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0000000..e110e17 Binary files /dev/null and b/_share/media/img/step_06/lesson_04/ex01c-skills.png differ diff --git a/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org b/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org index 07b89aa..a4fce62 100644 --- a/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org +++ b/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org @@ -10,3 +10,81 @@ * Notes * Description +This step involves installing your Facebook pixel. + +This is super important when running Facebook ads, and luckily Shopify has made it really simple to do this. + +Here are the steps: + +** How to install a pixel + +1. Click “Online Store”. Then select Preferences. Scroll down and click on ‘Set Up Facebook.” + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex01a-setup_facebook.png + +2. Scroll down and click “Add sales channel.” + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex01b-add_sales_channel.png + +3. Click “Connect account”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex01c-connect_account.png + +4. Click “Continue”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex01d-continue.png + +5. Sign in to your personal Facebook account. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex02a-sign_in.png + +6. Click “Continue”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex02b-continue.png + +7. Under Business Manager, select the Business Manager associated with your account then click “Connect”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex03a-connect_business_manager.png + +8. Under Domain Name, select the domain name associated with your account then click “Confirm”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex03b-select_domain_name.png + +9. Under Ad Account, select the ad account then click “Connect”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex03c-select_ad_account.png + +10. Under Facebook page, select facebook page then click “Connect”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex03d-select_page.png + +11. Select Maximum for Data Sharing. + +12. Select your Target Country. Let’s select the United States. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex03e-target_country.png + +13. Accept the Terms and Conditions. + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex04a-accept_terms_conditions.png + +14. Click “Finish Setup”. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_18/ex04b-finish_setup.png + +** addendum +BOOM. + +You’re pixel’s all set. See you in the next step! diff --git a/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org b/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org index e9dd606..04782cf 100644 --- a/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org +++ b/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org @@ -5,8 +5,55 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[][video]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=81a19fa5ae0b204b145d4ad529e1e3dd&serverId=99488804638e465693eed17924c57b60][video]] * Notes * Description +In this tutorial video, I’m going to be teaching you how to shoot the best possible product showcase video that you can create. My name is Zac Lawson and I’m a professional videographer based in Newport Beach, California. And I’m going to be teaching you the 4 things that you need to learn in order to shoot your own videos along with giving you some tips and tricks along the way. + +So let’s jump right into the videos so you guys can start learning! + +The first thing that we are going to talk about today is gear. You don’t a need a lot of gear  which makes it really easy for you guys and really easy to shoot. Today, I’m going to be shooting with my Iphone X but you can use any smartphone that you do have. It doesn’t have to be an Apple Iphone. Also, don’t get discouraged if you aren’t using a professional camera or a nice DSLR because smartphones nowadays have really great cameras and they look pretty professional when it’s all edited. + +The next piece of gear that you will need is a table. I just like to use a wooden table because aesthetically it looks better in video but you can use any table that you have in your home or you can use a kitchen counter. + +And the last piece of equipment you will need, even though it’s not a gear but it is a subject – if you have a budget for it then that’s great but if you don’t you can always use a family member or a friend and offer to pa for their lunch for the shoot or give them a free product that you are selling.  + +And that is it for the gear! + +The second concept that we are going to talk about today is the lighting. The lighting could be the most important aspect of your video. It can be a make or break factor of your video and it can be the difference between a really great video and a really bad video. + +So natural light is going to be your best friend in this video. You’re going to position your product and subject next to a window that gives out plenty of natural light shooting your products. You want your products to be properly lit by natural light so that your viewers can easily see what you are showcasing. + +When it comes to lighting, there are also some things you may want to avoid. You don’t want your lighting to be directly coming down to your subject as they will cast shadows on what you are trying to film. + +The next thing you want to avoid when it comes to lighting is not to get in the direct line of light from your light source to your product. You want to position yourself either t the left or to the right of the direct line of light so that you avoid casting shadows on your product when you’re filming. + +#+caption: don't position directly in front of light +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_19/ex01a-lighting.png + +The next topic were going to talk about is how to position your products in order to shoot them. A little bit of setting up the scene, if you will. + +The first thing that you need to remember when setting up your scene is that is to always  film your product in the appropriate scene that they would normally be used in. For example, if you are going to shoot this guitar mug, you want the setting to be in a kitchen, or someone on the couch watching TV while drinking a coffee. + +#+caption: film the product in the area it will be used +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_19/ex01b-appropriate.png + +The next thing you need to remember, is to always shoot yourself or someone using your products, how they are meant to be used so that you can showcase your product to your viewers and they have an understanding of how the product is used and when you should use it. + +For example, for this Owl Tea Strainer, you can shoot someone in their kitchen steeping their tea with a big smile on their face. + +#+caption: film the product in the area it will be used +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_19/ex01c-tea_strainer.png + +Next, you will need to set up your product in a display like fashion. This is where your viewers will understand what your product is and will see the fine details of your product. So for the guitar mug, set it up on the kitchen like it’s on display. And remember, the product should be the only thing on the shot, no subject, just the product itself. + +The last thing were going to be talking about is which shots what shots you will need to film for your product showcase video. You will need to shoot a total of 13 to 16 different shots per 30 second video so that’s about 2 1/2 second per clip. The way I’m going to teach you how to make these videos is kinda of like a puzzle, so you can film the shots that you need and plug them in the spot in the timeline and not have to think about it too much. + +The next type of shot that you need is called the demonstration shots and you will need about 9 to 10 different shots. These are the type of shots showing the product being used by your subject. These are the fun shots, evoking emotions out of your viewers. + +So that’s all we have for shooting your own product showcase video. I hope you’ve enjoyed this video and hope that you’ve gained some knowledge along the way. diff --git a/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org b/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org index 6d0b378..6d9258a 100644 --- a/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org +++ b/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org @@ -5,8 +5,167 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[][video]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=67339960453a46dcd5dfec3da4579f34&serverId=99488804638e465693eed17924c57b60][video]] * Notes * Description +In this step, I’m going to show to edit the best showcase video that you can use for your ads. I’m going to run you through the software that you should be using to edit the videos, where to find the perfect music and the detailed process of editing your own video. + +#+caption: premier pro +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex01a-pricing.png + +The first thing we are going to talk about today is software. The software that I recommend you use is Adobe Premier Pro. It’s one of the premier editing software in the market right now. The cost for the software is $20/month for a single app and $52/month for the entire suite. + +For basic video editing, I suggest you get the One App per month plan because it’s not pricey and you are really going to use one app in editing the video. So once you’ve downloaded and installed the software into your computer, the next part of the process is finding the correct music for your video. You need to remember two things when it comes to finding the correct music for your video: + +- Make sure that the vibe of the song fits your video +- Make sure that the music has absolutely no copyright + +When it comes to finding the right vibe for