do is it's + +03:45 +now going to show your product on search results that + +03:49 +utilize + +03:50 +those same keywords. + +03:52 +Yep. So for example, if somebody searches for the phrase + +03:55 +dachhand mug, the Etsy ad algorithm will start to show + +03:59 +you a mug to people who are making that search. + +04:01 +However, this also has a downside because let's say that + +04:06 +somebody was doing a search for the phrase + +04:09 +funny pun + +04:11 +mug. + +04:12 +Well, remember, you use those keywords in your listing, so + +04:15 +Etsy might choose to now show your mug to that + +04:18 +customer. The only problem though with this is that in + +04:21 +this scenario, this example person who was making the search + +04:25 +does not own a Dachshund dog, and so chances are + +04:29 +they won't want to buy your mug. So showing it + +04:32 +on that search phrase is useless. + +04:35 +So as you can see, there are definitely some pros + +04:38 +and cons of not having to tell Etsy + +04:41 +who you want them to show your ad for. On + +04:44 +1 hand, it makes it a lot easier compared to + +04:47 +other forms of paid advertising out there like Facebook, where + +04:50 +you have to go in and pick the audience + +04:54 +that you want to see your ad. But on the + +04:57 +flip side, this also means that Etsy is inevitably + +05:01 +going to show people your ad that probably don't want + +05:04 +to buy your item. + +05:06 +Luckily though, this isn't quite as bad as it sounds + +05:09 +because unlike other forms of paid advertising like Facebook ads, + +05:13 +which will charge you for views and impressions, + +05:16 +Etsy only charges you money if somebody actually clicks on + +05:20 +your ad. So these ads that got shown to me + +05:22 +here, well, as long as I don't click on them, + +05:25 +then it costs the store nothing to advertise them. But + +05:29 +if I did click on 1, then Etsy would charge + +05:31 +them money regardless + +05:33 +of whether an item sells or not, and they usually + +05:36 +charge around 50 cents per click. Sometimes it's more, sometimes + +05:40 +it's less, but it's around on average about 50 cents. + +05:43 +Now while this is admittedly annoying, + +05:46 +it's not something that I get too bothered with. And + +05:49 +that is because if you think about it, if you + +05:52 +did not own a dachshund dog, then even if Etsy + +05:55 +did show you an ad for a funny mug featuring + +05:58 +a dachshund pun, what are the actual chances that you'd + +06:01 +bother to click on it? It's very small. And so + +06:04 +in my experience, while people will complain about this with + +06:06 +Etsy ad, understandably, + +06:08 +I don't actually think it's that big of a downside. + +06:11 +Nope. Because most people are worried that if they run + +06:14 +ads on their items, that they'll rack up a bill + +06:16 +for a bunch of useless clicks and lose a bunch + +06:19 +of wasted money. But in my experience, it isn't actually + +06:22 +the real downside of the strategy + +06:24 +since usually those sorts of people don't even click on + +06:27 +your item anyway. The real downside is instead + +06:31 +time lost because here's the thing. When you turn on + +06:34 +your Etsy ads, Etsy is gonna tell you that they + +06:37 +would prefer it if you were to keep your ad + +06:40 +on for at least 30 days. + +06:43 +And that is not a requirement, by the way. You + +06:46 +can turn your ads off at any time should you + +06:48 +choose to. But Etsy will recommend that if you can, + +06:52 +to keep them running for at least 30 days. And + +06:56 +that is because that gives their algorithm time to learn + +06:59 +more about which search phrases + +07:01 +actually match best with your product. So they'll take the + +07:04 +keywords in your listing and use it for a bunch + +07:06 +of different search phrases and see which search phrases actually + +07:09 +result in clicks. And then over time, they will narrow + +07:12 +it down and only show it on search phrases that + +07:16 +get clicks from viewers. But of course, all of that + +07:19 +takes time, doesn't it? So it can be slower than + +07:21 +expected for your ads to actually start making money + +07:24 +while their algorithm figures out which search phrases + +07:27 +actually get bites. Whereas on more advanced advertising platforms, such + +07:31 +as Facebook, since you pick your audience, if you pick + +07:34 +it right, you can find your target customers faster, overnight + +07:37 +even. But personally, I view business more as a marathon + +07:41 +rather than as a sprint. + +07:42 +So I actually like to treat it like a marathon, + +07:45 +and I don't mind waiting that time as a trade + +07:48 +off for how simple and easy the Etsy ads are + +07:51 +to just turn on and run. Plus in my experience, + +07:54 +I haven't actually needed to wait the full 30 days, + +07:57 +but for getting results, and that's something that I'm gonna + +08:00 +talk about in my next video. But yes, that is + +08:04 +what Etsy ads are, and that is how they run. + +08:07 +So the next question then is this. Sarah, you said + +08:11 +that Etsy ads boost your free traffic and your free + +08:14 +sales, yet here you are spending all of your time + +08:17 +talking about how much money they cost you, what gives? + +08:21 +And that's a good question. So here's the thing, right? + +08:24 +There are a lot of Etsy content creators out there + +08:26 +that will point out, rightfully that Etsy has said that + +08:31 +the search results + +08:32 +are not influenced + +08:34 +by Etsy ads, which therefore I believe is true, that + +08:39 +Etsy does not inflate + +08:41 +your organic free traffic + +08:43 +if you run ads. + +08:45 +So unfortunately, this does mean we can't brute force our + +08:48 +way to higher search engine rankings + +08:50 +by buying clicks from Etsy ads. However, + +08:53 +consider this. On Etsy, in my experience, anywhere from 5 + +08:57 +percent to 30 percent of customers will leave you a + +09:00 +store review. And also in my experience, the more store + +09:04 +reviews you have, the higher your store conversion rates. And + +09:09 +do you know what 1 of the biggest factors is + +09:12 +when Etsy considers who to rank highly inside of its + +09:16 +search results? + +09:17 +It's conversion rates. + +09:19 +If Etsy sees a high number of customers clicking on + +09:22 +an item and then actually purchasing it, then it is + +09:26 +going to want to show that item to more people. + +09:29 +Etsy is financially + +09:31 +incentivized to promote listings with higher conversion rates + +09:35 +because it increases the number of sales their websites makes, + +09:38 +which makes them more money from seller transaction fees. And + +09:41 +so this is why I absolutely love Etsy ads, especially + +09:45 +for new stores, because it helps you get eyeballs on + +09:48 +your listing, which can help you get more sales. The + +09:51 +more sales you get, the more reviews that you get. + +09:55 +And once you've got a small collection of reviews, then + +09:57 +it's going to be much easier to get organic free + +10:00 +traffic because people will trust your store more and will + +10:04 +convert at higher rates. And plus, + +10:07 +here's the thing. While Etsy have indeed said that their + +10:10 +search results are not influenced + +10:13 +by their paid ads, + +10:15 +I have never personally seen Etsy say that their + +10:19 +discovery pages + +10:21 +are not influenced + +10:22 +by the data that they collect from Etsy ads. Nope. + +10:26 +Because as I've said in previous videos, my new stores + +10:29 +don't really get search engine traffic anyway, and that isn't + +10:32 +the traffic that I care about either. It's traffic from + +10:35 +discovery pages like the homepage. + +10:37 +That is where my sales come from. And if you've + +10:40 +gone ahead and watched my previous videos on this on + +10:42 +how to get more traffic from these discovery pages, which, + +10:46 +by the way, I strongly recommend that you go do + +10:48 +if you haven't already, then you'll know that a big + +10:51 +way to get this free traffic is to provide Etsy + +10:53 +with data on who your ideal customer is. So for + +10:57 +example, if you're selling this mug, then you want to + +11:00 +help give Etsy data that your target customer + +11:03 +is Dachshund + +11:05 +dog owners. + +11:06 +That way, they can pick some customers to test your + +11:09 +product on by showing it on their homepage. And if + +11:12 +any of these customers that Etsy shows it to clicks + +11:15 +on your product or even better buys it, then the + +11:18 +Etsy algorithm can look through its customer database and try + +11:21 +and identify customers similar to those and show it to + +11:23 +them. This is how clicks and sales can grow and + +11:27 +snowball on the platform. You could think of it like + +11:29 +a chain of dominoes, + +11:30 +but that 1 domino of course has to fall first + +11:33 +in the chain so that the rest can fall after + +11:36 +it. And so I've found that by turning on paid + +11:39 +ads, that the ad seems to be able to be + +11:42 +a domino for a product. If I can get an + +11:45 +ad to make a sale, then Etsy will still be + +11:47 +able to use the data from that customer profile to + +11:50 +find other similar customers in their database + +11:53 +and show it to them for free. And so do + +11:56 +you have to use Etsy ads to be successful on + +11:59 +the platform? Absolutely not. But if you can use them, + +12:03 +do they help speed up the process of getting free + +12:06 +traffic and free sales + +12:08 +within the platform? + +12:09 +Well, in my experience, + +12:11 +yes, they absolutely can. And so now that we know + +12:15 +what ads are, how to turn them on, and why + +12:18 +they can be so powerful, in the next video, I'm + +12:21 +gonna share with you my low budget Etsy ad strategy. + +12:24 +So go ahead, watch my next video, and I will + +12:27 +see you over there. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org b/_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org index f1bb560..a3579e2 100644 --- a/_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org +++ b/_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org @@ -1 +1,6 @@ #+title: S05 L07 How To Find Low Competition Keywords + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages for seo traffic.org b/_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages for seo traffic.org index 52dc472..fd6e8a2 100644 --- a/_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages for seo traffic.org +++ b/_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages for seo traffic.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this video, we’re going to be optimizing our Product Pages for SEO & to make them Google-friendly by making some tweaks & modifications to the website copy and the code (but don’t worry – Shopify makes that very simple, as you will see). @@ -154,3 +154,8 @@ When that’s done, the last thing that we’re going to edit is the URL and han file:../../_share/media/img/step_05/lesson_08/ex06c-url_and_handle.jpeg Once done, don’t forget to click Save. Then, that’s it! You’ve now optimized your product page for SEO. Now, go ahead and optimize each of your product listings! + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org b/_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org index e28a268..c0b9f7d 100644 --- a/_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org +++ b/_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Hey everyone and welcome back! In this video, I’m going to share with you my exact low-budget Etsy ad strategy. Now, it probably goes without saying but I highly, HIGHLY recommend that you go back and watch my first video on Etsy ads. In that video, I explain what Etsy ads are, how they work, their limitations, and also how you actually turn them on. So, if you haven’t watched that video, I’d strongly recommend you do so. Here’s the link to that video: @@ -165,3 +165,1250 @@ And Etsy won’t even currently let a new store run ads for 2 weeks. So all of t So no: Etsy ads are NOT required to be successful at all. They are just nice to have.  Thanks for watching, and I’ll see you in the next video. + + +* Review + +** Core Idea +This lesson explains a low-budget Etsy ads testing strategy. + +The basic strategy is: + +- test products with Etsy ads +- spend about $10 per product +- check whether the product reaches the needed ROI +- keep ads on for winners +- turn ads off for losers +- move through products in batches + +** Key Result Mentioned +The example given: + +- $25/day ad budget +- $142 in sales in one day +- ads broke even after production and shipping +- ads also produced profit +- product margins were around 30% to 40% +- ad-driven profit margin was around 15% to 20% + +** Why Etsy Ads Are Useful +Etsy ads are not the main traffic source. + +The main traffic source is still organic/free Etsy traffic. + +But ads can be a useful small traffic source because they can help generate: + +- early clicks +- sales +- reviews +- customer data +- better conversion history + +** Etsy’s 30-Day Recommendation +Etsy recommends running ads for about 30 days. + +Reason: +Etsy needs time to test your ad against different search phrases and learn which ones get clicks. + +This is useful, but slow. + +** The $10 Product Test +Instead of waiting the full 30 days, this strategy tests each product until it has spent about: + +- $10 in ad spend + +At that point, check whether the ad is producing enough sales to justify keeping it on. + +** Why $10 +The claim in the lesson is that after about $10 of spend, the product often gives enough early data to judge whether it is likely to work with ads. + +This may not be as accurate as a full 30-day test, but it is: + +- faster +- cheaper +- good enough for low-budget testing + +** What To Check After $10 Spend +Once a product reaches $10 in ad spend, check: + +- sales produced +- ROI / return on ad spend +- whether it breaks even +- whether it meets your required return + +If it works: +- keep the ad on + +If it does not work: +- turn the ad off + +** ROI Depends On Profit Margin +There is no single correct ROI number. + +The required ROI depends on the profit margin of the product. + +** Example: 50% Profit Margin +If a product has a 50% profit margin, an ROI of 2 may be acceptable. + +Meaning: +- spend $1 +- make $2 in sales + +** Example: 20% Profit Margin +If a product has a 20% profit margin, you may need an ROI around 5. + +Meaning: +- spend $1 +- make $5 in sales + +** Example: 5% Profit Margin +If a product has only a 5% profit margin, ads may not be worth running. + +To break even, you may need an ROI around 20. + +Meaning: +- spend $1 +- make $20 in sales + +That is difficult to achieve. + +** Low-Margin Products +Products with very low profit margins are usually poor candidates for ads. + +Low-margin products may be better left to: + +- organic traffic +- upsells +- bundles +- higher-priced positioning + +** Optional Loss Strategy +Sometimes it may make sense to run ads at a small loss. + +Reason: +Even if ads lose a little money upfront, they may help produce: + +- sales +- reviews +- conversion data +- long-term organic traffic + +But this is only appropriate if the seller can afford it. + +** Financial Comfort Rule +Do not run ads in a way that creates financial stress. + +Business is a marathon, not a sprint. + +Only invest what keeps the business sustainable. + +** Break Even vs Small Loss +Both are valid choices: + +- break-even ads = safer +- small-loss ads = potentially faster growth + +Choose based on your financial situation. + +** Manual Process +This strategy is currently manual. + +You cannot automatically tell Etsy: + +- stop this product after $10 spend +- keep this product if ROI is high +- turn off this product if ROI is low + +So you need to check manually. + +** Daily Ad Check +Each day: + +- open Etsy ads +- check product-level ad spend +- find products that reached $10 spend +- check their ROI +- keep winners on +- turn losers off + +This should only take a short time. + +** Budget Management +The daily ad budget needs to last long enough through the day. + +If the budget runs out too early, Etsy cannot show ads during later high-converting times. + +In the example, the best time was: + +- afternoon +- early evening + +So the budget needed to last long enough to reach those hours. + +** Two Ways To Manage Budget +If ads run out of budget too early: + +1. increase the daily ad budget +2. advertise fewer listings at once + +** Low Budget Option +You can start very small. + +Examples: + +- $1/day +- $5/day + +If the budget is small, test fewer products at once. + +** Product Testing Capacity +Approximate testing capacity from the lesson: + +- $20 to $40/day can test around 100 products +- $5/day can test around 15 to 25 products + +This is only an estimate. + +** How To Choose Which Products To Test First +If you already have products listed, choose products in this order: + +1. products that already made organic sales +2. products you personally think are strongest +3. products that seem clever, clickable, or niche-specific + +** Start With Organic Winners +If a product already sells from free organic traffic, test that product first. + +Reason: +Organic sales are evidence that customers already want it. + +** Use Personal Judgment +If you do not have enough organic winners, choose the products that seem strongest. + +Look for products that are: + +- clever +- niche-specific +- visually clickable +- different from competitors +- likely to appeal to a clear buyer + +** Batch Testing +Test products in batches. + +Example: +- choose 20 products +- run ads +- wait until each reaches about $10 spend +- keep winners +- stop losers +- move to the next batch + +** Increase Budget When Winners Appear +When a product wins, it stays in the ad budget. + +So if you test a new batch, you may need to increase the daily budget. + +Example: +- $5/day tests 20 products +- 2 products become winners +- next batch also has 20 products +- raise budget to $6 or $7/day to keep winners running while testing the next batch + +** Why Budget Increases Become Easier +Once winning products are making sales, increasing the ad budget becomes less painful. + +Reason: +The winning products are helping pay for the ads. + +** How To Know How Many Listings Your Budget Can Support +There is no exact formula. + +Check throughout the day: + +- has the budget run out? +- did it run out too early? +- are ads still running during strong buying times? + +If the budget runs out too early: + +- increase the budget +- or reduce the number of advertised listings + +** Etsy Ads Are Optional +You do not need Etsy ads to succeed. + +The lesson emphasizes that new Etsy stores can still make sales with free traffic. + +In the example, the store made sales within the first 2 weeks before ads were even allowed. + +** Etsy New Store Ad Delay +The lesson says Etsy currently does not allow brand new stores to turn on ads for the first 2 weeks. + +So early sales can still happen without ads. + +** When To Avoid Ads +Avoid or delay ads if: + +- money is tight +- ads feel stressful +- listings are not optimized +- photos are weak +- products are generic +- profit margins are too low +- you cannot afford testing + +** Best Candidates For Ads +Good ad candidates usually have: + +- healthy profit margins +- clear niche targeting +- strong thumbnail photos +- proven organic sales +- clever product concept +- strong customer appeal +- good listing keywords + +** Main Strategy +The low-budget Etsy ad workflow: + +1. choose a small batch of listings +2. turn ads on +3. monitor spend daily +4. let each product reach about $10 spend +5. check ROI against the product’s profit margin +6. keep profitable or acceptable products running +7. turn off weak products +8. increase budget slowly as winners appear +9. test the next batch + +** Key Insight +The goal is not to advertise everything forever. + +The goal is to identify which products can profitably use ads, then keep only those ads running. + +** Bottom Line +Start small. + +Test products with about $10 in ad spend each. + +Keep winners, stop losers, and gradually increase the budget only when winning products help pay for it. + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. In this video, I'm gonna + +00:03 +share with you my exact + +00:05 +low budget Etsy ad strategy. And of course, it probably + +00:08 +goes without saying, but I highly, highly recommend that you + +00:12 +go back and watch my first video on Etsy ads + +00:15 +if you haven't seen it already. In that video, I + +00:18 +explain what Etsy ads are, how they work, their limitations, + +00:22 +and I also explain how you literally turn them on. + +00:26 +So if you haven't watched that video, I strongly recommend + +00:29 +that you go do so. But for now, back to + +00:32 +this video and back to my strategy. And it's a + +00:35 +strategy that a lot of people have emailed me to + +00:38 +ask about after I revealed on the YouTube channel that + +00:41 +I turned 25 dollars a day into 142 + +00:45 +dollars in sales in a new Etsy store with ads. + +00:49 +And yes, before anybody asks, by the way, not only + +00:52 +did the ads break even after you add in the + +00:54 +shipping and production costs, but I actually made a profit + +00:58 +on that 142 + +00:59 +dollars as well. Yep. Because the profit margin on those + +01:02 +products was anywhere from 30 percent to 40 percent, depending + +01:06 +on the item. And so I had to go back + +01:08 +and count up the exact items that I sold that + +01:11 +day, but the profit margin + +01:13 +on those items that I sold with ads was around + +01:16 +15 to 20 percent. Plus, as I explained in my + +01:19 +last video on Etsy ads, when I run ads, not + +01:22 +only do I make money from the sales that I + +01:25 +make from the ads, but I also make money from + +01:28 +the increased sales that I get from Etsy's free organic + +01:32 +traffic. And that free traffic is actually the majority + +01:36 +of my sales and traffic, but I'm still very happy + +01:40 +to have the paid ads because as I have explained, + +01:43 +they are a small yet important + +01:45 +chunk of traffic. But while Etsy ads are important for + +01:48 +me, I am not about to pretend here that they + +01:51 +don't have limitations. + +01:52 +And 1 of the limitations + +01:54 +that I discussed in that last video is that when + +01:57 +you turn on an ad on Etsy, it will ask + +01:59 +you to try and run it for at least 30 + +02:03 +days if you can. Yep. And the reason why it + +02:06 +asks this is so that it can test your ads + +02:08 +with a bunch of different search engine phrases to see + +02:11 +which ones get the most clicks from customers so that + +02:14 +it can narrow down your ad to the phrases that + +02:17 +actually work. But as I said, this is kind of + +02:20 +a slow process. So you know what? In my experience, + +02:24 +I have had pretty good results at figuring out whether + +02:27 +a product converts well + +02:29 +with ads by spending + +02:31 +10 dollars + +02:33 +per product on ads. + +02:35 +Now you might be thinking, okay, Sarah, well, is it + +02:38 +better then for me to spend 10 dollars per product + +02:41 +on ads like you recommend, + +02:42 +or instead + +02:44 +be more patient and wait the full 30 days, which + +02:47 +Etsy recommends. + +02:49 +And look, I'm gonna be honest with you. I'm sure + +02:52 +that the data I could collect on which products do + +02:54 +well with ads would be even more accurate and even + +02:57 +more optimal + +02:58 +if I did actually run my ads for the full + +03:00 +recommended 30 days. But I have found that, generally speaking, + +03:04 +once a product has spent about 10 dollars on ads, + +03:07 +that usually the data that shows whether that product converts + +03:10 +well or not with them is going to be similar + +03:14 +to if I had just let that ad run for + +03:17 +the full 30 days. So I am personally happy to + +03:20 +end my ad at that 10 dollar spend mark because + +03:24 +not only is it usually quicker, + +03:27 +but it's usually cheaper. So here's what I will personally + +03:30 +do. I'll come and I will turn on an ad + +03:32 +for a product, and then I'll let Etsy run an + +03:35 +ad for it, keeping an eye each day on the + +03:38 +money that it spent on clicks for it. Once it + +03:40 +reaches a 10 dollars ad spend for the product, I'll + +03:43 +then see if the ad is at least breaking even + +03:45 +for sales. So for me, that is usually a 3 + +03:48 +times return or higher. This ad, for example, had a + +03:51 +4.57 + +03:52 +return, which means then that for every 1 dollar I + +03:55 +spent, I made 4 dollars and 57 cents back in + +03:59 +product sales. So this, of course, also begs the question, + +04:02 +which is this. Okay, Sarah, if I run my ad + +04:05 +for 10 dollars, + +04:06 +what am I looking for as a good ROI + +04:10 +number to aim for? And well, unfortunately, + +04:12 +I can't give you 1. It would be nice to + +04:15 +be able to just give you 1 right now because + +04:17 +that would be way more convenient. + +04:19 +Instead, the real answer is a lot more messy. + +04:22 +The answer is that it depends. + +04:25 +It depends + +04:27 +on the profit margins of the product that you were + +04:30 +advertising. + +04:31 +Once you have figured out what your profit margin is + +04:33 +and where your break even point is with a product, + +04:36 +you can then figure out what each individual ROI that + +04:40 +you are looking for. So for example, let's say that + +04:42 +you had a product with a 50 percent profit margin. + +04:46 +In this case here, you might be happy to see + +04:48 +an ROI of 2. In other words, for every 1 + +04:51 +dollar that you spend, you make 2 dollars back in + +04:54 +sales. Whereas if you had a product with a smaller + +04:56 +profit margin of, let's say, 20 percent profit margins, then + +05:00 +you would likely want a higher ROI number. So you + +05:04 +might, for example, want an ROI + +05:06 +of 5. For every 1 dollar you spend, you make + +05:09 +5 dollars back. This is also why, as you can + +05:12 +probably see, there are some items on Etsy that are + +05:15 +a lot more suited for ads than others. If you + +05:19 +have some products in your store that have a low + +05:21 +profit margin of just 5 percent to 10 percent, + +05:25 +it might not even be worthwhile + +05:27 +to run ads for them at all. Because to be + +05:30 +successful + +05:31 +with a product with 5 percent profit margins, you would + +05:34 +need to have an ROI + +05:36 +of 20. In other words, you would need to be + +05:39 +spending 1 dollar to make 20 dollars + +05:43 +back in sales. That is a really high ROI, and + +05:46 +that would be very difficult to achieve, which is why + +05:50 +it's usually + +05:51 +not worth running ads for products like that. In saying + +05:55 +that though, there is actually a strong argument that depending + +05:58 +upon how much money that you have to spend, that + +06:02 +your best ROI number + +06:05 +might not even be at breakpoint. + +06:08 +You might want to make a small loss. And that + +06:11 +is because remember, as we discussed in the previous Etsy + +06:14 +ad video, the more sales that you make on Etsy, + +06:16 +the more reviews that your store gets. And the more + +06:19 +reviews that your store gets, the higher your conversion rates + +06:22 +because customers are more likely to buy from a store + +06:25 +with more reviews + +06:27 +due to the social proof that this gives you. And + +06:29 +of course, the higher your conversion rates on Etsy, + +06:32 +the more willing that Etsy is to give you free + +06:36 +traffic, + +06:37 +which makes you money. So if you can afford to + +06:40 +aim for an ROI that is technically making a small + +06:42 +loss, then this might help you make more money in + +06:45 +the long term because it will increase your sales, which + +06:47 +will help increase your conversion rates, which will help increase + +06:50 +the free traffic that Etsy sends you into the long + +06:53 +term. But again, this entirely depends upon your personal situation + +06:57 +because remember, as I say, business isn't a sprint. It + +07:01 +is a marathon. Being sustainable in your approach to running + +07:04 +a business will help you to not burn out and + +07:07 +to stay running the entire race. And so in theory, + +07:11 +even though it's true that if you were to run + +07:13 +your ads of small loss, that this might actually make + +07:15 +you more money in the long run, I don't think + +07:18 +that that's a good idea for somebody + +07:25 +uncomfortable financial situation. + +07:27 +Instead, I would recommend that people invest as much or + +07:31 +as little money into a new business that helps keep + +07:34 +them in a financially comfortable + +07:37 +position + +07:38 +because that is what is sustainable. Either way, whether you + +07:41 +choose to run your ads at a small loss or + +07:43 +whether you choose to run them at a break even + +07:45 +point, either choice is fine. It's completely up to you. + +07:49 +But yes, back to my ad strategy. So if a + +07:52 +product reaches 10 dollars an ad spent and it meets + +07:56 +my ROI like this product did here, I keep the + +07:59 +ad on. But if it doesn't, then I'll just turn + +08:02 +the ad off. And look. Here's the thing. Right? The + +08:05 +annoying thing is that currently, as of me filming this + +08:08 +video, + +08:08 +there is no way to automate this process. Nope. Unfortunately, + +08:12 +I can't just ask Etsy to turn off an ad + +08:15 +for a product after it's reached 10 dollars. I wish + +08:19 +I could, but I can't. So currently, this is a + +08:22 +manual process. + +08:24 +Luckily, though, it is very quick to do. Yes. So + +08:28 +I just open up the ads each day and check + +08:30 +to see if the ads for the new products that + +08:32 +I'm testing have reached 10 dollars in ad spend or + +08:35 +not. And if they have, I decide if I will + +08:37 +keep them on or if I will turn them off, + +08:39 +and it honestly just takes a few seconds to check. + +08:42 +The most important thing to keep in mind, though, when + +08:45 +you're checking your ads for the day is to make + +08:47 +sure that you are managing your ad budget well. And + +08:51 +to explain what I mean, see here how as each + +08:53 +hour progresses, + +08:55 +more of my ad budget gets spent. + +08:57 +I chose 25 dollars for my ad budget for the + +09:00 +store because I knew it would last me throughout almost + +09:02 +all of the day based on the number of products + +09:05 +that I was advertising, + +09:06 +which was around 100. Well, here's the thing. If I + +09:09 +had opted for a smaller ad budget for those products + +09:13 +of, say, dollars 5, + +09:15 +I would have run out of ad budget in the + +09:17 +morning, which would not have been very good, would it? + +09:20 +Because as you can see here, my best time is + +09:22 +actually in the afternoon and early evening. + +09:25 +So you want to manage your ad budget so that + +09:28 +you won't just run out of money before then. And + +09:31 +so there are 2 ways that you can do that. + +09:33 +1 of them is that if you see that your + +09:34 +ads are running out of money earlier in the day, + +09:37 +then you can just increase your ad budget. Or 2, + +09:40 +you can start out by setting your budget to be + +09:42 +low, say, dollars 5 a day or even 1 dollar + +09:45 +a day because you can advertise for just 1 dollar + +09:48 +a day on Etsy, + +09:49 +but only test a few items at once. Because in + +09:52 +general, I find that spending around 20 dollars to 40 + +09:55 +dollars will let me test around 100 products a day. + +09:58 +And so with that in mind then, if you were + +10:00 +to lower your ad budget to say 5 dollars a + +10:03 +day, then you could just lower the number of listings + +10:06 +that you're choosing to advertise to. So on average, that'd + +10:09 +be around 15 to 25 listings. But of course, this + +10:13 +often leads to a very common question, which is this. + +10:17 +Sarah, out of all of my listings, + +10:19 +which ones should I turn ads on for + +10:22 +first? Because you might be watching this and you've already + +10:25 +got 50 products or 100 products or 200 products added + +10:29 +into your store. So then, out of all of these + +10:31 +products then, how do you pick just 15 or 25 + +10:35 +products to test? So I would do 2 things. Firstly, + +10:38 +I'd look over all of my items and see which + +10:40 +ones have already had sales organically with customers. If organic + +10:44 +free traffic customers are purchasing a product of yours, then + +10:48 +testing that winner first is a very good idea. But + +10:51 +then secondly, + +10:52 +if you don't have enough products that way, I recommend + +10:55 +just using your own personal judgment. Which products do you + +10:58 +think are best? Which do you think are the most + +11:01 +clever that you've created? + +11:02 +Give those a go first and then go through your + +11:05 +products batch by batch. Now, of course, there is something + +11:08 +else that you need to keep in mind, and that + +11:10 +is that if your 10 dollars ad tests successfully + +11:14 +result in items that are selling well, like this ad + +11:17 +did here, then you'll need to add these items into + +11:21 +your ad budget. So let me just explain what I + +11:24 +mean. For example, let's say that we spent 5 dollars + +11:28 +to test 20 products. + +11:30 +And well, out of that, you've had 2 successful products + +11:33 +in that batch that made sales. That's pretty great, isn't + +11:36 +it? Well then, when it comes time to test another + +11:40 +batch of 20 products, + +11:42 +you will want to increase your ad budget so that + +11:44 +you can also allow for keeping the ads on for + +11:48 +those 2 winning products. So now, for example, you might + +11:51 +be testing a new batch of products at 5 dollars + +11:54 +a day for 20 items. Well, you can also increase + +11:58 +your ad budget up to, say, dollars 6 or 7 + +12:01 +dollars while also keeping the ads on for those winning + +12:05 +products that you found. And of course, something to keep + +12:08 +in mind too when you increase your ad budget is + +12:10 +that this should be less of a financial burden for + +12:13 +you to now increase your ad budget from where it + +12:16 +was previously + +12:17 +because of the fact that you're making sales, which will + +12:20 +help pay for your ads. And another question that I + +12:23 +get asked often is this, okay, Sarah, on average, dollars + +12:27 +5 a day can allow me to test somewhere around + +12:30 +15 to 25 products. Well, then how do I know + +12:34 +where I fall on that spectrum? How do I know + +12:37 +if my store is the sort of store that can + +12:39 +test 25 products for 5 dollars or 20 products for + +12:42 +5 dollars or 15 products for 5 dollars or maybe + +12:45 +I can only test 10 products for 5 dollars because + +12:48 +my store falls outside side of the average? And that's + +12:51 +a good question. Right? And unfortunately, again, there is no + +12:55 +easy answer for this. Figuring out where you sit on + +12:57 +that spectrum is also going to be initially a manual + +13:01 +process, but it's honestly pretty quick. Just open up your + +13:04 +computer or phone occasionally throughout the day and check-in on + +13:07 +your ad spend. If you see that you've run out + +13:09 +of money, then you know that you either need to + +13:11 +increase your ad budget or you need to turn some + +13:14 +ads off for tomorrow. And I do want to, again, + +13:17 +note that if you're listening to this and you're feeling + +13:19 +stressed because of the money involved in running Etsy ads, + +13:22 +that you do not have to run any advertising at + +13:25 +all to be successful. Obviously, I'm very happy that I + +13:29 +am in a financial position where I can run ads + +13:31 +because it helps to make me money, but you don't + +13:35 +have to run them at all. You can have a + +13:37 +successful Etsy store entirely + +13:39 +based off of free traffic. Because remember, I and others + +13:42 +are still getting sales to our new Etsy stores without + +13:45 +running a single ad. If you watched my previous videos + +13:48 +in this course, you'll know that in my latest Etsy + +13:51 +store, I started making sales within my first 2 weeks + +13:54 +of that store being open. And during that time, I + +13:57 +didn't even run a single ad because currently right now, + +14:01 +Etsy will not allow you to turn on any ads + +14:04 +for 2 weeks when you open up a new store. + +14:07 +So I was getting sales and traffic for free before + +14:10 +I had even turned on an ad. So no. If + +14:14 +you're feeling stressed by that, don't worry. Are Etsy ads + +14:17 +nice to have? I would say yes. But are they + +14:20 +needed? Absolutely + +14:22 +not. So then thanks for watching, and I will see + +14:24 +you in the next video. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org b/_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org index 47bd60b..150cc24 100644 --- a/_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org +++ b/_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org @@ -9,4 +9,2260 @@ * Notes -* Description +* Tutorial Notes + +* Review + +** Core Idea +This lesson explains how to optimize Shopify product pages for: + +- SEO = search engine optimization +- GEO = generative engine optimization + +The goal is to get traffic from: + +- search engines +- AI recommendations +- AI citations +- tools like ChatGPT + +** Tools Used +- Perplexity +- ChatGPT +- Claude +- Shopify admin + +** Workflow Overview +1. Use Perplexity to create a keyword research report. +2. Use ChatGPT to create optimized Shopify content. +3. Use Claude to make the customer-facing description sound natural. +4. Paste the final content into Shopify. +5. Update metadata, URL handle, and image alt text. + +** Why Use Perplexity +Perplexity is used because it is an AI-powered search engine. + +It searches the internet first, then uses AI to summarize the information. + +This makes it useful for: + +- competitor research +- keyword research +- product listing research +- finding what similar products are using + +** Perplexity Deep Research +Use Deep Research when possible. + +Deep Research checks far more sources than a normal search. + +In the example, Perplexity searched about 130 sources. + +** Perplexity Prompt Structure +Give Perplexity: + +- product image +- product phrase +- target customer +- what kind of report you want + +Example: + +#+begin_example +I am selling this t shirt with the phrase "Death by Decaf" on it. + +I'd like to know what other people selling products that fit a similar target customer base are using for keywords in their product listings online. + +Can you prepare a keyword report for me, please? +#+end_example + +** Important Warning About Competitor Keywords +Do not blindly copy competitor keywords. + +Perplexity shows what other sellers are doing, but that does not mean they are doing it well. + +Use the report as research input, not final truth. + +** Why ChatGPT Is Used +ChatGPT is used to sort through the keyword report and create optimized content. + +It is good for: + +- choosing keywords +- balancing SEO and GEO +- writing descriptions +- writing meta titles +- writing meta descriptions +- suggesting Shopify admin tweaks + +** Use Thinking Mode +Turn on thinking mode in ChatGPT. + +Reason: +Thinking mode uses more reasoning and produces a better answer than instant mode. + +** ChatGPT Prompt Structure +Give ChatGPT: + +- product page link +- keyword research report +- SEO/GEO goal +- Shopify limitation + +Example: + +#+begin_example +Here is a link to my product page: + +[product page link] + +I need to optimize it for SEO and GEO algorithms. + +I want search engine traffic, AI citations, and traffic from AI tools like ChatGPT. + +Please: + +1. Decide which keywords and phrases to optimize around for SEO/GEO based on the product itself. +2. Create an optimized description for me. +3. Create an optimized meta title for me. +4. Create an optimized meta description for me. +5. Let me know if there are any tweaks I can make within my Shopify admin area. + +I have done a keyword research report from competitors targeting similar customers. You do not have to use any keywords or recommendations from the report, but I have included it in case it is helpful. +#+end_example + +** SEO vs GEO Difference +SEO is more focused on: + +- search keywords +- search phrases +- exact-match relevance +- search engine previews + +GEO is more focused on: + +- natural language +- product context +- buyer intent +- AI-readable answers +- quotable explanations +- recommendation-friendly phrasing + +** Why Claude Is Used +ChatGPT is strong for optimization, but the writing can sound robotic. + +Claude is used to make customer-facing text sound: + +- more natural +- less robotic +- less AI-written +- more human-readable + +** Claude Prompt Structure +Give Claude: + +- product page link +- ChatGPT description +- instruction to preserve SEO/GEO optimization + +Example: + +#+begin_example +I have this product page here: + +[product page link] + +I have written a description that is optimized for search engines, SEO, and AI recommendations, GEO. + +I want to keep as much of this optimization as possible, but make the description sound more natural, less robotic, and less like an AI wrote it. + +Can you please help me? + +Here is the description: +#+end_example + +** Remove Em Dashes +After Claude rewrites the description, ask it to remove em dashes. + +Example: + +#+begin_example +Can you remove the em dashes but keep the rest? +#+end_example + +Reason: +Em dashes are useful grammar, but many people now associate them with AI writing. + +** FAQ Section For GEO +ChatGPT may create an FAQ section. + +This is useful for GEO because AI tools look for clear, quotable answers. + +A FAQ helps answer questions like: + +- Who is this product for? +- Is this a good gift for a barista? +- What kind of humor does this shirt use? +- What niche does this product fit? + +** Why FAQ Helps AI Citations +AI tools often answer user questions directly. + +If your product page contains a clear question-and-answer section, it gives AI something easy to cite or summarize. + +** Shopify Product Page Edits +In Shopify, update: + +- product description +- search engine listing title +- meta description +- URL handle +- image alt text + +** Product Description +Use the Claude-humanized version for the product description. + +This is the part customers will actually read, so it should sound natural. + +** Meta Title +Use the ChatGPT-created meta title. + +The meta title appears in search engine previews. + +Modern meta titles do not need to use every available character. + +Shorter, clearer titles may get better click-through rates. + +** Meta Description +Use the ChatGPT-created meta description. + +The meta description should balance: + +- keywords +- clarity +- clickability +- product relevance + +Do not keyword stuff. + +** URL Handle +ChatGPT may recommend changing the URL handle. + +Example: + +#+begin_example +death-by-decaf-shirt +#+end_example + +A clear URL handle helps both users and search engines understand the product. + +** Image Alt Text +Optimize image alt text for each product image. + +Alt text helps: + +- accessibility +- SEO +- image understanding +- users who cannot see the image + +Shopify’s own AI alt text tool can be useful for this. + +** Final Shopify Check +After saving, preview the product page. + +Check for: + +- formatting errors +- weird spacing +- broken headings +- awkward text +- missing product info +- bad FAQ formatting + +** Key Insight +Do not optimize only for old-style search engines. + +Modern product pages should be written for: + +- search engines +- AI tools +- human customers + +** Bottom Line +Use Perplexity for research, ChatGPT for optimization, Claude for natural writing, then update the Shopify product page with optimized descriptions, metadata, URL handle, and alt text. + + +* Transcript +#+begin_example +00:00 +Hey, everyone. In this video, we are going to optimize + +00:04 +our product pages within Shopify + +00:06 +for SEO as in search engine optimization + +00:09 +and GEO as in generative engine optimization. + +00:13 +So we're gonna be optimizing it for search engines, and + +00:15 +we're also gonna be optimizing it for AI recommendations and + +00:18 +also for AI, + +00:20 +citations. + +00:21 +I apologize in advance. + +00:23 +I have a bit of a cold today, + +00:25 +so you might be able to hear it in my + +00:27 +voice. I do apologize, but I really wanted to get + +00:30 +this video out because it's something I get asked a + +00:32 +lot. + +00:34 +So + +00:35 +to do this, we're actually going to be using free + +00:38 +tools. + +00:39 +So we're gonna be using Perplexity, + +00:41 +and we're gonna use Perplexity + +00:43 +to create a keyword research report for us. + +00:46 +We're gonna be using ChatGPT + +00:48 +to help us create the optimized content. + +00:51 +And then for any sort of public facing content + +00:53 +that customers will read, + +00:55 +I like to use Claude + +00:58 +because in my experience, + +01:00 +Claude + +01:01 +currently writes the most natural. + +01:04 +ChatGPT is great at creating optimized content, + +01:07 +but Claude is, + +01:10 +really good in my experience + +01:11 +at creating natural sounding writing, + +01:14 +which is what we want. We want the user to + +01:15 +have a really good experience, + +01:17 +but we also want it to be optimized. + +01:19 +So that's what ChatGPT + +01:20 +is for. + +01:22 +And so what we'll do is we will gather all + +01:25 +this data, and then we will come in to + +01:28 +our Shopify product page in the admin section and modify + +01:32 +it. + +01:33 +So that's what we're gonna do. + +01:35 +Yes. I have + +01:36 +a little hot drink on hand so that + +01:39 +I can sip this while I work with my cold. + +01:43 +And, + +01:44 +just a warning, you might hear my dog start back + +01:47 +in the background. He is hanging out with me too + +01:49 +today. + +01:50 +So then let's get started. + +01:53 +So to begin, we're gonna be using Perplexity. + +01:57 +So just a reminder, Perplexity is an AI powered search + +02:01 +engine. So it's primarily a search engine. So it's really + +02:04 +focused on being really good at + +02:07 +searching the Internet for lots and lots of sources. + +02:10 +Now other AIs such as ChatGPT + +02:13 +can search the Internet, + +02:15 +so some people do prefer to sub out + +02:19 +this phase for a different chatbot. + +02:21 +But Perplexity, + +02:23 +being a search engine first, + +02:25 +uses its data that it gathers from its searches rather + +02:29 +than making it up and hallucinating it. And so that + +02:32 +is why I really like it. + +02:34 +Like, for example, with Chat GPT, which has its own + +02:37 +internal data, perplexity, + +02:39 +is a search engine first rather than, + +02:42 +LLM first. + +02:43 +And it uses, + +02:45 +its LLM + +02:47 +to take the data, synthesize it, and then create a + +02:50 +report from it. So I find, generally speaking, that perplexity + +02:54 +gives me really highly accurate results on whatever I'm searching + +02:58 +for. + +02:59 +So + +03:00 +with the free version of perplexity, + +03:02 +I believe you do still get deep research. Deep research + +03:06 +is when it does a really, + +03:09 +large, deep, deep research. Like, with, + +03:12 +this 1 here with, you know, the search, it'll, like, + +03:16 +search it'll use a fraction of the sources that it + +03:18 +would compared to deep research + +03:20 +for, + +03:21 +a topic. + +03:23 +So with the free version, you get a lot of + +03:25 +searches per day. I'm not even sure if this is + +03:29 +limited with the free version. With the deep research, you + +03:31 +do get a limited number of deep research searches a + +03:34 +day. I'm using the pro version because + +03:37 +I use complexity a lot, but you really don't have + +03:40 +to. You can just use your free searches a day. + +03:43 +So what we're gonna do is we're gonna use this + +03:45 +now to create a keyword research report. + +03:48 +So + +03:49 +what I'm gonna do + +03:51 +is I'm going to upload + +03:53 +a photo of our product, + +03:57 +And now we're gonna give complexity some context and explain + +04:01 +what we want. + +04:02 +I am selling this t shirt + +04:05 +with the phrase, + +04:08 +depth + +04:09 +by + +04:10 +decaf + +04:12 +on it. + +04:14 +I'd + +04:15 +like to know what other + +04:19 +people + +04:20 +selling + +04:21 +products + +04:22 +that fit a similar + +04:25 +target + +04:26 +customer base + +04:28 +are using for keywords + +04:31 +in their + +04:33 +product + +04:34 +listings + +04:35 +online. + +04:36 +Can you prepare + +04:38 +a keyword + +04:40 +report + +04:41 +for me, please? + +04:44 +We've got deep research turned on. It's now we're just + +04:47 +gonna go ahead + +04:49 +and submit and do a search. + +04:50 +You see, you can see here that it says that + +04:52 +it's reading attached file. That just means it's looking over + +04:56 +the attached file. So it's looking over the picture that + +04:58 +I uploaded + +05:00 +of the T shirt for it to help provide context + +05:03 +because + +05:04 +the LLM, + +05:06 +the AI + +05:07 +inside of Perplexity + +05:08 +is able to look over that and analyze it. + +05:14 +You can see here + +05:16 +that it's doing a really deep search, + +05:19 +and it's also looking at things like SEO tags and + +05:22 +keywords that it's spotting within the listings + +05:26 +for similar products, + +05:28 +which is really, really cool. + +05:38 +A little sip of our hot drink here today. + +05:55 +Yeah. That's also now searching for sarcastic T shirts. So + +05:58 +it's able to provide context for it. It's not just + +06:00 +a T shirt about, + +06:03 +laughing about decaf coffee for people that, like, that are, + +06:06 +you know, like, serious + +06:08 +coffee snobs. Because in the coffee snob community, + +06:11 +decaffe made coffee is often looked down upon. + +06:14 +It also has the ability, because of the AI, to + +06:17 +recognize + +06:18 +that it also then sort of falls into that sort + +06:20 +of, like, sarcastic humor. + +06:30 +And so now it's also seeing that perhaps, like, rather + +06:33 +than just focusing on the phrase death by decaf, + +06:37 +it could also potentially look at just general key coffee + +06:41 +related keywords in general. + +06:43 +So here we go. It has created for us a + +06:47 +really big keyword report, which is fantastic. + +07:00 +Now what we're gonna do is we're not going to + +07:03 +just take all of these recommendations + +07:06 +because the thing is is that what we did is + +07:08 +we got it to figure out what other people are + +07:10 +doing + +07:12 +in our similar niche, + +07:14 +targeting our similar customers. + +07:16 +But that doesn't mean that they're correct. + +07:18 +Like, they may not be doing this in the most + +07:21 +optimized way, + +07:22 +especially because very few people use AI to + +07:25 +perform + +07:27 +their, + +07:29 +to perform their on-site optimization. A lot of people honestly, + +07:33 +most people don't do any research at all. They just + +07:36 +wing it. So So it doesn't mean that we can + +07:38 +necessarily + +07:39 +trust + +07:41 +what perplexity has found that others can do, but sometimes + +07:45 +it's very valuable and sometimes you can learn a lot + +07:48 +from what they do. So the key is being able + +07:51 +to sort through it and to be able to figure + +07:54 +out what parts of what people are doing are good + +07:57 +and what parts are they doing that's not so good. + +08:00 +And so what we're gonna do + +08:02 +is we're actually gonna go ahead and + +08:05 +download + +08:06 +this + +08:07 +very, very helpful + +08:09 +document that Perplexity + +08:11 +is preparing for us. + +08:13 +And we're gonna put it into ChatTpT, + +08:16 +and we're gonna get ChatTpT + +08:18 +to come up with our + +08:20 +optimized, + +08:23 +our our optimized listing. + +08:26 +And + +08:27 +this information will be valuable for ChatTpT because it can + +08:30 +read over it, + +08:31 +and it can consider it, and it can also consider, + +08:35 +the its own ideas that it creates, + +08:40 +and it can apply passion recognition to be able to + +08:43 +sort through and pick out the best for us. Because + +08:46 +as you can see, before AI, + +08:49 +it used to be that I would be the 1 + +08:51 +who would be researching all of these factors + +08:54 +myself manually, and it was very, very slow. It was + +08:56 +a slow process. It was + +08:58 +it was interesting, and I enjoyed it. I enjoyed search + +09:01 +engine optimization + +09:02 +before AI, + +09:04 +but it is crazy now what we can do + +09:09 +with it. + +09:34 +It's still going. + +09:43 +So here, oftentimes + +09:45 +when I'm filming YouTube videos, I skip over this. + +09:48 +I just, + +09:50 +you know, cut a lot of the stuff out. But + +09:52 +inside of the course, I want to include it so + +09:54 +that you can see for yourself how long these things + +09:57 +sort of take, + +09:59 +so that, you know, + +10:01 +you can actually see it all happen in real time. + +10:04 +So take a look at that. 130 + +10:07 +sources is what it looked through. + +10:09 +If I had just used the + +10:12 +standard, search, it would not have searched searched searched through + +10:15 +130 + +10:16 +sources. + +10:18 +That is a lot. There's a lot of sources that + +10:20 +it has quickly analyzed, so that is super, super valuable + +10:23 +for us. But, again, + +10:25 +this is what it's noticed other people doing. We now + +10:28 +need to go ahead and we need to be able + +10:29 +to sort through it and find the best. So you + +10:32 +can come ahead + +10:33 +and click download. + +10:34 +Once you've done that, we're gonna head on over to + +10:36 +chat GPT. + +10:38 +Alright. Now we are over here on chat GPT. + +10:41 +So what you wanna do is you want to turn + +10:44 +the thinking mode on. So sometimes you'll find it up + +10:48 +here. Sometimes you might find it instead in here. + +10:52 +Wherever it + +10:53 +is, turn it on. You ideally want the thinking mode + +10:56 +on because the thinking mode is when + +10:59 +uses extended reasoning + +11:02 +to come up with the best answer. + +11:04 +So for example, 1 of the things it does is + +11:06 +that it creates multiple answers and then considers, + +11:10 +you know, like, which answer is the best rather than + +11:13 +the fast version, the instant version, which just spits out + +11:17 +the first answer that it creates. + +11:19 +We don't want that. We want the very best answer. + +11:22 +So now that you've turned that on, + +11:25 +come and upload + +11:27 +the complexity keyword research if you chose to do that + +11:30 +in advance. + +11:31 +Then we're gonna come and prompt it. So I'm gonna + +11:34 +go, here is a link to my + +11:37 +product page. + +11:40 +So that is the link to it in my store. + +11:45 +I need to optimize it for SEO + +11:50 +and for + +11:51 +geo + +11:52 +algorithms. + +11:55 +I + +11:57 +want search + +11:59 +engine + +12:00 +traffic, + +12:03 +AI citations, + +12:06 +and to get traffic + +12:09 +from AI + +12:10 +tools like JetGPT. + +12:14 +So + +12:15 +I need to balance + +12:18 +both, And that's, of course, important because + +12:21 +as we've already established, SEO and GEO, it has some + +12:24 +similarities, + +12:25 +but it also works a bit differently. SEO is very + +12:28 +focused on the keywords that people search for because that's + +12:30 +how people interact with search engines, + +12:32 +Whereas GEO is looking for + +12:35 +natural language phrases because that's how people interact with it. + +12:39 +And so that's really the big difference. + +12:41 +Well, 1 of the big differences + +12:43 +is that, + +12:44 +the the way people interact with both search engines and + +12:47 +the way that people interact with AI is different. So + +12:50 +we need to try to optimize it to be able + +12:52 +to match what both of them are looking for. + +12:56 +Can you please, + +12:58 +1, + +13:00 +decide which keywords + +13:03 +and phrases + +13:04 +to optimize + +13:06 +it around + +13:07 +for + +13:08 +SEO, + +13:09 +GAO + +13:11 +based on the product + +13:13 +itself. + +13:16 +Remember, we're letting ChatCPT make this decision. + +13:19 +Create + +13:21 +an optimized + +13:23 +description + +13:24 +for me. + +13:27 +Create + +13:28 +an optimized + +13:30 +meta title for me. + +13:34 +4. + +13:35 +Create + +13:36 +an optimized + +13:38 +meta + +13:39 +description + +13:40 +for + +13:42 +me. + +13:44 +If + +13:46 +any tweaks, + +13:48 +let me + +13:49 +know. + +13:52 +There has to be tweaks + +13:55 +I can make within my + +13:58 +Shopify + +14:04 +area just so that it doesn't recommend any crazy recoup + +14:08 +changes for us because in theory, if you were to + +14:10 +go back into the code of your store, you could + +14:13 +make a lot of very deep changes, oftentimes unnecessary. + +14:18 +But, we can't do that or we don't wanna do + +14:20 +that. We don't wanna mess with the code with it + +14:22 +because that's how things break. So we want it to + +14:24 +stick within that limitation. + +14:27 +I have done + +14:29 +a keyword + +14:30 +research + +14:31 +report + +14:33 +from competitors + +14:35 +creating + +14:36 +products + +14:38 +similar + +14:44 +products sorry. Targeting + +14:47 +similar + +14:48 +customers, + +14:50 +you + +14:51 +don't + +14:52 +have to use any keywords or recommendations + +14:58 +from the report, + +15:00 +but I have included + +15:04 +it in case it is helpful. + +15:07 +And so + +15:08 +with that there, + +15:10 +we can go ahead + +15:12 +and we can submit it. + +15:15 +So you're welcome to, of course, skip head past this + +15:19 +phase. I'm gonna keep it all in so that you + +15:21 +can see it all from start to finish because so + +15:22 +many people do enjoy seeing it from start to finish, + +15:25 +which I also appreciate. + +15:29 +I also really enjoy watching Check GPT's thinking. + +15:32 +So, again, + +15:34 +we've uploaded the document, + +15:39 +and + +15:40 +we have given ChatGPT the leeway because just because our + +15:44 +competitors use certain keywords doesn't mean that they're the best + +15:47 +keywords for us to use. + +15:52 +We want to to choose the keywords that are best, + +15:54 +especially because a lot of our products, + +15:57 +online are probably optimized really well around search engines, but + +16:00 +less optimized around AI + +16:02 +because AI is so new. And very few people even + +16:05 +think to optimize the products for AI, even products which + +16:08 +have been released ever since AI has been out. + +16:11 +Very few people optimize it for AI. + +16:14 +So + +16:15 +that is something that we're doing, which is highly unusual, + +16:19 +but AI traffic has just been so valuable for me. + +16:22 +And it's really, really exciting. + +16:25 +So + +16:26 +we're gonna make use of it where we can. + +16:44 +Still thinking dirt. + +17:21 +Again, I apologize for my co my my cold. + +17:24 +Wow. 2 minutes and 9 seconds. That's a lot for + +17:27 +AI. + +17:38 +So here's the thing. + +17:40 +As I said, I love ChatGPT for creating optimized + +17:44 +content. + +17:45 +This is just really, really good at doing that. + +17:50 +So here we go. It's creating for us an optimized + +17:53 +product description, which is exactly what we want. + +17:58 +But + +18:00 +the issue with that product description, of course, is that + +18:02 +this is what the customer is going to be reading. + +18:05 +So some of these things, + +18:10 +we can + +18:11 +some of these things we can just use as is. + +18:12 +So + +18:14 +a meta title is the, + +18:17 +title that you have, + +18:20 +for your + +18:22 +for, + +18:24 +like, search engine. + +18:25 +So the this this the search engine preview. So when + +18:28 +you're on goo when when you're looking for a website + +18:30 +on Google, it will have + +18:34 +a it'll have, like, a little title. + +18:36 +And when you're looking at at it, + +18:39 +you also see a description. + +18:42 +So we can use the title meta titles, and we + +18:45 +can use the, + +18:49 +the, + +18:50 +description as is. But the actual product description itself, + +18:54 +because of the fact that you actually be teaching kind + +18:56 +of writes in a bit of a robotic way, I + +18:57 +don't like using it as is. So now that it's + +19:00 +finished, the support for us, what we're gonna do is + +19:02 +we're gonna take the description, + +19:04 +and we're gonna pop it + +19:06 +into Claude. + +19:08 +Alright. Now we're over here on Claude, which is, of + +19:11 +course, + +19:12 +ChatGPT's + +19:13 +competitor or 1 of their competitors + +19:15 +by a AI company called Anthropic. + +19:19 +Thought is amazing for writing code, but it's also amazing + +19:22 +at just writing in general. + +19:24 +Now you don't need to use the paid version of + +19:26 +Claude. I use Claude a lot, so I do have + +19:28 +the paid version, but you can use the free version + +19:31 +for this. What I would recommend that you do is + +19:33 +that you turn on the most powerful model that you + +19:36 +have access to for this. + +19:37 +I have access to the Opus 4.5 model because I'm + +19:41 +using a paid version. I believe that's not included right + +19:44 +now in the free version. If it is, select it. + +19:47 +If it's not, then just choose the, + +19:49 +the 1 that has the most thinking power, which currently + +19:53 +right now I believe is Sonnet. But this will change + +19:56 +depending upon when you're watching it because new models get + +19:58 +released all the time. + +20:00 +Then come here and turn on extended thinking mode. This + +20:03 +is 1 of the most underutilized + +20:05 +features of AI tools, but you definitely wanna turn on + +20:09 +extended thinking. So + +20:12 +I have + +20:13 +this + +20:14 +product page here. + +20:17 +So I'm gonna link to the product page. + +20:21 +I have written + +20:23 +a description + +20:25 +that is + +20:26 +optimized + +20:28 +for search + +20:29 +engines. + +20:30 +SEO, + +20:31 +and + +20:33 +my recommendations, + +20:36 +GEO. + +20:39 +I want to keep as much + +20:43 +of this + +20:46 +optimization as + +20:49 +possible, but + +20:50 +make the description + +20:53 +sound more natural, + +20:55 +less robotic, + +20:57 +less + +20:58 +like an AI + +21:00 +wrote it. + +21:01 +Can you please + +21:03 +help me? + +21:06 +Now we're gonna go ahead and come back to ChatTpT. + +21:09 +So ChatTpT + +21:10 +actually, in its answer to me, split the description into + +21:14 +2 parts. + +21:15 +So it created this 1 here, + +21:28 +And then it also, + +21:32 +created a FAQ, + +21:34 +which is actually really smart of it to do that + +21:36 +because, + +21:38 +1 of the things that, you know, AI looks for + +21:40 +particularly so + +21:42 +is AI looks for things which + +21:44 +it can cite. It looks for citations. So, + +21:48 +you know, + +21:51 +if somebody is asking + +21:53 +AI a question, like, can you find me + +21:57 +something which is good for, + +22:01 +a barista, then this FAQ little section here that it's + +22:04 +included can basically be a direct citation or a direct + +22:07 +answer to that question. + +22:09 +So you're preempting + +22:11 +what questions people will be asking, + +22:13 +chat GPT or whatever AI they're using, + +22:17 +because, + +22:19 +that's what, + +22:20 +that because that's how people talk to AI. + +22:22 +And they they give AI a lot more context, and + +22:24 +they give a search engine. They give a search engine + +22:26 +a single keyword. They give + +22:28 +AI an entire life story, and, + +22:33 +this is really helpful for that. So + +22:36 +I like that it did this. + +22:38 +So we will also add this into our description. + +22:59 +It doesn't matter that the formatting is off here. It'll + +23:02 +be able to figure it out. + +23:04 +So + +23:05 +now we can just come down here + +23:10 +and you + +23:11 +send it. + +23:36 +Done a fantastic job, and it's even + +23:40 +explained + +23:41 +it why it made the changes + +23:43 +that it made. + +23:46 +So this is super helpful. + +23:47 +We have, + +23:49 +meta title from ChatGPT, a meta description from ChatGPT, and + +23:53 +we've taken our product description, + +23:55 +and now we're optimizing it over and clawed for, + +23:59 +for humans, which is fantastic. So now always need now + +24:03 +that all you need to do is go ahead and + +24:05 +take this information + +24:06 +and pop it into your product page. + +24:10 +So + +24:11 +come ahead and open up your, + +24:14 +product page within Shopify + +24:16 +and and come to the admin area for it. So + +24:19 +we're gonna keep the title as is, but we're gonna + +24:21 +come and edit this description. + +24:23 +And we're gonna use the 1 that, + +24:26 +Claude made for us. + +24:28 +1 thing I'm gonna do just quickly, + +24:31 +can you remove the m dashes + +24:37 +that keeps the rest? + +24:41 +I'm just gonna get it to remove those em dashes. + +24:44 +I understand. I understand. A lot of people like them + +24:47 +because they are a useful + +24:48 +source of they're a useful piece of grammar, + +24:51 +and it's really unfortunate that they've become so associated with + +24:54 +AI. I know a lot of professional writers who + +24:57 +love it. They still use it, but a lot of + +25:01 +people do think that + +25:03 +it sounds like an AI user because AI loves it. + +25:06 +So + +25:07 +I do just remove it. + +25:10 +I just don't want + +25:14 +to get into any issue there. I also love that + +25:16 +Claude just comes back with you with the answer. There's + +25:19 +no there's no fluff in it. They just it just + +25:21 +gives you exactly what you requested. It is so helpful. + +25:29 +Alright. We copied and pasted it in. + +25:40 +And then we're gonna come down here, + +25:43 +and + +25:44 +here is where you + +25:46 +optimize + +25:47 +what we've been calling the metadata. + +25:49 +And so you come and you click edit on this, + +25:54 +and + +25:55 +we're gonna be using the 1, of course, that Chachi + +25:56 +Petit created for us. So it's created for us a + +25:59 +short meta title. This is a little bit an a + +26:01 +little bit unusual because in the past, it used to + +26:03 +be + +26:04 +that + +26:05 +what you tried to do was you tried to stuff + +26:07 +as many keywords as you can into these titles. + +26:10 +But over time, because of the fact that search engines + +26:13 +have moved a lot more + +26:14 +towards + +26:16 +conversions + +26:17 +over + +26:18 +keyword relevancy, + +26:20 +Shorter titles tend to result in high conversions, + +26:24 +interestingly enough. + +26:25 +And so that is why + +26:27 +that is why they're moving that's why we're moving towards + +26:30 +shorter + +26:31 +titles rather than keyword stuffed titles. I understand some people + +26:35 +watching this will probably think, I'll just add a few + +26:37 +more keywords in there. And if you want to add + +26:39 +a few more keywords, then you can because there are + +26:41 +70 key there are 70 characters that you can use, + +26:44 +and we're not using them all. But I wanted to + +26:46 +explain why we're not using them all. The reason why + +26:49 +is because + +26:50 +studies show that shorter phrases sorry, shorter titles do get + +26:53 +clicked on more than average. + +26:55 +And search engines like Google, they pay attention + +26:58 +to whether somebody has a high click through rate. How + +27:01 +often do they click through + +27:03 +your title after seeing it? + +27:05 +And then, + +27:06 +how interested are they in it? So + +27:09 +that is why. + +27:13 +Same with the meta description too. It used to be + +27:17 +that everyone tried to stuff it with as many keywords + +27:20 +as possible, + +27:22 +but now + +27:24 +we don't. + +27:25 +And saying that there are still actually just looking at + +27:27 +this here, like, quite a few there are definitely quite + +27:29 +a + +27:31 +few, + +27:32 +keywords in there. + +27:35 +You'll also see that + +27:38 +Google made oh, sorry. Google ChatGPT made for us a + +27:41 +bunch of other tweaks as well that we can change. + +27:44 +So those ones that we made, + +27:46 +they are the most important ones. So prioritize those, + +27:51 +but we can go through these, and we can also, + +27:54 +you know, + +27:56 +make any, + +27:58 +any of these changes here. So, you know, for example, + +28:00 +it's recommended that we change the URL handle. + +28:03 +If you wanted to change the URL handle, it would + +28:05 +be down here. + +28:06 +So + +28:07 +that would be changing it to be, + +28:11 +decaf + +28:12 +sorry. Desk by decaf shirt. + +28:24 +Something else I also noticed, for example, in here + +28:32 +was, + +28:33 +it recommended + +28:34 +optimizing the image alt text. + +28:37 +That's a very good recommendation + +28:39 +from it. So the way that you do that + +28:43 +is you click on an image, + +28:45 +and here you go. + +28:47 +You have the image alt text. + +28:50 +So + +28:54 +gave us some, but, actually, + +28:58 +Shopify's own AI for this is pretty good. + +29:02 +So, + +29:03 +and this is also actually quite helpful because of the + +29:05 +fact that, + +29:07 +for people who + +29:10 +are who are accessing the website + +29:12 +without having the ability + +29:15 +to see the images, they'll see the alt text instead. + +29:18 +So you can just click save for that. + +29:22 +And then if we click on this 1 here, + +29:31 +yeah, + +29:33 +we can add it for this 1. + +29:39 +And then this 1 + +29:46 +here. Add it for this 1. + +29:53 +And so then + +29:54 +once you've finished optimizing it based on the AI recommendations, + +29:59 +you can come + +30:00 +and click save. + +30:02 +And we'll just quickly preview it to make sure that + +30:05 +there's not any, + +30:07 +errors. If there are like, I'm talking about formatting errors. + +30:10 +If there are, we can easily fix those. + +30:18 +Although, + +30:19 +currently, it's looking really, really good. So, yeah, no, this + +30:22 +is formatted great. So there you go. + +30:26 +That is how you optimize + +30:28 +a product listing for both SEO + +30:31 +and how you get ahead of the crowd + +30:34 +and also optimize it for GEO as well. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org b/_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org index 3a2f091..2e3ede0 100644 --- a/_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org +++ b/_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org @@ -9,6 +9,11 @@ * Notes -* Description +* Tutorial Notes no desc at this time + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org b/_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org index db873c2..1583062 100644 --- a/_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org +++ b/_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org @@ -9,4 +9,2892 @@ * Notes -* Description +* Tutorial Notes + +* Review + +** Core Idea +This lesson explains how to optimize a Shopify store homepage for: + +- SEO = search engine optimization +- GEO = generative engine optimization + +Product pages are the most important pages to optimize first. + +Homepage optimization is secondary, but still valuable. + +** Tools Used +- Perplexity +- ChatGPT +- Claude +- Shopify theme editor + +** Workflow Overview +1. Use Perplexity Deep Research to research competitor homepage keywords. +2. Download the keyword report. +3. Upload the report to ChatGPT. +4. Ask ChatGPT to choose homepage keywords and create optimized content. +5. Use Claude to rewrite public-facing text so it sounds natural. +6. Add the final content inside the Shopify theme editor. +7. Update homepage metadata in Shopify preferences. + +** Why Optimize The Homepage +The homepage helps explain the store to: + +- search engines +- AI recommendation tools +- customers +- Shopify visitors +- Google +- ChatGPT-style product recommendation systems + +** Why Use Perplexity +Perplexity is used for keyword research because it is an AI-powered search engine. + +It searches real sources first, then creates a report from what it finds. + +This is useful for: + +- competitor research +- homepage keyword research +- niche language research +- seeing how similar stores describe themselves + +** Perplexity Deep Research +Use Deep Research when possible. + +Reason: +Deep Research checks many more sources than normal search. + +In the example, it searched around 100 sources. + +** Perplexity Prompt Structure +Give Perplexity: + +- what the store sells +- who the store targets +- what kind of report you want +- the fact that you want competitor homepage keyword research + +Example: + +#+begin_example +I sell merch, mugs, enamel mugs, t shirts, and stickers aimed at coffee enthusiasts, baristas, and that sort of thing. + +I would like to know what other people who are selling similar products are using for their home pages. + +I need you to prepare a keyword report. + +I don't need you to write my own homepage, but I do want to know what keywords other stores are using. +#+end_example + +** Important Warning About Keyword Reports +Do not blindly use everything Perplexity finds. + +Reasons: + +- many stores do not optimize well +- many stores are only optimized for SEO, not GEO +- older pages may not be optimized for AI at all +- competitor wording may not fit your store +- the report is research input, not final copy + +** Why Use ChatGPT +ChatGPT is used to take the keyword report and turn it into an optimization plan. + +It is useful for: + +- choosing target keywords +- balancing SEO and GEO +- writing homepage copy +- writing meta titles +- writing meta descriptions +- suggesting Shopify-friendly changes + +** Use Thinking Mode +Turn on thinking mode in ChatGPT. + +Reason: +Thinking mode gives ChatGPT more reasoning time and helps it sort through the report better. + +** ChatGPT Prompt Structure +Give ChatGPT: + +- store URL +- what the store sells +- target audience +- SEO/GEO goal +- Shopify limitations +- Perplexity report + +Example: + +#+begin_example +Here is my store: + +[store URL] + +It sells merch, mugs, enamel mugs, t shirts, and stickers aimed at coffee enthusiasts, baristas, etc. + +I need to optimize this homepage for SEO, search engines, and AI/GEO, like ChatGPT recommendations. + +Can you please help me: + +1. Choose the keywords and phrases I should target on my homepage and balance SEO and GEO. +2. Come up with optimized on-site content. +3. Come up with an optimized meta title. +4. Come up with an optimized meta description. +5. Recommend any tweaks for me. + +Please keep in mind that I am not writing this store from scratch with my own code. I am using Shopify widgets. + +I cannot modify the widgets themselves, but I can modify headlines, add paragraph text, or add headline text. + +I used Perplexity to do keyword research on my competitors. It created a comprehensive report. Not everything in it is relevant, but some may be helpful. You do not have to use any of the recommendations, but I have included it in case it is helpful. +#+end_example + +** Why Use Claude +Claude is used for public-facing text because it often writes more naturally. + +Use Claude for: + +- tagline rewrites +- homepage paragraph rewrites +- FAQ rewrites +- customer-facing text + +** Claude Prompt For Tagline +Example: + +#+begin_example +Hi Claude. + +I am updating my homepage for my store. + +I am adding in a tagline, and I got ChatGPT to write it for me. + +It is optimized for SEO and GEO, but I thought I would get you to look at it and see if you can tweak it a bit to make it sound more natural and customer friendly. + +Please try to keep the SEO and GEO optimizations in it. + +Here is my tagline: +#+end_example + +** Remove Em Dashes +After Claude rewrites the text, ask it to remove em dashes. + +Example: + +#+begin_example +Love it, but can you remove the em dash, please? +#+end_example + +Reason: +Em dashes are useful, but many people now associate them with AI writing. + +** Shopify Theme Editor Changes + +*** Hero Headline +Change the hero headline so it clearly says what the store sells. + +The original headline may be cute, but it should include important keywords like: + +- coffee +- barista +- gifts +- mugs +- t shirts +- stickers + +*** Hero Subheadline +Add a text block under the hero headline. + +Use Claude to make it more natural before adding it. + +*** Collection Titles +Change collection titles to be more keyword-rich. + +Examples: + +- Mugs → Coffee Mugs +- Enamel Mugs → Enamel Coffee Mugs +- T Shirts → Coffee T Shirts +- Stickers → Coffee Stickers + +These are edited in: + +#+begin_example +Shopify Admin → Products → Collections +#+end_example + +*** Add Homepage Text Block +Add a short rich text section below featured products. + +Use this section to explain the store in natural language. + +This helps: + +- customers understand the store +- search engines understand the store +- AI tools understand who the store is for + +*** FAQ Section +Add an FAQ section using Shopify’s collapsible content block. + +This is especially useful for GEO. + +Reason: +AI tools often look for clear answers to user questions. + +** FAQ Benefits +A homepage FAQ helps AI understand: + +- what the store sells +- who the products are for +- whether the products are good gifts +- where the store ships +- what product categories exist + +** Example FAQ Questions +- What do you sell? +- Are these good gifts? +- Who are your products for? +- Where do you ship? + +** Why FAQ Helps GEO +People ask AI tools detailed questions. + +Example: + +#+begin_example +Find me a funny coffee gift for a barista who likes enamel mugs. +#+end_example + +A clear FAQ gives AI direct text it can use to match your store to that request. + +** Shopify Metadata +After editing the homepage content, update the homepage metadata. + +Go to: + +#+begin_example +Shopify Admin → Online Store → Preferences +#+end_example + +Update: + +- homepage title +- homepage meta description + +** Meta Title +The meta title appears in Google search results. + +Choose a title that is: + +- clear +- clickable +- keyword relevant +- not overly stuffed + +If choosing between a brand-heavy title and a keyword-heavy title, consider what a new customer is more likely to click. + +** Meta Description +The meta description should summarize the store clearly. + +It should include: + +- what the store sells +- who it is for +- product categories +- shipping information if relevant + +Modern meta descriptions do not need to use every available character. + +Focus on clarity and clicks. + +** Shorter Metadata Can Be Better +Old SEO often tried to stuff as many keywords as possible. + +Modern SEO is more conversion-focused. + +Search engines care whether people click. + +So the goal is not maximum keyword stuffing. + +The goal is: + +- relevance +- clarity +- clickability + +** Final Homepage Check +After saving, preview the homepage. + +Check: + +- hero headline +- hero subheadline +- collection titles +- added text block +- FAQ section +- desktop view +- mobile view +- spacing and padding + +** General Store Tweaks +ChatGPT may suggest additional store-wide improvements. + +These can be done gradually. + +Possible tweaks: + +- improve collection names +- improve image alt text +- improve product descriptions +- improve internal linking +- improve FAQ coverage +- improve store branding text + +** Key Insight +The homepage does not need to be rebuilt from scratch. + +Use Shopify widgets and modify what is easy to modify: + +- headings +- paragraph text +- collection names +- FAQ blocks +- metadata + +** Bottom Line +Use Perplexity for competitor keyword research, ChatGPT for SEO/GEO planning, Claude for natural customer-facing copy, then add the optimized text inside Shopify’s theme editor and preferences. + + +* Transcript +#+begin_example +00:01 +And welcome back to another tutorial. + +00:04 +In this tutorial, we're gonna be using AI to optimize + +00:08 +our, + +00:09 +Shopify store homepage for SEO as in search engines + +00:13 +and GEO as in generative engine optimization + +00:16 +as in AI recommendations + +00:18 +and citations. + +00:21 +I've made a tutorial on how to optimize product pages + +00:25 +for SEO, + +00:27 +because + +00:27 +that is the most important thing to be optimizing. + +00:30 +But then secondary to that is to optimize your home + +00:33 +page. Just a reminder, + +00:35 +I do, unfortunately, + +00:36 +have a bit of a cold, so I apologize. + +00:38 +You can probably hear it in my voice, + +00:40 +and I've also got my dog who's coming in and + +00:43 +out of the room, Starbuck. + +00:44 +So I do apologize + +00:46 +if you hear him as well. + +00:48 +So to optimize our homepage, + +00:52 +we'll be optimizing it within the theme editor, + +00:55 +and we'll be using + +00:56 +3 tools. We'll be using Complexity to help us do + +00:59 +keyword research + +01:00 +by looking at what our competitors are currently using. Complexity + +01:04 +is an AI powered search engine, which is primarily a + +01:07 +search engine. So it uses + +01:09 +information it finds through sources, and then it uses its + +01:12 +AI + +01:13 +to, + +01:14 +create + +01:15 +written reports for you based on what it finds. So + +01:19 +unlike with traditional AI, it doesn't have its own knowledge + +01:22 +base that it's pulling from because it's actually pulling from + +01:24 +the sources that it finds, which helps to minimize + +01:27 +any hallucinations. + +01:29 +We're gonna be using ChatGPT + +01:31 +to help us come up with optimized content. + +01:35 +But for anything public facing, where the user is going + +01:38 +to be reading it or our customers are gonna be + +01:40 +reading it, we're gonna use Claude because Claude + +01:44 +has been trained in a very different way compared to + +01:46 +most AI chatbots, + +01:47 +has been trained to be helpful, honest, and harmless. And + +01:51 +as a consequence of its unique training, it tends to + +01:54 +write in the most natural way. + +01:57 +So I'm gonna use to help me figure out + +02:00 +optimized content for SEO and or to add to the + +02:03 +pages, + +02:04 +but I'm gonna use Claude to make it public facing. + +02:08 +So + +02:09 +this is what we are + +02:11 +going to do. So let's go ahead and start optimizing + +02:15 +our home page. + +02:17 +To optimize our home page, we're gonna be coming here + +02:20 +to perplexity, and we're gonna get it to search our + +02:23 +competitors and see what keywords they are using and then + +02:26 +prepare a report for us. + +02:28 +Now there's 2 main versions of Perplexity. There is the + +02:31 +general search version and then there's the deep research. + +02:34 +Included in free accounts currently, there are limited number of + +02:37 +deep research searches per day. + +02:40 +So we're gonna be using this 1 because it's gonna + +02:42 +search the most sources for us. So + +02:45 +I sell merch, + +02:48 +mugs, + +02:49 +enamel mugs, + +02:50 +T shirts, + +02:53 +stickers + +02:54 +aimed + +02:56 +at coffee enthusiasts, + +03:01 +and arresters, + +03:03 +that + +03:04 +sort of + +03:08 +thing. + +03:09 +Like to know + +03:10 +what + +03:11 +other people who are selling + +03:15 +similar + +03:16 +products. + +03:31 +It's for their home pages. + +03:35 +Then + +03:37 +you to prepare + +03:38 +a + +03:39 +keyword + +03:41 +reports. + +03:43 +I don't + +03:44 +need + +03:47 +for my own + +03:49 +home page, + +03:50 +but I do want + +03:53 +to know what keywords + +03:56 +other stores + +03:59 +are using. + +04:05 +And now we let it do + +04:07 +its magic + +04:08 +now. + +04:10 +If you want to skip to the end of perplexity's + +04:14 +search phase, + +04:15 +that's absolutely fine. + +04:18 +I'm keeping it in because a lot of people do + +04:21 +like to see it all play out. They like to + +04:22 +see it from start to finish. + +04:24 +So I won't + +04:26 +be, editing it out of this video. It will be + +04:29 +included so you can watch along and see what it + +04:31 +does. + +04:51 +If you + +04:53 +don't want to use perplexity, + +04:56 +something to consider is to use Gemini + +04:59 +deep research. + +05:00 +That is a tool included in the pro version of + +05:02 +Gemini, which chances are a lot of people will have + +05:05 +access to because if you want to use Google's AI + +05:08 +image generation, then a banana, + +05:10 +then and you wanna use the pro version of it, + +05:12 +then you would need to have access to Gemini Pro + +05:15 +unless you're using + +05:16 +the more advanced well, if you're unless you're accessing it + +05:19 +through the AI Studio, + +05:20 +which is a more advanced way to access it. Most + +05:22 +people access it through Gemini Pro. So if you have + +05:25 +Gemini Pro and you would like to use Gemini Pro + +05:29 +to do this for you, you can + +05:30 +because the deep research included in tool included inside of + +05:34 +Gemini Pro, + +05:36 +will + +05:37 +search the Internet for you, and it will search a + +05:40 +lot of sources. So it is a nice substitute. + +05:43 +The thing about Gemini Deep Research is that it is + +05:46 +a lot longer. It is slower. + +05:49 +Perplexity + +05:50 +is definitely quicker. + +05:52 +So + +05:53 +I use Perplexity Pro for anything like this where + +05:57 +it's not having to do anything super complex. Like, when + +06:01 +I was, + +06:02 +when I was doing due diligence for a property I + +06:05 +was buying, I definitely used Gemini Deep Research because Gemini + +06:09 +Deep Research has a lot more advanced thinking. + +06:12 +But for something like this, it's not so much that + +06:15 +the AI has to do a lot of thinking. It + +06:16 +just needs to do a lot of searching. It just + +06:18 +needs to do a lot of researching, which is exactly + +06:20 +what perplexity is designed to do. + +06:23 +So + +06:25 +I don't need to access Gemini, + +06:29 +with its, deep thinking. + +06:31 +What I just need is I need it to be + +06:33 +searching a lot of different sources + +06:35 +and to be just creating a keyword research report for + +06:38 +me. + +06:39 +And if you've seen my + +06:41 +product page optimization tutorial, you will know that we don't + +06:45 +just take these keywords and use them + +06:47 +because, + +06:49 +first of all, a lot of people don't truly optimize + +06:51 +their own pages for, + +06:54 +for SEO and g e go anyway. + +06:56 +So a lot of people just wing it. So we + +06:58 +can't necessarily trust what they're doing. + +07:01 +We can get ideas and see then pick and choose + +07:04 +from the best ideas, but, we can't just blindly trust + +07:07 +everyone in the niche because a lot of people don't + +07:10 +actually really think it through. Most people don't optimize their + +07:13 +product pages at all. + +07:15 +Also, the people that have chosen to optimize their product + +07:18 +pages are probably optimizing around search engines + +07:21 +because + +07:22 +AI is a really new thing + +07:25 +compared to search engines. + +07:26 +And the idea, the concept of optimizing for AI is + +07:29 +something which + +07:31 +not a lot of people really think about. They think + +07:33 +about optimizing for search engines. They don't think about optimizing + +07:35 +for AI. + +07:38 +So + +07:39 +and + +07:41 +even for the people there'll be some people in here + +07:43 +that have optimized for AI + +07:46 +and, + +07:47 +but there'll be some people who, + +07:50 +there'll be some people in here who they're sorry. The + +07:52 +products that they're adding now to the store, + +07:55 +these days, they'll be optimizing for AI, but the previous + +07:57 +products they added in the past before AI existed, well, + +08:00 +those will not be optimized + +08:02 +for AI. They probably haven't gone back and edited them. + +08:06 +So we can't necessarily + +08:09 +just + +08:10 +take + +08:11 +everything + +08:14 +that it creates for us here. + +08:16 +And well, not creates for us everything that it finds + +08:19 +and just accept it, which is, you know, a really, + +08:24 +important factor to, + +08:26 +what we're gonna do when we upload this keyword research + +08:28 +report to ChatGPT. + +08:30 +We're gonna give this information to ChatGPT so that it + +08:32 +knows, + +08:33 +but we're gonna let ChatGPT decide + +08:35 +what we should do. + +08:46 +Oh, this is quite nice. It's actually prepared for us, + +08:56 +breaths. + +08:58 +Didn't need it to create all of these, + +09:02 +suggestions for us, + +09:04 +but the suggestions + +09:06 +definitely don't hurt. It doesn't hurt to have these suggestions. + +09:08 +It doesn't hurt that it went ahead and did this + +09:10 +anyway, + +09:12 +because check GPT will be able to take this information + +09:15 +and + +09:17 +decide + +09:18 +what we'll do. + +09:23 +That we'll be able to add reasoning power to the + +09:26 +to this report to choose. + +09:29 +So definitely does not hurt that it's added this + +09:33 +in. This is very powerful. This is information which would + +09:35 +have taken in the past so long to create manually. + +09:38 +To have researched all this manually, it would have taken + +09:41 +so, so long. + +09:59 +Good. Or definitely some of the stuff in here is + +10:02 +not necessary. + +11:04 +Long report is gonna has been searching through + +11:08 +a lot of different sources for us. + +11:11 +Absolutely. + +11:12 +It's gonna have been searching through a crazy amount of + +11:15 +sources to be coming up with all of this. + +11:31 +100 sources. + +11:33 +So, yes, definitely a lot of this information in here + +11:36 +is not going to be necessary, + +11:38 +but, + +11:40 +we'll just download it as is because some of the + +11:42 +information in here is very relevant, and ChatGPT + +11:46 +and its thinking mode is going to be able to + +11:48 +sort through it. So we're gonna save that, and then + +11:51 +we're going to head on over to ChatGPT. + +11:54 +Alright. Here we are over in ChatGPT. + +11:57 +So make sure you have the latest version of it, + +12:00 +and make sure that thinking mode is turned on. For + +12:03 +me, I change it up here. Sometimes you can turn + +12:06 +thinking mode on down here, + +12:09 +and + +12:10 +we will come + +12:12 +and we'll upload + +12:14 +this report, + +12:16 +this long report. + +12:20 +And + +12:21 +we'll come, and we'll + +12:23 +take the, + +12:26 +URL. + +12:28 +Here. Where's my store? + +12:34 +It sells merch, + +12:36 +mugs, + +12:37 +namomugs, + +12:39 +T shirts, + +12:41 +stickers. + +12:44 +And + +12:45 +there's coffee + +12:48 +enthusiasts. + +12:49 +Nope. + +12:51 +Coffee + +12:52 +enthusiasts, + +12:54 +baristas, + +12:56 +etcetera. + +12:57 +I need + +12:59 +to optimize + +13:01 +this home page + +13:04 +or SEO, + +13:05 +search engines, + +13:08 +and + +13:10 +AIGEO, + +13:11 +like check GPT. + +13:15 +Recommendations. + +13:18 +Can you please + +13:20 +help me? + +13:23 +1, + +13:24 +choose the keywords, + +13:27 +phrases + +13:28 +I should target + +13:31 +on my home page + +13:33 +and + +13:34 +balance + +13:34 +SEO + +13:36 +and + +13:39 +GEO. 2, + +13:40 +come up with + +13:42 +optimized + +13:43 +on-site content. + +13:45 +This is important. We've got to remind it that we're + +13:48 +using Shopify and to keep it in mind. + +13:51 +Please keep + +13:52 +in mind, + +13:54 +I am not writing this + +13:57 +store from scratch + +13:59 +with my own code, LOL. + +14:04 +I am using Shopify + +14:07 +widgets. + +14:09 +I can't + +14:10 +modify + +14:11 +the widgets + +14:13 +themselves + +14:14 +to add text into them. + +14:19 +But what I can do + +14:21 +is I can modify + +14:24 +headlines + +14:25 +or + +14:26 +add + +14:27 +paragraph + +14:28 +text + +14:30 +or add a headline + +14:33 +text + +14:35 +in + +14:43 +Up + +14:45 +with + +14:46 +optimized + +14:48 +meta title. + +14:51 +Come up with + +14:53 +optimized + +14:56 +user description. + +14:59 +Recommends + +15:00 +any + +15:02 +tweaks for me. Again, + +15:05 +I can't + +15:06 +change + +15:07 +the code + +15:08 +or change the + +15:14 +widgets. I used Perplexity + +15:18 +to do some keyword + +15:20 +research + +15:21 +on my editors. + +15:24 +It created + +15:26 +a comprehensives + +15:28 +report. + +15:30 +Not everything in it is relevant + +15:34 +relevant, + +15:35 +but some may be for you. + +15:39 +You don't + +15:42 +have to use any of the recommendations, + +15:47 +but I have included it + +15:50 +in case + +15:51 +it is + +15:53 +helpful. + +15:54 +Just wanna give chat g p t as much context + +15:56 +as possible to work with. + +16:00 +No. Sorry. I've already done it. We've already uploaded it. + +16:02 +My bad. + +16:03 +And then we're gonna click search. + +16:11 +Sorry. I'm a little tired today with my cold. + +16:26 +If you wanna skip ahead, you can. + +16:29 +Now Chat GPT will definitely be faster than Claude. Knock + +16:32 +the wood. + +16:34 +I'm tired today. They will be faster than perplexity. + +16:40 +Probably + +16:41 +be somewhere between 1 to 2 ish minutes + +16:44 +for it to complete this report for us. + +17:39 +Here we go. 1 minute and 33 seconds. So somewhere + +17:42 +between 1 to 2 minutes. + +17:52 +It's created a little plan for us, which is really + +17:54 +nice. + +17:58 +Read it some + +18:00 +text for us to add in. + +18:29 +Good. + +18:30 +These are great recommendations. + +18:34 +We're gonna have + +18:36 +to go through and add these in. + +18:44 +Let's start off with + +18:47 +the, + +18:49 +optimized + +18:49 +on-site homepage content, and we'll add as much as this + +18:53 +as we can + +18:55 +into + +18:55 +our homepage. + +18:57 +K. So here we are inside + +19:00 +of the theme editor within Shopify. + +19:04 +So the first thing it's recommended to us is to + +19:07 +do this. So replace your current hero + +19:11 +headline. + +19:12 +Your current hero headline is cute, but doesn't say coffee + +19:15 +or barista or gifts explicitly. + +19:18 +So it's, + +19:20 +suggested for us to change here. + +19:22 +So that's the section here. + +19:29 +So + +19:30 +what we can do + +19:32 +is + +19:33 +we can, + +19:35 +come in here and + +19:37 +take this line and + +19:40 +pop that + +19:41 +in here. + +19:46 +We will do that. + +19:57 +Yep. + +19:59 +Now you can see that it has recommended + +20:02 +a little sub headline. + +20:04 +Well so what we can do here is we can + +20:08 +come back, + +20:09 +and we can add a, + +20:13 +we can add a little block + +20:17 +with text. + +20:19 +Currently, that's sitting above it, so we're gonna drag this + +20:21 +to be + +20:23 +below it + +20:24 +and have it go here. + +20:26 +Now + +20:29 +this is perfectly fine, + +20:32 +but, + +20:34 +because this is, you know, like, a more readable bit + +20:37 +of text, + +20:38 +I think I'm gonna get Claude to help me with + +20:41 +it. + +20:42 +So + +20:42 +hi, Claude. + +20:44 +Oops. Sorry. Make sure we turn on thinking mode. Make + +20:48 +sure you've turned on thinking mode. Make sure you've selected + +20:50 +the most advanced model. + +20:52 +I do have access to, Opus, + +20:55 +which is the most advanced model, but I don't think + +20:57 +that's currently in the free version of Coolwood. And so + +21:00 +I'm gonna use the version that most people have access + +21:02 +to, which is Sonnet right now. But if you have + +21:04 +access to Opus, select it + +21:07 +and always choose if always choose the 1 that's the + +21:09 +most advanced, and these names change all the time. + +21:12 +So they might be they might be called something completely + +21:14 +different when you see this. + +21:16 +Alright. + +21:17 +Hi, Claude. + +21:19 +I am updating + +21:22 +my home page or my store. + +21:25 +Now I am adding + +21:28 +in a tagline, + +21:30 +and + +21:31 +I got check GPT to write it for me + +21:35 +For me, + +21:37 +it is optimized + +21:39 +for SEO + +21:40 +and. + +21:42 +But I thought + +21:44 +I'd + +21:45 +get you to look at it and see if you + +21:49 +can tweak it a bit + +21:52 +to make it + +21:53 +sound more natural + +21:55 +and customer + +21:57 +friendly. + +21:58 +But do try + +21:59 +to keep + +22:00 +SEO and geo + +22:02 +optimizations + +22:04 +in it. + +22:05 +Here is my tagline. + +22:40 +It does read a bit like a checklist. Yes. It + +22:42 +does. + +22:44 +Love it, but can you remove + +22:48 +the hint dash, + +22:50 +please? + +23:02 +We got coffee themed mugs, enamel mugs, teas, celebrating + +23:06 +mugs. + +23:15 +1. + +23:17 +So let's go ahead and use this 1. + +23:24 +Back here. Click on this. + +23:27 +Switch this out + +23:29 +with this. + +23:35 +Alright. So next up, we've gone ahead. We've added this + +23:39 +in, + +23:40 +and + +23:41 +we + +23:42 +now want to come to this part here. So it's + +23:45 +asking us to change the category tie titles, + +23:48 +and I'll show you why it wants to change those. + +23:50 +It's because + +23:52 +if we actually, we'll come here and we'll see it, + +23:54 +and we'll switch this to be full screen mode. + +24:01 +Down. So you can see that it's got enamel mugs, + +24:06 +mugs, copy T shirts. So what it wants it to + +24:09 +do wants us to do is it wants to change + +24:10 +those to be to, + +24:13 +be more keyword rich, + +24:15 +which is fine, and we can change those. + +24:18 +So what we'll do + +24:20 +is we'll, + +24:22 +exit this now that we've saved it. + +24:26 +And we'll come to products, then we'll come to collections, + +24:31 +and we can change it in here. So + +24:34 +it asks us to, + +24:37 +change this to coffee mugs. Well, currently, that + +24:41 +I think it's here to go. Mugs, we've currently got + +24:42 +them as + +24:45 +mugs, + +24:48 +coffee, + +24:49 +mugs, + +24:50 +save, + +24:55 +Come back to + +24:57 +collections. + +24:58 +Enamel coffee mugs. + +25:11 +Coffee T shirts. I think it might already be coffee + +25:14 +T shirts, so we'll just check. + +25:16 +Yeah. They're already coffee T shirts. + +25:18 +Coffee stickers. + +25:29 +See. + +25:32 +And so then we can + +25:34 +come back to the themes editor + +25:37 +and open it back up + +25:42 +again. + +25:46 +And we'll see here we go. It's now changed it + +25:50 +to that. So, + +25:52 +we've made + +25:54 +that tweak. Now we can move on to the next + +25:56 +1 to make. + +25:58 +Alright. Back here in Chat GPT. So we've done that + +26:01 +section. Let's come on down for this 1 here. + +26:04 +Add a short block below featured products. So what it's + +26:07 +done is it's given us some text that it would + +26:10 +like us to add into the home page. So I'll + +26:13 +show you where we come back here full screen. + +26:16 +It wants to add this + +26:19 +here, + +26:21 +which is really easy to do. So, + +26:25 +if we come back here, click on desktop, it'll open + +26:28 +this pick up again. These are only big by the + +26:30 +way because of the fact that, it's been compressed. It'll + +26:33 +go back to its normal size if made full screen. + +26:36 +We're gonna do is we're gonna add that text in + +26:38 +here. So you can see here on the template, we + +26:41 +can come and we can click add section, + +26:44 +and we can come and click rich text. + +26:50 +Now we can add in some text. + +26:53 +So + +26:54 +what did it suggest for us? It suggested for us, + +26:57 +this. + +27:02 +Well, we're gonna do we're gonna give this over to + +27:04 +Claude again. + +27:06 +Thank you. + +27:08 +Thank you. + +27:09 +So chat GPT + +27:13 +is part of my + +27:15 +optimization + +27:17 +process, + +27:20 +recommended I add in some text + +27:24 +on my home page. + +27:28 +Can you rewrite this + +27:31 +and make it more user friendly + +27:35 +and look natural + +27:38 +as though + +27:40 +a human wrote it, + +27:43 +but + +27:44 +keep it optimized + +27:46 +for SEO. + +28:07 +Given us 2 versions. + +28:11 +Can you + +28:12 +write them without + +28:14 +m dashes? + +28:16 +So, again, unfortunately, + +28:18 +m dashes have become associated with AI. I'm so sorry + +28:21 +to everyone that loves them. They are a great piece + +28:23 +of formatting. I understand. But AI uses it so much + +28:27 +that I if you use it, people will be suspicious. + +28:43 +Oh, alright. I, + +28:45 +it's given us 2 versions. I prefer this 1. + +28:50 +Let me use this 1. + +28:54 +So we're going to come back to the section here + +28:56 +that we added. Come to the heading. + +28:58 +Change it. + +29:00 +Now you can make this + +29:03 +small. You can make it medium. + +29:06 +Make it large. + +29:08 +If you wanna check to see how it'll look, you + +29:10 +can come here and look at the full screen version + +29:13 +of it. So this is what it will look like + +29:15 +as full screen. + +29:16 +You can also check it out, by the way, on + +29:18 +mobile. + +29:20 +That's what it'll look like. + +29:22 +See what happens if we pick the small. + +29:28 +Think I'm + +29:29 +leaning towards the small here. + +29:32 +This 1 here. + +29:34 +And + +29:35 +come here. + +29:38 +Take this. + +29:41 +Come back here. We're gonna eat it. So sorry. + +29:44 +Switch back to desktop at desktop. Here we + +29:52 +go. Sorry. Here we go. + +29:54 +Much better. + +29:58 +Oh, and we do not, + +30:02 +need this. So we're gonna remove the other block. + +30:09 +Oh, we've + +30:10 +added in that little bit of text there, which is + +30:13 +perfect. So now you can just click save. + +30:18 +Now let's move on + +30:20 +to the next thing it has recommended to us. So + +30:23 +it's it's recommended to us adding in an FAQ, which + +30:26 +I think is very smart. + +30:29 +An FAQ is fantastic + +30:31 +for AI citations. + +30:33 +Because remember, when people talk to AI, they usually give + +30:36 +AI an enormous amount of context. You know? They'll be, + +30:41 +they'll be asking all sorts of questions, and so, they'll + +30:44 +be having all sorts of different, like, criteria that they + +30:46 +want the gift that they're trying to find to meet. + +30:49 +And so the FAQ is a really easy way for + +30:52 +AI when it's analyzing all the websites in its index + +30:55 +to find the website that meets the criteria + +30:57 +that the user + +30:59 +is looking for. + +31:04 +We're gonna add this in. + +31:06 +Of course, once again, this is very public facing content, + +31:10 +so + +31:11 +we want + +31:12 +to, + +31:17 +get Claude to rewrite it. + +31:19 +Thank you. + +31:21 +You + +31:22 +and you help me. + +31:25 +Again, + +31:26 +ChatGTT + +31:27 +has given me an SEO GEO + +31:31 +optimized + +31:32 +FAQ + +31:33 +to add, + +31:35 +but the way + +31:37 +the questions, + +31:39 +answers + +31:40 +are written + +31:42 +is a bit AI ish. Can you + +31:46 +make it more natural + +31:49 +and a better + +31:51 +customer + +31:52 +experience. + +31:53 +Here is what it created. + +32:01 +And, + +32:03 +that's a, + +32:05 +we ship + +32:06 +globally. There you go. I forgot just to add that + +32:08 +in because left + +32:10 +that + +32:11 +open for us to answer because it didn't know. It + +32:14 +can, + +32:15 +hadn't noticed. + +32:20 +Yep. + +32:24 +Thank you. + +32:32 +Fantastic. Let's see. + +32:34 +Ah, I don't think it added any dashes. + +32:38 +Great. + +32:39 +Love it. Alright. + +32:41 +So let me show you how to do this. So + +32:44 +we come back here. + +32:46 +We will collapse that. We're gonna come and click add + +32:49 +section, + +32:51 +and here we go. Down here. + +32:53 +Collapsible content. + +32:55 +This is fantastic for anime fake use. + +33:01 +So + +33:03 +come and click on it. + +33:04 +Heading. + +33:08 +Clicky. Thank you. + +33:16 +I'm going to change this to be small again to + +33:20 +match with the other 1. + +33:29 +Reduce some of that padding. + +33:38 +And we're able to keep padding at the bottom. + +33:41 +I I like the padding at the bottom, + +33:44 +but less happy about it at the top. So you + +33:47 +can change that to + +33:48 +however you like. + +33:54 +So we do not want it called + +33:56 +collectible. + +33:57 +We want to call it, + +34:00 +what do you sell? What do you sell? + +34:08 +And you can change it to, + +34:11 +something else. Doesn't have to be + +34:24 +a + +34:25 +oh, very cute. + +34:28 +So you can pick something which + +34:31 +is relevant to + +34:37 +you. A question mark is obviously, + +34:39 +you know, the most relevant, + +34:42 +but + +34:43 +a lot of these will fit a lot of brands. + +34:45 +So it is, you know, very cool that, they have + +34:49 +so many different options to pick from. + +34:54 +But for now, I'm gonna go with the question + +35:00 +mark. What do you sell? + +35:17 +Cute. + +35:29 +Yes. + +35:30 +Absolutely. + +35:33 +As you're saying, no. + +35:37 +Like a lot of this, you'll be like, well, obviously, + +35:39 +it's good as a gift. Yes. Yes. It is obvious + +35:42 +that it's good as a gift. But remember, this isn't + +35:44 +just for us. This is for the AI bots as + +35:46 +well who are looking + +35:49 +for a website + +35:50 +that claims that they have good gifts. + +35:56 +Where do you ship? + +36:07 +Ship. Roadwashed. + +36:46 +Now we're gonna come + +36:48 +and look safe. + +36:51 +Nice. + +36:53 +Hey. So if we come down here, we'll see that + +36:56 +the next recommendation + +36:57 +from it is actually + +36:59 +not our home page. It says our home page because + +37:01 +it is technically our home page. Don't worry. + +37:03 +But it's not a design element. So we don't need + +37:06 +to go in and edit any widgets or add any + +37:08 +widgets, which is really cool. What we're now gonna do + +37:11 +is we're gonna optimize the meta title. So the meta + +37:14 +title is when you're searching for a website in Google, + +37:17 +it'll show you the title of the website. + +37:20 +That's your meta title. + +37:22 +So where we actually edit that within Shopify + +37:25 +is if we come to online store and click on + +37:27 +preferences, + +37:30 +we can access it here + +37:31 +in this section, + +37:33 +and it's here. + +37:35 +So we come to the home page title. + +37:39 +So come back here. + +37:41 +And again, for things like this where it's not, you + +37:44 +know, like, public facing, where it's always been + +37:48 +somewhat robotic anyway, I like to use, + +37:54 +I don't bother putting it into cord. So it's given + +37:56 +us 2 options. + +37:58 +Keyword heavy, still clean, + +38:00 +slightly more brand + +38:04 +forward. + +38:08 +Go with this 1 because I don't think that, + +38:13 +I don't I don't think that looking at this, if + +38:16 +I was + +38:17 +if I was someone who was browsing through because when + +38:19 +you when you got 2 options like this and it's + +38:21 +like pick 1, + +38:23 +keep in mind that search engines love to see conversions. + +38:26 +They love to see that somebody sees a title and + +38:28 +clicks on it. + +38:30 +So + +38:31 +you are a person browsing through search through browsing through + +38:34 +search results on, say, Google. + +38:36 +You know, if you see these 2 here, which 1 + +38:38 +are you more likely to click on? If you don't + +38:40 +know who brewed treats is, you're actually probably more likely + +38:43 +to click on this 1 because it's more relevant to + +38:45 +you. + +38:46 +So we're gonna go with this 1. + +38:49 +And we also need the description. So come down here, + +38:53 +and it's given us a description. + +38:59 +I'm gonna keep food war. + +39:15 +What it's done here, + +39:18 +it looks like this part here actually didn't + +39:22 +properly + +39:35 +Any bits, + +39:36 +like this here, what you can do is you can + +39:39 +highlight + +39:40 +it, like sorry. + +39:41 +Can you please wait + +39:44 +for need? + +39:46 +Nice. + +39:47 +Metered + +39:48 +description. + +39:49 +This 1 appeals. + +39:51 +Working. + +40:00 +It's given us several to pick from. + +40:10 +Do ship world + +40:13 +wide. + +40:19 +So it's given us several to pick from, but + +40:23 +I will go with the recommended. + +40:26 +But I will remove the m dash even though, again, + +40:29 +it's probably not actually that important because this 1 is + +40:32 +not public facing. + +40:34 +And + +40:42 +it is a + +40:44 +different, + +40:45 +time to on the Internet. It used to be that + +40:48 +you would try to make these descriptions + +40:52 +as keyword stuffed as possible, + +40:54 +but because of the fact that descriptions these days cut + +40:57 +off at about 160 + +40:59 +characters, using all 320 + +41:00 +is not necessary. + +41:02 +And, + +41:04 +when you optimize for this, + +41:06 +it means then that you're optimizing for the user. + +41:09 +I think about, for example, with YouTube titles with YouTube + +41:11 +titles, you can make him technically, I believe, 100 characters, + +41:14 +but most of us most of us YouTubers only use + +41:17 +half of those characters + +41:18 +because we're optimizing for the user experience because conversions are + +41:22 +so important. It's a very similar type of thing that + +41:24 +Google has taken that same + +41:27 +system that, + +41:29 +was created by + +41:31 +content platforms like YouTube, and they've taken those same ideas + +41:33 +and they've implemented them into their search engine. + +41:37 +So that's why, + +41:39 +it's shorter than usual. + +41:41 +And so then you can just come and click save. + +41:44 +And then that's pretty much it. We have + +41:47 +implemented, + +41:50 +the, we've we've gone through our workflow, and we have + +41:53 +optimized + +41:54 +our store, + +41:56 +for + +41:57 +search engines and for AI with GEO, which is super + +42:00 +cool. + +42:01 +So I thought I'd show you, + +42:03 +what our home page now looks like that it has + +42:05 +been optimized + +42:07 +for SEO and GEO. So we have + +42:10 +our, + +42:10 +little title here and text underneath it. The explored helped + +42:14 +us + +42:15 +optimize + +42:16 +as well as chat g p t, of course. + +42:19 +We've changed these titles. + +42:21 +You come down here. + +42:24 +You'll see, a little bit of text here that we + +42:26 +added in, And we got our little FAQ. And if + +42:29 +you click on + +42:31 +it, they all pop up. + +42:33 +Very cool. So, + +42:36 +there are some other recommendations + +42:38 +that Chat GPT made. These were more general things throughout + +42:43 +the store rather than just + +42:45 +the home page. + +42:46 +So if you want, you can, of course, go through + +42:48 +and do all of these. + +42:50 +Yep. Each day, you could come on to ChatGPT + +42:53 +and ask it to help you make 1 small tweak + +42:55 +and just keep making lots and lots of little tweaks. + +42:58 +The SEO and geo rabbit hole is quite, + +43:03 +extensive. + +43:04 +So there are a lot of little tweaks that you + +43:06 +can do. + +43:07 +But those little tweaks are not as important + +43:10 +as what we just did here with + +43:13 +adding this content to the home page. So definitely definitely + +43:18 +recommend you go through this process. + +43:23 +Hope that my, + +43:24 +workflows, + +43:26 +have been able to help you. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L11 - what is seo.org b/_subsections/05-traffic_buyers/S05|L11 - what is seo.org index 5b362df..104288a 100644 --- a/_subsections/05-traffic_buyers/S05|L11 - what is seo.org +++ b/_subsections/05-traffic_buyers/S05|L11 - what is seo.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this video, I’m going to teach you how to get free traffic to your store utilizing a free traffic technique, otherwise known as Search Engine Optimization or SEO.  What does search engine optimization mean? Let me show you! @@ -44,3 +44,806 @@ So why does Google prefer some websites to others? Why does Google like the flex Well, Google is looking at two things when it’s picking websites and stores. The first thing it looks for is onsite optimization. It refers to the tweaks and modifications that you can make to your store so that Google can like it more. For example, when we did a search for lawyer mug, the Shopify flex store pops up. They have tweaks and modifications to this page in their store to rank high for that phrase. In the SEO industry, we would say that they optimized their page around the phrase lawyer mug.  + + +* Review - SEO +** What You Are Trying To Do +Get your store into Google’s organic results (free listings). +Goal: +- rank on page 1 +- get clicks without paying for ads +--- +** What Happens When Someone Searches +Example search: +#+begin_example +lawyer mugs +#+end_example +Google shows: +1. ads (paid) +2. images +3. organic results (free) +You want to be in: +→ organic results +--- +** Why Organic Results Matter +- people click them more than ads +- traffic is free +- no cost per click +--- +** Tradeoff +Free traffic costs: +- time +- effort +- consistency +--- +** What Google Looks For (2 Things) +1. On-site optimization +2. Backlinks +--- +** 1. On-Site Optimization (What You Control) +Definition: +Changes you make on your own website so Google understands it. +Main idea: +→ optimize each page for a specific search phrase +Example: +#+begin_example +lawyer mugs +#+end_example +--- +** Practical Actions (From Transcript) +*** A. Choose a Keyword Per Page +Each page should focus on: +- one search phrase +This is called: +→ keyword research +--- +*** B. Put Keyword On The Page +Example given in transcript: +- keyword should appear in the first 50 words +Meaning: +- Google looks early in the page to understand topic +--- +*** C. Add Text (Important) +Transcript emphasizes: +- Google is a machine +- it reads text well +Therefore: +- pages need text content +- more text = easier for Google to understand +--- +*** D. Optimize These Pages +Transcript explicitly says: +- product pages +- product category pages +- homepage +These are the priority pages. +--- +*** E. Keep Improving Pages +Not one-time: +- continue adding content +- continue improving pages +Example given: +- adding blog posts +--- +** 2. Backlinks (Off-Site Optimization) +Definition: +- another website links to your website +Example from transcript: +- article on entrepreneur.com linking to a site +--- +** Why Backlinks Matter +Google logic: +- if a respected site links to you +- you must be valuable/trustworthy +So: +→ more backlinks = more trust +--- +** Practical Action Mentioned +Method given: +- build large Instagram pages +- use them to create backlinks +(This is explicitly stated as the strategy in the transcript) +--- +** Timeline (Important Reality Check) +Transcript clearly states: +- no fixed timeline +- could be: + - weeks + - months + - longer +--- +** What Actually Makes It Work +From transcript: +- ongoing improvements +- adding more content +- making site “Google-friendly” +--- +** Low Competition Keywords +Definition: +- fewer websites competing +Why important: +- easier to rank +- faster results +--- +** Key Advantage (Important Point) +Transcript emphasizes: +Most stores: +- do little or no SEO +Therefore: +- even basic effort gives advantage +Example: +- Mugdom ranks without perfect optimization +- just by doing more than others +--- +** Working Method (Directly From Transcript Logic) +Do this repeatedly: +1. choose keyword +2. optimize page for that keyword +3. add text/content +4. improve site over time +5. build backlinks +6. repeat +--- +** Mindset +From transcript: +- do not be intimidated +- you do not need perfection +- effort alone puts you ahead +--- +** Bottom Line (From Transcript) +SEO works by: +- making pages easier for Google to understand (on-site) +- making your site more trusted (backlinks) +- continuing to improve over time +Result: +→ higher rankings +→ free traffic +→ free customers + +If you want next step, we can: + + +* Transcript +#+begin_example +00:00 +You know, there is 1 word that pretty much everyone + +00:02 +likes to hear, and that is the word free, + +00:06 +free, free. + +00:07 +Yes, everyone loves things that are free, and in the + +00:10 +next series of videos, I'm gonna be teaching you how + +00:12 +to get free traffic and free potential customers into your + +00:16 +store utilizing a traffic technique called search engine optimization, + +00:20 +otherwise known as SEO. Now that's a big scary phrase, + +00:23 +isn't it? Search engine optimization, + +00:25 +what does that mean? Well, let me show you. Let's + +00:28 +say you come to Google and type in lawyer mugs + +00:30 +and do a search. If you do that, you'll see + +00:33 +that Google has recommended to us a bunch of websites + +00:35 +and links. At the top of the results, you'll see + +00:37 +the paid advertisements. + +00:39 +Businesses pay money to Google to have their website featured + +00:42 +here, which is why they have the word ad and + +00:44 +sponsored next to them. Down below those ads, you'll see + +00:47 +Google has shown some images that they've collected around the + +00:50 +web related to our search, and if we scroll past + +00:52 +those, we'll find these websites here. See how there is + +00:55 +no ad sign next to them? That's because they aren't + +00:58 +advertisements. These are a list of websites and stores that + +01:01 +Google recommends the most to people who are searching for + +01:04 +the phrase lawyer mugs. These websites paid nothing to be + +01:07 +recommended. + +01:08 +Google is just showing them off because it likes them + +01:11 +the most. These free recommendations + +01:13 +are clicked on the most by Google users even though + +01:16 +they are below the ad results. In the SEO world, + +01:19 +we call these the organic listings or the organic results, + +01:22 +And each time someone clicks on these listings, they get + +01:25 +free traffic that they didn't have to pay for. And + +01:28 +check this out. This store here, Mugdom, it's actually a + +01:31 +flex store built with Shopify. + +01:32 +It sells mugs at designs with print on demand services + +01:35 +like Printify, + +01:36 +and it even dropships some of these mugs from AliExpress + +01:39 +too. Hence, it's a flex store as it sources its + +01:42 +products in multiple ways. Your goal, like Mugdom, is to + +01:45 +rank as high as you can in the website listings + +01:47 +for your chosen keywords. The higher you rank, usually, the + +01:51 +easier it is for people to find you and click + +01:53 +on you. Down here, you'll see that there are lots + +01:55 +of other pages of results. Almost no 1 clicks on + +01:58 +these. So really, you don't wanna be on page 2 + +02:01 +or page 3 or page 4. No, you want to + +02:04 +be on page 1 for your chosen keywords + +02:06 +just like Magnum is, and it's my goal in these + +02:09 +series of videos to teach you how to do this. + +02:11 +So yes, in the next series of videos, you're going + +02:14 +to learn how to get Google to like your website + +02:16 +even more so that it's going to be more likely + +02:19 +to show it in its organic search results. If you + +02:21 +have a limited startup budget for your new store, then + +02:24 +focusing on SEO traffic is a great way to get + +02:27 +started. However, something to keep in mind is this. Yes, + +02:30 +SEO traffic is free, which is great. However, it does + +02:33 +take time to both implement these changes and to get + +02:36 +Google to see and recognize these changes. + +02:39 +So just a warning, while this is indeed a free + +02:42 +source of traffic, there is a trade off for it + +02:45 +and that is your time. But that doesn't mean that + +02:47 +you have to choose between Facebook ads and search engine + +02:50 +optimization. + +02:51 +If you've got the time and the money, then you + +02:53 +could choose to run both Facebook ads and you could + +02:56 +optimize your store for Google and take advantage of both + +02:59 +sources of traffic. + +03:00 +So all this begs the question, why does Google prefer + +03:04 +some websites to others? Why does Google like the flex + +03:07 +store mugged in more than other websites selling mugs for + +03:09 +lawyers? Well, Google actually looks for 2 things when it's + +03:12 +picking its favorite websites and stores. The first thing it + +03:15 +looks for is to see if your website has something + +03:18 +called on-site optimization. + +03:20 +Now that's a scary phrase, isn't it? On-site optimization. + +03:23 +Well, something you'll quickly discover when it comes to SEO + +03:26 +is that the industry has a lot of jargony phrases. + +03:30 +The funny thing though is that each of those jargony + +03:33 +words and phrases + +03:35 +actually have really simple meanings, so + +03:38 +don't worry, I will explain the meaning to each 1 + +03:41 +after I first use it. All right, so on-site optimization + +03:45 +is referring to these tweaks and modifications that you can + +03:48 +make to your store so that Google will like it + +03:51 +more. For example, remember how if we search for the + +03:54 +phrase lawyer mugs that the Shopify Flex Store mugged in + +03:57 +pops up? Well, they have made some tweaks and modifications + +03:59 +to this page in their store to rank highly for + +04:02 +that phrase. In the SEO industry, we would say that + +04:05 +they have optimized their page around the search phrase lawyer + +04:08 +mugs. 1 of the ways that they did this was + +04:10 +they put that specific exact phrase, lawyer mugs, in the + +04:14 +first 50 words on the page. This is 1 tweak + +04:16 +that Google likes to see. + +04:18 +In this series of advanced training videos, I'm gonna tell + +04:21 +you the most important tweaks and modifications that you should + +04:24 +make. As you're going to discover, most of these will + +04:26 +be changes to the text in your store. Just a + +04:29 +warning, we will be adding lots of text. The reason + +04:32 +for this is because Google is a robot, a machine. + +04:35 +Because of that, it reads text very well, and so + +04:37 +it favors websites and pages that have it. On-site optimization + +04:42 +is free to do, which is great, and you know + +04:45 +something that's actually quite funny? + +04:47 +Most online stores, despite the fact that it's free to + +04:49 +do this, don't make these tweaks and modifications + +04:52 +at all. Yes, very few stores take the time and + +04:55 +effort to become + +04:57 +Google friendly, and so it means then that if you're + +04:59 +willing to do these tweaks and modifications, that will give + +05:02 +you a big leg up on your competition. + +05:04 +To complete our on-site optimization, + +05:06 +the first thing we're gonna be doing is choosing what + +05:09 +keywords we want each page in our store to be + +05:11 +focused around, and in the SEO industry we call that + +05:15 +keyword research. Next we will then optimize our product pages, + +05:18 +our product category pages, and our homepage + +05:22 +around our chosen keywords. + +05:24 +And don't worry, in the videos to come I'm gonna + +05:26 +be giving you an over the shoulder tutorial about how + +05:29 +I optimized my example store brewed treats around my chosen + +05:33 +keywords. So that is 1 thing that Google likes to + +05:36 +see. It likes to see on-site optimization, + +05:39 +but there is something else that Google likes to see + +05:41 +and that is called backlinks. + +05:44 +Now that's a big scary jargony word, isn't it? Backlinks. + +05:47 +Don't worry, as I promised, I'm gonna explain what it + +05:50 +means. A backlink is simply when another website links to + +05:53 +another external website. So for example, I was featured in + +05:57 +an article on entrepreneur dot com about burnout. + +06:00 +Inside the article was a link to my website, Wholesale + +06:03 +Ted. That link on entrepreneur dot com to my website + +06:06 +is called a backlink. + +06:07 +Google likes to see respected websites + +06:11 +linking to your website. + +06:13 +That's because Google is pretty rational. It thinks, hey, if + +06:16 +you're entrepreneur + +06:17 +dot com, you probably want all of your readers to + +06:19 +stay on your site, right? After all, the longer they + +06:23 +stay, the more ads they see, and thus, the more + +06:26 +money you make. If entrepreneur dot com is therefore linking + +06:29 +to another website and sending its visitors over there instead, + +06:33 +they must really like it and respect it. Getting these + +06:36 +backlinks in the SEO industry is called off-site optimization. + +06:41 +As this is a very important thing to do, I + +06:43 +am gonna show you how to get some really well + +06:45 +respected backlinks to your store, and that is by building + +06:49 +big Instagram pages. Something else I also want to answer + +06:53 +is a question I get asked a lot. + +06:55 +Sarah, how long is it gonna take for Google to + +06:57 +choose my website as 1 of its favorite websites? + +07:00 +The honest answer is that nobody knows. It might take + +07:04 +a few weeks, it might take 2 months, it could + +07:06 +take longer. + +07:08 +There is no set formula here. What I will be + +07:10 +teaching you though in this advanced SEO tutorial series is + +07:13 +not how to make just 1 off changes to your + +07:16 +website. + +07:17 +No, I will be teaching you how to make ongoing + +07:20 +modifications, how to keep adding things to your website that + +07:23 +Google likes, such as adding Google optimized blog posts. And + +07:28 +as you keep doing these things, as you keep adding + +07:30 +more and more Google friendly content + +07:33 +to your website, Google likes it more and more. And + +07:37 +the more it likes your website, the higher the chances + +07:39 +are that it will rank for your chosen keywords, which + +07:42 +of course brings in your free traffic and your free + +07:44 +customers. + +07:45 +So unfortunately, + +07:47 +it is impossible to know exactly how long it's gonna + +07:50 +take for Google to choose your website as 1 of + +07:53 +its favorite websites to rank for your chosen keyword. The + +07:56 +key though is to be consistent and to keep making + +07:58 +your website bigger and better and to continuously + +08:01 +add more Google friendly content to it. That's also why + +08:05 +as part of the keyword research video, you're gonna see + +08:08 +that I'm gonna place a really big emphasis on low + +08:10 +competition keywords. + +08:12 +Low competition keywords are when there are less websites competing + +08:15 +for that specific keyword phrase, and so that means then + +08:19 +that it should be very quicker and easier for us + +08:22 +to become Google's favorite website within it. There is also + +08:25 +something else that I want to say, and that is + +08:27 +that you should not be intimidated + +08:29 +by SEO. Very, very few other online stores out there + +08:33 +put any effort into their SEO at all. They make + +08:35 +very few, if any, tweaks. As you go through this + +08:38 +advanced SEO tutorial series, you'll be able to see that + +08:41 +this page here by Mugdom doesn't even do everything that + +08:44 +I'm gonna teach you, and yet it ranks really highly + +08:47 +for its chosen keyword that it's optimized around, lawyer mugs. + +08:50 +Why? Well, it may not have the perfect on-site optimization, + +08:54 +but it tries a lot harder than almost every other + +08:57 +online store out there, and that puts it leaps and + +09:00 +bounds ahead of its competition. + +09:01 +So the moral of the story here is this. Maybe + +09:04 +you won't end up following my instructions absolutely perfectly, + +09:08 +but even just trying it all puts you leaps ahead + +09:11 +of your competition. + +09:13 +So don't be intimidated. + +09:14 +Just do your best. Luckily though, I do think that + +09:17 +most of you watching out there will be able to + +09:19 +follow my instructions absolutely fine. My tutorials are gonna be + +09:23 +over the shoulder style, so you'll be able to follow + +09:25 +along with me on my computer as I make the + +09:28 +modifications to my own website, and I think you're gonna + +09:30 +discover that making them is a whole lot easier than + +09:33 +you might have thought. So are you ready to start + +09:36 +optimizing your store to get free traffic and free customers + +09:39 +into it? + +09:41 +If you are, let's go. I'll see you on the + +09:43 +next video. +#+end_example diff --git a/_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org b/_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org index 80b757a..9cbe322 100644 --- a/_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org +++ b/_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Now, we’re going to do the first phase of Search Engine Optimization or SEO. We are going to research keywords where we will be optimizing each of the pages in our store around. #+attr_html: :width 800 @@ -129,3 +129,1903 @@ So let’s keep looking until we find the right keyword. Let’s try the camera Keep in mind that you have to go through multiple keywords to find the best one. Sometimes it’s going to be a bit trickier and you have to go through multiple keywords. There you have it! Go ahead and find the keywords for your homepage, product category pages and each of your product pages. + + +* Review + +** Summary +This lesson explains how to do keyword research for SEO by choosing one target keyword for each major store page. + +** Core Goal +Choose keywords that each page can realistically rank for in Google. + +Pages that need keywords: +- homepage +- product category pages +- product pages + +** What A Keyword Means +A keyword is the search phrase someone types into Google. + +Example: +#+begin_example +doctor mugs +#+end_example + +Even though it has two words, it counts as one keyword phrase. + +** Pages To Optimize +Each important page should have its own target keyword. + +*** Homepage +Use a broad keyword that matches the overall store. + +Example: +#+begin_example +coffee gifts +#+end_example + +*** Category Pages +Use keywords for product groups. + +Examples: +#+begin_example +best coffee mugs +best travel mug +#+end_example + +*** Product Pages +Use more specific keywords for individual products. + +Examples: +#+begin_example +cat spoon +camera lens thermos +#+end_example + +** Tool Used +Use Moz Keyword Explorer. + +The course recommends: +- Moz Medium plan +- use the 30-day free trial +- cancel before rebilling if you do not want to keep it + +Reason: +- keyword research may require 300–1000 searches +- cheaper plan may not provide enough searches + +** Main Metrics To Check +Focus on: + +1. Monthly volume +2. Difficulty score + +** Difficulty Score Rules +Moz gives difficulty from 0–100. + +Target: +- best: under 40 +- acceptable: 40–45 +- only if necessary: 45–50 +- avoid: over 50 + +Rule: +#+begin_example +Lower difficulty matters more than higher volume. +#+end_example + +** Keyword Selection Principle +Choose the lowest-competition keyword that is still relevant and has search volume. + +Ideal keyword: +- relevant +- low difficulty +- decent traffic + +** Minimum Search Volume +Lowest acceptable Moz volume: +#+begin_example +11–50 monthly searches +#+end_example + +This seems small, but it can still be useful because of long-tail traffic. + +** Long-Tail Keywords +A long-tail keyword is a longer, more specific search phrase. + +Example: +#+begin_example +funny mug for a doctor +#+end_example + +The transcript says long-tail keywords make up most search traffic. + +So ranking for a shorter keyword can also help you rank for related longer phrases. + +** Traffic Reality +Moz volume only estimates the obvious keyword traffic. + +Actual traffic may be higher because: +- people search longer variations +- related phrases also bring visitors +- many pages together add up + +** How To Choose Between Two Keywords +If one keyword has much more traffic and only slightly higher difficulty, it may be worth choosing. + +Transcript rule of thumb: +- if traffic is about double +- and difficulty is only within about 3 points higher +- choose the higher-traffic keyword + +But: +- there is no exact formula +- use judgment + +** Homepage Keyword Process +Start with a broad store keyword. + +Example starting keyword: +#+begin_example +novelty coffee mugs +#+end_example + +Then check Moz suggestions. + +Examples checked: +- funny coffee mugs +- unique coffee mugs +- coffee gifts + +Chosen example: +#+begin_example +coffee gifts +#+end_example + +Reason: +- high monthly volume +- low difficulty +- broad enough for homepage + +** Category Page Keyword Process +Pick keywords matching each product category. + +Example category: +#+begin_example +coffee mugs +#+end_example + +Checked: +- unique coffee mugs +- funny coffee mugs +- best coffee mugs +- cool coffee mugs + +Chosen: +#+begin_example +best coffee mugs +#+end_example + +Reason: +- strong volume +- low difficulty +- relevant to the category + +Example category: +#+begin_example +travel mugs +#+end_example + +Chosen: +#+begin_example +best travel mug +#+end_example + +Reason: +- best balance found +- not perfect, but usable + +** Product Page Keyword Process +Product keywords are more specific. + +Expect: +- lower traffic +- fewer keyword options +- more compromise + +Example product: +#+begin_example +cat coffee spoons +#+end_example + +Chosen: +#+begin_example +cat spoon +#+end_example + +Reason: +- difficulty below 40 +- relevant enough +- better volume than the more specific phrase + +Example product: +#+begin_example +camera lens travel mug +#+end_example + +Better final keyword: +#+begin_example +camera lens thermos +#+end_example + +Reason: +- “mug” keywords were too competitive +- “thermos” was less obvious but better +- keyword research revealed a better angle + +** Keywords To Avoid + +*** Irrelevant Keywords +Do not choose keywords that do not truly match the page. + +Example: +- do not use “cute mugs” if not all mugs are cute +- do not use “tea mugs” if the page is mainly coffee mugs + +*** Wrong Search Intent +Avoid keywords where the searcher wants something you do not provide. + +Example: +#+begin_example +camera lens coffee mug in stores +#+end_example + +Reason: +- searcher wants to buy in a physical store +- your online store does not match that intent + +*** Misspelled Keywords +Avoid spelling mistakes even if they have traffic. + +Reason: +- they look unprofessional on your site + +*** Trademark Keywords +Avoid trademark keywords unless the product is genuinely that branded item. + +Examples: +- Canon +- Nikon + +Reason: +- your product may be inspired by those items +- but it is not actually those branded products + +** Practical Workflow +For each page: + +1. Identify what the page is really about +2. Search a broad keyword in Moz +3. Check monthly volume +4. Check difficulty +5. Open keyword suggestions +6. Test related keywords +7. Reject irrelevant keywords +8. Reject wrong-intent keywords +9. Reject trademark keywords +10. Choose the best realistic keyword +11. Record the keyword for that page + +** Keyword Research Table Template + +| Page | Page Type | Starting Keyword | Chosen Keyword | Volume | Difficulty | Notes | +|------+-----------+------------------+----------------+--------+------------+-------| +| | Homepage | | | | | | +| | Category | | | | | | +| | Product | | | | | | + +** Research Checklist [0/9] +- [ ] Choose homepage keyword +- [ ] Choose keyword for each category page +- [ ] Choose keyword for each product page +- [ ] Check monthly volume +- [ ] Check difficulty score +- [ ] Prefer difficulty under 40 +- [ ] Avoid irrelevant keywords +- [ ] Avoid misspellings +- [ ] Avoid trademarks + +** Key Insight +Keyword research is not perfect. + +You will often compromise between: +- relevance +- traffic +- difficulty + +** Bottom Line +Do not chase the biggest keyword. + +Choose keywords that are: +- relevant +- low competition +- realistic to rank for + +Then optimize each page around one chosen keyword. + + +* Transcript +#+begin_example +00:00 +In this video, we are gonna do the first phase + +00:02 +of search engine optimization, + +00:03 +otherwise known as SEO. + +00:05 +We are going to be researching and picking keywords that + +00:08 +we will optimize each of the pages in our store + +00:11 +around. A keyword is a string of words that you + +00:14 +type into Google to search for. So So if we + +00:16 +come to Google and type in Doctor. Muggs, this phrase + +00:18 +here, Doctor. Muggs, would be called a single keyword even + +00:22 +though it's actually 2 words. And of course, if we + +00:25 +do a search for the keyword Doctor. Muggs, we'll find + +00:27 +that a flex store doing both AliExpress drop shipping and + +00:30 +print on demand is currently ranking number 2 in the + +00:33 +organic results for this keyword. The page of theirs that + +00:36 +is ranking for this keyword is actually a category page + +00:39 +featuring different mugs aimed at doctors. Most of these are + +00:42 +custom mugs that they've created with print on demand services, + +00:45 +but they are also dropshipping this mug from AliExpress as + +00:48 +well. So what we're gonna do is for each of + +00:50 +the main pages on our site, we're gonna choose a + +00:53 +keyword for each of them and then optimize those pages + +00:56 +around that keyword. We're gonna choose a keyword for each + +00:59 +of our product pages and we're gonna choose a keyword + +01:01 +for each of our category pages. And we are also + +01:04 +gonna be choosing a keyword for our homepage. + +01:07 +To do that, we're gonna use the Moz keyword research + +01:09 +tool. To access it, you usually need to purchase a + +01:12 +Moz medium subscription. + +01:13 +Moz do have a cheaper subscription you can sign up + +01:16 +for, but they only include 150 + +01:18 +keyword research searches, which is unlikely to be enough for + +01:21 +us. The chances are we'll end up doing 300 to + +01:24 +1000 keyword searches by the time we've identified our keywords, + +01:27 +so we will need the medium subscription, which has up + +01:30 +to 5000 searches a month. But this is expensive, isn't + +01:34 +it? Luckily, Moz do have a free 30 day trial + +01:37 +for their Medium plan. It currently lasts 30 days. I + +01:40 +recommend you take out the trial, find the keywords that + +01:43 +you need, and then cancel before it rebills you. It + +01:45 +will rebill automatically so you'll need to remember to cancel + +01:48 +if you don't want it for longer than 30 days. + +01:51 +I'll have a link to Moz and its trial on + +01:53 +this page. When we are completing keyword research, we're gonna + +01:56 +be prioritizing + +01:57 +keywords that have low competition. + +01:59 +Low competition keywords are when there are either less websites + +02:02 +competing for the keyword or the websites that are currently + +02:05 +ranking for the keyword + +02:06 +are not well optimized around it. We want to choose + +02:09 +those low competition keywords because it gives us an opportunity + +02:12 +to optimize our pages for that keyword better than our + +02:15 +competitors so that we can outrank them. The more difficult + +02:19 +a keyword, the longer it's going to take to rank + +02:21 +for them. And honestly, we really just wanna be getting + +02:24 +traffic and sales flowing into our site with less effort, + +02:27 +so the low competition keywords + +02:29 +are our main focus here. Manually checking for this for + +02:32 +all of our keywords would take a very long time, + +02:34 +which is why we are going to use the Moz + +02:36 +Keyword Explorer tool to speed up the process for us. + +02:39 +The metrics we want to focus on are the monthly + +02:42 +traffic volume and the difficulty score. The Moz keyword tool + +02:45 +is gonna give us a difficulty score out of 100. + +02:47 +Our real ultimate goal is to find keywords with traffic + +02:50 +that have a difficulty score below 40. Sometimes we are + +02:53 +gonna have to compromise on traffic numbers to target a + +02:56 +lower competition keyword. + +02:57 +But remember, the lower the competition, the easier it is + +03:00 +to rank for it and the faster you will make + +03:02 +money in sales. Sometimes it's just not possible to find + +03:05 +easy keywords like this. So then we'll look for keywords + +03:08 +with a difficulty rating of between 40 to 50. And + +03:11 +for some, it's just gonna be too tough to stick + +03:13 +to that. So the most we'll ever go up to + +03:15 +for a page is 50. But really, the difference between + +03:19 +50 and 40 is huge. So we want to stay + +03:21 +away from anything over 45 if we can and truly + +03:25 +prioritize keywords below 40. In an ideal world, we would + +03:29 +find a keyword that has low competition yet lots of + +03:32 +traffic, but sometimes this just isn't possible. + +03:35 +And in those cases, we're going to have to strike + +03:37 +a balance. + +03:38 +Now usually, if there is a keyword that's got double + +03:41 +the traffic numbers and is only within 3 points of + +03:45 +difficulty + +03:46 +to the lower competition keyword, + +03:48 +I would choose the 1 that's more difficult but has + +03:50 +the most traffic. + +03:51 +But there's honestly no set formula here. It's gonna be + +03:54 +a process of researching and weighing up and dealing with + +03:58 +compromise. + +03:58 +In fact, my video tutorials are usually highly curated, + +04:03 +but for this 1 here, I've decided to do true + +04:05 +over the shoulder style videos so that you can see + +04:08 +my exact process throughout it. I wanted to show it + +04:11 +in this way because as you're gonna see, the process + +04:13 +isn't perfect. It's about weighing these 2 things up. You're + +04:17 +not always going to find the perfect keyword and the + +04:20 +process itself is not always perfect. But that's absolutely fine. + +04:24 +The site here, Mugdom, well, you know, this site isn't + +04:27 +actually the most well optimized, but it's still getting SEO + +04:30 +traffic. + +04:31 +Why? Because it's trying its best, and most stores don't + +04:34 +even try at all. So just putting any effort to + +04:37 +your SEO at all already puts you leaps and bounds + +04:40 +ahead of your competition. + +04:41 +The lowest search volume we will choose for a keyword + +04:44 +is a volume of 11 to 50. This means that + +04:46 +Moz predicts that between 11 to 50 people each month + +04:49 +search for this keyword. Now this may seem small, but + +04:52 +there's something to keep in mind. Most people use much + +04:55 +longer phrases. Instead of the keyword doctor mugs, they might + +04:58 +search funny mug for a doctor. That would be a + +05:01 +keyword featuring 5 words. We would call this a long + +05:03 +tail keyword. Long tail keywords, as you can see, make + +05:07 +up the majority of traffic, about 70 percent. By ranking + +05:10 +well for a keyword like Doctor. Mugs, you will also + +05:12 +rank well for these long tail keywords too and get + +05:15 +traffic from them. The thing though is that long tail + +05:17 +keywords are difficult for tools like Moz to analyze because + +05:22 +of the fact that they only get a handful of + +05:24 +searches a month. So what you need to keep in + +05:26 +mind through this process is it's not just 11 to + +05:28 +50 people you'll be reaching by ranking for a keyword + +05:31 +with an estimated amount of traffic. That's only 30 percent + +05:34 +of the traffic you'll be getting. In reality, it's more + +05:37 +like 36 to 166 + +05:39 +people. And that's just for 1 keyword. Remember, we're gonna + +05:42 +be selecting lots of keywords here, and they are going + +05:46 +to add up collectively. + +05:47 +And over time, you can add in more pages and + +05:50 +rank for those as well and you will build up + +05:53 +your traffic empire. So yes, it's gonna be about striking + +05:56 +a balance. Low competition is our primary reason for choosing + +05:59 +a keyword. But But if another keyword is just a + +06:01 +few points higher on the difficulty scale but has substantially + +06:05 +more traffic, + +06:06 +then we would choose that 1 usually instead. + +06:09 +All right. Let's start out by picking a keyword for + +06:11 +our homepage. Remember, my example store throughout this tutorial series + +06:15 +is Brewed Treats and it sells coffee items and accessories. + +06:19 +So let's go and find a keyword for it. + +06:22 +Fantastic. So once you've logged into your Moz account, I've + +06:25 +come and, clicked on the Keyword Explorer Research tool. + +06:29 +So what you wanna do for your homepage is you + +06:31 +wanna try to think of a broad keyword + +06:34 +that matches the types of items that you're selling in + +06:36 +your store. So for brewed treats, our primary item is + +06:40 +novelty coffee mugs. So so that would be a good + +06:42 +keyword to start with. + +06:44 +And, you know, we're also selling items that are fantastic + +06:48 +as gifts, + +06:49 +so coffee gifts could be another 1. We don't need + +06:51 +to get this keyword right. We don't need to choose + +06:53 +the best keyword to start with because as you're going + +06:56 +to discover, Moz is going to recommend to us, + +07:00 +similar keywords + +07:01 +that we can then do research on. So we just + +07:04 +need to get 1 in there to get started. So + +07:07 +we're going to start with novelty + +07:10 +coffee + +07:11 +mugs, and you wanna make sure that you've got this + +07:13 +set to the United States. + +07:15 +And once you've done that, do a search. + +07:18 +Okay. So your this is not bad. This difficulty rating + +07:21 +is pretty good. It's not below 40, which is what + +07:24 +we really, really want, but this is still very low. + +07:27 +And the monthly search volume is pretty nice as well. + +07:30 +There's a good chance that your homepage keyword is going + +07:33 +to have the highest monthly search volume out of all + +07:36 +the keywords that you end up choosing because usually it's + +07:38 +the broadest. + +07:39 +So it's nice to pick a high volume keyword. + +07:42 +But as I said, we can, take suggestions from Moz + +07:45 +and check out what keywords Sabre can be. So we're + +07:48 +gonna come and click see all suggestions. + +07:52 +Now here's the list they've given us. + +07:54 +Because we want to go after a higher monthly search + +07:57 +volume, + +07:58 +since this is our homepage keyword, I'm gonna sort this + +08:01 +by monthly volume. + +08:04 +Here, here's 1 that they recommended + +08:06 +that's + +08:07 +quite relevant. + +08:08 +Your funny coffee mugs. Most of our coffee mugs are + +08:11 +funny by nature because they are novelty. + +08:14 +So let's do a search for it. + +08:16 +We're not gonna do this anyway. I mean, this is + +08:18 +was already sort of pushing it because not all of + +08:21 +our coffee mugs are funny, and we're not just selling + +08:24 +coffee mugs. And, it's a big no because this is + +08:27 +really high. As I said, we can go above 45 + +08:31 +difficulty, but only if we have to. We really want + +08:34 +to be sticking to, + +08:36 +45 and below and ideally, + +08:39 +below 40. This is a nice monthly search volume, but + +08:42 +this offsets it far too much when we could pick + +08:45 +a much easier keyword that we've already discovered. + +08:48 +So let's come back and, try this 1 here. + +08:53 +Unique coffee mugs. + +09:00 +This is much better. I would choose this 1 over + +09:02 +the other 1 any day. + +09:04 +It's only within a 3 point difference to our earlier, + +09:08 +keyword that we found, and the monthly search volume for + +09:10 +it is really high. So, + +09:13 +it's still a little bit more difficult than I'd ideally + +09:15 +love it to be. I'd love it to be below + +09:17 +40, but this here, you know, this is manageable. + +09:21 +I do think though that we need to check my + +09:23 +other idea, which was coffee gifts. + +09:29 +Alright. So, + +09:30 +this is much better. Look at this here. This is + +09:33 +kind of a unicorn keyword. This is a keyword that's + +09:36 +extremely good because the monthly search volume is really high, + +09:39 +yet the difficulty, + +09:41 +level is + +09:42 +really low. 33 + +09:44 +is extremely low. + +09:46 +So I don't think we're gonna find anything better than + +09:48 +this. So we're gonna stick with this as our primary + +09:51 +keyword for the homepage. + +09:53 +Next, you wanna do product research for each of your + +09:55 +product category pages. If you've been following along with the + +09:58 +video tutorial series, you will know that I added a + +10:00 +category for coffee mugs in my example store and I + +10:04 +added a category for travel mugs. Plus I added a + +10:06 +category for coffee spoons. So that is 3 different keywords + +10:09 +that I now need to find for each of those + +10:11 +pages. Just like before, I want to strike a balance + +10:14 +between traffic numbers and the difficulty score with low competition + +10:19 +being my primary reason for choosing a keyword. All right. + +10:21 +I'm gonna switch over to my computer and you can + +10:24 +watch me complete keyword research in real time. I'm gonna + +10:27 +show you how I found a keyword for 2 of + +10:29 +my product category pages, the first being coffee mugs and + +10:32 +the second being my travel mug category page. So I'm + +10:36 +gonna start out by doing keyword research for, what's probably + +10:40 +gonna be my biggest category page, which is coffee mugs. + +10:43 +Now of course, we did find a keyword before that + +10:45 +was quite suitable, didn't we? + +10:50 +This here is a keyword that would be great for + +10:55 +my, + +10:56 +coffee category. + +10:58 +But, the difficulty + +11:00 +this is fine, but it's not great. I definitely wanna + +11:03 +see if we can do better, so + +11:06 +I'm gonna come and click on all suggestions. + +11:10 +And we might find that this is the best balance, + +11:12 +but it's definitely worth, taking a look see. So we + +11:16 +know we don't wanna do funny coffee mugs, + +11:19 +but what about best coffee mugs? + +11:27 +Well, this is much better, isn't it? This is why + +11:29 +you check. Look at this here. Difficulty + +11:32 +34, yet still has a huge monthly volume. So right + +11:35 +now, this keyword is definitely winning. + +11:40 +Let's check out cool coffee mugs. + +11:46 +I mean, this is great. I'd normally be happy to + +11:48 +see this, but why would I go for a harder + +11:49 +keyword that has has less search volume? + +11:52 +So cool coffee mugs is not going to be our + +11:55 +keyword. + +11:56 +I'm gonna stay away from cute mugs because while some + +11:59 +of my mugs are cute, they're not all cute and + +12:02 +it's the same for this 1 here. Some of my + +12:05 +mugs are suitable for tea but some aren't. + +12:08 +Definitely gonna stay away from travel coffee mug because that's + +12:12 +a whole other category that we're gonna research + +12:15 +shortly. And, you know, best coffee mug, this is extremely + +12:18 +similar to our other winning keyword. + +12:21 +Sure, we sell some big coffee mugs, but not all + +12:23 +of the mugs in our category page are going to + +12:26 +be big ones. You know? So I think we've definitely + +12:29 +found our winner here. It's going to be best coffee + +12:32 +mugs. + +12:34 +So the question now is, what about our travel mug + +12:37 +category? + +12:39 +Let's see if we can find a good keyword for + +12:42 +that. So let's start off by, typing in + +12:45 +cool + +12:47 +travel mugs just to give us some ideas. + +12:51 +Well, that's not so good, is it? + +12:53 +The monthly search volume, + +12:55 +is pretty low. I think this is a great indication + +12:59 +that the travel mug + +13:01 +keyword + +13:02 +is not going to be as widely searched for as + +13:06 +coffee mugs. So we need to make sure that we + +13:09 +don't + +13:10 +try to pick keywords with the same traffic volume as + +13:13 +coffee mugs because we're unlikely to find it. + +13:17 +So let's come and + +13:19 +see what we've got. + +13:22 +Best travel mug. + +13:31 +Yeah. So, you know, the difficulty, + +13:34 +isn't great, but, I mean, it's fine. And but the + +13:37 +monthly search volume is really good. I'm just gonna tie + +13:41 +try putting an easel onto that. + +13:43 +Yeah. + +13:45 +So we would + +13:46 +we would focus on the word mug over mugs, but, + +13:50 +you know, this is looking pretty good. So right now, + +13:52 +this is currently our winner, but it's worthwhile + +13:57 +going and taking a look at what other ones we've + +13:59 +got. + +14:00 +Best travel coffee mug. + +14:08 +Nah. This 1 is just a little bit harder for + +14:10 +no reason. + +14:22 +Same deal. Yeah. More it's it's trickier, but, + +14:26 +it's just not it's not necessary. + +14:30 +So + +14:31 +a lot of these + +14:32 +are just variations + +14:34 +on the same. So + +14:36 +I think we've got it. We've got our we're gonna + +14:38 +go with, + +14:41 +guest + +14:43 +travel + +14:45 +mug. + +14:46 +Yep. This is the 1. So, + +14:49 +we've found our keywords for our 2 category pages. + +14:53 +We're gonna go with best travel mug for travel mugs, + +14:56 +and we're gonna go with best coffee mugs for our + +14:59 +coffee mug category. + +15:00 +So there you go. I had great luck finding a + +15:03 +keyword for my coffee mug category page, but not my + +15:06 +travel mug category page. That's just how it is. Sometimes + +15:09 +we're not always gonna find unicorn keywords for each of + +15:12 +them. We need to compromise. So after you've chosen a + +15:15 +keyword for each of your product category pages, we now + +15:18 +need to choose a keyword for each of our product + +15:22 +pages. It's okay to target keywords. Remember, with lower search + +15:25 +volumes, this is just a fraction of its actual traffic + +15:27 +volume, plus all of the traffic across our pages will + +15:30 +add up. Our goal is to look for the lowest + +15:32 +competition keyword we can find that is still relevant to + +15:35 +our item that also gets traffic. And as you're going + +15:38 +to discover, because we're getting more and more specific + +15:41 +with the types of searches that we're doing, the traffic + +15:44 +numbers are likely to decrease during this keyword research phase + +15:48 +and that is okay. I'm gonna show you in real + +15:50 +time how I completed keyword research for 2 of my + +15:53 +products. The first is my cat coffee spoons and the + +15:56 +second is the Camberlands travel mug. Okay. So let's start + +15:59 +out by looking for a keyword, + +16:01 +for cat coffee spoons. So + +16:05 +cat coffee + +16:09 +spoons to get us started. + +16:11 +So, you know, great difficulty, + +16:13 +horrible monthly volume search traffic. + +16:17 +So let's come and see what suggestions we have from + +16:20 +Moz. + +16:23 +So in this case here, in the past, I've been + +16:25 +searching by monthly volume. + +16:27 +But as you can see, + +16:30 +we are not getting good + +16:32 +keyword suggestions from that. We're getting lots of things that + +16:35 +are quite irrelevant, + +16:36 +and we're targeting down very specific here. So we really + +16:40 +want to be searching for relevancy, + +16:42 +and we're just gonna have to go through + +16:45 +and look at the monthly volume + +16:47 +ourselves. + +16:48 +So we really don't have too many to choose from + +16:51 +here, which makes sense because + +16:53 +this is a very niche keyword. + +16:57 +So let's try cat spoon. + +17:05 +You know what? + +17:07 +This here, + +17:08 +pretty good. + +17:09 +We're below 40. Obviously, this is lower, but the reason + +17:12 +why it's lower is because of the fact that we + +17:15 +are looking, + +17:17 +for very specific, very niche keywords here. So we shouldn't + +17:21 +be concerned about the fact that this is much lower + +17:23 +than usual. + +17:24 +So, + +17:25 +we'll definitely go with this keyword here for cat spoons. + +17:29 +So now it's time to look for our second example, + +17:32 +product, the camera lens travel mug. So let's just get + +17:36 +started by typing that in. + +17:39 +Oops. Sorry. + +17:47 +This is not so good. + +17:48 +Look at this difficulty, 50. Remember, 50 is our absolute + +17:52 +maximum + +17:53 +when we're desperate desperate, + +17:55 +for a keyword and we can't find anything + +17:58 +lower. + +18:00 +And, of course, you know, the monthly search volume + +18:03 +isn't so great. + +18:04 +But now that we've had the keyword suggestions loaded up, + +18:08 +we'll take a look at those + +18:09 +and see what Moz has for us. + +18:13 +So, + +18:15 +we wanna look for ones over here with monthly volume. + +18:18 +So, + +18:20 +let's try well, actually, no. We don't wanna try this. + +18:22 +So look at this here. This here is a great + +18:25 +example of a keyword you want to avoid, + +18:27 +camera lens travel mug. This is a spelling mistake. + +18:32 +And sure, spelling mistakes + +18:34 +have, + +18:36 +traffic + +18:37 +but and you might get traffic for those keywords, but + +18:41 +anyone else is going to look at + +18:43 +your store and think it's extremely unprofessional so + +18:47 +avoid that. + +18:49 +So let's try camera lens coffee mug. This 1 has + +18:51 +a lot more + +18:52 +monthly search volume as a bonus. + +19:00 +Yeah. It's got more monthly search volume, and it's slightly + +19:03 +easier, but not really. This is still extremely, + +19:06 +extremely high. + +19:08 +Would definitely rather go with this keyword because of the + +19:11 +fact that it's got more search volume and it's slightly + +19:14 +easier. But really, I wanna try to find something simple + +19:17 +something easier than that. 49 is really pushing it. + +19:22 +So, + +19:25 +let's see. + +19:26 +Camera lens + +19:28 +mug. + +19:32 +Yeah. Look at this here. Difficulty 50. + +19:35 +This is a more challenging keyword and I'm glad that + +19:38 +we've come across this because you're definitely going to find + +19:40 +this. Not all keywords are easy. We've had some we've + +19:43 +had a pretty good time finding + +19:45 +low competition, + +19:46 +high traffic keywords so far, but it's just not always + +19:50 +the case. + +19:51 +And we're going to have to + +19:54 +make some sacrifices and we're going to have to make + +19:56 +some compromises. + +19:58 +This is a keyword I'll avoid because sometimes when you + +20:01 +look at a keyword, you can very easily see the + +20:04 +buyer's intent or the searcher's intent. Camera lens coffee mug + +20:07 +in stores. + +20:09 +Clearly, this person is looking for all the people that + +20:11 +are searching for this are looking for 1 of, travel + +20:15 +mugs, + +20:16 +that they can buy immediately in a physical store, but + +20:19 +that's why they say in stores. + +20:21 +So we don't want to rank for this keyword because + +20:23 +the types of people that come into our store won't + +20:26 +want to buy it anyway because they're looking to purchase + +20:28 +it in a physical store. + +20:31 +So we're going to skip this keyword. + +20:34 +Let's try this + +20:40 +1. No. No. Less monthly volume, + +20:44 +same difficulty. + +20:45 +Definitely not going for that. + +20:48 +Once again, a spelling mistake. And you may have noticed + +20:51 +I keep it going + +20:52 +like, Canon, + +20:54 +camera lens mug. So I am avoiding anything with the + +20:58 +word Canon in it, + +21:00 +and Nikon in it because those number 1, they're trademarked + +21:04 +phrases. + +21:05 +And you can still, I believe, legally + +21:08 +use them because, of course, you're able to sell Canon, + +21:12 +cameras and you're allowed to mark them as being Canon + +21:14 +cameras. But our travel mug doesn't actually feature the Canon + +21:17 +logo because that would be illegal, + +21:19 +and it's a fake logo. + +21:22 +It is inspired by Canon, but it's not the Canon + +21:24 +logo. It's almost like a satirical version of this. So, + +21:29 +we don't want to do that because we're not actually + +21:32 +selling a Canon camera lens mug. So we're gonna stay + +21:35 +away from that. + +21:42 +Yeah. And sometimes you just gotta keep + +21:45 +keep looking. + +21:54 +Here we go. So, + +21:55 +the DSLR coffee mug, that's interesting. DSLR is not a + +22:01 +trademark phrase. + +22:04 +But I thought we were gonna maybe get lucky here, + +22:06 +but, no, it's still quite difficult. + +22:10 +What about this 1 here? Can we find something that's + +22:12 +closer to + +22:17 +to 45? + +22:22 +Okay. Here we go. + +22:23 +So this year is definitely not perfect. 46 definitely higher + +22:27 +than I'd like, obviously. I've been calling 44 fine, but + +22:30 +46 is definitely a whole lot bigger than 50. + +22:33 +And the monthly search volume for this is still really + +22:36 +good. + +22:37 +The other thing I like about this too is that + +22:39 +there are other long tail keywords we can see for + +22:41 +the word thermos. + +22:43 +So, + +22:44 +you know, everyone is clearly trying to target words like + +22:47 +mugs + +22:50 +whereas not as many people are trying to target this. + +22:53 +And, + +22:54 +this here will then give us a competitive edge + +22:57 +when it comes to not just ranking for a short + +23:00 +a short tail keyword but also for the long tail + +23:03 +keywords related. + +23:04 +So, you know, looking at this here, we're starting to + +23:07 +well, we're pretty much running out of keywords + +23:09 +that have minimum traffic data. And so based on that, + +23:14 +this is definitely going to be our winner, + +23:17 +and this is gonna be the keyword that we're gonna + +23:19 +be targeting for our cameraman's travel mug. Now I know + +23:23 +I had to go through quite a lot of keywords + +23:24 +that time but I wanted to keep it in so + +23:26 +that you can see that sometimes there is quite a + +23:28 +bit of research involved and you're gonna go through multiple + +23:31 +keywords + +23:32 +during that phase to find the best 1. Sometimes you + +23:35 +will get really lucky and very early on in the + +23:37 +process, you're gonna find a very obvious keyword that you + +23:40 +should focus on like I did for the cat spoons. + +23:42 +But sometimes it'll be a bit trickier and you'll have + +23:44 +to go through multiple keywords and make more sacrifices, + +23:48 +and this was the process that we went through actually + +23:50 +for the camera lens travel mug. And of course, through + +23:52 +the research phase, I discovered that it was better to + +23:55 +focus on the keyword thermos + +23:57 +instead of the word mug, which is something I had + +24:00 +not considered + +24:01 +until I had started the research phase. So don't rush + +24:05 +this step. Like me, you might end up being surprised + +24:08 +at what you discover. Alright. So go ahead now and + +24:11 +research and find a keyword for your homepage, + +24:14 +for each of your product category pages, and each of + +24:17 +your product pages. +#+end_example diff --git a/_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org b/_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org index 268e1bd..3139062 100644 --- a/_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org +++ b/_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org @@ -9,4 +9,86 @@ * Notes -* Description +* Tutorial Notes + + +* Transcript +#+begin_example +00:00 +Okay. In this video, I'm gonna answer a question that + +00:02 +I get asked a lot which is this. What happens + +00:05 +when someone actually buys something from my store? + +00:08 +How does Printify actually handle everything? It's a good question. + +00:12 +So this is 1 of my favorite parts of the + +00:14 +whole business model because it is so hands off. Right + +00:18 +after I bought a t shirt, the order instantly appeared + +00:20 +in my Shopify dashboard and within a minute, Shopify had + +00:24 +already handed it off to Printify and then that was + +00:27 +pretty much it. It was very late at night so + +00:29 +I literally decided to just shut my laptop and I + +00:32 +just went to bed. And when I woke up the + +00:34 +next morning and checked my order status within Printify, the + +00:37 +supplier that I was using, Monster Digital, + +00:40 +had already printed the shirt, + +00:42 +packaged it, and shipped it out while I was sleeping. + +00:45 +Printify updated the order automatically and the order tracker showed + +00:49 +that it had been shipped and Shopify updated it too + +00:52 +and sent me the shipping confirmation email complete with a + +00:56 +tracking number. And so as you can see, other than + +00:58 +creating products and answering customer emails or doing marketing, I + +01:02 +don't have much else that I have to do. My + +01:04 +stores run almost entirely on autopilot + +01:07 +and so that's genuinely how easy it is when your + +01:10 +store is already set up correctly and your customers start + +01:13 +placing orders from it. It all just happens on autopilot. +#+end_example diff --git a/_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org b/_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org index 863b5e8..e2f8265 100644 --- a/_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org +++ b/_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org @@ -9,4 +9,568 @@ * Notes -* Description +* Tutorial Notes + +* Review + +** Summary +This lesson explains the basic operating routine for managing and growing an online store. + +** Daily Store Management +The main daily task is checking customer emails. + +Check for: +- customer questions +- support requests +- pre-sale questions +- order issues +- failed orders +- print-on-demand supplier warnings + +Recommended rhythm: +- ideally every business day +- at minimum every second business day + +** Email Time Estimate +Typical email volume: +- about 1 email per 6–20 orders + +Daily time estimate: +- normal days: often under 10 minutes +- busy days: 10–30 minutes +- peak season: plan for up to 30 minutes + +Peak season example: +- Christmas + +Common Christmas question: +- will the gift arrive in time? + +** Use AI For Customer Emails +AI can speed up customer support replies. + +Suggested use: +- draft email responses +- rewrite replies more naturally +- answer simple customer questions faster + +The transcript mentions Claude as the preferred email-writing tool because it sounds natural, but any good chatbot can be used. + +** Supplier / Order Checks +Also check emails from print-on-demand suppliers. + +Look for: +- failed orders +- production errors +- address problems +- missing or incorrect customer details + +Example: +- customer entered address incorrectly +- customer entered email incorrectly +- order cannot be delivered until corrected + +** Optional Outsourcing +Customer support can later be outsourced to a virtual assistant. + +Good VA tasks: +- answer customer emails +- check supplier issue emails +- contact customers about order problems + +** Store Growth Activity +The main growth activity is adding new products. + +Reason: +- new products create more pages +- more pages create more chances for SEO traffic +- more products create more chances for AI/GEO recommendations +- active stores send a freshness signal + +** Why Fresh Products Matter +Search engines and AI systems like fresh content. + +Freshness signals: +- new products +- updated store pages +- regular activity + +Practical target: +- update store at least once a week +- better: multiple times per week + +** Why Regular Updates Help +Regular updates signal that the store is active. + +An active store looks: +- maintained +- current +- more trustworthy +- less likely to be abandoned + +** Periodic Analytics Review +Periodically do a deeper review of store data. + +Export data from: +- Etsy +- Shopify + +Use AI to analyze: +- sales trends +- niche trends +- product winners +- weak products +- growth opportunities +- scaling ideas + +** AI Analytics Workflow +1. Download sales data from Etsy / Shopify +2. Upload data into Gemini Deep Research +3. Ask for a business growth report / CFO-style report +4. Review the findings +5. Upload the report into NotebookLM +6. Generate an audio overview +7. Listen while doing other tasks + +** NotebookLM Use +NotebookLM can turn dense reports into easier-to-digest summaries. + +Useful feature: +- Audio Overview + +Use it like: +- an AI podcast +- two business coaches discussing the report +- passive review while cooking, cleaning, or doing errands + +** Practical Weekly Routine + +*** Daily / Every Other Business Day +- [ ] Check customer emails +- [ ] Answer support questions +- [ ] Check supplier emails +- [ ] Fix failed order issues + +*** Weekly +- [ ] Add new products +- [ ] Update existing listings if needed +- [ ] Check which products are getting views +- [ ] Check which products are getting sales +- [ ] Look for product ideas based on performance + +*** Periodically +- [ ] Export Etsy sales data +- [ ] Export Shopify sales data +- [ ] Run AI sales analysis +- [ ] Identify winning niches +- [ ] Identify weak product types +- [ ] Plan next product batch +- [ ] Create NotebookLM audio overview + +** Key Insight +The store can mostly run on autopilot once the systems are set up. + +But growth still comes from: +- adding products +- checking customer support +- reviewing data +- improving based on what sells + +** Bottom Line +Daily management is mostly email and order issue checks. + +Store growth comes from regularly adding new products and periodically using analytics to decide what to make next. + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. In this video, I'm gonna + +00:02 +be going through what I do day to day and + +00:05 +what I do periodically + +00:06 +to grow and manage my stores. So first of all, + +00:11 +I'll usually check my email accounts and see if any + +00:13 +customers have emailed me with any questions or if they + +00:15 +need support. This is the main daily activity that I + +00:18 +have to do. Otherwise, pretty much everything else is optional. + +00:21 +I only do them if I want to. But I + +00:23 +do try to answer emails every day and check them + +00:25 +or if I can't, every second day. Now obviously for + +00:29 +this, AI is fantastic at speeding up the process. For + +00:32 +me, my personal AI chatbot of choice right now for + +00:35 +writing emails is Claude. I find it writes more naturally + +00:38 +right now than ChatGPT or Gemini. This could, of course, + +00:41 +change in the future. So for this, you can use + +00:44 +any AI chatbot that you prefer. Now I've done the + +00:47 +numbers, and what I've discovered is that for every roughly + +00:50 +6 to 20 orders that I get, I'll, on average, + +00:53 +get 1 email, whether that's an email from a preexisting + +00:57 +customer or a new potential customer. So as you can + +01:00 +see, that means how many emails you can expect to + +01:03 +get can vary a lot. Some days you might get + +01:05 +a lot of emails. Some days you might get none. + +01:08 +The main variance is time sensitive gift giving holidays like + +01:11 +Christmas. + +01:12 +Over Christmas, I'll get a lot more emails because some + +01:14 +people will want to know whether their gifts will arrive + +01:17 +in time for Christmas or not. That sort of thing. + +01:20 +And honestly, I am pretty quick at answering emails these + +01:23 +days, especially with the help of Claude. If the email + +01:26 +or message is easy, it literally can take me less + +01:29 +than a minute to answer it. So for me, since + +01:32 +I have multiple stores that I answer messages for, I + +01:35 +usually try to set aside at least 10 minutes to + +01:38 +up to 30 minutes a day during peak season + +01:41 +to answer my emails and messages, + +01:43 +peak season, of course, being Christmas. + +01:45 +And don't get me wrong, it certainly doesn't always take + +01:48 +me 30 minutes a day to answer emails, but I + +01:50 +like to plan it into my day just in case. + +01:53 +I also check-in my emails to see if I've received + +01:55 +any messages from my print on demand supplies telling me + +01:58 +that there has been an error with an order or + +02:00 +if an order has failed. For example, sometimes customers don't + +02:04 +correctly enter their email address and you'll need to email + +02:06 +the customer to get the correct address from them so + +02:09 +that it can be delivered. So I also check for + +02:11 +that as well. And by the way, both of these + +02:14 +email tasks are tasks which, if you want to, you + +02:17 +can at any time choose to outsource to a virtual + +02:19 +assistant. So as your store grows, if you decide that + +02:22 +you don't mind moving away from being a 1 person + +02:25 +business into having some stuff, a part time virtual assistant + +02:29 +can easily answer emails for you. So those are 2 + +02:32 +activities which I try to do every business day or + +02:36 +at least every second business day as part of general + +02:38 +store management. And there isn't really anything else that I + +02:41 +have to do other than those 2 things, since as + +02:44 +I showed in step 3, my stores do run autonomously + +02:48 +without me. But of course, chances are you're probably thinking, + +02:51 +well, I would also like to grow my store rather + +02:54 +than just manage it. And so frankly, the way that + +02:57 +I grow my store is by creating and adding new + +03:00 +products. Because remember, there are 2 main ways that I + +03:03 +get traffic these days, free search engine traffic and free + +03:06 +AI recommendation traffic, as in GEO traffic. And both search + +03:10 +engines and AI like to see that a store is + +03:14 +being updated regularly, and there are 2 reasons for this. + +03:17 +1 reason is this content freshness. + +03:20 +Having new, fresh content and products is a positive signal + +03:23 +to both search engines such as Google and AI chatbots, + +03:26 +and this has been proven in studies published by search + +03:29 +engine tools and trackers like HREFS. + +03:32 +And it makes sense. After all, it's a fair assumption + +03:34 +for algorithms to make that fresh content like new product + +03:38 +pages have a greater chance at being relevant to what + +03:41 +users want right now. But secondly, remember, AI powered search + +03:45 +engine algorithms and GEO algorithms, + +03:48 +they want to prioritize their users having a great experience, + +03:51 +and again, you think about it from the perspective of + +03:53 +the algorithm. Right? If a store is updating its store + +03:56 +regularly, like once a week or even better, multiple times + +03:59 +a week, then that sends a good signal to the + +04:01 +algorithms + +04:02 +that your store is active, which of course means then + +04:05 +that you care enough about your store to be actively + +04:07 +growing it, which also means that you're probably not someone + +04:11 +who is going to be running some sort of scam + +04:15 +where you're taking money from customers and then not sending + +04:18 +them their products. + +04:19 +And then periodically, I'll do a big deep dive into + +04:22 +my analytics with the help of AI and right now, + +04:25 +there are 2 main tools I use to do that. + +04:27 +I'll use Gemini Deep Research which is a tool included + +04:30 +in the pro version of Gemini to do a deep + +04:33 +dive analysis of sales data that I download from my + +04:36 +stores. And so basically what I do is I download + +04:39 +sales data from my Etsy and Shopify stores and then + +04:42 +upload the sales data into Gemini Deep Research. Then I + +04:47 +get it to analyze the data and turn it into + +04:49 +a business growth report or basically + +04:52 +a CFO report. I get it to identify sales trends + +04:55 +and niche trends and try to come up with ideas + +04:58 +from that data on how I can better grow and + +05:01 +scale the store. And to help make the report easy + +05:04 +to read and understand, + +05:05 +as it's usually very information dense, I will then upload + +05:08 +this into another AI tool that Google has created called + +05:11 +Notebook Alem. This is a free tool that has been + +05:14 +designed to make it easy to read and understand research + +05:17 +materials. + +05:18 +Initially designed for students, a lot of people, myself included, + +05:21 +have adapted it for business purposes. 1 tool in particular + +05:24 +I love inside of Notebook. Io is the audio overview + +05:28 +feature which lets you create an AI chatty podcast for + +05:31 +free between 2 hosts. So what I like to do + +05:34 +is upload my deep dive store report into notebook. Lm + +05:37 +and get it to create an AI podcast episode discussing + +05:40 +the highlights of the report for me, which I then + +05:43 +listen to while doing things around my house like cooking + +05:46 +or doing the laundry. I like to think of it + +05:49 +as basically listening to a conversation + +05:51 +between 2 business coaches, + +05:54 +except usually a business coach would cost thousands of dollars, + +05:57 +but my AI business coaches, + +05:59 +they are free and I love it. So I hope + +06:02 +that this video has helped you and I will include + +06:05 +links to these tools that I've talked about in the + +06:08 +video description. +#+end_example diff --git a/_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org b/_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org index dbeda03..f027409 100644 --- a/_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org +++ b/_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org @@ -9,4 +9,2862 @@ * Notes -* Description +* Tutorial Notes + + +* Review + +** Summary +This lesson shows how to use Gemini Deep Research and NotebookLM to turn store sales data into a CFO-style business report. + +** Goal +Use AI to analyze store performance and answer: + +- what is selling? +- what is underperforming? +- what trends are appearing? +- where can profit improve? +- what products should be created next? +- what marketing channels may fit the niche? + +** Tools Used + +*** Gemini Deep Research +Used to create the main CFO-style report. + +Best for: +- deep business analysis +- sales trend analysis +- niche trend research +- pricing recommendations +- product expansion ideas +- marketing strategy suggestions + +*** NotebookLM +Used to make the report easier to study. + +Best for: +- asking questions about the report +- generating summaries +- creating mind maps +- creating infographics +- creating audio overviews / AI podcasts +- creating video overviews + +** Gemini Deep Research Workflow + +1. Open Gemini +2. Go to Tools +3. Turn on Deep Research +4. Upload store sales data +5. Give Gemini context about the store +6. Ask for a CFO-style report +7. Review the research plan +8. Approve the plan +9. Let Gemini generate the report +10. Export the report to Google Docs +11. Download the report as a Word file +12. Upload it into NotebookLM + +** Example Gemini Prompt + +#+begin_example +Here is sales data for my store called DHK Designs. + +It is an Etsy store in the dark sarcastic humor niche. + +I want you to create a CFO-style report. + +Please analyze sales trends so I can make decisions about how to improve profit and sales going forward. + +I also want you to analyze general trends within the niche as a whole and provide suggestions on how I can grow my store sales. +#+end_example + +** What Gemini Should Analyze + +Ask it to look for: + +- top-selling products +- weak products +- seasonal patterns +- pricing opportunities +- profit margin opportunities +- niche trends +- product expansion opportunities +- marketing opportunities +- platform changes +- algorithm changes +- fee changes +- customer demand shifts + +** Important Point +Gemini Deep Research is slow because it does heavy research. + +It may: +- search hundreds of sources +- compare the store to industry trends +- analyze competitors +- look at pricing patterns +- check marketing channels +- benchmark performance against the wider market + +** Example Insights Gemini May Find + +*** Pricing Opportunity +If products are priced too low, a small price increase may sharply improve profit. + +Example: +- current profit: $2 per sale +- raise price by $2 +- new profit: $4 per sale + +That doubles profit per sale without needing to double sales volume. + +*** Seasonal Weakness +The report may identify seasonal dips. + +Example: +- hoodie sales may decline around May +- this suggests shifting focus toward T-shirts or lighter products before warm weather + +*** Product Concentration Risk +The report may notice that a few products drive most sales. + +Example: +- 3 designs produce nearly 40% of volume + +This is good because the store has winners, but risky because the store depends too heavily on a few products. + +*** Marketing Channel Fit +Different niches fit different platforms. + +Examples: +- Gen Z / Gen Alpha humor may perform better on TikTok +- millennial-focused products may perform better on Instagram +- visual product niches may benefit from short-form video + +*** Algorithm / AI Shift +The report may identify changes in search and recommendation systems. + +Key point: +SEO is keyword-driven. + +GEO / AI recommendations are more natural-language-driven. + +That means product listings may need to sound more like natural explanations rather than keyword-stuffed search pages. + +** NotebookLM Workflow + +1. Open NotebookLM +2. Create a new notebook +3. Upload the Gemini CFO report +4. Rename the notebook +5. Use NotebookLM to study the report + +** Useful NotebookLM Features + +*** Ask Questions +Use the chat box to ask questions about the report. + +Example questions: + +#+begin_example +What parts of my store are underperforming? +#+end_example + +#+begin_example +Which products should I expand next? +#+end_example + +#+begin_example +What are the biggest risks in this store? +#+end_example + +#+begin_example +What should I do this month to increase profit? +#+end_example + +*** Mind Map +Use this to visually explore: +- market context +- product performance +- risks +- opportunities +- pricing +- marketing ideas + +*** Audio Overview +This creates an AI podcast based on the report. + +Useful for: +- listening while cooking +- listening while cleaning +- passive review +- understanding the report in a more natural way + +*** Video Overview +This creates a video-style summary of the report. + +Useful for: +- visual learners +- quick high-level review +- explaining the report to someone else + +** Practical Store Review Questions + +Ask NotebookLM: + +#+begin_example +What are the top 5 opportunities in this report? +#+end_example + +#+begin_example +What are the top 5 risks? +#+end_example + +#+begin_example +Which product categories should I create more of? +#+end_example + +#+begin_example +Which products should I stop focusing on? +#+end_example + +#+begin_example +What pricing changes does the report suggest? +#+end_example + +#+begin_example +What should I do before the next holiday season? +#+end_example + +#+begin_example +What is the simplest action plan for the next 30 days? +#+end_example + +** Practical Monthly CFO Workflow + +*** Step 1: Export Data +Export sales data from Etsy or Shopify. + +Include if possible: +- order date +- product title +- quantity sold +- revenue +- discounts +- shipping +- fees +- production cost +- profit +- customer location +- product category + +*** Step 2: Generate CFO Report +Upload the data to Gemini Deep Research. + +Ask for: +- financial analysis +- trend analysis +- niche research +- product recommendations +- pricing recommendations +- marketing recommendations + +*** Step 3: Export Report +Export to Google Docs. + +Then download as: +- Word file +- PDF +- or another format NotebookLM accepts + +*** Step 4: Upload To NotebookLM +Create a new notebook for the report. + +Suggested name: + +#+begin_example +Store CFO Report - +#+end_example + +*** Step 5: Study The Report +Use: +- chat questions +- audio overview +- mind map +- video overview + +*** Step 6: Make An Action List +Turn the findings into tasks. + +Examples: +- raise price on top products +- create 10 more designs in winning style +- reduce focus on weak category +- prepare summer product alternatives +- create TikTok tests +- rewrite listings for GEO +- create more T-shirt variants before hoodie demand drops + +** Practical Action Plan Template + +#+begin_example + +* Monthly CFO Review - + +** Data Reviewed +- Etsy sales export: +- Shopify sales export: +- Date range: + +** Top Winners +- Product 1: +- Product 2: +- Product 3: + +** Weak Products / Categories +- Product/category 1: +- Product/category 2: +- Product/category 3: + +** Pricing Changes +- Product/category: +- Current price: +- Suggested price: +- Reason: + +** Product Expansion Ideas +- Idea 1: +- Idea 2: +- Idea 3: + +** Marketing Ideas +- Platform: +- Content type: +- Product to promote: + +** Risks +- Risk 1: +- Risk 2: +- Risk 3: + +** Next 30 Days +- [ ] Task 1 +- [ ] Task 2 +- [ ] Task 3 +#+end_example + +** Key Insight +The CFO report is not just for reading. + +The point is to turn raw sales data into business decisions. + +Use it to decide: +- what to make more of +- what to stop making +- where to raise prices +- what seasons to prepare for +- what platforms to market on +- how to reduce dependence on only a few winning products + +** Bottom Line +Gemini Deep Research creates the serious business analysis. + +NotebookLM makes that analysis easier to understand and reuse. + +Together, they turn store data into practical strategy. + + +* Transcript +#+begin_example +00:00 +Alright. So I decided to actually go ahead and film + +00:03 +a full tutorial video on how I use these AI + +00:07 +tools to create these CFO reports. + +00:10 +So, + +00:11 +what we need to first do is come here to + +00:13 +Gemini. + +00:15 +By the way, I apologize. My dog is here in + +00:16 +the background. Starbuck, if you hear him. + +00:19 +He says hello. + +00:21 +So we come here to Gemini, + +00:24 +and then we come to tools, + +00:27 +and we turn on deep research. + +00:30 +Now this is part of the pro. You can see + +00:32 +here you can choose between the different types of Gemini. + +00:35 +So deep research, + +00:37 +that is the tool which is available within the pro + +00:41 +and ultra versions of Gemini. Obviously, I have the ultra + +00:44 +version because I make a lot of use of Gemini. + +00:48 +But for many people, the pro version is fantastic. And + +00:51 +currently, as of me filming this, you can, + +00:54 +access the pro for a new Google account for 1 + +00:58 +month for free. I don't know if that deal will + +01:00 +still be available when you're watching this video, but it + +01:02 +is available right now. + +01:04 +So then what I do is I come and I + +01:07 +upload sales data. Now I'm just gonna be honest with + +01:10 +you. This sales data, this is not real. This is + +01:12 +for an example store, but it mimics what a real + +01:16 +store's sales data might look like. So this is for + +01:19 +an Etsy store that's called DHK. + +01:22 +And this example store that I have generated or created + +01:26 +this data for, + +01:28 +This store + +01:29 +is, in theory, 1 in the dark human niche. So + +01:32 +it creates, like, sarcastic + +01:34 +t shirts, + +01:35 +designs sort of aimed more at like a younger crowd, + +01:38 +kinda edgy sort of jokes. + +01:41 +So you've uploaded your sales data. You go. + +01:45 +Here is sales + +01:47 +data + +01:49 +for my store + +01:51 +called + +01:52 +DHK + +01:54 +Designs. + +01:56 +It is an Etsy + +01:58 +store + +01:59 +in + +01:59 +the + +02:01 +dark + +02:01 +sarcastic + +02:04 +humor + +02:04 +niche. + +02:07 +I want you to do + +02:10 +an CFO + +02:12 +report. + +02:13 +I want you + +02:16 +to analyze + +02:18 +sales trends + +02:20 +so that + +02:21 +I can + +02:23 +make decisions + +02:25 +on how to improve + +02:27 +profit + +02:28 +and sales + +02:30 +going forward. + +02:33 +I also want you + +02:35 +to analyze + +02:37 +general + +02:38 +trends + +02:39 +within + +02:39 +the niche + +02:41 +as + +02:42 +a whole + +02:43 +and provide + +02:44 +suggestions + +02:46 +on how I can grow + +02:49 +my store + +02:51 +sales. + +02:53 +Thank you. + +02:54 +Something similar to this. + +02:57 +And then come and click submit. + +03:08 +Now I'm keeping everything in this tutorial clip. I'm + +03:12 +not cutting + +03:13 +forward anything. So if you wanna skip ahead, that is + +03:16 +absolutely fine. + +03:18 +But for the sake of this tutorial, a lot of + +03:20 +people + +03:21 +like to see it all play out without anything skipped + +03:25 +over, which I can appreciate. + +03:29 +So I'm not doing removing anything. + +03:31 +Here we go. So it has prepared for us our + +03:35 +report. + +03:38 +We can come in and we can edit this plan. + +03:43 +If we come and click to edit the plan, + +03:47 +it will + +03:48 +ask us what changes we want to make to it. + +03:51 +I don't actually have any changes I want to make + +03:54 +to it. It'll be like, + +03:55 +I am fine with that as is. Please + +04:00 +start. + +04:13 +Now + +04:14 +something to keep in mind + +04:16 +about + +04:17 +this tool + +04:19 +is that + +04:20 +it is probably + +04:22 +the most advanced tool + +04:25 +that Google has. + +04:27 +This + +04:29 +is + +04:30 +the, + +04:31 +like, top tier + +04:33 +AI tool. + +04:35 +This does + +04:36 +crazy + +04:37 +in-depth research. + +04:40 +So, + +04:42 +it takes a while for it to work because + +04:46 +it's just doing so much. It is doing so much + +04:48 +behind the scenes right now. + +04:51 +So right now, it's preparing to start the report. + +04:57 +Yep. + +04:58 +So this is not a quick tool by any stretch + +05:01 +of the imagination, + +05:03 +but + +05:05 +it is remarkable. It is remarkable that this tool exists, + +05:08 +especially when you see the report that it generates. The + +05:10 +reports that it generates + +05:12 +is absolutely crazy, but + +05:14 +it does take some time to work. + +05:34 +Here + +05:36 +we + +05:39 +go. + +05:41 +So while it's working, you can leave + +05:44 +this will just work in the background for you. + +05:48 +So you can just you can literally just close this, + +05:53 +walk away, + +05:54 +and you will get an update + +05:56 +when it's finished. + +06:01 +So, honestly, + +06:02 +that's after what I do. I just walk away. + +06:05 +Of course, I am a little bit nerdy. I am + +06:08 +a little bit geeky, + +06:10 +and so I do enjoy + +06:13 +watching its thinking. I do enjoy seeing + +06:16 +how it works. + +06:20 +And you can track its progress over here. So this + +06:22 +little green + +06:24 +bar oh, sorry. Green. Little blue bar. + +06:27 +This little blue bar is, + +06:30 +tracking along. So we're definitely in the early stages + +06:34 +of the report being generated, + +06:37 +but it is coming along. + +06:40 +And you can see + +06:42 +that it's done + +06:44 +tons of research already. It's already + +06:47 +seen, + +06:50 +it's it's already seen products within my data, + +06:53 +and it's done a search + +06:56 +on online and, like, particularly through Etsy, + +06:59 +looking for other products which + +07:02 +are similar so that it can draw some conclusions from + +07:05 +it. + +07:15 +So right now, you can see here that it's doing + +07:18 +another very important search. It's noted that within this particular + +07:22 +niche that short form videos are performing well, + +07:26 +and it's looking for some information on + +07:29 +those types of videos so that it can present it + +07:32 +for me in the report. + +07:45 +And now it's considering as part of this report, + +07:48 +pricing trends currently, + +07:51 +because, of course, pricing trends change over time. So it + +07:54 +is important to revisit pricing. + +07:57 +So it's + +07:58 +looking into that, and it looks like that + +08:02 +it is + +08:03 +considering, + +08:05 +suggesting to us that we could potentially increase our prices. + +08:08 +Increasing prices can be a really fantastic way to increase + +08:11 +profit because + +08:14 +at the end of the day, + +08:16 +if you have, say, a 2 dollar profit margin + +08:20 +on a product and there's a a profit margin on + +08:23 +a product and you're selling that for, say, + +08:25 +I don't know, like, + +08:27 +14, 15 dollars, + +08:29 +if you just bump that up a bit to, like, + +08:31 +17 dollars, + +08:32 +and now you're getting a 4 dollar profit margin, + +08:35 +well, + +08:36 +you don't have to to be able to, you know, + +08:39 +like, rapidly increase your profit at that point. + +08:42 +You don't like, if you want to double the amount + +08:45 +of money that you're making selling, say, your t shirts + +08:47 +at 15 dollars, you have to literally double the t + +08:49 +shirts that you're selling at 15 dollars to be able + +08:52 +to double your double your profit + +08:53 +if you keep it there with a 2 dollar profit + +08:55 +margin. But if you simply increase your prices by 2 + +08:58 +dollars, well, then, yes, you then then you don't have + +09:00 +to you don't have to do it to be able + +09:02 +to reach, you know, to double your profit is very + +09:04 +easy because a 2 dollar shift is not that big + +09:07 +of a deal, but the percentage of profit now has + +09:11 +drastically increased. You've increased your profit margins. + +09:14 +You've You've doubled them. + +09:16 +So + +09:17 +increasing your prices can be a very easy way to + +09:20 +rapidly increase your profits, + +09:23 +particularly if you're be if you have been targeting the + +09:25 +lower end. Obviously, if you've already been targeting the mid + +09:28 +to higher end, increasing your prices + +09:31 +isn't as big of a hack. But if you've been + +09:34 +targeting the lower price the lower end of the pricing, + +09:37 +strategy, which honestly is not something I would normally recommend + +09:40 +doing anyway, + +09:42 +then increasing your product prices can be a very simple + +09:46 +way to rapidly increase your profit. + +09:57 +Now it's going through, and it's + +10:00 +checking out other listings within + +10:02 +our niche. + +10:07 +And now it's checking out here. You can see it's + +10:09 +talking about seasonal + +10:11 +fluctuations. So, within the data, it does mimic + +10:15 +realistic seasonal fluctuations. + +10:18 +Obviously, around holiday seasons, you know, + +10:21 +the sales get much bigger, + +10:23 +and that is reflected within, + +10:26 +the the data that I provided for it. So it + +10:29 +has it's noticed that + +10:35 +what's it doing here? + +10:41 +Yeah. We go it's, + +10:45 +it's, + +10:47 +deciding whether or not it would be better to if + +10:49 +I've got any marketing budget, it's going to make a + +10:52 +suggestion on how I could be spend that marketing budget, + +10:55 +which is great because, of course, you know, + +10:58 +chances are you probably have a limited budget too. + +11:01 +And if you're gonna spend that on some sort of + +11:03 +paid advertising or if you are going to reinvest it + +11:06 +into some sort of marketing, then it is good to + +11:08 +keep in mind that not all marketing + +11:11 +is going to be equal and not all marketing is + +11:13 +gonna have the same returns. And different niches, + +11:18 +have different strategies that work best for them. Different niches + +11:21 +perform better on different platforms. + +11:23 +So, + +11:24 +k, for a niche which targets, + +11:27 +the younger crowd, like, you know, younger Gen z, Gen + +11:30 +alpha, + +11:31 +then oftentimes, something like TikTok is gonna perform + +11:35 +really well. But if you're targeting + +11:38 +millennials and older, then oftentimes, you'll find that something like + +11:41 +Instagram, which has a higher percentage, + +11:45 +of millennials and older as a demographic on there, well, + +11:48 +then that can be a, + +11:51 +a much better + +11:52 +platform to target. + +11:54 +So it is important to be able to know that + +11:57 +to note which + +11:59 +which marketing strategies are the best ones to be able + +12:02 +to + +12:04 +make most use of your marketing budget. So it's really + +12:07 +great that it's considering that too. + +12:20 +Look. It's trying to see if there's any way that + +12:22 +we can expand our product range. So it's noticed, of + +12:25 +course, that, + +12:28 +this store, as I see, is sort of in the, + +12:30 +like, absurdist humor, sort of, like, dark sarcastic humor. + +12:35 +And it's, + +12:37 +recognized that, potentially, + +12:39 +we could try to expand out to more broader, + +12:43 +more diverse, I, + +12:45 +ideas, and that's currently considering what what way we could + +12:48 +do that + +12:49 +this upcoming year. + +12:59 +I was considering just in general, + +13:04 +how the graphic apparel sector is, + +13:08 +looking and what trends it's, + +13:10 +seeing, + +13:12 +which is really great because, of course, here, it's putting + +13:14 +into context. It's not just looking at my data. It's + +13:17 +now considering + +13:18 +the wider trends within the industry. + +13:20 +If there is a trend towards, say, particular types of + +13:23 +products + +13:24 +and I don't have those products or I only have + +13:27 +a small selection of those products, then I can have + +13:29 +first mover advantage by going into them now in anticipation. + +13:33 +So + +13:35 +that's a really great thing that it's considering for me. + +13:38 +And as you can see, + +13:40 +it's definitely been taking some time. And, + +13:43 +because, I mean, to be fair, it took about 5 + +13:45 +minutes for us to get going because I had to + +13:47 +create the plan, and then I showed you how to + +13:50 +edit the plan. + +13:51 +And then because we and then after that, we then + +13:54 +started the plan. So I think it's been around, like, + +13:57 +not it's been, like, 8 to 9 minutes so far. + +14:00 +And we're about halfway through. + +14:02 +So this is not a quick + +14:04 +tool, but it is very powerful. + +14:07 +Look at that. So so far, it has researched 222 + +14:10 +websites for us, which is crazy. That is a huge + +14:14 +amount of websites for it to to get opened up + +14:16 +and analyze. + +14:18 +Imagine having to do that yourself. + +14:22 +This tool is insanely powerful. + +14:26 +So what are we up to now? + +14:31 +We've we've done so much. + +14:34 +Next step is my my next steps involve benchmarking your + +14:37 +performance against specific industry indicators such as average return rates + +14:41 +for apparel and target advertising cost of sales for high + +14:44 +growth brands. + +14:46 +Very nice. So right now, it is comparing + +14:48 +my financials + +14:50 +up against + +14:51 +others in the industry + +14:53 +so that I can make sure that I'm on track. + +14:57 +It can get it can be very, very easy + +15:00 +to sort of get into your own little rut and + +15:02 +not realize that there are actually a lot of opportunities + +15:04 +out there that other people in your niche should take + +15:06 +advantage of. + +15:08 +So it's good + +15:11 +to have + +15:12 +Gemini + +15:13 +be tracking that for us here. + +15:19 +It is investigating whether there'll be any fee adjustments and + +15:23 +algorithmic shifts + +15:25 +in 20 26 + +15:27 +is very smart. + +15:28 +I don't know when you'll be watching this, but currently, + +15:31 +in + +15:33 +when at the time of me filming this, there are + +15:35 +a lot of algorithmic shifts within the industry, and it's + +15:38 +because AI is being integrated more and more + +15:42 +into + +15:43 +platforms and into search engines + +15:45 +and into recommendation feeds. + +15:48 +AI is + +15:49 +transforming the industry greatly. + +15:52 +So currently, right now, it is important for me to + +15:54 +be paying attention to these algorithmic shifts. + +15:57 +I think, for example, on Etsy, that for so long + +16:00 +on Etsy, it has been dominated + +16:02 +with search engines, which are very focused during keywords because + +16:05 +the way that you interact with a search engine is + +16:08 +you type in specific keywords. + +16:10 +But how do you talk to an AI? You talk + +16:12 +to an AI using natural language. + +16:15 +You talk to it like a person. + +16:18 +And so + +16:19 +because of that, + +16:21 +when you integrate + +16:23 +AI into + +16:24 +your search engine and your recommendations, + +16:28 +it's going to start looking for very different things. It's + +16:30 +going to start looking for descriptions, titles, + +16:33 +content, + +16:34 +which matches the way that people are interacting with AI, + +16:37 +which has been very different to how they interact with + +16:39 +search engines. So people who have been optimizing all their + +16:42 +content around keywords, + +16:44 +well, it's gonna be really interesting. If they don't shift + +16:47 +and start optimizing their content for natural language, + +16:50 +then the content and their pages and their products may + +16:53 +no longer be as relevant anymore as it was in + +16:55 +the standard keyword error. We now need to think about + +16:59 +writing our product listings in a way that is AI + +17:02 +friendly. + +17:04 +So it is a big shift. + +17:07 +So you can see here that it has + +17:09 +moved, + +17:10 +away from the research phase, and it certainly did a + +17:14 +lot of research. + +17:16 +It's moved towards the it's moved from the research phase, + +17:19 +and it's now moved into the analyzing results. + +17:22 +So now Gemini is going through taking all this data + +17:25 +that it + +17:26 +has gathered, and now + +17:29 +it's synthesizing it, + +17:31 +and it's coming to its conclusions, + +17:34 +which is great. + +17:36 +So + +17:37 +we're about 3 quarters of the way in, + +17:39 +and we've been doing this now for about + +17:42 +maybe 9 minutes. + +17:44 +Wait. More than 9 minutes. Sorry. We're probably been doing + +17:46 +this now for about, like, 12, 13 minutes. + +17:50 +So, + +17:52 +that + +17:53 +edge when I was talking about optimizing for search engines, + +17:58 +in this course, + +17:59 +I mentioned that I really like to use perplexity + +18:03 +Pro or just Perplexity in general. I like to use + +18:05 +Perplexity Deep Search to do + +18:08 +deep Internet research for simple topics. And I said that + +18:12 +you can use Gemini Deep Research as a + +18:16 +stand in because Gemini Deep Research does search a lot + +18:19 +of pages on the Internet. + +18:21 +But I said it's slow, + +18:23 +and + +18:24 +I'm not kidding. + +18:25 +It is slow, but it's slow for a reason. It's + +18:27 +slow because what it's doing is remarkable. + +18:31 +I've said it before, but, you know, I used Gemini + +18:35 +Deep Research + +18:36 +when I was buying property. + +18:38 +When I was buying property, I used Gemini Deep Research + +18:41 +to do + +18:43 +due diligence. + +18:44 +And due diligence is when you look at properties, files, + +18:48 +and you look at things like, is it on a + +18:49 +flood plain? + +18:52 +Is there gonna be any development in the general area + +18:55 +that I need to think about? Things like that. + +18:58 +And so + +19:00 +Gemini Deep Research literally went out there and just + +19:03 +scoured the Internet for information about any upcoming developments, + +19:08 +floodplain maps, things like that. I also included in the + +19:11 +property files, and it went and read all over over + +19:15 +all of those. + +19:16 +It gave it a building report. + +19:19 +It was remarkable what it was able to create. + +19:23 +So + +19:23 +this is truly currently + +19:26 +currently, this is some of the most cutting edge AI + +19:29 +technology out there that exists, + +19:32 +and + +19:33 +it is very, very powerful. + +19:36 +But what's really interesting is despite the fact that it's + +19:38 +some of the most + +19:40 +powerful AI technology out there that exists, + +19:43 +very few people even know about it. Very few people + +19:46 +are using it. + +19:48 +So the people that use these deep research tools, + +19:52 +they're gonna be + +19:53 +at + +19:54 +a huge advantage + +19:56 +compared to those who don't. + +20:00 +And + +20:01 +the information that it provides for us, the things it + +20:05 +notices + +20:06 +and the trends that it finds and + +20:08 +identifies, + +20:11 +You could pay so much money for somebody to do + +20:13 +this for you. You could pay so much money, and + +20:15 +here it is just included as a tool. + +20:18 +It is + +20:20 +truly, truly amazing. + +20:22 +And + +20:23 +here we go. It has + +20:25 +jumped up ahead, + +20:27 +and now it's in the writing phase. So it's now + +20:31 +actually creating for us a nice + +20:33 +written report. + +20:35 +But, of course, as I said, I I mean, I + +20:38 +read these reports. Don't get me wrong. But, + +20:41 +unsurprisingly, + +20:43 +from all this research it's doing, as you can probably + +20:46 +guess, it is + +20:47 +quite, + +20:51 +it it is quite dense. It is a lot to + +20:53 +read. + +20:54 +So + +20:55 +popping it into notebook l m definitely helps. + +20:59 +It definitely definitely helps to make it more understandable, + +21:04 +more readable. + +21:07 +So we will be doing that. + +21:10 +We will do that. + +21:17 +This is it. I'm bringing it all together, jotting down + +21:19 +my final thoughts, + +21:21 +polishing everything up, + +21:23 +and making sure I give you my very best work. + +21:26 +Thank you, Gemini. + +21:27 +Thank you. + +21:28 +We really do appreciate it. + +21:41 +Very excited to be done. + +21:43 +So, yeah, + +21:45 +the preparation phase to get to this point, to get + +21:48 +to the point of it having being able to start + +21:50 +because I had to go through the process of, like, + +21:52 +figuring out what it was going to do. + +21:55 +That took about 5 minutes. So I think currently right + +21:57 +now, we're up to about, + +22:00 +like, + +22:03 +17 + +22:04 +16, 17 minutes that this report took. + +22:07 +That is well, well worth it. + +22:10 +This is great. You can see, though, that it is + +22:13 +very dense. Look at this. It's creating a nice little + +22:15 +graph for us. + +22:18 +How helpful. + +22:21 +The thing, though, is that, as I said, this is + +22:23 +very, very dense + +22:25 +very, very dense. So + +22:26 +what we're gonna do + +22:30 +is we're going to export this + +22:33 +to Google Docs. + +22:34 +And then in Google Docs, I'm going to download it + +22:38 +as a Word file. + +22:39 +And then what I will do + +22:42 +is I will upload that 1 into + +22:46 +note for Calem. + +22:49 +And just a quick note, if you want, + +22:52 +you could go ahead and you could create some of + +22:55 +the things that we're going to create with a notebook + +22:58 +directly within here. + +23:00 +But + +23:02 +I think it's easier and nicer to just to have + +23:05 +a notebook, + +23:09 +notebook set up so that we can easily access these + +23:12 +research materials. So I'll show you how you can do + +23:16 +that now. + +23:17 +Okay. So here we are inside of notebook, + +23:20 +which is, of course, + +23:22 +Google's + +23:23 +tool that they've set up, which lets you use AI + +23:26 +to make it easier to study any sort of research + +23:29 +material, sources, whatever + +23:31 +that you have. + +23:33 +It's free. It's amazing that it's free. + +23:36 +So to use it, we'll come and click create new. + +23:41 +And now, we're gonna come and we're gonna take that + +23:44 +report + +23:45 +and we're gonna drop it in. + +23:49 +And + +23:50 +now what it's basically doing is you could think of + +23:53 +it as that it's creating its own custom + +23:56 +AI, + +23:57 +its own custom little chatbot + +24:00 +based on the data + +24:02 +that is inside of the report. + +24:06 +So it's quite cool because what you can do is + +24:10 +you can ask it sort of, like, any questions that + +24:14 +you have. + +24:15 +I'll show you how to do that shortly. But first, + +24:19 +this is how you generate an AI podcast. + +24:22 +Come here and you click on it, + +24:26 +and it's going to start it. I wanted to start + +24:29 +this now because this is the tool + +24:32 +that I really, really, really love within Notebook Aleem. + +24:36 +All of us, we all learn in different ways. You + +24:38 +know? + +24:39 +Some people some people like watching videos, and you can + +24:41 +generate a video to give you a video overview of + +24:44 +what this information is. + +24:46 +Some of us work really well, + +24:48 +you know, having infographics. + +24:51 +Some of us, you know, do well, + +24:55 +with a mind map. + +24:56 +And so this is what's really nice about notebook Alem + +25:00 +is that + +25:01 +it lets you study any source in your own way + +25:05 +in a way that, you know, sort of matches better + +25:07 +with your brain. So I'm someone that really likes to + +25:10 +listen to discussions. I learn really well from podcasts, so + +25:13 +it works super well with my brain. + +25:15 +But let's say you took the CFO report. Maybe, you + +25:18 +know, you're, like, looking at mind maps. Well, + +25:22 +we have a mind map here that we can click + +25:24 +on + +25:25 +and we can now go through + +25:27 +and, + +25:28 +use. + +25:31 +So + +25:32 +when we clicked on + +25:34 +market context, it did open up multiple elements. + +25:38 +It's also, + +25:40 +answering this here. + +25:44 +Let me back here. + +25:47 +You can zoom in on it. + +25:51 +Market context. + +25:55 +What's the micro luxury trend? + +26:14 +It represents a + +26:16 +specific consumer behavior pattern that dictates DHK's pricing product solution + +26:20 +competitive strategy. + +26:25 +There, + +26:27 +while discretionary spending is contracting due to insulation, + +26:31 +demand remains robust for micro luxury and identifying + +26:35 +signaling goods. + +26:37 +Very cool. So it explains that here. + +26:40 +So, + +26:41 +yeah, you got so many + +26:43 +great options at your disposal to understand this very, + +26:47 +content heavy + +26:50 +report. + +26:55 +Created for us a + +26:57 +cute little infographic here. So it shows us, + +27:03 +that my design, which was title number 17, has been + +27:06 +my biggest seller, + +27:08 +and + +27:10 +shows that there. + +27:13 +It says the big 3 the big 3 risk. + +27:17 +Just 3 designs, + +27:20 +ID 17, 20, and 28 drive nearly 40 percent of + +27:22 +the store's volume. + +27:24 +I'll tell you what, + +27:27 +that might sound surprising, but the reason why it's included + +27:30 +like that within this is because oftentimes, + +27:32 +like, with my stores, there are hero designs, which really + +27:36 +do drive a huge percentage of the sales because they + +27:39 +just completely take off. + +27:40 +It's crazy how + +27:42 +viral designs can go within Etsy. + +27:58 +Now + +27:59 +something that you've really noticed + +28:01 +is that it's taking a little while for our audio + +28:05 +overview, which is our podcast, + +28:08 +which makes sense + +28:10 +because + +28:10 +that does I mean, it does say it's like come + +28:13 +back in a few minutes. So you can just like + +28:16 +with + +28:16 +the, + +28:18 +research reports, you can absolutely + +28:21 +come back + +28:22 +anytime, + +28:23 +and it'll be done. + +28:26 +So + +28:27 +you don't have to stick around for it. You don't + +28:29 +have to keep it open. + +28:31 +The video overview, that 1 is going to take the + +28:34 +longest. + +28:35 +Not only is it generating + +28:37 +for us, + +28:39 +like oh, it's for it's it's not just, you know, + +28:41 +generating audio for us. It's generating + +28:43 +visuals. + +28:45 +So + +28:46 +it is no joke that it's just doing that. And + +28:49 +remember, it's doing it all for free. + +28:53 +And, + +28:54 +let's see. + +28:56 +DHK + +28:58 +designs. + +29:01 +Example. Notebook. + +29:05 +And, + +29:06 +you know, + +29:09 +you can come in here, and you can ask it + +29:13 +any questions, + +29:15 +sir. + +29:18 +Parts. + +29:19 +What parts of my store + +29:21 +are + +29:22 +underperforming? + +29:53 +I asked, you know, what parts of my store are + +29:55 +underperforming, and + +29:56 +it, you know, was able to go through the report + +29:58 +and just quickly find that information for me so that + +30:01 +I didn't have to find that information myself within it. + +30:04 +And it that's particularly helpful because probably the answers to + +30:07 +this question will be spread out through the whole report. + +30:11 +So because of the fact that this little notebook is + +30:13 +basically an expert + +30:16 +in the report, + +30:17 +that's able + +30:19 +to find the information for me. So the cue + +30:23 +to danger zone. Most critical area of unperformance is April + +30:26 +through June. + +30:28 +Described as in the analysis as danger zone or valley + +30:31 +of death. I love + +30:33 +I love it. That's so funny that called it that. + +30:35 +But, yeah, definitely, you know, + +30:37 +that's, + +30:42 +that that that that's I don't know if I'd call + +30:44 +it a danger zone or valley of death because it + +30:46 +is normal, but, + +30:48 +yep, I I I still appreciate its creativity. + +30:56 +It notes that, and based on again, this is just + +30:59 +this is just example data created. This is not an + +31:02 +actual real store. But I noticed within the data that + +31:04 +I created + +31:06 +that hoodie sales, + +31:08 +decline in May. So that's an interesting thing that you + +31:11 +could think about. You know, you could think about what + +31:13 +happens over May for what what happens specifically around May + +31:16 +that hoodie sales would decline. + +31:20 +Obviously, there's an explanation there. The explanation + +31:23 +is that + +31:24 +it's, + +31:27 +summer. So well, it's not summer, but it's coming after + +31:29 +summer. + +31:30 +So you know? But that could then make you think + +31:33 +to yourself, well, okay. + +31:35 +Perhaps we need to, like, rethink our strategy. If hoodies, + +31:39 +perhaps, like, we need to, like, shift + +31:42 +marketing away from hoodies towards t shirts more + +31:45 +even though, you know, potentially, + +31:47 +you might have a store where hoodies actually are outperforming + +31:49 +your T shirts. + +31:51 +So, yeah, the the this sort of analysis is really + +31:53 +interesting. + +31:55 +But + +31:56 +regardless, + +31:57 +you can see here that, + +32:01 +we have our, + +32:03 +our podcast, + +32:05 +which is really been great. + +32:08 +So, + +32:09 +and it's + +32:11 +really, really easy as well to listen to. So all + +32:14 +you gotta do is just come and click play. + +32:18 +Okay. Let's just jump right in. We're in early 20 + +32:21 +26 + +32:22 +and the economy. + +32:24 +It feels a little weird. Right? It's definitely confused. You + +32:27 +have inflation, + +32:28 +which is still making everyone's grocery bill a nightmare. People + +32:32 +are tightening their belts. Everyone's on a budget, and yet + +32:35 +they're still spending. They are. But it's what they're spending + +32:38 +on that's so fascinating. It's not, you know, luxury goods. + +32:41 +No. It's hoodies. Specifically hoodies that say things like, please + +32:45 +be patient. I have rabies. Or a t shirt with + +32:47 +a little pixelated cat committing arson. + +32:49 +My personal favorite. It's a strange paradox. + +32:52 +When things feel chaotic, we don't just stop buying things. + +32:55 +We, we invest in identity, + +32:57 +coping mechanisms you can wear. Which brings us to today's + +33:00 +document. It's a strategic financial and operational performance report from + +33:04 +late 20 25 for a company called DHK Designs. It + +33:07 +sounds super corporate, doesn't it? Operational performance. But DHK Designs + +33:11 +is just a pretty successful Etsy shop. Right. Specializing in + +33:15 +that unhinged apparel, + +33:17 +dark humor, + +33:18 +sarcasm. + +33:20 +And that's our mission for this deep dive. We're not + +33:22 +just here to laugh at the slogans. + +33:24 +This report + +33:25 +treats these jokes like, well, like serious financial assets. It + +33:30 +actually argues that a business like this is a countercyclical + +33:34 +asset class. That's the key phrase, countercyclical. + +33:37 +It means, in simple terms, when the world gets more + +33:40 +anxious, + +33:41 +business gets better. But but and this is a huge + +33:44 +port only if + +33:46 +so yeah. + +33:47 +Pretty cool. Right? So, + +33:50 +what you can effectively do is you can you can + +33:53 +create these podcasts, + +33:54 +and you can listen to them around the house. And + +33:57 +so it is quite interesting because, basically, like, what the + +34:01 +podcast has the what's happened is that, + +34:05 +Gemini + +34:06 +and Notebook Aleem have analyzed + +34:09 +the data and noticed that there is a trend, which + +34:12 +is true. This is a this is a trend where + +34:15 +even though people are feeling currently right now as of + +34:18 +me filming this video, + +34:20 +the economy is feeling tight because of inflation, things like + +34:23 +that. + +34:24 +People still do are currently investing + +34:27 +in their own identity. + +34:29 +And it's really fascinating and really interesting + +34:33 +that all I did was upload the data, and then + +34:35 +it analyzed the trend as a whole online through its + +34:38 +research, and it came to that conclusion. + +34:41 +And so, + +34:42 +you know, you, + +34:45 +can, you know, like, listen to these podcasts, which + +34:49 +has which which, you know, have, like, taken this information + +34:52 +and turned it into a really fun, easy way to + +34:54 +be able to understand and to get, like, a higher + +34:56 +level overview about, you know, like, what + +34:59 +in your store or why is why is your store + +35:02 +niche working or why is it not working? Why is + +35:04 +it in decline? What trends has it noticed? + +35:07 +You know, what parts of your store are doing well? + +35:09 +What parts aren't doing well? These sorts of things will + +35:11 +come up in the podcast and can can actually generate + +35:13 +multiple different podcasts. + +35:15 +And oftentimes, they will say different things because this is + +35:17 +a very dense report and the podcast do tend to + +35:20 +be anywhere from 10 to 20 minutes, sometimes up to + +35:22 +30. So + +35:24 +what you can do, + +35:25 +is if you want to, you can just stack them. + +35:28 +So you can click to generate + +35:30 +a podcast + +35:31 +and it will start generating 1. And then you can + +35:33 +actually just come and click to start and generate another + +35:35 +podcast and it will just keep generating them. So you + +35:37 +could generate multiple different podcasts and they might be a + +35:41 +bit different each, and they'll teach each say different things, + +35:43 +which can be really interesting. + +35:46 +And look, it finished our little video. + +35:50 +So + +35:51 +here it is. + +35:54 +Today, we're gonna dig into the finances of a niche + +35:56 +Etsy store that is, by all accounts, absolutely crushing it, + +36:00 +selling dark humor apparel. But this is a story about + +36:03 +how massive success can hide some really massive risks. We're + +36:06 +gonna break down how they built it, what went