your music, you want your users to be excited and happy about the product so you want the song to reflect that. So I recommend choosing an upbeat song when you’re editing the video. Try to stay away from sad songs because it isn’t the right vibe and doesn’t make sense to the viewer. the viewer will associate your products with sad emotions so they most likely wouldn’t end buying their products. + +For finding music that is not copyrighted, I suggest heading over to [[http://epidemicsound.com]]. You can try out the free subscription or buy a subscription, you’ll have access to all their library music and unlimited downloads. The paid subscription is about $15/month. + +#+caption: epidemic sound +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex01b-epidemicsound.png + +Now that you’ve found the perfect music for your video, you can now move on to the actual editing process. So let’s jump on the computer and start editing the video. + +Here’s the structure of the actual video. In the blue, I have the demonstration shots. it’s your subject demonstrating how to use your product. The rose colors, I have the detailed shots where the viewers can see the finer details of the product. And then on the green, I have music that we’re going to use. So everything is color-coded so that you can plug everything that you need in the correct spot and be done with it. + +#+caption: video structure +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex02a-video_structure.png + +So let’s start editing this video so that you can see exactly how it’s done. + +The first thing I’m going to do is to click on File then New then press Sequence. + +#+caption: sequence +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex02b-sequence.png + +That’s going to bring up this menu. Once you’re there, you want to pick AVCHD 1080p 30. It’s shot at 1080p at 30 frames per second. Then click Okay. + +#+caption: pick AVCHD 1080p 30 +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex02c-video_frames.png + +Next, we’re going to see a blank timeline. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex02d-video_blank_timeline.png + +The timeline is where you can structure the series of shots in order to make a sequence or a video. So the next thing we’re going to do is we want to import our clips. Go to File, click on Import. Then choose the clips that you want to import. Press Import, then it’s going to import the files. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex02e-import.png + +You should see the imported files at the bottom right corner of your screen. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex02f-imported_files.png + +Once you have all your files imported, you can start editing your videos. + +The first thing we’re going to do is to color code all the videos. We re going to label our  videos so that we’ll know exactly what we’re using in the timeline.  + +So I’m going to do the detailed shots first, left-click the video that you want to color-code then press Shift left click up to the last detailed shots so that they are all highlighted. Then I’m going to right-click, choose label and then I’m going to label them Rose. So detailed shots will all be Rose-colored. + +#+caption: color code clips +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex02g-color_code.png + +Then we’re going to do our demonstration shots. We’re going to left-click on the first demonstration shot and then Shift left click up to the last demonstration shots so that they’re all highlighted. Then we’re going to right-click, choose Label and click Iris. + +Now that we have everything labeled, we can now start editing our showcase video. First, let put on the music. Drag the music to the timeline. + +#+caption: adding music to the timeline +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex03a-music_timeline.png + +So there we go, we have the music in the timeline right now. Let’s open our clips and start editing. We’re going to continue with the structure of the video. The first three shots that we’re going to need are the demo shots. We’re going to come down to our demo shots and we’re going to construct the first three clips in the sequence. + +Choose the first video that you want to use. You mark the video by dragging the cursor to where you want the video to start then press i on the keyboard. + +#+caption: start video +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex04a-mark_start.png + +And then, you want to come over and drag the cursor to where you want the video to stop  then click O on your keyboard to mark that point. Then we’re going to drag the video over the beginning of the timeline. Right now, it’s about 4 seconds long and I want it to be about 2 1/2 seconds so what we’re going to do is to fast forward the clip to make it a little bit faster. + +#+caption: end video +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex04b-mark_end.png + +To do that, you highlight the clip and in the keyboard press Command R, to bring up the Clip Speed and Duration menu. Let’s change the duration to make it shorter from 4 seconds to 1.50 seconds.  + +#+caption: set clip speed +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex05a-clip_speed.png + +So there we go, there’s our first clip right there. + +The second clip that we are going to use is another demo clip. So you go over your imported clips and find the second clip that you need. Double click on it to see the preview on the upper left window. + +#+caption: preview window +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex06a-preview_window.png + +We’re going to do the same process we did with the first clip to trim down the clip to where we want the video to begin and end. Once, that’s done we’re going to plug it in right into the timeline. + +#+caption: trim video start and end +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex06b-trim.png + +Next is we want to add another demo video to the timeline. Find the third demo video and do the same process that you did with the first and second clips. + +Once you’ve got your demo videos plugged in the timeline, you can now add your demo shots. Now, since we have previously color-coded our clips after we have imported them, all detailed shots that we will be adding will appear in Rose color on the timeline. + +Repeat the same procedures we did for adding the demo shots to the detailed shots. Once you’ve got them plugged into the timeline, it will look like something like this. + +#+caption: added demo shots to timeline +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex07a-demo_shots.png + +Keep adding the clips as you see fit based on the structure you like. It can be an alternate of demo shots then detailed shot then demo shots again or can be two demo shots then a detailed shot and then demo shots again. + +Once you’ve got all the clips added to the timeline, you should check your music length. To match it to the video length, drag the end of the music bar to the same length as the end of the video. + +#+caption: adjust music length +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex07b-music_length.png + +So now you have your full structured product showcase video. The next part of the process is to color each clip so that it will look nice and really pops on the screen. + +Click on the first video on the timeline then hover over to the Color tab on the top then left-click. it will bring up your basic color corrections panel. So this is what you’re going to use to color each of your clips. + +Now we’re going to expand the timeline by dragging the small circle button at the bottom. As you can see, the colors look a little flat. The whites aren’t popping. So what we’re going to do is first start with the saturation. You can adjust it according to what you think looks best. After that, we can move on to contrast. Adjust as needed to create a nice contrast and texture. Then move on to highlights. Increase as well according to what’s needed. Lastly, edit the shadows. Make them a little bit darker. + +Once you’ve done that to all the videos, you are now ready to export your video. If you have everything you wanted to be and the colors look great, you export by coming down to File, then Export then click on Media. + +#+caption: open export +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex08a-export.png + +That’s going to bring up your export menu. Then we’re going to check the settings. For the format, you want it to be always in the H.264 format. For the preset, you want to match the highest bitrate. + +#+caption: set export settings +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex08b-export_settings.png + +Then you can edit the name of the video, change it to what you want. Click on Save. You want to export the video at 30fps. Then go down to the video tab and click on Render maximum depth to make sure that your video is nice and crisp. Then scroll down and tick the use maximum quality tick box.  + +#+caption: set video name +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex08c-video_name.png + +Now that you’re all done with your videos and export, the last thing you need to is click on the Export button and you’re good to go. + +#+caption: hit the export button! +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_20/ex08d-export_button.png + +So there you have it! You now have a product showcase video that you can use. diff --git a/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org b/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org index d421d2c..f601ab6 100644 --- a/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org +++ b/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org @@ -5,8 +5,43 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[][video]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=a6021ab7529a2edb96cd9f78035dfb84&serverId=99488804638e465693eed17924c57b60][video]] * Notes * Description +Hello everyone! I’m Zac Lawson, a professional videographer from Newport Beach, California and I’m going to teach you how to 4 things that you need to learn to shoot your own product demonstration video along with some tips and tricks along the way. + +So the first thing we are going to talk about is gear, You don’t need a lot of gear when filing these type of videos. I’m going to use my Apple iPhone X to shoot these videos but you don’t have to use an iPhone to shoot these videos, you can use any other smartphone that you do have. + +The next piece of gear that you will need is a table in order to demonstrate your product. I like to use a wooden table because I think it looks good on film but you can use any table that you have around your house.  + +Next gear that you will need is a subject. You have a budget for the subject then that is great but you can always use a friend or a family member and offer to buy them lunch or give them one of your product that you’re selling for free for their time. + +The second concept that were going to talk about today is lighting. This is going to be an important aspect of your video. It can make the difference between a really really good video and a really really bad video. + +So natural light would be your absolute best friend when it comes to filming this type of video. You want to position your product next to a window that shoots of plenty of natural light when shooting your product. + +#+caption: position product next to window with natural light +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_21/ex01a-product_demo.png + +The next concept that we’re going over is how to set up your products in order to shoot them. This is where you’ll be setting up the scene a little bit. The first thing to remember when shooting your product is to always put your product in the appropriate setting that they would normally be used in. For example, if you’re shooting this travel backpack, you want your setting to be in the bedroom or someone in the living room packing up their belongings for a trip.  + +#+caption: set up the product as it will be used +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_21/ex01b-backpack.png + +The next thing to remember is to always shoot someone or yourself using the product how they are meant to be used so that you can demo your product to your viewers and so that viewers can get an understanding how the product is used and what features it does have. + +Then you will need to set up your product in a display like fashion. So for the fish grocery bag, you can set it up in the kitchen like they are on display, kinda like when you’re in a store and you’re shopping for them. + +The last thing we’re going to talk about is what shots you are going to need to film for your own product demonstration video. You will need to shot a total of about 13 to 16 different clips to fill up a 30 second video. So that’s about 2 and 1/2 seconds to 3 seconds per clip. The way I’m going to teach you how to make these videos is kinda of like a puzzle, so you can film the shots that you need and plug them in the spot in the timeline and not have to think about it too much. + +So the first shot you need is a time lapse of you using the product. For example, with the fish grocery bag, you will need someone unpacking the groceries and packing them back up so the viewers can understand what the product is and how it is used. + +I’ve mentioned also that you will need detail shots for your video. These are the types of  shots where your product is on display and you are showing your viewers all the different details of your product. I recommend shooting this clip with little camera movements, only panning to the left or right. And try to avoid quick movements with the camera. + +The next type of shot you need is your subject actually demoing your product and you will need about 8 to 10 shots. For example, it can be a shot of you packing up using the backpack or using the usb charging port. I’d like to recommend doing these shots with no camera movements with your subject doing all the movements  + +So that’s all I have for you guys in this tutorial and now that you have all the shots you need, you are now ready to move on to the editing process. diff --git a/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org b/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org index 67e71e9..1463205 100644 --- a/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org +++ b/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org @@ -5,8 +5,118 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[][video]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=8e05dcfdb84e0fd353ffe55120a29016&serverId=99488804638e465693eed17924c57b60][video]] * Notes * Description +Hello! In this tutorial video, the best possible product demonstration video that you can create. My name is Zac Lawson and I’m a professional videographer from Newport Beach, California. I’m going to run you through what software you should be using to edit this videos, where to find music for these videos, and the detail process of editing your own video.  + +Then once you learn these three things, you’re going to be ready to edit your very own product demonstration video. + +So let’s jump right into the tutorials! + +The first thing we are going to talk about today is software. The software that I’m going to recommend and the one that we’re going to use is Adobe Premiere Pro. It’s one of the premiere editing software out there in the market so you are going to spend a little bit of money in order to use the software. It cost $20 per month for a single app or $52 per month for the entire suite. Since you’re doing video editing then the $20 per month plan is going to be your best bet. + +Once you’ve download and installed the software to your computer, the next part of the process is finding the correct song for your video. When it comes to choosing music, you have to remember two things, one the vibe should fit your video and two, it absolutely has not to have no copyright. + +When it comes to choosing the vibe, you want to make sure that it’s upbeat and exciting because you want your viewers to be excited about your product. For example, for grocery bag you want use an upbeat music, if it’s not and it’s sad then it’s going to be a weird contrast between the subject in the video and the product. So it’s going to confuse your viewers. + +For finding good music with no copyright, I suggest you go to www.epidemicmusic.com. They have a paid subscription but you can get away with the free subscription. The free subscription gets you a good playlist and a certain amount of downloads. + +Once you’ve find a good music, it’s time to jump into your computer and start editing your video. So let’s get started editing the video. + +Now we’re here in Adobe Premiere Pro, and like I said in the last video on how to shoot your very own product demonstration video, I’m going to teach you how to create this video just like a puzzle. You can plug in the correlating clip to it’s correlating spot and just be done with it. And I have color coordinated the videos so that you guys can easily see which clip goes where. + +#+caption: where to put each video +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex01a-puzzle.png + +So in the blue ones, I have the demonstration videos, then the rose color I have the detail shots and then the green one is your music. + +Now we’re ready to edit the product demonstration video and the first thing we are going to do is create a new sequence. We’re going to go to File, then click on New then click on Sequence. + +#+caption: create a new sequence +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex02a-create_sequence.png + +It’s going to bring up this new sequence menu. What we want to choose is the AVCHDx33 frames and that’s the sequence setting that we want. + +#+caption: sequence settings - choose AVCHDx33 frames +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex02b-sequence_frames.png + +And that’s going to create a new timeline for us to construct. First thing we want to do is to put the music into the timeline. We’re going to go over here and click the drag audio only to the timeline. And that going to be about 30 seconds and that’s perfect for the length of our video. + +#+caption: put music in timeline +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex03a-music.png + +Next thing we want to do is to put in our first clip. The first thing we want to put in there is a time lapse so we are going to find that time lapse and we are going to plug it into the video. + +#+caption: add a clip +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex03b-clip.png + +Now, you can see that the time lapse is about 27 seconds long and we want to shorten that to 3 to 4 seconds. So what we’re going to do is we want to make it faster. To do that, we press Command + R and it’s going to bring up the speed duration and let’s try to increase the duration to a 1000%. 750%. Then click Okay. + +#+caption: time lapse +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex03c-time_lapse.png + +The second piece that we need is a demo video and it’s going to be about 2 to 2 1/2 seconds. The second clip that I’m going to use is the video of our subject coming home from the grocery store with her groceries in her bag. And right now it’s 2 1/2 seconds and we want to make that shorter. To do that, bring your cursor to where you want your clip to end and press O and that’s going to shorten it. + +#+caption: demo video +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex04a-demo_clip.png + +I also want to create an new endpoint to where the clip starts and the way to do that is to put your cursor at the start of the clip and press I. And then you want to drag that clip over to the timeline and click on the drag video only because we don’t want to the background noise to go with the video. We’re going to drag the video to the timeline and now we have the second piece of the puzzle in the timeline. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex04b-modify.png + +Next clip we want to put is a demonstration video and this demonstration video should last about 3 1/2 seconds. So to keep our story line of our subject coming home from the grocery, we want a clip of her putting the grocery in the kitchen. So we’re going to use this video right here and it’s about a little longer than 3 1/2 seconds so we’re going to cut it down a little bit. I’m going to create a new end point, the same we did previously. Now it’s perfect, it’s 3 1/2 seconds and that’s great! After that, we’re going to pull or drag the video into the timeline.  + +That’s the third piece of the puzzle done! + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex04c-demo_video.png + +So the next piece of the puzzle is we want to include a detail shot and it’s going to be 2 and 1/2 seconds. We go to our library of clips on the side and we’re going to click on a detail shot. This is a bird’s eye view of the product. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex05a-detail_shot.png + +Now, we’re a little a bit over 2 and 1/2 seconds so I’m going to trim it a little bit by creating a new endpoint the same way we did with the first three clips. Next, we’ll drag the video over to the timeline. + +So there you have your first detail shot! + +#+caption: trimmed detail shot +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex05b-trim.png + +Now, we’re going to move on to the next part of the video and that is a demo shot. And this one is going to be 3 1/2 seconds long. We want to show the subject using the product. Let’s choose the clip from the gallery and bring it over to the timeline. Since it’s 5 seconds ling, we’re going to highlight it and then press Command + R. And that’s going to pull up speed duration and we want to change it to 3 1/3 seconds. It’s going to make the clip a little bit faster and look animated.  + +Moving on, the next piece of the puzzle is detail shot. It’s going to be about 2 1/2 seconds long. And since this grocery bag has different colors, I’m going to chop up the 2 1/2 seconds to 4 shots. To do that, we’re going to divide the clip into 4 parts by creating endpoints for each color. Once you’re done with the first part or color of the bag, you drag to the timeline. Then come back to the clip and do the next color. Do the same process with the remaining colors. + +And there you go, you have your 2 seconds detail shot!  + +So the next part of the puzzle is a demo shot and that’s going to be 3 1/2 seconds. Let’s find a good demo shot and we’re going to choose this clip over here. It’s about 5 seconds long and we’re going to shorten it by dragging the clip into the timeline and then highlighting the clip. Next, press Command + R, and then do change the speed duration to make it shorter. + +Next, we’re going to add another detail shot. Follow the same process as we did with the previous clip to add another detail shot. It should be about 2 1/2 seconds. + +After than, we’re now going to add the end piece of the video. It should be about 5 seconds long. So we’re going to choose a demonstration for our last shot. It’s clip of our subject unpacking and packing the bag up. Right now, it’s about 14 seconds so I’m going to drag it into timeline and change the duration the same way we did with the previous clips. + +Now that you have your product demonstration video edited, the next thing we want to to do is to enhance the video color. To do that we’re going to click on the first clip we’ve added and we’re going to come to the menu and click on Color. + +#+caption: enhance color +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_22/ex06a-color.png + +That’s going to bring up your basic color correction. It’s already a pretty bright clip but we want to change increase the exposure by 0.1 to add a little bit pop and then adjust the contrast to 20 and as you can see it decrease the black and the shadows. Then adjust the highlight increase by 5, and we’ll decrease the shadow to get a nice contrast. For the white, since it’s pretty bright already, so I’m only going to increase it by 5, and then we do nothing to black and then saturation, up it by 0.50. + +When you’re done with the first clip, do the same process to the second clip and then the rest of the clips. Once you’re done with the color adjustments, you now have a finished demonstration video. + +The last thing we need to do is to export the video. So to do this, we go to the Menu, click on File, click on Export and then choose Media. And that’s going to bring up you’re export setting menu. We want to make sure that it’s on the correct format and we want it to be on H.264 and change your preset to match source high bit rate and then change the name of your video. We’re going to do “product demo video” then click on Save. Next, we want to go down on the basic video setting. Scroll down and check if everything’s good then go to “Use maximum render quality” and check the box.  + +Now, you’re ready to export your video so click on Export button and it’s going to start exporting. So that’s it! That’s all you need to do! diff --git a/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org b/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org index 7dd8fc5..e63c8f3 100644 --- a/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org +++ b/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org @@ -5,8 +5,93 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[][video]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=21123e77db7b57dfe8682c99ba736c7e&serverId=99488804638e465693eed17924c57b60][video]] * Notes * Description +** PLEASE READ BEFORE WATCHING: + +If you cannot turn off expanded targeting after selecting the Sales/Conversions/button clicks campaign objective, there is an easy fix. + +You can go back and change the campaign objective to “Traffic/Views” – this objective will allow all accounts to use detailed targeting when choosing interests. You can use this to identify which interests you want to target, and then you can reset your ad creation objective to be Sales/Conversions and choose those same interests. + +- [[./S05|15 - introduction to facebook ads (watch first!).org][Watch The Introduction To Facebook Ads Video First! (link to lesson S05|15)]] +- [[https://adsmanager.facebook.com/adsmanager/manage/campaigns][Link to the Facebook Ad Manager]] + +** create low budget facebook ads +Now we’re going to talk about how to create low-budget Facebook ads. You get to choose one ad for each product that you run. In this video, we’re going to set up an ad for the cat coffee spoons. The interest we will choose is cross-targeting overlapping interests. + +When you’re choosing your target audience with ads, make sure you require the person you’re advertising to have overlapping interests by using the ‘Narrow’ feature which will be shown in the steps below. Let’s get started! + +1. In the campaigns tab, come and click Create Ad. + + #+caption: create an ad + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01a-create_ad.png + +2. Select Conversions and name your campaign. So when you’re naming your ad, it’s very helpful to give it a name which will help you remember what it’s about at a glance. So you can see I’ve put in the product, the type of ad I’m going to use it, just an image ad the country that I’m targeting. And I’m also putting in my interest I’m going to be targeting. Do the same for the Ad set names. Click ‘Continue’. + + #+caption: basic info for conversions campaign + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01b-conversions.png + +3. Turn on our campaign budget optimization, and we’re going to set a daily budget of $5. Click ‘Next’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01c-budget_optimizations.png + +4. Next, choose your pixel conversion event. Change it to be ‘Purchase’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01d-pixel_conversion.png + +5. Click ‘Set an End Date’. Set your Ad to end in four days time. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01e-end_date.png + +6. Go to Locations and set location to United States because we’re targeting the United States customers. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01f-location.png + +7. Next, tick ‘Manual Placements’. So we’re going to only tag mobile traffic. Just select Facebook for Platforms then untick everything, but ‘Facebook News Feed’ for placement. + + #+caption: set facebook ad placement + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01g-placements.png + +8. Come to optimization and delivery and then change this to be ‘1-day click or one day view’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex01h-delivery.png + +9. Scroll up to ‘Detailed Targeting’ then untick the Detailed Targeting Expansion’ box. Add in the interests keywords you have in mind to narrow down your audience to those who are interested in your niche. Click ‘Next’. + + #+caption: uncheck detailed targeting and add interests + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex02a-targeting.png + +10. Next, make sure that you are in the correct Facebook page. Then come and click add media. Then click, ‘Add Image’. Upload the image you want to use. + + #+caption: add an image + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex03a-add_image.png + +11. After the image is uploaded, add in some text into this ad. Add a headline. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex03b-edit_text.png + +12. Add a description. Create scarcity. Come to the call to action button and select ‘Shop Now’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex03c-call_to_action.png + +13. Then, add in the URL for your website. This has to be the exact to your product page URL. For the display link, you don’t have to. That’s just a link which is displayed and looks nicely to the person looking at it. And click ‘Publish’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_23/ex03d-url.png + +And that’s it! You have successfully added your low-budget Facebook ads. See you in the next video! diff --git a/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org b/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org index cf483a9..43012f5 100644 --- a/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org +++ b/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org @@ -5,8 +5,111 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[][video]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=1072d63c708a8d98161b90b6c4ea19b9&serverId=99488804638e465693eed17924c57b60][video]] * Notes * Description + +** PLEASE READ BEFORE WATCHING: + +If you cannot turn off expanded targeting after selecting the Sales/Conversions/button clicks campaign objective, there is an easy fix. + +You can go back and change the campaign objective to “Traffic/Views” – this objective will allow all accounts to use detailed targeting when choosing interests. You can use this to identify which interests you want to target, and then you can reset your ad creation objective to be Sales/Conversions and choose those same interests. + +- [[./S05|15 - introduction to facebook ads (watch first!).org][Watch The Introduction To Facebook Ads Video First! (link to lesson S05|15)]] +- [[https://adsmanager.facebook.com/adsmanager/manage/campaigns][Link to the Facebook Ad Manager]] + +** three-creative ad test +Let’s get started. + +In the campaigns tab, come and click Create Ad. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01a-create_ad.png + +Select Conversions and name your campaign. So I recommend that you name your campaign, something like the item that you’re selling, and then note that it’s a 3 Ad creative test. And then for the ad set, I recommend that you name it the product that you’re selling. So in this case here cat coffee spoons, and then note what type of Creative Test you’re going to be tasting. So this is my first Image Ad and then come and click ‘continue.’ + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01b-set_conversions.png + +Turn on our campaign budget optimization, and we’re going to set a daily budget for $15 because $5 times three is 15. Click ‘Next’. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01c-budget.png + +Next, choose your pixel conversion event. Change it to be ‘Purchase’. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01d-conversion_event.png + +Click ‘Set an End Date’. Set your  Ad to end in four days time. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01e-set_date.png + +Go to Locations and set location to United States because we’re targeting the United States customers. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01f-locations.png + +Next, tick ‘Manual Placement’. So we’re going to only tag mobile traffic. Just select Facebook for Platforms then untick everything, but ‘Facebook News Feed’ for placement. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01g-placement.png + +Come to optimization and delivery and then change this to be ‘1-day click or one day view’. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01h-optimization.png + +Scroll up to ‘Detailed Targeting’ then untick the Detailed Targeting Expansion’ box. Add in the interests keywords you have in mind to narrow down your audience to those who are interested in your niche. Click ‘Next’. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex01i-targeting.png + +Next, make sure that you are in the correct Facebook page. Then come and click add media. Then click, ‘Add Image’. Upload the image you want to use. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex02a-add_image.png + +After the image is uploaded, add in some text into this ad. Add a headline and description. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex02b-modify_text.png + +Come to the call to action button and select ‘Shop Now’. Then, add in the URL for your website. This has to be the exact to your product page URL. For the display link, you don’t have to. That’s just a link which is displayed and looks nicely to the person looking at it. And click ‘Publish’. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex02c-call_to_action.png + +Wait for your Ad to be published. Then go to Ad sets. Select Duplicate and the Ad that you want to copy. Then click ‘Duplicate’. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex03a-duplicate.png + +Go straight to the ad section and we can switch in the creative that we want to test. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex03b-switch_in_creative_ad.png + +Click on the delete icon to replace the picture. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex03c-delete_image.png + +Then do the steps again in uploading a file to the Ad but use a video this time. You can use the same text for the Primary Text, Headline and Description. Click Publish. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex03d-modify_details.png + +Now go ahead and modify the name of that ad set to keep everything nice and clean. Head on over to the ad set tab and refresh it so that the ad set that we just created will load and show up. + +Go to the Ad and change the name of that to be a video ad. Once done, click ‘Publish’. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_24/ex04a-change_name_and_publish.png + +Do the steps again to create another image ad using a different image. + +And that’s it. You’ve successfully created a 3-Ad campaign. See you in the next video! diff --git a/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org b/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org index b410257..ec0bc05 100644 --- a/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org +++ b/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org @@ -5,8 +5,114 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[][video]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=ad8bbfe6e86821256471690fd409c1a2&serverId=99488804638e465693eed17924c57b60][video]] * Notes * Description +By now, you’ve found your niche, built your website, started running your ads - and for some - *may have your eye on a winner*. + +But whether you have found your winner or not, you need to know to analyze your ads’ performance before even thinking of scaling. + +This doesn’t mean counting the number of likes, ads, and shares of your ad. NO! + +Analyzing means your hitting the nail with important metrics, such as revenue, profit, and click-through-rates. + +** To make sure your ad is profitable, ask yourself: + +*** Did you break even with revenue? + +Look at how you’ve spent compared to how much you’ve made. After 4 days, you should have spent $20 ($5 x 4). If you made sales on an item that costs $10, you would have made $20 in revenue. This is breaking even: the revenue and costs meet. (a $2 or $3 loss isn’t so bad, and you can still move onto the next step) + +*** Is your click-through-rate above 1%? + +If so, great. You can scale your ad to the next step. If not, this means your ad lacked engagement or the product you promoted isn’t highly perceived by your customer. If your CTR is above 1%, but you don’t make a profit, then you know it wasn’t your ad copy that was bad: it is your product. + +*** Is your CPC link below $1.50? +If so, great. You can scale your ad to the next step. If not, kill the ad. + +*** Is your CPM below $20? +Usually, a good CPM is between $20 – 30 (even better if it’s below $10!). If so, great. You can scale your ad to the next step. If not, kill the ad. + +Understand most of your ads will not meet these criteria – and that is okay! Remember, there isn’t such thing as failure (remember when I said we’re in the “testing phase”?). If one ad doesn’t make you money – so what? Start and test another ad and product. Unless you’re lucky, you’re bound to make a loss before making a gain. It’s about sticking through this phase and focusing on testing different products. + +BUT if your ad is profitable, it’s the time scale. + +How? By following this simple scaling guideline: + +1. Run the ad for another 4 days. At the end of the 4 days, look to see if you’ve made a profit or at the very least broke even over the total 8 days from when you created your ad. This time around we don’t want to break even with revenue, we want to break even with profit (or ideally be making one). After 8 days, we should have spent $40 on our ad. So, say for example, you sold six $10 mugs over these 8 days. That’s $60 revenue. But let’s say they cost you $20 to fulfill. That would leave you with $40, meaning you would’ve now broken even. + +2. Increase the ad budget by 20% and run the ad for another 4 days. You may think the best thing to do is x10000 your ad budget overnight – but it doesn’t work this way. The Facebook algorithm gets too overwhelmed if you give it too much money at once. That’s why scaling slowly is much more effective. At the end of the four days, if your ad still stands profitable, you’ll need to… + +3. Increase the ad budget by 20% and the ad for another 4 days. If it was still profitable, you repeat the same step and increase your budget by 20%. + +Eventually, you’ll hit what we like to call a scaling cap. This is when your ad becomes no longer profitable, which in that case you would have to scale back the ad spend to the previous cycle (-20%). + +Example: Say you scaled your budget to $10.40/day, then decided to increase this by 20% – which is $12.50. However, you discover your ad is no longer profitable. What you should do is scale it back to $10.40 a day and analyze how your ad performs. + +If after 4 days it was no longer profitable, scale it back another 20% to see how your ad performs for another 4 days. + +If still no longer profitable, kill the ad. If it is, then keep scaling it up again. + +Eventually, you’ll find that with testing you’ll find the “sweet spot” in your ad spend where you’re maximizing your overall profit. + +So what are you waiting for? + +** Analyze your ads and see how they’ve performed, then adjust accordingly. + +1. Come to your Business Manager + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex01a-business_manager.png + +2. Click on Ads Manager. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex01b-ads_manager.png + +3. Come and click on the ‘Columns: Performance’ Button. Select Performance and Clicks. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex02a-columns_performance.png + +4. Then come and click on the ‘Columns’ button again and select Customize columns. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex02b-columns_customize.png + +5. Remove ‘Ends’ and remove ‘Schedule’ by clicking on the ‘x’ icon. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex03a-remove.png + +6. Click on ‘Standard Events’ under ‘Conversions’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex03b-standard_events.png + +7. Tick each of the boxes highlighted below. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex04a-tick_highlighted.png + +8. Scroll down to ‘Purchases’ and tick the box under ‘Total and ‘Cost’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex04b-purchases.png + +9. Next, scroll down on the menu at the right and uncheck the ‘On-Facebook Add to Cart’ and On-Facebook Purchases’ boxes. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex04c-tick_menu.png + +10. Save as preset. Let’s name this preset as ‘Conversions’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_05/lesson_25/ex05a-save.png + + + + +11. Then click ‘Apply’. + +And that’s it. You’ve finished setting up your ad data page. diff --git a/_subsections/06-run_and_manage_store/S06|01 - how to fulfill orders with dsers.org b/_subsections/06-run_and_manage_store/S06|01 - how to fulfill orders with dsers.org new file mode 100644 index 0000000..1cdf482 --- /dev/null +++ b/_subsections/06-run_and_manage_store/S06|01 - how to fulfill orders with dsers.org @@ -0,0 +1,115 @@ +#+title: S06|01 - how to fulfill orders with dsers +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=be2d4cb7313b2d7d1c64cdcd90384e16&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +In this video, we’re going to talk about how to fulfill orders through DSers. So you’ve made a sale with an Aliexpress product that you’ve added through DSers and how do you fulfill it? + +You have to keep in mind that this not happen automatically. But it only takes a few button clicks to do this. + +** fullfill orders using DSers app + +Now, I will show you how to fulfill orders using the DSers app. + +*** find the order +1. On your Shopify homepage, go to Orders. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex01a-orders.png + +2. What you’re going to see is we have one order to fulfill. You don’t want to do anything on this page. Come to Apps. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex01b-apps.png + +3. Click on DSers. It’s going to go ahead and load up your store. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex01c-dsers.png + +4. Now, click on Open Orders and what you’re going to see is we have an order for the self-stirring mug. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex01d-open_orders.png + +*** choose shipping method +5. You can select a shipping method by clicking here. Click ‘OK’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex02a-shipping.png + +6. Next, click the box to the order you want to fulfill and click ‘Place Order to Aliexpress’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex02b-place_order.png + +7. Click ‘Confirm’.And then all you need to do is to pay for it and have it shipped. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex02c-confirm.png + +*** pay aliexpress for product + +**** find the order to be paid + +1. As you can see, it is now awaiting payment. So let’s head to Aliexpress and pay for the order. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex03a-awaiting_payment.png + +2. On your Aliexpress page, go to Account. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex03b-account.png + +10. You can see that we have one unpaid order so let’s click on that. + + #+caption: click on unpaid + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex03c-unpaid.png + +11. Now all you need to do is select the order and click ‘Pay for selected orders’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex03d-select.png + +**** pay w/ credit card + +1. It’s going to automatically pay for your order for you. In case you haven’t entered your payment details in Aliexpress yet, all you need to do is click on the credit card option. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex04a-card.png + +2. Then, enter your credit card details and click ‘Pay now’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex04b-details.png + +*** follow up +1. You can click ‘Check my order’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex05a-check.png + +2. You can see that it now shows as Processing. + + #attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex05b-processing.png + +3. From this point, there’s nothing you need to do. As you see, there is no longer a waiting order on DSers. The dropshipping company is going to fulfill it for you and as soon as they ship it this will get updated with the tracking number right here and you will be good to go. + + #attr_html: :width 800 + file:../../_share/media/img/step_06/lesson_01/ex05c-done.png + + + +The customer will get notified and your Shopify page orders page will also update the order status to ‘Fulfilled’. + +And that’s it! You have successfully fulfilled an order using the DSers App. diff --git a/_subsections/06-run_and_manage_store/S06|02 - how to fulfill orders with printify.org b/_subsections/06-run_and_manage_store/S06|02 - how to fulfill orders with printify.org new file mode 100644 index 0000000..1ff0b37 --- /dev/null +++ b/_subsections/06-run_and_manage_store/S06|02 - how to fulfill orders with printify.org @@ -0,0 +1,28 @@ +#+title: S06|02 - how to fulfill orders with printify +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=4495a04c0f54dbe9d3e57a98b384bd07&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +In this video, I purchased an order with Printify, to show you what happens when a customer purchases a product that Printify fulfill. As you’ll see, the process is hands-off! + +#+attr_html: :width 800 +file:../../_share/media/img/step_06/lesson_02/ex01a-orders.png + +So if you go to Apps and click on Printify, then Orders, you’ll be able to see the orders. Then click on Timeline. + +#+attr_html: :width 800 +file:../../_share/media/img/step_06/lesson_02/ex01b-timeline.png + +You’ll be able to see what happened. Shopify received the order, then it moves on to the next stage of fulfillment. What it’s doing, is it’s taking the image design that it’s on high enough quality to be able to print on a t-shirt. And then, once it has completed the quality check it will then it will continue to the next stages automatically. + +#+attr_html: :width 800 +file:../../_share/media/img/step_06/lesson_02/ex01c-processing.png + +As you can see, Printify fulfills orders automatically. You don’t have to do anything – but you can track it’s progress as it is being fulfilled. diff --git a/_subsections/06-run_and_manage_store/S06|03 - daily store management and growth.org b/_subsections/06-run_and_manage_store/S06|03 - daily store management and growth.org new file mode 100644 index 0000000..5d616c5 --- /dev/null +++ b/_subsections/06-run_and_manage_store/S06|03 - daily store management and growth.org @@ -0,0 +1,54 @@ +#+title: S06|03 - daily store management and growth +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=ecf22f6c366b63dc07455f763fc7ec89&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +Congratulations on opening your new store! + +Very few people actually make it to the end, so you should be very proud of what you’ve achieved. + +The last step of this course is on the daily tasks you need to do to both grow and manage your store. + +** what to do now + +You’ll want to dedicate at least 1 hour every day doing these following tasks (in order of importance): + +*** #1 Order any products customers have purchased. + +This is top priority. Being lazy with orders will make customers not only want to kill complain to you but also file PayPal disputes and chargebacks! + +*** #2 Give customers tracking information for orders that have been shipped out. + +That way customers feel reassured they know where their order is. + +*** #3 Reply to any customer support emails + +Simply communicating with customers on time reduces complaints, chargebacks, and PayPal disputes all in one. + +*** #4 Analyze your Facebook ads. + +Check to see you are always making a good ROI, and if you need to tweak anything on your ad. + +*** #5 Add a new product to your store. + +Successful stores don’t rely on one ‘winner’ – they have multiple winners. That way if their current ad becomes saturated, they already have products that sell just as well or even better. + +*** #6 Create an ad for your new product. + +Try and test different products and to find more ‘winners’. + +*** #7 Email newsletter. + +If it’s a Monday or Thursday, send out an email newsletter. The most effective way to make more money from the same customer. + +** Note +As your store grows and you’re starting to make several sales a day, you’ll need to commit more and more time to management. This is non-negotiable. + +Now you’ve learned how to manage your store, it’s your turn. diff --git a/_subsections/06-run_and_manage_store/S06|04 - scale by hiring freelancers.org b/_subsections/06-run_and_manage_store/S06|04 - scale by hiring freelancers.org new file mode 100644 index 0000000..413b323 --- /dev/null +++ b/_subsections/06-run_and_manage_store/S06|04 - scale by hiring freelancers.org @@ -0,0 +1,157 @@ +#+title: S06|04 - scale by hiring freelancers +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=dc36b861f77ad0a5a8730e790d775ae4&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +[[https://wholesaleted.com/go/onlinejobsph/][Hire Freelancers At OnlineJobs.ph]] (Aff Link) + +Sarah: Hi everyone! And welcome to our bonus video inside our clubhouse. In this video you’re going to learn the secret to hiring virtual assistants for as little as $3,$4 or $5 per hour and I have with me today is John from Onlinejob.ph, which is a website I used to hire several virtual assistants from the Philippines so I absolutely love it. + +Hello John and thank you so much for coming on. Can you get started by introducing yourself and telling our audience what this website is. + +John: Okay, so this is Onlinejobs.ph and I created this website 10 years ago in hopes that I might be able to find people to recruit for myself. So as you can see, you can find out list of job posts, who’s using and all kind of stuff here. + +Here’s one of my favorite things, is the browse more resume section on the bottom. + +#+attr_html: :width 800 +file:../../_share/media/img/step_06/lesson_04/ex01a-browse.png + +John: The first thing you need to when you come to Onlinejobs is to click one of the links on the Browse More Resumes section and just start looking at resumes. I just want you to see what in here. So let’s look at the first one. + +#+caption: example resume +#+attr_html: :width 800 +file:../../_share/media/img/step_06/lesson_04/ex01b-resume.png + +John: You can see her skills, her asking salary and experience. Let’s look at her profile. So here on her profile, you can see the skills that she rated herself in these categories. You can also see what she wrote about herself. You also the top one categories that she rated herself 5 stars. So she’s a general VA with some ecommerce experience. + +#+caption: skills +#+attr_html: :width 800 +file:../../_share/media/img/step_06/lesson_04/ex01c-skills.png + +John: For the marketing category, there’s only 2 things that she rated herself in here. So you can tell that she’s trying to be honest in rating herself. She didn’t rate herself on a lot of things, she’s telling you what she knows. + +So you know what she’s good at. You’re not going to hire her to edit a video, right? + +I do like it when I see that you have not rated yourself in a lot of categories. + +Almost a lot of the freelancers here have bachelor’s degree, some with associate degree. In the Philippines, having a bachelor’s degree is really important culturally. + +When you see data entry from someone, it means that he’s looking for anything, okay, like he just want a job. I’m not super skilled, + + + +Sarah: That’s true! If I need to find some incredibly skilled individual on Onlinejobs.ph, Shopify experts, people that used to work for Shopify as part of their experts team, there are several ex-employees on there as well. + +John: Yeah! You can really find some talented people. There are a lot of companies with customer service and call centers and support centers in the Philippines and so a lot of Filipinos work there. And they end finding online jobs because commute in the Philippines is terrible. It will take you 2 hours each way. And when they find online jobs and they can work from home, it’s amazing. They’re super talented and highly trained. + +Sarah: That’s true! One of my staff came to me, and said his wife, her commute is exhausting, is there any way you can hire her? And I said, absolutely! Working from home is definitely a game changer for someone’s life. + +John: Yeah! it’s really good. So you can go in here and contact people, however to be able to contact people, you have to be upgraded. If we go to the pricing, to contact workers you have to have paid for a Pro or Premium account. Then you’ll get instant access and a contact button will show up. + +You can also post a job and have them contact you, have the workers come to you and apply for the job. With the free account, you can post a job and see the application but you just don’t see any contact information. You won’t see the applicant’s email address, you can’t reply. + +But if you post a job, you at east get to see or get an idea if there are people that are qualified for my position. You can see their applications. + + + +Sarah: Yes! And can you do an upgrade afterwards if you do find someone that you would want to contact afterwards? + +John: Yes, for sure! And then you get everybody’s contact information. + +Sarah: So, really you’ve got nothing to lose when you create a free listing and seeing what type of talents apply to you and your job. + +John: Yes, that what really what I would recommend, is to post a job and see what happens. I would recommend is that you go and look at profiles and then post a job and see if this is going to work for me. And then you upgrade and get everybody’s contact info. + +Sarah: Yeah, for my viewers, this is how I always do it. I post a job and let people apply to me because there are a lot of talent out there and this is the fastest way to do it. So someone then applies and you really like them, what would you do from there? + +John: I have a really good recruiting process, like my recruiting process is like 90%. The problem with my recruiting process is that it takes a little bit of patience. And it’s not hard and people want to complicate this and mine’s not hard. + +So here’s what I do. When I’m recruiting people, do not try and shortlist candidates. That’s the wrong way to do this. I heard people, I’m shortlisting candidates now and I’m going to contact them. That’s the wrong way to go about this. Either post a job, and reply to everybody who applies to the job. Or start contacting workers, contact at least 30 workers and when you’re doing this, you’re not going to pay too much attention to the details of the resume. You just go look at them, yes this looks good and I’m going to contact him. And you’re probably going to send the same message to everyone of them. I get a really really good idea when doing this. + +Number 1, when you send them 4 different questions in an email and they respond to only 3 of them, the chances are they’re only going to be doing 3 of 4 tasks that you give to them after you hire them. That doesn’t work for me. If I give you tasks, I want you to do all of them. So I pay attention to detail and I see their attention to detail. I see how well they respond to things like, if it takes you three days to respond during the hiring process, that doesn’t work for me. + +Now, I also get to see, you know people can fake a profile, you can have your friend create your profile. But you’re not going to have your friend respond to the email across five days, right? So I get a really really good idea of who to hire. + +I’m going to tell you an experience I had last week. I had to hire a copy writer and I contacted 10 people and I knew there are 2 of them that I was really interested in. And those 2 responded to me. And the first one that responded to me was my first choice. I really hire this person based on his profile. So I asked him when can you start and I hired him. And the second person that responded, I kept going with the interview. Because I already hired this first dude and this second dude is really good, anyway, 2 weeks in, this copy writer that I hired is not that good. He’s not like I thought he was. + +Sarah: That’s the one that you thought is going to be amazing to hire based on his profile alone? + +John: Yes! So I hired him and his copy wasn’t as good as I thought. His English wasn’t as good as, flawless like in his profile. His English is fluent and but there’s so much audacity in it. The same day I had to let this guy go was I have kept up the recruiting process for this other person and finally I saw the English in this email isn’t great and I’ve realized if I had just done my recruiting process, I would be a 100% here. + +Here’s a thing that I don’t do. I do a Skype interview. + +Sarah: Why? + +John: Here’s what happens when you try to do a Skype interview, Filipinos don’t really want to do it. So you have 10 candidates, out of those 10 5 of them would be willing to schedule the interview, out of those 5 that have a schedule with you, maybe 2 of them will show up and they may not be the best candidates but they showed up on the interview. And you just lost 8 because you require a Skype interview. + +Sarah: Why do you think or is there a cultural reason why people in the Philippines doesn’t like Skype interviews? + +John: Yeah, there’s a cultural reason. So there’s a couple, one maybe they don’t have a microphone, maybe they don’t have a webcam on their computer. The biggest thing in the Philippines is that they don’t want to disappoint you, that’s the biggest thing. They want to make you happy, they want to make sure that you are pleased with them. + +Sarah: So it’s not laziness at all, actually it’s the opposite. I do have a great working relationship with my virtual assistants and the only times that they had not showed up is because the fact that the Philippines can have a quite, interesting weather system. A couple of issues with the weather but that’s it. And every time, my virtual assistants produce great work, I always let them know and that I really appreciate them. And I let them know that rather than just saying thanks. + +John: I’ve experienced this, people drop out. Either I stop responding to them or they stop responding to me until I only have 2 or 3 left of them. And usually at that point, I know who I want to hire. I pretty have a good gut feeling about it. And I’m probably going to hire not the person that did the test better, but the one that works with me better because I can easily train someone to do what I want them to do. + +Sarah: That’s a really great point. Virtual assistant, these are real human beings. Two of my best employees, the one that I hired, his wife, they had a baby this year and I’ve received pictures of the baby. That’s wonderful. I’ve sent them New Zealand sweets, candies so that we can get to know each other more. You know, it’s a real human being over there. Whenever you hire someone, no matter what, if you’re based in the USA or you hire someone locally in the USA, you’re changing that person’s life. It’s the same deal here. + +And something else I did, it’s consulting with an HR firm. I did consulting with them and Iearned a lot about the HR process. I think your process of sending out several emails is really smart because the experience that you’ve had of hiring someone and having that gut feeling about them instantly and then that gut feeling not working out, happens a lot. Our gut feeling is not always correct so usually in the HR world, they ask a lot of questions and to see what the answers are. Would you agree with that? + +John: Yeah, I love that. I mean that’s absolutely my experience. So can I talk about that for a second? + +Sarah: Yeah! + +John: So one of the objections, sometime people say, “Man, why don’t you just hire locally?”, “You’re ruining the economy!” or “You’re taking advantage of people!”, there’s some objections to these but, boy, once you do it and you see, you know this…you don’t just change your life by hiring someone, you change their life and their kids’ life and their parent’s life. + + + +Sarah: And here’s a question for you, there are different platforms out there to help manage all your staffs, do you use any kind of project management platform to help handle that work? + +John: Yes, I use project management. I use Basecamp. I’ve been using Basecamp for about 10 years and I love it. The way Basecamp works, works really well with my brain. + +Sarah: It’s good to try a different one but for me Asana works really well. But you know, I love Basecamp too. + +John: And I think Asana and Basecamp have gotten closer and closer over the years. Like Trello, usually confuses me when I get in to Trello. So, the second I was going to answer was time tracking. People often want to manage their work with time tracking. + +Sarah: Yeah, that’s what I’m going to ask. Do you manage your workers with time tracking? + +John: No! So we have a time tracker in Onlinejobs, we call it Timeproof and it’s free. It will track how many hours they work. I don’t use it. They don’t like it and it’s very big botherish. You can use it. I don’t recommend it. + +Sarah: Yeah! Some people will use it. I have from the past have used it for the first week and just for one week we’ll do this and then I cut it out immediately. You’re hiring a human being and I know how it feels working in a job being micro managed. And you have to set the expectation when hiring someone. Do you expect your staff to always be working if you hire them for a set number of hours? Or if you hire full time? Like you expect them to be working every minute, every hour of the day? + +John: This is such good question. That’s impossible, right? If someone goes into an office and they’re there from 9 to 5, they’re not working 8 hours everyday, right? They stand over the water cooler, they’re going to the bathroom, so this is especially relevant with Filipinos. And so they’re super concern with you seeing anything that goes on with your computer that might be a disappointment to you. Like any sort of Youtube, any sort of Facebook, any sort of email or anything that’s not directly work related. If you’re tracking their time with screenshots, they’re super concerned about it. If you going to do time tracking and you expect 8 hours a day, you’ll probably going to see 5. + +Sarah: Yeah, and usually 3 to 4 hours of productivity is extremely good. And so if someone is hiring employees from anywhere in the world, you cannot expect someone to be on all of the time. And it’s extremely unrealistic. I think it’s very easy to have these unrealistic expectations from virtual assistants overseas because of the fact that, when someone is not in front of you, it’s easy to think that there might be a robot but if you think about or if you go into any office, if you see your 5 employees like standing around and drinking coffee in the kitchen and not working. That’s a really good thing to keep in mind. + +I had you on here for a long time and unfortunately we’ve got to wrap this up but are there any final points that you can leave for our audience for hiring virtual assistants? + + + +John: Yeah, so in the Philippines if you’re a Filipino employer, you are legally required that after has worked for you for a year, you give them a bonus or one month’s pay. It’s called the 13th month and actually it’s paid in December so you need to plan for this. It’s not legally required that you pay it but you should pay it. So, they based their lives around this. + +In December, you’re going to pay them November salary because never pay ahead of time, always pay after. So December 1st, you pay November salary and December 5th, you pay them one more month salary and that’s the 13th month. It’s not a Christmas bonus, which we also give a Christmas bonus to our people. And then January 1st, you pay them December salary so you need to plan for this that in December you have an extra one month pay. + +Sarah: Yeah! + +John: So, there’s one thing, use Snaggit. This changed my ability to manage more than one person because it gave me so much time back. Snaggit is a screen capture, screen recording software, it’s made by the makers of Camtasia, and ti will record video or capture images on your desktop and then the real magic, so it records a portion of your screen and every single day ” hey I really like what you did here, or drag this over here or put this over here”, the real magic is you click stop and click upload, it uploads to a server for you and put the url in your clipboard so all you have to do is click paste. And paste that into an email and now they can hear your voice and see your screen and saw exactly what you’re looking to do. So rather than typing a super long email trying to explain, you just record it and you talk through it. + +And so that was a big deal to me, giving instructions and feedback, all of sudden became at the speed of thought rather than at the speed of my fingers. Everything get easier and so much more clear. And then with Snaggit, as opposed to Camtasia, there’s no rendering, there’s no uploading, no FTP, there’s no worrying about files or anything of that. it just happens. + +The last thing I kinda do, I’ve mentioned before that this doesn’t work for everybody, right? So in order to find out if it works for you, you’ve got to take a leap and see does this work for me? The potential downside is you lose a couple of hours working for them, or a couple of hundred dollars, like if you pay for this worker for the work they did and it doesn’t work out. The potential upside is your business succeeds beyond your dreams and at the same time you’re succeeding, you’re reducing your workload. So you’re working less and you gain time. For me this is time, lifestyle. I work 17 hours a week because I have people in the Philippines that do everything for me. + +Sarah: So the question I thought would be quite relevant for our audience would be, what are some of the most common positions that people hire that would be relevant for my audience? + +John: Number 1 would be General Virtual Assistant, Graphic Design, SEO, Social Media, WordPress Development. Content Writing, Amazon Virtual Assistance, Real Estate Virtual Assistant, PHP Programmer, Shopify VAs, Video Editors, Accountants, Bookeeper, Ebay VA, Sales people, Telemarketers, Facebook marketing, Marketing Specialist, Wed Developers, Customer Service, Project Management, Data Entry VAs, Copy Writers, Leadgeneration. I can go on! + +Sarah: I remember hiring employees is one of the tasks that I’m not great at! It’s always been a problem for me when scaling my business and I’ve had so much resistance around it. And as I’m breaking down that resistance and hiring more and more, the amount of money I make just keeps skyrocketing! Recruiting isn’t just a perfect process where you can just follow step by step, there’s no magical formula to find the right person. But if pays off, if you give it a chance. And yeah, it changed my life and so I strongly recommend to everyone to look to outsource whenever they can because it will make a difference in business. + +Thank you so much John for coming on. It’s really great to have you here! + +John: Thank you! It’s been great! diff --git a/_subsections/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org b/_subsections/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org new file mode 100644 index 0000000..52c2bfd --- /dev/null +++ b/_subsections/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org @@ -0,0 +1 @@ +#+title: bb diff --git a/toc.org b/toc.org index 012fd3d..8dedcdb 100755 --- a/toc.org +++ b/toc.org @@ -131,3 +131,10 @@ 23. [[./_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org][how to create a low-budget facebook ad campaign]] 24. [[./_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org][how to create a 3-ad creative facebook ad campaign]] 25. [[./_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org][how to scale facebook ads]] + +** step 6 - run and manage your store +#+attr_html: :class contents-overview +- [[./_subsections/06-run_and_manage_store/S06|01 - how to fulfill orders with dsers.org][How to Fulfill Orders with DSers]] +- [[./_subsections/06-run_and_manage_store/S06|02 - how to fulfill orders with printify.org][How to Fulfill Orders with Printify]] +- [[./_subsections/06-run_and_manage_store/S06|03 - daily store management and growth.org][Daily Store Management & Growth!]] +- [[./_subsections/06-run_and_manage_store/S06|04 - scale by hiring freelancers.org][Bonus Video! How to Scale By Hiring Freelancers]]