wrong, + +36:09 +and the plan to turn a viral hit into a + +36:11 +real, lasting brand. + +36:13 +Oof. + +36:14 +This 1 sentence, + +36:16 +right here, was pulled from their financial report, and it + +36:19 +basically tells the entire story. + +36:21 +It's a brutally honest look at a huge problem that + +36:24 +was hiding right in plain sight behind thousands and thousands + +36:27 +of sales. So how on earth did they get here? + +36:31 +Okay. So let's meet DHK Designs. Now they've tapped into + +36:34 +this super interesting niche. It seems like the more anxious + +36:36 +everyone gets about the economy, the more we want cynical, + +36:39 +sarcastic, + +36:40 +kinda unhinged humor, and DHK designs nailed this. They've managed + +36:45 +to turn all that collective stress into a really successful + +36:47 +line of products. + +36:49 +And when I say successful, + +36:50 +I am not kidding. Look at this number. Almost 5000 + +36:54 +hoodies sold. This is not just a little side hustle, + +36:57 +you know. This is a serious revenue engine. + +37:00 +The hoodie is the heart of their business. It's proof + +37:02 +they really connect with their customers. + +37:05 +But as we got to see, that very success story + +37:07 +has a huge plot twist. + +37:10 +Right. + +37:11 +So you start to peel back the layers of all + +37:13 +that success, and you find a really serious vulnerability. + +37:18 +Yeah. Pretty cool. Right? + +37:20 +It made that for us for free. + +37:23 +So, + +37:25 +yeah, it's really, really neat. So I just wanted to + +37:28 +show you how to create these so that you can + +37:30 +create them too because + +37:32 +I've just found this so helpful for me. +#+end_example diff --git a/_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org b/_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org index 8ef5093..4ca47e7 100644 --- a/_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org +++ b/_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org @@ -9,4 +9,2681 @@ * Notes -* Description +* Tutorial Notes + +* Review + +** Summary +This lesson explains how to hire virtual assistants from the Philippines using OnlineJobs.ph, including how to search profiles, post jobs, interview candidates, test candidates, and manage them respectfully. + +** Main Platform +OnlineJobs.ph is a hiring site focused on Filipino remote workers. + +You can use it to find: +- general virtual assistants +- Shopify VAs +- Amazon VAs +- customer support workers +- graphic designers +- video editors +- SEO assistants +- content writers +- bookkeepers +- project managers +- developers +- social media assistants + +** Why The Philippines +Many Filipino workers want remote work because commuting can be extremely difficult. + +A remote job can be a major quality-of-life improvement for them. + +** First Step +Start by browsing resumes. + +Look at: +- requested monthly salary +- weekly availability +- education +- work experience +- self-rated skills +- e-commerce experience +- English level +- Shopify / Amazon / customer service / design skills + +** How To Read Skill Ratings +Workers rate themselves across many skill categories. + +Do not expect one person to be good at everything. + +A good sign: +- they only rate themselves highly in a few areas +- their skills match the job you need +- they seem honest about what they can and cannot do + +A warning sign: +- they rate themselves highly in too many categories +- every skill is listed as strong +- the profile feels exaggerated + +** Important Hiring Principle +Hire for the actual task. + +Do not hire someone for Amazon listing work and then expect them to also edit videos, write sales pages, and design ads. + +Match the worker to the role. + +** Common Roles To Hire For + +*** General VA +Good for: +- admin tasks +- email handling +- basic research +- order checking +- data entry +- simple store tasks + +*** Shopify VA +Good for: +- product uploads +- product page edits +- order checks +- app management +- store admin tasks + +*** Amazon / eBay VA +Good for: +- product listings +- product research +- marketplace admin +- customer service + +*** Graphic Designer +Good for: +- product images +- mockups +- social posts +- banners +- simple design work + +*** Video Editor +Good for: +- short-form videos +- YouTube editing +- product videos +- ad creatives + +*** Customer Support VA +Good for: +- answering customer emails +- tracking questions +- order issue follow-up +- refund / replacement workflows + +*** SEO / Content VA +Good for: +- keyword research +- blog formatting +- SEO edits +- product description support + +** Free Account Strategy +You can create a free account and post a job. + +With a free account: +- you can post a job +- workers can apply +- you can see applications +- you cannot contact them directly until upgrading + +This lets you test whether qualified people are applying before paying. + +** Paid Account +To contact workers directly, upgrade to a paid account. + +Use the paid account when: +- you find applicants worth contacting +- you want to search profiles directly +- you want to message many candidates + +** Recommended Hiring Method + +*** Option 1: Post A Job +This is the fastest method. + +1. Write a clear job post +2. Let candidates apply +3. Review applications +4. Upgrade if the applicant pool looks good +5. Contact the strongest candidates + +*** Option 2: Search Profiles +This works if you want to be more targeted. + +1. Search for workers with specific skills +2. Contact around 30 possible candidates +3. Send the same initial message to each +4. Let the interview process filter them naturally + +** Do Not Shortlist Too Early +Do not spend too much time trying to pick the perfect candidate from resumes alone. + +Profiles can be misleading. + +Instead: +- contact a larger group +- ask questions +- observe how they respond +- let weak candidates drop out naturally + +** Email Interview Process +Ask several questions over email. + +Pay attention to: +- whether they answer all questions +- how fast they respond +- how clearly they write +- whether their English matches their profile +- whether they follow instructions +- whether they seem reliable + +** Practical Interview Test +Send 4 questions in one message. + +If they only answer 3, that is a warning sign. + +Reason: +If they miss 1 of 4 questions during hiring, they may miss 1 of 4 tasks after being hired. + +** Response Speed +If someone takes 3 days to respond during hiring, expect slow responses after hiring too. + +Fast, clear communication is a strong positive signal. + +** Why Not Rely Only On Profiles +A profile can be polished by someone else. + +But it is much harder to fake: +- multiple email responses +- consistent English +- careful answers +- attention to detail +- reliability over several days + +** Avoid Skype Interviews As A Requirement +Do not make live Skype or video interviews mandatory. + +Reasons: +- many good candidates may avoid them +- some may not have a good webcam or microphone +- some may worry about disappointing you +- you may lose strong candidates unnecessarily + +Email-based interviewing is often better. + +** Cultural Note +Many Filipino workers strongly want to avoid disappointing the employer. + +This can affect: +- interviews +- feedback +- asking questions +- admitting confusion +- live calls +- time tracking + +Be clear, respectful, and reassuring. + +** Paid Test Task +If you cannot choose between 2 or 3 strong candidates, give them a small paid test. + +Rules: +- keep it simple +- pay for the test +- do not ask for a large amount of free work +- judge both the work and the working relationship + +** What To Look For In A Test +Do not only hire the person with the technically best result. + +Also consider: +- who followed instructions best +- who communicated clearly +- who was easiest to work with +- who accepted feedback well +- who seems trainable + +You can often train skills, but a bad working relationship is harder to fix. + +** Management Tools + +*** Project Management +Use a project management system. + +Examples: +- Basecamp +- Asana + +Use it for: +- assigning tasks +- tracking work +- storing instructions +- keeping communication organized + +*** Screen Recording +Use screen recording to give instructions. + +Recommended tool from the lesson: +- Snagit + +Why it helps: +- record your screen +- talk through the task +- upload automatically +- send a link quickly +- avoid writing long explanations + +This makes training and feedback much faster. + +** Time Tracking +OnlineJobs.ph has a time tracking tool called TimeProof. + +It can: +- track hours +- take screenshots +- verify work time + +But the lesson recommends avoiding heavy time tracking unless needed. + +Reason: +- it can feel like surveillance +- workers may become anxious +- it can damage trust +- people are not productive every minute of the day + +** Realistic Productivity +Do not expect someone to work every minute of an 8-hour day. + +Even office workers take breaks. + +A productive day may include: +- breaks +- bathroom time +- thinking time +- checking messages +- small pauses + +Focus on output, not constant surveillance. + +** 13th Month Pay +In the Philippines, workers commonly expect a 13th month payment. + +This is an extra month of pay given in December. + +Even if not legally required for you as a foreign employer, the lesson recommends paying it. + +Plan for: +- December 1: pay November salary +- early December: pay 13th month +- January 1: pay December salary + +This is not the same as a Christmas bonus. + +** Optional Christmas Bonus +A Christmas bonus can be given separately from the 13th month. + +** Payment Rule +Never pay salary ahead of time. + +Pay after the work period is complete. + +** Treat Workers Like People +A virtual assistant is not a robot. + +Build a respectful working relationship. + +Good practices: +- give clear instructions +- give positive feedback when work is good +- be patient with training +- respect their time +- pay for tests +- avoid exploitative behavior +- remember the work affects their family too + +** Practical Hiring Workflow + +*** Step 1: Decide The Role +Write down exactly what you need help with. + +Example: +- customer emails +- Shopify product uploads +- Etsy listing drafts +- mockup creation +- order checking +- SEO research + +*** Step 2: Write A Clear Job Post +Include: +- job title +- weekly hours +- required skills +- tools used +- tasks +- pay range +- whether training is provided +- how to apply + +*** Step 3: Post The Job +Post it on OnlineJobs.ph. + +Start free if you want to test the applicant pool. + +*** Step 4: Review Applications +Look for: +- relevant experience +- honest skill ratings +- clear writing +- task fit +- realistic salary expectations + +*** Step 5: Contact Candidates +Send the same initial message to multiple candidates. + +Ask several clear questions. + +*** Step 6: Observe Responses +Look for: +- complete answers +- fast replies +- careful reading +- good communication +- honesty + +*** Step 7: Continue Email Interview +Ask follow-up questions over several days. + +Let poor-fit candidates drop out naturally. + +*** Step 8: Give A Paid Test +Use this only for finalists. + +Keep it small and relevant. + +*** Step 9: Hire One Candidate +Tell the others politely that you chose someone else. + +You can tell strong runners-up that you may contact them later if the first hire does not work out. + +*** Step 10: Train With Screen Recordings +Use Snagit or similar software to explain tasks visually. + +*** Step 11: Manage With A Project System +Use Basecamp, Asana, or similar. + +Give tasks clearly and keep communication organized. + +** Example Job Post Skeleton + +#+begin_example +Title: +Shopify Virtual Assistant for Product Uploads and Store Admin + +Description: +I am looking for a reliable virtual assistant to help with my Shopify / Etsy store. + +Main tasks: +- upload products +- format product descriptions +- check product images +- update listings +- organize files +- help with simple research +- report completed work clearly + +Required skills: +- good written English +- attention to detail +- reliable communication +- basic Shopify or e-commerce experience +- ability to follow written and video instructions + +Nice to have: +- Canva experience +- Printify experience +- Etsy experience +- basic SEO knowledge + +Hours: +Part-time to start, with the possibility of more hours later. + +To apply, please answer these questions: +1. What e-commerce platforms have you worked with? +2. Have you used Shopify, Etsy, Printify, or Canva? +3. What tasks do you enjoy most? +4. What is your expected monthly salary for part-time work? +5. Please include the word “coffee” in your reply so I know you read this post. +#+end_example + +** Example First Message To Candidate + +#+begin_example +Hi, + +Thank you for applying. + +I am looking for help with e-commerce store tasks, including product uploads, listing edits, simple research, and organizing product information. + +Could you please answer these questions? + +1. What e-commerce platforms have you worked with? +2. Have you used Shopify, Etsy, Printify, or Canva? +3. What tasks do you feel strongest at? +4. What tasks do you prefer not to do? +5. What hours are you usually available? +6. What monthly salary are you looking for? + +Thank you. +#+end_example + +** Example Paid Test Task + +#+begin_example +Paid test task: + +Please create one draft product listing from the information below. + +Product: +Funny coffee mug for baristas + +Tasks: +1. Write a simple product title +2. Write a short product description +3. List 5 possible tags +4. Suggest one mockup image idea +5. Tell me how long this task took you + +This is a paid test task. +#+end_example + +** Key Hiring Principle +Do not hire based only on the resume. + +Hire based on: +- communication +- consistency +- attention to detail +- honesty +- task fit +- paid test performance +- how well you work together + +** Bottom Line +OnlineJobs.ph can be a strong way to hire affordable, skilled virtual assistants from the Philippines. + +The best approach is not to rush. + +Use a careful email-based hiring process, ask clear questions, pay for test tasks, train with screen recordings, and manage workers respectfully. + + +* Transcript +#+begin_example +00:00 +Hi everyone and welcome to our bonus video inside our + +00:03 +clubhouse. In this video you're going to learn the secrets + +00:06 +and methods to hiring virtual assistants from overseas for as + +00:10 +little as 3 dollars 4 dollars 5 dollars an hour. + +00:13 +And I have with me today John from onlinejobs. + +00:16 +Ph, which is a website that I have used to + +00:19 +hire several virtual assistants from the Philippines, so I absolutely + +00:23 +love it. So hello, John, and thank you so much + +00:25 +for coming on. Could you get started by introducing yourself + +00:28 +and, you know, telling our audience just what this website + +00:31 +is? + +00:33 +Okay. So this is onlinejobs. Ph. This is my website. + +00:35 +I created this 10 years ago in hopes that I + +00:38 +might be able to find people to recruit for myself. + +00:43 +So I'm, I'm just gonna scroll just a little bit + +00:45 +just so you see, like + +00:47 +you can find a list of job posts, who, who's + +00:49 +using it. There's all kinds of stuff here. Here's 1 + +00:51 +of my favorite things on online jobs is, as I + +00:54 +scroll down here, browse more resumes. So the first thing + +00:57 +you should do when you come to online jobs is + +00:58 +either search or click 1 of these links. + +01:02 +Oh, yeah. And, + +01:05 +and find someone and just start looking at resumes. I + +01:08 +just want you to see + +01:10 +what exists here. + +01:13 +So like here's this eBay, Amazon list or drop shipper + +01:16 +product research real real estate VA, the first 1, + +01:19 +asking for 3 88 dollars a month. They have a + +01:22 +year of experience in eBay and Amazon product listing a + +01:24 +whole bunch of stuff. Let's let's just look at her. + +01:27 +Okay. So as we scroll down here, + +01:30 +we're seeing, we're seeing this girl, she has rated herself + +01:33 +in these categories, and this is important that you understand + +01:35 +this. + +01:36 +Filipinos are not very good at writing resumes. I mean, + +01:38 +like, this is what she wrote about herself. Like this + +01:41 +is your, this is your resume, right? This is what + +01:43 +you wrote. So instead of, instead of having the right + +01:46 +resumes, we said, you know, why don't you rate yourself + +01:48 +in, in these 150 + +01:50 +different categories? + +01:51 +And so here are the categories and these are the + +01:53 +top ones that she rated herself in appointment setting and + +01:55 +data entry and email management and research. So, so this, + +01:59 +okay. And then, then we get to Amazon product ads + +02:01 +and Shopify and eCommerce. And + +02:03 +so she's a, a general VA with some, with some + +02:06 +eCommerce + +02:07 +experience. Right? So as I scroll down here, you're seeing + +02:10 +some of this, some of this, general VA stuff. Okay. + +02:14 +So, so like here's the marketing, marketing and sales category. + +02:16 +There's only 2 things that she rated herself in here, + +02:18 +but we have like 15 skills in this category. So + +02:21 +there's a couple of things there. Number 1, you can + +02:23 +tell that she's trying to be honest in her ratings + +02:25 +because, + +02:26 +she didn't rate herself and everything. She's just telling you + +02:28 +what she knows. + +02:29 +Number 2, like this is what she's good at, like + +02:31 +lead generation, Amazon, Shopify, e commerce. Right? + +02:35 +So come hire her to edit your videos. + +02:38 +People that come on and are like, oh, I'm gonna + +02:40 +have her also edit my videos and write a sales + +02:42 +page for me. Don't no. That's don't do that. + +02:44 +Yeah. So So just appreciate it. + +02:48 +And so so you think it's a good thing then? + +02:49 +Like, so, if people come on there and they see + +02:51 +that, you know, someone's rated themselves 4 stars out of + +02:54 +5, they shouldn't be upset about that. They should see + +02:56 +that it's a good thing that they're being honest about, + +02:59 +their capabilities. + +03:00 +We limit the number of skills that they can rate + +03:02 +themselves 5 star and 4 star in because we wanna + +03:04 +try and draw out the best skills in people. That's + +03:07 +a good point. That's a good idea. Yeah. + +03:10 +Yeah. So, but if someone does like the maximum number + +03:13 +of 5 star skills, which I think is 5 or + +03:15 +6, and the maximum number of 4 star skills, which + +03:17 +I think is 10 or 11, and then everything else + +03:19 +is a 3 star skill, + +03:21 +like, well, you know, + +03:24 +you're probably exaggerating. I mean, you're certainly exaggerating here. Right? + +03:27 +Yeah. So that's just something to be aware of. I + +03:29 +I do like it when I see that, oh, you + +03:31 +haven't rated yourself in a lot of in a lot + +03:33 +of categories. + +03:34 +Right? + +03:35 +Okay. So I'm just gonna show you some of these + +03:37 +other ones, just cause I want, I, I really want + +03:39 +people to get an idea of what exists here. So + +03:41 +here's a virtual assistant freelance data entry, Amazon graphic designer. + +03:44 +So she'll have some design skills, + +03:47 +some Amazon skills, a virtual assistant. She's asking for 700 + +03:50 +dollars a month that that's, you know, kind of high, + +03:53 +right? 8, 8 years in clerical works, + +03:56 +40 hours a week. + +03:59 +Asking for 1000 dollars a month as an Amazon store + +04:01 +manager, product sourcing. So I'm sure this person has some + +04:05 +good + +04:06 +knowledge, right? + +04:08 +Amazon Lister asking for 3 88 dollars a month, 30 + +04:10 +hours a week, bachelor's degree. You'll notice almost everyone here + +04:13 +has a bachelor's degree. There's a couple associates degrees, but, + +04:16 +in the Philippines, a bachelor's degree is really important culturally. + +04:21 +So Okay. + +04:22 +Call center agent, data entry specialist, Amazon, Amazon lister, again, + +04:26 +asking for, you know, 404 hundred 50 dollars a month. + +04:30 +Here's a super low 1. Customer service expert, VA and + +04:32 +Amazon lister and researcher domain entry. So data entry. So + +04:35 +when you see data entry from someone, generally data entry + +04:38 +means, + +04:40 +I'm looking for anything. I just want a job. Right? + +04:43 +Like, I'm not super skilled. Because if someone's skilled, they're + +04:47 +not gonna say, oh, I wanna do data entry. Right? + +04:50 +No. It's true. Because you can find some incredibly skilled, + +04:53 +individuals on OnlinejobsPH. + +04:55 +Shopify experts, people that used to work for Shopify as + +04:58 +part of their expert team. + +05:01 +There are several, + +05:02 +ex employees on there as well. + +05:07 +Yeah. I mean, so, I mean, we'll just look at + +05:08 +this person. You can find some really, really talented people. + +05:11 +I'll tell you, there are there are a lot of + +05:13 +companies + +05:14 +with + +05:15 +customer service + +05:17 +centers and call centers + +05:19 +and support centers in the Philippines. And so a lot + +05:22 +of Filipinos work there and then + +05:24 +they end up finding online jobs. + +05:26 +Because + +05:27 +commutes in the Philippines are terrible. People often commute 2, + +05:30 +2 hours each way. + +05:33 +And, and when they find online jobs then, and they + +05:35 +can get a job working at home, like it's amazing + +05:38 +and it changes their life and they're super talented and + +05:40 +really highly trained. And so, + +05:43 +Yeah, no, it's true. 1 of my staff members, he + +05:46 +came to me and said to me, my wife, + +05:48 +she is, + +05:50 +the commute is exhausting. + +05:51 +Is there any way that you could hire her? And + +05:53 +I was like, absolutely. + +05:55 +So, being able to work from home is definitely a + +05:58 +game changer + +05:59 +Yeah. In someone's life. Yeah. + +06:02 +It it's really good. So I'm gonna skip this top + +06:04 +the top skills of this person. You can see, like, + +06:06 +there's a ton of she has a ton of skills, + +06:08 +and she's she's really good at payroll, customer support, email + +06:10 +support. She said admin assistant. And then she obviously has + +06:13 +a bunch of, + +06:15 +e commerce experience based on what she's done. Oh, okay. + +06:18 +Yeah. Amazon store manager for 3 years. Okay. You're managing + +06:21 +an Amazon store for 3 years, like, so you can, + +06:24 +you can either go on here and contact people. However, + +06:26 +in order to contact people, + +06:28 +you have to have upgraded. + +06:31 +So, + +06:33 +if you go to the pricing to contact workers, you + +06:36 +have to have paid for a pro or a premium + +06:38 +account. It's 69 dollars a month and 99 dollars a + +06:40 +month. + +06:41 +And then you get instant access. Like there's a, you'll + +06:45 +get a contact button that shows up right here. + +06:47 +When you've upgraded, + +06:49 +you can post a job + +06:50 +and have people contact you. So have the workers come + +06:54 +to you + +06:55 +and apply to your job. + +06:57 +When you, with a free account, you can post a + +07:00 +job, you can get their applications. + +07:02 +You just don't see any contact information. So like if + +07:05 +she were to apply to your job, + +07:07 +you could see her application. + +07:09 +You just don't see her email address or you can't + +07:11 +reply to her or whatever. But that way, if you + +07:13 +post a job, you at least get a really good + +07:14 +idea of, like, + +07:17 +are there people that are qualified for my position? Because + +07:19 +you can see their applications. + +07:21 +So Yes. Yep. And so can you then upgrade afterwards + +07:24 +if you do find someone that you would like to + +07:26 +contact afterwards? + +07:28 +Yes. For sure. And then you get everybody's contact information. + +07:30 +Yeah. + +07:31 +Yep. So really, you've got nothing to lose by creating + +07:34 +a free listing, + +07:36 +and seeing what type of talent applies to, + +07:38 +your job. + +07:40 +Yes. Totally. And that's that's really what I recommend is + +07:43 +is to post a job for free, see what happens. + +07:45 +I I really recommend you go and look at profiles + +07:48 +and then post a job, and then + +07:51 +and then see, like, does this work? Is is this + +07:53 +gonna work for me? And then and then you upgrade + +07:55 +and you get everybody's contact info. + +07:58 +Cool. Alright. So you have someone. So you + +08:02 +so you post your job. People apply. That's how I + +08:05 +have always found my virtual assistants, + +08:07 +for my viewers, by the way, is I post a + +08:09 +job and I let people apply to me because, + +08:11 +there's a lot of talent out there. And going through + +08:13 +and individually talking to people, would definitely take some time, + +08:17 +so this is the fastest way to do it. So + +08:19 +someone then, + +08:21 +applies and you really like them, what would you do + +08:24 +from there? + +08:25 +I have a really good recruiting process. Like, my recruiting + +08:28 +process is, + +08:29 +like, 90 percent. + +08:31 +Right? + +08:33 +So the problem with my recruiting process is it takes + +08:35 +a little bit of patience, and + +08:38 +it's not hard. And people want to complicate this. People + +08:40 +want to make this really hard, and mine's not hard. + +08:43 +Just takes a little bit of patience. So, so here's + +08:45 +what I do. + +08:47 +Number 1, + +08:48 +I when I'm recruiting people, + +08:50 +do not + +08:52 +try and, + +08:53 +shortlist candidates. That's the wrong way to do this. I'll + +08:55 +get people that are like, oh, I I'm shortlisting candidates + +08:58 +right now, then I'm gonna contact them. That's the wrong + +08:59 +way to go about this. Either + +09:01 +post a job and reply to everybody who, + +09:05 +who replies to, applies to your job. Unless you get + +09:08 +like 300 applicants, then you're only gonna apply to the + +09:10 +best ones. + +09:12 +Or + +09:13 +start contacting workers and contact like 30 workers. + +09:17 +And and when you're doing this, you're not gonna pay + +09:19 +super duper attention to every detail of their resumes. You're + +09:21 +just gonna look at them like, yes, this looks good. + +09:23 +I'm gonna contact you. + +09:25 +And I'm probably gonna send the same message to every + +09:27 +1 of them initially. And it's probably really similar to + +09:29 +what I would post in a job post. Right? So + +09:32 +I get a really, really good idea of who I + +09:34 +should hire when doing this. And and I'll tell you + +09:35 +I'll tell you kind of why. So, + +09:38 +number 1, when you send them 4 different questions in + +09:41 +an email and they only respond to 3 of them, + +09:44 +then the chances of them only responding to, or only + +09:46 +doing 3 of the 4 tasks you give them after + +09:49 +you've hired them are really high. And like, that doesn't + +09:51 +work for me. If I give you stuff, I need + +09:53 +you, I need you to do all of it. Number + +09:55 +2. + +09:56 +So I, I pay attention to details and I see + +09:58 +their attention to detail and that's really important to me. + +10:02 +I, I see how well they respond to things. Like + +10:05 +if it takes you 3 days to respond during the + +10:07 +recruiting process, the chances of you taking 3 days to + +10:10 +respond after you've hired, after I've hired you, + +10:12 +like that doesn't work for me. That's just a sign, + +10:14 +like you're not working. Like that doesn't work for me. + +10:18 +I also get to see, you know, people can fake + +10:21 +a a profile. You can fake a profile in online + +10:22 +jobs, or you can have your friend help you write + +10:24 +your profile. You're not gonna have your friend help you + +10:27 +respond to 10 different emails across 5 days. Right? + +10:31 +Yeah. So, so I get a really, really good + +10:35 +idea of who to hire. So let me tell you + +10:37 +an experience I had last week. + +10:40 +Last week I went to hire a copywriter, + +10:43 +and + +10:44 +I contacted, like, 10 people, and I knew there were + +10:46 +2 of them that I was really, really interested in. + +10:49 +And those 2 responded to me. + +10:51 +Just like super, super dumb luck that I had the + +10:54 +2 that I wanted respond to me. And the first + +10:57 +1 that responded actually was the f- my first choice. + +10:59 +Like, I really wanna hire this dude, + +11:01 +based on his profile. And so I asked him a + +11:04 +couple questions and I was like, great, I'm ready to + +11:06 +start. When can you start? And I, and I, I + +11:08 +hired him. And the second person I respond that responded, + +11:11 +I kept going with the interview. + +11:14 +Like, because I'd already hired this first dude, and, the + +11:17 +second dude was really good, I thought. And + +11:19 +so, anyway, + +11:21 +2 weeks in, this is I guess this is 2 + +11:23 +weeks later because I this just happened yesterday. I let + +11:25 +him go. + +11:26 +2 2 weeks in, I was like, man, this copywriter + +11:28 +that I hired is not that good. This is he + +11:30 +is not like I thought he was. Is this the + +11:33 +1 that you thought was gonna be amazing to hire + +11:35 +based on the profile alone? + +11:37 +Yes. Yes. Yeah. + +11:40 +And so + +11:41 +I hired him, and his copy didn't wasn't as good + +11:43 +as I thought, and his English wasn't as good as + +11:45 +I thought. Like, his English was flawless in his profile. + +11:47 +And then + +11:48 +and that's just what like, there + +11:50 +there were his English is fluent, but there were just + +11:53 +little oddities in it. And I was like, dang, this + +11:55 +doesn't work for running sales copy. Like, if you're writing + +11:59 +Facebook posts, okay, fine, but not sales copy. + +12:02 +Right? + +12:04 +And this is and this is like the same day + +12:07 +I did I had to let this guy go was + +12:09 +I had kept up up the recruiting process with this + +12:11 +other person and I realized, you know what? It takes + +12:13 +you 2 days to respond to every email. And then + +12:15 +finally I saw like + +12:18 +the English and this email isn't great. + +12:20 +And I realized again, like + +12:23 +if I would've just done my, my recruiting process, + +12:27 +like, I would be 100 percent here. Like, these 2 + +12:29 +people didn't work for me. But I have others that + +12:32 +I've been recruiting, like, that responded to me that, like, + +12:34 +these are really good people, I think. They're not my + +12:37 +first choices based on the profiles or based on the + +12:39 +initial thing that I sent out, but they look better + +12:41 +and better. + +12:42 +Right? + +12:43 +So my recruiting process goes through, + +12:46 +an an + +12:48 +a period of time of asking lots of questions. + +12:52 +Here's the thing I don't do is I don't do + +12:54 +a Skype interview. + +12:56 +Right. + +12:58 +So everybody always wants to do a Skype interview. And + +13:00 +and I've tried this, and, here's what happens if you + +13:03 +try and do a Skype interview. + +13:05 +Filipinos don't wanna do it. So you'll have 10 really + +13:07 +good candidates. + +13:09 +Of those 10, 5 of them will be willing to + +13:11 +schedule the interview. + +13:12 +5 of them won't even schedule it because they know, + +13:14 +like, I'm not gonna do this interview. So you just + +13:16 +lost 5 potentially really good recruits. + +13:18 +Of those 5 who schedule with you, + +13:21 +maybe 2 of them will show up for the interviews. + +13:24 +And they may not be the best candidates, + +13:26 +but they showed up to a Skype interview and you + +13:28 +just lost 8 because you required a Skype interview. So + +13:32 +that's It's a that's an interesting thing. Why do you + +13:34 +think that they don't like is there a a cultural + +13:36 +reason, + +13:37 +why people in the Philippines don't like to jog for + +13:40 +Skype interviews? + +13:41 +Yeah. There's a cultural reason. So there's a couple of + +13:43 +them. 1, maybe they don't have a microphone. Like, that's, + +13:47 +you know, like it's a third world country and maybe + +13:49 +they don't have a microphone. Maybe they don't have a + +13:51 +webcam on their, on their computer + +13:52 +and they don't like + +13:55 +they they're worried that you're, they're gonna, so the biggest + +13:57 +thing with the Philippines is they don't wanna disappoint you. + +13:59 +That's the biggest thing. + +14:00 +They want to make you happy. They want to make + +14:02 +sure that you're pleased with them. They don't wanna disappoint + +14:04 +you. And if they think they're gonna disappoint you, that + +14:06 +you're gonna be disappointed in them because they don't have + +14:08 +a webcam, + +14:09 +because they're gonna do a audio interview and they're not + +14:11 +a webcam, they're worried that you might want it, then + +14:14 +like, they're not gonna show up. Yeah. + +14:16 +So it's not laziness at all, actually. It's the opposite. + +14:20 +I have a really great working relationship with my virtual + +14:23 +assistants. The only times that they have not shown up + +14:25 +is because there was some, like, because of the fact + +14:27 +that the Philippines + +14:29 +can have quite an interesting weather system due to its + +14:32 +location geographically. + +14:33 +I've had a couple of issues with the weather, + +14:36 +but that's it. They've always shown up. I've always + +14:39 +I always like to every time a virtual assistant, + +14:43 +produces work, and it's great, I always let them know, + +14:45 +and I let them know that I really appreciate them + +14:47 +because of that whole cultural thing of really wanting to + +14:50 +make sure that they meet your expectations. + +14:52 +And I let them know that rather than just be + +14:55 +like, thanks. + +14:57 +Next thing. What I find is as I do these + +14:59 +as I do this series of interviews, people drop out. + +15:02 +Like, + +15:03 +either I I don't know. For whatever reason, + +15:07 +I can tell either I stop emailing them or they + +15:09 +stop responding to me, people drop out until I have, + +15:11 +like, 1 or 2 or 3 left. + +15:13 +And usually at that point, like, I know who I + +15:16 +wanna hire. Like, I have a pretty good gut feeling + +15:19 +about it. Right? + +15:20 +And so, + +15:21 +usually that's what I'll do. I'll hire this person. I'll + +15:23 +tell the others like, Hey, I'm I'm gonna hire this + +15:26 +other person. If it doesn't work out, I'll come back + +15:29 +to you. And there have been times where it hasn't + +15:31 +worked out, for 1 reason or another, whatever. But, usually + +15:35 +it's pretty good. Another option is, and I've done this + +15:38 +a couple times, + +15:40 +where I end up with 2 or 3 people and + +15:42 +I can't decide between them. So then I'll give a + +15:44 +test + +15:45 +and it's always something simple + +15:48 +and I always pay for it. And that's really important. + +15:51 +Like Filipinos are very scared about doing a bunch of + +15:53 +work and not getting paid. + +15:55 +Yeah. + +15:56 +So when if I do a test, + +15:58 +I'm not always gonna hire the person that does it + +16:00 +better. + +16:01 +I'm probably gonna hire the person that we work together + +16:04 +better. + +16:04 +Yeah. Because I can usually train someone to do what + +16:07 +I want them to do. + +16:09 +So + +16:10 +That's a good it's a no. No. That's that's a + +16:12 +that's a really it's a really great point. + +16:15 +Because 1 of my a little bit slightly pee pee + +16:18 +for me is that there are some people who, like, + +16:20 +they're all virtual, you know, these, like, virtual assistants, + +16:23 +you know, in the Philippines, an exotic country. It's like + +16:26 +these are these are real human beings over + +16:29 +here. You know? + +16:32 +I know that I know I know the families, + +16:35 +that that work for me. + +16:38 +1 of some of my 2 of my best employees, + +16:41 +the 1 that I hired, his wife, + +16:44 +he they they had a baby this year, and, you + +16:46 +know, they sent me pictures of the baby, and that's + +16:48 +that's wonderful. + +16:49 +I've sent them New Zealand sweets and New Zealand candies, + +16:53 +so that we can get to, like, know each other + +16:54 +more. You know? So it's a huge real human being + +16:56 +over there. And whenever you hire someone, no matter what + +16:59 +if you're based in the USA and you hire someone + +17:01 +locally in the USA, you're changing that person's life, and + +17:04 +it's, you know, it's the same deal here. + +17:07 +And something else is that I also did, consulting with, + +17:10 +an HR firm because they were releasing products. And I + +17:13 +did consulting with them, and so I learned a lot + +17:15 +about the HR process. And I think your process of + +17:18 +sending out, several emails is really smart because, + +17:22 +it's very your experience that you had of hiring someone + +17:25 +and having this gut feeling about them instantly and then + +17:28 +that gut feeling not working out happens a lot. + +17:32 +It doesn't matter whether you're recruiting someone locally, + +17:35 +in your local country or whether you're recruiting someone overseas. + +17:39 +Our gut feelings are not always correct. And so usually + +17:42 +in the HR world, the advice is to, + +17:45 +to ask a lot of questions + +17:47 +and to see what the answers are and to not + +17:50 +just trust your gut and, you know, from the first + +17:53 +go. Like, would you agree with that? + +17:55 +Yeah. I love it. I mean, that's absolutely my experience. + +17:59 +Yeah. + +18:00 +No. No. Definitely. + +18:02 +So, + +18:03 +no. That's that's that's really great. So at the end + +18:05 +of the day here, yeah, this isn't just this isn't + +18:06 +like us, like, hiring robots. This is just this is + +18:09 +this is a hiring process. We're just hiring, + +18:11 +internationally. + +18:14 +So can I can I talk about that for a + +18:16 +second? Yep. + +18:18 +So, you know, 1 of the objections people sometimes have + +18:21 +I don't get this a lot because people are getting + +18:22 +used to this, but, like, + +18:25 +man, why don't you just hire locally? You know, like, + +18:28 +you're ruining the economy or or you're taking advantage of + +18:31 +people. And, like, there's some objections to this, but, + +18:36 +boy, once you do it and you see, like, you + +18:39 +know this, + +18:40 +you will change You don't you don't just change your + +18:43 +life by hiring someone and get some work done. You + +18:45 +change their life, and you don't just change their life. + +18:48 +You change their life and their kids' lives and their + +18:51 +parents' lives. Actually, here's a question of you. + +18:55 +Do you there are there are different platforms out there + +18:57 +to help manage, + +18:59 +like, all your staff, virtual assistants, local + +19:02 +staff. + +19:03 +Do you use any, + +19:05 +type of project management + +19:07 +platform to to help manage all that work? + +19:10 +Yeah. So I'm gonna answer 2 questions with this. Yes. + +19:12 +I use project manager system. I use Basecamp. + +19:14 +We have used Basecamp for probably 10 years, and I + +19:17 +love it. I love the it the way that Basecamp + +19:19 +works works really well with my brain. + +19:22 +Yeah. + +19:23 +It's gonna it's good it's good to try out different + +19:25 +ones. Like, for me, Asana works really well, but, I + +19:28 +mean, you know, I love base camp too. Yeah. And + +19:30 +I think Asana and base camp have gotten closer and + +19:33 +closer over the years. + +19:34 +So, + +19:36 +like, Trello usually confuses me when I get into Trello. + +19:39 +Yeah. + +19:41 +So the second thing I was gonna answer was time + +19:43 +tracking. + +19:44 +To people often wanna manage their workers with time tracking. + +19:47 +I was that's what I was gonna ask. Do do + +19:49 +you manage your workers with time tracking? + +19:51 +No. + +19:53 +So we have a time tracker in online jobs. + +19:55 +We call it time proof. It'll take screenshots of their + +19:57 +of their work. It'll track how many hours they worked. + +20:00 +I don't use it. + +20:02 +They don't like it. You know, it's very big brother + +20:05 +ish. It's not Yeah. + +20:07 +You can use it. I don't recommend it. + +20:09 +Yeah. I know some people that use it. + +20:11 +I have in the past used it for the first, + +20:14 +maybe, like, week. + +20:17 +It's like a thing. I'll be like, you know, just + +20:18 +for 1 week, + +20:19 +we'll do this, + +20:21 +and then, and then and then cut it out immediately. + +20:25 +But it's and I mean, from again, like, you again, + +20:27 +you're hiring a human being. + +20:30 +My viewers know how I felt + +20:33 +in a job + +20:35 +being micromanaged. + +20:37 +And this is, like, a, this is this is this + +20:39 +is another, like, deeper question in terms of, like, hiring + +20:41 +someone. Do you expect your staff members to always be + +20:45 +working when if you hire them for a set number + +20:47 +of hours? Like, if let's say you hire or because + +20:49 +you hire full time. So you're hiring some for 40 + +20:52 +hours. Do you expect them to be working every minute + +20:55 +and every hour of the day? + +20:58 +So that this is such a good question, + +21:02 +because that's impossible, + +21:03 +right? Like if someone goes into an office and they're + +21:06 +there from 9 to 5, + +21:08 +they're, they're not working 8 hours every day. Right? They're, + +21:12 +they're standing around the water cooler. They're going to the + +21:15 +bathroom. They're, and so this is especially relevant with Filipinos. + +21:19 +They don't wanna disappoint you. And so they're super concerned + +21:22 +with you seeing anything that goes on in their computer + +21:25 +that might, + +21:26 +that might be a, disappointment to you. So like any + +21:30 +sort of YouTube or any sort of Facebook or any + +21:32 +sort of email or anything that's not directly + +21:36 +work related, + +21:38 +if you're tracking their time with screenshots, they are super + +21:41 +concerned about it. So if you're gonna do time tracking, + +21:44 +if you expect 8 hours a day, you're probably gonna + +21:47 +see 5, + +21:49 +4 or 5 hours tracked. + +21:51 +Yeah. I mean, a lot of studies have been done + +21:54 +on this And, usually, you know, anywhere from, like, 3 + +21:57 +to 4 hours of productivity + +21:58 +is extremely good. And so, + +22:01 +you know, as someone who is hiring employees, no matter + +22:04 +where they are in the world, you cannot expect + +22:07 +someone to be + +22:08 +on all of the time. That is extremely unrealistic. And + +22:11 +I think it's very easy to have these unrealistic expectations + +22:14 +of virtual assistants overseas because of the fact that, you + +22:17 +know, again, people think because when someone's not in front + +22:19 +of you, it's very easy to think of them as + +22:21 +being like a robot. + +22:22 +But if you think about if you go into, like, + +22:24 +if you go into any office, any local office, as + +22:26 +you said, you'll find employees, like, standing around drinking coffee + +22:30 +in the kitchen. + +22:31 +You know? Like, you're not always working, + +22:34 +and, + +22:35 +and that's and that's a, that's a really good thing, + +22:37 +and it's something to keep in + +22:39 +mind. Had you on here for a long time, and, + +22:41 +unfortunately, + +22:42 +I've sadly gotta wrap this up. But, + +22:44 +are there any, I think, 3 final tips, John, that + +22:47 +you could leave our audience for hiring, virtual assistants. + +22:53 +Yeah. So, + +22:55 +in the Philippines, if you're a Filipino employer, it is + +22:57 +legally required that after someone's worked for you for a + +22:59 +year, you give them a bonus of 1 month's pay. + +23:02 +It's called the thirteenth month and actually it's paid in + +23:05 +December. So you just need to plan for this. + +23:07 +It's not legally required that you pay it, but you + +23:09 +should pay it. So Yes. Because they base their lives + +23:12 +around this. + +23:13 +In December, you're gonna pay them November salary + +23:17 +because never pay ahead of time, always pay after. + +23:20 +So December first, you pay November salary, + +23:23 +and then, like, December fifth or so, you pay them + +23:26 +1 more month salary, + +23:29 +and that's the, the thirteenth month. It's not a Christmas + +23:32 +bonus, which we also give a Christmas bonus to our + +23:35 +people. + +23:36 +And then January first, you pay them December salary. So + +23:39 +you just need to plan for this, + +23:41 +that in December you have an extra 1 month pay. + +23:44 +Yeah. So that's there's 1 thing. + +23:49 +Use Snagit. + +23:51 +So this really changed + +23:53 +this changed my ability to manage more than 1 person + +23:55 +because it gave me so much time back. So Snagit + +23:58 +is screen capture screen recording software that's made by the + +24:01 +makers of Camtasia. + +24:03 +And I, I know people think like, oh, it's okay. + +24:06 +I'll use Camtasia or I'll use ScreenFlow. No. + +24:09 +So Snagit will record + +24:11 +video or capture images, + +24:14 +of your desktop. + +24:16 +And then + +24:17 +the, the real magic. So it's, it's a screen capture + +24:19 +screen recording. You like, you click the button, you drag + +24:21 +it out on your computer and it starts to record + +24:24 +that section of your computer. So this is what I + +24:25 +do every single day, like 20 times a day. + +24:28 +Hey, I really like I recorded on my desktop. Right? + +24:30 +Hey, I really like what you did here. I want + +24:32 +you to drag this over here or or put this + +24:34 +over here and change this wording and this. Right? Here's + +24:37 +the magic of of Snagit. You wanna say something? No. + +24:40 +I was gonna say, oh, this makes sense. Yeah. Yeah. + +24:43 +So the real magic is + +24:45 +you click you click stop, you click upload, Snagit uploads + +24:49 +it to a server for you and puts the URL + +24:51 +in your clipboard. So all you have to do is + +24:53 +click paste, + +24:54 +right? So you hit, + +24:56 +command V or control V and paste that into an + +24:59 +email to them. + +25:01 +And now they just heard your voice and saw your + +25:03 +screen and saw exactly what you're looking to do. + +25:07 +And so rather than typing out some super long email + +25:09 +trying to explain this, you just record it and you + +25:12 +talk through it. And so it doesn't take you any + +25:14 +longer than it does to think about it to instruct + +25:16 +on it. And so that was such a big deal + +25:19 +to me where, + +25:20 +giving instructions and training and feedback all of a sudden + +25:23 +became at the speed of thought + +25:25 +rather than at the speed of my fingers. + +25:28 +Yeah. Right? So everything gets so much easier, so much + +25:31 +more clear. And then with Snagit, as opposed to Camtasia + +25:35 +or ScreenFlow, there's no rendering, there's no uploading, there's no + +25:37 +FTP, there's no worrying about files or any of that. + +25:40 +It just happens. + +25:42 +So that's such a big deal. + +25:45 +And then, so I, boy, if, if I go through + +25:48 +like, I have a 22 tips that I would go + +25:51 +through and I think we covered a lot of it, + +25:52 +but, + +25:53 +the last thing that I'll do is kind of like, + +25:56 +so I I'm, I mentioned earlier that this doesn't work + +25:58 +for everybody. Right? + +26:00 +Yeah. So + +26:02 +in order to find out if it works for you, + +26:03 +you kind of gotta take a leap. You have to, + +26:05 +you have to take a leap and see, + +26:08 +does this work for me? You know, the potential, the + +26:11 +potential downside is you lose a couple hours of recruiting + +26:14 +time or working with them time. You lose a couple + +26:16 +hundred + +26:17 +dollars of, like, you paid for online jobs and you + +26:19 +paid this worker for the work that they did and + +26:20 +it doesn't work out. The potential upside is, + +26:26 +yeah. Like Yeah. The potential upside is + +26:30 +your business succeeds beyond your + +26:32 +dreams and you get, and at the same time you're + +26:34 +succeeding, you're reducing your workload, so you're working less and + +26:37 +you gain time. Like, for me, this is about, + +26:41 +it's about time, like lifestyle. I, + +26:44 +I work 17 hours a week because I have people + +26:47 +in the Philippines that do everything for me, and my + +26:48 +total payroll I don't even know what my total payroll + +26:50 +is. Like, + +26:51 +not very high. You know? + +26:54 +Yeah. So that's like, you gotta take a leap and + +26:56 +try it. + +26:57 +So, like, because some a question I thought would be + +27:00 +quite, relevant for our audience is, what are some of + +27:03 +the so what what are some of the most common + +27:05 +positions that people hire virtual assistants for? So what are + +27:08 +some of the most common, + +27:09 +jobs that people put up profiles for on there, that + +27:13 +would be relevant for, + +27:15 +my audience? + +27:16 +Virtual assistant is number 1. Like, the the number 1 + +27:19 +thing is just general virtual assistant. + +27:21 +Graphic design, SEO, social media, WordPress development, + +27:25 +content writing, Amazon virtual assistants, real estate virtual assistants, PHP + +27:29 +programmers, Shopify VAs, video editors, accountants, bookkeepers, eBay + +27:35 +VAs, salespeople, + +27:36 +telemarketers, + +27:37 +Facebook marketing, + +27:38 +marketing specialists, + +27:40 +web developers or back end programmers, customer service, project management, + +27:44 +data entry VAs, copywriting, lead generation. We I I could + +27:47 +go on. + +27:48 +I remember, so + +27:50 +hiring employees is 1 of the tasks in life that + +27:53 +I'm not that great at. It's always been a real + +27:55 +problem for me in scaling the businesses is that I've + +27:58 +always, like, really I've had so much resistance around it. + +28:01 +And as I've been breaking down that resistance and hiring + +28:03 +more and more, + +28:05 +the amount of money I make just keeps skyrocketing. + +28:08 +I know that it can be I know that this + +28:10 +process unfortunately, like, a lot of times when people first + +28:13 +enter business, they want to have, like, super easy, like, + +28:16 +step by step, I follow this. And when it comes + +28:18 +to recruiting, that's not how it works. + +28:20 +Recruiting isn't a perfect process where you can just follow + +28:22 +some magical formula to find the right person. + +28:26 +But it pays off in spades + +28:28 +if you give it a chance. And, yeah, it's it's + +28:32 +changed my life. And so I I strongly recommend that + +28:34 +everybody look to Outsource, + +28:36 +whatever they can because it will make a big difference + +28:39 +to your business. + +28:41 +So thank you so much, John, for coming on. It's + +28:44 +been really great to have you here. Thank you. This + +28:46 +has been great. +#+end_example diff --git a/_subsections/06-run_and_manage_store/archive - S06|01 - how to fulfill orders with dsers.org b/_subsections/06-run_and_manage_store/archive - S06|01 - how to fulfill orders with dsers.org index 1cdf482..cb9f323 100644 --- a/_subsections/06-run_and_manage_store/archive - S06|01 - how to fulfill orders with dsers.org +++ b/_subsections/06-run_and_manage_store/archive - S06|01 - how to fulfill orders with dsers.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this video, we’re going to talk about how to fulfill orders through DSers. So you’ve made a sale with an Aliexpress product that you’ve added through DSers and how do you fulfill it? You have to keep in mind that this not happen automatically. But it only takes a few button clicks to do this. @@ -113,3 +113,8 @@ Now, I will show you how to fulfill orders using the DSers app. The customer will get notified and your Shopify page orders page will also update the order status to ‘Fulfilled’. And that’s it! You have successfully fulfilled an order using the DSers App. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/06-run_and_manage_store/archive - S06|02 - how to fulfill orders with printify.org b/_subsections/06-run_and_manage_store/archive - S06|02 - how to fulfill orders with printify.org index 1ff0b37..316aafd 100644 --- a/_subsections/06-run_and_manage_store/archive - S06|02 - how to fulfill orders with printify.org +++ b/_subsections/06-run_and_manage_store/archive - S06|02 - how to fulfill orders with printify.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes In this video, I purchased an order with Printify, to show you what happens when a customer purchases a product that Printify fulfill. As you’ll see, the process is hands-off! #+attr_html: :width 800 @@ -26,3 +26,8 @@ You’ll be able to see what happened. Shopify received the order, then it moves file:../../_share/media/img/step_06/lesson_02/ex01c-processing.png As you can see, Printify fulfills orders automatically. You don’t have to do anything – but you can track it’s progress as it is being fulfilled. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/06-run_and_manage_store/archive - S06|03 - daily store management and growth.org b/_subsections/06-run_and_manage_store/archive - S06|03 - daily store management and growth.org index 5d616c5..8c070cf 100644 --- a/_subsections/06-run_and_manage_store/archive - S06|03 - daily store management and growth.org +++ b/_subsections/06-run_and_manage_store/archive - S06|03 - daily store management and growth.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes Congratulations on opening your new store! Very few people actually make it to the end, so you should be very proud of what you’ve achieved. @@ -52,3 +52,8 @@ If it’s a Monday or Thursday, send out an email newsletter. The most effective As your store grows and you’re starting to make several sales a day, you’ll need to commit more and more time to management. This is non-negotiable. Now you’ve learned how to manage your store, it’s your turn. + + +* Transcript +#+begin_example +#+end_example diff --git a/_subsections/06-run_and_manage_store/archive - S06|04 - scale by hiring freelancers.org b/_subsections/06-run_and_manage_store/archive - S06|04 - scale by hiring freelancers.org index 413b323..190f19e 100644 --- a/_subsections/06-run_and_manage_store/archive - S06|04 - scale by hiring freelancers.org +++ b/_subsections/06-run_and_manage_store/archive - S06|04 - scale by hiring freelancers.org @@ -9,7 +9,7 @@ * Notes -* Description +* Tutorial Notes [[https://wholesaleted.com/go/onlinejobsph/][Hire Freelancers At OnlineJobs.ph]] (Aff Link) @@ -155,3 +155,8 @@ Sarah: I remember hiring employees is one of the tasks that I’m not great at! Thank you so much John for coming on. It’s really great to have you here! John: Thank you! It’s been great! + + +* Transcript +#+begin_example +#+end_example diff --git a/toc.org b/toc.org index 96f4f62..656a7cc 100755 --- a/toc.org +++ b/toc.org @@ -12,14 +12,14 @@ * login info -** credentials +** credentials [0/1] | field | value | |----------+----------------------| | username | this.ronny@gmail.com | | password | 2Reishit2ara! | -** access links +** access links [0/1] | Section | Link | |-----------------+------------------------------------------------------------------------| | login page | https://members.theecommclubhouse.com | @@ -28,19 +28,19 @@ * chapters -** welcome +** welcome [0/1] #+attr_html: :class contents-overview -- [[./_subsections/welcome.org][welcome]] +- [ ] [[./_subsections/welcome.org][welcome]] -** step 1 - select a niche +** step 1 - select a niche [0/7] #+attr_html: :class contents-overview -- [[./_subsections/01-select_a_niche/c01-intro.org][introduction]] -- [[./_subsections/01-select_a_niche/S01|02 - ai pod strategy.org][my ai print on demand business strategy]] -- [[./_subsections/01-select_a_niche/c03-hack_algorithms.org][how i hack algorithms by choosing a store niche]] -- [[./_subsections/01-select_a_niche/c04-phase_1_brainstorm.org][phase 1 of niche selection: brainstorm 20 ideas]] -- [[./_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org][phase 2 of niche selection: narrow 20 ideas to 5]] -- [[./_subsections/01-select_a_niche/c06-phase_3_pick_niche.org][phase 3 of niche selection: pick your winning niche]] -- [[./_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org][shopify vs etsy (which should you sell with?)]] +- [ ] [[./_subsections/01-select_a_niche/c01-intro.org][introduction]] +- [ ] [[./_subsections/01-select_a_niche/S01|02 - ai pod strategy.org][my ai print on demand business strategy]] +- [ ] [[./_subsections/01-select_a_niche/c03-hack_algorithms.org][how i hack algorithms by choosing a store niche]] +- [ ] [[./_subsections/01-select_a_niche/c04-phase_1_brainstorm.org][phase 1 of niche selection: brainstorm 20 ideas]] +- [ ] [[./_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org][phase 2 of niche selection: narrow 20 ideas to 5]] +- [ ] [[./_subsections/01-select_a_niche/c06-phase_3_pick_niche.org][phase 3 of niche selection: pick your winning niche]] +- [ ] [[./_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org][shopify vs etsy (which should you sell with?)]] *** archive :PROPERTIES: @@ -50,25 +50,25 @@ #+attr_html: :class playlist - [[./_subsections/01-select_a_niche/c07-choose_name.org][choose a store name (that you wont regret!)]] -** step 2 - source & choose products to sell! +** step 2 - source & choose products to sell! [0/13] #+attr_html: :class contents-overview -- [[./_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org][S02|L01 - how i use ai + cross idea formula]] -- [[./_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org][S02|L02 - how to create product designs with canva]] +- [ ] [[./_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org][S02|L01 - how i use ai + cross idea formula]] +- [ ] [[./_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org][S02|L02 - how to create product designs with canva]] -- [[./_subsections/02-source_and_choose/S02|L03 - create ai images.org][S02|L03 - create images with nano banana]] -- [[./_subsections/02-source_and_choose/S02|L04 - canva ai optimization tools.org][S02|L04 - use canva ai to optimize]] +- [ ] [[./_subsections/02-source_and_choose/S02|L03 - create ai images.org][S02|L03 - create images with nano banana]] +- [ ] [[./_subsections/02-source_and_choose/S02|L04 - canva ai optimization tools.org][S02|L04 - use canva ai to optimize]] -- [[./_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org][S02|L05 - How to Download Free Pictures & Photos to Turn into Products]] -- [[./_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org][S02|L06 - how to add distressed vintage textures for free]] -- [[./_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org][S02|L07 - how to research and spy on winning print on demand designs]] -- [[./_subsections/02-source_and_choose/S02|L08 - how to price products.org][S02|L08 - How to Price Products]] +- [ ] [[./_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org][S02|L05 - How to Download Free Pictures & Photos to Turn into Products]] +- [ ] [[./_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org][S02|L06 - how to add distressed vintage textures for free]] +- [ ] [[./_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org][S02|L07 - how to research and spy on winning print on demand designs]] +- [ ] [[./_subsections/02-source_and_choose/S02|L08 - how to price products.org][S02|L08 - How to Price Products]] -- [[./_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org][S02|L09 - use fiverr to create custom designs]] +- [ ] [[./_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org][S02|L09 - use fiverr to create custom designs]] -- [[./_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org][S02|L10 - midjourney pt1 - generate art using midjourney]] -- [[./_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org][S02|L11 - midjourney pt2 - create midjourney prompts]] -- [[./_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org][S02|L12 - midjourney pt3 - make ai image with reference prompts]] -- [[./_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org][S02|L13 - midjourney pt4 - turn midjourney art into hires]] +- [ ] [[./_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org][S02|L10 - midjourney pt1 - generate art using midjourney]] +- [ ] [[./_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org][S02|L11 - midjourney pt2 - create midjourney prompts]] +- [ ] [[./_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org][S02|L12 - midjourney pt3 - make ai image with reference prompts]] +- [ ] [[./_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org][S02|L13 - midjourney pt4 - turn midjourney art into hires]] *** archive :PROPERTIES: @@ -84,34 +84,34 @@ 6. [[./_subsections/02-source_and_choose/c15-select_aliexpress_supplier_china.org][How to Choose the Best China AliExpress Supplier]] 7. [[./_subsections/02-source_and_choose/c16-select_aliexpress_supplier_usa.org][How to Choose the Best USA AliExpress Supplier]] -** step 3 - create & run your store +** step 3 - create & run your store [0/26] #+attr_html: :class contents-overview -- [[./_subsections/03-create_run_store/S03|L01 - introduction.org][S03|L01 - introduction (please watch first)]] -- [[./_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org][S03|L02 - create a printify account & product for etsy]] -- [[./_subsections/03-create_run_store/S03|L03 - create a free etsy store.org][S03|L03 - create a free etsy store]] -- [[./_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org][S03|L04 - connect printify products to etsy]] -- [[./_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org][S03|L05 - optimize etsy products for etsy search engine traffic]] -- [[./_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org][S03|L06 - use placeit to create lifestyle photos]] -- [[./_subsections/03-create_run_store/S03|L07 - how to create a logo.org][S03|L07 - how to create a logo]] -- [[./_subsections/03-create_run_store/S03|L08 - create a shopify account.org][S03|L08 - how to create a shopify account]] -- [[./_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org][S03|L09 - how to install the free shopify theme craft]] -- [[./_subsections/03-create_run_store/S03|L10 - create printify account.org][S03|L10 - how to create a printify account]] -- [[./_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org][S03|L11 - how to connect your printify account with shopify]] -- [[./_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org][S03|L12 - create and add a tshirt with printify]] -- [[./_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org][S03|L13 - create mugs with printify]] -- [[./_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org][S03|L14 - printify free vs printify premium]] -- [[./_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org][S03|L15 - how to edit product pages in shopify]] -- [[./_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org][S03|L16 - how to add collections in shopify]] -- [[./_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org][S03|L17 - how to add extra pages in your shopify store]] -- [[./_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org][S03|L18 - how to create a contact us page]] -- [[./_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org][S03|L19 - how to set up shopify payments]] -- [[./_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org][S03|L20 - how to buy and install a domain name for just 99c]] -- [[./_subsections/03-create_run_store/S03|L21 - how to add legal pages.org][S03|L21 - how to add legal pages]] -- [[./_subsections/03-create_run_store/S03|L22 - how edit your store menu.org][S03|L22 - how to edit your store menu]] -- [[./_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org][S03|L23 - customize design settings and homepage for craft theme]] -- [[./_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org][S03|L24 - how to edit markets and global shipping options]] -- [[./_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org][S03|L25 - final store settings and tweaks]] -- [[./_subsections/03-create_run_store/S03|L26 - make shopify store live.org][S03|L26 - make shopify store live]] +- [ ] [[./_subsections/03-create_run_store/S03|L01 - introduction.org][S03|L01 - introduction (please watch first)]] +- [ ] [[./_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org][S03|L02 - create a printify account & product for etsy]] +- [ ] [[./_subsections/03-create_run_store/S03|L03 - create a free etsy store.org][S03|L03 - create a free etsy store]] +- [ ] [[./_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org][S03|L04 - connect printify products to etsy]] +- [ ] [[./_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org][S03|L05 - optimize etsy products for etsy search engine traffic]] +- [ ] [[./_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org][S03|L06 - use placeit to create lifestyle photos]] +- [ ] [[./_subsections/03-create_run_store/S03|L07 - how to create a logo.org][S03|L07 - how to create a logo]] +- [ ] [[./_subsections/03-create_run_store/S03|L08 - create a shopify account.org][S03|L08 - how to create a shopify account]] +- [ ] [[./_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org][S03|L09 - how to install the free shopify theme craft]] +- [ ] [[./_subsections/03-create_run_store/S03|L10 - create printify account.org][S03|L10 - how to create a printify account]] +- [ ] [[./_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org][S03|L11 - how to connect your printify account with shopify]] +- [ ] [[./_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org][S03|L12 - create and add a tshirt with printify]] +- [ ] [[./_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org][S03|L13 - create mugs with printify]] +- [ ] [[./_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org][S03|L14 - printify free vs printify premium]] +- [ ] [[./_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org][S03|L15 - how to edit product pages in shopify]] +- [ ] [[./_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org][S03|L16 - how to add collections in shopify]] +- [ ] [[./_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org][S03|L17 - how to add extra pages in your shopify store]] +- [ ] [[./_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org][S03|L18 - how to create a contact us page]] +- [ ] [[./_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org][S03|L19 - how to set up shopify payments]] +- [ ] [[./_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org][S03|L20 - how to buy and install a domain name for just 99c]] +- [ ] [[./_subsections/03-create_run_store/S03|L21 - how to add legal pages.org][S03|L21 - how to add legal pages]] +- [ ] [[./_subsections/03-create_run_store/S03|L22 - how edit your store menu.org][S03|L22 - how to edit your store menu]] +- [ ] [[./_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org][S03|L23 - customize design settings and homepage for craft theme]] +- [ ] [[./_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org][S03|L24 - how to edit markets and global shipping options]] +- [ ] [[./_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org][S03|L25 - final store settings and tweaks]] +- [ ] [[./_subsections/03-create_run_store/S03|L26 - make shopify store live.org][S03|L26 - make shopify store live]] *** archive :PROPERTIES: @@ -132,26 +132,26 @@ - [[./_subsections/03-create_run_store/c25-add_live_chat.org][shopify - how to add live chat]] - [[./_subsections/03-create_run_store/c33-etsy_store-appeal_temporary_ban.org][etsy - how to successfully appeal a temporary etsy]] -** step 4 - upselling to BIG orders +** step 4 - upselling to BIG orders [0/3] #+attr_html: :class contents-overview -- [[./_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org][how to make extra sales from automatic discount coupons]] -- [[./_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org][how to add voyager to upsell customers to big orders]] -- [[./_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org][how to add spin-a-sale app to trigger the law of reciprocation]] +- [ ] [[./_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org][how to make extra sales from automatic discount coupons]] +- [ ] [[./_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org][how to add voyager to upsell customers to big orders]] +- [ ] [[./_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org][how to add spin-a-sale app to trigger the law of reciprocation]] -** step 5 - how to Get TRAFFIC & BUYERS to your store +** step 5 - how to Get TRAFFIC & BUYERS to your store [0/12] #+attr_html: :class contents-overview -- [[./_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org][S05|L01 - my product first traffic strategy]] -- [[./_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org][S05|L02 - how i get free traffic & sales to a new etsy store]] -- [[./_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org][S05|L03 - what free geo traffic is]] -- [[./_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org][S05|L04 - my 3 point system to optimize etsy products for free traffic]] -- [[./_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org][S05|L05 - how i optimize etsy store profiles for free traffic]] -- [[./_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org][S05|L06 - my ai workflow to optimize etsy listings for free traffic]] -- [[./_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org][S05|L07 - how i use etsy ads to boost my free traffic & sales]] -- [[./_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org][S05|L08 - my exact low budget etsy ad strategy]] -- [[./_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org][S05|L09 - ai optimize shopify product pages for free seo/ geo traffic]] -- [[./_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org][S05|L10 - ai optimize shopify homepages for free seo/ geo traffic]] -- [[./_subsections/05-traffic_buyers/S05|L11 - what is seo.org][S05|L11 - what is seo]] -- [[./_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org][S05|L12 - how to find low competition keywords]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org][S05|L01 - my product first traffic strategy]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org][S05|L02 - how i get free traffic & sales to a new etsy store]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org][S05|L03 - what free geo traffic is]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org][S05|L04 - my 3 point system to optimize etsy products for free traffic]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org][S05|L05 - how i optimize etsy store profiles for free traffic]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org][S05|L06 - my ai workflow to optimize etsy listings for free traffic]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org][S05|L07 - how i use etsy ads to boost my free traffic & sales]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org][S05|L08 - my exact low budget etsy ad strategy]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org][S05|L09 - ai optimize shopify product pages for free seo/ geo traffic]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org][S05|L10 - ai optimize shopify homepages for free seo/ geo traffic]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L11 - what is seo.org][S05|L11 - what is seo]] +- [ ] [[./_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org][S05|L12 - how to find low competition keywords]] *** archive :PROPERTIES: @@ -177,12 +177,12 @@ 16. [[./_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org][how to create a 3-ad creative facebook ad campaign]] 17. [[./_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org][how to scale facebook ads]] -** step 6 - run and manage your store +** step 6 - run and manage your store [0/4] #+attr_html: :class contents-overview -- [[./_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org][S06|L01 - What Happens When Customers Buy Products From You?! (Printify)]] -- [[./_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org][S06|L02 - daily store management and growth]] -- [[./_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org][S06|L03 - how i create ai cfo reports with gemini and notebook LM]] -- [[./_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org][S06|L04 - tips for hiring freelancers (interview)]] +- [ ] [[./_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org][S06|L01 - What Happens When Customers Buy Products From You?! (Printify)]] +- [ ] [[./_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org][S06|L02 - daily store management and growth]] +- [ ] [[./_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org][S06|L03 - how i create ai cfo reports with gemini and notebook LM]] +- [ ] [[./_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org][S06|L04 - tips for hiring freelancers (interview)]] *** archive :PROPERTIES: