From 8883e194bca1dfb1b10b6453121ae66862490067 Mon Sep 17 00:00:00 2001 From: ronny abraham Date: Mon, 4 May 2026 19:34:06 +0300 Subject: [PATCH] adding transcripts --- _share/media/sass/ecomm.sass | 2 +- _share/media/sass/org-media-sass | 2 +- .../S01|02 - ai pod strategy.org | 1051 ++++- .../S01|07 - shopify vs etsy.org | 555 ++- _subsections/01-select_a_niche/c01-intro.org | 537 ++- .../01-select_a_niche/c03-hack_algorithms.org | 1154 ++++- .../c04-phase_1_brainstorm.org | 2123 ++++++++- .../c05-phase_2_narrow_ideas.org | 617 ++- .../c06-phase_3_pick_niche.org | 1684 ++++++++ ...01 - how i use ai + cross idea formula.org | 1529 ++++++- ...w to create product designs with canva.org | 1328 +++++- ...ow i download free pictures and photos.org | 2213 +++++++++- ...d distressed vintage textures for free.org | 479 ++- ...earch and spy on winning print designs.org | 2579 ++++++++++- .../S02|L08 - how to price products.org | 1281 +++++- .../S02|L09 - custom designs from fiverr.org | 835 +++- ...ey pt1 - generate art using midjourney.org | 3810 ++++++++++++++++- ...ourney pt2 - create midjourney prompts.org | 1682 ++++++++ ...- make ai image with reference prompts.org | 964 +++++ ...y pt4 - turn midjourney art into hires.org | 1457 +++++++ .../S03|L01 - introduction.org | 309 +- ... a printify account & product for etsy.org | 691 +++ .../S03|L03 - create a free etsy store.org | 1554 +++++++ ...04 - connect printify products to etsy.org | 157 + ...roducts for esty search engine traffic.org | 557 +++ ...use placeit to create lifestyle photos.org | 1600 +++++++ .../S03|L07 - how to create a logo.org | 390 ++ .../S03|L08 - create a shopify account.org | 169 + .../S03|L09 - install shopify theme craft.org | 115 + .../S03|L10 - create printify account.org | 365 ++ ...ect your printify account with shopify.org | 70 + ... create and add a tshirt with printify.org | 518 +++ ...L13 - how to create mugs with printify.org | 363 ++ ...14 - printify free vs printify premium.org | 70 + ...- how to edit product pages in shopify.org | 379 ++ ...16 - how to add collections in shopify.org | 100 + ... add extra pages in your shopify store.org | 61 + ...|L18 - how to create a contact us page.org | 2 + ...3|L19 - how to set up shopify payments.org | 160 + ...and install a domain name for just 99c.org | 304 ++ .../S03|L21 - how to add legal pages.org | 287 +- .../S03|L22 - how edit your store menu.org | 200 +- ... settings and homepage for craft theme.org | 525 ++- ...it markets and global shipping options.org | 211 +- ...|L25 - final store settings and tweaks.org | 85 +- .../S03|L26 - make shopify store live.org | 48 +- .../c16-create_page-refund_policy.org | 2 +- 47 files changed, 35136 insertions(+), 38 deletions(-) diff --git a/_share/media/sass/ecomm.sass b/_share/media/sass/ecomm.sass index daed6b2..0c996ff 100755 --- a/_share/media/sass/ecomm.sass +++ b/_share/media/sass/ecomm.sass @@ -1,7 +1,7 @@ @use "sass:map" @use "sass:color" -@use './org-media-sass/categories/relaxed.sass' +@use './org-media-sass/categories/business.sass' pre.src white-space: pre-wrap diff --git a/_share/media/sass/org-media-sass b/_share/media/sass/org-media-sass index e3830b0..63bd3ba 160000 --- a/_share/media/sass/org-media-sass +++ b/_share/media/sass/org-media-sass @@ -1 +1 @@ -Subproject commit e3830b0db0df26590d242edbf81d732e98447ce9 +Subproject commit 63bd3ba23094eb5685889617efcd3e411350c7f4 diff --git a/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org b/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org index 4238b2b..ea13748 100644 --- a/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org +++ b/_subsections/01-select_a_niche/S01|02 - ai pod strategy.org @@ -7,7 +7,1052 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=036b22dd5af1cc52f98e9418a6fadb08&serverId=99488804638e465693eed17924c57b60][video]] -* Notes -* Description - S01 02 Ai Pod Strategy +* Transcript +#+begin_ex00:00 +Hey, everyone, and welcome back to another video in this + +00:02 +course. In this video, I am gonna be explaining + +00:05 +what exactly my AI print on demand business is, how + +00:09 +it makes money, and how it utilizes AI tools from + +00:12 +start to finish. I'm going to explain how I use + +00:15 +AI to make the products I sell and how I + +00:17 +use AI to drive free traffic to them. Because these + +00:20 +days, because of the new AI era we're living in, + +00:23 +you don't actually need to pay for advertisements + +00:25 +if you don't want to. Plus, in addition, I'll also + +00:28 +explain how I'm using AI tools to run this as + +00:30 +a solo 1 person business + +00:33 +requiring + +00:34 +0 employees. + +00:35 +And my hope is that by explaining my business in + +00:37 +a nutshell, that it will make other video lessons in + +00:40 +this course make more sense. So let's get started. And + +00:44 +basically, in a nutshell, what I do is I use + +00:47 +AI tools to generate art for me and I also + +00:49 +use AI tools to turn it into high definition digital + +00:53 +art files that can then be printed onto clothes in + +00:56 +high definition, + +00:57 +which is actually kind of crazy for me if I + +00:59 +think about it. Because before AI, I used to have + +01:02 +to hire graphic designers and artists to draw specific pictures + +01:05 +for me if I couldn't find any clip art myself + +01:08 +to use for it. But now I can literally get + +01:11 +exactly the image I wanted within seconds. But of course, + +01:15 +having these digital files isn't enough. To actually sell them + +01:17 +onto clothes, I come to print on demand tools. And + +01:20 +of them all, Printify is the biggest and most popular. + +01:23 +And by the way, if you aren't quite sure what + +01:26 +print on demand is, it's basically a product fulfillment method. + +01:29 +So you take t shirts for example, the most popular + +01:32 +print on demand product with customers by far. Well, there + +01:35 +are 2 ways you could make and sell t shirts. + +01:37 +1 way is you could literally get a bunch of + +01:39 +t shirts printed in advance by a printing company from, + +01:43 +say, China and store them in, say, your garage and + +01:46 +then list them for sale online. And if somebody went + +01:49 +and bought a t shirt from you, then you in + +01:51 +your house would package it up and then ship it + +01:54 +out with the postal service manually. + +01:56 +So that is 1 way. The other way, of course, + +01:58 +is that you could use a print on demand service + +02:01 +like Printify. What these services do is they let you + +02:04 +upload your t shirt prints to the website. They'll then + +02:06 +give you a product mock up photo of what the + +02:08 +t shirt will look like printed. You can then advertise + +02:11 +online your t shirt for sale and if somebody buys + +02:13 +it, Printify's print shop will see the order. They'll then + +02:16 +print the design onto the t shirt, package it up, + +02:19 +and ship it out to the customer for you. So + +02:21 +for me, since I'm running a 1 person business, print + +02:24 +on demand is a great way to do it because + +02:27 +to scale, I don't have to hire any employees to + +02:29 +be running a print shop for me or managing a + +02:32 +warehouse for me. The print on demand app is the + +02:34 +1 managing that. And the way that you profit with + +02:36 +this is that you have a markup price on your + +02:39 +products. So you take t shirts. Right now on Printify + +02:42 +with a premium account, they cost about 6 to 10 + +02:44 +dollars to buy and sell. And then most sellers, myself + +02:48 +included, will charge the customer the shipping price as a + +02:51 +separate charge. Well, most t shirts online sell for about + +02:54 +17 to 23 dollars with a medium price being around + +02:57 +20 dollars So that's how print on demand stores like + +03:00 +mine make money. We add a markup to our products. + +03:03 +And most print on demand stores these days that I + +03:05 +know are usually after transaction fees and printing fees left + +03:09 +with a profit margin of, on average, around 20 to + +03:13 +50 percent. And for me, my profit margin these days + +03:16 +is generally sitting around 30 percent on average. And for + +03:20 +me, as I show in step 3 of this course, + +03:22 +I've chosen to sell my products on 2 platforms. + +03:24 +Firstly, I set up Shopify stores and I list my + +03:27 +products for sale myself online. If you've never heard of + +03:30 +Shopify, it's basically an AI powered online store builder. You + +03:33 +can build your own online store that you host on + +03:36 +your own domain name that you own and it has + +03:39 +a great integration with Printify. + +03:41 +And then secondly, I list and sell my products on + +03:43 +Etsy. Now, Etsy, if you've never heard about it before, + +03:46 +is 1 of the biggest online marketplaces in the world. + +03:49 +The only ones that are bigger as far as I'm + +03:51 +aware are Amazon and eBay. And honestly, if you want + +03:54 +to sell your products on those marketplaces too, you can + +03:57 +as all 3 of the big marketplaces + +04:00 +have integrations with Printify. For me though, I've picked Etsy + +04:03 +to focus on over those 2 because I prefer the + +04:06 +customer base. Because unlike Amazon and eBay, Etsy doesn't allow + +04:10 +most mass produced products on the platform. + +04:12 +All products require some form of human creativity, + +04:15 +and print on demand products, including designs made with AI, + +04:19 +fall under the design section of their allowed product categories, + +04:23 +which is why, of course, Etsy has a direct integration + +04:26 +and close relationship with Printify. + +04:28 +But basically, by not allowing most mass produced products on + +04:32 +your platform, it means that the customer base that Etsy + +04:34 +attracts is usually happier to pay higher prices + +04:37 +because they know the products they're buying are individually made + +04:40 +to order, which also means that Etsy has become popular + +04:43 +as a place to buy gifts on. People like the + +04:45 +fact that the items you find on there are unique + +04:47 +and not mass produced in China. So every month, Etsy + +04:51 +attracts hundreds of millions of visitors, and every year, Etsy + +04:54 +brings in billions of dollars in sales and products sold + +04:57 +through their marketplace. For example, in 20 24, + +05:00 +Etsy sellers like me sold over 12600000000.0 + +05:03 +dollars of products on there combined. + +05:06 +But because mass produced products are not allowed, it means + +05:09 +then that there is a lot less competition + +05:12 +for these sales, which is a big reason why a + +05:15 +lot of print on demand sellers such as myself, like + +05:18 +to use Etsy. But, of course, the question a lot + +05:20 +of people often have at this point is this. Okay, + +05:23 +Sarah. I see what you're doing. You're using AI to + +05:27 +create InDesign products that you then list for sale online + +05:31 +in your own stores. + +05:32 +That's great and all. But having products, whether they're AI + +05:36 +generated products or not, is not a guarantee for success. + +05:40 +For example, if I set up a lemonade stand, that's + +05:43 +great. But if no 1 buys my lemonade, I won't + +05:46 +make money. Right? You actually need to convince people to + +05:50 +buy your lemonade. + +05:52 +Now most people assume that to sell lemonade, you would + +05:55 +need to spend a lot of money to advertise it. + +05:57 +But let me ask you a question. What if you + +05:59 +opened your lemonade stand on the side of a busy + +06:01 +street on a hot day with lots of people walking + +06:04 +past it already? + +06:06 +And even better, what if those people couldn't get access + +06:09 +to water so their only good easy option that they + +06:11 +could see to quench their thirst was to buy your + +06:14 +lemonade? + +06:15 +Chances are people would just buy it from you. No + +06:18 +advertising required. That is my approach. You see, many people + +06:22 +don't take this approach. They open their lemonade stand on + +06:25 +a cold, empty street and they try to brute force + +06:27 +their way to success with advertisements. + +06:30 +For me, I call this the advertisement first strategy whereas + +06:34 +I instead, of course, try to open my lemonade stand + +06:36 +on a hot, busy street so that it can sell + +06:39 +itself. + +06:40 +And I like to call this the product first strategy. + +06:44 +And the way that I do this, the way that + +06:46 +I open on a hot busy street is I focus + +06:48 +on finding this, a gap in the market. A gap + +06:51 +in the market is a phrase in the business world + +06:53 +that means that you identify a product or service that + +06:56 +people would like to buy that doesn't yet exist or + +06:59 +that it does exist, but that people would like more + +07:02 +of or better options for. For example, in 1 video + +07:05 +tutorial I made, I identified that a popular style of + +07:08 +t shirt was 1 where you have a retro style + +07:11 +anime painting of, say, cats eating ramen and that this + +07:14 +was very popular. So what I did was I created + +07:17 +the same style of t shirt that is popular on + +07:19 +Etsy and Amazon. But this time, I had it feature + +07:22 +a cocky dog eating the ramen and I used AI + +07:24 +tools to create this. And so this is an example + +07:27 +of how I look for gaps in the market that + +07:29 +I can fill. I call this the cross niche formula. + +07:32 +By doing this, I had taken a proven popular design + +07:34 +concept of cat seeding ramen but now made it available + +07:38 +to an entirely new customer base, corgi owners. And so + +07:42 +this is what I do. I spend most of my + +07:44 +time looking for these gaps in the market and then + +07:46 +trying to create a good product to fill that gap + +07:49 +rather than spending my time creating ads and testing ads. + +07:52 +Because from my experience, + +07:53 +creating great products is a traffic strategy in of itself + +07:57 +thanks to AI. You see, this is a slide from + +08:00 +1 of Etsy's investor meetings and this slide is very + +08:03 +interesting. It shows how previously Etsy's recommendation + +08:06 +algorithm, + +08:07 +which would recommend products to customers, + +08:09 +used to heavily favor products that were already popular. And + +08:13 +this is how most people seem to assume, + +08:15 +in my experience, + +08:17 +how these algorithms work. They assume that these algorithms are + +08:20 +designed to keep popular things, well, popular, + +08:24 +and so they often actually get quite defeatist. + +08:27 +They say, if I open up a new store, Sarah, + +08:30 +no 1 will know who I am, so I will + +08:33 +have no sales and I will have no reviews. + +08:35 +Because I am a nobody, surely the algorithm is just + +08:39 +going to ignore me. And that used to be largely + +08:42 +true, to be fair, but there was a big problem. + +08:45 +When algorithms only favor things that are already popular, people + +08:49 +get bored, And for Etsy, this was bad. People saw + +08:52 +the same items over and over again and they got + +08:55 +bored and they stopped buying new things. And so what + +08:58 +the slide was showing was that Etsy was announcing a + +09:00 +change in direction. + +09:02 +Rather than favoring items that were already popular, they were + +09:05 +now going to be shifting gears to try and identify + +09:08 +new products that, while were not widely popular, were potentially + +09:13 +more specific + +09:14 +to an individual's own wants. And this all happened around + +09:17 +the same time as the TikTok algorithm revolution. + +09:20 +This pretty much changed the game for the Internet. The + +09:23 +TikTok algorithm was the first to do this concept. TikTok + +09:26 +is famous for the fact that random people with no + +09:28 +followers + +09:29 +can become viral hit sensations overnight, and it's because TikTok + +09:32 +figured out that rather than just showing the most popular + +09:35 +videos over and over again, it's much better to take + +09:38 +all videos that get posted to the platform and give + +09:41 +them all a small amount of views as a test. + +09:44 +And if that test goes well, the algorithm will keep + +09:47 +showing the video to more and more people. Well, this + +09:50 +is exactly what Etsy's algorithm is designed to do too. + +09:53 +It now gives all new products what is often called + +09:56 +test impressions. + +09:58 +So for example, do you see this homepage here? You + +10:00 +can see that Etsy has showcased a bunch of products + +10:02 +to me as part of its recommendations. + +10:05 +Well, Etsy can now pop new products in its recommendation + +10:07 +slots like these to test if anyone will click on + +10:10 +a new product or even better, if they'll actually go + +10:13 +and click and buy it. And so if people do + +10:15 +click on your new product that they test with these + +10:17 +test impressions, + +10:18 +the algorithm will keep showing it to more and more + +10:21 +potential customers. And here's the thing. The AI is getting + +10:24 +better and better at choosing who to recommend your products + +10:28 +to as part of its test. Etsy has announced that + +10:31 +they have integrated AI machine learning into the algorithm, and + +10:34 +it is now even better at anticipating + +10:36 +what unique, interesting product + +10:38 +might be best suited to specific individuals + +10:41 +to recommend and promote on their Etsy home feed and + +10:45 +their search results. + +10:47 +Basically, AI is incredibly good at figuring out just by + +10:50 +looking at your product listing which customers in its database + +10:54 +based on their data that they should match it to. + +10:57 +They figure out basically who they should show your products + +11:00 +to. Not only this, but increasingly, more and more people + +11:03 +are finding products to buy through AI chatbots themselves such + +11:06 +as ChatchePT + +11:07 +by asking it to recommend products to them too. So + +11:11 +with all this in mind, this is why I believe + +11:13 +that in our new AI era that a product first + +11:16 +strategy is a fantastic way to get traffic because with + +11:19 +AI algorithms, + +11:20 +the goal isn't for them to find the most popular + +11:23 +product. Instead, their goal is to find and identify the + +11:26 +most specific product that can meet their users' individual needs. + +11:30 +It is hyper personalization. + +11:33 +So when I was talking earlier about opening your lemonade + +11:36 +stand on a hot busy street, this is what I + +11:38 +mean by taking a product first approach and designing niche + +11:41 +products that fill gaps. I'm creating exactly + +11:44 +what the AI recommendation + +11:46 +algorithms want and what they're looking for. So the AI + +11:49 +recommendation + +11:49 +algorithms, + +11:50 +they are the busy street with hundreds of millions of + +11:53 +users who are utilizing them, looking for unique gifts to + +11:57 +buy, and my niche products are the lemonade. + +12:01 +And if you think about it, right, before AI generation + +12:04 +tools, making all of these products would have been very + +12:08 +expensive. + +12:09 +Because you think about that Caughey Ramen t shirt, to + +12:12 +make it previously, it could have cost you hundreds of + +12:15 +dollars because someone would have had to have drawn it + +12:18 +by scratch. + +12:19 +And, well, that is slow, and you would have had + +12:21 +to have potentially waited a week for them to draw + +12:23 +it and then to send it to you. But now + +12:25 +I can literally come up with a product idea, make + +12:28 +it, and then list it for sale in less than + +12:30 +10 minutes because the AI generates the art and it + +12:32 +upscales it for print and then it even generates the + +12:35 +listing text for me. And by using AI, I've been + +12:38 +able to grow a large selection of niche products that + +12:41 +I've been able to use to grow and scale my + +12:44 +sales. And of course, because I'm choosing to use print + +12:47 +on demand apps to print and ship my products, it + +12:50 +also means that adding new products to my store is + +12:53 +very quick too because I can skip the traditional slow + +12:56 +process of having to produce t shirts in bulk and + +12:59 +then ship them all the way over from China. It + +13:02 +is this incredible combination + +13:03 +of AI combined with autonomous + +13:06 +print on demand stores, which has just been absolutely game + +13:10 +changing for + +13:11 +me. However, where people go wrong, in my personal opinion, + +13:15 +is that when they see an AI powered business, they + +13:17 +go, ah, it should just be run entirely + +13:20 +with AI and with no human ideas, + +13:23 +no human creativity, + +13:25 +nothing like that. But I tell you what, at least + +13:27 +for now, I am not approaching my AI powered business + +13:32 +like that at all. Nope. And that's because there's actually + +13:35 +a very important human part to a successful business, and + +13:39 +it's this part here, finding a gap in the market. + +13:42 +Right now, the truth is is that AI is not + +13:45 +very good at identifying these. If you ask Chat GPT + +13:48 +to find gaps in the market for you, it is + +13:51 +unlikely to do a good job. And that's because + +13:54 +identifying a gap is all about spotting what is missing, + +13:58 +whereas AI is all about looking at information that exists + +14:02 +and noting patterns within existing data. But us humans, well, + +14:06 +we're actually pretty good at spotting gaps because our brains + +14:09 +don't just analyze data. Our brains let us experience things + +14:14 +like wants and desires. + +14:17 +And so honestly, the easiest way for me to spot + +14:20 +gaps in the market is to create and sell products + +14:23 +in a niche in which I am a customer in. + +14:26 +Because that way, I can identify product gaps by looking + +14:29 +at what is for sale already in the niche and + +14:32 +thinking, + +14:33 +what product would I like to buy that doesn't yet + +14:35 +already exist? And then I can use AI to help + +14:38 +me create that product. I tap into my own wants + +14:42 +and my own desires. + +14:43 +And so because I think that this is really important, + +14:46 +I've decided to make step 1 all about how I + +14:49 +choose a new niche for a store. Because by choosing + +14:53 +a store niche, it lets me do 2 things. 1 + +14:55 +of those, of course, being the opportunity + +14:58 +to build a store around something of which I'm passionate + +15:01 +about, which then, of course, makes it easier for me + +15:03 +to come up with product ideas because I can think + +15:05 +to myself, okay, + +15:07 +well, what product or design would I like to buy? + +15:10 +But that I can't because it doesn't currently exist. But + +15:13 +secondly, as I'll explain in another video in this module, + +15:16 +by starting a new store focused on a niche customer + +15:19 +base, it makes it easier for algorithms to figure out + +15:22 +who to recommend my products to. So yes, that is + +15:25 +my AI powered print on demand business in a nutshell. + +15:29 +And remember, + +15:30 +this is just an overall look at how my business + +15:33 +works. All of these ideas that I've talked about, picking + +15:36 +a niche, coming up with product ideas, optimizing them for + +15:40 +AI recommendations, + +15:41 +These are all topics which I talk about more inside + +15:45 +of the course. So don't worry if there is an + +15:47 +idea that you thought to yourself that sounds really interesting, + +15:49 +but I don't fully understand it yet because + +15:52 +I will be going more in-depth into these ideas in + +15:56 +dedicated videos. + +15:57 +And speaking of other videos, now that this video is + +16:00 +over, it is time to go and watch the next + +16:03 +video. So go ahead, open up my next video, and + +16:06 +I will see you in the next lesson.ample +#+end_example diff --git a/_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org b/_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org index 3d355e9..de4b65e 100755 --- a/_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org +++ b/_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org @@ -32,7 +32,7 @@ -* Description +* Tutorial Notes For this video, I just wanted to explain why as part of this course in Step 3, you’ll see that I will show how to build two different types of stores. @@ -80,3 +80,556 @@ You also don’t have to sell with Etsy if you don’t want to. I know a lot of However, if you would like to build both types of stores, that’s absolutely fine. You can set up your Shopify store with my tutorial videos and then you can follow along with my Etsy tutorial videos to create your Etsy store so that you can combine the two together .But don’t worry. You don’t have to make that decision now. It’s just something to keep in mind for later on once you reach the Step 3 videos. So head on over to my next video and I’ll see you over there. + +* Review + +** Summary +This lesson explains why the course teaches both Shopify and Etsy, and how they serve different roles in your business. + +** Core Idea +Use Etsy for traffic. +Use Shopify for control and profit. + +They are not competitors — they are complementary. + +** Platform Roles + +*** Shopify (Your Store) +- your domain +- your brand +- your customer data +- full control over products and pricing +- supports: + - print on demand + - dropshipping + - digital products + +*** Etsy (Marketplace) +- built-in traffic +- large customer base +- higher trust for buyers +- restricted to: + - handmade + - designed + - creative products + +** Key Differences + +| Feature | Shopify | Etsy | +|--------------------|---------------------|---------------------| +| Traffic | you generate | built-in | +| Ownership | full | limited | +| Customer emails | yours | Etsy owns | +| Upsells | full control | limited | +| Fees | lower long-term | per-transaction | +| Rules | flexible | strict | + +** Why Shopify is Recommended for Everyone + +- You own the business fully +- No platform dependency +- You control: + - branding + - pricing + - customer relationships +- You can sell anything (within legal limits) + +** Why Etsy is Optional + +Etsy only works if: +- you design the product +- or you customize it + +You CANNOT: +- resell AliExpress items +- purely dropship generic products + +If you try → risk account ban + +** Main Risk of Etsy + +You do NOT own: +- customer relationship +- email list +- long-term retention + +Also: +- Etsy promotes competing products on your listings +- you lose potential sales to competitors + +** Why Combining Both is Powerful + +Etsy: +- brings traffic +- validates products +- generates early sales + +Shopify: +- captures customers +- builds brand +- increases lifetime value + +** Funnel Strategy + +1. Customer finds product on Etsy +2. Visits your listing +3. Sees your brand/store name +4. Clicks through to your Shopify store +5. Sees: + - better pricing (coupon) + - stronger branding +6. Buys on Shopify +7. Becomes YOUR customer + +** Profit Advantage + +On Shopify: +- no competitor ads +- upsells possible +- bundles possible +- email marketing enabled + +Result: +- higher profit per customer +- repeat purchases + +** Email Ownership Advantage + +Etsy: +- customer belongs to Etsy + +Shopify: +- customer belongs to you + +This enables: +- follow-up emails +- promotions +- long-term revenue + +** Strategy Checklist [0/6] +- [ ] Set up Shopify store (mandatory) +- [ ] Decide whether Etsy fits your product type +- [ ] If using Etsy, ensure products meet rules +- [ ] Match branding between Etsy and Shopify +- [ ] Add Shopify link to Etsy profile +- [ ] Prepare incentive (discount/coupon) + +** Traffic Strategy Checklist [0/5] +- [ ] Use Etsy for initial exposure +- [ ] Optimize listings for clicks +- [ ] Build recognizable brand name +- [ ] Encourage off-platform movement +- [ ] Capture traffic into Shopify + +** Conversion Strategy Checklist [0/5] +- [ ] Offer better pricing on Shopify +- [ ] Use discount for first purchase +- [ ] Set up email capture +- [ ] Add upsells/bundles +- [ ] Optimize product pages + +** Decision Paths + +*** Path 1 (Simplest) +- Shopify only +- full control +- slower start + +*** Path 2 (Balanced) +- Etsy + Shopify +- faster traffic + long-term control +- recommended + +*** Path 3 (Marketplace Only) +- Etsy only +- fastest start +- weakest long-term position + +** My Take +Etsy is a traffic source. +Shopify is the actual business. + +Relying only on Etsy: +- limits growth +- limits profit +- risks platform dependency + +Using both: +- gives speed + control + +** Bottom Line +Always build your own store. + +Then decide: +- use Etsy as a feeder channel +- or skip it if it doesn’t fit your model + + +* Transcript +#+begin_example +00:00 +Hey, everyone. So for this video, I just wanted to + +00:02 +explain why as part of this course in step 3, + +00:05 +you'll see that I will show how to build 2 + +00:07 +different types of stores. 1 is a store with Etsy, + +00:10 +and the other is a store with Shopify. + +00:13 +So initially, the Ecom Clubhouse didn't start out with any + +00:16 +training on Etsy. However, over time, there was a lot + +00:19 +of demand for it and so I have since added + +00:22 +in the Etsy store training. But that is the reason + +00:25 +why throughout the course that you're often gonna hear me + +00:28 +refer to Shopify for videos + +00:30 +even though a lot of the training also applies to + +00:33 +Etsy as well. But there's another reason for that as + +00:36 +well, and that's because I recommend that everybody set up + +00:40 +their own store with Shopify, + +00:42 +but I don't recommend + +00:44 +that everybody sets up a store with Etsy, and here + +00:48 +is why. So if you've never heard of Shopify before, + +00:50 +it's an amazing ecommerce platform for creating a store on + +00:53 +your own website and your own domain. So for example, + +00:56 +as part of this tutorial course, I'll be creating an + +00:59 +example store called Brewed Treats, which will be themed around + +01:02 +the coffee niche. This will be on its own entirely + +01:05 +separate website and URL. Whereas Etsy is a very different + +01:08 +platform. It's an amazing third party marketplace that lets you + +01:11 +list and sell products on + +01:13 +their pre existing website. Now this website gets hundreds of + +01:17 +millions of visits from customers each month, so there's lots + +01:20 +of free traffic and customers take advantage of. And because + +01:23 +you could only sell products that you design or create + +01:25 +on here, it means that the average price that products + +01:28 +sell for is much, much higher than other third party + +01:31 +marketplaces + +01:32 +such as Amazon or Redbubble. So as part of this + +01:35 +tutorial course, I'll be showing you how to set up + +01:37 +an Etsy store. And when I do that, the example + +01:40 +store niche that I'll be theming it around is the + +01:42 +camping and hiking niche. + +01:44 +But here is the thing, right? Because you have to + +01:47 +be part of either the product design or creation process, + +01:50 +if you're only gonna be drop shipping products from AliExpress, + +01:53 +that means that you cannot sell them on Etsy. And + +01:56 +that's because the rule is you have to part the + +01:59 +design or creation process. And when you're just reselling a + +02:02 +product from AliExpress, + +02:04 +you have no part of that process. And so if + +02:06 +you do try to sell them on Etsy, + +02:09 +you will get banned. Whereas when you set up your + +02:11 +own store using Shopify, + +02:13 +you can sell products however you like. You can drop + +02:16 +ship them from AliExpress. + +02:18 +You can use print on demand services. You can even + +02:20 +sell digital products, and so what that means then is + +02:23 +that while Etsy is not for everybody, + +02:26 +Shopify is. There's also something else to keep in mind. + +02:29 +Even if you are selling products that you can sell + +02:32 +on Etsy, + +02:33 +I do not recommend that you only sell them on + +02:36 +Etsy. I always recommend that Etsy sellers + +02:39 +also set up their own store. And that's because if + +02:42 +you come to a product listing on Etsy, you'll notice + +02:45 +that Etsy is advertising other products on it, right? Well, + +02:48 +that's the thing. These products often aren't products that the + +02:51 +seller is selling themselves. + +02:53 +Instead, Etsy advertises other people's products on your own listings, + +02:58 +which means that you are losing money from people being + +03:00 +upsold to other people's products and not yours, + +03:03 +which is why you can make a lot more money + +03:05 +per sale in your own store since you can upsell + +03:08 +customers into buying multiple products at once. + +03:11 +And something else that's important is that when a customer + +03:14 +buys an item on Etsy, they will give Etsy their + +03:16 +email address, not you. And so it's Etsy that gets + +03:19 +to keep them as a long term customer and email + +03:22 +them products to buy in the future, + +03:24 +not you. + +03:25 +Whereas if you get a customer into your own store, + +03:28 +then you are in control. That means that you can + +03:30 +collect the customer's email address, and you can then get + +03:33 +them to be a long term customer + +03:35 +of your store through follow-up email marketing. + +03:38 +And this is a huge part about how I earn + +03:40 +money with print on demand through email marketing and creating + +03:44 +long term customers that buy from you years to come. + +03:48 +That is why I personally believe that if you wanna + +03:51 +set up an Etsy store that you should also combine + +03:53 +it + +03:54 +with your own online store + +03:56 +with Shopify. + +03:57 +That way, you can get to take advantage of the + +04:00 +large amounts of free traffic that you can get on + +04:02 +Etsy as they do get hundreds of millions of visitors + +04:05 +each month. And you can then place a link to + +04:07 +your Shopify store in your Etsy profile, and you can + +04:11 +also name your stores the same name so that you + +04:13 +can funnel customers from Etsy + +04:16 +into your own online store. And then in step 4, + +04:19 +as you will see, we'll be adding in a discount + +04:21 +coupon to new customers into our Shopify store. So that + +04:25 +means that Etsy visitors who click through to your store + +04:27 +will see that it will be cheaper for them to + +04:29 +buy directly through you. And this will then encourage them + +04:32 +to purchase directly from your store rather than Etsy, and + +04:35 +now they become your customer, not a customer on Etsy. + +04:39 +Yay. You also don't have to sell with Etsy if + +04:42 +you don't want to. I know a lot of people + +04:44 +would prefer to not sell on a third party marketplace + +04:46 +because there are rules and there are also seller fees, + +04:50 +and so selling on Etsy is entirely optional. If you're + +04:53 +1 of those people, that's absolutely fine. You can just + +04:56 +skip over the Etsy tutorial videos and you can just + +04:59 +stick to the Shopify tutorial videos. However, if you would + +05:02 +like to build both types of stores, that's absolutely fine. + +05:04 +You can set up your Shopify store with my tutorial + +05:06 +videos and then you can follow along with my Etsy + +05:09 +tutorial videos to create your Etsy store so that you + +05:11 +can combine the 2 together. + +05:14 +But don't worry, you don't have to make that decision + +05:16 +now. It's just something to keep in mind for later + +05:19 +on once you reach the step 3 video. So head + +05:22 +on over to my next video and I'll see you + +05:24 +over there. +#+end_example diff --git a/_subsections/01-select_a_niche/c01-intro.org b/_subsections/01-select_a_niche/c01-intro.org index 04f454f..1b09372 100755 --- a/_subsections/01-select_a_niche/c01-intro.org +++ b/_subsections/01-select_a_niche/c01-intro.org @@ -6,8 +6,8 @@ #+attr_html: :class links - [[../../toc.org][TOC]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=705770f79b075de767c06795afbaab97&serverId=99488804638e465693eed17924c57b60][video]] - https://jellyfin.ronnyabraham.com/Items/705770f79b075de767c06795afbaab97/Download?api_key=059836d9407743cfa70e23f497820eed + * Notes ** housekeeping @@ -86,3 +86,538 @@ Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken actio Having a technical issue? Please feel free to email us at theecommclubhouse@wholesaleted.com or theecommclubhouse@gmail.com – please don’t email any Wholesale Ted YouTube Channel Emails (such as ted@wholesaleted.com) & please note we do not offer 1-1 support (so if you have any questions about the course content, we, unfortunately, cannot answer – sorry! This is so we can keep the membership fees as low as possible) but if you are having issues accessing videos & watching them we are here to help 😀 +* Review + +** Summary +This is the course introduction and orientation. It explains how the program is structured, how to get support, and what to expect from each step. + +** Core Idea +This is a system, not random tactics. + +The course is structured as a full pipeline: +niche → product → store → traffic → scaling + +** Practical Value +- Where to get support (email + monthly Q&A) +- How cancellation works +- What each step/module will cover +- High-level strategy behind the business model + +** Course Structure +1. Niche selection +2. AI tools for design +3. Store setup (Etsy / Shopify / Printify) +4. Conversion tools (apps, funnels) +5. Traffic generation (mostly organic) +6. Scaling + daily operations + +** Key Strategy Highlighted +Product-first strategy: +- Find gaps in the market +- Create products that fill those gaps +- Let platforms (Etsy, Google, AI systems) bring traffic + +Instead of: +- running ads first +- forcing demand + +** Important Concepts +- Niching helps algorithms understand your products +- Platforms (Etsy, Google, AI chatbots) drive discovery +- Automation reduces daily workload +- Diversification (Etsy + Shopify) reduces risk + +** Warnings +- This is not 1-on-1 coaching +- Results depend on execution, not just watching +- AI tools are leverage, not magic +- Traffic comes from positioning, not just optimization + +** Key Insight +The business works because: +- products are created strategically +- systems handle fulfillment automatically +- platforms distribute traffic + +Not because: +- of a specific tool +- or a single trick + +** My Take +This intro is important because it frames everything correctly. + +If you misunderstand this: +→ you will focus on tools instead of strategy + +If you get it: +→ you will focus on: + - product selection + - positioning + - consistency + +** Bottom Line +This is a systems-based, low-touch business model. + +Your job: +- create the right products +- set up the system correctly +- let platforms and automation do the rest + +* Transcript +#+begin_example +00:00 +Hello, everybody, and welcome to The Ecom Clubhouse. Inside this + +00:03 +course, you are gonna find the tips, tricks, and strategies + +00:07 +that I have been using to grow and scale my + +00:10 +AI print on demand business. But before we get started + +00:13 +on my AI tool workflows and my strategies, I would + +00:17 +love it if you could please just give this video + +00:19 +a quick watch first. Because in this video, I am + +00:22 +gonna be outlining some important information which will hopefully make + +00:26 +your experience + +00:28 +inside this clubhouse even better. First up, let me show + +00:31 +you how you can contact us. You can email us + +00:34 +at the ecom clubhouse at wholesale ted dot com or + +00:37 +at the ecom clubhouse at g mail dot com. Both + +00:40 +email addresses work. Our business hours are 9 AM to + +00:43 +5 PM, Monday to Friday in New Zealand, and we + +00:46 +answer all emails within 1 to 2 business days, but + +00:50 +usually much faster. Our time zone in New Zealand is + +00:53 +a bit unusual, + +00:54 +so you can check out the time zone calculator + +00:57 +to see what time it is when you email us. + +01:01 +And I'll try to remember to include that in the + +01:03 +video description. Please do note though that 1 on 1 + +01:06 +personal support is not included because this is a video + +01:09 +course. It is not a mastermind. + +01:11 +However, we do indeed provide + +01:14 +great technical support. So if you're having any login issues + +01:17 +or you've forgotten your password or you're having any issues + +01:21 +accessing your account, 1 of our team will email you + +01:24 +back ASAP. + +01:25 +But I do have to say that if you do + +01:27 +want to ask me any questions directly, let me show + +01:31 +you the exclusive way that members inside of the ecom + +01:34 +clubhouse can do just that. It is our live q + +01:37 +and a hangout. Each month, I host a live q + +01:40 +and a hangout. In these live sessions, I answer questions + +01:43 +directly from the audience. You can also email in your + +01:46 +questions in advance, and I will answer as many questions + +01:48 +as I can. I also post replays of the hangouts + +01:52 +so you can go back and rewatch all of my + +01:54 +previous Hangouts. + +01:56 +This is the only live streaming that I'm currently doing + +01:58 +these days anywhere, so it is just exclusive for members + +02:02 +of the Econ Clubhouse. And something else that I want + +02:05 +everybody to know is that while I am indeed very + +02:08 +glad to have you here, if at any time you + +02:11 +do decide that it is time to cancel, + +02:13 +you can cancel + +02:14 +at any time by yourself. Just click the manage subscription + +02:18 +button on the left menu, then you can enter in + +02:20 +your email address you registered with to access your Stripe + +02:23 +billing profile. + +02:24 +And here, you can click to cancel your account. And + +02:27 +here's the thing. If you do decide that you want + +02:29 +to cancel, I highly recommend that you just click that + +02:32 +cancel button + +02:33 +rather than emailing us because if you click that cancel + +02:36 +button, it's instant. + +02:38 +If you email us, there will be a delay, but + +02:40 +if you click cancel yourself, it will happen immediately. + +02:44 +So then, now that we've gotten the housekeeping out of + +02:46 +the way, let me show you about all the exciting + +02:49 +things that we are going to be talking about inside + +02:51 +the ecom clubhouse. Step 1 is all about niche selection. + +02:55 +I explain why I personally choose to pick a niche + +02:59 +for my AI print on demand stores and my methods + +03:02 +for doing so. And spoiler alert, as you will see, + +03:05 +it's because these days, content platforms and marketplace platforms like + +03:08 +Etsy are all adding in AI powered algorithms. + +03:12 +By niching down, it makes it easier to get these + +03:14 +AI powered algorithms to to understand what my products are + +03:17 +and which customers they are best for so that the + +03:19 +AI systems can recommend my products to those customers to + +03:22 +buy. And let me also be clear about something. If + +03:25 +you're watching this thinking, Sarah, I would also like to + +03:28 +start my own print on demand store, but I don't + +03:31 +want to choose a store niche. That is absolutely fine. + +03:34 +You don't have to. I just personally find that it's + +03:37 +easier to do so and it's easier for me to + +03:40 +get free traffic, + +03:41 +which is something that I talk about in the step + +03:44 +1 module series. + +03:45 +Next in step 2, we'll really start to dig into + +03:48 +the AI tools. In this step, I'll be focusing on + +03:50 +the tools, strategies, and AI workflows I'm using right now + +03:54 +to create my winning print on demand designs. Then in + +03:57 +step 3, I will show you the methods and apps + +03:59 +that I use like Printify to create + +04:02 +my AI print on demand stores that pretty much just + +04:05 +run autonomously + +04:06 +by themselves. + +04:07 +And there are 2 platforms that I personally like to + +04:09 +use to build my stores on. The first is Etsy, + +04:12 +and I do include a step by step tutorial series + +04:15 +on how to set up an Etsy store. And the + +04:17 +second is that I like to set up my stores + +04:19 +as their own private Shopify store. So I do include + +04:23 +a Shopify step by step series + +04:25 +as part of the course. And it's, of course, totally + +04:27 +up to you where you choose to start your stores. + +04:30 +Some people watching this will choose Etsy. Some people will + +04:33 +choose Shopify. Some might choose a different platform altogether. Some + +04:37 +might choose both Shopify and Etsy like me. It's totally + +04:40 +up to you. I personally like to do both though + +04:43 +because that way the money I earn from 1 store + +04:45 +is not at the mercy of a single platform. This + +04:48 +means that my income is diversified. + +04:50 +Having diversified income sources is powerful. + +04:54 +So that is why personally, I like to sell on + +04:56 +both. And then in step 4, I'll share some of + +04:59 +my favorite apps for increasing conversions in a Shopify store + +05:02 +such as setting up email marketing funnels. And then in + +05:05 +step 5, the module that I know a lot of + +05:07 +people will be very interested in, I share my strategies + +05:10 +that I use to get traffic to my products. And + +05:13 +as you'll see, these days I'm mostly focused on generating + +05:16 +free organic traffic by utilizing free AI tools. I use + +05:20 +these AI tools to help me optimize my products for + +05:22 +both Google search engine and for AI chatbots. Yes. AI + +05:25 +chatbots like ChatGPT also recommend products to customers. It is + +05:29 +a big source of traffic for ecommerce stores and it's + +05:32 +important to know about. Plus, as you will see, my + +05:35 +traffic strategy is quite unique because unlike the typical approach + +05:39 +of doing an advertising + +05:41 +first strategy, + +05:42 +I get traffic to my products by focusing on a + +05:45 +product first strategy. Basically, by being careful and strategic about + +05:49 +the types of products that I create, it means that + +05:52 +they can do something that's actually very important for getting + +05:55 +free traffic, which is this, they fill a gap in + +05:58 +the market. As I explain in this step, by creating + +06:01 +and designing products that fill a gap in the market, + +06:04 +it has made it much easier for me to get + +06:06 +traffic to them. No advertising required. And then in step + +06:10 +6, you will learn my strategies that I use for + +06:12 +utilizing AI to help me grow my stores and how + +06:15 +I run my stores day to day. Although, + +06:18 +honestly, + +06:19 +since my stores run mostly autonomously, + +06:21 +there really isn't a lot that I have to do + +06:24 +day to day. Because, well, the tools and settings that + +06:28 +we use in step 3 means that the stores pretty + +06:31 +much run themselves + +06:33 +mostly on autopilot. + +06:34 +My print on demand suppliers print, package, and ship my + +06:37 +products to my customers automatically, + +06:40 +and my ecommerce platforms, Shopify and Etsy, will automatically email + +06:44 +customers a notification + +06:46 +saying their product is shipped + +06:48 +along with a tracking code. I love it. So then, + +06:51 +if you're ready to get started, go ahead and click + +06:54 +on the next video lesson now, and I will see + +06:56 +you in the next video. +#+end_example diff --git a/_subsections/01-select_a_niche/c03-hack_algorithms.org b/_subsections/01-select_a_niche/c03-hack_algorithms.org index 3d8e257..e05740f 100755 --- a/_subsections/01-select_a_niche/c03-hack_algorithms.org +++ b/_subsections/01-select_a_niche/c03-hack_algorithms.org @@ -85,4 +85,1156 @@ - if you make products totally different than you'll original you won't match - so you want to make products ADJACENT to what works -* Description +Review + +** Summary +This lesson explains why starting with a focused niche increases the probability that platform algorithms correctly match your products with the right audience. + +It is not about restricting your store — it is about making your store legible to the algorithm. + +** Core Mechanism (Algorithm View) +Platforms generally follow this flow: + +1. Parse your data + - titles + - descriptions + - images + - store identity + +2. Infer a target audience + +3. Run a small test (test impressions) + +4. Expand or kill the product based on results + +Your goal is to improve step #2 (audience inference). + +** Why Niching Works (Deeper Breakdown) + +*** 1. Data Compression +A niche reduces ambiguity. + +- “general gifts” → unclear +- “funny corgi apparel” → precise + +More precision = better initial targeting. + +*** 2. Targeting Accuracy +Broad product: +- many possible audiences +- higher chance of mismatch + +Niche product: +- fewer audiences +- higher hit rate in testing + +You are optimizing for accuracy, not size. + +*** 3. Faster Feedback Loop +Clear niche → clearer engagement signals + +Which improves: +- click-through rate +- conversion rate +- algorithm confidence + +This accelerates scaling. + +*** 4. Data Reuse (Compounding Effect) +Once the platform learns: +“this type of customer buys from this store” + +You can: +- launch similar products +- expand within the niche + +This creates momentum. + +*** 5. Store Identity Signal +Algorithms model stores, not just products. + +Focused store: +- strong identity +- predictable audience + +Mixed store: +- weak identity +- inconsistent signals + +Consistency improves recommendation quality. + +** Test Impressions (Expanded) + +Stage 1: Small audience test +Stage 2: Engagement measurement +Stage 3: Audience expansion +Stage 4: Scaling + +Failure usually happens at Stage 1. + +** Failure Mode: False Negatives +A product can fail because: +- wrong audience tested +- weak niche signal +- unclear positioning + +This is why specificity matters early. + +** Human vs AI Roles + +Human: +- choose niche +- identify gaps +- define direction + +AI: +- generate assets +- write content +- accelerate execution + +Do not outsource niche selection to AI. + +** Checklists + +*** Store Setup Checklist [0/5] +- [ ] Niche can be described in one sentence +- [ ] Store identity is clear (not mixed themes) +- [ ] First products target the same audience +- [ ] Visual style is consistent +- [ ] Audience is specific (not broad/general) + +*** Product Clarity Checklist [0/6] +- [ ] Clear target customer (who exactly?) +- [ ] Niche signal visible in title +- [ ] Niche signal visible in image/design +- [ ] Concept is immediately understandable +- [ ] Product fits store identity +- [ ] Not overly broad for a new store + +*** Algorithm Alignment Checklist [0/5] +- [ ] Product gives clear data for targeting +- [ ] Keywords are specific (not generic) +- [ ] Design matches known audience interests +- [ ] Listing avoids mixed signals +- [ ] Product can logically connect to similar products later + +*** Expansion Strategy Checklist [0/4] +- [ ] Adjacent products planned (same audience) +- [ ] Variations of winning designs identified +- [ ] Expansion stays within data already learned +- [ ] Broader products delayed until traction exists + +** Strategic Insight +You are not only selling. + +You are teaching the platform: +who your customer is. + +Clear teaching → better distribution +Confused teaching → no distribution + +** Bottom Line +Start narrow and precise. + +Use niche to: +- pass the initial test +- gather data +- build momentum + +Then expand once the system understands you. + +* Transcript +#+begin_example +00:00 +Hey there, and welcome back. So as you probably noticed, + +00:03 +here inside the Ecom Clubhouse in step 1, there is + +00:06 +a video series dedicated to showing the process that I + +00:09 +personally go through when choosing a new niche for a + +00:12 +new store. And that word there, niche, if if you + +00:15 +don't know what it means, it means to target a + +00:17 +specific segment of the market. So I like to build + +00:20 +my new stores around 1 single niche rather than lots + +00:23 +of different ones. And so before I began my multi + +00:26 +part series in choosing a store niche, I figured that, + +00:30 +well, I should probably explain + +00:32 +why I personally choose to limit my stores to just + +00:35 +1 niche when I first launch them. Because it's a + +00:38 +question that I'm often asked, Sarah, do I actually need + +00:42 +to pick a store niche or can I sell lots + +00:44 +of different niches inside of my store? And well, it's + +00:47 +up to each individual, of course, but I personally prefer + +00:50 +to build a new store around just 1 niche when + +00:54 +I launch it. And I'll tell you why. It's because + +00:57 +on the internet, major websites like Instagram and Facebook and + +01:00 +Pinterest and YouTube and TikTok and Etsy are all designed + +01:04 +to reward niche content. And that is because they all, + +01:08 +in my personal experience, + +01:09 +use a very similar viral algorithm that pushes and boosts + +01:13 +niche content and products. And so if you plan to + +01:16 +use any of those websites to list or advertise your + +01:19 +products, and in my experience, it is much easier to + +01:22 +get clicks, traffic, and sales if you niche down. And + +01:26 +so to visually explain this, what I'm gonna do is + +01:28 +I'm gonna take 1 of those websites, Etsy, and then + +01:32 +draw out its viral algorithm in a diagram so that + +01:36 +you can see how it works. And while you're watching + +01:39 +this, by the way, do keep in mind that if + +01:41 +you don't plan to sell on Etsy and you just + +01:44 +plan to list your items for sale in a Shopify + +01:47 +store, that's absolutely fine, and I still recommend that you + +01:50 +keep watching. Because, again, from what I've observed, other major + +01:54 +websites out there like Instagram, Pinterest, YouTube, and TikTok all + +01:58 +use very similar viral algorithms. And so if you do + +02:01 +plan to use any of his other websites to advertise + +02:04 +your products, I think that you might find this video + +02:07 +quite valuable. + +02:08 +Okay. So this here is a diagram I have drawn + +02:11 +of the Etsy algorithm. + +02:12 +The algorithm represents all of Etsy's customers. And within these + +02:16 +customers, + +02:17 +you have different sections + +02:19 +of niche + +02:20 +customers. + +02:21 +So for example, you have here a section of customers + +02:25 +that are interested + +02:27 +in dog products + +02:28 +and you have + +02:30 +a niche section of customers here + +02:32 +that are interested + +02:34 +in + +02:35 +floral + +02:37 +products. + +02:38 +And you might have a niche section of customers here + +02:42 +that are interested + +02:43 +in products + +02:45 +for + +02:46 +teachers. + +02:48 +You probably also noticed that the algorithm has lots of + +02:52 +different rings + +02:53 +and that is because + +02:55 +the outer rings, + +02:57 +represent products which are appealing to a broader audience. + +03:01 +And the further in you go, + +03:04 +the more niche + +03:05 +the products get. + +03:07 +For example, take this mug here. It is very specific + +03:10 +because most likely the only people that would be interested + +03:13 +in this mug would be sausage dog owners. And so + +03:16 +within the Etsy algorithm, + +03:18 +it would probably sit somewhere in here within the dog + +03:21 +niche + +03:22 +as it is a more specific targeted product. Whereas let's + +03:26 +take this mug here. It's a lot more broad because + +03:28 +while it does specifically only appeal to just 1 gender, + +03:32 +males, it isn't aimed at any particular dog breed. It + +03:35 +is moderately niche. And so within the Etsy algorithm ring, + +03:40 +it would be fitting somewhere here in the middle + +03:43 +within the dog niche. Whereas now, if we take the + +03:47 +super popular custom dog mugs that you find on Etsy, + +03:50 +as you can see, they are an extremely broad product + +03:53 +because many dog owners would love a mug featuring their + +03:57 +dog. And so because this item pretty much appeals to + +04:02 +all dog owners out there, it sits somewhere here in + +04:06 +the broad category + +04:08 +of the dog niche. + +04:09 +Okay. So now that we understand that, what we're gonna + +04:12 +do next is we're going to zoom in on the + +04:15 +dog niche. Okay. So this here is the zoomed in + +04:19 +diagram of the dog niche customers on Etsy and within + +04:22 +it, it's split into lots of different sub products that + +04:24 +they're interested in. So for example, + +04:26 +you might have a group of customers here that are + +04:29 +interested + +04:30 +in posters about dogs and you might have a group + +04:33 +of customers here that are interested + +04:36 +in monks about dogs and, of course, you have a + +04:38 +group of customers + +04:40 +here that are interested + +04:42 +in T shirts. + +04:44 +So then let's come and take that dog dad mug. + +04:47 +Well, remember, this item wasn't super broad but it wasn't + +04:51 +super niche either. And so on the Etsy algorithm, it + +04:54 +would be sitting + +04:55 +somewhere here in the middle + +04:58 +within + +04:59 +the mug section. And that is very important because you + +05:02 +see, here is the thing. From what I have observed, + +05:05 +Etsy has a very crucial feature + +05:08 +that it has built into its algorithm, + +05:11 +and that is what I like to call test impressions. + +05:14 +Basically, when I release an item in a new store, + +05:17 +what I've noticed is that over time, Etsy will test + +05:20 +that item with a small group of customers, and it + +05:23 +will do that by placing your item in front of + +05:25 +customers on discovery pages, + +05:27 +like their homepage suggested products. On the homepage, Etsy will + +05:31 +recommend items to you that they think you might like. + +05:34 +And as you scroll through these, you'll notice that Etsy + +05:37 +does not reveal how many sales or reviews that an + +05:40 +item has had. And this is very important because this + +05:44 +means then that if Etsy places your item on a + +05:47 +customer's homepage next to another item that's had lots of + +05:51 +reviews and sales, your item is at no disadvantage + +05:56 +to that 1. This lets Etsy test items fairly because + +06:00 +this will let them see which items based upon how + +06:03 +they visually look and based around their creative ideas are + +06:07 +so engaging to customers + +06:09 +that they get engagement. Because remember here, the only thing + +06:12 +that the customer can see is the item picture and + +06:14 +price. So even if you're a new store, you have + +06:17 +just as much of a chance of getting clicks as + +06:19 +an established store does that has reviews. And so then, + +06:22 +if your item is visually interesting and cool enough to + +06:25 +get engagement such as clicks or even better sales, + +06:29 +Etsy will keep promoting your items for free. But here's + +06:33 +the thing, to give you these test impressions and to + +06:36 +put your item in front of a small group of + +06:38 +customers on their discovery pages, Etsy has to choose + +06:42 +which customers that they're going to test your products with. + +06:46 +And so to do that, from what I've observed, is + +06:48 +that the algorithm will analyze as much as it can + +06:51 +about your item listing and your store profile. So for + +06:54 +example, it'll look through your item description, titles, and tags. + +06:57 +And if it notices that you've, for example, used the + +07:00 +word dad in it, + +07:02 +well, it can then use that data to narrow down + +07:04 +that it is most likely going to be successful + +07:07 +if it shows your item to someone who is a + +07:09 +male or who is buying a gift for someone who + +07:13 +is a male. And if it notices that you've used + +07:15 +the word dog for this mug, it'll also help narrow + +07:18 +it down even further because now the algorithm can go, + +07:21 +okay, we can now target male customers that we think + +07:25 +own a dog, or we can target customers that are + +07:28 +buying gifts for males that own a dog. And in + +07:31 +my experience, as I said, the algorithm seems to use + +07:34 +as much information as it can in your store profile + +07:37 +to help it also choose the customers for these test + +07:40 +impressions. So for example, in your store profile, if you + +07:43 +share that you're a stay at home mother and you're + +07:46 +starting this business as a way to be creative and + +07:48 +also to support your family while working from home, the + +07:52 +algorithm would also try and pair you, if possible, with + +07:55 +customers that have historically + +07:57 +bought from stores which are owned by stay at home + +08:00 +mothers. + +08:01 +Basically, it's gonna try and gather as much data as + +08:04 +possible to try and guess which customers it should show + +08:07 +your mug to. And so let's say then that Etsy + +08:10 +was able to go through all of its data, and + +08:12 +it were to narrow it down and found a group + +08:15 +of 1000 customers that it think might be interested in + +08:19 +your mug. And well, if you think about it, they + +08:22 +can't test it on all 1000 of them, so they + +08:24 +choose a small selection + +08:26 +from this narrowed down customer pool. So let's say that + +08:29 +they decided to just pick this group of customers here. + +08:33 +Well, here is where it gets interesting. If that small + +08:35 +customer batch engages with it by clicking on it or + +08:38 +even better actually buying it, this gives the algorithm data. + +08:41 +The algorithm can now create a customer profile. It can + +08:45 +go, okay, this person here, they liked the product enough + +08:48 +to actually click on it when they saw it. Then + +08:51 +they can go and analyze the customer database to try + +08:54 +and find more people that are just like this customer + +08:57 +here and show it to them as well. So basically + +09:00 +Etsy will now + +09:02 +expand + +09:03 +your customer impressions. + +09:05 +And if that is successful, they will then use the + +09:07 +data they gained from this to try and snowball it. + +09:11 +And then they'll keep expanding it out even further. + +09:15 +And as it grows, they'll start looking for new potential + +09:20 +adjacent customers to these. And if 1 of those adjacent + +09:24 +batch of customers is successful, + +09:26 +they will then start expanding out those customers + +09:30 +as well. And this is how sales grow and snowball + +09:35 +on the platform. Your sales can grow and your sales + +09:37 +can snowball because if you get lucky enough that the + +09:40 +algorithm is able to find a customer that matches with + +09:43 +your product, it can then use that customer to find + +09:47 +similar customers who are very likely to also want to + +09:51 +buy your product. However, here's the thing, right? The inverse + +09:54 +to all of this is also true because remember our + +09:57 +example mug here? This was a moderately broad item, and + +10:00 +so there were about 1000 customers that Etsy initially identified + +10:04 +that it could try and test your products with. Well + +10:07 +then, let's imagine that Etsy hadn't gone ahead and tested + +10:10 +your products here and instead had chosen this group of + +10:13 +customers here, but these customers here were not a match. + +10:17 +Well, now your test fizzles because well, nobody engaged with + +10:21 +it and nobody clicked on your product, let alone actually + +10:24 +buy it. Because of the fact that your test didn't + +10:26 +work out, Etsy now has no data to be able + +10:30 +to work with to try and figure out who would + +10:32 +actually wanna click on your product and buy it. And + +10:35 +so + +10:35 +it stops showcasing your product, and it doesn't go beyond + +10:39 +this initial test group because this here was the wrong + +10:42 +group. Now, of course, if you think about it, this + +10:45 +is actually kind of annoying because as we've already established + +10:48 +here, there was a different group of of customers within + +10:51 +that 1000 customer batch that might have actually wanted to + +10:54 +purchase your product. And so if Etsy had tested your + +10:57 +product with them, then your test would have been successful. + +11:01 +So, you know, it's true. Sometimes you can have an + +11:03 +awesome new store that has no sales because of the + +11:07 +fact that the wrong customers have found it. And so + +11:11 +that is the risk that you go for if you + +11:13 +try and create broader items initially. + +11:16 +You run the risk of Etsy + +11:18 +struggling to identify the correct customers to show your product + +11:22 +to. Whereas if you go more niche to say this + +11:25 +mug here, you're giving Etsy a lot more data to + +11:27 +work with. It can now find people in its database + +11:30 +that aren't sausage dogs, which is of course a much + +11:33 +smaller targeted customer base. Plus it's also a mug that + +11:36 +is a wordplay joke. So Etsy can now narrow that + +11:39 +down to also find customers that have historically purchased products + +11:44 +that have wordplay humor. + +11:45 +This is a much more specific group of customers. And + +11:48 +so when Etsy comes and chooses + +11:51 +a test batch of customers for its initial test impressions, + +11:55 +it is much more likely to be successful because it's + +11:58 +got better data to work with, which means then that + +12:01 +it can take that data that it's collected + +12:04 +and it can then + +12:05 +expand it out, + +12:07 +snowballing + +12:08 +your clicks and sales as it keeps showing it to + +12:10 +more and more relevant interested customers. + +12:14 +Now, of course, there is a downside to this, and + +12:17 +that is this. While there are lots of dog dads, + +12:19 +there are a lot less sausage dog owners, so your + +12:22 +potential customer base with this niche item is definitely smaller. + +12:27 +But personally, I don't mind the strategy for new stores + +12:30 +because what it allows me to do is it allows + +12:33 +me to have much better luck with the algorithm, which + +12:35 +allows me to get faster sales and therefore, faster reviews. + +12:39 +Those reviews help give my store authority, which of course + +12:43 +helps me to go on to make even more sales. + +12:46 +Then later on in the future, I can try and + +12:48 +create more broader products with bigger audiences like the broader + +12:51 +mug and have a higher chance of succeeding. Because now + +12:55 +in addition to having built up reviews in my store + +12:58 +from my more niche items, which of course gives my + +13:01 +store authority, which improves my conversion rates, Etsy will have + +13:05 +also gathered lots of data on the types of dog + +13:08 +owners that are more likely to buy from my store, + +13:11 +and it can look at the types of customers that + +13:13 +bought from me previously and then use that to find + +13:16 +new customers for my broader item. This is why it's + +13:19 +much easier for an established Etsy store compared to a + +13:23 +new Etsy store to have success when launching a broader + +13:27 +product because of the fact that Etsy has historical data + +13:30 +that it can use with the established store. And this + +13:33 +data advantage is another reason why I really like to + +13:37 +niche down in the beginning because it makes it much + +13:39 +easier and much quicker to find multiple winning products. Because + +13:44 +you think about it, if I create this sausage dog + +13:46 +mug and it's a hit with customers, Etsy will gather + +13:49 +a lot of data on the types of dog owners + +13:51 +that like to buy mugs like this. So then if + +13:54 +I go ahead and I release this funny mug aimed + +13:56 +at baristas and coffee snobs, + +13:59 +well, none of the data that Etsy has collected from + +14:02 +my other mug is going to be relevant to it. + +14:05 +So it makes much more sense to instead double down + +14:08 +and start creating adjacent mugs based on a different dog + +14:11 +breed like Corgis. Because you think about it, Etsy can + +14:14 +now take the data that I've collected on the types + +14:17 +of customers that like to buy mugs like this, but + +14:20 +apply it to Corgi dog owners. And so it's much + +14:23 +more likely that it's going to be successful initially when + +14:27 +it picks the customers that it's going to use for + +14:29 +its test impressions, and then this 1 can keep growing + +14:33 +as well. And I'll tell you what. Once I noticed + +14:36 +this viral algorithm, it suddenly all made sense. I realized + +14:40 +that all of the major websites out there like Etsy, + +14:43 +TikTok, YouTube, and Instagram, + +14:45 +they're all trying to find fresh new content and products + +14:49 +to boost and push because if they only boost established + +14:53 +channels or established stores, + +14:55 +then viewers and customers on these websites are going to + +14:58 +get bored really quickly. But because most new products and + +15:02 +content that get created are honestly not great, these websites + +15:05 +and apps have had to come up with a way + +15:06 +to be able to quickly test lots of products and + +15:09 +content at once, which is what discovery pages like Etsy's + +15:12 +homepage and TikTok's for you page have been able to + +15:15 +do. They let apps give new products and content test + +15:19 +impressions. + +15:20 +And so basically, the short answer is that the reason + +15:23 +why I choose to niche down is because it makes + +15:25 +it so much easier for these websites to be able + +15:28 +to figure out who my target audience is because it + +15:31 +gives them more data to work with. And then later + +15:35 +on, once I've established, I can then use that data + +15:38 +that they've collected on my store to be able to + +15:40 +create broader items with even bigger markets + +15:43 +after I have niched down in the beginning. And so + +15:46 +then if you would like to learn about my process + +15:48 +that I personally use to research and choose a new + +15:51 +niche for a new store, then go ahead and watch + +15:54 +my next video, and I will see you over there.gin_example +#+end_example diff --git a/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org b/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org index 19264ac..85500c4 100755 --- a/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org +++ b/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org @@ -52,7 +52,8 @@ - see what is trending - go to "related queries" -* Description + +* Tutorial Notes In step 1, we’re discussing my tips and tricks I use to pick a niche, and one of those is to brainstorm 20 niches. Niche means, it means to target a specific segment of the market. There are a lot of assumptions about niches that are very wrong. @@ -224,3 +225,2123 @@ So those are some of my favorite websites to use for brainstorming ideas. Howeve These are just websites that have helped me a lot, and that I think can help you as well. So, go ahead and research, and write down 20 different niche ideas now that you find interesting. And I’ll see you in the next video! + + +* Review + +** Summary +This lesson explains how to brainstorm 20 possible niche ideas before choosing one store niche. + +** Core Idea +Do not pick the first niche that comes to mind. + +Brainstorm widely first, because overlooked niches often contain the best opportunities. + +** Expanded Definition of Niche +A niche is not only: +- hobbies +- pets +- careers +- interests + +A niche can also be: +- a goal +- an aesthetic +- a lifestyle +- a profession +- a product use-case +- a customer identity +- a seasonal/event category +- a type of humor +- a home decor style + +** Main Research Sources +- Etsy +- Redbubble +- Zazzle +- AliExpress +- Google Trends + +** Why Use Multiple Sites +Different platforms attract different demographics. + +- Etsy → older/more gift-oriented buyers +- Redbubble → younger/trendier buyers +- Zazzle → more mature/custom/event-oriented buyers +- AliExpress → broad product demand clues +- Google Trends → current search interest + +Using only one site can distort your view of the market. + +** Brainstorming Method +Search for broad POD product types, then observe what niches appear. + +Example product searches: +- posters +- mugs +- t-shirts +- stickers +- phone cases +- shower curtains +- wall art + +Then write down niche ideas without judging them yet. + +** Example Niche Types Mentioned +- flowers / wildflowers +- retro posters +- historical artwork +- video games +- minimalism +- abstract art +- astronomy / space +- travel +- architecture +- spirituality +- beach / seaside / nautical +- books +- holidays +- farms / countryside +- sarcastic humor +- Excel / accounting +- pets +- custom business products +- skiing / snow +- anime aesthetic +- bugs / insects +- Japanese culture / historical Japanese art +- cozy aesthetic +- tea +- cottagecore +- antiques +- boating +- mermaids +- homesteading +- educational products for children +- golf / sports +- modern wall art +- Pottery Barn-style aesthetic + +** Warnings +- Brainstorming is not niche validation. +- Do not use copyrighted characters, brands, bands, anime, movies, or celebrity names. +- AliExpress can inspire ideas, but it contains lots of infringement. +- Redbubble fan art may be allowed there under specific programs, but that does not mean you can sell the same thing elsewhere. +- Do not confuse “popular design” with “legally safe design.” + +** Key Insight +At this stage, the goal is volume, not judgment. + +You are creating a list of possibilities so you can later evaluate which ones are worth pursuing. + +** Brainstorming Checklist [0/6] +- [ ] Search at least 3 different platforms +- [ ] Look at at least 3 product types +- [ ] Write down 20 niche ideas +- [ ] Include hobbies/interests +- [ ] Include aesthetics/lifestyles +- [ ] Include professions/goals/customer identities + +** Copyright Safety Checklist [0/4] +- [ ] Remove celebrity names +- [ ] Remove brand names +- [ ] Remove copyrighted characters/franchises +- [ ] Convert unsafe ideas into broader legal inspirations + +** My Take +This is a good early-stage exercise because it prevents premature commitment. + +The real value is not just “finding niches.” + +The value is training yourself to see niche patterns across products, platforms, demographics, and aesthetics. + +** Bottom Line +Brainstorm first. + +Validate later. + +Do not choose a niche until you have at least 20 possibilities in front of you. + + +* Transcript +#+begin_example +00:00 +Hey there, and welcome back to step 1 where I + +00:02 +am discussing my tips and tricks that I personally use + +00:05 +to pick niches. And in this video, we're gonna focus + +00:09 +on my tips and tricks that I personally use to + +00:11 +brainstorm + +00:12 +20 different niche ideas. + +00:14 +And just a reminder, if you're watching this and you + +00:17 +don't know what the phrase niche means, it means to + +00:19 +target a specific segment of the market. And I'll tell + +00:22 +you something. When you say the word niche, there are + +00:26 +a lot of assumptions that people make about that word + +00:29 +that are actually not true. Yep. Most people hear the + +00:32 +word niche, and they immediately think of personal interests that + +00:35 +people have, such as being interested in pets, like dogs + +00:38 +or cats, like I personally am, or they think about + +00:41 +hobbies that people are interested in, such as hiking or + +00:45 +biking or cooking. Or they think about different careers that + +00:49 +people work in, such as being a doctor or being + +00:52 +a nurse or being a teacher. And while all of + +00:54 +those niches are potentially fantastic niches for your store, there + +00:59 +are lots of other niches out there and segments of + +01:01 +the market that people don't even realize exist. + +01:05 +Yep. For example, there are niches where a segment of + +01:08 +the market or a group of people are looking at + +01:11 +help for achieving certain goals, + +01:13 +such as looking for classroom resources + +01:15 +to make teaching better, like wanting to purchase school posters, + +01:19 +or there are people out there that want extra help + +01:22 +by mentally boosting themselves to achieve big dreams, who like + +01:25 +to purchase motivational products like motivational mugs to drink their + +01:29 +morning coffee from in the morning. And there are a + +01:32 +group of customers out there that like to fill their + +01:34 +home with items that match a a certain aesthetic that + +01:36 +they love, + +01:38 +such as the boho or hippie aesthetic. + +01:40 +So the phrase niche can actually refer to a lot + +01:44 +more things that people don't realize + +01:46 +when they are choosing how they're gonna niche down. And + +01:49 +that is why I personally like to recommend to people + +01:52 +that they sit down and they take the time to + +01:54 +brainstorm and come up with, if they can, 20 different + +01:57 +niche ideas that you could potentially create a store around + +02:00 +before they go ahead and pick just 1 niche. And + +02:03 +I'll admit it. It sounds easy, but in practice, it + +02:06 +can actually be quite difficult to come up with 20 + +02:09 +different niche ideas. + +02:10 +But if you do that, it's actually quite important because + +02:13 +it will allow you to come up with ideas that + +02:15 +if you had just picked the first 1 that came + +02:17 +to your brain, + +02:18 +you'd have probably completely overlooked. And in my experience, + +02:22 +those overlooked niches are oftentimes + +02:25 +the ones that have the biggest opportunities. + +02:27 +But again, brainstorming 20 different niche ideas can indeed be + +02:32 +a little bit tricky. So let me show you some + +02:34 +websites that I personally use to help me come up + +02:37 +with my bid list. + +02:39 +Alright. So unsurprisingly, + +02:41 +Etsy is the number 1 website that I use when + +02:44 +I am brainstorming + +02:45 +ideas. And I do wanna keep in mind to emphasize + +02:47 +that this is brainstorming. This is not choosing a niche. + +02:50 +So as you're gonna see, it's actually really simple. So + +02:53 +for me, if I wanna come and brainstorm ideas, I + +02:55 +just literally come to Etsy and I do a search + +02:57 +for a print on demand product + +03:00 +like posters and I browse through and I see what + +03:03 +niches + +03:04 +I can observe on here. + +03:07 +So + +03:08 +if we come here, you can see that this 1 + +03:11 +here, within this listing, we can get multiple different ideas + +03:16 +And you can also see in the title keywords which + +03:18 +can help you come up with niche ideas as well. + +03:21 +So we've got flower decor. Yes. Flowers. + +03:27 +That is a very popular + +03:29 +niche and could definitely be 1 to write down on + +03:32 +your list. + +03:33 +Retro posters. Yes. This is retro poster designs. That could + +03:37 +be 1 to put down on your list. Historical artwork + +03:39 +because we've got actual historical art pieces on here. That + +03:43 +could be an interesting 1 to put down on your + +03:46 +list as well. + +03:48 +So if we keep scrolling through, we'll find other types + +03:52 +of niches as well. + +03:54 +So this 1 here is actually in the video game + +03:58 +niche. + +03:59 +So, this is a + +04:01 +character that will sometimes show up in video games, a + +04:03 +mimic. + +04:04 +That could be a potential niche. + +04:08 +If we come here and check out this 1, we'll + +04:10 +see, + +04:11 +minimalism. + +04:13 +So this is minimalistic + +04:14 +art + +04:15 +and it's abstract, + +04:17 +abstract minimalistic art. This is a type of aesthetic and + +04:21 +this could also be 1 that you could potentially put + +04:23 +on your list because remember, it's not just about finding + +04:25 +niches like hobbies, + +04:27 +things like that. + +04:29 +Aesthetic + +04:30 +sorry. Types of aesthetics are also niches within themselves because + +04:34 +of the fact that people like to, + +04:36 +add + +04:38 +certain types of aesthetics within their life. So, + +04:41 +the, you know, boho aesthetic here, the minimalist aesthetic, + +04:45 +these are all, their own niches. + +04:49 +And also, you can get your own ideas too. So, + +04:51 +you know, when I see the sun and I see + +04:53 +the moon, I think to myself, + +04:55 +ah, astronomy, + +04:57 +the stars, + +04:58 +that sort of thing. Going out into space, those are + +05:01 +potential niches to potentially + +05:04 +explore too and to potentially put down, + +05:07 +on, your list. And I'm gonna, by the way, ignore + +05:11 +anything + +05:12 +that, + +05:13 +is either just, like, doesn't really have a niche because + +05:17 +it's just a blank item that somebody could put their + +05:19 +own thing into + +05:20 +or because it is copyright infringement. + +05:24 +So we come here and I get some ideas from + +05:27 +this as well. + +05:28 +So I think to myself, + +05:31 +different types of locations. + +05:33 +So New York, but this could also inspire other types + +05:36 +of ideas within me. So travel. Travel + +05:38 +is an interesting niche. + +05:40 +And architecture, there are pictures + +05:43 +of buildings within here. Architecture could be an interesting niche + +05:46 +as well. + +05:49 +And we come down here and we come to the + +05:51 +wildflower niche. + +05:52 +Wildflowers + +05:54 +are a huge subniche + +05:56 +on Etsy + +05:58 +and just in general. So wildflowers could potentially be an + +06:01 +interesting idea that I could have gotten just by browsing + +06:04 +through here. And if we come and we check out + +06:07 +their Etsy store listing, we can probably get some other + +06:10 +interesting ideas as well. + +06:13 +So I come here and I see, ah yes, the + +06:14 +spirituality niche. + +06:16 +So that could potentially be 1 that you could put + +06:19 +on your list. + +06:23 +And we come here and we see the beach. + +06:25 +The beach could potentially well, not just the beach but, + +06:28 +the seaside. + +06:30 +Beach, + +06:31 +surfing, + +06:32 +that sort of thing. People that love to spend time + +06:35 +out around, + +06:37 +the water. + +06:38 +That could potentially be its own interesting niche. + +06:42 +Christmas Carol. + +06:43 +This year, I think both, + +06:45 +spirituality niche, but I also think + +06:48 +about, + +06:50 +the niche of books. So people that are interested + +06:54 +in books + +06:55 +because, + +06:56 +Charles Dickerson's, + +06:57 +there are, + +06:59 +there are public domain works of his so this here + +07:02 +will be a public domain quote. + +07:05 +And, I also think here about holidays, + +07:08 +so potentially creating products for people to celebrate holidays with. + +07:12 +That is also a niche. + +07:15 +And then we've got here farms. + +07:18 +Farm and barns and, countryside, + +07:22 +that is also a pretty popular niche as well, so + +07:24 +that could be a good 1 to write down too. + +07:27 +So you don't just have to go and browse through + +07:30 +a list of different types of products. You can also + +07:33 +come and open up different Etsy stores and see what + +07:37 +types of, + +07:38 +niches that you can find here as well. + +07:42 +So we'll do another search. We'll do a search for + +07:45 +mugs, and we'll just, again, see what we get as + +07:48 +an example. + +07:51 +So we come here and we've got the sarcastic + +07:54 +funny niche. + +07:56 +And we can see we have the surprisingly popular, + +08:00 +Excel niche. + +08:03 +This is a very big, + +08:07 +sub niche + +08:09 +particularly because of this design here which you can see + +08:11 +multiple sellers have had success with. + +08:15 +And, + +08:16 +this also then gives me an idea + +08:18 +of + +08:19 +accounting. + +08:20 +And then when I think about accounting, + +08:22 +I think, oh, what about other professions out there that + +08:25 +might also like their own types of, + +08:29 +science? So there are other professions where people are very + +08:33 +passionate about them such as being a doctor, such as + +08:36 +being + +08:37 +a, + +08:38 +nurse and being + +08:40 +a teacher. + +08:41 +And we've got here we've got the pet niche. + +08:44 +And, + +08:46 +we come here, like, even if you're not like me + +08:48 +see, I am someone + +08:50 +who personally is not interested in creating + +08:52 +custom products. Custom products are not something that I enjoy, + +08:56 +but you might be interested in creating custom products. And + +08:58 +if you're interested in creating custom print on demand products, + +09:01 +this here, + +09:02 +not just creating + +09:04 +generic, + +09:06 +mugs where people can just, you know, upload their own + +09:08 +pictures. This is specifically for people that want to advertise + +09:11 +their own companies. + +09:13 +And so that could be an interesting subniche, + +09:16 +to invest in. So + +09:19 +all you gotta + +09:20 +do is come here to Etsy + +09:22 +and to browse through and to look at products from + +09:25 +this perspective. + +09:26 +You don't necessarily have to be looking at how many + +09:28 +sales that they're making because it is something that we're + +09:30 +gonna do later, But it's about just brainstorming and getting + +09:34 +different ideas. + +09:35 +But Etsy is just 1 website that you can do + +09:38 +this with. There are plenty of others. And as I + +09:40 +will show you, there are some advantages + +09:43 +to using multiple websites as part of your brainstorming. + +09:47 +So Redbubble is another website that I love to use + +09:50 +when doing research for different niche ideas. Redbubble is very + +09:54 +interesting because they have purposefully curated their customer base + +09:58 +to be very youth focused. So their general target customer + +10:02 +market is 25 and under. This is definitely different from + +10:05 +most other traditional marketplaces + +10:08 +like on Etsy where the customer base absolutely skews older. + +10:12 +So if you are planning on selling on a platform + +10:15 +like Etsy, + +10:17 +or even just in your own online store, you're probably + +10:19 +going to end up with a target customer base that's + +10:22 +a bit older than Redbubble. It's unlikely to be as + +10:24 +youthful as this unless you purposefully go out of your + +10:27 +way to target it. But there have been trending ideas + +10:31 +on Redbubble which have started on Redbubble and have made + +10:34 +their way over to other more traditional print on demand + +10:37 +marketplaces + +10:38 +and over to private print on demand stores as well. + +10:42 +So you could find a lot of trending, fresh, niche + +10:45 +ideas on here. + +10:47 +And all you gotta do is very, very similar + +10:50 +to looking at ideas, + +10:52 +over on Etsy. Just come in and open up different + +10:55 +print on demand products + +10:56 +and take a look and observe what sort of niches + +10:59 +that you see. + +11:01 +Something else you can do on Redbubble is you can + +11:03 +come and you can sort by best selling + +11:06 +so that you can, see what sort of niches + +11:09 +are actually earning money currently right now. + +11:13 +So we've got here the ski, snow niche. + +11:16 +We've got here the astronomy niche. We've got, + +11:20 +well both this is indeed, + +11:23 +part of the astronomy niche so that's an idea. But + +11:26 +also you've got cute animals and you've also got pets. + +11:30 +This 1 here is about, Avatar the Last Airbender. + +11:34 +On Redbubble they have a, + +11:37 +they have a program set up for fan art so + +11:40 +that you can legally sell fan art. So you will + +11:43 +indeed see fan art on here and you might think, + +11:45 +well, how can it happen? + +11:47 +It can happen because of the fact that they've got + +11:49 +their fan art program set up with it. + +11:52 +You've got bugs. + +11:54 +Bugs, + +11:55 +and ash also. This is a, + +11:58 +I believe I could be wrong but I think that + +12:01 +this might actually be a historical poster. + +12:04 +Historical posters + +12:06 +featuring historical + +12:07 +artwork, + +12:08 +very popular. + +12:11 +Come down here we've got the Japanese niche. + +12:14 +And, within the Japanese niche you know, you've got different + +12:17 +ideas that you can pull from it too. So you've + +12:20 +got Japanese culture but you've also got Japanese historical artwork. + +12:23 +So this is actually a historical art piece. + +12:25 +And then within the fact that this is a historical + +12:27 +art piece, you've also then just got the general niche + +12:29 +of historical art. + +12:32 +So yeah. You've got all sorts of different niches here. + +12:36 +Compared to phone cases because 1 thing that is particularly + +12:39 +interesting with Redbubble + +12:41 +is that, + +12:43 +you've got, + +12:45 +you've got a lot of pattern designs on here so + +12:48 +you can come on here and take a look at + +12:50 +products which are all over print products. An all over + +12:53 +print product + +12:54 +is, a product where the design gets printed over the + +12:57 +entire thing. So it is not always the case if + +13:00 +you take this product here, this 1 here just has + +13:02 +the picture printed + +13:04 +onto the middle of the phone case and the phone + +13:06 +case is just a generic color. So that's not an + +13:08 +all over print, + +13:09 +design. But this 1 is So florals. + +13:13 +We can see that this is in the floral nation. + +13:16 +This design + +13:17 +goes over the entire product. So you can get ideas + +13:20 +from that within here. + +13:22 +So, we can see here that, + +13:25 +flowers + +13:26 +work well within this. + +13:28 +We've got + +13:29 +patterns. We've got, you know, animal patterns and we've also + +13:32 +got abstract art. Abstract art is a potential niche to + +13:35 +consider. + +13:37 +We've got + +13:38 +dragons. + +13:39 +So dragons, + +13:41 +mystical artwork that's something that we saw over on Etsy. + +13:46 +I didn't see the dragons there, I believe, but we + +13:48 +saw mystical. + +13:49 +So this here is a potential niche. + +13:53 +Oh, sorry. + +13:55 +Come on back over. + +13:58 +Here we've got, + +14:00 +the niche of, + +14:02 +the a a niche we've not seen. + +14:05 +We have seen tea and tea is indeed a niche + +14:08 +that we saw back on Etsy. But we've also got + +14:10 +see see here, books. So we've got the, + +14:14 +we've got the whole cozy niche. This here makes me + +14:17 +think of cozy. Cozy is an aesthetic + +14:20 +that is currently very popular, the cozy aesthetic. Well, this + +14:23 +is very much in the cozy aesthetic so I would + +14:25 +write that down as an idea as well, potentially, if + +14:28 +I was interested in it. So So it's this is + +14:31 +just how you do on Redbubble. You just open up + +14:33 +different products like this and again, + +14:35 +use these to give you, more niche ideas. + +14:38 +So another website I absolutely love to use is Zazzle. + +14:42 +Zazzle is quite different because when you compare it to + +14:45 +Redbubble, they are very similar. These are all in 1 + +14:48 +print on demand websites and they actually have a very + +14:51 +similar number of sales and revenue. + +14:54 +However, + +14:55 +Redbubble focuses on the youth, + +14:58 +whereas Zazzle focuses on a more mature audience. So you + +15:01 +actually get quite different types of products that trend on + +15:05 +these different platforms. And just like with Redbubble, + +15:08 +Zazzle has created its own trends, which have then been + +15:11 +adopted by private print on demand stores and on Etsy + +15:14 +as well. Particularly with Sazzle, there have been trends that + +15:17 +have been started within typographies and fonts. So this can + +15:21 +be a really interesting place to gather ideas for that + +15:25 +you can then cross niche and apply with other types + +15:29 +of products and other opportunities within print on demand. So + +15:33 +it's very much the same. You can come here and + +15:36 +you can + +15:37 +type in a product like mugs. + +15:39 +And we can just use this to help us gather + +15:42 +ideas + +15:43 +and you can go deep within, + +15:45 +a particular + +15:46 +store on Zazzle. + +15:48 +So immediately, + +15:50 +we can already see some niches here. So take, for + +15:52 +example, this 1 here. This 1 here gives me 2 + +15:55 +different ideas for different niches. We have funny, sarcastic niche, + +15:59 +but we also have the niche of brown sports. + +16:02 +So that could be a niche that you might be + +16:05 +interested in putting down on your list. + +16:08 +Putting in here different, you know, funny gifts for family + +16:11 +members and focusing on, like, the custom, + +16:15 +family style mugs like this 1 here. That can be, + +16:19 +a potential niche. + +16:21 +Coming here, once again, we've got the t niche. + +16:24 +This 1 here, + +16:26 +we have, + +16:27 +the niche around, + +16:29 +Excel. Microsoft Excel + +16:32 +is actually a surprisingly + +16:34 +big niche. You could also expand this out a bit + +16:38 +to instead be more about workplace humor or you could + +16:41 +focus in on + +16:43 +particular types of workplaces such + +16:46 +as accounting. + +16:47 +There is a very big sub niche of accounting. + +16:53 +Come down here. We've got, 2 different niches. We've got + +16:56 +the coffee niche and we've got the pet niche. + +16:59 +So there are lots of different niches here. Come back + +17:03 +and we'll do a search here. Something more interesting. Let's + +17:06 +go with shower curtains because you can often find overlooked + +17:10 +niches + +17:11 +when you look at overlooked items + +17:14 +and shower curtains are absolutely a print on demand item + +17:17 +that is regularly overlooked. + +17:21 +So this style + +17:23 +of art, + +17:25 +I wouldn't know exactly necessarily like, what this particular vintage + +17:29 +style is, but this could potentially be an aesthetic which + +17:32 +you might have a lot of knowledge in, which you + +17:34 +could potentially, + +17:36 +put down. + +17:38 +And looking here, + +17:39 +we have, + +17:40 +the niche around, + +17:42 +pottery + +17:42 +and + +17:43 +of, + +17:44 +you know, this sort of, + +17:48 +pottery. So this could potentially be an interesting niche, + +17:51 +for somebody that knew a lot more about this than + +17:54 +me and antiques as well. I look at this and + +17:57 +I think, well, what about antiques? + +17:58 +That might be a potential niche as well. So I + +18:01 +could put that on my brainstorming list. + +18:03 +Come here once again, + +18:05 +boho + +18:07 +and animals. + +18:08 +And this is quite interesting here, + +18:11 +niche around architecture. + +18:13 +Interesting architecture, interesting buildings. + +18:16 +So that could be potentially, + +18:18 +a niche. And also I look here and I think, + +18:20 +oh, you know, this is sort of like the seaside + +18:22 +niche. + +18:23 +And thinking about the seaside niche, we come down here. + +18:26 +This is also in the custom niche. So this is + +18:29 +actually quite a clever, + +18:31 +idea. + +18:33 +But, + +18:33 +this is also boating, + +18:36 +boating, + +18:37 +the sea, + +18:38 +more sea. It makes sense that you would see a + +18:41 +lot of seaside + +18:42 +niches, + +18:43 +here within shower curtains because of the fact that shower + +18:46 +curtains, water. + +18:48 +But, yes, mermaids, + +18:51 +interesting idea. + +18:53 +Come down here. + +18:55 +We'll see. + +18:57 +We have, + +18:59 +a botanical + +19:01 +again and, cottagecore. + +19:03 +So cottagecore + +19:04 +is a particular + +19:05 +style + +19:06 +of aesthetic. People love to fill their house with cottagecore + +19:10 +aesthetic products so that could be potentially a niche to + +19:13 +write down. Same with butterflies, + +19:15 +insects. + +19:16 +That could be an interesting niche to write down. So + +19:19 +as you can see, + +19:20 +the designs that we've seen here on Zazzle + +19:23 +have been drastically different to the sorts of designs + +19:26 +that do well on Redbubble. On Redbubble, if you were + +19:29 +to look at the shower curtains, you would not see + +19:31 +this sort of historical style of artwork here do well + +19:35 +on a shower curtain. So it is really, really good + +19:39 +to + +19:40 +use a wide range of different websites, + +19:42 +not just focus on 1 because you're gonna get very + +19:44 +different demographics which can give you a bigger range of + +19:48 +ideas. + +19:50 +Okay. So I'm sure there are some people out there + +19:52 +who are thinking, Well, what on earth are we doing + +19:54 +on AliExpress? + +19:55 +This is not a drop shipping video. + +19:57 +Well, no, it is not a drop shipping video. However, + +20:01 +AliExpress can still be a good place to do brainstorming + +20:05 +for print on demand niches because + +20:07 +they sell products which we also sell with print on + +20:10 +demand. So take, for example, + +20:12 +the classic t shirt. + +20:14 +A lot of t shirts get sold on AliExpress. + +20:17 +So So what you can do is you can come + +20:18 +and search for a product + +20:20 +and then come and click orders. Now this is going + +20:23 +to show you in order the t shirts which currently + +20:26 +have the most sales. + +20:29 +And I do want you to keep in mind when + +20:31 +you're using AliExpress + +20:32 +that there's going to be + +20:34 +a lot of, + +20:36 +infringement, copyright infringement. + +20:38 +Like, don't come here and think, oh, well, this means + +20:40 +then that I can use, + +20:42 +Black Sabbath as my niche. + +20:44 +No. This is a band that will + +20:47 +potentially sue you if you try to go and use + +20:50 +your intellectual property illegally. + +20:52 +We're not looking for + +20:54 +niches which we're not allowed to be in here, but + +20:56 +we can still get ideas from this. So we can + +20:58 +think to ourselves, well, okay, the music niche or, in + +21:01 +particular, rock music and the aesthetic that comes with it, + +21:04 +that might be a niche you want to write down. + +21:07 +This 1 here, this is a t shirt + +21:10 +about Bucky which is a famous anime. Now Bucky itself + +21:15 +is an intellectual property. + +21:17 +However, + +21:17 +anime + +21:18 +and Japanese anime, + +21:20 +styles, this could be a potential niche that you might + +21:23 +want to write down as well. + +21:25 +We've got the classic pet niche here. + +21:28 +And we've got food niche as well, + +21:31 +and, of course, kawaii. If we hadn't already seen this, + +21:34 +that could also have been a niche that we got + +21:36 +from this too. + +21:38 +And you can get some really interesting ideas. So you + +21:40 +come here and you look at this 1 here and + +21:42 +you think, Well, this is just a + +21:44 +t shirt that's just supposed to be funny. Well, there's + +21:47 +also, + +21:48 +this also gives me ideas of the homesteading niche, the + +21:52 +homesteading niche where people are keeping their own chickens at + +21:55 +home, + +21:55 +and this is something that they're really passionate about. They + +21:58 +might like a t shirt like this as well. So + +22:01 +homesteading + +22:02 +would be a niche they could potentially add. + +22:05 +And you're just pretty much all products which, you can + +22:09 +create and sell print on demand are also being sold + +22:11 +on AliExpress as well. Again, a lot of copyright infringement. + +22:16 +You definitely do not want to write down any copyright + +22:19 +infringement + +22:20 +as an idea specifically, + +22:21 +but you can get ideas from them. + +22:24 +So, + +22:25 +for example, you know, this 1 here, like, with the + +22:27 +Pokemon. Pokemon is indeed, + +22:30 +intellectual property that you can't use, but you could get + +22:32 +the idea that anime art in general is an aesthetic + +22:36 +that people like. + +22:39 +Flowers. + +22:42 +Come down here. + +22:44 +Cats. + +22:45 +Cats, animals. + +22:47 +Also, + +22:48 +the cozy niche. The cozy aesthetic. The cozy aesthetic is + +22:52 +a popular aesthetic. + +22:54 +That's a potential + +22:55 +niche idea that I got from Matt that I could + +22:57 +write down on my list. + +23:01 +Christmas holidays + +23:04 +and this 1 here. So I see this here. I + +23:07 +think, oh, transport. + +23:08 +Transport like cars, + +23:10 +trucks, + +23:11 +particularly if you're creating print on demand products that could + +23:13 +potentially be aimed at a younger audience. + +23:16 +Children often really enjoy bright colorful, + +23:20 +you know, trucks, cars, + +23:22 +things like that. And just scrolling on it here, if + +23:25 +we click on this 1, we can get some ideas + +23:27 +for potential niches which we could note down as well + +23:29 +because they're selling multiple different types of stickers. So, + +23:32 +we've talked about animals, but you're the dinosaur niche and, + +23:37 +interesting exotic animals like this. And just thinking about, + +23:41 +posters for children + +23:43 +or educational posters with with different potential names, you know, + +23:47 +like naming the different types of dinosaurs, this sort of + +23:50 +thing. That could be an interesting, + +23:52 +niche to put in, that I could be interested in + +23:54 +writing down as well, creating educational + +23:57 +products for children. So + +24:00 +AliExpress, + +24:01 +lots of ideas you can get here even if you + +24:04 +have no intention of ever dropshipping from here. + +24:07 +So Google Trends is a website that a lot of + +24:10 +people would never think to use when brainstorming niche ideas, + +24:14 +but this can actually be a really great way to + +24:16 +discover + +24:17 +what is selling well right now because of the fact + +24:21 +that this is literally the website where Google shows you + +24:23 +what is trending and both in keywords and in topics. + +24:27 +So first thing we want to do is we want + +24:29 +to come and we want to change it to be + +24:31 +the country that's going to be your target country. + +24:33 +It might already be set to that but for me, + +24:35 +it knows that I live in New Zealand so it's + +24:37 +set it to New Zealand when really I want to + +24:39 +set it to the United States because the United States + +24:41 +is my target market as a lot more customers are + +24:44 +based in the USA than New Zealand. + +24:47 +So once we're here, we can now just come and + +24:49 +do a search + +24:50 +for a particular type of print on demand product like + +24:54 +Oh, sorry. I had put in wall art, wall art. + +24:57 +And we can come and see what is trending right + +25:00 +now. + +25:02 +We come down here to related + +25:04 +queries. + +25:05 +So Tiger Woods wall art is currently a breakout and + +25:09 +is trending. Now, + +25:11 +obviously, + +25:12 +you cannot come and sell + +25:14 +wall art that features Tiger Woods + +25:16 +but + +25:17 +you could come in here and get ideas + +25:20 +on sports. So you could think, well, sports could be + +25:23 +a potential idea + +25:25 +and, + +25:27 +golf in particular. + +25:28 +Golf + +25:29 +is a huge niche within itself. + +25:32 +You've got wall art around geography. + +25:35 +You've got + +25:37 +wall art for movie buffs. Now, again, you cannot come + +25:41 +and use intellectual property, + +25:43 +but movie buffs in general + +25:46 +could be an interesting niche to think about because there + +25:49 +are ways that you could create print on demand products + +25:52 +for them without + +25:54 +infringing upon, + +25:55 +intellectual property + +25:57 +within it. + +25:59 +So we can come here and keep browsing through. Nautical + +26:02 +wall art. So the nautical sub niche or niche. + +26:07 +Modern wall art, so the modern aesthetic. + +26:11 +Flower, flower wall art. + +26:13 +The Pottery Barn aesthetic. I know that Pottery Barn is + +26:16 +a store, but within Pottery Barn, there is a particular + +26:18 +style of aesthetic which people like, which you can keep + +26:21 +that in mind. Driftwood, + +26:23 +so game interested in beach, that sort of thing. And + +26:27 +what we can do is we can come and we + +26:28 +can click on 1 of these. + +26:30 +We can get even more ideas for niches because what + +26:33 +we can do + +26:36 +is we can come here and we can take a + +26:38 +look at related topics. So abstract art, this has currently, + +26:44 +had a plus 250 + +26:46 +percent increase in interest in it. So we can come + +26:50 +here and check upon this 1 as well. And by + +26:53 +doing this, you can browse around Google Trends and you + +26:55 +can get tons + +26:57 +of different niche ideas + +26:59 +to consider. + +27:01 +So those are my personal websites that I like to + +27:03 +use to help me come up with ideas. However, I + +27:06 +do have to note that even though these are the + +27:08 +websites that I like to use, you might have some + +27:10 +other websites that you're interested in using as well to + +27:13 +help you brainstorm these ideas. And if so, that is + +27:17 +absolutely fine. You don't just have to stick to these + +27:19 +ones. These are just the websites which have personally helped + +27:22 +me, and so I hope that they can help you + +27:25 +too. So then sit down, go ahead and research, and + +27:28 +write down 20 different niche ideas now that you personally + +27:31 +find interesting. And then I will see you in the + +27:34 +next video. +#+end_example diff --git a/_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org b/_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org index 731ba7d..7afdae8 100755 --- a/_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org +++ b/_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org @@ -46,7 +46,8 @@ - competitive niche it's harder to stand out - an underserved niche is easier to stand out -* Description + +* Tutorial Notes We’re going to take our big list of niche ideas that we have brainstormed, and narrow it down to just 5 ideas.What we’re going to do is take our big list of ideas, and identify the ones where we think we might have a unique ADVANTAGE in them. And to do this, we will NOT be using research data because using research data is actually quite time-intensive. For most people it isn’t realistic to come and take all of their niches and deep dive into them, it would take too long. @@ -97,3 +98,617 @@ Whereas, if you instead pick a niche with very few products in it, then that mea But if you would rather not have as much competition, then keep this in mind when narrowing down your 5 niches. So then, narrow down your list to 5, and I’ll see you in the next video! 🙂 + + +* Review + +** Summary +This lesson explains how to narrow a brainstormed list of niche ideas down to 5 stronger candidates before doing deeper research. + +** Core Idea +Do not research every niche deeply. + +First, filter your big list by personal advantage. + +** Main Filtering Criteria + +*** 1. Passion / Interest +Choose niches you actually care about. + +This matters because: +- you are more likely to persist +- you already understand the audience +- you may know niche-specific language, jokes, pain points, and desires +- you can more easily spot missing products + +*** 2. Profit Potential +Some niches are attractive because they seem likely to make money. + +Even if you are not personally passionate about a niche, strong financial motivation may push you to learn it deeply. + +*** 3. Underserved Opportunity +Look for niches where existing products are weak, repetitive, generic, or limited. + +An underserved niche can be easier than a competitive niche because the bar for standing out is lower. + +** Important Concept +Gap in the market: + +A product customers would like to buy, but that currently does not exist — or does not exist in a good enough form. + +** Competitive vs Underserved +Competitive niche: +- large customer base +- many existing products +- higher quality bar + +Underserved niche: +- fewer strong options +- easier to stand out +- may require less clever execution + +** Warnings +- Do not confuse competition with impossibility. +- Big niches are not automatically “too saturated.” +- Competitive niches can still work if your product is strong enough. +- Underserved niches still need real demand. +- Passion alone is not enough; the niche must have buyers. + +** Narrowing Checklist [0/5] +- [ ] Mark niches I am personally interested in +- [ ] Mark niches where I have insider knowledge +- [ ] Mark niches that seem likely to have strong buyer demand +- [ ] Mark niches that looked underserved during browsing +- [ ] Choose top 5 niches for deeper research + +** Niche Advantage Checklist [0/6] +- [ ] I understand the audience +- [ ] I know the language/slang/jokes of the niche +- [ ] I can imagine products I would personally want +- [ ] I noticed missing or weak product ideas +- [ ] I can create adjacent products in this niche +- [ ] I would be willing to keep working on this niche if early results are slow + +** My Take +This is a smart filtering step because it prevents wasting time researching every possible idea. + +The best niche candidates are not just “popular.” + +They are niches where you have some advantage: +- knowledge +- taste +- motivation +- insight +- ability to spot gaps + +** Bottom Line +Reduce the list from 20 to 5 by asking: + +1. Do I care about this? +2. Could this make money? +3. Is there a visible gap or weak competition? + +Then research only the strongest 5. + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. In this video, we're gonna + +00:02 +take our big list of niche ideas that we have + +00:04 +brainstormed + +00:05 +and narrow it down to just 5 ideas. So if + +00:08 +you haven't watched the previous video and you haven't written + +00:11 +out your list of ideas, then I recommend going back + +00:14 +and creating that list. It is absolutely a crucial prerequisite + +00:18 +for watching and following this video because what we're now + +00:22 +gonna do is we're gonna take our big list of + +00:24 +ideas and we're going to identify + +00:27 +which of these ideas that we think we have a + +00:30 +big advantage in. Advantage in. And to do this, we + +00:33 +will actually not be using research data, and that is + +00:36 +because using research data is actually quite time intensive. + +00:40 +For most people, it isn't realistic to come and take + +00:42 +all of their niches and to deep dive into them + +00:45 +with extensive research because this would take too long. And + +00:49 +so instead, what we're gonna do is we're gonna take + +00:51 +our big list of ideas and we're gonna narrow down + +00:54 +which of these we think we might have a big + +00:57 +advantage in by just asking ourselves some very important questions. + +01:01 +And these questions are about you. Yes, you. And so + +01:05 +my first question is actually pretty simple. + +01:08 +Which of the ideas on your list + +01:10 +are you passionate about? This is probably the number 1, + +01:14 +yes, the number 1 factor to consider + +01:17 +when you're narrowing down your ideas, and that is for + +01:20 +3 reasons. The first is that it's because the number + +01:23 +1 trait that has been identified by researchers when researching + +01:26 +people who are successful in all endeavors in life, whether + +01:29 +it be financial + +01:30 +and business success or whether it is, instead, sporting success + +01:34 +or artistic success, is that they all share the same + +01:37 +number 1 trait, + +01:38 +grit. Grit is the willingness to stick at something even + +01:41 +when it's tough, and 1 of the easiest ways to + +01:43 +have grit is to actually enjoy what you're doing and + +01:46 +to have it make you smile and to be having + +01:49 +fun with it, and the second reason why it's good + +01:51 +to consider niches that you're passionate about is because you + +01:54 +often have a lot of secret knowledge about it. + +01:58 +So for example, I am personally a travel geek. I + +02:02 +love all forms of transport + +02:04 +such as cool buses or cool trains or cool planes. + +02:07 +Me being obsessed with planes then means that I have + +02:10 +a lot of secret knowledge about the niche that most + +02:13 +people with only a surface level of knowledge + +02:16 +would not know. For example, most people who get onto + +02:19 +a plane + +02:20 +don't know the model of the plane that they are + +02:22 +flying on or its significance, + +02:25 +but I know the different jargon of the different plane + +02:27 +model names, and I know each of their advantages and + +02:31 +disadvantages. + +02:32 +And I also know a bunch of frequent flyer slang + +02:34 +as well, such as the phrase mileage run, which refers + +02:37 +to taking a series of flights just for the sake + +02:40 +of getting more air miles so that you can have + +02:43 +a higher status on airlines. + +02:45 +It's slang and knowledge like this that is going to + +02:48 +help you create unique products + +02:51 +that your niche will identify with. And the third possibly + +02:55 +most important reason is because if you are passionate about + +02:57 +a niche or you like it, then you are a + +03:00 +target customer, and this makes it easier for you to + +03:03 +create products that fill a gap in the market. + +03:07 +So what does that phrase then, gap in the market, + +03:09 +actually mean? + +03:11 +Well, it means to create a product that a customer + +03:13 +would like but that they currently can't get. So for + +03:16 +example, you could potentially come up with a brand new + +03:18 +product idea + +03:20 +or you could take a preexisting product and make it + +03:22 +better or put a twist on a design that people + +03:25 +would like but currently cannot buy, and it's when you + +03:28 +fill a gap in the market that you can make + +03:30 +a lot of money because that means then that even + +03:33 +if you are a brand new store, if people see + +03:35 +your design that is unique and original to you, they + +03:38 +go, oh, I want to buy it, and the only + +03:41 +way that they can buy it is to buy it + +03:43 +from you. This is why, in my opinion, filling gaps + +03:46 +in the market is 1 of the best ways to + +03:48 +succeed with a brand new store. Rather than just competing + +03:52 +with other stores by copying their ideas, + +03:55 +you want to instead create a reason that a customer + +03:58 +has to come and buy from you. But to do + +04:02 +this and to identify a gap in the market, you + +04:04 +have to already be able to put yourself into the + +04:06 +mind and brain of your potential customer. And so rather + +04:10 +than having to just try and guess what a customer + +04:12 +wants but that they can't already buy, you can just + +04:15 +ask yourself a simple question. What product would I like + +04:19 +to buy in my niche that I'm interested in that + +04:23 +currently does not exist? + +04:25 +And then you can go ahead and design that product + +04:27 +or source that product yourself. So narrowing down your niches + +04:31 +by picking ones that you yourself are passionate about is + +04:35 +a great way to do that. But there is actually + +04:37 +another way that you can do it too and that + +04:40 +is by trying to guess which niches you think will + +04:42 +make the most money because chances are you can probably + +04:45 +take a look at your list of ideas and identify + +04:47 +which ones you think have the most customers + +04:50 +and the most profit potential. And don't worry. We will + +04:53 +indeed use data later on in this course to help + +04:56 +you see if your suspicions were true, but usually, the + +04:59 +truth is your suspicions + +05:01 +are correct, + +05:02 +and you see, here is why money can be so + +05:05 +important. + +05:06 +Even if you yourself are not personally interested in a + +05:08 +niche, if it makes a lot of money, for many + +05:11 +people, that can be a very strong motivating factor to + +05:14 +quickly become an expert in that niche even if they + +05:17 +weren't before. So if you don't have enough niches on + +05:20 +this list that you are interested in, then money can + +05:23 +be a great way to narrow them down. And there + +05:26 +is a third way that you could help narrow down + +05:29 +your list of niches, + +05:30 +and that is to ask yourself a question. Were there + +05:33 +any niches that, while I was researching, + +05:36 +seemed to have a lack of options? + +05:39 +Because if you found a niche which seems to be + +05:42 +underserved with not a lot of good ideas, then that + +05:46 +could be an amazing untapped opportunity + +05:49 +because here's the thing, right? On, say, Etsy, a lot + +05:52 +of people will say things like, It's impossible to sell + +05:55 +dog themed products, because dogs are such a popular niche + +05:59 +on Etsy and that they are too saturated + +06:02 +for new products to succeed in, but I personally think + +06:06 +that this is absolutely ridiculous to say. Dog products aren't + +06:09 +too + +06:10 +saturated to compete in. They are just competitive. + +06:14 +Because the customer base is so big, lots of people + +06:16 +have come in and made dog mugs. So that means + +06:20 +then that there are a lot of really great mugs + +06:22 +that are themed around dogs on Etsy. + +06:25 +But if you were to come in and make an + +06:28 +awesome, new, unique dog themed mug, then thanks to the + +06:31 +Etsy new product boost, your dog mug could also take + +06:34 +off too. But the only way that that will be + +06:37 +possible is if your mug is clever enough or well + +06:40 +designed enough to be able to match or be even + +06:43 +better than most of the dog mugs that are up + +06:46 +on Etsy. Whereas if you go ahead and pick a + +06:50 +niche that is underserved + +06:51 +and doesn't have a lot of good designs in it + +06:54 +already, then it's a lot easier to come out with + +06:57 +a less clever design that still takes off because it + +07:00 +is already much better than what other people have already + +07:05 +created + +07:06 +within the niche. So from my experience, I've been able + +07:09 +to have a lot of success by selling products in + +07:12 +a new store, by targeting these underserved niches because of + +07:15 +the fact that customers don't already have a lot of + +07:18 +good options, + +07:19 +so I don't have to create such an intricate or + +07:22 +clever design for my design to already be better than + +07:26 +what's out there, which, of course, might not matter to + +07:28 +you if you have amazing graphic design skills or you're + +07:31 +an amazing artist or you have some really clever ideas + +07:33 +ready for a niche. You might know that you do + +07:37 +indeed have the skills to beat out the competition + +07:40 +for big competitive niches. But if you'd rather have less + +07:44 +competition to compete in, then this is also something to + +07:47 +keep in mind when you are narrowing down your niches. + +07:51 +So I recommend that you go through your big list + +07:54 +of niches now and you narrow it down to your + +07:57 +top 5 niches that you're gonna go deep into research + +08:00 +on. So go ahead, + +08:03 +narrow down your niches, and I will see you in + +08:06 +the next video. +#+end_example diff --git a/_subsections/01-select_a_niche/c06-phase_3_pick_niche.org b/_subsections/01-select_a_niche/c06-phase_3_pick_niche.org index ca29cfe..443cd7d 100755 --- a/_subsections/01-select_a_niche/c06-phase_3_pick_niche.org +++ b/_subsections/01-select_a_niche/c06-phase_3_pick_niche.org @@ -395,3 +395,1687 @@ So you would think that choosing a niche that has the highest profit potential w But everybody is different, so it is up to you to make that choice. And one way that you can help in making that choice is WordStream, because WordStream does allow you to see if there is a fear of people searching for the sorts of products that you’re interested in already. If you do see a lot of interest on WordStream, but you don’t see a lot of sales and it then potentially your hunch could be right. I myself do prefer to go offer more hard sales data. And if you were going to make Facebook ads a very large part of your strategy, I definitely think that you should go through the process of setting up an Ad Manager account and creating ads within it to see the general interest in that. So, yes, go ahead, choose your niche. And I will see you in the next video. As I’ve said in this video, sometimes the reason why there isn’t sales and traction in a niche is because nobody has come in and made a good store and nobody’s come in and make great designs. And you could choose to say, “Well, I think that’s the reason why I’d go into the niche anyway.” But I personally wouldn’t do that, because I would find it to be a risk. I would personally rather go into a niche that has proven sales data. + + +* Review + +** Summary +This lesson explains how to use data to choose one niche from your narrowed-down list of candidates. + +** Core Idea +Use evidence of demand before committing to a niche. + +The goal is to identify: +- audience size +- customer interest +- existing sales activity +- proof that stores/products in the niche can work + +** Research Sources +- WordStream +- Etsy +- Google +- Existing niche stores +- Social media accounts connected to successful stores + +** Main Evaluation Logic +A strong niche should show signs of demand across multiple places. + +Good signs: +- search volume +- Etsy reviews/sales evidence +- active competing stores +- Google rankings +- social media followers +- multiple successful products in the niche + +Weak signs: +- no search volume +- few/no Etsy reviews +- few serious sellers +- no clear successful stores +- poor traction across platforms + +** What Counts as “Decent” Search Volume + +*** Rough Guidelines +- 100–1,000/month = small but possibly usable +- 1,000–10,000/month = decent +- 10,000+/month = strong + +*** Practical Target for POD +- Main niche term: 1,000+ monthly searches +- Product/gift terms: 100–1,000+ monthly searches +- Multiple related terms with 100+ each + +*** Example (Strong Niche) +- vegan gifts ~5,000/month +- vegan mug ~700/month +- vegan t shirt ~1,200/month +- funny vegan shirt ~300/month + +*** Example (Weak Niche) +- airsoft gifts ~0–50/month +- airsoft mug ~0–20/month +- airsoft shirt ~50/month + +*** Interpretation +You want either: +- 1 strong keyword (1000+) +or +- 5–10 smaller keywords (100+ each) + +** WordStream Use +WordStream helps estimate search demand. + +Use it to compare phrases like: +- vegan gifts +- airsoft gifts +- dog toys + +If a niche has no search volume, it may be too small or weak. + +** Etsy Use +Etsy helps assess product demand for: +- print-on-demand products +- digital products +- handmade/custom products + +Look for: +- reviews on specific items +- repeat sales over time +- multiple sellers succeeding +- multiple product types selling in the niche + +** Google Use +Google helps find proof-of-concept stores. + +Search for niche product phrases like: +- vegan t-shirts +- dog mugs +- teacher gifts + +Look for independent stores that rank well and appear active. + +** Social Proof +If a niche store has: +- organic Google ranking +- active social media +- thousands of followers +- evidence of scaling/hiring + +That is a strong sign the niche can support a real business. + +** Demand vs Competition +A niche with many competitors is not automatically bad. + +Competition can mean: +- customers exist +- people are buying +- the niche has money + +The question is whether you can create products good enough to compete. + +** Important Distinction +Low sales can mean two different things: + +1. Weak niche + - no demand + - no search volume + - no traction anywhere + +2. Underserved niche + - demand exists + - current designs/products are weak + - opportunity may exist + +Use multiple tools to tell the difference. + +** Warnings +- Do not rely on one data source only. +- Etsy reviews are an estimate, not exact sales data. +- No reviews does not always mean no sales. +- Copyright/trademark-heavy niches can look profitable but be unsafe. +- Avoid choosing a niche purely because it is large if you do not understand it. + +** Selection Checklist [0/7] +- [ ] Search niche/product terms in WordStream +- [ ] Check Etsy for products in the niche +- [ ] Look for reviews on multiple listings +- [ ] Check whether sales appear recent/ongoing +- [ ] Search Google for niche-specific stores +- [ ] Check whether successful stores have social proof +- [ ] Compare all 5 niche candidates + +** Demand Checklist [0/6] +- [ ] Search volume exists +- [ ] Etsy products are getting reviews +- [ ] Multiple sellers have traction +- [ ] Products are selling across more than one format +- [ ] Independent stores exist +- [ ] Audience appears large enough to scale + +** Final Decision Checklist [0/5] +- [ ] Niche has proven demand +- [ ] Niche has enough product opportunities +- [ ] I understand or can learn the audience +- [ ] I can imagine better or more specific products +- [ ] I would be willing to keep working on this niche + +** My Take +This is the validation step. + +The earlier niche exercises were about: +- ideas +- interest +- personal advantage + +This step is about: +- evidence +- market size +- sales proof + +** Bottom Line +Choose the niche with the strongest combination of: + +1. proven demand +2. product opportunity +3. personal interest +4. ability to create better products + +If none of the 5 niches show demand, go back and brainstorm again. + + +* Transcript +#+begin_example +00:00 +Hey, everyone. So in this video, we're gonna be using + +00:02 +data to help us choose + +00:05 +what niche you wanna build our store around. So to + +00:08 +do that, we're going to use several different websites. + +00:12 +Now you don't have to use them all. You can + +00:14 +choose the ones that you want to use. Our goal + +00:17 +is to, + +00:18 +use these websites to assess how big a niche is, + +00:22 +how many sales there are, how many customers there are. + +00:25 +And in general, + +00:26 +the more customers that you see and the more people + +00:29 +that you see interested in a niche, the more money + +00:32 +there is to be made. Now it's up to you. + +00:35 +You might decide that you see you're looking at the + +00:37 +designs in that niche or you're looking in the products + +00:39 +in that niche and you don't think you can make + +00:42 +designs as good as that or you don't think you + +00:44 +can find products as good as the ones that are + +00:46 +selling. In which case, you might wanna go into 1 + +00:49 +of the different niches on your list. But for most + +00:51 +people, what they're probably gonna wanna do is they're gonna + +00:54 +wanna take the niches that they have narrowed down + +00:57 +and then using this data, + +01:00 +assess which 1 has the biggest audience + +01:03 +because that means it has the highest profit potential, + +01:06 +and then to go in and choose + +01:08 +that 1. + +01:09 +So + +01:10 +let's get started with WordStream. + +01:13 +So for this 1, what we're gonna do is we're + +01:16 +gonna assess and see, + +01:18 +how much search engine traffic our niche gets. And this + +01:21 +is very helpful because + +01:23 +not only is it helpful to see how much traffic + +01:26 +we could get if we wanted to advertise + +01:28 +our products on Google, + +01:30 +but in general, if there is a lot of search + +01:32 +engine traffic within Google already for a niche, that's generally + +01:36 +a strong indicator that there's a lot of interest overall. + +01:39 +And so even if you don't think that you're going + +01:41 +to, + +01:42 +be using search engine traffic much from Google to get, + +01:45 +customers, + +01:46 +it's still helpful. + +01:48 +So I'll show you something. So let's kind let's say + +01:50 +that we were choosing between, + +01:52 +the 2 niches of the vegan niche or the airsoft + +01:56 +niche. Airsoft is a hobby game. + +01:59 +So if we come in here and type in vegan + +02:02 +gifts, + +02:03 +come and find my keywords. + +02:11 +You wanna select United States usually. + +02:21 +Loading. You can see here that we've got a lot + +02:24 +of, + +02:25 +monthly searches. So there's definitely a lot of interest + +02:30 +for products + +02:31 +that gifts for vegans. + +02:33 +Whereas, if you were to come in here and search + +02:36 +for + +02:37 +airsoft + +02:38 +gifts, + +02:43 +we would find that we get no results + +02:47 +because there's just not a lot of interest in this. + +02:49 +And so + +02:50 +as you can see, by using this tool, it very + +02:53 +quickly allows you to cut off niches + +02:57 +where there just isn't a lot of interest in it + +03:00 +already. + +03:01 +So, + +03:02 +if that would be, you know, particularly helpful if you + +03:04 +were looking to sell print on demand products. But how + +03:06 +would you use this if you were looking to drop + +03:08 +ship works? Well, let's say that you were looking to + +03:10 +drop ship + +03:11 +dog toys. Well, we could come in here, + +03:14 +type in dog toys, and you can already guess that + +03:16 +there's gonna be a lot of interest in this. + +03:20 +Sometimes you can just use common sense to figure out + +03:23 +if a niche is going to have a lot of + +03:24 +customers. Yes. This has a lot of customers. So, + +03:29 +yeah, this would let us know then that if we + +03:31 +wanted to pursue the dog toy niche for a drop + +03:34 +shipping store, + +03:36 +that it's a good option. + +03:38 +So this is a free tool. I highly recommend that + +03:41 +you use it just to, figure out, your general, + +03:46 +interest as a whole. + +03:48 +So WordStream is good no matter what type of products + +03:51 +you're selling. + +03:52 +Etsy is another great tool to assess + +03:55 +niche demand, + +03:57 +but it's best used for print on demand stores or + +04:01 +stores that are going to be selling, + +04:03 +digital products that can be sold on Etsy. + +04:06 +If you're dropshipping only, + +04:08 +then Etsy is generally not a good tool to be + +04:10 +able to assess demand. + +04:12 +So how would you use this? Well, + +04:15 +what we do is we come in and we type + +04:17 +in our niche and we type in different sorts of + +04:19 +products and gifts. So let's say we come here and + +04:20 +we were to type in + +04:22 +vegan + +04:23 +guest. + +04:25 +We could come in and see. So, + +04:27 +what we would do + +04:29 +is we'd come in and we would just open up, + +04:32 +different sorts of, + +04:35 +products that we would be able to sell. So with + +04:39 +print on demand, of course, + +04:41 +actually, + +04:42 +there potentially could be cutting boards in something like, say, + +04:45 +Printify. + +04:46 +I'll definitely open that 1 up as well. + +04:50 +But, yeah, t shirts, definitely something that we can sell + +04:54 +with print on demand. What you wanna see is you + +04:57 +want to see that people that, a range of different + +05:01 +people ideally, but, + +05:02 +at least 1 person + +05:05 +is selling, + +05:06 +is successfully, + +05:07 +consistently selling + +05:09 +products + +05:10 +in this niche. + +05:11 +And we'll be able to tell if products are selling + +05:15 +based upon + +05:18 +reviews. And so it's a free way to be able + +05:20 +to come in and assess. + +05:24 +Got lots of different ones here to choose from. + +05:28 +So, + +05:29 +let's just start out with these. + +05:32 +So you can come down here and you can see, + +05:34 +reviews for this item, + +05:36 +reviews for the shop. So there have been 17 reviews + +05:39 +for this item. Now keep in mind, + +05:42 +the majority of people + +05:44 +do not leave a review. + +05:46 +Most customers don't leave a review. + +05:49 +But what we can see is that, this has been + +05:52 +selling, + +05:55 +throughout the year. So it wasn't like it just sold + +05:57 +at 1 time. It's been selling throughout the year. + +06:01 +This 1 here has, 11 reviews, + +06:04 +and, + +06:05 +it's been selling recently. + +06:08 +And something you can also do, + +06:11 +but we will do is we we'll go in and + +06:13 +we'll check to see if maybe a store has other + +06:15 +types of products in the niche. So this 1 here, + +06:17 +67 + +06:18 +reviews. We can see that it's been selling throughout the + +06:21 +year, December, + +06:22 +June, + +06:23 +December. + +06:25 +So + +06:27 +there's lots of fun there's lots of items that have + +06:30 +been selling, and we can tell that because of the + +06:32 +reviews. + +06:33 +If we could find a print on demand cutting board + +06:36 +on Printify + +06:37 +or print on demand app, + +06:39 +that'd be great. You can see that this 1 here + +06:41 +is very, very popular. + +06:45 +8 reviews, + +06:48 +no reviews. + +06:49 +No reviews means then that this probably, + +06:52 +hasn't really been selling that well, although it does say + +06:55 +it's an 8 baskets. It could be a very new + +06:58 +product. + +07:01 +5 reviews, so, + +07:03 +had some traction, + +07:05 +but + +07:06 +not a lot. + +07:07 +12 reviews, + +07:09 +no reviews, + +07:11 +hundred and 26 reviews. + +07:13 +So + +07:14 +this 1 here, + +07:17 +very, very popular. So, I mean, we can see already. + +07:20 +We don't need to go through and open up anymore + +07:23 +to see that this is a very popular niche and + +07:25 +that, + +07:26 +products in it do regularly sell well. + +07:30 +We've already been able to find some very big winners, + +07:34 +and we've been able to find some products which, + +07:37 +do, you know, consistently get, sales throughout the year. + +07:42 +This 1 here, quite a lot as well. + +07:45 +Although, + +07:46 +technically, + +07:48 +could potentially + +07:49 +have some form + +07:51 +of a trademark infringement deal with the Friends logo, + +07:55 +but I suspect that they're probably getting away with it. + +07:58 +So we can come in, and, we can see if + +08:00 +any of these, + +08:02 +stores might have some more products + +08:05 +within it in the niche just to see. + +08:08 +Who was there we go. + +08:10 +This mug, let's see. + +08:19 +Vegan. + +08:26 +Yep. So they've got other at least this mug here + +08:29 +has also been getting sales as well throughout the year. + +08:33 +It looks yep. + +08:35 +So + +08:37 +we can tell that this here is a niche + +08:40 +that, + +08:41 +is popular. + +08:42 +So that's, + +08:45 +good to know. So it means then that if you + +08:47 +were to make products in this, that there is a + +08:49 +large customer base for it. Now the question is, what + +08:53 +about GearSoft? + +08:55 +Well, + +08:57 +we come in, + +08:59 +type in + +09:00 +GearSoft gift, + +09:03 +and get paired it. + +09:05 +Let's open up listings + +09:08 +that + +09:09 +are you ignoring things like this here because this here, + +09:12 +we could not produce with print on demand. + +09:21 +We can make this, + +09:23 +can make this, + +09:26 +can make this, can make this, + +09:32 +can make this, + +09:34 +can make this, + +09:37 +Can make this. + +09:38 +Can make this. + +09:40 +Can make this. + +09:43 +Can make this. + +09:44 +Can make this. + +09:47 +We've got quite a few here, but + +09:49 +we'll add some coffee mugs too + +09:52 +to assist. + +10:01 +Alright. No reviews. + +10:06 +No reviews. + +10:08 +Now, again, just because there's no reviews doesn't mean that + +10:10 +nobody has bought it. But in general, it means in + +10:13 +that only that not that many people have bought it + +10:15 +because a certain percentage of customers do leave a review. + +10:19 +So it's a small percentage, + +10:21 +but it's a good way for you to be able + +10:22 +just to assess, + +10:25 +whether there are indeed sales for it. And it's a + +10:28 +free way to do it too without having to purchase + +10:30 +any tools. + +10:32 +So this 1 here has had 7 reviews. + +10:35 +I'll keep it up just for reference. + +10:38 +No reviews. + +10:42 +No reviews. + +10:46 +No reviews. + +10:50 +5 reviews, + +10:53 +no reviews, + +10:57 +no reviews, + +11:01 +No reviews. + +11:04 +No reviews. + +11:07 +17 reviews, although this is actually painful, + +11:10 +so that does not count. + +11:14 +No reviews. + +11:20 +Oh, + +11:21 +this 1 is in this is in the military niche. + +11:23 +Sorry. This is not in + +11:27 +in the, + +11:28 +Airsoft niche. Although, there you go. + +11:31 +You can see here that, + +11:33 +the veteran military niche definitely has a lot of potential + +11:37 +customers, + +11:38 +but that's not Airsoft. + +11:44 +Airsoft 10 reviews, no reviews, no reviews, no reviews. + +11:50 +So + +11:52 +now this doesn't necessarily mean + +11:55 +that the niche is bad per se. Now, because of + +11:58 +the word stream search review, I would the search, I + +12:01 +would say that there's definitely not a lot of interest + +12:03 +in that. So when you combine the 2 together, that + +12:04 +gives you a lot of data. If you just saw + +12:07 +this on its own, you could say, well, maybe the + +12:09 +reason why + +12:11 +there isn't a lot of sales for these is because + +12:13 +the designs are just not that good. If we compare + +12:15 +them to the designs in the vegan niche, they were + +12:18 +definitely, + +12:19 +designs that were a lot more exciting and intriguing in + +12:22 +that niche that people had created compared to Airsoft. A + +12:26 +lot of these designs have been, you know, very cheap. + +12:28 +I mean, you think about this design here. This 1 + +12:31 +has had 10 reviews, and so it has been, it + +12:33 +has it has sold + +12:35 +over its lifetime over has been up for, you know, + +12:38 +quite some time for it to gain team reviews. But + +12:41 +it has gone some sales despite the fact that this + +12:43 +design here is really not that engaging. + +12:46 +So this is an underserved niche. + +12:48 +However, when we combine it with WordStream, we can see + +12:52 +that it's not just because of the fact that it's + +12:54 +a, + +12:56 +not just because of the fact that it doesn't have + +12:57 +good designs and it's buying nobody's buying in it, it's + +13:00 +because of the fact that it's also small. So those + +13:03 +2 things combined. + +13:04 +Whereas compared to the vegan niche, lots and lots of + +13:07 +sales. So that is how you can use Etsy + +13:11 +to assess, + +13:12 +demand for a niche. So Google can be a great + +13:15 +place to, + +13:16 +find successful stores within the niches that you are researching. + +13:21 +So all you gotta do is do a search for + +13:23 +your niche + +13:24 +and + +13:25 +see if, any successful stores pop up, + +13:29 +to give you a proof of concept. So let's go + +13:32 +back to that vegan, + +13:34 +the vegan niche. So we'll go vegan + +13:37 +t shirts. + +13:40 +Now what we wanna + +13:41 +do is we want to + +13:43 +ignore, + +13:47 +non we wanna ignore things like, you know, Redbubble + +13:51 +and, + +13:53 +oh, everything vegan. + +13:54 +It's this 1 here. Could be good example. We wanna + +13:58 +ignore things like Amazon. + +14:01 +This 1 here is, I believe, + +14:04 +a, this is a New Zealand website. + +14:07 +What we wanna do is we wanna find a + +14:10 +look for + +14:11 +global websites. + +14:15 +Vegan vibe store, + +14:19 +vegan outfitters. + +14:21 +So looks like, actually, we've got several, + +14:23 +specific niche stores, + +14:25 +within Google. + +14:34 +So + +14:36 +it's it's here. + +14:42 +They have been, big enough and have sold enough to + +14:45 +be able, to connect with + +14:47 +vegan, + +14:48 +influencers. + +14:51 +This 1 here, everything vegan. + +14:54 +No people pricing. + +14:59 +That's here. + +15:01 +And we can come in and + +15:04 +take a look at their + +15:06 +Instagram. + +15:08 +So they've had, several followers. So, + +15:12 +we want what this is this is what you wanna + +15:13 +see. You don't just wanna come and see that there + +15:16 +are, + +15:17 +vegan, + +15:18 +print on demand stores doing well over on on the + +15:21 +Google search engine over, that is a very strong sign, + +15:25 +that, + +15:26 +the store is getting a lot of sales + +15:29 +because it is ranking for the phrase vegan T shirts + +15:32 +over and above some very large, + +15:34 +websites. + +15:36 +So, + +15:37 +Google wouldn't would probably not be giving the store this + +15:39 +much attention over and above, + +15:42 +huge + +15:43 +other huge, + +15:45 +URLs + +15:46 +if it wasn't getting, + +15:48 +a lot of traction + +15:49 +naturally. + +15:51 +But, it's also helpful to be able to, + +15:55 +come in and see that they have, + +15:57 +that they do indeed have social media followers. + +16:00 +And there was another 1, + +16:03 +Vegan Outfitters. + +16:06 +So + +16:07 +another print on demand store. + +16:10 +Can't find links to their socials. Let's + +16:13 +do a search for them. Vegan Outfitters. + +16:16 +Fitters. + +16:23 +They are, + +16:25 +they have been successful enough to scale that they are + +16:27 +hiring over on their Twitter, + +16:29 +which has thousands of followers. So, yes, this also, + +16:34 +this is another vegan, + +16:36 +print on demand store that has + +16:39 +a + +16:41 +that that has been able to scale + +16:44 +based off of, this niche. So further evidence that the + +16:48 +vegan niche, + +16:50 +is a large enough niche to scale, + +16:53 +sales in. + +16:54 +So we've gathered our data. We've + +16:57 +put our niches into these different websites. How do you + +17:00 +choose the right 1 for you? + +17:03 +Well, in general, as I said earlier, I think that + +17:06 +most people are probably gonna want to scale their business + +17:09 +as big as possible so that they can make the + +17:11 +most money. In which case then, + +17:13 +it's a balance you of of assessing these different websites. + +17:17 +Based upon what you saw, which of your niches had + +17:20 +the most traction overall? + +17:22 +It might be, for example, that + +17:24 +you've got a niche that's seeing a lot of traction + +17:27 +on Etsy. + +17:29 +It's seeing a lot of traction on TikTok. Maybe you + +17:31 +can't find a website on Google, but that's okay because + +17:35 +you've already got a lot of data from these other + +17:37 +websites to be able to assess and see that there + +17:39 +is a lot of demand + +17:41 +along with, + +17:42 +the WordStream searches as well. + +17:46 +But it might you might put in a niche such + +17:47 +as Airsoft and see that it's getting traction + +17:50 +nowhere. + +17:51 +And you can also back that up with the data + +17:53 +from WordStream to see that, well, it turns out that + +17:56 +there's just not a lot of demand for that niche. + +18:00 +Based upon my research here, for example, if I was + +18:03 +choosing between, + +18:04 +airsoft and I was choosing between vegan, + +18:08 +well, there is very there is very much a clear + +18:10 +winner here. The vegan niche + +18:13 +has proven itself through looking up this data to be + +18:17 +a niche that a lot of people are interested in, + +18:19 +whereas Airsoft + +18:21 +has, failed, + +18:22 +across the board. + +18:24 +There's just not a lot of interest for it. + +18:27 +So it would be very easy in this situation here + +18:30 +for me to choose between Airsoft and vegan. I would + +18:33 +choose vegan. + +18:34 +Now you might find that some of your niches actually + +18:37 +have quite a lot of interest. So you've got a + +18:40 +lot of interest for multiple niches on your list, in + +18:44 +which case then I would recommend that you choose the + +18:46 +niche that you are most interested in and that you + +18:49 +are most passionate + +18:51 +about because it's a lot easier to build a business + +18:53 +about something that we love and something that we enjoy. + +18:55 +And, also, it gives you a huge advantage because I + +18:59 +find that I have created + +19:01 +the best products, the highest selling products when I'm able + +19:05 +to use myself as a yardstick. + +19:07 +What I mean by that is that I like to + +19:10 +design products which I would like to purchase, but that + +19:13 +don't already + +19:14 +exist. + +19:16 +And so, + +19:17 +it's very difficult to do that if you yourself are + +19:19 +not a customer in the niche, + +19:21 +which is why I think that you're gonna be at + +19:23 +a really big advantage if you can choose a niche + +19:26 +where you are interested in it. And also, + +19:29 +there is a big learning curve to getting good at + +19:32 +starting a new business, + +19:34 +and it's a lot easier to stay interested in your + +19:37 +new business if you yourself enjoy it. + +19:40 +So, + +19:41 +you would think that choosing a niche that has the + +19:43 +highest proper potential + +19:45 +would be the biggest motivator, + +19:47 +but I personally have found in life that the biggest + +19:49 +motivator is + +19:51 +joy, finding joy in what we do. So rather than + +19:54 +just choose something purely because of the money, I think + +19:57 +that picking something that you enjoy + +20:00 +is gonna be a real big advantage, + +20:04 +throughout, + +20:05 +your business. + +20:07 +What if you find that none of the products on, + +20:10 +your niche list have any interest? In which case, I + +20:13 +say go back to the drawing board. Go back + +20:15 +to the first video in choosing a niche and start + +20:18 +brainstorming again. + +20:21 +As I've said in this video, + +20:22 +sometimes the reason why there isn't sales interaction in a + +20:25 +niche is because nobody has come in and made a + +20:27 +good store in it or nobody's come in and made + +20:29 +great designs. + +20:31 +And you could choose to say, well, I think that's + +20:33 +the reason why and go into the niche anyway. + +20:36 +But, + +20:37 +I personally wouldn't do that because I would find that + +20:41 +to be a risk. + +20:43 +I would personally rather go into a niche that has + +20:46 +proven sales + +20:48 +data. + +20:49 +But + +20:50 +everybody is different, so it is up to you to + +20:53 +make that choice. And 1 way that you can help + +20:55 +be helped in making that choice is WordStream + +20:59 +because WordStream does allow you to see if there is + +21:02 +people searching for, + +21:04 +the sorts of products that you're interested in already. + +21:07 +If you do see a lot of interest in WordStream + +21:08 +but you don't see a lot of sales in it, + +21:11 +then potentially + +21:12 +your hunch could be right. So yes, + +21:15 +go ahead, + +21:16 +choose your niche, and I will see you on the + +21:19 +next video. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org b/_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org index f2503f8..245d332 100644 --- a/_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org +++ b/_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org @@ -7,6 +7,1531 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=32fad2ae1e7a6acf14e4b92864a1e64d&serverId=99488804638e465693eed17924c57b60][video]] -* Notes +* Review -* Description +** Summary +This lesson explains the “cross niche formula”: take a proven successful design concept and combine it with a different niche, audience, joke, aesthetic, or context to create a new product idea. + +** Core Idea +Do not copy a winning product directly. + +Instead: +- identify why it works +- extract the reusable pattern +- combine that pattern with another niche + +** Cross Niche Formula +1. Find a proven product/design format +2. Identify the core idea or structure +3. Cross it with another niche +4. Create a new version for a new audience + +Example: +- original idea: “6 7” meme shirt +- crossed with: Christmas +- result: Christmas-themed 6 7 shirt + +** Practical Value +- Helps generate product ideas from proven demand +- Reduces blind guessing +- Lets you target adjacent audiences +- Helps create unique products without copying +- Works especially well with AI brainstorming + +** Two AI Workflows + +*** Workflow 1: General Cross-Niche Brainstorming +Use AI to suggest niches that could be crossed with the proven idea. + +Useful prompt structure: +#+begin_quote +I noticed that [design style / meme / product concept] is popular. + +People have combined it with niches like [examples]. + +Give me 20 new niche ideas that could work with this same style. +#+end_quote + +*** Workflow 2: Specific Pattern Expansion +Use your own observation first, then ask AI to expand it. + +Example: +- human notices “hidden message” is the real appeal +- AI generates hidden-message variations + +This is stronger because the human supplies the strategic insight. + +** Human Advantage +AI is useful for expanding ideas, but humans are better at noticing subtle reasons why something is funny, clever, emotional, or appealing. + +AI sees obvious patterns. +Humans can notice subtext. + +** Important Concept +Hidden message products can be their own niche/pattern. + +Examples: +- math equation hiding a meme +- barcode/QR code joke +- programming joke +- “if you know, you know” designs + +The appeal comes from the customer feeling like they are part of an inside joke. + +** Idea Validation Step +Before making the product: +- search Amazon +- search Etsy +- check if the exact idea already exists +- check if existing versions are weak +- confirm your version adds something new + +** Warnings +- Do not copy exact designs +- Do not rely only on AI ideas +- Check whether the idea already exists +- Avoid copyrighted or trademarked references +- Meme products can be time-sensitive +- A “clever” idea still needs a real buyer audience + +** Cross-Niche Research Checklist [0/7] +- [ ] Find a proven product/design format +- [ ] Identify the core appeal +- [ ] List existing successful variations +- [ ] Ask AI for additional niche combinations +- [ ] Pick ideas that fit a real audience +- [ ] Search marketplaces for existing versions +- [ ] Confirm your version is meaningfully different + +** Hidden Message Checklist [0/5] +- [ ] Message is discoverable but not obvious +- [ ] Target customer understands the reference +- [ ] Design works visually without explanation +- [ ] Reveal creates humor or identity signal +- [ ] Product still looks wearable/useful + +** AI Prompt Checklist [0/5] +- [ ] Upload screenshots/examples if possible +- [ ] Explain what made the original product successful +- [ ] Give examples of existing cross-niches +- [ ] Ask for 20 ideas +- [ ] Refine by target customer + +** My Take +This is one of the strongest product-generation methods in the course. + +The best part is not that AI creates ideas. + +The best part is: +→ human spots the opportunity +→ AI expands the opportunity quickly + +** Bottom Line +Cross-niching is controlled creativity. + +You start with proof: +- something already sells + +Then you create novelty: +- new niche +- new audience +- new joke +- new context + +That combination gives you a better chance of creating a product that is both familiar and fresh. + + +* Transcript +#+begin_example +00:00 +Hello, and welcome back to another video lesson. And this + +00:03 +1 is gonna be a lot of fun because we + +00:05 +are gonna be discussing something that I have created called + +00:08 +the cross niche. + +00:11 +We talk about it on the YouTube channel before and + +00:14 +within this video course because it's a formula that I + +00:18 +use a lot, and it is a + +00:21 +very big part of how I come up with, + +00:25 +winning designs. + +00:26 +This is usually the formula that I use to create + +00:29 +them. + +00:30 +So here's what the cross niche formula is in case + +00:32 +you have never heard of it before. What I do + +00:35 +is I come and I find, + +00:38 +products like this that are really popular. + +00:41 +So this here is, + +00:43 +a this is a shirt based on the 6 7 + +00:46 +meme. + +00:47 +Now, the 6 7 meme, if you've never heard about + +00:49 +it before, + +00:51 +is a meme which is popular with generation alpha and + +00:55 +generation z, + +00:56 +and it came about through TikTok and Instagram reels. + +01:01 +So + +01:02 +depending upon + +01:03 +what age bracket you're in and what generation you're from, + +01:06 +you've possibly have never heard of this meme before. But, + +01:09 +basically, what it is is that if you see the + +01:12 +number 6 and the number 7 together, + +01:15 +that it's a joke. + +01:17 +So + +01:17 +somebody capitalized on this and made this t shirt here, + +01:21 +probably using AI, + +01:24 +and this was really, really successful. + +01:26 +So, you can see that + +01:29 +in, the past month here on Amazon, + +01:31 +4000 people have bought it or 4000 plus. And the + +01:35 +way it works on Amazon is that it's in sales + +01:37 +brackets. So they'll tell you, you know, 3000 + +01:40 +plus people bought this, 4000 plus people bought this, 5000 + +01:43 +plus people bought this. So we know that somewhere between + +01:46 +4000 to 4999 + +01:49 +people bought this. So, I mean, if we just do + +01:51 +the math + +01:53 +there, you know, 4000 + +01:54 +times 16 dollars and 99 cents for this shirt + +01:58 +is over 67000 + +01:59 +dollars in sales. So this is a really popular design. + +02:02 +Right? And the hands, by the way, that's part of, + +02:06 +1 of the viral videos, + +02:08 +to do with this meme. There is a hand gesture. + +02:11 +So that's what this is referencing. + +02:14 +So this t shirt concept + +02:16 +took off. + +02:18 +And + +02:19 +you check this out here. Right? + +02:21 +Somebody made this Christmas version, + +02:23 +which has had over 3000 sales. + +02:25 +Again, + +02:26 +probably using AI. I don't know if they're using AI. + +02:29 +Can't, + +02:31 +confirm that per se, but I suspect it was probably + +02:34 +made with the help of AI. + +02:37 +So this here would be a great example of a + +02:39 +cross niche. And as you can see, very, very successful + +02:42 +with that with Hero 3000 sales. + +02:44 +This is a cross niche because it takes a popular + +02:47 +idea, the 6 7 + +02:49 +meme shirt design, and it crosses it together + +02:53 +with a new niche, Christmas, + +02:55 +to create something new. + +02:57 +So this is targeting a very different audience + +03:00 +to this t shirt here, but it uses + +03:04 +the same layout and style. So you're targeting a new + +03:08 +customer base, + +03:09 +by, + +03:10 +taking a style of shirt which has been proven to + +03:13 +be popular but crossing it together with a new niche. + +03:17 +And you come here and you take a look at + +03:19 +this 1. This 1 does the same thing. + +03:22 +Somewhere between 400 to 500 people have bought this in + +03:25 +the past month. + +03:27 +This is + +03:28 +targeting, + +03:30 +a younger crowd, + +03:31 +a younger, + +03:32 +girl crowd that like unicorns + +03:35 +and, that sort of aesthetic. + +03:37 +And then you got this 1 here. This 1 here + +03:39 +is, largely targeting + +03:41 +teachers, particularly math teachers because if you do the math, + +03:44 +this comes out to be 6 7. This is a + +03:47 +different style, + +03:49 +from just having the 6 7 shirt, but this is + +03:52 +the thing. You can take the concept, + +03:56 +like, the original concept of having 6 7 on a + +03:58 +shirt, and you can find new ways to showcase it. + +04:01 +So this 1 has done that here by having the + +04:04 +math equation. + +04:05 +This 1 here has, taken it, + +04:08 +but, + +04:10 +combined it with, + +04:11 +history, + +04:12 +mainly and teachers. + +04:14 +This 1 here takes 6 7, + +04:16 +but it combines it with, + +04:19 +a a massive of drippy ice cream, which is very + +04:22 +popular with, Gen Alpha and, + +04:25 +some parts of Gen Z. Same thing here, the 6 + +04:28 +and the 7, but it's also combining the ice cream + +04:31 +with baseball. So this also targets the baseball crowd, and + +04:35 +then you take this 1 here. + +04:36 +There's a general meme within, + +04:39 +Gen Alpha, + +04:40 +and, some parts of Gen z of brain rot. So + +04:44 +there are certain characters that are associated + +04:47 +with, + +04:48 +the idea about brain rot, and they've crossed them together + +04:51 +here to create this. + +04:53 +So that is what the cross niche formula is, and + +04:56 +you can see examples of this here. + +04:58 +So + +04:59 +let me show you how I do this + +05:02 +using AI. + +05:03 +Now for this, I'm going to be using ChatGPT, + +05:06 +but you could use any chatbot that you like. So + +05:09 +I find that ChatGPT is very creative, which is 1 + +05:12 +of the reasons why I really, really like using it + +05:14 +for this. But let's say, for example, that you prefer + +05:16 +to use Gemini. + +05:18 +Well, you could absolutely use Gemini, + +05:20 +or you could use Claude or whatever chatbot that you + +05:23 +prefer. + +05:24 +For me, though, I like ChatGPT, so that is what + +05:27 +I'll be doing here. + +05:29 +Alright. So there are 2 different ways that we are + +05:31 +going to do this. The first way is we're going + +05:34 +to use ChatGPT + +05:35 +or any other AI chatbot to help us do a + +05:39 +general brainstorming session on the different types of niches that + +05:43 +we could cross niche with our design that we have + +05:45 +found that we know has a popular format to go + +05:48 +along with it. So, + +05:50 +the way that we would do that is we would + +05:53 +simply come + +05:54 +and, ideally, if you can, + +05:56 +upload any screenshots that you can find of product listings + +05:59 +that have done well + +06:01 +with this particular style to be able to give ChatGPT + +06:05 +or whatever AI chatbot that you're using some context + +06:08 +and to then explain what you want. + +06:12 +I have noticed + +06:14 +that + +06:15 +the 6 7 meme + +06:19 +is popular + +06:20 +as a t shirt + +06:21 +design. + +06:23 +Someone originally + +06:25 +created + +06:26 +a standard + +06:28 +6 7. + +06:31 +Uploaded. + +06:33 +But then other people + +06:35 +started combining this style + +06:38 +with other niches like + +06:41 +Christmas + +06:43 +history, + +06:45 +unicorns, + +06:48 +baseball, + +06:48 +etcetera, + +06:50 +and it is + +06:52 +popular. + +06:54 +Would like to come up with 20 new ideas + +06:59 +for other niches + +07:01 +I could + +07:03 +target with this + +07:06 +same + +07:07 +style. + +07:13 +You can see that it is analyzing the images that + +07:15 +we uploaded. + +07:20 +And here we go. It has come up with a + +07:23 +bunch of different + +07:25 +general niche ideas for us. + +07:27 +And then if you have any of these that you + +07:30 +are particularly interested in, for example, the dinosaur theme + +07:34 +after roll, the 6 7 t shirt design is aimed + +07:38 +at, + +07:40 +younger crowd, and younger crowd often + +07:43 +enjoys dinosaurs. So you could say, + +07:46 +can you come up with 10 + +07:49 +dinosaur + +07:51 +specific + +07:52 +ideas, please? + +08:01 +It will come up with a bunch of them for + +08:03 +you. So this is 1 way that you can do + +08:07 +cross, + +08:08 +cross niche formula research, + +08:10 +but there is another way + +08:13 +which I'm gonna show you now. + +08:16 +Okay. Let me show you the second way that I + +08:19 +used ChatChiPT to help me with the cross niche formula. + +08:21 +So + +08:22 +before we used ChatChiPT + +08:24 +to help us just come up with niches in general, + +08:26 +right, we didn't have any niches in mind that we + +08:29 +wanted to use. Well, + +08:30 +what if you do? + +08:33 +So you take this t shirt here. This t shirt + +08:36 +here + +08:37 +is in the math niche. Yes. If you were to + +08:40 +complete this equation, it would come to + +08:43 +6 + +08:44 +7, as in 67. + +08:47 +So this is part of + +08:49 +the 6 7 meme + +08:51 +t shirt niche, + +08:53 +and it's part of the math niche. But this is + +08:55 +actually + +08:57 +a separate niche altogether, + +08:59 +and that is the hidden message niche. + +09:02 +The hidden message niche is 1 which can be surprisingly + +09:06 +popular. So you take this mug here. + +09:09 +This is a very it's a very popular mug on, + +09:14 +Amazon. + +09:15 +This is a hidden message. The message is rude, so + +09:19 +I won't say what it is, but you can read + +09:22 +it if you want. This is a hidden message in + +09:25 +a mug, and it has been very popular. This t + +09:27 +shirt here was 1 of the, + +09:30 +more popular programming t shirts in the past because this + +09:34 +was a hidden message. So hidden message designs can be + +09:37 +very popular. + +09:39 +And so + +09:40 +this is not a very overt, + +09:43 +sub niche. And ChatGPT is extremely unlikely to come up + +09:47 +with this by itself because the way that AI chatbots + +09:49 +work is, + +09:51 +they instead of looking for, + +09:57 +what they do is they look for they look for + +09:58 +the more obvious data points. + +10:01 +And so what they'll do is they take a bunch + +10:03 +of data and they analyze the data, and they are + +10:06 +very good at being able to notice patterns and trends. + +10:10 +The thing about this, though, is that, you know, if + +10:12 +you look here, there's no message. There's no there's no + +10:15 +text here about this being + +10:17 +a, a hidden message, + +10:19 +nothing like that. To be able to recognize that this + +10:21 +is a hidden message, we have to be, + +10:24 +reading the subtext of what this T shirt is because + +10:28 +there's nothing telling us directly that it is a hidden + +10:31 +message. So if you're just asking ChatTPT + +10:34 +for ideas for niches to be able to combine 6, + +10:37 +7 with, It's unlikely to come up with this because + +10:39 +there's no overt data pulling it that way. + +10:43 +But the really cool thing is that as humans, + +10:46 +we aren't just using data to come up with decisions. + +10:49 +We're also using our emotions. So when I saw this + +10:52 +t + +10:53 +shirt, I had a reaction. I went, + +10:55 +That is funny. + +10:57 +I felt that it was funny. And so because I + +10:59 +felt that it was funny, I was drawn to it. + +11:01 +And I thought, why is it funny? + +11:04 +And it's funny because it's a hidden message. + +11:07 +So I was able to pick up on the fact + +11:09 +that the reason why this was popular was because it + +11:11 +was a hidden message because I was using my own + +11:13 +personal emotions to be able to, + +11:18 +to analyze it. + +11:19 +And, you know, AI chatbots do not have emotions. They + +11:23 +do not have feelings. So they can't use emotions and + +11:27 +feelings + +11:28 +to, + +11:29 +make decisions. But we can, and that gives us an + +11:32 +advantage when it comes to niche research. + +11:36 +So I went and decided to see if I could + +11:39 +find any more data points to be able to support + +11:42 +my observation that I had seen through feelings + +11:45 +and thought, + +11:47 +are there any other hidden message, + +11:50 +shirts on Amazon with the 6, 7 meme? And there + +11:53 +was. There was this 1 here that had been uploaded + +11:57 +not that, quite recently. + +11:59 +And, it had had between 300 to 399 + +12:02 +sales in the past month. And, this is also a + +12:05 +hidden message. + +12:06 +If you know, you know. + +12:08 +So it's not that hidden, obviously. Like, this is pretty + +12:11 +this is pretty basic, + +12:13 +but it shows a passion here, ourselves. We can see + +12:16 +that, + +12:18 +that people, + +12:19 +like 6, 7 if it's combined in a clever way + +12:23 +as a hidden message. + +12:24 +So what you can do is you can use your + +12:27 +own emotions. You can use your own feelings to spot + +12:30 +opportunities. + +12:31 +And when you do, you can then come to your + +12:34 +AI + +12:35 +of choice, which name for me is Chat GPT, + +12:38 +and get it to help you with that. + +12:41 +So what I'm gonna do + +12:43 +is this time around, + +12:45 +I'm going to + +12:47 +upload + +12:49 +some screenshots of hidden message products + +12:52 +to give chat g p t context to what I + +12:54 +mean when I say I want something with a hidden + +12:56 +message. + +12:57 +And then I'm gonna come and combine, + +13:00 +upload, + +13:04 +the, the original shirt context as well. + +13:08 +I have noticed + +13:11 +that 6 7 is a popular, + +13:16 +T shirt style + +13:18 +because of the meme. + +13:21 +And I noticed + +13:23 +that + +13:25 +the T shirts + +13:29 +what is a hidden message, + +13:33 +like the math T shirt I have uploaded + +13:38 +and the Tully + +13:41 +t shirt I have uploaded + +13:45 +being popular + +13:46 +too. + +13:48 +And I noticed + +13:50 +that hidden message + +13:52 +products + +13:53 +in general + +13:56 +are popular. + +13:58 +She, the programmer + +14:00 +hidden message + +14:02 +t shirt and + +14:05 +the office + +14:06 +mic. + +14:08 +Can you + +14:09 +come up with 20 ideas + +14:12 +for ways + +14:13 +that I could create + +14:16 +a hidden + +14:17 +message + +14:18 +t shirt + +14:19 +design + +14:20 +around + +14:21 +the meme + +14:23 +6 7. + +14:39 +Up with a bunch of these. Now something that is + +14:42 +interesting about this is that we can think to ourselves, + +14:45 +okay, well, who is the, + +14:48 +target customer for the shirt? + +14:50 +The target customer for these shirts are people who either + +14:54 +are young themselves, who are either part of Gen Alpha, + +14:56 +who who are a part of Gen z, + +14:59 +or + +15:00 +people who are adjacent + +15:02 +to, + +15:05 +to to gen alpha or gen z. So for example, + +15:08 +teachers. Teachers who are teaching + +15:10 +kids or or teenagers or, parents who have kids or + +15:15 +teenagers that are constantly using the 6 7 meme around + +15:19 +them. + +15:20 +And so what we can do then is we can + +15:22 +look at these and go, okay. Well, some of these + +15:24 +are probably + +15:25 +not that relevant + +15:27 +to g, + +15:28 +z and g now. First of all, say, + +15:30 +k. Which ones do you think are + +15:34 +more targeted + +15:36 +towards + +15:38 +the, + +15:40 +the targeted + +15:42 +the target customer + +15:44 +base, + +15:45 +gen alpha + +15:48 +and gen z. + +16:07 +Here we go. Got a bunch of + +16:09 +ones which are, + +16:11 +much more obvious, + +16:13 +to them, and so they are far more likely to + +16:16 +do well than the other 1. + +16:19 +And looking at this here, + +16:23 +I like the idea + +16:25 +of, + +16:27 +the barcode. + +16:30 +I like the idea of the barcode. + +16:35 +Is there + +16:37 +any other + +16:41 +based on this that you can come up with? + +17:02 +And here it has. + +17:03 +And tell you what, something that I just noticed within + +17:07 +this here + +17:09 +is + +17:10 +the QR code. + +17:13 +The QR code + +17:16 +is a + +17:17 +very, + +17:19 +interesting idea. + +17:21 +Could + +17:22 +I have a + +17:24 +QR + +17:25 +code + +17:29 +code that, + +17:32 +when scanned + +17:33 +takes you to 6 7 + +17:36 +me. + +17:45 +Now it's giving me a bunch of different ideas for + +17:47 +this. So I think that we've got ourselves a very + +17:50 +cool idea here. We could create a t shirt + +17:54 +that is very similar to this 1 here, if you + +17:57 +know, you know. But instead of it being tally marks, + +18:00 +you could have this phrase here, if you know, you + +18:02 +know, with a QR code. And then with the help + +18:06 +of chat g p t here, I've been able to + +18:07 +come up with different ideas for way for ways that + +18:10 +you could, + +18:11 +direct that QR code that you create, and you could + +18:14 +have it go towards, + +18:16 +for example, like a TikTok or, like, to to, + +18:19 +to a TikTok or YouTube video, + +18:22 +or to a meme explainer page, + +18:24 +which is a really cool idea. + +18:25 +So + +18:26 +I'm gonna actually do something else quickly right now. + +18:31 +I just paused the video to do quick search on + +18:34 +Amazon because something that I wanted to do is I + +18:36 +wanted to double check to see if this design had + +18:38 +been done yet or if we were gonna be creating + +18:41 +a new cross niche design. And it turns out that + +18:44 +it hasn't been done. It sort of has been done, + +18:46 +but not in a very good way, not in the + +18:48 +way that we are planning to do it, which means + +18:51 +that we can come in and we can have a + +18:53 +unique product design. Because you can see someone has come + +18:56 +ahead and put it in as a QR code, but + +19:00 +they've given it away because they've included 6 7 on + +19:03 +the QR code. I don't actually know if this would + +19:05 +work if you were to scan it and if it + +19:06 +would take you anywhere or not. But regardless, + +19:09 +the whole entire point of our t shirt design is + +19:12 +that it's supposed to be a hidden message. + +19:14 +It's supposed to be that you have to go through + +19:17 +the hidden message + +19:19 +and then that will add context to if you know + +19:21 +you know. + +19:22 +Same with this 1 here. You have to do the + +19:24 +math to be able to figure out what the what + +19:27 +the t shirt is. And so simply having the t + +19:30 +shirt say 6 7, + +19:32 +completely defeats the entire point. So this is a unique + +19:36 +opportunity. + +19:37 +This is a unique design idea that someone else has + +19:40 +not done yet, and so we could come in and + +19:43 +we could create our own hidden message + +19:46 +t shirt that would add something new and target a + +19:49 +new customer base. + +19:52 +So hopefully, you can see here the power in being + +19:55 +able to use ChatChi Petit to help you do the + +19:57 +cross niche formula. + +19:59 +And again, you can, use any other chatbot you want + +20:02 +as well, so don't have to use Chativity. You could + +20:05 +use, + +20:06 +Gemini too or Claude or whatever you like. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org b/_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org index 338dbae..548887b 100755 --- a/_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org +++ b/_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org @@ -35,7 +35,1333 @@ - creative fabrica - photopia -* Description + +* Tutorial Notes In this video, I show you step-by-step how I use the drag-and-drop graphics app, Canva, to create print on demand designs from scratch. Plus I also show how I save designs I make in Canva to print in high quality! Please note – as a bonus, unadvertised extra feature, we try to add written descriptions to videos. We are still in the process of adding a description to this video. We are aiming to complete this soon! + + +* Review + +** Summary +This lesson shows how to create a new t-shirt design in Canva by using a successful design as structural inspiration, then changing the niche, graphic, text, and concept. + +** Core Idea +Use winning designs to learn layout and structure, but do not copy them directly. + +The goal is: +- study what works +- recreate privately for practice +- create a new original design for selling + +** Practical Value +- Learn Canva design workflow +- Use correct print-area dimensions +- Match canvas background to product color +- Use Canva graphics, shapes, fonts, and color tools +- Build balanced text/image layouts +- Export correctly for POD printing + +** Canva Workflow +1. Create custom canvas using POD print dimensions +2. Set background color to main shirt color +3. Add main graphic +4. Add supporting shape/line +5. Add text +6. Choose matching font +7. Adjust spacing and balance +8. Add final small visual details +9. Group design elements +10. Export as PNG + +** Key Design Lessons +- Font should match the emotional tone of the graphic +- Bold fonts help fill empty space +- Line/shape elements can break up the design +- Small details can strengthen humor +- Spacing and balance matter as much as the core idea + +** Print Quality Notes +Canva PNG export defaults to low DPI. + +For POD: +- 150 DPI = minimum +- 300 DPI = preferred + +Canva workaround: +- export PNG at maximum size +- enable transparent background +- upload large file to POD platform + +** Warnings +- Do not sell copied designs +- Do not leave a colored background box +- Do not export at small size +- Do not assume Canva default PNG quality is enough +- Canva Pro may be needed for max-size export and transparent background +- Distressed effects need proper transparency, not just black overlays + +** Canva Design Checklist [0/9] +- [ ] Create custom canvas from product print-area dimensions +- [ ] Set temporary background color to target shirt/product color +- [ ] Add main graphic element +- [ ] Add supporting shape/line if useful +- [ ] Add text +- [ ] Choose font that matches the design tone +- [ ] Adjust spacing, size, and balance +- [ ] Add small finishing detail if useful +- [ ] Group final design elements + +** Export Checklist [0/5] +- [ ] File named clearly +- [ ] PNG selected +- [ ] Size slider set to maximum +- [ ] Transparent background enabled +- [ ] Final file tested on POD product + +** Quality Control Checklist [0/6] +- [ ] Design is readable at thumbnail size +- [ ] Text spacing is clean +- [ ] Design works on intended shirt color +- [ ] No accidental background box +- [ ] File resolution is high enough +- [ ] Design is original enough to sell + +** My Take +This is a production lesson and a practice lesson. + +The most important point: +→ copy structure, not content. + +Use the successful design to understand: +- layout +- rhythm +- spacing +- contrast +- balance + +Then make a new product with its own niche and idea. + +** Bottom Line +Canva is enough for many POD designs, but only if you handle export settings correctly. + +The two biggest beginner mistakes are: +1. copying too closely +2. exporting low-quality files + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. In this video, I'm gonna + +00:02 +be designing from scratch a new t shirt design with + +00:06 +Canva. Yep. I'm gonna be taking this top selling print + +00:09 +on demand t shirt here on Amazon, but I'm gonna + +00:11 +turn it into my own t shirt design by switching + +00:14 +it up to be about corgis. + +00:16 +And the way that I'll do that is by using + +00:18 +Canva's pre installed drag and drop elements to create my + +00:21 +own version of this t shirt. And I'll be showing + +00:24 +you how I do this step by step. But before + +00:27 +I do that, I do just wanna quickly clarify something. + +00:30 +If you've watched a lot of my videos, you will + +00:32 +know that I personally really like Canva a lot. However, + +00:35 +you do not have to use Canva if you don't + +00:38 +want to. Nope. If you prefer to use a different + +00:40 +design app, then you can absolutely use that instead to + +00:43 +create your products. I just personally really like Canva myself, + +00:47 +and it is my go to app, which therefore also + +00:50 +means that it just happens to be the app that + +00:53 +I use in my tutorial videos + +00:55 +because it's the app that I use. And it's because + +00:58 +I do genuinely love it. I personally find it very + +01:00 +easy to use because it has so many pre installed + +01:03 +pictures, fonts, and elements like shapes that are just included + +01:06 +by default within the app. So you can just immediately + +01:09 +start creating with it. But you know what? The truth + +01:12 +is, is that even in a very beginner friendly app + +01:15 +like Canva, there's still a learning curve to getting used + +01:18 +to using it. And 1 of the questions I often + +01:21 +get asked is this, Sarah, how did you get so + +01:24 +good at using Canva? And it's a good question. And + +01:27 +the honest answer is that I just practiced a lot + +01:30 +with it. Yep. I honestly just used it a lot. + +01:34 +The more you use it, the better you get at + +01:36 +it. And I'll tell you what, 1 of the ways + +01:38 +that I practice using the app was that secretly, + +01:42 +I would copy + +01:43 +top selling product designs + +01:45 +with it. And just to clarify, + +01:47 +I did not sell the designs that I copied. Nope. + +01:51 +I just used it as a practice way because by + +01:53 +replicating top selling designs + +01:55 +in Canva using their inbuilt pictures, + +01:58 +features, and fonts, it forced me to learn how to + +02:03 +use Canva's different tools. So if you're relatively new to + +02:06 +the app, then my recommendation would be that as I + +02:09 +create this t shirt design on screen for you, that + +02:11 +you actually follow along and try and create the same + +02:15 +t shirt design alongside me. Because I think that by + +02:18 +doing that, that it may help you a lot in + +02:21 +learning Canva's + +02:22 +different tools + +02:23 +and apps and features. + +02:25 +So then to get started, you'll need to come to + +02:27 +Canva and create an account. I'll have an optional affiliate + +02:30 +link to Canva in the description of this video. Please + +02:32 +note that it's an affiliate link. Using it is absolutely + +02:35 +optional, but it is always appreciated when people do use + +02:39 +it. So thank you if you do choose to use + +02:41 +it. When you come to Canva, you'll notice that you + +02:43 +have 2 different types of accounts to choose from, the + +02:46 +free account and the paid pro account, which currently costs + +02:48 +around 12 US dollars a month, which also has a + +02:51 +free 30 day trial. The difference between these 2 versions + +02:55 +is that some of the features or elements inside of + +02:57 +Canva have a crown icon next to them, which means + +03:00 +that only pro accounts can use those features or elements. + +03:04 +And the truth is is that when we are creating + +03:07 +this print on demand design, you will see that some + +03:10 +of those pro only features + +03:12 +are going to be very important. + +03:15 +So I would recommend that if you haven't already to + +03:17 +sign up for the pro account, and if you are + +03:20 +on a limited budget, + +03:21 +take the 30 day free trial and use it to + +03:24 +create + +03:25 +as many designs + +03:26 +as you can within that timeframe. + +03:28 +But yes, once you're logged into the app, you'll need + +03:31 +to create a new blank canvas to design on. To + +03:34 +do that, click create a design and then click customize + +03:37 +size, and now you can choose what dimensions you want + +03:40 +your t shirt to be in. And when you're choosing + +03:42 +what you want your t shirt dimensions to be, it's + +03:45 +often easiest to just use the printing area size of + +03:48 +the product that you're gonna be selling. On Printify, you'll + +03:51 +find that information by opening up the product editor tool + +03:54 +from the supplier that you want to use. And on + +03:56 +Printful, you will find that information by going to the + +03:59 +product you want to sell and then coming to the + +04:01 +file guidelines for it and seeing what the front print + +04:05 +size area is. So I went ahead and typed in + +04:08 +the print size area, and then Canva opened up a + +04:10 +blank canvas for me, ready to edit. + +04:13 +Nice. + +04:14 +Now it's entirely optional, but I usually recommend that you + +04:17 +go ahead and you change your canvas background + +04:21 +color to match + +04:22 +the main t shirt color or the main product color + +04:26 +that you plan to sell. That way, you will know + +04:29 +if your design looks good when it actually gets printed + +04:32 +on it. So for example, you take our top selling + +04:36 +t shirt design here. You can see that the main + +04:38 +t shirt color is black, which doesn't surprise me since, + +04:41 +well, black t shirts are usually my number 1 top + +04:44 +selling color too. And in the industry as a whole, + +04:47 +they are also the top selling t shirt color. So + +04:50 +therefore I came and I clicked on the blank canvas + +04:53 +in Canva and I selected the color picker and I + +04:56 +chose black. And now my canvas is also black. Then + +05:00 +next I came and clicked on elements. This is where + +05:03 +you will find Canva's huge inbuilt library of graphical elements. + +05:07 +So I went and did a search for a cute, + +05:08 +quirky butt. I find that being as descriptive as possible + +05:12 +makes it much easier to find what I want in + +05:15 +Canva's image library. + +05:17 +After that, I clicked on graphics since I wanted a + +05:19 +cute graphic, + +05:21 +but if I'd wanted instead a photo for my design, + +05:23 +I could have clicked on photos instead. Canva has a + +05:26 +huge amount of photos pre installed as well that you + +05:29 +can also use. + +05:31 +But again, I wanted a cartoon, so I clicked on + +05:33 +graphics instead. And as you can see, Canva has a + +05:37 +lot of different cute corgi images to pick from, so + +05:40 +you can use these to create a lot of different + +05:42 +corgi themed products + +05:43 +like t + +05:45 +shirts. But for me, of course, I wanted to have + +05:47 +a funny, cute picture of a corgi showing off its + +05:50 +butt. + +05:51 +So I clicked on this graphic here. Once you've added + +05:54 +it into your canvas, you can now drag it at + +05:56 +the corners to make it both bigger and smaller. And + +05:59 +you can also drag and drop it to where you + +06:01 +want it and place it anywhere that you like. Okay. + +06:04 +So something else that you might notice about this t + +06:06 +shirt here as well that we are using as our + +06:08 +inspiration + +06:09 +is that it has a red line under the chicken's + +06:12 +head to break up the design, which is a nice + +06:14 +visual element. And to do that, we're gonna use Canva's + +06:17 +shape tool. So we're gonna clear the search results to + +06:20 +go back to the beginning of the elements menu. And + +06:23 +now we'll be able to see the shapes option. + +06:26 +If we click see all, you'll see that Canva has + +06:28 +a lot of different shapes pre installed + +06:30 +that you can use in your different designs. + +06:33 +But since I wanted a line, I clicked the straight + +06:36 +rectangle and then I changed its color to 1 that + +06:39 +would match the corgi, which was easy because you can + +06:42 +see that Canva's AI technology + +06:44 +has automatically created a smart color palette. A smart color + +06:48 +palette is when Canva takes a color palette of an + +06:50 +element in your design and turns it into a palette + +06:53 +that you can easily match colors from it. So it + +06:56 +made 1 for me from my corgi graphic. So I + +06:59 +was able to very easily choose the color that I + +07:01 +wanted. + +07:02 +And then I dragged and dropped it and changed and + +07:05 +manipulated the shape of it so that it would be + +07:07 +a long, thin thin rectangle sitting under the chin of + +07:10 +my cute corgi picture. + +07:12 +So once I had the pictures in place, it was + +07:15 +time to add in the text. + +07:17 +To do that, I clicked on the text button in + +07:19 +the menu, and then I selected to add a heading. + +07:22 +And then I clicked on the heading that I added + +07:24 +and I changed the color of it to be the + +07:26 +color that I wanted, white. + +07:29 +Then I deleted the filler text and added in my + +07:32 +first line, + +07:33 +yes. + +07:34 +And I dragged it into the position that I would + +07:36 +roughly want it to sit in in my design. + +07:39 +Now by default, when we added in this text, the + +07:42 +standard font that Canva chose to use was, of course, + +07:45 +its own Canva font. However, I wanted to choose a + +07:49 +a custom font, and I also ideally wanted to find + +07:52 +a cheeky bold font that matched the feel of the + +07:56 +cookie picture that I had picked. So to change the + +07:59 +font, I clicked on it, and then I clicked on + +08:01 +the font dropdown box. And I went through and I + +08:04 +tried out different fonts. When you click on a font, + +08:06 +it will change the text that you've selected to that + +08:08 +font. This way you can quickly try different font styles + +08:12 +and see which ones you like and which ones that + +08:14 +you don't. Canva has lots of fonts installed + +08:18 +though. So it can be pretty slow just scrolling through + +08:21 +all the fonts and picking 1 this way. And so + +08:24 +instead, I recommend coming back up to the top of + +08:26 +the font box and using Canva's built in font folders. + +08:30 +You see, Canva has separated different fonts into different types + +08:33 +of folders. So for example, if you were creating a + +08:36 +retro design and you wanted to find a groovy style + +08:39 +of font to give it a sort of hippie vibe + +08:42 +from the fifties, sixties, or seventies era, then you could + +08:45 +come to Canva's retro font folder, and you'll find a + +08:48 +bunch of different retro fonts that are callbacks to previous + +08:51 +decades, + +08:52 +such as the groovy font style, nectarine. + +08:55 +So for my design though, I wanted to have a + +08:58 +fun, quirky, yet blocky style of font. So I instead + +09:02 +came to the display fonts, and I went through the + +09:04 +list, and I tried out different types. Because I had + +09:07 +a lot of empty space to fill, I quickly realized + +09:10 +that rather than going for a thin font, that I + +09:13 +would need to go for a thick, bold font to + +09:15 +fill in an empty space. And eventually, by trying out + +09:19 +lots of different fonts, I settled on the capsulon font. + +09:23 +And I like this font for 2 reasons. First of + +09:25 +all, as I said, the design did have a lot + +09:28 +of empty space that I wanted to fill, and so + +09:30 +because this was a bolder font, it helped to fill + +09:33 +in that space nicely, + +09:35 +which was good for creating a balanced design. But secondly, + +09:38 +it was a cute and playful font, which matched well + +09:41 +when paired with the cute and playful corgi picture. So + +09:45 +then next, I right clicked on the text and I + +09:47 +clicked to copy the text box. And then I right + +09:49 +clicked on the canvas and I selected to paste that + +09:52 +text box. So now I had 2 copies of it. + +09:56 +And then I switched out the text this time to + +09:58 +say, what? + +10:00 +Then I right clicked the canvas again and clicked paste + +10:03 +to make a new text box. And I changed this + +10:06 +to be corgi. + +10:07 +And then I did the same thing again. I created + +10:09 +a new copy text box and I changed the text + +10:12 +this time to but. So I had created my text + +10:16 +boxes, but now I had to play around with spacing + +10:19 +them out. After all, you can see here in our + +10:22 +top selling t shirt design that we are using for + +10:24 +our inspiration here that the 2 lines of text on + +10:27 +the top are smaller than the text on the bottom + +10:29 +because the chicken head fills in some of the space + +10:32 +at the top. By switching up the spacing and sizing + +10:35 +of the text boxes, it created a balanced design. So + +10:38 +this is exactly what I did now. I played around + +10:41 +with the sizing of the text. I tried out different + +10:43 +text sizes to get a look that created a balanced + +10:46 +design. I also played around with spacing between the different + +10:49 +lines of text by dragging and dropping them. And while + +10:52 +I was moving the text boxes, you'll see that Canva + +10:55 +would create some ruler lines and snap text boxes into + +10:58 +certain positions. These recommended positions are automatically + +11:02 +created by AI by the app being smart and guessing + +11:06 +based on other elements in your design where else you + +11:08 +might want to place text boxes to create a balanced + +11:12 +layout. + +11:13 +And at 1 point, I also realized that some of + +11:16 +the letters were a little bit too close together. + +11:19 +So I selected the text box that I wanted to + +11:21 +edit, and then I clicked the spacing button in the + +11:23 +editor menu, and I dragged the slider to increase the + +11:26 +spacing between the letters so that the letters and the + +11:29 +word would be more spread out. And so once I + +11:32 +had moved it all into place, + +11:34 +that was it. I had created my own version of + +11:37 +this t shirt to sell. However, something was kind of + +11:40 +missing. + +11:41 +You see, I really liked how in the top selling + +11:43 +t shirt that we're using for our inspiration, + +11:45 +that the chicken had a little x on its butt. + +11:48 +That both adds to the humor, but also compliments the + +11:51 +quote too. So I decided to achieve this effect by + +11:54 +using an image layer. I took 1 piece of clip + +11:57 +art, and then I combined it with another piece of + +11:59 +clip art to create the picture that I wanted. So + +12:03 +to do that, I came back to elements, but this + +12:06 +time I did a search for a heart doodle, and + +12:08 +I clicked on graphics. You can see that Canva has + +12:11 +lots of fun heart doodles to pick from, so I + +12:14 +selected my favorite 1. And then I clicked on it + +12:17 +and I opened up the color selection. And I again + +12:20 +use the AI color palette feature that Canva has to + +12:22 +put the same color as the other line art on + +12:25 +the corgi picture so that it blends in and matches. + +12:28 +And then I dragged and dropped this to the exact + +12:31 +spot that I wanted to be in the middle of + +12:33 +the corgi butt to highlight the heart shape that the + +12:37 +fur usually looks like. And I also wanted to angle + +12:40 +it slightly, so I used the angle button to slightly + +12:43 +change the angle that the heart sat in. + +12:46 +And once I had done that, I was done. I + +12:49 +had created my t shirt design. So then what I + +12:51 +did next was I took my cursor and I dragged + +12:54 +it to highlight all of the elements that I had + +12:57 +added to the canvas. + +12:58 +And then I clicked the group button. By doing this, + +13:02 +I had now turned them all into a single group, + +13:04 +which made moving them around the canvas and increasing their + +13:08 +size to fill the entire space much easier. And once + +13:11 +I had done that, I was actually done. I had + +13:14 +finished creating my t shirt print. + +13:16 +However, + +13:17 +we're actually not yet done because I still had to + +13:20 +save my t shirt design, and this can actually trip + +13:23 +people up because you need to do 2 things. Firstly, + +13:27 +you need to make sure that you save your design + +13:29 +with a transparent background because if you don't, you'll end + +13:32 +up with that colored background as a giant box in + +13:35 +your design, which we obviously don't want. But secondly, Canvas + +13:40 +saves its PNGs currently by default as 96 + +13:44 +DPI quality, which is not good, and I'll quickly explain + +13:48 +why. It's because you see DPI + +13:51 +stands for dots per inch. + +13:54 +And well, when you do save your image in the + +13:56 +format that print on demand apps require that you do, + +13:59 +which is the PNG file type, the way that a + +14:02 +PNG image is created by our computers is by adding + +14:05 +in lots of little dots together. If you zoom in + +14:08 +on an image really closely, + +14:10 +you will see these dots. It's a lot like a + +14:13 +mosaic painting. That is why the more dots that you + +14:16 +have in your design, the bigger that you can print + +14:19 +your design onto a product while maintaining + +14:22 +good, crisp, clear, high quality prints, And why also on + +14:26 +the flip side, if you have too few dots per + +14:29 +inch and you try and print that image, it will + +14:31 +come out looking blurry because you didn't have enough dots + +14:35 +to actually fill the space that you printed onto. And + +14:38 +so you had to stretch the few dots that you + +14:41 +had to fill in that extra space, + +14:44 +making it look blurry rather than crisp, clear, and sharp. + +14:47 +And unfortunately, + +14:49 +96 + +14:50 +dots per inch is not enough for printing a crisp, + +14:55 +clear design. + +14:56 +In fact, the bare minimum that Printful and Printify require + +15:00 +is that your design be in 150 + +15:03 +dpi, and this wouldn't even print it in high quality. + +15:07 +That would be medium resolution. + +15:10 +Instead, if you wanna print your design in high resolution, + +15:13 +you really want your design to be in 300 dpi + +15:17 +or close to that. But, of course, we can't do + +15:20 +that in Canva, right? Well, you see, here is the + +15:23 +thing. While we can't save our PNG image as 300 + +15:27 +dpi, + +15:28 +we can increase + +15:30 +our canvas size when we save it in Canva. So + +15:33 +what we're gonna do is we're actually gonna save our + +15:35 +image as a much bigger image so that when we + +15:39 +upload our image to a print on demand app, it + +15:43 +will compress that image down in size, + +15:46 +which will in turn increase + +15:48 +the image's resolution. + +15:50 +It's a little Canva printing trick that I actually invented + +15:54 +myself. So first of all, give your new design a + +15:57 +file name, and then to save your image, click share, + +16:01 +and then click the download button. Then make sure that + +16:04 +PNG is selected as this is the correct file type + +16:07 +for print on demand apps. Then come to the size + +16:10 +slider and pull it all the way to the highest + +16:12 +point to make your image as big as possible. As + +16:15 +you can see, this feature has a little crown next + +16:18 +to it. So this is why we do need a + +16:20 +pro account because otherwise we couldn't use this crucial feature. + +16:24 +After that, click the transparent background box. This will now + +16:27 +remove the background box from the image, so it will + +16:29 +now be transparent. + +16:31 +This feature also has a crown icon next to it, + +16:34 +and so this is also why we need a pro + +16:36 +account too for both of these features, and then just + +16:40 +click download, and that's it. Canva will now turn your + +16:42 +design into a printable PNG file. Because it is a + +16:45 +very large file, due to us increasing the size, this + +16:49 +may take a few minutes. + +16:50 +Don't worry. This is normal. And look, we can now + +16:53 +upload our design onto the product and sell it. Nice. + +16:57 +But as a bonus, I also want to show you + +16:59 +something else inside The E con clubhouse. Because you see + +17:02 +in that top selling design, which inspired our t shirt, + +17:06 +you can see that it has a distressed vintage texture + +17:09 +that has been applied to the design. Well, as much + +17:12 +as I love Canva, unfortunately, + +17:14 +there is no way within Canva right now to easily + +17:18 +add in a distressed texture. Nope. You can go inside + +17:21 +of Canva, and you can find distressed filters and textures, + +17:24 +and you can place them on top of your design, + +17:27 +but all that is going to do is it's just + +17:29 +going to add black markings onto your picture. And so + +17:33 +then if you try and print that picture onto a + +17:35 +t shirt, for example, that is not black, it's going + +17:38 +to look terrible. + +17:40 +Instead, we need to add a distressed filter that will + +17:42 +add this texture, but make it transparent + +17:45 +to match with any product variant color. And to do + +17:49 +that, I actually use 2 other websites in addition to + +17:52 +Canva. 1 is Creative Fabrica, and the other is Photopea, + +17:56 +which is a free version essentially of Photoshop that you + +17:59 +can access on your internet browser. + +18:01 +So I will have a separate video tutorial that you + +18:04 +can watch that will show you how to do this. + +18:07 +But you know what? Not all products need a filter + +18:10 +added to them. For example, here is another top selling + +18:13 +print on demand t shirt on Amazon, and look, it + +18:16 +has no distressed filter added to the design. + +18:19 +So not all designs need to have any filters at + +18:23 +all and can be sold as is. For many different + +18:26 +types of design styles, you can just create them in + +18:28 +Canva and sell them as is. So go ahead, give + +18:32 +this a try for yourself, and I'll see you in + +18:34 +the next video. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org b/_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org index 3b3eb1b..a124aa4 100644 --- a/_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org +++ b/_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org @@ -6,10 +6,9 @@ #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=0a8af42f944f1c6961a8db02fdfa5a3f&serverId=99488804638e465693eed17924c57b60][video]] - - https://en.wikipedia.org/wiki/Public_domain -* notes +* Notes ** example of free photo used - there is a very popular beach photo that a number of sellers use - on redbubble it is a popular wall print @@ -62,7 +61,7 @@ ** problems - some sites won't allow you to use a public image - redbubble requires you to change it up a lot -* desc +* Tutorial Notes Please read first: I am not a lawyer. I have no legal training. I cannot give legal advice. This video is not a replacement for a lawyer. This is information I am giving from my personal perspective and experience. Some important links for this video are: @@ -73,3 +72,2211 @@ https://free-images.com https://www.rawpixel.com/category/53/public-domain https://en.wikipedia.org/wiki/Pixabay https://en.wikipedia.org/wiki/Pexels + + +* Review + +** Summary +This lesson explains how to find free photos, clip art, illustrations, and public domain images for print-on-demand products. + +** Core Idea +Free images can be useful for POD, but the license matters. + +Do not treat “free to use” as the same thing as “safe to sell unchanged.” + +** Main Sources +- Pixabay +- Pexels +- Free-images.com +- Rawpixel +- Canva image library + +** Important License Distinction + +*** Public Domain / CC0 +Usually the safest and broadest category. + +Generally allows: +- commercial use +- modification +- redistribution +- use without attribution + +*** Platform Licenses +Pixabay, Pexels, and Rawpixel also have their own licenses. + +These often allow commercial use, but may restrict: +- selling the image unchanged +- using it as standalone merchandise +- redistribution without meaningful modification + +** Pixabay Notes +Pixabay images uploaded before January 9, 2019 were under CC0/public-domain-style licensing. + +Images uploaded after that generally fall under the Pixabay license, which is more restrictive and vague about how much editing is required. + +** Pexels Notes +Pexels also had older CC0 images, but newer uploads use the Pexels license. + +The exact upload date matters. + +** Free-images.com +Useful because it helps locate images that were originally marked public domain / CC0. + +This is helpful when you want safer images with fewer licensing concerns. + +** Rawpixel Notes +Rawpixel has separate sections: +- public domain +- free + +Do not confuse them. + +The public domain section is much safer for direct POD use. +The free section may require considerable artistic modification. + +** Canva Notes +Canva includes images from sources like: +- Pexels +- Pixabay +- Getty Images + +Use the information tab to check where an image came from. If needed, search for the original upload to check its license/date. + +** Warnings +- Always read the license yourself. +- Free does not always mean public domain. +- Commercial use does not always mean you can sell the image unchanged. +- Platform rules may be stricter than copyright law. +- Redbubble may reject public domain images if they are not transformed enough. +- Etsy appears more tolerant, but you should still check current rules. +- This is not legal advice. + +** Image Source Checklist [0/6] +- [ ] Identify original source +- [ ] Check license type +- [ ] Check upload date if relevant +- [ ] Confirm commercial use is allowed +- [ ] Confirm whether modification is required +- [ ] Save/source the license evidence + +** Public Domain Safety Checklist [0/5] +- [ ] Image is marked CC0/public domain +- [ ] Source page confirms license +- [ ] No trademark/copyright issue visible +- [ ] No misleading endorsement implied +- [ ] Platform allows this use + +** POD Use Checklist [0/5] +- [ ] Image is high enough quality +- [ ] Image fits product format +- [ ] Image is modified if license requires it +- [ ] Final design is distinct enough for platform rules +- [ ] Test product mockup before publishing + +** Key Insight +There are two separate questions: + +1. Am I legally allowed to use this? +2. Will this platform allow me to sell it? + +Both must be yes. + +** My Take +The safest workflow is: + +1. Prefer CC0/public domain sources +2. Keep proof of source/license +3. Modify the image creatively anyway +4. Check marketplace rules before uploading + +** Bottom Line +Free images can be valuable, but license discipline matters. + +Use them carefully, track your sources, and avoid assuming that every “free” image can be sold unchanged. + + +* Transcript +#+begin_example +00:00 +Hey, everyone. So in this video, I'm just gonna take + +00:03 +you through + +00:04 +how I personally find free pictures as in free clip + +00:08 +art, free art, and free photos + +00:11 +which I use for print on demand products that I + +00:14 +create. And it's actually a really common thing. + +00:16 +So, + +00:18 +while definitely there are lots of very talented + +00:21 +print on demand, + +00:23 +stores who + +00:24 +do create their own photos. They take their own photos + +00:27 +and they make their own art. + +00:30 +A lot of, + +00:31 +people, + +00:32 +use free photos and free pictures that they find online + +00:35 +and turn them into products as well. + +00:38 +And I wanted to give you an example of this. + +00:40 +So 1 of the most common ones that you will + +00:42 +see + +00:43 +is, + +00:44 +in here, there is a very popular beach photo, which + +00:48 +is + +00:49 +a, print on which is a public domain photo here. + +00:52 +So this photo here, + +00:55 +if we come + +00:56 +back, we'll + +00:58 +see here that that's so that's 1 seller who's using + +01:01 +that, + +01:03 +and there's another seller here who's using it. + +01:06 +And if you come on over to Redbubble, it's actually + +01:08 +1 of the most popular, + +01:11 +wall prints on there. So this is a free picture + +01:15 +which you can find on Pixabay. + +01:17 +And so this is how + +01:19 +most of us in the print on demand world, this + +01:22 +is how + +01:23 +we get a lot of + +01:26 +pictures, + +01:27 +photos, clip art. We find free pictures on websites like + +01:31 +Pixabay. + +01:32 +So I'm gonna be taking you through some of the + +01:34 +ones that I personally use. + +01:37 +And, + +01:37 +Pixabay, + +01:38 +it's + +01:39 +very, very interesting. + +01:42 +So this here is Pixabay. If you've never heard of + +01:45 +Pixabay before, it is a huge online + +01:48 +stock library + +01:49 +of royalty free photos, + +01:52 +pictures. There's also videos and music and sound effects on + +01:56 +here as well that you can use which could be + +01:58 +really great for advertising purposes. But when it comes to + +02:00 +creating products, you're probably gonna be most interested obviously + +02:04 +in the photos + +02:05 +and the pictures. + +02:07 +And all of these + +02:09 +are pictures which have been uploaded by the original artist. + +02:12 +And so the artist has chosen to upload their, + +02:16 +their art + +02:17 +and, they have uploaded it for the greater good. + +02:20 +So this is not stolen content. + +02:23 +This is pictures + +02:25 +by the artist and the way it works is really + +02:27 +simple. Let's say we came here and, you know, we + +02:29 +searched for, + +02:31 +surfing. + +02:33 +If we don't clarify exactly what we want, it's going + +02:35 +to, + +02:37 +show it to us. It's gonna, you know, look through + +02:40 +all of its, you know, different pictures to do with + +02:42 +surfing. + +02:44 +And it shows in here photos because they're probably the + +02:46 +most popular. But we can come and we + +02:49 +can specifically choose. So, + +02:51 +we can come + +02:53 +and we can choose. So we can come here and + +02:55 +we can be like, you know, for example, illustration. + +02:58 +Sorry. + +02:59 +I opened up the + +03:01 +the Vietnamese version of Pixabay and now it's + +03:04 +set to Vietnamese. + +03:06 +So, + +03:08 +my IP addresses. So you can see here now we've + +03:10 +got different vectors. + +03:11 +And, you know, you could use this here, for example, + +03:14 +in a t shirt design. And, + +03:17 +yeah. So it's a really amazing website to find + +03:21 +a ton of free content. + +03:23 +However, the thing you have to understand when you're coming + +03:26 +here is that, + +03:28 +they + +03:29 +there are different licenses for different images and it's not + +03:33 +well + +03:34 +explained. + +03:36 +So if we come here, for example, to, you know, + +03:39 +this this photo here, + +03:42 +it says that, you know, it it it says to + +03:45 +us it's free to use. Great. And it's got a + +03:48 +link to a content license. Well, if we come and, + +03:52 +oh, sorry. Let's open up that content license. + +03:55 +If we open up the content license, you know, it + +03:58 +says so we can use the content for free. We + +04:00 +don't have to attribute the author, which is true. So + +04:02 +we don't have to attribute to the artist and that + +04:04 +we can modify and adapt it into + +04:07 +new works. + +04:08 +But then it has a bunch of prohibited uses. Now + +04:11 +these prohibited uses do not stop you from using this. + +04:14 +They're just a little bit + +04:15 +vague. So, you know, they say that you can't sell + +04:18 +or distribute the photo as it is without editing it, + +04:20 +which makes sense. + +04:22 +But they don't really explain exactly what would count as + +04:26 +editing it. So whenever you use an image which has + +04:29 +this license, + +04:31 +you probably do want to edit it substantially. + +04:33 +And because I'm not a lawyer, + +04:35 +I can't tell you how much you you have to + +04:37 +change and modify + +04:38 +the image for it to count. + +04:42 +But, + +04:43 +yeah. + +04:44 +This the, + +04:46 +people use this use these images all the time. And + +04:49 +a big part of why they use these images is + +04:51 +because + +04:52 +if you come here to, Pixabay's Wikipedia page, it explains + +04:55 +it even better than I can. Pixabay was actually purchased + +04:59 +by Canva. + +05:00 +So the images that you find on the Pixabay website + +05:04 +are included within Canva usually if you have a Canva + +05:08 +account, which is very helpful so that you don't have + +05:10 +to go and download them from Pixabay and then re + +05:12 +upload them into Canva + +05:13 +if you are using that app. + +05:16 +However, something that's important to note is that, + +05:19 +this + +05:21 +license + +05:22 +here, this did not always exist on Pixabay. + +05:25 +So Pixabay, + +05:26 +back, + +05:27 +before, + +05:30 +the ninth of January 2019, + +05:32 +all of the images on Pixabay + +05:34 +had a CC 0 license which is effectively a public + +05:38 +domain license. + +05:39 +And a public domain license + +05:42 +is, + +05:44 +very, very broad and it lets you use + +05:48 +images legally + +05:50 +without making any modifications + +05:53 +to them. There are some legal restrictions. So for example, + +05:56 +you can't + +05:58 +like, there are restrictions around, + +06:01 +like, for example, + +06:02 +like implying that the subjects + +06:05 +in the photo might agree + +06:07 +or be, + +06:09 +they might agree with like, you know, like your your + +06:11 +product or your message or things like that. So there + +06:14 +are some legal limits of that but they're very, very + +06:17 +minor. So generally, with a public domain license, + +06:21 +you can just resell images as is legally. + +06:25 +So that's why even though when you come to Canva, + +06:28 +it tells you it will it will post a content + +06:31 +license + +06:32 +on every single page. + +06:34 +However, + +06:35 +anything that was, + +06:38 +uploaded + +06:39 +prior to ninth of January 2019 + +06:42 +on Pixabay + +06:43 +has a public domain license + +06:45 +which again is extremely unrestrictive and that can't be changed. + +06:49 +You cannot legally change a public domain license once it's + +06:54 +occurred. Once you've placed it in the public domain, it's + +06:56 +there forever. + +06:58 +So, you know, as the terms of CC0 explicitly + +07:01 +indicate, + +07:02 +that the surrender into the public domain, + +07:05 +you know, it cannot be changed. Once it's in there, + +07:08 +it's in there forever. + +07:09 +So you're going to see why that's important shortly in + +07:12 +this video. So that's why when you're using Pixabay to + +07:15 +find free pictures, + +07:17 +you want to come and you want to check out + +07:18 +the details. So you want to see when it was + +07:20 +uploaded. + +07:21 +So for example, + +07:23 +this 1 here, it was uploaded + +07:26 +in April 22, + +07:28 +20 19. + +07:30 +So this means then that it was uploaded + +07:33 +after January ninth 2019. + +07:36 +So this does not have a public domain license. This + +07:38 +has this license. + +07:40 +So keep that in mind that this license states that + +07:44 +you do have to, + +07:46 +you can't sell this photo as is. + +07:50 +Whereas, + +07:52 +I'm just gonna quickly show you something. + +07:55 +This is here what I wanted to show you. So + +07:57 +this picture here, the 1 that, you know, all of + +08:00 +the people on, + +08:02 +Etsy are using, if we come and we check out + +08:05 +the details of it, you will see that it was + +08:07 +uploaded August 17 2017, + +08:10 +which means then, + +08:12 +obviously, + +08:13 +it was uploaded with a public domain license or effectively + +08:17 +a public domain license because it has a c c + +08:19 +0 license and that can't be changed. That's why this + +08:23 +picture is so popular, not only because it's a great + +08:26 +picture + +08:27 +but because of the fact that it has such an + +08:29 +unrestrictive + +08:30 +license. + +08:31 +So it's up to you when you're using Pixabay. + +08:35 +You can choose to use all of the images + +08:38 +in there because they are allowed to be used for + +08:40 +commercial purposes. + +08:42 +When you do, keep in mind that if you're going + +08:44 +to be using + +08:46 +images that were uploaded + +08:48 +after January ninth 2019, + +08:50 +they do have the Pixabay license and that license is + +08:53 +vague. + +08:54 +And so if you don't want to have to worry + +08:57 +about the vague license + +08:59 +and if you're not sure if your edits are going + +09:01 +to be, + +09:03 +substantial + +09:04 +enough + +09:04 +to an image, + +09:06 +then you can just focus on finding images that have + +09:10 +the public domain license. And there is an easy way + +09:13 +to do that which I will explain shortly. But there's + +09:16 +another website I wanna talk about too which you can + +09:19 +find free images and it is very similar to Pixabay. + +09:24 +So this is the website I wanted to show you, + +09:26 +Pexels. It's very similar to Pixabay. Pixabay has a lot + +09:30 +of different types of pictures so it's the 1 that + +09:33 +I tend to go to out of the 2, because + +09:35 +it's got both photos and it's got + +09:38 +clip + +09:39 +art and vectors. + +09:41 +But Pexels just focuses on photos and + +09:45 +videos. So you can come here, you can find photos + +09:47 +and videos. + +09:49 +But just like Pixabay, + +09:51 +the photos on here have a royalty free license. And + +09:54 +so, you know, it's very similar. You come here, you + +09:56 +just type in, you're surfing, + +09:58 +and now you've got a bunch + +10:00 +of photos. And a lot of the photos you find + +10:02 +on Pexels, + +10:04 +are, + +10:05 +like stunning. Like, there are very very + +10:08 +stunning photos on here and + +10:11 +they are free. + +10:12 +And + +10:13 +their license + +10:14 +is extremely similar to Pixabay. + +10:17 +You are allowed to use them for free even for + +10:19 +commercial purposes. You don't have to attribute + +10:22 +the artist + +10:24 +and, you know, you're welcome to modify them. And you + +10:26 +do have to modify them if you want to sell + +10:29 +them. You cannot sell unaltered copies. + +10:32 +You have to modify it first. + +10:34 +Again, they do not give you a big explanation as + +10:38 +to what that means so it is vague. And so + +10:40 +I understand that a lot of people will be iffy + +10:42 +about using them for commercial purposes because they don't give + +10:46 +a vague because they give a vague answer as to + +10:48 +what counts. + +10:50 +However, just like with Pixabay, + +10:52 +some of these images were uploaded with a CC 0 + +10:55 +license. In fact, a lot were. I don't know the + +10:58 +exact date unfortunately, + +11:00 +but + +11:02 +there was + +11:03 +prior + +11:05 +to + +11:06 +it's it was sometime I believe in 2019 + +11:11 +or maybe even late 2018. + +11:13 +It used to be that just like with Pixabay, initially + +11:16 +the images were uploaded with a CC 0 license. + +11:20 +So now, of course, any images that are uploaded + +11:23 +since the change, since when they added in their own + +11:25 +content license, which again I think was either like late + +11:28 +2018, + +11:29 +maybe 2019, + +11:32 +images from that point onwards + +11:34 +do now have the Pixels license. But the images that + +11:37 +were initially uploaded with the CC 0 license, that license + +11:41 +is there forever. And even though every single image you + +11:44 +find on here, it's just like with Pixabay where they + +11:47 +place + +11:47 +that content license that, you know, that they will have + +11:50 +on their I can't find it on here, but they'll + +11:52 +probably have a link to + +11:54 +the, + +11:56 +they'll have a link to the content license probably on + +11:58 +every single page, even images which don't have, + +12:02 +even which images which do have a CC 0 license, + +12:05 +they won't state that. + +12:07 +But, + +12:09 +the the images that were uploaded with that have it + +12:11 +and they have it for life. And you can see + +12:14 +that there's a button, edit in Canva. That's because Pexels + +12:17 +was also purchased by Canva. So it's very handy + +12:20 +that, + +12:22 +generally, anything that's on Pexels, you'll usually find already within + +12:26 +Canva. + +12:27 +So very, very convenient. + +12:30 +But of course, what's not convenient is, you know, trying + +12:34 +to know which images are in the public domain if + +12:37 +that's what you want to stick to. If you just + +12:38 +wanna stick to the images with a CC 0 license, + +12:42 +that information is not easily done. You can't just come + +12:44 +here and search for those + +12:46 +which is why + +12:48 +we wanna use my favorite website next. + +12:52 +Okay. So we have come to free dash images dot + +12:56 +com And this is an incredible resource. + +13:00 +So this was created, I believe, in response to the + +13:03 +fact that websites like Pixabay and Pexels + +13:06 +changed their licenses + +13:09 +but did not place on their website + +13:12 +information on how to find + +13:14 +the images which were uploaded with the CC 0 license + +13:17 +and now legally have that license for + +13:20 +life. So this was created and it allows you to + +13:24 +search for photos online that have that license and it + +13:29 +is really really helpful. So you come here and you + +13:32 +choose what type of image that you want. So + +13:36 +like if we come to stock images, it's gonna be + +13:38 +things like + +13:41 +photos. + +13:44 +So you can see photos. + +13:46 +If we come + +13:47 +and do a search + +13:50 +for, + +13:51 +fine art I'm not sure if we're gonna get anything + +13:53 +because a lot of the fine art is historical fine + +13:56 +art and I don't know when surfing was created. So + +13:59 +it doesn't have any fine art. Oh, shoot. There we + +14:01 +go. So you know you see it's found some historical + +14:03 +artwork there. + +14:06 +Yeah. And this wooded flowers. + +14:10 +There we go. So this is more what you expect + +14:12 +to find with fine art. + +14:15 +And if we come and, you know, we do a + +14:17 +search for + +14:18 +illustrations, + +14:20 +now we've got, you know, like clip art style things + +14:23 +and also just, you know, like paintings. + +14:25 +So, you can find so many free images on here. + +14:29 +And + +14:31 +the really great thing is that it tells you + +14:33 +where it was sourced from. + +14:35 +So + +14:36 +you come here for example. + +14:39 +So + +14:40 +this is actually from Pixabay. + +14:43 +This This image was acquired from Pixabay. It was marked + +14:45 +as public domain or c c 0 and is free + +14:47 +to use. To verify, go to the source and check + +14:49 +the information there. + +14:51 +What do they do? They provide a link + +14:54 +to where you can go and + +14:57 +check it out + +14:58 +on Pixabay + +15:00 +which is fantastic. So you can go and, + +15:04 +you know, check to see, + +15:06 +when it was uploaded if you want to double check, + +15:08 +which is always a really good idea to do. Because + +15:12 +once again, we're here on Pixabay and it's got the + +15:14 +content license linked on this page, + +15:17 +very deceptive. + +15:19 +But if we come to details, + +15:21 +you will see it was uploaded May seventeenth + +15:23 +2016. + +15:25 +So it was uploaded with a CC 0 license + +15:28 +and that legally cannot be changed, which is why free + +15:30 +images dot com + +15:32 +has, created this resource for us so that we can + +15:36 +easily go find them. So you could go and this + +15:39 +image is probably within Canva if you would like to + +15:41 +use it. + +15:44 +Or if, you know, if you're not using Canva and + +15:47 +you wanna find images, + +15:49 +outside of it or if you want to very easy + +15:51 +or if you would rather download images + +15:53 +with a CC 0 license so that you know for + +15:56 +certain, you might find it on here and then re + +15:58 +upload it. You can you don't have to go to + +16:00 +Pixabay and download this if you don't want to. You + +16:03 +can just download it from here. + +16:05 +So, + +16:07 +this is an absolutely amazing resource + +16:09 +and the majority of images on free dash images dot + +16:13 +com come from, + +16:15 +Pixabay and Pexels. So that's why even though I can't + +16:19 +think off the top of my head the exact date + +16:21 +that Pexels changed over their license, the wonderful thing is + +16:25 +that we have this website here + +16:27 +which, + +16:29 +has already done the information for us and has sorted + +16:32 +through them. + +16:33 +So it is fantastic. + +16:36 +But there is + +16:37 +another website which is also very helpful to know about. + +16:42 +And that website is this 1 here, Rawpixel. + +16:46 +So Rawpixel + +16:47 +has a huge directory of different images that you can + +16:50 +use online and they all come in a range of + +16:54 +different licenses. + +16:55 +So, + +16:56 +they have a public domain section and they have a + +17:00 +free section + +17:01 +on the website. A lot of people mix these up. + +17:04 +I once showcased Rawpixel in a wholesale TED video. + +17:07 +People came. They came to the free images. They downloaded + +17:10 +them. They got into a lot of trouble. + +17:13 +They didn't realize that the public domain section is separate + +17:16 +from the free section. + +17:18 +So + +17:19 +the public domain stuff has a c c 0 license + +17:22 +and the c c 0 license allows you to just + +17:25 +literally redistribute + +17:27 +the exact same picture for commercial purposes. + +17:30 +Yeah. It's pretty + +17:32 +it's pretty open with what you can do with it. + +17:38 +So, + +17:38 +with this 1 here, a lot of the pictures they + +17:42 +have + +17:43 +are, + +17:44 +are historical pictures. + +17:46 +And the interesting thing is that there are there's a + +17:48 +there was a legal ruling in the USA + +17:50 +that, + +17:52 +even if because like a lot of these images are + +17:54 +heavily edited images of the original artwork pieces to restore + +17:58 +them. So they had to edit the original photos that + +18:01 +they took of these pieces or the scans. + +18:04 +And so it used to be that perhaps that was + +18:06 +considered to be creative + +18:08 +work. So you couldn't just take somebody's + +18:10 +enhanced version because they had to put artistic + +18:13 +effort, a lot of artistic + +18:16 +into enhancing that. However, it was deemed that that was + +18:19 +not considered to be, + +18:22 +different enough from the original. And so even if you + +18:25 +enhance an older piece of art, that still has a + +18:28 +public domain license as per the ruling in the USA. + +18:32 +So these images here, they have released under the public + +18:35 +domain license like they legally have to, + +18:38 +even though they are enhanced versions of it. So if + +18:40 +you would like to get + +18:42 +historical artwork + +18:44 +because + +18:45 +this this stuff here, this can be used for all + +18:48 +sorts of different things. Look at this. These are beautiful + +18:51 +backgrounds. + +18:52 +You don't + +18:54 +have to be + +18:55 +selling something aimed at a historical, + +18:59 +context, like, you know, aimed at people that enjoy historical + +19:01 +artwork to find a use for a beautiful background like + +19:05 +this. + +19:05 +This is timeless. So you can download public domain images + +19:09 +from here. They also do have a big collection of + +19:13 +public domain, + +19:15 +photos as well. + +19:17 +A lot of them are from, + +19:21 +NASA actually + +19:23 +because NASA released their images in the public domain. So + +19:26 +they took a lot of their images and they enhanced + +19:29 +them. + +19:30 +So, + +19:31 +a lot of people who sell Hubble images + +19:34 +will get their images + +19:36 +from RawPixel + +19:37 +because they are beautifully + +19:39 +enhanced and they are in the public domain. And if + +19:42 +you go to Etsy, you will find people selling photos + +19:45 +from NASA. + +19:46 +If you want to use their free images, + +19:49 +I would again recommend that you look over the license + +19:52 +because, + +19:53 +the license + +19:55 +is restrictive. + +19:56 +So, + +19:57 +this one's in the public domain, so this one's not. + +19:59 +But this 1 here I had been looking at and + +20:01 +it has the free license. So for example so if + +20:04 +if you come and if you view the license, + +20:07 +again, is very vague. + +20:09 +I really wish they were not so vague. + +20:11 +Commercial use license. + +20:13 +You obviously cannot distribute it as is. That's very standard. + +20:17 +You can't use raw pixel content for prints or other + +20:20 +merchandise + +20:21 +without adding considerable artistic value. + +20:24 +What does that mean? + +20:26 +It's very, very vague. + +20:28 +But there are a lot of incredible free images. + +20:32 +So, + +20:33 +again, your mileage may vary. If you want to use + +20:36 +1 of their free images + +20:39 +in a design, + +20:41 +the license and, again, you need to read over the + +20:43 +license for yourself, but the license does allow you + +20:47 +to, + +20:48 +use them in commercial, + +20:50 +products. + +20:52 +But it has restrictions. Whereas the public domain license, + +20:55 +very few restrictions. + +20:57 +You know, they've got the public domain + +21:00 +license + +21:03 +here. So, + +21:04 +yes. + +21:06 +You've got 2 different types here on RawPixel, + +21:09 +but it can be a fantastic resource + +21:12 +as + +21:13 +well. And I also want to show you something else + +21:16 +that I think you'll find very helpful to, + +21:19 +know to. + +21:21 +And that is this. So if you are going to + +21:24 +be using Canva + +21:25 +and + +21:27 +you're not going to be sourcing your photos + +21:29 +from outside of, + +21:32 +like in from Pixabay and uploading them and you instead + +21:34 +want to just use the images that have been directly + +21:37 +from uploaded from Pixabay into + +21:41 +into Canva itself, + +21:42 +you can find out the history of that image, which + +21:45 +is, you know, good to know. So let's say I + +21:47 +came and did a search for New Zealand + +21:49 +and I came to photos + +21:52 +and then let's come and say that I found this + +21:54 +1 here. Well, what we can do is we can + +21:56 +come to the information + +21:58 +tab + +21:58 +and we can find more information about where it was + +22:01 +where it came from. So this 1 here, it came + +22:04 +from Getty Images, + +22:06 +and Canva has purchased a license for it. Whereas this + +22:08 +1 here and so this is a pro image. + +22:11 +Whereas this 1 here, we can come we can check + +22:13 +out the information from it. This 1 is from Pexels. + +22:16 +So this is why this 1 has a free license + +22:19 +because this was already + +22:21 +a, + +22:23 +a free image. + +22:24 +And, + +22:25 +whereas, + +22:26 +this 1 here, Canva, + +22:29 +has a deal with Getty Images to be able to + +22:32 +use that. And, if you want to find out more + +22:36 +information about this, you can use this to find, + +22:40 +to generally find + +22:41 +the original upload to Pexels. So if you wanna find + +22:45 +out, for example, what date this was uploaded, + +22:49 +you could, look for, + +22:51 +this photographer + +22:53 +within pixels. You could go do a Google search for + +22:56 +this photographer + +22:57 +to then get access to their profile. + +23:00 +And I'll actually do that, right now as an example. + +23:04 +So I'm back and I went and I did a + +23:06 +search for him. So put in the name, put in + +23:09 +pixels, and + +23:11 +there is, + +23:13 +the + +23:14 +photographer. + +23:15 +So now you could go through and you could find, + +23:20 +that image, and then you could check out the date. + +23:23 +So there were there are 300 + +23:26 +images in here. We're looking for this 1. I'll quickly, + +23:30 +briefly just check around to see if I can quickly + +23:32 +find it, but I won't make everybody go through with + +23:35 +me + +23:36 +while I do a search. + +23:38 +But, like, let's take for example this 1 here. This + +23:40 +is also, by the looks of it, in New Zealand. + +23:45 +Information. + +23:46 +This was uploaded October fourth 20 22. So, + +23:52 +we can know that this image here does does not + +23:56 +have a CC 0 license. This has + +23:59 +Pexels license. + +24:01 +But that's what's really nice. We can take the information + +24:05 +that we find within Canva, and then if you do + +24:07 +find the original photo, + +24:10 +you can then check out, + +24:12 +the + +24:14 +what date it was uploaded. + +24:16 +So let's see. + +24:18 +Oh, hold on. + +24:20 +This 1 here, more information. + +24:23 +This 1 here was uploaded March fifth + +24:26 +20 22. So even though it was taken in 2014, + +24:30 +what matters is the date that it was uploaded in + +24:32 +and it was uploaded, + +24:34 +March fifth 20 22. So this picture here has a, + +24:39 +has the standard Pexels license, but there it is. Right + +24:42 +there, we found it. It wasn't hard to find at + +24:44 +all. + +24:45 +So that is very helpful. + +24:47 +But, + +24:49 +there is something that I want to talk about. + +24:52 +So the first thing I want to talk about is + +24:54 +this. Before + +24:56 +you use any images that you find online, + +24:59 +be sure to read + +25:01 +what the restriction what the license for it is and + +25:04 +then any restrictions that go along with it. Do not + +25:06 +take + +25:07 +anything I say as legal advice because I am not + +25:11 +a lawyer. + +25:12 +I cannot give legal advice. + +25:14 +I am not a copyright lawyer. I can only speak + +25:17 +from my own personal experience. + +25:20 +So you know, everything I tell you about the public + +25:22 +domain, be sure to read it. Be sure to read + +25:24 +it and find out if there's any restrictions on there + +25:27 +that I did not mention. + +25:29 +And, + +25:31 +make sure to read over anything yourself, + +25:34 +because I'm not a lawyer and I cannot give legal + +25:36 +advice. The second thing is that keep in mind, even + +25:40 +if you are legally + +25:41 +allowed to sell an image as is without modifying it, + +25:45 +it doesn't mean that the website that you wanna upload + +25:47 +it to is going to allow that. Case in point, + +25:50 +red bubble. So as we've established, + +25:52 +this + +25:53 +is a public domain image. We all have the right + +25:56 +to come in and use this. You could upload this + +25:59 +image today legally if you want. But Redbubble + +26:03 +have historically been very inconsistent about whether or not they + +26:06 +have allowed it. They do talk about public domain pictures + +26:09 +within the FAQ and they have clarified that you can + +26:12 +use public domain images. However, they have also stated that + +26:15 +they now would like them to + +26:18 +be used for new creative + +26:20 +pieces. + +26:21 +Again, they're very vague about how you can use them. + +26:26 +So unless you are substantially transforming them, these days, if + +26:29 +you just upload + +26:31 +a public domain picture like this and modify the colors, + +26:34 +I think that you are going to have very inconsistent + +26:37 +results about whether Redbubble is okay with that or not. + +26:41 +And I haven't been able to get clarification necessarily on + +26:44 +why sometimes they are okay with it and sometimes they're + +26:47 +not. My guess is that if the picture has not + +26:49 +been uploaded previously + +26:50 +that they're + +26:52 +much more welcome to it. But if they don't want + +26:54 +to have 100 people, for example, just uploading this picture, + +26:58 +you know. Even if they legally can, Redbubble can say, + +27:00 +we don't wanna be flooded with this exact same picture. + +27:04 +And so they can make that choice. Just because you + +27:06 +can legally + +27:07 +doesn't mean that a website is going to allow it. + +27:09 +Be sure to read the terms and conditions. + +27:12 +Whereas on Etsy, + +27:14 +as I said to you, it's much more free game + +27:18 +on here. I have not read anything personally in Etsy's + +27:21 +terms of service + +27:23 +that has said that you can't use them + +27:25 +and people use them all of the time. So that + +27:28 +picture here, it's from this seller here. + +27:31 +This seller here is using it. If we were to + +27:34 +scroll down long enough, we'd find another person who's using + +27:38 +it. + +27:40 +This is not the same picture but it's from the + +27:43 +same photographer. + +27:44 +This person here is using that picture. So + +27:48 +I said to you, if we could just if we + +27:49 +keep scrolling and scrolling, we'd find more people who are + +27:52 +using this picture. So, you know, + +27:55 +with Etsy, + +27:57 +they have historically been absolutely welcome for using it. + +28:02 +But, + +28:03 +yeah. Make sure you check with every single website you + +28:06 +want to upload it to + +28:08 +before you do that so that you don't get into + +28:10 +any trouble. Peace. These are my favorite websites and I + +28:14 +hope that they can help you. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org b/_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org index 0cf4d28..0c7fa62 100755 --- a/_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org +++ b/_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org @@ -55,7 +55,484 @@ *** save image - save it as a png -* Description +* Tutorial Notes Please note – as a bonus, unadvertised extra feature, we try to add written descriptions to videos. We are still in the process of adding a description to this video. We are aiming to complete this soon! In this video, I’ll show you step-by-step how I take my favorite grunge texture that I got for free on Creative Fabrica, and then add it to print on demand designs for free using Photopea to give my products a trendy vintage look! + + +* Review + +** Summary +This lesson shows how to add distressed vintage texture effects to print-on-demand designs using Creative Fabrica and Photopea. + +** Core Idea +A distressed overlay can make some designs look more premium, vintage, and visually interesting. + +But it should only be used when it fits the design style. + +** Practical Value +- Find distressed texture packs +- Use Photopea for advanced editing +- Apply texture as transparency, not just a black overlay +- Export final design as PNG +- Create vintage-style POD designs for free or cheaply + +** Tools Used +- Creative Fabrica +- Photopea +- PNG export + +** Important Warning +Do not just place a black grunge texture on top of the design. + +That may look okay on black shirts, but it can look terrible on other shirt colors. + +The distressed effect should remove parts of the design transparently. + +** Distressed Texture Checklist [0/5] +- [ ] Design style fits vintage/distressed look +- [ ] Texture file downloaded +- [ ] Texture covers full design +- [ ] Distress applied as transparency +- [ ] Final file exported as PNG + +** Photopea Workflow Checklist [0/8] +- [ ] Open design in Photopea +- [ ] Add distressed texture layer +- [ ] Resize texture to cover full design +- [ ] Rasterize texture layer +- [ ] Hide main design layer +- [ ] Use Select → Color Range +- [ ] Clear selected texture from design +- [ ] Delete texture layer + +** Export Checklist [0/4] +- [ ] Export as PNG +- [ ] Preserve transparent background +- [ ] Test on product mockup +- [ ] Check effect on multiple shirt colors if needed + +** Warnings +- Not every design should be distressed +- Distressing can make clean/cute designs worse +- JPEG does not support transparency +- Use PNG for POD designs +- Strong distress effects may reduce readability +- Always test the final design on the product + +** Key Insight +Distressing is a style choice, not a requirement. + +It works best when the product should feel: +- vintage +- worn +- retro +- rugged +- premium casual + +** My Take +This is a useful finishing technique, especially for text-heavy or retro-style shirts. + +But it should be applied deliberately. + +A distressed texture should improve the design’s feel, not just be added because it is trendy. + +** Bottom Line +Use distressed overlays when they fit the product. + +Apply them as transparent texture, export as PNG, and always test the final result on the product mockup. + + +* Transcript +#+begin_example +00:00 +Hey, everyone, and welcome back. And in this video, I'm + +00:02 +gonna show you 1 of the simplest and easiest tricks + +00:05 +that we use in the print on demand industry to + +00:07 +make our products look a lot more visually stunning. And + +00:11 +that trick is using distressed + +00:14 +overlays. + +00:15 +Yes. By using a distressed overlay, you can take a + +00:17 +pretty good looking t shirt design like this 1 here + +00:20 +and make it look even cooler by making it look + +00:23 +like this. This looks way more interesting because now it + +00:27 +has that trendy vintage feel to it. And even better, + +00:30 +as I will show you, you can do this 100 + +00:33 +percent for free. Yes, for free. But before I show + +00:37 +you how to do that, I do just wanna point + +00:39 +something out, and that is that not every design needs + +00:43 +to have a distressed + +00:45 +look. Nope. This here, for example, is a top selling + +00:47 +t shirt on Etsy, and as you can see, it's + +00:50 +not distressed at all. The style it is in does + +00:53 +not match it, so it's not required. And in this + +00:56 +case here, if you added a distressed luxe's t shirt, + +00:59 +it would probably make the t shirt worse, not better. + +01:02 +But for the right product styles, it can really elevate + +01:05 +a design and the product. I think, for example, of + +01:08 +Crazy Dog T shirt, 1 of the most successful print + +01:11 +on demand brands in the industry. + +01:13 +If you browse through their store, you will see that + +01:15 +they use distressed overlays a lot. It allows them to + +01:19 +take a simple text based design and give it a + +01:22 +more premium feel, which is great because the more a + +01:25 +customer feels that your product is premium, + +01:29 +the higher the price that you can charge for it, + +01:31 +and the higher the price that you charge, the more + +01:33 +money that you can make. So then how can we + +01:36 +do this for our own products? Well, to do this + +01:38 +for free, I use a workaround trick. I download my + +01:42 +distressed textures from this website here, Creative Fabrica. On here, + +01:46 +they have amazing premium distressed texture images like this that + +01:49 +you can combine with your designs to turn it into + +01:52 +a distressed look. + +01:54 +But I do have to straight up be honest with + +01:56 +you. Creative Fabrica + +01:58 +is not a free website. + +02:01 +Nope. They are a marketplace for creative people to sell + +02:04 +digital downloads that they create. + +02:06 +So usually, you have to pay individually for these files + +02:09 +or purchase a monthly 4 dollar a month membership + +02:12 +that lets you download as many files as you like, + +02:15 +but you don't have to buy this or pay for + +02:17 +any images if you don't want to because currently + +02:20 +Creative Fabrica gives all new accounts that sign up with + +02:23 +them free downloads. + +02:25 +Yep. You can currently register a new account with them + +02:29 +and download any free files that you want from their + +02:32 +website, + +02:33 +including + +02:34 +the distressed image texture packs. It's an incredible bargain either + +02:38 +way, and so whether you choose to just take advantage + +02:41 +of the free downloads or you want to have access + +02:43 +to unlimited downloads every month, I will have a link + +02:47 +to Creative Fabrica in the video description below. It will + +02:50 +be an affiliate link. Using that link, as always, is + +02:53 +entirely optional, but it is appreciated if you choose to + +02:56 +use it. So thank you if you do choose choose + +02:58 +to do so. But yes, either way, you just come + +03:00 +to the website, and you get yourself a Creative Fabrica + +03:03 +account, and then you do a search, and you find + +03:05 +a grunge texture pack that you like. I quite like + +03:08 +this 1, so I will also have an affiliate link + +03:11 +to this texture pack in the video description below. Then + +03:14 +once you have your distressed texture image pack, we can + +03:18 +then move on to the next free website, + +03:20 +which is this website here, Photopea. Photopea is a free + +03:23 +Photoshop clone that you do not need to download and + +03:26 +that you can easily access access in your internet browser. + +03:29 +Using Photopea or Photoshop, + +03:31 +you can do advanced image editing that you can't do + +03:34 +in a drag and drop app like Canva. So yes, + +03:38 +come to Photopea and open up the image design that + +03:41 +you would like to turn into a distressed vintage design. + +03:44 +Next, open up the distressed texture image, and then drag + +03:48 +it in the corners to increase the size of the + +03:50 +image to make sure that you have covered your entire + +03:53 +design with it. Then come on over to this little + +03:56 +box here that lets you edit different image layers. + +04:00 +Right click the layer that has your distressed texture, + +04:03 +and in the menu, click to rasterize the layer. Next, + +04:07 +there is a little eye icon next to each layer. + +04:10 +Select it on the layer that has your image design. + +04:13 +This will now hide it. Then come to the top + +04:16 +menu in Photopea and click on the select menu item + +04:20 +and choose the color range option. Then on the pop + +04:23 +up screen, dial this option as far as you can + +04:26 +go, all the way up to 200. + +04:29 +Then come back to the layer with the image design. + +04:32 +Click on it. Then in the top menu, select the + +04:35 +edit option, and from the drop down menu, click clear. + +04:39 +Now come back to the image layer box, and once + +04:41 +again, click the eye icon next to the layer with + +04:44 +the image design, and now come and click on the + +04:47 +layer that has your distressed vintage texture, + +04:50 +and click the delete button to delete this layer and + +04:53 +to delete the texture, and then + +04:55 +that's it. The screen will probably look similar to this. + +04:59 +Don't worry. That is normal. Some people get a bit + +05:02 +confused at this point, but this is how it is + +05:06 +supposed to look. Now you can just come to file + +05:09 +and click to save and export the file, and select + +05:12 +to save it as a PNG. + +05:14 +Do not choose a JPEG because JPEG images cannot save + +05:19 +with a transparent background. To save your image with a + +05:22 +transparent background, you will need to select to save it + +05:25 +as a PNG file, and then that's it. We have + +05:29 +now taken a design that looks like this when it + +05:31 +is printed, and instead, we have now turned it into + +05:35 +a design that has this cool vintage distressed look to + +05:38 +it, and you can also experiment with lots of other + +05:40 +cool different types of textures as well. Yes. So this + +05:44 +here, as you can see, is a very lightly distressed + +05:47 +filter, so it adds subtle transparent flex to the image, + +05:50 +which gives it the look of having had the design + +05:53 +slightly chipped at over time. But you can choose to + +05:56 +go with the much more extreme textures like this 1 + +05:59 +here that has a much more dramatic effect. + +06:02 +So it's great to experiment with different types of textures + +06:05 +to see which style you like best and which 1 + +06:09 +fits your image the best. So then go ahead. It + +06:11 +is free to do, and it's actually quite a lot + +06:14 +of fun. So give it a try for yourself, and + +06:17 +I will see you in the next video. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org b/_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org index 0109e50..5140951 100755 --- a/_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org +++ b/_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org @@ -37,7 +37,7 @@ - be careful about trends -* Description +* Tutorial Notes ** intro In this video lesson, you’re going to learn how to SPY on winning Print On Demand designs & products, and to then use them as inspiration for creating your own ones. And yes, we said inspiration. It is very important that you do not copy them pixel for pixel, as this would be infringing on their copyrights. But, we can still make our own updated, BETTER versions! @@ -196,3 +196,2580 @@ What you want to do is to sort the designs based on sales in descending order. S Don’t get too hang up on finding perfect designs, the best way is for you to put your designs out there and let the market decide. So go on and find some designs that you can use as inspiration for your own products! You can also try searching for other niche like nurses. You can look for top performing designs for nurses. So you just have to look for designs for your own niche. You can find 5 top designs and create your own versions of these designs. + + +* Review + +** Summary +This lesson explains how to research successful print-on-demand designs and use them as inspiration to create original, sellable products. + +** Core Idea +Do not try to invent every design from nothing. + +Find designs that already have traction, understand why they work, then create your own improved or adapted version. + +** Print-On-Demand Model (Key Context) +Print-on-demand removes the need for inventory. + +Old model: +- buy bulk stock +- store it +- ship manually +- risk unsold items + +POD model: +- create product listing +- customer buys +- supplier (e.g. Printify) produces 1 unit +- supplier ships it +- you keep the profit margin + +** Main Research Sources +- Etsy +- Instagram +- Pinterest +- Facebook +- TeeSpy + +** Important Rule +Use winning designs as inspiration only. + +Do NOT: +- copy artwork +- copy layout exactly +- reuse text word-for-word +- use trademarks or copyrighted material + +** Etsy Research +Use Etsy to find products already selling in your niche. + +Look for: +- first-page organic listings +- bestseller badge +- recent reviews +- consistent review activity + +Ignore: +- ads +- obvious trademark traps +- purely seasonal spikes (unless intentional) + +*** Etsy Signals +- Bestseller badge = strong consistent demand +- Recent reviews = current sales +- Multiple recent reviews = strong ongoing demand +- Few reviews = weak or inconsistent demand + +Note: +Most buyers do NOT leave reviews → even a few reviews can imply many more sales. + +** Social Research + +*** Pattern Extraction (Core Skill) + +Do not search randomly. + +System: +Take a niche → view it through multiple design formats. + +Example (coffee): +- coffee sticker +- coffee decal +- coffee mug +- coffee t shirt + +Each format reveals a different layer: + +- sticker → simple icon ideas (high clarity) +- decal → typography structures (phrasing + layout) +- mug → emotional hooks + short jokes +- t shirt → full compositions + trends + +**** What You Are Actually Looking For + +Not designs. + +You are extracting: +- patterns +- phrasing structures +- emotional triggers +- layout styles + +Example: +“but first coffee” +→ short repeatable phrase pattern + +“I need coffee before I talk” +→ same structure, different wording + +**** Why This Works + +Each format filters noise differently: + +- stickers remove complexity → only strong ideas survive +- mugs compress ideas → only clear phrases survive +- shirts show what people actually wear → market-tested layouts + +So instead of guessing: +You are reverse-engineering what already works. + +**** Output of This Process + +After 10–20 searches, you should have: + +- 5–10 repeatable phrase structures +- 3–5 visual layout patterns +- 2–3 strong emotional angles + +That becomes your design input. + +**** Rule + +Extract patterns → then create. + +Never: +copy → paste → sell +*** Instagram +Search: +- memes + +Use for: +- jokes +- viral phrases +- emotional hooks + +Look for: +- high-like posts +- standout engagement vs others + +*** Pinterest +Search: +- stickers +- decals +- mugs +- t shirts + +Use for: +- sticker-style art +- typography ideas +- illustration concepts +- product pins + +Signal: +- number of saves/pins = popularity + +Note: +Pinterest is more female-dominated. + +*** Facebook +Search: +- + buying phrase + +Examples: +- coffee free shipping +- dog mom free shipping + +Filter: +- public posts +- last 6 months + +Validation: +- 25+ shares +- 30+ comments + +Avoid: +- copyright/trademark traps (e.g. Disney characters) + +** TeeSpy Research +Use TeeSpy for sales-based validation. + +Look for: +- high sales +- decent social engagement +- timeless concepts + +Avoid: +- trademark infringement +- dead trends +- low engagement products (if planning ads) + +** Cross-Niche Strategy +Combine niches to increase emotional connection. + +Examples: +- coffee → broad +- coffee + dogs → more personal +- coffee + dogs + books → possibly too narrow + +Goal: +- more personal WITHOUT shrinking audience too much + +** Humor Advantage +Funny designs can generate: +- shares +- viral spread +- free traffic + +Even non-buyers may share → increases reach. + +** Timeless vs Trend + +*** Timeless +- coffee humor +- professions (nurses, teachers) +- pets + +*** Trend/Seasonal +- holidays (Father’s Day, Christmas) +- viral memes +- news-related spikes + +Use trends carefully → short lifespan. + +** Product Launch Strategy + +*** Minimum Store Size +- Aim for ~20 products at launch + +*** Practical Setup +- 10 designs +- 2 products per design + +Avoid: +- low-effort duplication +- “4 designs × 5 products” padding + +** Flex Store Concept +You can mix product sources: + +- print-on-demand +- dropshipping (e.g. AliExpress) +- other suppliers + +This reduces pressure to create many designs. + +** Research Checklist [0/8] +- [ ] Search niche on Etsy +- [ ] Ignore ads +- [ ] Check bestseller badges +- [ ] Check recent reviews +- [ ] Search Instagram memes +- [ ] Search Pinterest stickers/decals +- [ ] Search Facebook posts +- [ ] Check TeeSpy + +** Design Inspiration Checklist [0/6] +- [ ] Identify why design works +- [ ] Identify target audience +- [ ] Identify emotion/joke +- [ ] Think of better version +- [ ] Try cross-niche variation +- [ ] Avoid protected content + +** Validation Checklist [0/6] +- [ ] Recent reviews exist +- [ ] Social engagement exists +- [ ] Pins/saves exist +- [ ] TeeSpy sales exist +- [ ] Not purely trend-based +- [ ] Legally safe to adapt + +** Store Launch Checklist [0/4] +- [ ] Enough designs to avoid empty store +- [ ] Logical product variety +- [ ] No cheap duplication +- [ ] Ongoing design creation plan + +** Warnings +- Do not over-research +- Do not chase perfection +- Avoid trademark/copyright traps +- Trends can mislead +- Platforms may reject even legal designs + +** Key Insight +You cannot predict winners with certainty. + +You improve odds by: +- starting from proven demand +- launching multiple designs +- letting the market decide + +** My Take +This is fundamentally a volume + iteration game. + +Research improves direction, +but success comes from: +- producing designs +- launching them +- testing them +- repeating the process + +** Bottom Line +Find what works → create your own version → launch enough products → let the market choose winners. + + +* Transcript +#+begin_example +00:00 +Hello, and welcome to this video. In it, I'm gonna + +00:02 +be teaching you how to research winning print on demand + +00:05 +designs so that you can use them as inspiration to + +00:07 +create your own ones. Yes. If you've been watching our + +00:10 +videos inside the econ clubhouse, you'll know that as part + +00:13 +of it, we teach multiple ways to source products for + +00:16 +your store. 1 of the ways is by drop shipping + +00:18 +products directly from manufacturers themselves that we find on aliexpress + +00:22 +dot com. This is 1 great way to add products + +00:24 +without having to buy them in advance. + +00:26 +Another way is of course creating your own custom products + +00:30 +for your store using print on demand services. + +00:33 +With services out there like Printify, you can create your + +00:36 +own custom products like t shirts, sweatshirts, mugs, pillows, and + +00:40 +even shower curtains. + +00:41 +What you do is you take a piece of artwork + +00:43 +such as this image here, and then with the help + +00:45 +of Printify, you then place the artwork onto products. You + +00:48 +can then put these products on sale in your store. + +00:51 +Printify lets you create these products for free. Then each + +00:55 +time a customer comes to your store and buys 1 + +00:57 +of your products, Printify's manufacturers will create it and then + +01:01 +ship it out to the customer for you. So this + +01:03 +mug here is an example of a successful print on + +01:06 +demand product. In the past, if you wanted to sell + +01:09 +this mug in your store, you had to buy 100 + +01:11 +of them in advance and hope that they would sell. + +01:15 +But you don't have to do that anymore. The seller + +01:17 +for this mug is selling them for 13 dollars and + +01:19 +99 cents. When someone comes and buys it for that + +01:22 +price, all the seller has to do is go to + +01:25 +their print on demand provider and buy 1. Printify sell + +01:28 +black mugs for just 7 dollars and 50 cents. And + +01:31 +that markup you charged, you get to keep the price + +01:34 +difference yourself. And don't worry. Thanks to the awesome Printify + +01:37 +and Shopify integration I'm gonna help you install in step + +01:40 +3, the process of buying that mug from Printify and + +01:43 +having it shipped out to the customer is going to + +01:45 +be semi automated. + +01:46 +Want to check out Printify's product catalog to see what + +01:49 +types of custom products you'll be able to create in + +01:51 +your new store? Well, I'll have a link to Printify + +01:54 +on this page. Please note that it is an affiliate + +01:56 +link, which means we may get a commission if you + +01:58 +use it. Using it is optional, but we always appreciate + +02:01 +it and are thankful when you do. Print on demand + +02:04 +then is a fantastic way to add custom products to + +02:06 +your store that you can sell without having to buy + +02:09 +them in advance. There is just 1 downside to it + +02:12 +though, isn't there? Unless you are a naturally gifted designer + +02:15 +or artist, + +02:16 +how are you going to get the images to place + +02:20 +on your custom products? Well, that's what we're gonna be + +02:22 +talking about in this video. In this video, we're gonna + +02:25 +be researching + +02:26 +previous designs + +02:27 +and artwork that worked well on other print on demand + +02:30 +products. + +02:31 +Then, as I'm gonna teach in a later video in + +02:33 +the course, you can then create your own versions of + +02:36 +the artwork and designs that we find here using the + +02:39 +freelancer website fiverr dot com. The reason why I'm gonna + +02:42 +teach you how to find previously successful designs so that + +02:45 +you can then hire a freelancer + +02:47 +on fiverr dot com to make your own versions of + +02:49 +it is because in business, + +02:52 +usually the easiest way to be successful + +02:54 +isn't by inventing new things. It's by creating your own + +02:57 +better version of previously + +02:59 +successful things. + +03:01 +The Japanese + +03:02 +economic + +03:03 +post World War II miracle boom + +03:05 +was built on this. Their economy thrived because they took + +03:09 +previously successful products like TVs and made better versions of + +03:13 +it. So that's what I'm gonna teach you how to + +03:15 +do. I'm gonna teach you how to find designs that + +03:18 +are already using views, traction, and sales so that you + +03:22 +can make your own, + +03:24 +better versions of them. And just to be clear, when + +03:27 +we find previously winning designs, we don't wanna copy them + +03:30 +pixel for pixel. We want to use them as inspiration + +03:33 +to make our own better versions. + +03:36 +Copying it would be copyright infringement, so that's not what + +03:39 +we want. What we want to do is to get + +03:41 +an artist to come and to make a better version + +03:45 +of it. Let's take this t shirt here that is + +03:47 +so well for its print on demand store, Badass Mom + +03:50 +Clothing, as an example. + +03:52 +Well, what could we do to change it? We could + +03:54 +modify the font. We could add color so it's not + +03:57 +just a black and white design. We could switch up + +04:00 +the text sizing to be more exciting visually. We could + +04:03 +put a strike through the word can't, and we could + +04:06 +even see if getting rid of the word bunny and + +04:09 +replacing it with an image of just the bunny is + +04:12 +more visually appealing. There is a lot we could do + +04:15 +here. I also want to address something. Yes, if you + +04:17 +are talented at designing and you trust your own skills + +04:20 +in this, then that's absolutely fine. You can skip this + +04:23 +video. But for most people out there, including myself, we're + +04:26 +not super gifted at coming up with their own designs + +04:29 +and ideas, and that's absolutely fine. Everyone has their own + +04:33 +strengths. Something else I want to point out also is + +04:35 +that when you launch a store, you don't want it + +04:37 +to look empty and unfinished. + +04:39 +If it looks unempty and unfinished, then customers are less + +04:42 +likely to trust you, which is 1 of the reasons + +04:44 +why I recommend that when you launch a store that + +04:47 +you launch with at least 20 products. Now you might + +04:50 +be thinking 20 products. Sarah, I plan to source all + +04:53 +of my products with Printify. Does that mean I'm going + +04:56 +to have to come up with 20 different designs? + +04:59 +Not quite. At a stretch, you can get away with + +05:01 +having 10 different designs and then printing them onto 2 + +05:05 +different products. So let's say you've opened a store focusing + +05:08 +on the 1 space, and your research indicated that galaxy + +05:11 +designs had sold well. Large scale, epic pictures like this + +05:15 +look very visually striking on shoes, so you could add + +05:18 +these. And you could take that same design and add + +05:21 +it to a hooded blanket as well. That would be + +05:23 +2 products for this 1 design. You can add even + +05:26 +more products, but my point here is that you shouldn't + +05:29 +cheap out and say, only create 4 designs, and then + +05:32 +slap those 4 designs onto 5 different products and be + +05:35 +like, voila, + +05:36 +20 products. + +05:37 +Doing that looks really cheap and unprofessional. You don't wanna + +05:41 +do that. Keep in mind though that you don't just + +05:42 +have to exclusively source products to sell with print on + +05:45 +demand. You can mix and match products from other sources. + +05:48 +So you could list products you were drop shipping from + +05:50 +AliExpress, + +05:51 +and you can create your own unique products. Sourcing products + +05:54 +from multiple different sources is called a flex store. This + +05:57 +is a successful flex store mugdom. These mugs here are + +06:00 +the products that they created with print on demand services, + +06:03 +but this mug here is 1 that they are drop + +06:05 +shipping from AliExpress, + +06:06 +so they are doing both in the same store. + +06:09 +And this mug here is pretty cool. So if the + +06:12 +idea of creating 10 different designs intimidates you, then don't + +06:15 +worry because you can source products in multiple ways. All + +06:18 +right. So with that out of the way, let's talk + +06:20 +about how you can spy on previously + +06:23 +successful designs so that you can make your own better + +06:26 +versions of it. The first place I absolutely love to + +06:29 +go for this is etsy dot com. If you don't + +06:31 +know what Etsy is, it's 1 of the largest online + +06:33 +marketplaces on the internet. People can post handmade, designed items + +06:37 +for sale. A lot of designers will post things like + +06:40 +mugs and t shirts on there. Some designers will manufacture + +06:43 +the products, but most use printing services like Printify. So + +06:47 +what we want to do is we want to take + +06:49 +our store's chosen niche that we picked in step 1 + +06:52 +and see what products are selling well in it. Alright. + +06:55 +So come to Etsy. Now all you've got to do + +06:57 +is come to the search bar and type in what + +06:59 +your chosen niche is. So for the Ecom Clubhouse, you're + +07:02 +gonna see me throughout this video tutorial series build an + +07:06 +example store around a niche that I use a lot + +07:08 +on the Wholesale Teeth Teeth YouTube channel, and that niche + +07:11 +is coffee. + +07:12 +Lots of people are extremely passionate about coffee, which means + +07:15 +it has great potential as a niche. So + +07:18 +I'm gonna type that in now and do a search + +07:20 +for it. + +07:22 +First thing I want to let you know is that + +07:24 +when you're doing research on Etsy, you should ignore, + +07:27 +any listings here that feature the word ad on them. + +07:30 +People are paying to have their product listed here. So + +07:34 +that's not what we want, + +07:35 +to focus on. What we want to do is we + +07:38 +want to come to the products + +07:39 +after the ads. Now something about the Etsy search algorithm + +07:43 +is that every time a product makes a sale, it + +07:46 +will jump up in the search results. + +07:48 +Because let me show you something. + +07:50 +Check this out. + +07:52 +There are literally 250 + +07:55 +pages of results for items that Etsy has found that + +07:58 +are related to the word coffee. + +08:00 +That is a huge amount of results, isn't it? So + +08:03 +Etsy literally has thousands of items, + +08:06 +that people have listed on its site + +08:08 +that it has to choose from, and it has to + +08:10 +put some on the first page of its results. + +08:13 +Now similar to Amazon, the biggest way that does this + +08:17 +is that it looks at a product sales numbers. And + +08:20 +for Etsy, it thinks, well, if a product has made + +08:22 +a sale recently, + +08:24 +then then that's a great sign that if we place + +08:26 +it in front of, + +08:28 +more people, that they will purchase it too. So any + +08:31 +products, any designs on the first page of results + +08:34 +are designs that you should take a look at and + +08:36 +see if you want to make your own version of + +08:38 +it because we know that these have sold recently. + +08:42 +Now something that you should be especially looking for on + +08:45 +Etsy is this best seller badge. + +08:48 +This is, pretty rare. Not many products actually get this. + +08:52 +And so, + +08:53 +it very much indicates that this is a hot product + +08:56 +that is regularly selling. So, of course, if you think + +08:59 +about it, if people like this poster on here and + +09:02 +if you make your own better version of it, why + +09:04 +would people not like that 1 as well? And Printify + +09:08 +do indeed sell posters along with canvases. So if you + +09:12 +had a store in the coffee niche, this would be + +09:13 +a great product to get inspiration from, and to add + +09:17 +to your store because we know that there is a + +09:20 +market for this poster amongst coffee lovers. + +09:23 +Now, of course, not all items can have that best + +09:26 +sellers badge, but that doesn't mean that you want to + +09:28 +necessarily ignore those. + +09:31 +We can still figure out if a product is regularly + +09:33 +selling, + +09:35 +or if it's just a 1 off, + +09:37 +you know, trending product based on some sort of limited + +09:40 +time event. + +09:41 +To do that, let's take this product here and we'll + +09:44 +open it up. + +09:46 +Now this, of course, is a t shirt that's joking + +09:49 +about needing, + +09:51 +coffee in the morning. Well, if we scroll down, we + +09:53 +can come to the reviews. + +09:55 +Now, + +09:56 +what we want to do is we want to see + +09:58 +if there has been a recent review in the last, + +10:02 +month for this product. Even just 1 review is a + +10:05 +fantastic sign, But of course, this product has had more + +10:07 +than just 1 review within the last month. I am + +10:10 +filming this video on June 20 second and we can + +10:14 +see that there's been a review on June tenth. There's + +10:16 +been a review on June third, a review for this + +10:19 +t shirt on May 30 first, a review for it + +10:22 +on May 20 second. So this has had 4 reviews + +10:26 +within the last month, + +10:28 +which is a fantastic sign + +10:30 +because keep in mind that most people do not leave + +10:33 +reviews. + +10:34 +On Amazon, on average, only 3 to 5 percent of + +10:37 +customers leave a review. + +10:39 +So a lot more than just 4 people + +10:42 +have bought this item. We can't know for certain, but + +10:45 +we know that it's been a lot. + +10:48 +And if you think about it, there are many ways + +10:50 +you could come in and you could, + +10:52 +change up this design to make it even better. This + +10:56 +is a very simple design. + +10:58 +Now something I really did want to point out because + +11:01 +I noticed it here in the listings + +11:03 +is this mug here, this, Donald Trump mug. So obviously, + +11:08 +this has been selling really well. I mean, look at + +11:11 +this here. Wow. Like crazy. + +11:13 +But there is a reason why this mug has been + +11:16 +selling so well, and the reason is because it has + +11:19 +just been Father's Day here in the United States. Now, + +11:22 +well, here, sorry, over in the United States. Now, + +11:25 +I'm currently in New Zealand. I just got back from + +11:28 +the USA, + +11:29 +and in New Zealand, our Father's Day is actually September + +11:32 +first. + +11:34 +But, yes, this is why this mug has spiked because + +11:37 +this mug is a dressed up version + +11:39 +of, you know, the idea of having a best dad + +11:42 +mug. + +11:44 +So while this design is something that we can very + +11:47 +much learn from and you could very much potentially repurpose + +11:50 +this design for future holidays, + +11:52 +it is not as timeless + +11:54 +as this coffee shirt. + +11:57 +And so, + +11:58 +if you want to get more designs than if you + +12:00 +want to get more ideas, you can get far more + +12:03 +specific, + +12:04 +than just typing in your niche into the search bar. + +12:07 +We can look for specific, + +12:09 +products that we could come and we can take a + +12:11 +look at what are the top performing, + +12:13 +coffee shirt t shirts + +12:15 +on Etsy. + +12:17 +So I think that we can see here that, the + +12:19 +phrase, but first cough but first coffee. This 1 doesn't + +12:22 +count. It's an ad. But first coffee, + +12:26 +but first coffee, + +12:28 +but first coffee. You know, that is a very popular + +12:31 +phrase. So, + +12:32 +that means then that there is a lot of mass + +12:34 +appeal for that, which means that, + +12:36 +using it in our own design in a creative way + +12:39 +has a huge amount of potential, which is great. + +12:42 +There was a product that, really caught my eye my + +12:46 +eye, though. This product + +12:49 +here. Now, + +12:50 +this 1 is interesting because it's combining multiple niches together. + +12:54 +Dogs and coffee. Now I'm a huge believer in combining + +12:57 +different niches together to create a custom product that appeals + +13:00 +to a specific individual. So if someone is passionate about + +13:04 +both dogs, coffee, and books, this t shirt will feel + +13:07 +more personal and resonate with them because, + +13:10 +this is, you know, very specific to them than if + +13:14 +they had just seen, + +13:15 +a t shirt specifically about dogs or a t shirt + +13:18 +about books or a t shirt about coffee. They're like, + +13:20 +wow, this really truly is me. And so because of + +13:24 +that, they are way more likely to buy it. + +13:27 +The thing though is that when I saw this, I + +13:29 +wasn't really sure if there would be enough people out + +13:32 +there that this would specifically appeal to. So, + +13:36 +to check whether or not this was a regular salary + +13:38 +came down to the reviews. + +13:40 +And, there are not many reviews for this at all, + +13:43 +and the reviews were not within the last month. So, + +13:47 +to me, this is an indicator that there just isn't + +13:50 +a huge amount of ongoing, + +13:52 +demand for it. So, + +13:54 +perhaps crossing, + +13:56 +you know, 3 niches together + +13:58 +is just a little bit too, + +14:01 +specific. + +14:02 +But, you know, there was a niche, sorry, a t + +14:05 +shirt in here that I saw that very cleverly combines, + +14:08 +2 niches together rather than, + +14:11 +smooshing together 3, and it was this 1 here. Now, + +14:14 +not everyone will appreciate this t this, t shirt's message, + +14:19 +and I understand that, + +14:21 +but I think we could all appreciate the play on + +14:24 +words. So, + +14:26 +this here, pothead, + +14:29 +this is a pretty funny pun. Now when I saw + +14:31 +this, + +14:33 +I was 100 percent certain that this sort of design + +14:36 +was probably gonna be selling well, and I wasn't wrong. + +14:39 +Take a look at this here. June seventeenth, a review + +14:42 +was left and it's had multiple reviews within, + +14:46 +the last 6 months. + +14:49 +So this is a great sign, that this t shirt, + +14:52 +is, getting ongoing regular sales. And, of course, the t + +14:56 +shirt is doing well because it's targeting people who are + +14:59 +passionate about 2 things in a funny way. It's targeting + +15:03 +people who both love drinking coffee + +15:05 +and, well, people who enjoy smoking pot. + +15:08 +Now, this is not actually a shirt that I'd recommend + +15:11 +mimicking if you plan to advertise with Facebook ads, which + +15:15 +I'm gonna teach you how to do in step 5 + +15:17 +because the marijuana niche can be a little bit problematic + +15:21 +with Facebook's rules. But this shirt highlights something that I + +15:24 +think is quite important, and that is the idea of + +15:26 +creating a design that crosses 2 niches together. + +15:29 +If someone who loves coffee sees a shirt that makes + +15:31 +a joke about coffee, they'll think, oh yeah, that's me. + +15:35 +And if an avid marijuana smoker sees this shirt, they + +15:38 +might laugh at the joke about hiding but not hiding + +15:40 +in and think, oh yeah, I can relate. But when + +15:43 +someone who is both an avid coffee drinker and an + +15:46 +avid pot smoker sees this, it feels more personal to + +15:49 +their interests, and they're more likely to go, wow. That's + +15:52 +totally me. Of course, you can have a lot of + +15:54 +success selling products that just focus on 1 niche and + +15:57 +don't cross niche. For example, many of you may recognize + +16:00 +this picture of a very successful print on demand product + +16:03 +featured on our YouTube channel. It was created by millionaire + +16:06 +print on demand store owner, Michael Shi, and it made + +16:09 +tens of thousands of dollars in profit. It only targets + +16:12 +the niche of dog owners and dog lovers, so while + +16:16 +cross niching can be helpful, it's not necessary to create + +16:19 +a winning product. + +16:20 +If you can create a really visually appealing, interesting looking + +16:24 +design targeting 1 passionate niche, as Michael has shown, you + +16:28 +can also be very successful. But back to this design + +16:30 +here. This is of course funny because it's a pun. + +16:33 +Funny images like this can be a great source of + +16:36 +product ideas. + +16:37 +And do you know where you can find images that + +16:39 +people find funny? Instagram. So that's the next place that + +16:42 +we're gonna go to research ideas. + +16:45 +Alright. So all you've gotta do is come to Instagram, + +16:48 +and then come to the search bar, and then type + +16:51 +in, your niche plus the word memes. So for me, + +16:55 +my niche for this example store is of course going + +16:57 +to be coffee. So let's + +17:00 +type in coffee memes and then do a search for + +17:03 +that hashtag. + +17:04 +Now, the first post you will see are gonna be + +17:06 +the top posts and these are the most recent posts, + +17:10 +that have performed the best. + +17:12 +And then you'll come down here and then you'll hit + +17:14 +the most recent. + +17:15 +What we wanna focus on is these, + +17:19 +and some of these are, you know, pretty funny. + +17:22 +This is probably my favorite. + +17:23 +My favorite co worker is the coffee machine. + +17:26 +This quote really + +17:28 +is something I understand. This is exactly how I felt + +17:31 +when I worked my job job. + +17:34 +So this is 1 way to look for + +17:37 +funny + +17:38 +pictures and quotes to get inspiration from. + +17:42 +Another way is to come and find + +17:45 +pages that are specifically + +17:47 +devoted to this. So of course this page here coffee + +17:50 +memes is dedicated to posting, + +17:53 +funny pictures related to coffee. And funny pictures perform really + +17:57 +well on Facebook because you know, let's say, + +18:00 +that you have a t shirt, + +18:02 +with this phrase on it. + +18:05 +And people find that really funny when they when you + +18:08 +advertise it to them, + +18:09 +in their Facebook feed. And even if they don't necessarily + +18:12 +want to buy the t shirt, + +18:14 +they will very likely share that image with a friend + +18:18 +of theirs who also, + +18:20 +feels this way in the morning before they drink their + +18:23 +coffee because of the fact that, + +18:25 +it's really funny and they want to make them laugh. + +18:27 +And so, + +18:28 +funny products, + +18:30 +get free traction and they get free traffic just from + +18:33 +people sharing them with their friends for you. + +18:36 +Now something of course when you're browsing through Instagram pages + +18:39 +looking for inspiration, it's important to pay attention to which + +18:43 +images + +18:44 +performed better than others. So of course this 1 here + +18:46 +has 2000 likes, + +18:48 +whereas this 1 here has 1700 + +18:50 +likes. So this was the more + +18:53 +popular phrase + +18:54 +and + +18:55 +it's it's a really good idea to browse through a + +18:57 +page like this and to look for pictures + +19:00 +that might have a disproportionate + +19:02 +number of likes and that are doing really really well. + +19:06 +Like here we go, this 1 here 4000 + +19:09 +likes. + +19:10 +This is almost double well, it's it's more than double + +19:13 +what a lot of these are. And so this would + +19:15 +be an excellent image to take inspiration from, + +19:19 +when coming up, with your own design. Another great social + +19:23 +media website to look for when researching designs is Pinterest. + +19:27 +So here I am on Pinterest. Now, of course, you + +19:29 +can use Pinterest to search through so many different types + +19:32 +of popular pictures and get tons of inspiration for your + +19:35 +designs, + +19:36 +But something that Pinterest is uniquely good for is getting + +19:39 +inspiration + +19:40 +for great looking, simple illustrative artwork, + +19:44 +and there is a hack for this. So come in + +19:46 +here, + +19:47 +type in your niche, + +19:51 +and then type in the word stickers. + +19:53 +Sticker art is fantastic. + +19:55 +1 thing that you can do with sticker art is + +19:57 +you can combine it, with typography + +19:59 +artwork to create a really unique design. + +20:02 +Sticker artwork is simple and clean and performs really well. + +20:06 +Now there was a design on here that I got + +20:09 +a lot of inspiration from actually. + +20:11 +So something like this here, you could be potentially targeting, + +20:15 +coffee lovers and people that love bunnies. + +20:18 +But of course, think about this here. Let's say, you + +20:20 +know, that you've got a store that targets cat owners. + +20:23 +Well, you could get inspiration from a design like this. + +20:26 +You could give this to a Fiverr illustrator and say + +20:28 +to them, you know, make something similar to this, but + +20:32 +replace the slippers with cat slippers + +20:34 +and have them be wearing a hooded blanket with cat + +20:37 +ears. And now suddenly + +20:39 +you've got a really unique original twist on this design + +20:44 +that you can + +20:45 +advertise towards the hyper targeted passionate audience of cat lovers + +20:49 +or cat owners that also love drinking coffee. + +20:52 +And while that is hyper targeted, it's actually quite a + +20:56 +large audience, so there is a lot of room to + +20:58 +scale it. Now what you want to do is you + +21:00 +want to pay attention to the number of times something + +21:02 +has been pinned. This has been pinned, + +21:04 +over 900 times. + +21:06 +You know, let's come here and check this 1 out. + +21:08 +This one's been pinned, + +21:10 +113 + +21:11 +times. So that's how you can gauge which designs are + +21:14 +more popular than + +21:15 +than others. 1 way that you can also another great + +21:18 +hack is to search for niche, + +21:20 +decals, and then you can get some really great word + +21:23 +art to get inspiration from. But Pinterest isn't just good + +21:26 +at looking up designs and artwork. + +21:29 +1 of the other really great things about Pinterest is + +21:32 +that people will regularly post + +21:34 +actual products, + +21:37 +and people will pin and comment on these as well. + +21:40 +So, + +21:42 +this way you can actually see, you know, what designs + +21:44 +people are truly interested in buying on buying when they + +21:47 +are put onto a product. So, you know, if you + +21:49 +come to this 1 here, we'll see this 1 has + +21:52 +been, + +21:53 +saved 2000 + +21:55 +times. And of course, you don't just have to search + +21:57 +for, t shirts on Pinterest. People post all sorts of + +22:00 +different products on here. + +22:02 +We can come, we can look at coffee mugs. And + +22:04 +Pinterest also makes it really simple, + +22:07 +to, + +22:08 +filter them, you know. If I wanted to come and + +22:10 +look at the most, + +22:11 +popular + +22:12 +quotes that I've, put on coffee mugs, I've just got + +22:14 +to come and click on the filter up here. + +22:17 +And so, Pinterest is a really great way to browse + +22:20 +through and find products and designs that are getting a + +22:22 +lot of traction and interest. + +22:25 +Something to keep in mind with Pinterest though is that + +22:26 +it is predominantly + +22:28 +a female site. With Instagram, it's more fiftyfifty. + +22:31 +Another place that we can do research for previously successful + +22:34 +winning designs is Facebook. We can go through the public + +22:37 +posts on Facebook and see if we can see any + +22:39 +successful + +22:40 +advertisements + +22:41 +for print on demand products. + +22:43 +You may remember back in step 1 when we were + +22:45 +selecting our winning niche, we went through Facebook to see + +22:48 +if each of our chosen niches had at least 10 + +22:51 +products that had been successfully + +22:53 +advertised on Facebook. They had to meet the criteria of + +22:56 +having 25 shares, at least 30 comments, and having been + +22:59 +posted within the last 6 months. So we want to + +23:02 +look at the same criteria as well. Here's how to + +23:05 +use Facebook to research previously winning print on demand design + +23:09 +ideas. + +23:10 +All you've got to do is come to Facebook and + +23:12 +come to the search bar and type in your niche. + +23:17 +And then a really great idea is to type in + +23:19 +a call to action that you would expect to see + +23:22 +on a post for a print on demand product. + +23:27 +So something like free shipping is a great example. + +23:31 +And then come and do search. + +23:32 +Now what you want to do is you want to + +23:34 +come today posted. You want to select a year that + +23:37 +will let you go back 6 months. + +23:39 +So 2019 + +23:41 +is perfect because it's currently, + +23:43 +getting towards the end of June. So that will give + +23:45 +me 6 months worth worth of post to go back + +23:48 +by. And then you want to come to post from + +23:50 +and you want to select public. + +23:54 +And then all you've got to do is, scroll through + +23:57 +and look for products that are very clearly print on + +24:00 +demand products. + +24:02 +And you might not find them, + +24:04 +for quite a bit. You might have to scroll down, + +24:06 +and that's absolutely + +24:08 +okay. Just keep scrolling. + +24:10 +Now + +24:11 +alright. So this 1 here, it does meet our criteria. + +24:14 +I'm not going to lie. + +24:16 +But this product here, I would call a trap. + +24:19 +The reason for that is because take a look at + +24:21 +it. What is it? This is Mickey Mouse. Everyone knows + +24:24 +that this is Mickey Mouse. It may not be + +24:27 +the black silhouette, but, + +24:29 +this here is a trademark infringement + +24:32 +of, + +24:32 +the mouse himself. + +24:34 +So perhaps they're willing to risk it, but I cannot + +24:38 +recommend to you that you do that. And infringing on + +24:41 +trademarks and copyrights, it's really short term money. It's not + +24:44 +a long term strategy. + +24:46 +You should look to create your own designs that you + +24:48 +can trust and that you can invest in. And take + +24:51 +a look at this 1 here. This design performed even + +24:54 +better, + +24:55 +yet + +24:56 +this infringes on no copyrights at all and no trademarks. + +25:00 +So, + +25:01 +that shows to you that you don't need to, + +25:04 +do illegal things to have designs that, + +25:07 +that connect really well. You just gotta have something really + +25:09 +clever, and this is quite clever, + +25:12 +and it looks great, + +25:13 +and it meets our criteria. So that is how you + +25:16 +find, + +25:17 +designs that are performing well, + +25:20 +with Facebook. + +25:21 +And there is another tool that I recommend for design + +25:24 +research, + +25:25 +and that is TeeSpy. With TeeSpy, you can spy on + +25:27 +the top selling products, mostly t shirts and hoodies, across + +25:30 +some of the biggest shirt launching platforms such as Teespring + +25:33 +and Represent. + +25:34 +I absolutely love TeeSpy because you can do product research + +25:37 +based off of sales numbers + +25:39 +rather than having to make guesses based on social media + +25:42 +data and shares. + +25:44 +And ultimately, it's sales that are what make us actual + +25:47 +money. T spy does have a free account, but to + +25:50 +do what I'm gonna do, you will need to have + +25:52 +a starter plan. You don't need any of the more + +25:55 +expensive plans. Now I will have a link to TeeSpy + +25:59 +in this video page. Please note though, that it is + +26:01 +an affiliate link. So let's do this. Once you've logged + +26:04 +into TeeSpy, come up to the search bar and type + +26:07 +in your niche. + +26:08 +Of course, mine is coffee. + +26:10 +What we want to do is we want to sort + +26:12 +these designs in descending order for sales. So come and + +26:15 +click on sales, + +26:17 +and now we've got our top performing designs at the + +26:20 +very top, and so scroll through these. + +26:22 +So this one's had 1800 + +26:25 +sales. That's a huge amount of sales, + +26:27 +but check it out, it is infringing on the Starbucks + +26:30 +trademark. This is not something I would recommend. + +26:34 +This 1 here, absolutely fine. All I care about is + +26:37 +my German Shepherd and like maybe 3 people and coffee, + +26:40 +and it's within our niche as well. But even though + +26:43 +this has sold a huge amount, it's not something I + +26:46 +would prioritize + +26:47 +because take a look at the social engagement. + +26:50 +It's had very it's it's it's so far, t spy + +26:53 +has only been able to find 1 form of social + +26:55 +engagement for it. + +26:57 +And the 1 of the main sources of traffic that + +27:00 +I'm gonna teach you in step 5 is Facebook ads. + +27:02 +So ideally, we'd want to prioritize products that have a + +27:05 +higher number here. + +27:07 +Now this 1 here does 756 + +27:10 +sales, + +27:10 +64 social engagements, + +27:13 +but it's not a product I'd normally recommend because this + +27:15 +is actually + +27:17 +a trend. Kanye West tweeted about dragon energy. Dragon energy + +27:21 +is something that's a part of the Tayist tradition. + +27:25 +The internet found it very funny and it became a + +27:28 +meme. So this person capitalized + +27:31 +off of + +27:32 +the, + +27:32 +trend for dragging energy at the time. But, you know, + +27:36 +they'd actually made quite a bit of money. Like, if + +27:38 +we come and, they sold this t shirt for 25 + +27:41 +dollars + +27:43 +and they sold 756 + +27:45 +copies of it, well, they made nearly 19000 + +27:49 +dollars. So this person did very well capitalizing off of + +27:52 +a trend, + +27:53 +but we're looking for a product that could perform well + +27:56 +right now. So, + +27:58 +even though I'm very impressed with this person, + +28:00 +that's not what we want to focus on. Something like + +28:02 +this though is timeless. I'm an engineer. I can't fix + +28:06 +stupid, but I can fix what stupid does. This is + +28:09 +a mug that in my store with co with novelty + +28:11 +coffee mugs, I could create this and then target it + +28:14 +towards engineers. + +28:15 +And look, 742 + +28:17 +sales, + +28:18 +245 + +28:20 +social engagements. + +28:22 +So this would be a great product to get inspiration + +28:24 +from. + +28:26 +The fact that this is about engineers, though, + +28:28 +did make me think about something. So + +28:32 +there is a niche that's actually quite popular, nurses. + +28:35 +Nurses are very popular within the print on demand niche + +28:38 +because of the fact that nurses are extremely passionate + +28:42 +about their jobs. + +28:44 +So + +28:45 +we will look up, + +28:48 +some top performing designs for nurses. + +28:54 +And then we'll come and we'll sort it by sales. + +28:58 +Sometimes when you're using Tspy, + +29:00 +it might not necessarily be the absolute fastest. And the + +29:03 +reason for that is because it's got so much data + +29:06 +that it's having to process. It's constantly adding in new, + +29:10 +campaigns, + +29:12 +and then it has to sort all the data. Like, + +29:15 +see it found 4000 items and it has to sort + +29:17 +it by sales. So perhaps you've come here and you've + +29:21 +got a store targeting nurses and, + +29:24 +you've gone through these designs and you found some, but + +29:26 +you would like even more. + +29:28 +My advice to you is don't think that you have + +29:31 +to just look for top performing designs within your own + +29:34 +niche. + +29:37 +Teachers + +29:37 +are a very another very popular, + +29:41 +niche when it comes to, + +29:43 +professions. + +29:45 +Why? Because teachers are extremely passionate about what they do. + +29:49 +And so what you can do is you can come + +29:52 +and you can see what designs have been performing well + +29:55 +with teachers because there's a very strong chance that given + +29:58 +both of those are social good + +30:00 +occupations that a lot of the designs will cross over + +30:03 +and work together. + +30:05 +So this 1 here, I have to keep calm, I'm + +30:07 +a teacher. This could be easily repurposed to nurses. I + +30:11 +have to keep calm, I'm a nurse. + +30:14 +And, + +30:15 +this 1 here, 1800 + +30:18 +social media engagements. + +30:20 +And it's for the outcome, not for the income. + +30:23 +So it's a little bit controversial because it's talking about + +30:28 +wages. + +30:29 +And clearly that, + +30:31 +being controversial + +30:32 +has resulted in a lot of social media discussion, + +30:35 +which will have been free advertising for this product, which + +30:38 +is, + +30:39 +probably helped it do much better in the sales department. + +30:41 +And this has been a very successful product. And you + +30:44 +know what? This 1 could be easily repurposed for nurses + +30:47 +as well because it applies to them. So don't think + +30:51 +when you're browsing through this set you just have to + +30:54 +look at your own niche. + +30:55 +You can find the top selling designs in other niches, + +30:59 +and then you can repurpose them for your own. + +31:02 +Alright. So before I go and send you off to + +31:04 +research your own designs, I wanna make something very clear. + +31:07 +Don't get too hung up on this process and try + +31:09 +and find the most perfect design because you can't. + +31:13 +As my good friend, Michael Shee from Print Profits said + +31:16 +in 1 of our Wholesale Ted video collaborations, + +31:19 +We can't figure out ahead of time which designs will + +31:21 +be winners and which ones won't. Instead, as he said, + +31:25 +we have to put our designs out there and let + +31:27 +the market decide. Take a look at the successful Etsy + +31:30 +print on demand store. They have sold nearly 2000000 dollars + +31:34 +worth of print on demand clothing in the past 5 + +31:36 +years. And look at how many designs they have created, + +31:40 +over 1000. + +31:41 +And you know what? It will only be a very + +31:43 +small percentage of these that will successfully sell. The reason + +31:47 +why the store was successful + +31:48 +wasn't because they researched and found the perfect product and + +31:51 +launched it. The reason why they were successful + +31:54 +wasn't because they researched and found the perfect design. + +31:58 +No. They were successful because they decided that they would + +32:01 +keep creating different designs, keep launching them, and keep advertising + +32:05 +new ones until they found golden designs and products that + +32:08 +connected with their audience. + +32:10 +Most people give up after just a few products not + +32:13 +selling well, but this store was dedicated to making it + +32:16 +a success. + +32:17 +And now, well, over 1000000 dollars later, it is. + +32:21 +So don't get stuck in the research process. The most + +32:25 +important thing is getting some designs made, and then advertising + +32:29 +them in step 5, and letting the market decide. + +32:32 +So go on and start researching your designs now, and + +32:35 +when you've found some that you want to use as + +32:37 +inspiration for your own products, I'll see you on the + +32:40 +next video. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L08 - how to price products.org b/_subsections/02-source_and_choose/S02|L08 - how to price products.org index e9ccc81..1ab6989 100644 --- a/_subsections/02-source_and_choose/S02|L08 - how to price products.org +++ b/_subsections/02-source_and_choose/S02|L08 - how to price products.org @@ -7,9 +7,7 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=1a6c7aeaddf994a1d3117a41677bcfec&serverId=99488804638e465693eed17924c57b60][video]] -* Notes - -* Description +* Tutorial Notes ** intro - Now that we’ve selected what types of products people want to sell, let’s now move on to a question that I get asked a lot here at the Ecomm Clubhouse, and that is this – “Sarah, how should I price my products?” @@ -334,3 +332,1280 @@ And remember, there is no “formula” to success. There are best practices bas If from experience you think you should price products differently, go for it. If you’d like a guide to help you if you have no previous experience, then these pricing guides are a great starting point. So keep these pricing rules in mind later as we’ll be using them in Step 3 when we add the products we’ve found to our store. For now, it’s time to move onto the next video. + + +* Review +** Summary +This lesson explains how to price products by working backward from costs, fees, traffic source, and desired profit. +** Core Idea +There is no perfect price. +Pricing depends on: +- product cost +- shipping cost +- payment processing fees +- traffic source (free vs paid) +- brand presentation +- customer perception (price anchoring) +** Key Terms +*** Front-End Product +- the first product a customer sees or clicks on +- usually the product used in ads or organic traffic +*** Upsell Product +- offered after the customer shows buying intent or completes a purchase +- can have higher margins because acquisition cost is already covered +** Print-On-Demand Pricing +*** Base Calculation +Start with: +- production cost +- shipping cost +- payment processing fees +This gives break-even price. +Example: +- shirt cost: $7.91 +- shipping: $4.00 +- base cost: $11.91 +- after fees: ≈ $13 break-even +*** Free Traffic Pricing +If traffic is free, pricing must cover: +- cost +- fees +- profit +Example: +- break-even: ~$13 +- selling price: ~$19.95–$19.99 +*** Paid Traffic Pricing +If using ads, price higher. +Rule: +- (product cost × 2) + shipping + fees + profit +Example: +- $7.91 × 2 = $15.82 +- + $4 shipping = $19.82 +- + fees ≈ $21 break-even +- selling price: ~$24.99 +** Pricing Style +*** Cents Rule +Use consistent endings: +- $19.95 +- $19.97 +- $19.99 +Do NOT mix randomly. +*** Prestige Pricing +- clean numbers (e.g. $30, $50) +- used by premium brands +- avoid unless your branding supports it +** Hoodies +- higher cost product +- not ideal as front-end for ads +Better approach: +- use t-shirt as front-end +- offer hoodie as upsell +** Printify Premium +- reduces product cost +- not needed at the start +- becomes useful once products sell consistently +** Price Anchoring +Customers compare your price to: +- cheap retail (Walmart/Target) +- indie brands (Etsy-style) +- premium brands (designer/streetwear) +Your price must match your presentation. +** Dropshipping Pricing +*** Free Traffic +- cost + shipping + fees + profit +Example: +- total cost: $7.89 +- break-even: ~$9 +- selling price: ~$11.95–$12.95 +*** Paid Traffic +Rule: +- (product + shipping) × 3 +Example: +- $7.89 × 3 = $23.67 +- selling price: ~$23.95 +Reason: +- lower conversion → need higher margin for ads +** Profit Reality +- ~10% = normal +- 15–20% = good +- upsells increase total profit +** Pricing Checklist [0/8] +- [ ] calculate product cost +- [ ] calculate shipping cost +- [ ] include payment fees +- [ ] determine traffic type (free/paid) +- [ ] find break-even price +- [ ] add profit margin +- [ ] set consistent pricing format +- [ ] check brand supports price +** POD Checklist [0/6] +- [ ] use low-cost items for testing +- [ ] avoid underpricing +- [ ] increase price for ads +- [ ] use t-shirts as front-end +- [ ] use hoodies as upsell +- [ ] consider Printify Premium later +** Dropshipping Checklist [0/5] +- [ ] combine product + shipping +- [ ] include fees +- [ ] price lower for free traffic +- [ ] use ~3× rule for ads +- [ ] adjust based on branding +** Key Insight +Pricing = math + perception +** Bottom Line +Calculate break-even first. +Then price based on: +- traffic cost +- profit goal +- brand quality +- customer expectations + + +* Transcript +#+begin_example +00:00 +Okay. So now that we've selected what types of products + +00:02 +we want to sell, let's now move on to a + +00:04 +question that I get asked a lot here at The + +00:06 +Econ Clubhouse and that is this. Sarah, how should I + +00:09 +price my products? And by the way, this is actually + +00:12 +an updated video. So if you've previously watched my pricing + +00:15 +video in the past, I highly recommend that you watch + +00:17 +this 1 too. My other video was a little bit + +00:20 +confusing + +00:21 +admittedly, so hopefully this updated version should be a lot + +00:25 +clearer. + +00:26 +For this video, we are mostly focusing on how to + +00:28 +price your front end products. A front end product is + +00:32 +the first product that a customer sees, not an upsell + +00:34 +product. Although by using the profit calculations that I'm gonna + +00:37 +teach you in this video, you should probably be able + +00:40 +to easily choose how you're gonna price your upsell products + +00:43 +as well. Now I'm gonna be brutally honest with everybody + +00:46 +here. People often ask me this question hoping for a + +00:48 +magical answer, some magical price that they should price their + +00:52 +products at for the highest conversion rate, but unfortunately, + +00:55 +that's not how this works. Pricing is subjective. Let's take + +00:58 +t shirts. If you walk into a Target store, you'll + +01:01 +find graphic t shirts for 10 dollars, 15 dollars, or + +01:03 +20 dollars. And if you go into a well branded + +01:06 +print on demand store such as Smash Transit, which got + +01:08 +its start on Etsy and then expanded into its own + +01:10 +Shopify store, you'll find t shirts there for 30 dollars + +01:14 +each, I. E. 29 dollars and 50 cents. + +01:17 +And if you go and buy t shirts from a + +01:19 +designer brand such as Supreme, well, you'll pay up to + +01:22 +400 dollars sometimes even more. + +01:25 +For me personally, I sell my t shirts for 30 + +01:27 +dollars plus 4 dollars for shipping usually unless I'm running + +01:31 +a special offer. So what does all this tell you? + +01:34 +All of this variation tells you that there is no + +01:36 +perfect price. So if you were hoping for a specific + +01:40 +magical answer, unfortunately, + +01:42 +I can't give you 1. However, while there is no + +01:44 +perfect price, there are some best practices to use when + +01:47 +choosing how to price your products, and that is what + +01:49 +I'm gonna teach you in this video. + +01:51 +And even more importantly, I'm gonna tell you what not + +01:54 +to price your products at. And we're gonna start first + +01:56 +of all with print on demand products and then move + +01:59 +on to pricing products that you would buy from AliExpress + +02:01 +for drop shipping. So with print on demand, while it + +02:04 +is true that pricing is subjective, you don't want to + +02:06 +price your products too low. Otherwise, you will make no + +02:09 +profit after expenses. + +02:11 +So let's use t shirts for our example. On Printify, + +02:14 +the lowest cost t shirt is the Gildan 5000. + +02:16 +This is a great t shirt to start with and + +02:18 +what I recommend for beginners. And once you have a + +02:21 +top selling design, you can later switch to my favorite + +02:23 +but more expensive t shirt, the Bella Canvas 3001. + +02:27 +This is what I sell because it's a nicer t + +02:29 +shirt for customers. + +02:30 +However, in the beginning, until you find a winning design + +02:33 +that customers love, the Golden 5000 is a great starting + +02:36 +t shirt to keep costs low in the beginning. + +02:38 +Well, with my favorite Printify factory, Monster Digital, + +02:42 +they will make a Golden 5000 t shirt for you + +02:44 +for 7.91 + +02:45 +dollars So let's take this number, dollars 7.91, + +02:49 +and now come to your chosen supplier shipping prices page + +02:52 +and find the cost to ship the t shirt. Remember + +02:54 +in this course, we are building a store that is + +02:56 +focused on USA customers. So Monster Digital charge 4 dollars + +03:00 +to ship a t shirt within the USA. So add + +03:02 +these 2 prices together. So 7 dollars and 91 cents + +03:05 +plus 4 dollars is 11 dollars and 91 cents. But + +03:09 +that isn't all. We also need to account for the + +03:11 +fact that payment processors + +03:13 +have processing fees. So Shopify payments and PayPal + +03:16 +will charge you for using their service. + +03:19 +There is no way around this. They definitely need to + +03:22 +charge these fees because they have to process these payments + +03:25 +for us. And out of the 2, PayPal does have + +03:27 +the highest fees. So we're gonna use PayPal fees as + +03:30 +our base for figuring out how much we should charge + +03:33 +for our products. Here is a fee calculator for PayPal + +03:36 +which I will include a link to in the video + +03:37 +description. So what I've done is I've typed in 11 + +03:40 +dollars and 91 cents, and then selected the to receive + +03:43 +this button. + +03:44 +This tells me then that to receive 11 dollars and + +03:46 +91 cents, which is the money that I need to + +03:48 +receive to be able to pay for my product production + +03:51 +and shipping fees to Monster Digital over at Printify, + +03:54 +I will need to charge at least 12 dollars and + +03:56 +57 cents, which we can round up to 13 dollars + +03:59 +However, something to keep in mind is that if you + +04:01 +live outside the United States like I do, then you're + +04:03 +gonna have to use PayPal's international fees instead. + +04:07 +So just switch over to the international PayPal fees, which + +04:09 +are slightly higher, and when we do this, we see + +04:12 +that to receive 11 dollars and 91 cents, we need + +04:15 +to charge at least 12 dollars and 77 cents, which + +04:17 +of course we will round up to 13 dollars. + +04:20 +So remember, this is our break even price point without + +04:23 +accounting for any other costs. + +04:25 +So that means then that if you're using a free + +04:27 +traffic strategy that doesn't cost you any money, such as + +04:30 +Google SEO traffic, then you need to charge at least + +04:33 +13 dollars. And the same would apply then if you + +04:35 +had a different type of free traffic strategy such as + +04:37 +an Instagram meme page. If you had an Instagram meme + +04:39 +page and you were driving free traffic from that, then + +04:42 +your breakeven price point is 13 dollars However, nobody wants + +04:45 +to breakeven. We all want to make money, right? So + +04:48 +in actuality, you probably want to go and price your + +04:50 +t shirt at something like more like 20 dollars But + +04:53 +it's important when you do this that you don't charge + +04:55 +20 dollars exactly. Instead, take a few cents off of + +04:58 +that price. So you could charge 19 dollars and 99 + +05:01 +cents or 19 dollars and 97 cents or 19 dollars + +05:04 +and 95 cents. The most important thing though is that + +05:07 +you be consistent with this. So don't charge 19 dollars + +05:10 +and 97 cents for some t shirts and then 19 + +05:13 +dollars and 99 cents for others. Use the exact same + +05:16 +cents for all of your products. + +05:18 +Pricing your products to a round number like 20 dollars + +05:21 +is associated with expensive clothing brands like Gucci. Because they + +05:24 +do this, customers expect this type of pricing for high + +05:27 +end products. This type of pricing strategy is therefore called + +05:30 +prestige pricing and if you try to use it for + +05:32 +products that are not high end, you will look foolish + +05:34 +and look like you don't know what you're doing. So + +05:37 +customers will trust you less. + +05:39 +And by way, this is allowing for free shipping, so + +05:41 +you would say that your t shirt costs say 19 + +05:43 +dollars and 95 cents with free shipping. + +05:47 +However, while 19 dollars and 95 cents would be a + +05:49 +great price for a t shirt if you had free + +05:51 +traffic, it would not be suitable if you were paying + +05:54 +for traffic such as using Facebook ads. And this is + +05:58 +because Facebook ads can be expensive, so we need to + +06:00 +allow for the cost of the Facebook ad when we + +06:02 +are pricing our product. So if you're using paid ads + +06:06 +for print on demand products, here is a pricing strategy + +06:09 +I would recommend. + +06:10 +Take the base product price from your print on demand + +06:12 +supplier, which in this case here is 7 dollars and + +06:14 +91 cents and times this by 2. So we come + +06:17 +to 15 dollars and 82 cents. And then add your + +06:20 +shipping, which of course is 4 dollars. So now our + +06:22 +base price is 19 dollars and 82 cents. + +06:25 +Then use the PayPal fee calculator to add in processing + +06:28 +fees. As you'll see, I calculate it for both Americans + +06:30 +and for non Americans in this example and both come + +06:33 +to a very similar number. We would want to charge + +06:36 +21 dollars So basically to break even with a Facebook + +06:39 +ad, you'll want to charge at least 21 dollars I. + +06:42 +E. Dollars 20.99 + +06:44 +cents. But this is just the minimum price that you + +06:46 +need to charge, because remember, you probably wanna make some + +06:49 +profit too. So well, here is the reality. + +06:53 +While it can vary from industry to industry, for most + +06:55 +businesses, a 10 percent profit margin in business is average + +06:58 +and anything above that is very good. Most of you + +07:00 +store owners expect that they should be earning 40 or + +07:03 +50 percent profit margins from my experience, but they are + +07:05 +being extremely + +07:07 +unrealistic + +07:08 +especially if you're using paid traffic. + +07:10 +A good starting point then if you were running Facebook + +07:12 +ads to your store would be to price your products + +07:14 +at say 25 dollars plus free shipping or yeah, dollars + +07:18 +24 and 99 cents. And of course, you can apply + +07:21 +this product pricing strategy to pretty much all the products + +07:23 +in your store. So let's go and take hoodies. On + +07:26 +Printify, their lowest cost hoodie is a Gildan 18500. + +07:30 +This is actually super comfortable by the way, so you + +07:32 +could keep selling this hoodie into the future. + +07:35 +But yes, Monster Digital, my favorite factory, charged 17 dollars + +07:38 +and 58 cents for it, and the price for shipping + +07:41 +the hoodies is 8 dollars So if you add 17 + +07:44 +dollars and 58 cents and 8 dollars together, that is + +07:46 +25 dollars and 58 cents. Using the PayPal calculator, whether + +07:50 +you live in the USA and have domestic PayPal fees + +07:52 +or live outside of the USA like me and have + +07:54 +international fees, you know that you'll probably wanna charge 27 + +07:58 +dollars then as the minimum, and this isn't taking into + +08:00 +account paid traffic when you're selling your hoodie. So if + +08:03 +you had a free traffic strategy then and you wanted + +08:05 +to get a 15 to 20 percent profit margin, then + +08:07 +you'd probably wanna go and charge around 32 or 34 + +08:10 +dollars for your hoodie. So as you can see, hoodies + +08:13 +can be a very expensive option if you want to + +08:15 +advertise them with Facebook ads. So for most people, I + +08:18 +wouldn't recommend that they start off using their hoodies for + +08:20 +their Facebook ads. Instead, I'd recommend that they pick something + +08:23 +a little bit more affordable + +08:25 +such as t shirts, + +08:26 +but you can still sell a hoodie because it could + +08:29 +make for a great upsell. + +08:31 +You could sell a t shirt for 25 dollars and + +08:33 +make this your front end product that you advertise on + +08:35 +Facebook, and then when a customer buys this, you could + +08:38 +offer them a hoodie to buy as well and price + +08:39 +it for 31 dollars and 95 cents. Because your customer + +08:42 +has already bought the t shirt which paid for the + +08:44 +Facebook advertising fees, this hoodie is just extra profit, an + +08:48 +extra bonus for you. Plus keep in mind you are + +08:51 +going to make more money in the future. For most + +08:53 +beginners, I recommend that they use Printify for their print + +08:56 +on demand app. Well, Printify has this, a premium subscription. + +09:00 +It costs 29 dollars a month so you don't need + +09:02 +to buy this in the beginning. However, it drastically reduces + +09:05 +the cost of your products once you buy it. For + +09:08 +example, the Guilden 5000 t shirt from Monster Digital will + +09:11 +go down in price to just 6 dollars and 9 + +09:13 +cents. So once you've got a t shirt selling regularly, + +09:16 +switching to a Printify premium subscription is a no brainer. + +09:19 +So remember in the beginning, while you may be making + +09:21 +a smaller profit, in the long term, your profit margins + +09:24 +are going to increase well beyond your initial ones. And + +09:27 +keep in mind, these are just the minimum prices. You + +09:30 +can charge more. I charge 30 dollars for my t + +09:33 +shirts. Pricing is entirely subjective. There is no answer to + +09:36 +how much something is worth. We all just make it + +09:38 +up in our heads. The phrase the product is worth + +09:41 +the price that the customer is willing to pay is + +09:43 +probably the most accurate thing that somebody can say in + +09:47 +regards to this question. The best way then to understand + +09:50 +how you should price your products is to understand how + +09:52 +consumers decide how much they're willing to pay, and it's + +09:55 +through a process called price anchoring. + +09:57 +Price anchoring is when consumers look at your product price + +10:00 +and compare it to others and see how it matches + +10:02 +up. So if you're selling a t shirt for 30 + +10:04 +dollars the customer goes, okay, well how much are t + +10:07 +shirts elsewhere? + +10:09 +If I go to Walmart, I know I can get + +10:10 +a graphic t shirt for 10, 20 dollars, and I + +10:13 +know if I go to Etsy that I can go + +10:15 +to a cool indie local clothing brand, and I can + +10:17 +get t shirts there for 30 dollars, and I know + +10:20 +that if I go get a designer supreme t shirt, + +10:22 +well I might pay up to 400 dollars maybe even + +10:25 +more. And so now your consumer has a range of + +10:28 +prices to judge yours against and they go, okay, well + +10:31 +is this brand similar to the sort of quality that + +10:34 +I expect at Walmart + +10:35 +or is it more similar to the type of cool + +10:38 +indie clothing branding that I see on my favorite Etsy + +10:41 +stores? And pretty much nobody new to the industry is + +10:44 +able to create a high end streetwear brand, so while + +10:47 +you are welcome to try, it's, not something I'd recommend + +10:50 +that you try to do. + +10:52 +But while supreme type streetwear branding might be a little + +10:55 +out of reach, that cool indie clothing branding that you + +10:58 +see over on Etsy is very much within reach, so + +11:01 +you can aim to price your products for that if + +11:04 +you're able to match that level of presentation by creating + +11:07 +a curated experience in your store instead of a cheap + +11:10 +experience. + +11:11 +And so what I recommend you do is that you + +11:13 +study premium indie print on demand brands like Smash Transit, + +11:16 +see how they present themselves. + +11:18 +Do you think that you can match this level of + +11:20 +presentation? + +11:21 +Pricing is entirely subjective. If you can match Smash Transit's + +11:24 +presentation in the way that they create a curated experience + +11:27 +for their niche customers, + +11:29 +then you can charge 30 dollars as well. But if + +11:31 +you don't think you can pull that off, that's absolutely + +11:34 +okay. You can lower your prices, but you need to + +11:37 +be honest with your store's level of presentation when you're + +11:40 +choosing how to price your products. So we've talked about + +11:43 +how to price products with print on demand, but what + +11:45 +about drop shipping? Well, it's pretty similar, but it's got + +11:48 +a bit of a twist. + +11:49 +So what you want to do is you want to + +11:51 +start out by taking the price of the product and + +11:52 +the price of the shipping and combine it together. So + +11:55 +let's say you want to drop ship these blue like + +11:57 +glasses here. Well, the cost of the glasses is 3 + +11:59 +dollars and 10 cents. Next, you want to add the + +12:01 +shipping. So I selected the USA factory, so my customer + +12:05 +would have fast shipping times, and the cost of this + +12:07 +was 4 dollars and 79 cents. So now you want + +12:09 +to add them together, which is 7 dollars and 89 + +12:12 +cents. + +12:13 +So we need to figure out now how much we + +12:15 +need to charge if we wanna break even after payment + +12:17 +processing fees. Using the PayPal fee calculator, we can see + +12:21 +that whether we are using PayPal's domestic fee structure for + +12:23 +USA citizens or the slightly higher fee structure for people + +12:26 +that don't live in the USA, such as myself, we + +12:29 +need to charge around 8 dollars and 50 cents, which + +12:31 +we can round up to 9 dollars. So our breakeven + +12:34 +price is 9 dollars. + +12:35 +And of course remember as I said earlier, you never + +12:38 +want to say a clean price. You want to have + +12:40 +say 8 dollars and 99 cents or 8 dollars and + +12:43 +97 cents or 8 dollars and 95 cents. You wouldn't + +12:45 +want to charge 9 dollars exactly. + +12:48 +Charging a round number like 9 dollars is something that + +12:50 +premium high end stores like Burberry do, which is why + +12:53 +this pricing strategy is indeed called prestige pricing. So if + +12:57 +you try to do it for lower cost items, customers + +12:59 +would find that really weird and unprofessional. + +13:02 +But of course, remember, this is just our break even + +13:05 +costs if we are having a free traffic source. This + +13:08 +does not account for the cost of Facebook ads. So + +13:11 +if you had a free traffic source such as Google + +13:14 +SEO traffic or an Instagram meme page, then your break + +13:17 +even price point that you would need to charge would + +13:20 +be 8 dollars 99 or 8 dollars 95 or 8 + +13:23 +dollars 97. + +13:24 +But you probably wanna make some profit too, don't you? + +13:27 +Well remember, an average profit margin in business is 10 + +13:30 +percent. So if you can earn 15 to 20 percent + +13:33 +profit, then that would be great. So a base price + +13:35 +of around 11 or 12 dollars would be good with + +13:37 +free traffic to still give yourself a nice profit margin. + +13:41 +But what if you're not using a free traffic source? + +13:44 +What if you were using paid ads such as Facebook + +13:46 +ads? Well, if you're doing that, then we need to + +13:48 +use a slightly different pricing strategy, + +13:51 +And we are also going to have to use a + +13:52 +slightly higher pricing strategy compared to what we were charging + +13:56 +for print on demand products. And the reason for this + +13:59 +is that with print on demand, you have absolute control + +14:01 +over the products that you've been selling, so you can + +14:03 +design a product that is perfect for your target customer. + +14:07 +Because of this, we usually expect our print on demand + +14:09 +products are gonna have higher conversion rates. So when it + +14:12 +comes to drop shipping, since we expect them to have + +14:14 +lower conversion rates, we need to allow for a higher + +14:17 +Facebook ad budget. + +14:19 +What you should do instead then is take the price + +14:21 +of your product. So in this case here, it was + +14:23 +3 dollars and 10 cents, and then the price of + +14:25 +the shipping, which in this case here was 4 dollars + +14:27 +and 79 cents, and add them together, which is 7 + +14:30 +dollars and 89 cents, and then times that number by + +14:32 +3, which is 23 dollars and 67 cents, and then + +14:35 +round that up to the nearest dollar. So a good + +14:37 +product price would be 24 dollars I. E. 23 dollars + +14:41 +and 95 cents. + +14:42 +Why? Well, we just need to do the maths. We + +14:45 +want to allow about 50 percent revenue to go towards + +14:48 +our Facebook ad budget. So 24 dollars minus 50 percent + +14:52 +is 12 dollars Alright. So now we have 12 dollars + +14:54 +left over. Well, we now need to remove payment processing + +14:57 +fees, and depending on if you live in the USA + +15:00 +or internationally like me, it will be either a dollar + +15:02 +or a dollar 35. So let's go with a dollar + +15:05 +35 for the sake of this video. 12 dollars minus + +15:07 +a dollar 35 is 10 dollars and 65 cents, and + +15:11 +if we minus the product price from that, which is + +15:13 +7 dollars and 89 cents including shipping, then we are + +15:15 +left with 2 dollars and 76 cents for profit. So + +15:18 +our profit is just over 10 percent, which is a + +15:21 +nice goal to aim for because an average profit margin + +15:23 +for a business is 10 percent, and this is very + +15:25 +important to keep in mind. I understand most new business + +15:28 +owners think 10 percent is low, but those people have + +15:31 +wildly unrealistic expectations. + +15:34 +And remember, once you add an upsell, your profit potential + +15:37 +goes way up. It goes from 10 percent to 15 + +15:40 +percent to 20 percent to 25 plus percent. And of + +15:43 +course, this is just the minimum price. Dropshippers have generally + +15:46 +been charging 30 dollars with free shipping for these blue + +15:49 +light glasses very successfully. + +15:51 +So the 3 times pricing rule is just a starting + +15:54 +point. If you can improve your store branding and marketing, + +15:57 +as you can see, you can push this much higher. + +16:00 +And remember, there is no formula to success. These are + +16:02 +just best practices that I and other sellers have developed + +16:05 +over time, but that doesn't mean that there can't be + +16:07 +new innovations. + +16:09 +So remember, if you want to differ from these, then + +16:11 +go ahead. But for those of you that want a + +16:13 +bit of a guide to help you get started, this + +16:16 +is a nice starting point. So keep these pricing rules + +16:18 +in mind when we add products later in step 3. + +16:21 +But for now, I will see you on the next + +16:23 +video. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org b/_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org index fa02f25..7f6bfee 100755 --- a/_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org +++ b/_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org @@ -10,9 +10,8 @@ - [[https://track.fiverr.com/visit/?bta=10312&brand=fiverrcpa&campaign=26801][hire a low cost designer on fiverr]] - [[https://wholesaleted.com/go/printify][printify link]] -* Notes -* Description +* Tutorial Notes ** contact template Here is the template used in the video: @@ -249,3 +248,835 @@ Remember to include the file type you want, which is a PNG file without interlac And be sure to include the image size. And, again, if you don’t know what this should be, it’s a great idea to use Printify to help you. And include an example image of the design you want them to get inspiration from, along with any notes about changes you want them to make, such as color variations or additional images. And boom – you are ready to go. So head on over to Fiverr now, and start finding your perfect designer now! + + +* Review +** Summary +This lesson explains how to get custom designs made using Fiverr, and how to choose between stock images and custom freelance work. +** Core Idea +You have two main ways to get designs: +- stock images (fast, but not unique) +- custom designs (slower, but exclusive and flexible) +Best approach: +Use custom designs for differentiation and long-term advantage. +** Design Sources +*** Stock Images +- purchased from sites like Shutterstock +- instant access +- known quality upfront +Downside: +- non-exclusive +- competitors can use the same design +*** Custom Designs (Fiverr) +- created specifically for you +- exclusive usage +- more flexible +Advantages: +- unique designs +- better protection from competitors +- can use niche-specific phrases and ideas +** Cost Expectations +- $10–$30 → slower delivery (about 1 week) +- $30–$100 → faster delivery (1–2 days) +Insight: +Custom designs are often cheaper than stock images. +** Strategy: Finding Designers +*** Step 1: Choose ONE Design +- pick a single design idea +- based on previous research (Etsy, etc.) +*** Step 2: Search Fiverr +Search for style, not product: +- typography design +- cartoon illustration +- t-shirt design +*** Step 3: Apply Filters +- commercial use allowed +- rated sellers only +- avoid new/unrated sellers +*** Step 4: Evaluate Designers +Look for: +- 4.8+ rating +- 50+ reviews (minimum) +- strong portfolio in your style +** Contact Strategy +*** Message Multiple Designers +- contact 5–10 designers +- send same request +Include: +- design description +- image inspiration +- required size +- file type (PNG) +*** Response Filter +- prioritize designers who reply within 24 hours +- communication quality matters +*** Selection +- choose 3–5 designers to test +- order same design from all +Goal: +Find best designer for long-term use. +** Order Process +*** Custom Offer Flow +- receive custom offer +- click “order now” +- complete payment +*** Direct Order (later) +- use saved designer +- order directly from their page +** Design Specifications +Always include: +- file type: PNG +- transparent background +- correct dimensions (from Printify) +- no interlacing +Provide: +- reference image +- clear instructions +- desired changes (not copies) +** Key Principle +Do NOT copy designs exactly. +Instead: +- use as inspiration +- modify layout, font, visuals +- create a new version +** Designer Strategy +*** Long-Term Approach +- build relationship with 1–2 designers +- reuse them consistently +Benefits: +- faster work +- better understanding +- higher quality over time +*** Style Specialization +Different designers excel at different styles: +- typography +- cartoon +- illustration +You may need multiple designers over time. +** Workflow Summary +*** Fiverr Workflow [0/7] +- [ ] choose one design idea +- [ ] search Fiverr by style +- [ ] filter for quality sellers +- [ ] contact 5–10 designers +- [ ] select 3–5 to test +- [ ] order designs +- [ ] choose best designer +*** Design Brief Checklist [0/6] +- [ ] include inspiration image +- [ ] specify dimensions +- [ ] request PNG format +- [ ] explain desired changes +- [ ] avoid exact copying +- [ ] confirm commercial use +** Common Mistakes +- hiring only one designer +- choosing cheapest option blindly +- unclear instructions +- copying designs directly +- ignoring communication speed +** Key Insight +This is NOT just about getting designs. +This is about: +- building a reliable design pipeline +- finding long-term collaborators +** My Take +Treat designers as partners, not one-time hires. +The goal is not just one good design, +but a repeatable system for producing many. +** Bottom Line +Test multiple designers → choose the best → build a relationship → scale design production. + + +* Transcript +#+begin_example +00:00 +Welcome to the next video in our print on demand + +00:02 +video tutorial series, and this is where I'm gonna teach + +00:04 +you how to get custom designs made using Fiverr. Now + +00:07 +you see, if you wanna create your own custom print + +00:09 +on demand products using professional designed images, you've usually got + +00:14 +2 choices. + +00:15 +The first is that you can purchase stock images on + +00:17 +websites like Shutterstock. + +00:18 +Artists create professional images and put the licenses to use + +00:21 +them up for sale on there. I'll teach you how + +00:24 +to buy these. And yes, when you do buy them, + +00:26 +you'll also be able to purchase the legal rights to + +00:29 +use them commercially as well. This is the easiest and + +00:32 +fastest way to get pictures. The second way is you + +00:34 +can purchase unique original designs that have been custom made + +00:37 +for you directly from freelancers on websites like Fiverr. If + +00:41 +you don't know what Fiverr is, it is an amazing + +00:43 +website where talented freelancers let you purchase projects from them. + +00:46 +On Fiverr, there are a lot of fantastic graphic designers + +00:49 +specializing in creating graphics for merchandise. + +00:52 +The advantage, of course, to using stock images is that + +00:54 +you can purchase them and get them right now, and + +00:57 +you will know exactly what you are buying. The downside + +01:01 +though, of course, is that anyone else can come in + +01:03 +and purchase the license to use the exact same pictures + +01:07 +and to copy your products. + +01:09 +The chances are if you have a top selling product, + +01:11 +your competitors are probably going to come in and try + +01:13 +to sell the exact same product that you are. And + +01:16 +so by purchasing a custom design, your design will be + +01:19 +copyrighted and only you will be able to use it, + +01:21 +and so that puts up an extra barrier of protection + +01:25 +between you and your competitors. + +01:27 +In addition, having custom made designs gives you a lot + +01:30 +more flexibility. + +01:31 +For example, this product is a regular seller on Etsy. + +01:34 +It's perfect for people who are both bunny owners and + +01:36 +introverts. + +01:37 +The phrase choice is quite funny. However, it's very niche + +01:40 +specific, isn't it? It's unlikely you'd find anything saying this + +01:44 +exact same phrase on a stock image site. But if + +01:47 +you purchase a custom design from Fiverr, you can use + +01:50 +this phrase yourself. + +01:51 +Fiverr is a website that I use a lot. I + +01:53 +spend thousands of dollars every year hiring talented freelancers, + +01:58 +including + +01:59 +artists, graphic designers. + +02:01 +It's a website that I truly think is the easiest + +02:03 +for beginners to use when initially hiring freelancers. + +02:07 +In fact, I use Fiverr so much that I'm a + +02:10 +part of a secret invitation only VIP group for Fiverr + +02:13 +called vid, which stands for very important doers. + +02:16 +Once you reach your vid level, you get your own + +02:18 +Fiverr rep who'll search out the perfect freelancers for you, + +02:21 +which is nice. But yes, basically to become a part + +02:24 +of this, I've had to use Fiverr a lot. So + +02:27 +I know quite a lot about hiring the best designers + +02:30 +on there. On Fiverr, you can usually expect to pay + +02:32 +between 10 dollars to 30 dollars if you're willing to + +02:34 +wait up for a week for a design, and if + +02:36 +you need a design fast within 1 to 2 days, + +02:39 +you can expect to pay between 30 dollars and 100 + +02:41 +dollars And so yes, if you want to save some + +02:44 +money, then I highly recommend that you be a little + +02:46 +bit patient and you wait a few extra days for + +02:49 +your design. This also means it's cheaper than purchasing premade + +02:52 +designs on Shutterstock. On Shutterstock, it costs just under 100 + +02:55 +dollars per design and you have to buy at minimum + +02:58 +2 licenses at a time. So believe it or not, + +03:01 +custom ones are cheaper. When it's your first time hiring + +03:04 +a designer, I recommend that you start out by focusing + +03:06 +on just 1 product design and that you hire 3 + +03:10 +to 5 designers for that 1 product. And I recommend + +03:13 +that you hire as many as you can afford. You + +03:16 +see, I gain my vid status not from hiring lots + +03:18 +of freelancers, + +03:19 +but by forming a relationship with a handful of really + +03:22 +great ones. I come back to them regularly. We've formed + +03:25 +a relationship over time. They know what I want and + +03:28 +can design it for me. And so your goal here + +03:30 +is to find 1, maybe 2 designers that you truly + +03:33 +connect with so that you can use them regularly + +03:35 +when designing your products. Now something else you'll also discover + +03:38 +is that some designers are particularly good at certain styles + +03:41 +or specialize in certain styles. For example, this seller here + +03:45 +is very good at creating typography t shirts. You might + +03:48 +find that you want different types of styles for different + +03:50 +types of products. You might want some designs to be + +03:53 +typography designs and you might want some designs to be + +03:55 +cartoony. + +03:56 +That's absolutely fine. When you wanna hire an artist for + +03:59 +a particular type of style, I recommend that you go + +04:02 +through the same process we're about to do and that + +04:04 +you use it to find the best artist that specializes + +04:08 +in the style you are looking for. Over time, the + +04:10 +number of freelancers that you will work with will grow + +04:13 +and grow. For now though, it's a great idea to + +04:15 +just focus on finding 1 great freelancer to work with. + +04:19 +Of course, it's entirely up to you. If you would + +04:21 +like to work with lots of different freelancers and lots + +04:24 +of different artists to get products made faster, then go + +04:27 +ahead. + +04:28 +But honestly, I don't think business should be a sprint. + +04:31 +I think business is a marathon. I think it's a + +04:34 +lot better to take things slower and to find 1 + +04:36 +great freelancer to work with and to form a relationship + +04:39 +with them. But again, it's entirely up to you. + +04:42 +Anyway, back to the tutorial. The first thing you want + +04:45 +to do is pick which 1 product and design that + +04:49 +you want made for you. So perhaps you've seen this + +04:51 +sweatshirt. You know that this design and phrase has been + +04:54 +successful, so you want to use this as inspiration for + +04:56 +your own design. + +04:58 +Awesome. What we now want to do is we want + +05:00 +to go on to Fiverr and we want to find + +05:02 +freelancers that are really good at this particular style, + +05:05 +I. E. Word art or typography designs, and we ideally + +05:08 +want to find between 5 to 10 freelancers if we + +05:11 +can that are good at the style. And what we're + +05:14 +gonna do is we're gonna take those 5 to 10 + +05:16 +freelancers and we're going to message them directly + +05:19 +and tell them what we want them to make. Here + +05:22 +is an example of an email template that you could + +05:24 +send out. I will post this template on this video + +05:27 +lesson page. I've included very important specifications on here. In + +05:30 +particular, I've noted the size of the design. You should, + +05:33 +of course, insert your own specifications into here where I've + +05:36 +written the square brackets. The way you figure out what + +05:38 +size you want your design to be is to come + +05:40 +to Printify and click on the product you want to + +05:42 +create, such as a sweatshirt, and to start designing it. + +05:45 +In the bottom right of the design mock up page, + +05:47 +you'll see Printify's suggested sizing. As a beginner, it's great + +05:50 +to stick to this initially. You'll also want to include + +05:53 +a picture of what design you would like the designer + +05:55 +to get inspiration from. Again, we don't want to copy + +05:58 +it exactly. We want them to make their own similar + +06:00 +but different version of it. So for this design, you + +06:03 +could keep a similar font, but change up the sizing + +06:06 +and change the image of the bunny. + +06:08 +So let's do this. + +06:09 +Okay. So come to Fiverr. I'll have a link to + +06:12 +Fiverr on this page. Please note that it is an + +06:14 +affiliate link. Using it is optional, but it is always + +06:17 +appreciated. In the search bar, type in what style of + +06:19 +artwork you want made. From the drop down suggested menu, + +06:22 +you might find a search phrase that more specifically defines + +06:25 +what you want. If so, select that. For me, I'm + +06:28 +going to type typography design. Next, we want to come + +06:31 +to the search filters and change it so that we + +06:33 +are only seeing sellers that produce designs for commercial products. + +06:37 +Next, we want to set it so that we are + +06:38 +only seeing sellers that have been rated by other customers. + +06:42 +We don't want to work with new sellers. And now + +06:44 +you've got a big list of sellers to browse through. + +06:46 +If possible, try and work with sellers that have 4.8 + +06:49 +plus star ratings with at least 50 reviews. The more, + +06:52 +the better. When you see a designer that you like, + +06:55 +open up their listing and browse through their designs. Check + +06:58 +over their portfolio and see if they are right for + +07:00 +you. + +07:01 +If you like the look of the design and the + +07:03 +pricing is within your range, then click the contact me + +07:05 +button. You can then send them a message explaining what + +07:08 +you want. Be sure to upload the photo of the + +07:10 +example product image or images you want them to get + +07:13 +inspiration from. Again, I recommend that you contact between 5 + +07:16 +to 10 freelancers and that you see who responds within + +07:20 +24 hours. + +07:21 +Freelancers on Fiverr live all around the world, and they're + +07:24 +often busy on projects, so it's normal for them not + +07:27 +to respond to you immediately. But having good communication between + +07:31 +you and your chosen freelancer is important when forming a + +07:34 +great relationship so that they can keep making you great + +07:37 +money making designs. So when choosing which 3 to 5 + +07:40 +freelancers that you're ultimately going to work with, prioritize the + +07:43 +ones that get back to you within 24 hours. Now + +07:46 +you may find that more freelancers get back to you + +07:48 +within 24 hours than you can afford to hire for + +07:51 +a project and that's absolutely fine. Take the ones that + +07:54 +did reply within 24 hours and browse through their portfolios + +07:58 +and pick the 3 to 5 freelancers + +08:00 +whose portfolios + +08:01 +you like the best. As part of our message, we + +08:04 +ask them to send us a custom offer. This is + +08:06 +how we'll be ordering our design from them. I'll show + +08:09 +you now how to accept this custom offer and start + +08:11 +the project. + +08:12 +Click messages. + +08:16 +Click inbox. + +08:17 +Next, click the message from the designer. + +08:20 +To start, simply click order now. + +08:22 +Scroll down to the custom offer message and click continue. + +08:26 +You can either pay through PayPal or by using your + +08:29 +credit card. Type in your credit card details if you're + +08:31 +using 1, + +08:33 +then click confirm and pay. + +08:35 +And that's it. Now that you've hired your 3 to + +08:37 +5 designers, you just got to wait for them to + +08:40 +come back with your design, choose which 1 you like + +08:42 +the best, and then pick which freelancer you're going to + +08:45 +form an ongoing relationship with. Once you've chosen your freelancer, + +08:49 +in the future, you don't necessarily have to message them + +08:52 +to get a custom order going. Instead, you can order + +08:55 +directly from their seller page. Let me switch over to + +08:57 +my computer and show you how to do this. + +09:00 +Go back to the designers page, select the package you + +09:02 +want, then click the green continue button here to proceed + +09:06 +to your order. On the checkout page, you can tick + +09:08 +any of these extras, though these are not entirely necessary + +09:11 +if you know exactly what design you want created. + +09:15 +To checkout, click order now. Enter your card details so + +09:19 +that you can start this job, then click confirm and + +09:22 +pay. + +09:23 +Once you order from your freelancer though, you will need + +09:26 +to let them know on the order page what specifications + +09:28 +you want. When you're doing this, remember to include the + +09:31 +file type that you want which is a PNG file + +09:34 +without interlacing + +09:35 +as this is what print on demand providers such as + +09:37 +Printify + +09:38 +need from you. And you'll need to let them know + +09:40 +what the image size should be, and of course you + +09:42 +can find that information on Printify. + +09:44 +And as always, include an example image of another successful + +09:48 +product that you want them to use as inspiration + +09:51 +for creating your own custom design. + +09:54 +And boom, you are ready to go. So head on + +09:57 +over to 5 for now, and I will see you + +09:59 +on the next video. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org b/_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org index d22ae9a..f54da7a 100644 --- a/_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org +++ b/_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org @@ -114,4 +114,3812 @@ - e.g. create waves that are longer or taller - this can allow you to more better match the product you are printing on -* Description + +* Review + +** Summary +This lesson introduces Midjourney as an AI art tool for creating images that can be used in print-on-demand designs. + +** Core Idea +Midjourney works best through iteration. + +You do not usually get the final image from one prompt. + +Workflow: +- write prompt +- generate 4 images +- inspect results +- adjust prompt +- reroll / remix / vary +- choose best image + +** Why Midjourney +- high image quality +- flat monthly fee +- can generate many images +- useful for experimentation +- good for print-on-demand research and design creation + +** Commercial Use +Free plan: +- may require Creative Commons attribution +- not ideal for products + +Paid plan: +- better for commercial use +- no attribution requirement under normal paid terms +- starts around $10/month in the transcript + +Pro plan: +- includes stealth mode +- keeps generations private + +** Discord Setup +Midjourney works through Discord. + +Basic flow: +1. create Discord account +2. join Midjourney server +3. find Midjourney bot +4. right click bot +5. click Message +6. use private bot chat + +Command: +#+begin_example +/imagine +#+end_example + +** Basic Prompting +Example: +#+begin_example +/imagine cartoon planet Mars from the perspective of space +#+end_example + +Important: +Midjourney responds better to positive prompts than negative prompts. + +Better: +#+begin_example +planet Mars from the perspective of space +#+end_example + +Weaker: +#+begin_example +Mars but not the surface +#+end_example + +** Iteration Workflow +Use the first output as feedback. + +Ask: +- what did it misunderstand? +- what is missing? +- what is too detailed? +- what is too realistic? +- what is too plain? + +Then revise the prompt. + +** Settings + +*** Open Settings +#+begin_example +/settings +#+end_example + +*** Version +Use the newest Midjourney version unless you have a reason not to. + +*** Quality +High quality: +- slower +- uses more GPU time +- often better results +- useful for printable designs + +Lower quality: +- faster +- useful for rough idea generation + +*** Style +Style changes how detailed / stylized the result is. + +Common levels: +- low +- medium +- high +- very high + +There is no universally correct setting. + +Use different style levels to test the visual direction. + +** Style Testing Checklist [0/4] +- [ ] test low style +- [ ] test medium style +- [ ] test high style +- [ ] test very high style + +** Fast Mode vs Relax Mode +Fast mode: +- uses fast GPU time +- quicker generations + +Relax mode: +- slower +- saves fast GPU time + +** Stealth Mode +Stealth mode keeps images from appearing publicly in Midjourney galleries. + +Useful if: +- you want product ideas private +- you do not want competitors seeing prompts +- you are developing commercial designs + +** Remix Mode +Turn remix mode on. + +It lets you create variations while changing the prompt. + +Example: +- start with happy corgi +- remix with “sad” +- reroll until expression is right + +** Variations +Midjourney gives four images. + +Variation buttons: +- V1 = variation of image 1 +- V2 = variation of image 2 +- V3 = variation of image 3 +- V4 = variation of image 4 + +Use variations when one image is close but not perfect. + +** Rerolling +Reroll when: +- prompt is good +- output is not quite right +- you want more options + +Rerolling is central to the workflow. + +** Minimalism for POD +For print-on-demand, simpler designs often work better. + +Reasons: +- clearer at thumbnail size +- easier to understand quickly +- prints cleaner +- fewer small details get lost +- stronger visual impact on shirts + +Prompt word: +#+begin_example +minimalist +#+end_example + +Example: +#+begin_example +/imagine minimalist black line art of a sunflower, top down, on a white background +#+end_example + +** White Background +Use white background when you plan to remove the background later. + +Example: +#+begin_example +on a white background +#+end_example + +Reason: +- easier to remove background +- easier to create transparent PNG +- cleaner for POD placement + +** Seamless Patterns +Patterns are useful for: +- phone cases +- blankets +- bags +- all-over-print products + +Use: +#+begin_example +--tile +#+end_example + +Example: +#+begin_example +/imagine scribble of Japanese sea waves --tile +#+end_example + +** Aspect Ratio +Use aspect ratio to match the product shape. + +Example: +#+begin_example +--ar 16:9 +#+end_example + +Full example: +#+begin_example +/imagine scribble of Japanese sea waves --tile --ar 16:9 +#+end_example + +Use aspect ratio when designing for: +- wide prints +- vertical products +- banners +- phone cases +- product-specific layouts + +** Prompt Checklist [0/7] +- [ ] subject is clear +- [ ] style is clear +- [ ] background is specified +- [ ] print use is considered +- [ ] detail level is controlled +- [ ] aspect ratio matches product +- [ ] pattern command used if needed + +** POD Design Checklist [0/6] +- [ ] keep design readable +- [ ] avoid excessive detail +- [ ] test minimalist version +- [ ] use white/plain background for removal +- [ ] reroll several times +- [ ] export/edit into transparent PNG later + +** Key Insight +Midjourney is not a one-shot design machine. + +It is an experimentation tool. + +The quality comes from: +- prompt refinement +- rerolling +- remixing +- testing style levels +- choosing the best final image + +** Bottom Line +Use Midjourney to generate many possible visual directions, then refine the best ones into clean, printable POD designs. + + +* Transcript +#+begin_example +00:00 +Hey, everyone. And welcome to our video series, + +00:04 +on Midjourney + +00:05 +which is my favorite AI tool + +00:08 +my favorite AI art tool, sorry, and, + +00:11 +easily the most popular + +00:13 +AI Art tool out there. When I first started using + +00:16 +AI Art, I loved DALL E and that was because + +00:19 +DALL E produced images in the highest quality. + +00:22 +Over time though, Midjourney now produces images in much higher + +00:26 +quality than it used to back when I first started + +00:29 +using AI art. And unlike Dall e, where you have + +00:32 +to pay per credit, + +00:34 +for each image that you generate, with Midjourney you pay + +00:37 +a small flat monthly fee + +00:39 +and you can generate unlimited images. + +00:42 +It's an amazing, incredible bargain. + +00:45 +And adding to that, with MidJourney, there's a free account + +00:48 +that you can use to try it so that you + +00:51 +can generate images and see if you like it before + +00:53 +you purchase a pay plan. With the, pay plans, you + +00:57 +get unlimited commercial rights. So if you do wanna use + +01:00 +Dall e to produce images to sell onto products, then + +01:03 +I highly recommend + +01:04 +upgrading to a paid plan. + +01:06 +But again, it's a small flat monthly fee and I'll + +01:08 +show you. + +01:09 +But here's how it works. + +01:11 +So you open up that you open up Midchurney, sorry. + +01:14 +And then you come and you type in, + +01:17 +slash + +01:18 +imagine. + +01:19 +This is your prompt and you click it. + +01:21 +And then you just type in exactly + +01:24 +what you want MidJourney to create. So we're gonna type + +01:28 +in this prompt + +01:30 +as our example. + +01:32 +Now, + +01:33 +it takes a little while. So, + +01:36 +it takes less than 60 seconds. + +01:38 +But if you give it a particularly complex prompt, it + +01:42 +can take longer. If you give it a really simple + +01:44 +prompt, it can take shorter. + +01:47 +So, I'm showing this in real time. + +01:51 +For the whole Sartete YouTube channel, + +01:53 +any tutorial videos I show on this are not gonna + +01:56 +show it in real time. What I'm going to do + +01:58 +is I'm gonna heavily edit those to cut out this + +02:01 +waiting time. + +02:03 +But for the ecom clubhouse members, I would much rather + +02:05 +give you a raw insight into + +02:08 +showing you + +02:10 +exactly what's going on, not cutting anything out for you + +02:13 +so that you can see exactly what to expect when + +02:15 +you're using apps such as Midjourney. + +02:18 +It's 1 of the really nice things about, having, this + +02:21 +course. I can produce + +02:22 +videos + +02:24 +which aren't edited for a YouTube algorithm and instead produce + +02:27 +images + +02:29 +produce videos which are as helpful as possible and provide + +02:31 +the most information as possible. + +02:33 +And I think it's very helpful to see how long + +02:35 +it takes so that you can use + +02:38 +that to figure out, + +02:40 +realistically how many images you could generate. Because if it + +02:43 +takes 60 seconds to generate an image but you want + +02:46 +to reroll an image multiple times, then you have to + +02:48 +allow for that when you're figuring out how long it's + +02:50 +gonna take you to come up with a design. + +02:53 +So this is what it's created for us. It's created + +02:55 +4 different images for us to choose from. + +02:58 +Now, here's how to use Mid Journey. + +03:02 +What you do + +03:03 +is you give it your best prompt in the beginning. + +03:06 +So you try to come up with a really good + +03:07 +prompt, + +03:08 +but you're probably gonna have to tweak it. You're probably + +03:10 +gonna have to add things. You might have to remove + +03:12 +things. + +03:13 +So looking at this + +03:14 +1 here, + +03:16 +we can see that, + +03:19 +it's produced + +03:20 +3 images of the planet Mars, which is what I + +03:22 +was in I was imagining. I was looking for it + +03:25 +to create images + +03:27 +of the planet Mars, the physical planet Mars that you'd + +03:29 +see floating in space, But it has created this image + +03:32 +here + +03:34 +of Mars itself + +03:35 +which is not what I want. + +03:37 +So this is exactly what I mean by tweaking it. + +03:40 +So what I'm gonna do, + +03:42 +I'm gonna come back. I'm gonna go now use the + +03:44 +imagine prompt + +03:46 +and I'm gonna put something very similar in. However, + +03:50 +I'm gonna come in and modify. I'm gonna go from + +03:53 +the perspective + +03:56 +of + +03:57 +it in space + +04:01 +and we'll do a search for that. + +04:03 +I also apologize if my voice is weaker. + +04:05 +I'm currently recovering from who knows what infection I had, + +04:11 +but, + +04:13 +I tested negative for COVID. But, + +04:16 +I currently got a weaker voice as a result, so + +04:21 +I'm just gonna let this load. When I first started + +04:24 +using MidJourney, I found it very intimidating that it used + +04:27 +Discord. + +04:28 +The MidJourney + +04:29 +AI team had purposefully chosen to use Discord as a + +04:32 +way to message + +04:34 +the bot with your prompt + +04:36 +because they didn't wanna have to spend extra money + +04:39 +on creating a UI, + +04:42 +to do it. So when you go to Dall e, + +04:44 +it's got this beautiful website with this beautiful UI where + +04:47 +you come in and you type in your prompt to + +04:49 +the bot and you send it to the bot and + +04:50 +the bot sends you back images. And it looks beautiful. + +04:52 +Don't get me wrong. But it is expensive to design + +04:55 +a website like that. So the My Journey team thought, + +04:58 +well, why don't we take all of our money and + +05:00 +invest it instead + +05:02 +into + +05:03 +the actual bot itself? + +05:05 +So we'll invest it + +05:07 +into, + +05:09 +making this AI the best that it can be. + +05:13 +And then, + +05:15 +we can save time on that. Now, + +05:18 +I wanna show you this here because this definitely does + +05:20 +happen. So I'm pretty certain + +05:22 +that we have that the bot, + +05:25 +has, oh, no. Here we go. As I say, if + +05:28 +it if it if it takes a little bit too + +05:29 +long for it to to load, you can always just + +05:32 +repeat, + +05:33 +repeat it. + +05:35 +But I mean, this is the thing. Like, there's a + +05:36 +lot of people currently sending the bot, + +05:39 +prompts + +05:40 +And so, + +05:41 +it could take a while. And this is exactly why + +05:43 +I wanted to record this for the Econ Club, house + +05:45 +members without modifying it so that you can get, again, + +05:48 +a realistic + +05:50 +idea about what's actually how long it actually takes and + +05:54 +the process involved. + +05:58 +So you can see that it's currently 93 percent. So + +06:01 +it is loading up. + +06:04 +Alright. So this is + +06:05 +this here is a lot more what we want. Now, + +06:07 +of course, you can see here that + +06:09 +it's, + +06:11 +that's showing us some space which makes sense because it's + +06:13 +seeing the word space. + +06:15 +I don't mind that though, + +06:19 +because if I wanna start adding in, + +06:22 +prompts. Once I've currently with Midjourney, + +06:25 +and this could change. By the time you're watching this, + +06:27 +it may have changed. Currently, right now, Midjourney is not + +06:30 +great + +06:31 +at taking negative prompts. It's much better instead to give + +06:34 +it positive prompts. Positive prompts are asking it specifically to + +06:37 +do things rather than asking it to take away things. + +06:41 +So if you have a prompt like this here that + +06:43 +you like, what you do is you just come and + +06:46 +click this button here. + +06:48 +And now + +06:50 +it will reroll the prompt. + +06:52 +So it's gonna do this prompt again for us + +06:55 +and, + +06:57 +we can then load. But yes, I was very intimidated + +07:00 +by Midjourney because + +07:02 +I, + +07:03 +I'm not a big Discord user. I don't use Discord + +07:05 +a lot. And you can see this time around, it's + +07:06 +done it a lot faster. + +07:08 +So, + +07:09 +sometimes sometimes it takes longer than others. It just depends + +07:12 +upon, + +07:13 +the server. + +07:16 +So I don't use Discord so much. So I was + +07:18 +very intimidated by it but it's actually really easy. + +07:21 +And once we finish doing this, + +07:23 +I'll show you how it works and how to open + +07:26 +up Midjourney and how to use it. + +07:29 +But yes, I just wanted to give you a brief + +07:31 +overview + +07:32 +of how you use Midjourney + +07:34 +so that you can, + +07:36 +see. + +07:41 +And here we go. + +07:42 +So + +07:44 +this here is the way that, + +07:47 +you're mentioning. You just type in the prompt that you + +07:49 +want. But, of course, as you can imagine, you can + +07:52 +come up with some pretty incredible prompts. So that's what + +07:55 +we're gonna be also discussing + +07:57 +inside of this video tutorial + +07:59 +series. + +08:00 +But let me, for now, just show you + +08:04 +how to get, + +08:06 +Midjourney, + +08:07 +working for you. + +08:10 +Okay. So to get MidJourney, + +08:12 +what you just wanna do is you wanna come to + +08:15 +the MidJourney website + +08:17 +and, you want to register for a MidJourney account. + +08:21 +And when you do, you will start out on their + +08:25 +free trial. So their free trial is, of course, free. + +08:28 +There is no, monthly cost. + +08:32 +Currently right now, as I will show you, you can + +08:34 +set your settings so that you can generate fast images + +08:37 +faster or slower. + +08:38 +So if you wanna generate images faster, it will use + +08:42 +up GPU time and, Midjourney will just track this time. + +08:46 +And once you run out of it, then you either + +08:48 +have to purchase more or you just move to the + +08:51 +slower plan. It's kinda like your it's like Internet, plans + +08:54 +for your phone where you might have a certain amount + +08:57 +of, + +08:59 +gigabytes that you can use that's, really fast and then + +09:02 +afterwards you have to switch to the slower loading ones. + +09:05 +Sorry. Again, I'm currently, + +09:08 +recovering. So I apologize for any coughs or anything like + +09:11 +that while I'm recording these tutorial videos. + +09:15 +So, + +09:16 +the main thing to keep in mind though is that + +09:18 +the free plan + +09:19 +has this here, the usage rights. So if you are + +09:23 +using the free plan and then you want to use + +09:25 +those images, for example, sell it onto t shirts or + +09:28 +stickers, + +09:29 +then you're gonna have to give, + +09:32 +Creative Commons credit. And there's a whole process for how + +09:34 +to do that by the way. You can click on + +09:36 +it to find out more about how you give credit + +09:38 +for it. The main reason why I I really do + +09:41 +not recommend this for people who want to sell these, + +09:45 +these these images as, products + +09:47 +is because, + +09:50 +currently right now, we don't know, what's gonna necessarily happen. + +09:53 +But it looks like that it may be ruled that + +09:56 +AI generated images might not have the same copyright protections + +09:59 +as + +10:00 +non AI generated art, which makes a lot of sense. + +10:03 +In which case, + +10:06 +the thing is is that from from somebody who's just + +10:09 +browsing the Internet, they've got no way to tell. There's + +10:11 +no way to know whether your images are AI generated + +10:14 +or whether you yourself have drawn them unless unless you + +10:18 +purposefully state, + +10:20 +where + +10:21 +they were generated from or how they were created. + +10:24 +And so this here would tell the person who's what + +10:27 +who's looking at your product that this is AI generated + +10:32 +art, which if it does not end up having the + +10:34 +same copyright protections, + +10:35 +then that person could, in theory, use your art. So + +10:39 +rather than reveal that it's AI generated art, + +10:43 +I think it's a lot smarter + +10:45 +to instead, + +10:47 +purchase + +10:48 +a paid plan, which can start from as little as + +10:51 +10 dollars US a month. + +10:54 +And go down to 8 US dollars a month if + +10:56 +you purchase an annual plan so that as part of + +10:59 +the general commercial + +11:01 +terms, you don't have to give credit. + +11:03 +So, + +11:06 +yes, that's why you can start with the free trial + +11:09 +and then you can move to, + +11:11 +a paid plan + +11:13 +once you have determined that the images that Midjourney creates + +11:16 +are something that you are interested in + +11:19 +using for yourself. + +11:21 +And, for the basic plan and the standard plan, the + +11:24 +biggest difference + +11:25 +is, + +11:26 +the fact that you, + +11:29 +are getting more fast GPU + +11:32 +time per month. So it means then that you can + +11:35 +generate images faster so you can generate more images per + +11:38 +hour. + +11:39 +The Pro plan has a really big difference though and + +11:43 +that is that you can use stealth mode. Stealth mode + +11:46 +means that your images are not going to show up + +11:51 +in, + +11:52 +Midjourney's, + +11:54 +app. And later on in this video series, I'm gonna + +11:56 +actually show you where you can find the images that + +11:59 +people have created using Midjourney along with their prompts that + +12:02 +do get shown to the general public because people don't + +12:04 +have the pro plan. But if you have the pro + +12:06 +plan, you can use staff mode. Now, is that really + +12:10 +a big deal? It depends. If you think about it, + +12:13 +there are so many images being generated + +12:16 +every single minute, every single second that chances are your + +12:19 +image is just going to get + +12:21 +completely, you know, washed away + +12:24 +and the sea will be other images. And it's very + +12:26 +unlikely anybody would ever find it and then ever try + +12:29 +to use your image. But if you want to keep + +12:31 +them private, if you definitely want them to be something + +12:34 +that only you have access to, + +12:36 +then stealth mode is what you want. And then you + +12:39 +do have to purchase the pro plan for that. But + +12:42 +if you, + +12:43 +don't mind that, then you can start from as little + +12:46 +as 10 dollars. + +12:48 +For this, you're also going to need to have access + +12:50 +to Discord. + +12:52 +Discord is an instant messaging app as I mentioned before. + +12:56 +And, yes, the MidJourney team have chosen that rather than + +13:00 +create + +13:01 +their own website + +13:03 +where you send a text message to the bot and + +13:06 +then they text and then the bot sends you a + +13:08 +message back, just like with ChatGPT. With ChatGPT, + +13:11 +you send the bot what you want and then the + +13:13 +bot sends you a message back. They've got their own + +13:15 +website for that. MidJourney decided, no, we're not gonna create + +13:18 +our own website for that. We're just gonna use Discord. + +13:21 +You send the bot what you want it to create + +13:24 +and then the bot will send that back to you + +13:26 +and it's gonna do it through Discord. + +13:29 +So it works really well, but, + +13:32 +if you have never used Discord before, you might find + +13:33 +it a little bit confusing at first, but it's really, + +13:35 +really not. You get used to it very quickly. + +13:38 +So you wanna create a Discord account + +13:40 +and then you come and you open Discord. + +13:47 +Alright. So you're in Discord. + +13:50 +You come to your Midjourney + +13:54 +channel. It's gonna look like this. + +13:57 +So, + +13:58 +you'll probably be in 1 of these, + +14:01 +newcomer rooms. So these are just, general chat rooms. + +14:04 +Sorry. + +14:07 +These are just general chat rooms where people + +14:10 +are, + +14:12 +adding in their own prompts. And this is public. These + +14:14 +are public rooms. So you could scroll through these by + +14:16 +the way and just see what people are generating. + +14:19 +It's quite a lot of fun and you can get + +14:21 +a lot of really good ideas from it. + +14:23 +But, + +14:25 +what I recommend that you do is that you don't + +14:27 +use these rooms. You don't use the this this this + +14:29 +chat room to, + +14:32 +to generate images. + +14:34 +So, + +14:35 +by the way, also, sometimes instead of landing in here, + +14:37 +you might actually land on homepage. + +14:39 +If you land on homepage, what you wanna do is + +14:42 +you wanna come and click on any of these chat + +14:45 +rooms. So, for example, you wanna come and click on + +14:47 +newbies 1 2 0 because that will get this button + +14:50 +up here. Now oftentimes, this button is hidden. + +14:54 +So if it's hidden, you wanna come and click this + +14:56 +button here. If you come back here to home, you'll + +14:59 +see that the button's not there. That's why we wanna + +15:02 +come to 1 of these newcomer rooms. + +15:05 +We wanna come and we wanna make sure that we + +15:07 +can come and find the, + +15:09 +members list. + +15:10 +Then you come to MidJourney bot + +15:14 +and you right click it + +15:16 +and then you come and click message. + +15:18 +And now + +15:20 +you are in + +15:21 +your own + +15:22 +private + +15:24 +conversation with MidJourney + +15:26 +and, + +15:27 +no 1 else is in here with you. So, + +15:30 +you can start messaging + +15:31 +the MidJourney, + +15:33 +bot, as you like. + +15:35 +And so I'm gonna do that right now. Actually, what + +15:37 +I'm gonna do is I'm gonna come and take this + +15:38 +property. I'm gonna make it even more specific. + +15:41 +I'm gonna come and click imagine. + +15:47 +I'm gonna add in + +15:50 +the phrase cartoon. + +15:52 +These are a little bit more realistic than I would + +15:54 +like. + +15:56 +Let's see what it creates. + +16:01 +And we'll just let it load. + +16:03 +Be stoked. I hope that even if you are a + +16:06 +big Discord user, that you'll see that this is actually + +16:08 +so much more simple to use, + +16:10 +than you might have thought. + +16:13 +There you go. This time, it loaded up pretty quickly. + +16:16 +And we'll see what it creates. + +16:18 +And so this is really what you're doing. You're you're + +16:20 +tweaking it and you're generating lots of different versions of + +16:23 +it to find what you want. + +16:27 +And you can see here that, you get to see + +16:30 +the whole process of the bot making it for you. + +16:32 +So now it's at 62 percent. Once it's at hundred + +16:34 +percent, + +16:35 +it'll be finished. + +16:37 +And you can see here that I've got stealth mode + +16:39 +turned on, so only I can see these images. But + +16:42 +other people but I'll show you how you can how + +16:44 +you can turn this setting on shortly. + +16:49 +Very cool. So this here you can see looks actually + +16:52 +substantially + +16:53 +different from these ones here. + +16:55 +This 1 here definitely has, + +16:57 +versions of it that are a lot more cartoony. + +17:00 +So I could keep rerolling this and, + +17:04 +generate lots and lots of different versions of this and + +17:06 +then choose the ones that I liked the most. + +17:10 +Yes. + +17:11 +Let's now talk about the settings. + +17:13 +Okay. So here's how to access settings. + +17:17 +What you do is you ask MidJourney to open them + +17:20 +up for you. So come, + +17:22 +go, + +17:23 +slash settings, + +17:25 +enter. + +17:27 +Alright. Here we go. + +17:29 +So, + +17:30 +the first thing you need to do is choose the + +17:32 +version of MidJourney that you want. + +17:34 +Currently, right now, you don't want to, + +17:36 +worry about any of these. You wanna focus on the + +17:39 +main versions of MidJourney. + +17:41 +So what I have found is that the latest version + +17:44 +of MidJourney usually creates the best images which makes a + +17:47 +lot of sense because, the latest algorithm has been modified + +17:52 +to be made even better. You can use older, + +17:55 +algorithms if you prefer, + +17:56 +but generally, I found the latest version of Midjourney usually + +17:59 +works best. Currently, that is MidJourney version 5. By the + +18:02 +time you're watching this, it might be MidJourney + +18:05 +version 6. It might be MidJourney version 10. Who knows? + +18:09 +But I would choose the latest version. + +18:12 +Next up, we're gonna choose the quality. + +18:14 +This + +18:15 +is how much processing time MidJourney is going to put + +18:19 +into generating your images. + +18:21 +If you choose high quality, + +18:24 +it will use 2 times the cost + +18:26 +of your GPU time + +18:29 +and it will also be slower. + +18:32 +So, + +18:33 +you could choose base quality or you could choose half + +18:36 +quality. That will be the fastest. That will be, + +18:41 +you know, still faster than this, but more time and + +18:44 +half quality. + +18:45 +I always choose high quality. Why? + +18:48 +Because + +18:49 +I found that the quality of images it creates is + +18:51 +much better because it's putting more GPU time into trying + +18:54 +to figure out the best type of image for you. + +18:56 +And + +18:57 +even though it might takes longer for it to generate + +19:00 +the 4 images, + +19:01 +if you're generating higher quality images then chances are you're + +19:04 +gonna need to have less you're gonna need to prompt + +19:06 +at least. And that's gonna save you more time overall + +19:09 +even if it's taking you longer per generation. + +19:12 +Generally, when you're producing images that you plan to potentially + +19:15 +be printing, + +19:17 +you + +19:18 +you want to have you're not just if you were + +19:21 +if we were just creating for example, + +19:23 +like test images to try to generate ideas, like rough + +19:26 +ideas, then high quality could potentially be good and base + +19:29 +quality could potentially be good if we just wanna generate + +19:31 +lots and lots of ideas. + +19:33 +But if we wanna generate images that are really good + +19:36 +quality for us to print with, then we want them + +19:38 +to be really good, + +19:40 +with the least mistakes possible. + +19:42 +And so, + +19:43 +rather than having to regenerate these over and over again + +19:45 +to get it, it's much better just to spend more + +19:48 +time upfront + +19:49 +but overall less time because you're gonna be generating less, + +19:52 +prompts. + +19:54 +Now we're gonna come down to style. And what we'll + +19:56 +do is we'll come back to style because style is + +19:57 +quite important. This, you would assume, you would assume when + +20:01 +you first use this that just selecting style very high, + +20:03 +making it the most style pop making it the highest + +20:05 +level of style possible your image is better. No. + +20:09 +There is no right and wrong answer here. They're just + +20:12 +different. They just create very different looking images. + +20:15 +And we'll experiment with this later. + +20:17 +I found usually + +20:20 +I'm really I'm usually looking for these 2, style high + +20:23 +or style very high. There are some times though where + +20:25 +medium and low can be really good options. + +20:29 +And if you have the time, it can be good + +20:31 +to play around with them for each of your different + +20:33 +designs to try to see which style, + +20:35 +level, + +20:36 +generally works the best for the type of design that + +20:39 +you're going after. So + +20:42 +this can these can be good and I'll show you, + +20:45 +the difference in them afterwards. + +20:47 +So once you've chosen that, you wanna choose whether you + +20:49 +want public mode or stuff mode. Remember, + +20:52 +staff mode is only available if you pay extra for + +20:54 +it so you have to be on the Pro plan + +20:56 +to have this access to have this accessible. Of course, + +20:58 +I have paid for the Pro plan so I have + +21:00 +chosen staff mode. There's no real downside to choosing staff + +21:03 +mode if you have access to it so I would + +21:04 +choose it. But, + +21:06 +you have to select it. I could, for example, choose + +21:09 +my things to be on public, but I'm gonna choose + +21:11 +them to be on staff. + +21:15 +For, + +21:16 +Remix mode + +21:18 +hold on. Sorry. + +21:20 +Sorry. I just had to do I just had to + +21:22 +cough a bunch. + +21:24 +So for Remix mode, + +21:27 +this will enable you when you you can what this + +21:30 +will enable you to do is it will enable you + +21:31 +to be able to, + +21:33 +take 1 of your images and then reroll that image + +21:36 +but make modifications + +21:37 +to that image through text. So it's a good idea + +21:39 +to have it turned on, just to give yourself that + +21:42 +option. Even if you don't use it, no harm in + +21:44 +having it on. And then we've got fast mode and + +21:47 +relax mode. + +21:49 +So fast mode, of course, is, + +21:51 +when you were selecting your MidJourney plan, remember + +21:54 +it came, + +21:56 +with a certain amount of fast GPU time, + +21:59 +and you could purchase more of it but you get + +22:01 +some of it by default. So with, for example, the + +22:04 +basic plan, you get 3.3 hours. + +22:07 +Well, if you wanna save these hours, + +22:10 +what you can do + +22:12 +is you can choose relax mode and now you will + +22:16 +generate images, + +22:17 +slower. They'll take a little bit longer but you can + +22:20 +always switch back to fast as it says or you + +22:22 +can just choose fast mode. + +22:24 +So I'm gonna select fast mode, + +22:28 +but it's entirely up to you. + +22:31 +So then, + +22:32 +what we're now gonna do + +22:34 +is we're now gonna go through I'm gonna show you + +22:36 +how + +22:37 +drastically different these can look, + +22:41 +depending upon which style setting that you choose. + +22:44 +Okay. So remember, we've chosen low. + +22:48 +Let's come and imagine + +22:50 +and, + +22:52 +let's + +22:55 +do, cordy + +22:58 +cartoon, + +23:00 +flat, + +23:03 +2 d + +23:04 +animation + +23:05 +style, + +23:09 +background. + +23:13 +And we will see + +23:15 +what it creates. + +23:17 +So, + +23:19 +you can see here that it says s 50. This + +23:22 +is the style prompt. + +23:25 +So by selecting low, it's just automatically changed the style + +23:29 +prompt to us to always be set to 50, whereas + +23:32 +the ones I was using previously were set to style + +23:34 +250. + +23:36 +That's because these were set to high, + +23:38 +And now we've set it to low. So we've set + +23:41 +it to low style. + +23:43 +And what it's gonna do is it's gonna create us + +23:45 +images + +23:46 +which + +23:47 +generally have less details. Now, that doesn't mean that + +23:50 +the images + +23:52 +are + +23:53 +bad. Not at all. In fact, sometimes you want them + +23:56 +to be, + +23:57 +simpler + +23:58 +in their design. Simple can still be beautiful. And that's + +24:01 +something that I'm actually gonna discuss + +24:04 +soon. + +24:05 +But yes. + +24:07 +So + +24:08 +this here are our images + +24:11 +on low. And we could re roll these to give + +24:13 +us some more examples, but this here is just a + +24:15 +good little basic example. + +24:18 +So now we're gonna come back to settings. + +24:22 +We're gonna come and select style medium. We're gonna come + +24:25 +click dismiss this message just so that we don't have + +24:28 +it, + +24:33 +there. + +24:34 +Let's come and type in imagine. + +24:40 +And now + +24:43 +we are + +24:44 +going to see, + +24:48 +what the medium style is. So + +24:58 +Oh. 0, my + +24:59 +my little dog just he just, Starbuck just got up + +25:02 +for a nap. I was like, oh, is he gonna + +25:04 +is he gonna bark? + +25:06 +He didn't bark luckily. He looks like my dog, Starbuck, + +25:09 +looks a lot like + +25:11 +a, + +25:12 +cookie. + +25:13 +The little Swedish fellant. + +25:26 +93 + +25:27 +percent. + +25:29 +There we go. + +25:30 +So + +25:31 +this here is our medium, + +25:36 +and this here is our low. + +25:44 +Alright. Now let's change it to high. + +25:56 +So, + +25:58 +you can see why + +25:59 +this + +26:00 +is really good for that it's good to try out + +26:03 +these different styles to yourself when you're coming up with + +26:06 +a design + +26:07 +because + +26:08 +you might have a particular art style in mind. + +26:11 +And if you selected the wrong style, + +26:14 +if you selected it to be either not detailed enough + +26:17 +or too detailed, you might not get what you wanted, + +26:19 +and you might be disappointed. + +26:21 +And you might think, Oh, this isn't + +26:23 +what I imagined. + +26:24 +This is not + +26:26 +it. + +26:29 +But if you had just tried a different if you + +26:30 +just tried a different style setting, then you could have + +26:33 +exactly what you want. Like, there are some there are + +26:35 +some sticker designs + +26:36 +which look really great, + +26:39 +in a in a style like this where, there are + +26:42 +these details. And a lot of children's products, + +26:46 +work really well with the style as well, + +26:50 +whereas, + +26:50 +there are products that are aimed at an older audience. + +26:53 +Oftentimes, the designs do benefit from more detail. + +26:57 +So you can see that there's no right or wrong + +26:59 +answer yet. They're just different. + +27:01 +All right. So now we've got something on high style. + +27:04 +Very different, isn't it? That's extremely + +27:08 +different + +27:10 +from this here which is our medium. + +27:13 +And so now, + +27:15 +very high adds + +27:16 +in a lot of details + +27:18 +usually. + +27:20 +But, of course, there is a element of randomness + +27:23 +to AI. So we'll see what it creates for us. + +27:29 +And so now our style is set to + +27:31 +70 it's 750. + +27:34 +So that's quite + +27:37 +quite a big difference. So it's definitely gonna be very, + +27:40 +very interesting, + +27:42 +to see + +27:44 +what it creates for us. + +27:47 +And you can see that the quality of images here + +27:49 +is stunning. + +27:51 +MidJourney creates some, + +27:53 +sorry, some very, very beautiful, + +27:58 +incredible images + +27:59 +that would have cost a lot of money to purchase, + +28:03 +a lot of money in the past. + +28:08 +So it's quite amazing. + +28:11 +And + +28:12 +we're not done yet, but can definitely see that this + +28:15 +is looking quite a bit different. + +28:22 +So let's check out that. That is our very + +28:25 +high + +28:28 +style. Substantially + +28:29 +different, isn't it, from when we first + +28:32 +produced, + +28:35 +our style on low. + +28:37 +And you can absolutely imagine there are some children's products + +28:41 +that benefit from this style + +28:44 +and that there are some, + +28:48 +designs + +28:49 +which benefit + +28:50 +a lot more + +28:51 +from, say, this style. + +28:54 +So there is no right or wrong answer here. They're + +28:57 +just different. + +28:59 +Okay. So the next thing I want to discuss when + +29:01 +it comes to, + +29:03 +using the journey to create great designs for printing + +29:06 +is + +29:07 +to + +29:08 +embrace minimalism. + +29:10 +So + +29:12 +if we come here and we take a look at + +29:13 +sunflower T shirts, we can see that while there are + +29:15 +definitely some designs which are quite complex, + +29:18 +a lot of the best designs + +29:20 +that or designs that sell the best aren't actually that + +29:24 +complex. + +29:25 +This 1 here, for example, is 1 of the + +29:28 +best selling sunflower t shirts. + +29:30 +And the line art itself, while you might look at + +29:33 +this and go, this is quite complex, + +29:35 +as I'm about to show you, + +29:37 +it's a lot less complex than it seems. So, + +29:40 +a lot of people, if they were creating a design + +29:44 +for, + +29:45 +a sunflower + +29:47 +t shirt like this, which has come to Midjourney, + +29:49 +they've come to settings, + +29:53 +And they'd change it to, for example, B style very + +29:56 +high because I'd assume that that's the best. And then + +29:58 +it'd come and go imagine. + +30:01 +And then they would go, + +30:03 +black line + +30:05 +art + +30:06 +of + +30:07 +a sunflower + +30:09 +top down on a white + +30:12 +background + +30:13 +and then + +30:14 +do + +30:16 +a prop for this. And, also, the reason why, by + +30:18 +the way, you put a lot of these images on + +30:20 +a white background is so that it makes it very + +30:22 +easy to later on remove that background and make it + +30:26 +transparent + +30:26 +so that you can then take that image and put + +30:29 +it onto a product like, say, a sticker + +30:31 +or + +30:32 +a t shirt, something like that. + +30:36 +So + +30:37 +we will just + +30:39 +let this load + +30:43 +doing its thing. I apologize again if my dog barks. + +30:46 +Fingers crossed we get through this and he doesn't bark. + +30:49 +When he wakes up though, he's often quite + +30:53 +lively + +30:54 +after a nap. + +31:00 +So + +31:01 +don't get me wrong. + +31:03 +You can see it's not yet finished. It's about to + +31:05 +finish. But you can see that these are stunning pictures. + +31:08 +Like, they're amazing pictures. They're incredible pictures. It's come so + +31:11 +far. + +31:13 +But + +31:14 +these are a lot more complex + +31:17 +than, + +31:17 +you know, this. + +31:19 +And + +31:21 +the reason why is because, + +31:24 +we've set you know, we haven't asked Midjourney to make + +31:28 +this more minimal. + +31:29 +And the truth is is that while these do look + +31:31 +beautiful, + +31:32 +oftentimes + +31:33 +as you will discover with + +31:35 +print on demand designs, + +31:37 +more simple pictures + +31:39 +often sell best. And there are legitimate + +31:41 +consumer reasons as to why that is the case. And + +31:45 +1 example of a reason + +31:47 +is that, + +31:49 +it stands out visually. A lot of little details can + +31:52 +be very easily lost + +31:54 +especially when, you know, they're printed on Tuesday, + +31:58 +like a t shirt. + +31:59 +The printing space in reality when you look at it + +32:01 +physically, + +32:02 +if you've got a lot of little details, it's very + +32:03 +easy for them to not really be that visible when + +32:06 +someone's wearing it. And so having a design that just + +32:09 +stands out, that's very easy to take in and look + +32:12 +at visually + +32:13 +is great. And + +32:16 +from from the perspective also of online marketing, + +32:19 +having a design which, + +32:21 +is very visible and easy to take in while you're + +32:25 +browsing like this here. + +32:28 +Yeah. When you're browsing this here, you've only got a + +32:30 +certain thumbnail size. It can only be this size. + +32:34 +So if you've got lots and lots of little details, + +32:36 +they might they might make for a beautiful picture but + +32:37 +it doesn't mean that the consumer + +32:39 +is able to see all of those little details. + +32:42 +So sometimes less is more. And when it comes to + +32:45 +print on demand, + +32:47 +less is often more. + +32:49 +So, + +32:51 +instead what we wanna do is we wanna be focusing + +32:53 +on designs that usually, not always, but usually we wanna + +32:56 +be focusing on more minimal designs. And so that's why + +32:59 +using the minimalist prompt + +33:01 +can be very powerful. + +33:04 +So, + +33:05 +imagine + +33:06 +minimalist + +33:08 +black line art of, + +33:11 +sunflower + +33:13 +top down on a + +33:14 +white + +33:16 +background. + +33:20 +And of course, because of this, + +33:22 +as you can imagine, we want to also play around + +33:25 +with the different quality not quality settings, we want with + +33:28 +the different style settings. + +33:30 +So + +33:31 +we want to play around + +33:33 +with, the different levels of of style + +33:35 +because + +33:36 +a lower style + +33:38 +could indeed be what we want here. A higher style + +33:42 +does not always + +33:43 +create the result that you want. + +33:48 +But until we try it out, you won't necessarily know. + +33:51 +So this is also 1 of the really nice things + +33:53 +about MidJourney. Because it's a flat fee for unlimited pictures, + +33:57 +it lets you do + +33:59 +a lot of experimentation + +34:00 +so that you can find what you want, and that + +34:02 +is the key to using Midjourney. + +34:03 +It is + +34:05 +experimenting + +34:06 +with lots of different tries. + +34:10 +So already, + +34:11 +you can see that we've gotten something much, much closer + +34:16 +to, + +34:17 +the designs + +34:19 +that you would see over here. + +34:21 +Much, much closer + +34:24 +than than these + +34:25 +beautiful yet very complex pictures. + +34:28 +So what we can do, of course, + +34:31 +come and we'll take this, + +34:34 +and + +34:35 +this can play + +34:36 +with the sex. So we'll come, and we'll set the + +34:40 +star to be high. + +34:42 +It's just imagine. + +34:50 +And we will let it load. + +34:56 +And so other things I'm gonna be showing you is, + +34:58 +for example, how to take these images and how to + +35:01 +do things like remove the background on them because currently, + +35:04 +and this could change, but currently with MidJourney, + +35:08 +the background of the images is not transparent. + +35:11 +It is a solid color. + +35:13 +So if you're going to print this + +35:16 +if we were to come and we were to print + +35:19 +this sunflower image + +35:21 +onto a t shirt, + +35:23 +the white box around it would also print with it, + +35:27 +which is not what we want. We want to make + +35:29 +sure that there is no white background, that it's just + +35:32 +the picture. + +35:33 +And so I will show you how to remove it + +35:36 +so that, + +35:37 +you can just have the picture, + +35:40 +which is what you want. + +35:44 +But + +35:46 +here we go. + +35:48 +So this here is also looking, + +35:51 +a bit different as well, but it'll be interesting to + +35:53 +try it with, + +35:55 +other + +35:57 +settings. + +35:58 +So our style medium. + +36:02 +Oh, hold on. Let's dismiss this so that it doesn't + +36:04 +take up space here. + +36:08 +And then we'll just let it load. + +36:16 +I'll also show you + +36:18 +different + +36:19 +ways to generate + +36:22 +ideas for creating, + +36:23 +fantastic prompts. Because + +36:25 +as you can see, + +36:27 +your prompts + +36:29 +drastically + +36:30 +impact, + +36:32 +what you get. + +36:34 +And it can be very hard to come up with + +36:37 +prompt ideas. + +36:39 +And the best way is to, + +36:43 +research + +36:44 +and to use, + +36:45 +data to help you come up with different prompt ideas. + +36:49 +And + +36:49 +I will be showing you different ways that you can + +36:52 +research and come up with those. + +36:56 +So, + +36:58 +this here is already looking pretty different + +37:02 +from + +37:03 +these here. So we'll just come now and do + +37:09 +another we'll do 1 more switch out. We will switch + +37:11 +to low mode, and then let's come and go imagine. + +37:19 +And let's see what we get. + +37:24 +Currently, right now, + +37:25 +it's looking like + +37:28 +that we will probably get the best results overall if + +37:32 +we were to do a lot of different rerolls + +37:34 +using, + +37:39 +the high style. + +37:41 +But, again, this is why we and you could potentially + +37:44 +experiment also + +37:45 +with + +37:46 +the, + +37:48 +with the medium style as well. + +37:52 +But we'll see what we get from our low style. + +37:58 +62 percent, + +38:00 +78 percent, + +38:04 +93 percent. + +38:11 +Alright. So that is definitely not what we want. + +38:16 +And, + +38:18 +yeah. Yeah, this is substantially + +38:20 +different + +38:22 +from, + +38:25 +from our very high quality, isn't it? + +38:28 +Substantially + +38:29 +different. + +38:30 +But this is why it's really good to experiment. So + +38:33 +once you've chosen the 1 that you, want so let's + +38:35 +take for example, + +38:37 +this here. We can come and we can reroll it. + +38:40 +So if I come down here, you'll see now down + +38:43 +here at the bottom + +38:44 +that + +38:45 +it is + +38:47 +going to rerun + +38:49 +that prompt for me. And so it's gonna give me + +38:52 +even more to work with. + +39:03 +31 percent. + +39:09 +Oh, 62 percent. We're over + +39:11 +we're over the 50 percent, + +39:14 +line here. + +39:19 +93 percent. + +39:26 +100 percent. + +39:28 +Very cool. + +39:29 +So, + +39:31 +yes. + +39:33 +You can see then that, sometimes + +39:35 +sometimes when it comes to, + +39:37 +print on demand, less can be more. + +39:40 +So, + +39:41 +using minimalist, + +39:44 +will get you very far. + +39:46 +Something else that's very good, to also keep in mind + +39:49 +is that you can, + +39:51 +reroll, + +39:52 +particular versions of it. So let's say I came here + +39:57 +and I thought that this had this was quite interesting. + +39:59 +And I was like, well, this has potential. I'd like + +40:02 +just to get some more versions of this 1, please. + +40:04 +What you can do is you can come and you + +40:07 +can click on this here. So v 1 would be + +40:09 +this 1. V 2 is this 1. V 3 is + +40:13 +this 1. And then v 4 is this 1. So + +40:16 +we come here. + +40:18 +This is our Remix prompt. We turned on Remix mode + +40:20 +so we're gonna be able to get this. So we + +40:21 +could come and we could actually modify this if we + +40:23 +want to, but you keep it as is. + +40:28 +Click submit. + +40:30 +And now it's remixing, + +40:33 +the image. So it's going to give us different variations + +40:37 +of that image. + +40:40 +And and remixing it, you can by adding in different + +40:42 +details to it, + +40:44 +you can also + +40:45 +tweak it and you can change aspects of it that + +40:48 +you want. So you might just wanna get different versions + +40:50 +of it. Like I'm gonna get different different versions here, + +40:52 +but + +40:53 +you might want to reroll it. So for example, + +40:56 +so I'll do a fun + +40:59 +reroll + +41:00 +after this so that you can see + +41:03 +things that you could do to an image. + +41:10 +You see, now we've got different versions. And so, + +41:13 +you know, you might have liked this 1 here, but + +41:15 +now, actually, when you come and take a look at + +41:17 +this 1 here, then this 1 here is getting a + +41:20 +lot more closer to the design that you want. + +41:23 +And speaking of remixing, + +41:27 +so when it comes to remixing, + +41:28 +let's come back here to our corgis. So this is + +41:31 +1. This is b 1. This is b 2. This + +41:33 +is b 3. This is b 4. + +41:36 +I think all of these are very cute. + +41:38 +We're gonna go with b 4 which I think is + +41:40 +particularly cute. + +41:42 +So + +41:44 +we're gonna come to b 4 and we're gonna come + +41:46 +and click on b 4. Now, + +41:49 +when I'm remixing this, + +41:51 +I can ask Midjourney + +41:53 +to make some changes to this variation that I have + +41:56 +requested. + +41:56 +It's gonna take that same image but it's gonna remix + +41:59 +it but I can modify it slightly. + +42:02 +This can work better sometimes than others. + +42:05 +Gotta play around with it. Gotta try it. + +42:07 +But let's come and say that I wanna modify it. + +42:09 +So currently that corgi looks kind of happy, curious. + +42:13 +I want it to look sad. + +42:15 +Okay. Click + +42:16 +submit. + +42:17 +And if we scroll down to the bottom, + +42:21 +we'll see that Midjourney is remixing + +42:23 +that picture, and it's going to give us + +42:26 +different variations of it. + +42:30 +So you can already see, + +42:32 +even though + +42:33 +it's nowhere near finished yet, + +42:36 +it is + +42:37 +making me different variations that look quite similar to that + +42:41 +original image, + +42:42 +but it is modifying it for me. + +42:47 +Now + +42:50 +now there are parts of the Gogi that look sad + +42:52 +and so I tried to modify it. So if we + +42:54 +come and we do a reroll of that, + +43:00 +we can get, + +43:01 +more, + +43:02 +variations of it too. + +43:04 +So that is how + +43:07 +you can take a design + +43:09 +and that you can tweak it. + +43:11 +So here we go. We've got see because up here, + +43:14 +we can see that the AI + +43:16 +now, by the time you're watching this, the AI may + +43:18 +have become even more advanced and it may be really, + +43:20 +really good at taking these tweaks and using it. + +43:24 +But currently, right now, as you can see, that you + +43:26 +are going to get a lot of pictures. They don't + +43:29 +necessarily match with what you have requested. + +43:33 +So this 1 here is looking a lot more sad + +43:35 +than this 1, this 1. But it's trying to modify + +43:38 +the way it + +43:44 +looks. + +43:45 +Go. + +43:48 +Yeah. This 1 here. Look at + +43:50 +this. Look at this, + +43:52 +sad, annoyed Corgi. + +43:54 +Love it. But you can see here how that remixing + +43:57 +them over and over again is really what you wanna + +43:59 +do. What you wanna do is you wanna keep re + +44:01 +rolling it, re rolling it, re rolling it, re rolling + +44:03 +it, and then pick the best designs from there. + +44:07 +But yes, there's another, + +44:09 +prompt that we need + +44:11 +to discuss + +44:12 +that's very helpful when you're creating designs for printing products, + +44:17 +and that is the pattern prompt. + +44:21 +Alright. So patterns + +44:24 +can be very helpful when you're creating print on demand + +44:27 +products. There are a lot of products such as phone + +44:29 +cases, which benefit immensely + +44:32 +from patterns. + +44:33 +Traditionally creating a pattern, a seamless pattern + +44:37 +that repeats, + +44:38 +infinitely + +44:39 +has been very difficult. + +44:41 +However, with Midjourney, + +44:43 +it's a lot simpler now. + +44:45 +So I'll show you how to make them. + +44:49 +The Gonna come, we're gonna imagine. We're gonna prompt it. + +44:51 +So, + +44:52 +scribble + +44:53 +of + +44:54 +Japanese + +44:56 +sea + +44:57 +waves + +45:00 +and then, + +45:02 +title. + +45:03 +So you wanna add this + +45:06 +little prompt in + +45:08 +at the end. + +45:10 +And that little prompt + +45:12 +is currently the prompt which tells Midjourney + +45:16 +to create a seamless pattern. + +45:19 +Now different versions of Midjourney in the future might change + +45:21 +that prompt. It might be different. It might be something + +45:23 +else. However, currently right now is that if the version + +45:27 +of Midjourney by the time you're watching this has changed, + +45:30 +then you might just wanna go to + +45:33 +the, + +45:34 +Midjourney + +45:35 +Support documents and find out what prompt currently would + +45:38 +you'd put for that. + +45:40 +Because if you come to the, Midjourney Support documents right + +45:43 +now, you'll see, for example, + +45:46 +that in here it discusses a tile, + +45:49 +parameter + +45:50 +and it says that it works for versions 1, 2, + +45:52 +3, 4, 5. So it didn't work for 4. It + +45:55 +wasn't it wasn't used for 4. + +45:58 +So it might be different then. You might have heard + +46:00 +that sound. That's the little sound that it makes when + +46:02 +it successfully created it. So + +46:05 +now we have created our seamless pattern tiles. + +46:08 +And these repeat + +46:10 +infinitely, + +46:11 +infinitely. + +46:13 +Something + +46:14 +that also can be very helpful + +46:17 +is aspect ratios. + +46:20 +So let me explain this to you. Alright. So we're + +46:22 +gonna come here + +46:23 +and we're gonna go + +46:27 +and copy this. Let me go + +46:29 +imagine. + +46:33 +Aspect ratios allow you to change the aspect ratio + +46:36 +of + +46:37 +the image. So when we do that, so we come + +46:40 +here, we type AR, + +46:43 +and then let's go, for example, 16 by 9. + +46:50 +Now, instead of getting a square, + +46:53 +MidJourney is gonna create for us + +46:56 +a seamless pattern that + +46:58 +has the aspect ratio of 16 by 9. + +47:02 +So you think about it. You can use this then + +47:04 +to, modify, + +47:08 +yeah, the the ratio of an image, + +47:12 +so that you can have it match the type of + +47:15 +product that you want to create. So if you've got + +47:17 +a long product I mean, oftentimes with long products here, + +47:19 +these designs can work really well. But But with an + +47:21 +aspect ratio of 16 by 9, it gives Midjourney, + +47:26 +a lot more freedom to create certain types of images. + +47:29 +It can have, for example, waves which are longer. + +47:33 +And so you get to make better use + +47:36 +of the printing area as a result. + +47:39 +And so it can be really, really helpful to change + +47:42 +the aspect ratio to match the type of product that + +47:45 +you're designing, + +47:46 +your + +47:47 +picture for. + +47:49 +And you can already see + +47:52 +by doing this + +47:53 +that we've been able to take really good advantage + +47:56 +of how + +47:58 +long these are. So + +48:01 +we've got some waves that are much longer + +48:03 +than the waves up here. These waves are all very, + +48:05 +very short because they have to be because it's just + +48:07 +a little square. + +48:09 +Whereas down here, because of the aspect ratio change, we've + +48:12 +been able to achieve much longer waves. + +48:16 +So, yes, + +48:17 +as you can see, + +48:18 +Midjourney + +48:20 +is extremely powerful. + +48:22 +By the time you're watching this, again, + +48:25 +may have changed. There may be, + +48:27 +the prompts may have different words. + +48:30 +There may be some different settings. + +48:32 +However, it will still all work + +48:35 +roughly the same. + +48:37 +And, + +48:38 +you can use it to achieve some + +48:41 +very incredible images + +48:43 +starting for free and for many people + +48:46 +for as low + +48:47 +as 10 dollars a month currently, + +48:50 +which is pretty amazing. + +48:52 +So this is the first video in this series + +48:56 +and + +48:57 +I hope that you enjoy the rest of them. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org b/_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org index 8ea9ed9..84560a3 100644 --- a/_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org +++ b/_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org @@ -21,3 +21,1685 @@ https://prompthero.com/midjourney-prompts - use to find gooed keywords + + +* Review - Prompt Research & Generation + +** Summary +This lesson explains how to create better Midjourney prompts by using external resources and studying how others write prompts. + +The key idea: +You do not need to invent prompts from scratch. + +Instead: +- research +- borrow structure +- adapt +- combine ideas + +** Core Principle +Great prompts come from: +- exposure to many examples +- understanding keywords +- remixing what already works + +Not from guessing blindly. + +** Method 1: Midjourney Community Feed + +The Midjourney public feed is one of the best prompt-learning tools. + +Why: +- shows real outputs +- shows full prompts +- reveals hidden keywords +- demonstrates structure + +** How to Use the Feed +1. search for a concept + - “Japanese art” + - “corgi” + - “pattern” +2. open an image you like +3. study the full prompt +4. extract useful parts +5. reuse / modify + +** Example Workflow [0/5] +- [ ] find image you like +- [ ] read full prompt +- [ ] identify style keywords +- [ ] copy relevant phrases +- [ ] adapt to your subject + +** Insight +Short prompt: +#+begin_example +corgi +#+end_example + +Rich prompt: +#+begin_example +corgi, sticker, flat vector art style, clean lines +#+end_example + +Result difference: +- basic prompt → generic output +- rich prompt → targeted style + +** Method 2: Prompt Borrowing + +You can combine prompts from different sources. + +Example: +- take “Japanese art style” prompt +- apply it to “corgi” + +Result: +- hybrid concept +- new design direction + +** Prompt Composition Pattern +#+begin_example +[subject] + [style] + [medium] + [details] +#+end_example + +Example: +#+begin_example +corgi, Japanese ink painting style, soft brush strokes, minimal background +#+end_example + +** Method 3: Artist Style Reference + +Using artist names can produce very specific styles. + +Example: +#+begin_example +corgi in the style of [artist] +#+end_example + +** Important Considerations +- controversial topic +- based on training from artists’ work +- legal status varies by jurisdiction +- ethical considerations differ + +** Safer Approach +Use: +- public domain artists +- historical styles +- general style descriptions + +Instead of: +- living artists (if you want to avoid issues) + +** Example +#+begin_example +sunflower illustration in the style of a classical botanical artist +#+end_example + +** Effect +- faster style targeting +- less trial-and-error +- more consistent outputs + +** Method 4: PromptHero + +PromptHero is a database of real prompts. + +Use it to: +- search by topic +- discover advanced keywords +- copy structured prompts +- refine your own + +** Example Use Case +Search: +#+begin_example +Japanese pattern +#+end_example + +Extract: +- “intricate” +- “ornate” +- “textile” +- “organic texture” +- “color palette” + +Then apply: +#+begin_example +Japanese sea waves, intricate ornate textile pattern, organic texture, --tile +#+end_example + +** Before vs After + +Basic: +#+begin_example +sea waves pattern +#+end_example + +Advanced: +#+begin_example +intricate Japanese sea waves, ornate textile pattern, organic texture, detailed color palette --tile +#+end_example + +Result: +- far more detailed +- closer to target aesthetic +- more usable for products + +** Prompt Expansion Technique + +Take a simple idea: +#+begin_example +sunflower +#+end_example + +Expand it: +#+begin_example +minimalist black line art sunflower, botanical illustration, clean lines, white background +#+end_example + +Then refine: +#+begin_example +minimalist botanical sunflower illustration, fine line art, vintage engraving style, white background +#+end_example + +** Prompt Building Checklist [0/6] +- [ ] subject defined clearly +- [ ] style added +- [ ] medium specified (art, vector, painting, etc.) +- [ ] detail level controlled (minimal / intricate) +- [ ] background defined +- [ ] optional modifiers added (lighting, texture, etc.) + +** Strategy: Learn → Combine → Adapt + +Do NOT: +- rely on one prompt +- expect perfect output immediately + +DO: +- study many prompts +- mix components +- iterate repeatedly + +** Key Insight +The fastest way to improve prompting is not creativity. + +It is pattern recognition. + +You learn: +- which words produce which results +- which structures work +- how to combine them + +** Bottom Line +Use: +- Midjourney feed → inspiration +- PromptHero → structured prompts +- artist references → style shortcuts + +Then: +- combine ideas +- refine prompts +- iterate until the image matches your intent + + +* Transcript +#+begin_example +00:00 +Hey, everyone. In this video, + +00:02 +we're gonna use websites to help us create + +00:06 +amazing prompts so that we can create + +00:08 +the perfect picture that we want to print. + +00:11 +And the way that you create amazing prompts is that + +00:14 +you learn a lot about the different + +00:17 +things that you can ask, + +00:18 +MidGenie to, + +00:20 +add into it. Now, I wish I could create a + +00:22 +huge list view, but I can't because it really depends + +00:24 +upon what image you want to create. + +00:26 +What I can do, however, + +00:28 +is help + +00:30 +you put your idea into life + +00:32 +by showing you different websites that you can use to + +00:35 +research different images + +00:36 +that might help inspire you with different prompts to get + +00:39 +you where you wanna be. So + +00:42 +the first website + +00:44 +is Midjourney itself. + +00:45 +Now remember how with Midjourney, you can select to have + +00:47 +images be public or stealth. If you have the pro + +00:51 +account, you can choose stealth. If you don't choose stealth, + +00:54 +if you've got a different account, for example, and you + +00:55 +choose for it to be public because maybe it has + +00:57 +to be because you don't have the stealth option, + +01:00 +the image can be in the community feed. And so + +01:02 +people can search for it and can find it. + +01:05 +And this is a wonderful resource for people to learn + +01:08 +how to prompt. So + +01:10 +we come here, for example, and we take a look + +01:12 +at this image. + +01:13 +It's, you know, really beautifully detailed. + +01:16 +And + +01:17 +a big part of why is because it's got all + +01:18 +of these different + +01:20 +prompts in it. + +01:22 +And so these are things that + +01:23 +you may have not actually considered to add into it. + +01:26 +If we just came and put in Amazing Ancient If + +01:28 +we just came in and did, you know, a prompt + +01:30 +for this + +01:33 +let's + +01:36 +complete this prompt. + +01:39 +And we come + +01:42 +up here. Also, I apologize if you were if you've + +01:46 +seen my first video on this, you'll know that my + +01:49 +dog, Starbuck, + +01:50 +is currently with me in the house. + +01:52 +He's being a little barky. + +01:54 +If I have to pause this video, + +01:56 +it's probably because + +01:57 +of him. + +02:00 +But if we come and we do a if we + +02:01 +come and, do this, we'll probably get a very, very + +02:04 +different result + +02:05 +to + +02:06 +what they got. And partially, that's because they've already done + +02:09 +a lot of rerolls + +02:11 +to get what they want. + +02:13 +But a big part of it is because of the + +02:15 +fact not a big part, you know, the biggest part + +02:18 +of it of all is because they've done so many + +02:21 +they've added so many extra + +02:23 +details + +02:25 +to the prompt. + +02:27 +And so we're gonna have a very, very different result + +02:30 +to what they have. + +02:36 +We're almost there. + +02:38 +This here, + +02:39 +very, + +02:40 +very different + +02:43 +to what + +02:44 +they got + +02:45 +because of all these other additional things that they added + +02:47 +in. + +02:48 +And so + +02:50 +this is how you can discover + +02:52 +fantastic prompts. You can either use those same prompts or + +02:56 +what you would probably want to do is go in + +02:58 +and modify them. + +03:00 +So let's come + +03:02 +and + +03:03 +let's look for art because perhaps you wanted to create + +03:06 +Japanese art. + +03:08 +Well, now + +03:09 +we have a huge range of different, prompts + +03:12 +that we can apply. + +03:14 +So + +03:15 +here, let's come say for example. + +03:19 +So many to pick from here. + +03:26 +This 1 here, for example. + +03:34 +You might, for example, + +03:37 +portrait. + +03:38 +Let's come and let's take this. + +03:47 +And + +03:48 +then + +03:49 +let's come and take + +03:52 +our + +03:56 +Colby + +03:58 +prompts. + +04:06 +Where is that, though? + +04:12 +We'll see what it creates. + +04:14 +And so if we had been in our brain wanting + +04:17 +to create + +04:18 +a Japanese style, + +04:20 +art of a Korgi, + +04:22 +Well, + +04:23 +by coming + +04:25 +into the Midjourney feed and seeing this, we've been able + +04:28 +to come in here and get some inspiration + +04:30 +for different things that we can add in to it. + +04:33 +And you'll see that we're already gonna have a very, + +04:35 +very different style + +04:38 +of Corgi + +04:40 +because of, the prompt that we used, + +04:43 +that we gained inspiration from all this. + +04:57 +Almost there. + +04:59 +Wow. Isn't that beautiful? + +05:02 +Isn't that incredible? + +05:04 +So come back here. Let's say that we, + +05:09 +rather than Japanese artists, come, like, search for corgi + +05:13 +to cartoon. + +05:16 +Because, you know, we might have in our brain and + +05:19 +our ideas say, you know, we wanna have a Corgi. + +05:21 +We want we wanna have an animated Corgi, + +05:24 +but we just can't think about, you know, the different + +05:26 +styles that we want it to be in. + +05:28 +So, + +05:29 +because, you know, we put in Corgi into it, and + +05:31 +it just didn't create the style of Corgi that we + +05:33 +wanted. So let's say that this here, + +05:36 +well, + +05:37 +this 1 here + +05:38 +is using, + +05:40 +trademarked, + +05:41 +phrases. And we'll get to we'll get to that in + +05:44 +a in a minute, + +05:48 +about + +05:50 +about about that. + +05:53 +Wow. Look at that. Corgi blueprint. + +05:55 +See, look at all the amazing things that you can + +05:57 +get here. + +06:04 +S. + +06:10 +Let's come + +06:11 +and say + +06:12 +that we + +06:18 +I won't use the 1 with the trade. I cannot + +06:21 +oh, sorry. Let's come get those up again. + +06:27 +This 1 here. So let's see. You might come here + +06:30 +and you'll see that, + +06:31 +you could come and get inspiration from this here. + +06:35 +So, + +06:37 +sticker, flat, vector, art style. + +06:39 +You might think, well, what if we were to apply + +06:41 +that to ours? + +06:46 +Corgi. + +06:50 +Oh, whoops. Sorry. + +06:51 +I accidentally deleted that. + +06:54 +Corgi. + +06:56 +What was our prompt here? Sticker. + +07:14 +And then we'll see what it creates for us. + +07:18 +And by, + +07:20 +using these prompts that we're finding through the MidJourney feed, + +07:23 +we're learning of different ways + +07:26 +that we can, + +07:29 +ask Midjourney to create different styles for us so that + +07:33 +when we want to replicate + +07:36 +in our head what we if we wanna take the + +07:39 +idea that we have in our head and put it + +07:40 +into reality, + +07:41 +we can get more prompts on things that we can + +07:44 +tell in the journey, + +07:46 +to use + +07:47 +to create the image that we want. + +08:00 +Very, very cute. + +08:02 +So you can see here that it's literally created, + +08:04 +a sticker, + +08:06 +which is not necessarily what you'd want because, + +08:09 +you probably don't want it to be like this. But + +08:11 +that's a good that's a good lesson. + +08:15 +So, yes. So that's how you can get different ideas + +08:17 +for different things. Now, + +08:19 +something + +08:19 +else + +08:21 +we'll come back, + +08:23 +do a search for + +08:25 +is + +08:27 +you're seeing in here that people are achieving particular looks + +08:32 +because + +08:33 +they're using character buy. + +08:36 +So + +08:37 +let's + +08:38 +discuss that. + +08:40 +So this website here + +08:43 +is 1 of the biggest resources online + +08:46 +for helping people find artist artistic styles created by specific + +08:51 +artists. + +08:52 +And if you prompt + +08:54 +Midjourney + +08:55 +using it, + +08:56 +then it will create art in a similar style. + +09:00 +Now, + +09:01 +this + +09:02 +is controversial. + +09:04 +If you've seen any of my videos where I've discussed + +09:06 +AI art before, + +09:08 +there are definitely a lot of + +09:11 +very, + +09:12 +very passionate comments. + +09:14 +Some of them quite + +09:16 +personally cruel, + +09:18 +attacking, + +09:20 +me + +09:20 +for discussing AI art because + +09:23 +this + +09:24 +is the most controversial aspect of it, + +09:27 +the fact that AI art has been trained on different + +09:30 +artists' images. And so the question is + +09:34 +around whether it's okay or not to use particular artists + +09:38 +to generate an image. + +09:40 +Currently, + +09:41 +there's there's nothing illegal about this. + +09:45 +So + +09:46 +that's why you can do it. Now whether you agree + +09:48 +with it or not, + +09:50 +I will show you that there are ways to do + +09:52 +it that you don't have to necessarily + +09:55 +use current artists. You could use artists who are now + +09:58 +in the public domain and whose images + +10:01 +and his and style are now historic. + +10:04 +But this is your, + +10:06 +current best website for finding all of these. + +10:09 +And again, the results you can get can be very + +10:11 +specific. So by using this this person here was, used + +10:15 +a particular artist + +10:17 +to achieve this, style. + +10:20 +So, + +10:22 +what you do is you + +10:24 +come in to say + +10:26 +this 1 here. You know, you're look you're creating an + +10:28 +image for your children. You can come in here and + +10:30 +you can see, the the, + +10:33 +10 styles for kids + +10:34 +and your parents. And you can find some very incredible, + +10:38 +artists in here. + +10:40 +So this here is, + +10:42 +a Japanese manga artist, + +10:44 +who created the Dragon Ball series. + +10:47 +And, of course, + +10:48 +if you were to use, + +10:51 +their name as a prompt, then you would get, + +10:53 +that particular art style. + +10:56 +This particular art style, you've probably seen a lot too. + +11:00 +This artist has created some really stunning artwork. So if + +11:02 +you were to use them as a prompt, + +11:05 +you would get some, + +11:06 +some, images that look quite similar. + +11:10 +Now if we scroll down, + +11:15 +keep going. + +11:18 +Keep going. + +11:21 +So + +11:22 +this artist here + +11:24 +is an example of 1 whose works are in the + +11:27 +public domain. + +11:29 +Hold on. Okay. So fingers crossed. + +11:32 +Starbucks has stopped barking. You can carry on. Okay. So + +11:36 +we found an artist + +11:38 +that is in the public domain. + +11:41 +So + +11:42 +let's come + +11:43 +and let's take your name and we'll copy it. + +11:46 +Come back here. + +11:48 +I'm gonna go and imagine + +11:54 +corgi, + +11:58 +flat, + +12:00 +character + +12:01 +by, + +12:10 +and let's see + +12:12 +what it creates for us. + +12:14 +And so + +12:16 +using this + +12:17 +method, + +12:18 +you can + +12:19 +get some + +12:21 +very specific + +12:22 +styles + +12:23 +of images + +12:25 +and help you very quickly + +12:28 +narrow down + +12:29 +the look + +12:31 +that you want. + +12:33 +Now, again, + +12:34 +not everybody necessarily + +12:36 +agrees with this method, but, + +12:39 +I do want to share it + +12:42 +so that, + +12:43 +you can make your own choices for it. + +12:46 +And also, + +12:48 +of course explain that there are ways to do it + +12:50 +where + +12:52 +you can take historical artists + +12:55 +and then, + +12:57 +use + +12:59 +them + +13:00 +to help you generate + +13:02 +the art. And you can see that we have + +13:05 +very different + +13:07 +images + +13:08 +as a result of this. + +13:12 +Some pretty cool ones as well. So if you'd be + +13:14 +looking for a particular style like this, + +13:18 +rather than have to narrow it down by saying things + +13:21 +like, you know, painted and, + +13:23 +having to go into the different types of there's no + +13:26 +different, like, particular styles of painting that you want, you + +13:28 +can quickly + +13:31 +shortcut a lot of that process + +13:33 +by utilizing styles which have already been created + +13:38 +by, + +13:41 +different artists. + +13:43 +And, + +13:45 +again, there's so many different ones on here to choose + +13:48 +from. + +13:49 +So, + +13:51 +if you come to the botanical floral styles, you'll see + +13:53 +that a lot of these + +13:55 +come from artists + +13:56 +who, + +13:59 +are historical. + +14:02 +This 1 these ones here, you know, are definitely not. + +14:04 +These are + +14:05 +current artists. + +14:08 +But this 1 yeah. + +14:10 +Please don't think so. Let me see, these ones here. + +14:13 +Yeah. Yeah. + +14:14 +Yes, no. I was I was like I I recognize, + +14:17 +Alan Kinney. + +14:18 +I'm fairly certain that he's not a historical + +14:21 +artist. + +14:23 +But no. + +14:24 +AJ, + +14:25 +Keeson was so there we go. So, + +14:28 +believe that AJ + +14:30 +is a historical artist, + +14:31 +but fairly certain that, Kenny is still, + +14:36 +alive. + +14:38 +But, + +14:41 +I'm not even gonna attempt, + +14:45 +to to, + +14:46 +say this + +14:48 +artist, + +14:49 +but + +14:52 +say the name. + +14:53 +They'll come and we'll take this 1. + +15:00 +Sunflower + +15:04 +drawn by + +15:15 +and let's see + +15:17 +what Midjourney creates for us + +15:20 +doing this. + +15:23 +And while this is happening, + +15:25 +we'll come back + +15:27 +and take a look at more of this website because + +15:29 +this website + +15:30 +does have a lot. As you can see, it also + +15:32 +has, + +15:35 +different guides in it too. But, yes, it has many + +15:37 +different styles in it to choose from. + +15:42 +And something else that you can do, + +15:44 +is search for styles. + +15:50 +So come and do search for cartoon. You're gonna be + +15:53 +able you're gonna get access to, + +15:57 +a lot of different, styles here that you can come + +16:00 +and you can get inspiration from + +16:03 +from different artists and + +16:06 +also + +16:07 +techniques. + +16:08 +So not just not just specific artists, + +16:11 +but it will, + +16:13 +there are guides for, different particular, + +16:17 +techniques. And it also shows you here, for example, actually, + +16:19 +interestingly enough, + +16:21 +the different, + +16:22 +versions, what style of art they can give you, + +16:26 +for similar prompts. But anyway, let's come back here. See + +16:30 +here? Very, very different, + +16:33 +style. + +16:35 +So that's how you can use, + +16:38 +different artists. + +16:39 +There's another website that I think is very helpful, to + +16:43 +know about. + +16:45 +And that website is PromptHero. + +16:47 +So you create a free account and we're gonna come + +16:50 +I'm gonna search for Mid Journey prompts. + +16:54 +And what we can do is we can come, we + +16:56 +can do a search for what we want. + +16:57 +So + +16:58 +let's say, for example, that we wanted to create a + +17:01 +pattern. + +17:03 +We want it to, + +17:05 +be in a traditional Japanese style, + +17:08 +but we just didn't know how to prompt it. So + +17:10 +we can come here and go, + +17:12 +Japanese + +17:13 +pattern + +17:16 +and search. + +17:19 +And so the results is gonna give us results which + +17:22 +have been uploaded by the community. + +17:25 +So it'll help us very quickly identify prompts which are, + +17:28 +helpful for us. + +17:30 +And so, + +17:32 +looking at this here, + +17:38 +Come take a look at this here. There's a lot + +17:40 +of keywords here, isn't there, + +17:43 +that + +17:44 +we may have not considered? + +17:47 +So I'm gonna come and click copy this to create + +17:50 +this very traditional looking, design. + +17:53 +Let's come let me click imagine. + +17:57 +I'm gonna copy this. + +18:01 +We don't need to put seamless pattern + +18:03 +because we're gonna put in + +18:06 +our + +18:10 +tile prompt. + +18:13 +So let's go, + +18:15 +see waves + +18:19 +and + +18:22 +use this prompt. + +18:24 +And then what we'll do + +18:26 +is we'll compare + +18:28 +the what we we'll compare what we get here + +18:30 +with what we created before because remember we created + +18:36 +a seamless pattern + +18:38 +of sea waves before, + +18:41 +and we gave it very + +18:43 +unspecific + +18:44 +prompts compared to this. With this 1 here, we've been + +18:47 +give we've given it so many more different things. + +18:50 +Intricate, + +18:51 +ornate, + +18:52 +you know, beautiful colorful organic texture map, + +18:55 +flat texture. These are + +18:57 +even more specific keywords that are gonna get us, + +19:01 +in Japanese textiles, + +19:02 +that's going to get us much closer to what we + +19:05 +want it to be versus + +19:08 +the very + +19:09 +broad + +19:10 +prompt that I gave it. + +19:12 +So this here is what we achieved through that. + +19:18 +And if we come back up here, you'll see that + +19:21 +it is very, very different, isn't it? + +19:24 +It is extremely + +19:25 +different. + +19:27 +This here was just waves, + +19:29 +and they were sea waves and they were blue because + +19:31 +we didn't ask it to add in, you know, the + +19:33 +traditional, + +19:34 +you know, to make it colorful + +19:36 +in a particular, + +19:38 +with the particular color, + +19:40 +palette that you would expect from, of course, traditional Japanese + +19:42 +art like this. Whereas these ones here are so much + +19:45 +more colorful + +19:47 +and, + +19:48 +you know, much more intricate, much more ornate. + +19:52 +And so, + +19:54 +by using, + +19:56 +Prompt Hero, we've been able to create very different, + +20:02 +prompts that can help us get much closer to what + +20:04 +we want by being inspired + +20:06 +by the prompts + +20:07 +that other people have created. + +20:10 +And that + +20:12 +is, + +20:13 +from + +20:14 +my experience, + +20:15 +the best way that I have been able to create + +20:18 +these prompts, + +20:20 +you know, using my own, + +20:22 +ingenuity to come up with my own ideas for how + +20:24 +to prompt it. + +20:26 +But in particular, + +20:27 +learning through what others prompt to help me create the + +20:31 +prompt for what I'm looking to create. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org b/_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org index 1030f39..6181838 100644 --- a/_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org +++ b/_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org @@ -30,3 +30,967 @@ ** other purpose - you can use the reference as way to determine the pose + + +* Review - Using Reference Images in Midjourney + +** Summary +This lesson explains how to use reference images in Midjourney to get closer to the image you want faster. + +Reference images help Midjourney understand: +- pose +- composition +- structure +- style direction +- what should or should not appear + +** Core Idea +Reference images reduce wasted generations. + +Instead of relying only on text prompts, you give Midjourney a visual example. + +This helps it skip many wrong outputs. + +** Why Reference Images Help +Text prompts can be vague. + +Example: +#+begin_example +minimalist black line art of a sunflower top down on a white background +#+end_example + +Problem: +Midjourney may still add: +- stems +- leaves +- extra angles +- details you did not want + +A reference image can show: +- only petals +- no stem +- no leaves +- top-down composition + +** Basic Reference Image Workflow [0/5] +- [ ] upload reference image into Midjourney / Discord +- [ ] open the uploaded image +- [ ] right-click and copy image address +- [ ] start a new =/imagine= prompt +- [ ] paste image URL before the text prompt + +** Example Prompt +#+begin_example +[image URL] minimalist black line art of a sunflower top down on a white background +#+end_example + +** Important Point +Midjourney does not simply copy the reference image. + +It uses the image as guidance while also following your text prompt. + +So the result is influenced by: +- the uploaded image +- the written prompt +- Midjourney’s own generation process + +** Flower Example +Without reference image: +- many outputs had stems +- many outputs had leaves +- several images were not close enough + +With reference image: +- outputs stayed closer to the petal-only flower +- no unwanted stems +- no unwanted leaves +- fewer wasted generations + +** Using Internet Images as References +A reference image can be: +- something you generated earlier +- a public domain image +- a product/design reference +- an image found online + +Warning: +Use reference images carefully. + +Do not copy protected artwork directly. Use them for structure, style direction, or composition, not pixel-copying. + +** Corgi Example +The tutorial uses a corgi image as a pose/style reference. + +Goal: +Create a new corgi image in a specific artist/style direction while keeping the pose closer to the reference. + +** Image Weight + +Image weight controls how strongly Midjourney follows the reference image. + +Format: +#+begin_example +--iw 2 +#+end_example + +In the tutorial: +- =--iw 2= was used +- this was the maximum image weight in that Midjourney version + +** Image Weight Effect + +*** With High Image Weight +Midjourney prioritizes the reference image. + +Result: +- closer pose +- closer structure +- closer overall composition +- less reinterpretation + +*** Without Image Weight +Midjourney uses the reference more loosely. + +Result: +- more influence from the written style prompt +- more freedom +- less resemblance to the reference image +- more reinterpretation + +** Example With Image Weight +#+begin_example +[image URL] corgi character by [artist name] --iw 2 +#+end_example + +** Example Without Image Weight +#+begin_example +[image URL] corgi character by [artist name] +#+end_example + +** Practical Difference +With =--iw 2=: +- “make something close to this image, but in this style” + +Without image weight: +- “use this image as loose inspiration, but interpret it more freely” + +** When To Use High Image Weight +Use high image weight when you care about: +- pose +- shape +- layout +- composition +- specific object arrangement + +** When To Avoid High Image Weight +Avoid or lower image weight when you want: +- more creative interpretation +- stronger style transformation +- more variation +- less dependence on the original image + +** Reference Image Checklist [0/6] +- [ ] choose image close to desired structure +- [ ] upload image +- [ ] copy image address +- [ ] paste image URL into prompt +- [ ] add clear text instruction +- [ ] decide whether to use image weight + +** Key Insight +Reference images are especially useful when words are not enough. + +They help Midjourney understand what you mean visually. + +** Bottom Line +Use reference images when you already have: +- a pose you like +- a composition you like +- a style direction you like +- a previous generation that is close but not perfect + +Then use text prompts and image weight to guide Midjourney toward the final result. + + +* Transcript +#+begin_example +00:00 +Okay. In this video, we are gonna talk about how + +00:03 +you can use reference images + +00:06 +to help you + +00:08 +quickly generate the images + +00:10 +that you want. + +00:12 +So reference images allow MidJourney + +00:15 +to skip a lot of, + +00:17 +the process + +00:18 +of, + +00:19 +creating images that don't match what you want because it + +00:22 +can use a reference + +00:23 +to help better create, + +00:25 +what you are looking for. So let me show you + +00:27 +an example of this. So I've got 2 reference images + +00:31 +here that I'm gonna be using as part of this + +00:32 +tutorial video. + +00:34 +Let's start out with this flower. So, + +00:38 +if we come here remember how earlier + +00:42 +we generated a bunch of minimalist + +00:45 +flowers. + +00:47 +And, + +00:48 +these were fine, + +00:49 +but they weren't quite, you know, what these ones here + +00:53 +looked like. Well, I've actually, + +00:56 +prior to this already done a lot + +00:58 +of generations of this. And I was able to create + +01:02 +a flower which was much more closer through doing through + +01:05 +repeating this a lot of times because that is really + +01:07 +what you wanna use my journey to do. You wanna + +01:09 +create images a lot of times. For these tutorial videos, + +01:12 +I only do it a couple of times. + +01:15 +But really, I should be doing it a lot of + +01:16 +different times to get a lot of different takes. + +01:19 +And so, + +01:20 +I did that for this and I got something much + +01:23 +closer to what I wanted. + +01:25 +And so, + +01:26 +so I got I made this through Midjourney but let's + +01:28 +say for example that you found this on the Internet, + +01:30 +you could save this. + +01:31 +And then what we do + +01:34 +is we're gonna upload it + +01:37 +to MidJourney. + +01:39 +Come and drag it in. + +01:41 +Click enter. + +01:45 +Now it has been uploaded. + +01:47 +So what we can do is we can click on + +01:49 +it + +01:51 +and then, + +01:52 +we can right click it and we can copy image + +01:55 +address. + +01:56 +And now we can go imagine + +02:00 +and we can paste in + +02:03 +the code for it. + +02:05 +And then we can come in and type in what + +02:07 +we want. + +02:08 +So minimalist + +02:11 +black line art of + +02:14 +a sunflower + +02:15 +top down on a white + +02:18 +background. + +02:22 +So now what it's doing + +02:24 +is it's using this + +02:26 +image that I uploaded + +02:28 +as a reference + +02:30 +while also + +02:32 +applying + +02:34 +my prompt request. + +02:36 +So, + +02:38 +it's not just generating different versions of this. It is + +02:41 +taking, + +02:43 +the prompt text that I gave it, but it's using + +02:45 +this image as a reference guide. + +02:49 +And we're gonna see + +02:51 +why that is very helpful in a minute once it + +02:56 +has finished, + +02:57 +using it + +02:58 +and once it has generated for us the images. + +03:03 +And you'll see why this can save you + +03:06 +a lot of time. + +03:19 +Almost there. + +03:22 +Okay. + +03:23 +Here is why it's so helpful. + +03:25 +So + +03:27 +you look at this + +03:29 +because the reference image that I gave for it through + +03:32 +that I had generated by doing a lot of different + +03:34 +generations on the journey, but again, you know, if I + +03:37 +found this on the internet. So this here, + +03:41 +it's a sun you come here. + +03:44 +There are no there is no stem. + +03:46 +There are no leaves. There's just, you know, the petals. + +03:50 +I managed to generate something similar to that here with + +03:53 +Midjourney. + +03:54 +Now + +03:55 +and I saved it. + +03:57 +And so you come back here. When I did it + +04:00 +before, when I was generating these before, a lot of + +04:02 +these had, + +04:03 +you know, had the stems, it had the leaves. + +04:06 +And so we were essentially kind of, you could say, + +04:09 +wasting time by not wasting time because it's still good + +04:11 +to do it, but you have to generate lots of + +04:13 +images. But it was frustrating because a lot of the + +04:16 +images we were getting were not what we wanted because + +04:18 +even though it was on a top down, it was + +04:19 +including the leads and it was including the stem. But + +04:22 +by adding in a reference image that doesn't have those + +04:26 +for my journey + +04:28 +to use as a reference, then it didn't generate those + +04:31 +for me. And instead it generated + +04:34 +versions of it that matched, + +04:37 +what I wanted so much more closely. + +04:40 +And so that + +04:41 +is how you can use reference images + +04:44 +to save you a lot of time. + +04:46 +You can also use reference images in another very fun + +04:50 +way too. + +04:52 +So + +04:53 +let's come and take our next image. + +04:55 +So this is another image that I generated earlier using + +04:59 +Midjourney. + +05:01 +A cookie. What would you expect? + +05:03 +Anything less from me. Absolutely + +05:06 +love dogs. Adore cookies. + +05:10 +So we now have this cookie. + +05:12 +We can use this as a reference + +05:15 +to help us get + +05:17 +the + +05:19 +type of cookie that we want, but in a particular + +05:21 +style. + +05:22 +So I've uploaded this version of a Corgi and it's + +05:24 +in this particular pose. + +05:26 +Now remember earlier, + +05:27 +we generated Corgis, + +05:29 +using Elsa, + +05:31 +or + +05:32 +I don't know if I pronounced her name right. I'm + +05:34 +sorry if I didn't. + +05:36 +And we got + +05:37 +what a cute little 1 with a little hat. + +05:40 +We got them in different poses. + +05:42 +We didn't specify to be fair what pose we wanted + +05:44 +it in. So we just got a bunch of different + +05:47 +poses. Well, + +05:49 +what we're gonna do, + +05:51 +click this, right click it, + +05:53 +copy image address, + +05:57 +imagine + +06:01 +character + +06:02 +by + +06:13 +and + +06:14 +we're gonna add in something else. + +06:18 +Image, weight, + +06:19 +and we're gonna do + +06:21 +2. + +06:25 +So + +06:27 +what we have done + +06:28 +is we have asked + +06:30 +Midjourney + +06:32 +to, + +06:34 +draw us, + +06:36 +a picture + +06:41 +using this cookie as a reference guide, + +06:45 +And we've asked it to do it in + +06:48 +the style + +06:50 +of, + +06:51 +this incredible artist. + +06:54 +And we've also given it an image weight of 2, + +06:57 +which is the maximum that you can give it right + +06:59 +now on the journey version 5. It could change in + +07:02 +different versions. + +07:03 +But the image weight is + +07:06 +us saying that we want it to look as closer + +07:09 +to this + +07:10 +as possible. + +07:11 +If we'd given it a lower image weight of 1 + +07:13 +you don't have to give it an image weight, by + +07:15 +the way, and we'll we'll do it again without giving + +07:16 +it an image weight. But by giving it an image + +07:19 +weight, + +07:20 +of 2, it means then that, + +07:23 +Midjourney is prioritizing + +07:25 +making it + +07:26 +as close to the reference image as possible. + +07:29 +And so this is what we've been able to achieve. + +07:32 +Now, let's + +07:34 +come + +07:35 +and we'll do this again. We'll copy this. + +07:38 +This, by the way, is just + +07:40 +MidJourney, + +07:41 +has + +07:42 +URL shortened it, + +07:44 +which is fine. We can use the URL shortened version + +07:47 +of it. + +07:51 +And we're not gonna add an image weight. + +07:56 +So it's using our reference image again. + +08:03 +And, + +08:05 +this time it's got free rein + +08:07 +to, + +08:09 +use this image, but create its own, + +08:12 +pictures + +08:13 +based upon + +08:15 +her art style. + +08:17 +And you'll see that we'll get, + +08:19 +different results again. + +08:25 +Loading. + +08:35 +And they're gonna be quite different + +08:37 +and I'll explain why they're quite different. + +08:41 +You can already see that they're very different. + +08:47 +And we're almost there. + +08:55 +Okay. So very, very different. + +09:00 +This is what we got by not giving it an + +09:02 +image weight, + +09:03 +And + +09:04 +this is what we got by doing it. + +09:07 +As you can see, this is much, much closer + +09:10 +to our original image than this 1 here. This 1 + +09:14 +here + +09:15 +takes our original image but redoes it quite substantially. + +09:20 +And it adds a lot more of the artist + +09:23 +and how she would have interpreted it, + +09:28 +than, this 1 here, where this 1 here takes the + +09:31 +image and + +09:32 +makes a version of it that's inspired + +09:35 +by her, whereas this 1 here takes more of her + +09:38 +art and then uses the image. + +09:41 +But, + +09:42 +but rather than you know, that's what I mean. Like, + +09:44 +this is focused more on the artist herself. This 1 + +09:47 +here is focused more on the image + +09:49 +itself. + +09:51 +And so, + +09:53 +if you want to just see what the artist themselves + +09:57 +would create, then you don't have to add in an + +09:59 +image weight and you can do this. + +10:01 +Or you can do this here and you can add + +10:04 +in the image weight and get a very different image. + +10:08 +As you can see, it can save you a lot + +10:10 +of time because you can imagine + +10:12 +that if you found a pose that you like + +10:16 +that by adding in a reference image, then you're gonna + +10:18 +save a lot of time + +10:20 +by skipping the generation process + +10:23 +of, + +10:25 +of having to, like, find + +10:27 +to get images that match that pose. + +10:30 +You can just tell MidJourney the pose that you already + +10:34 +like. + +10:35 +So, yes, + +10:37 +in this video series, we're also gonna discuss how to + +10:39 +save these images. That's not something that I've discussed, but + +10:42 +it's very, very important because once you've got your image, + +10:45 +you then need to save it. So, + +10:48 +that + +10:50 +is the next video that I'm going to create. Whether + +10:52 +that's the next video you watch in the series or + +10:54 +not, I'm not sure. But either way, I hope that + +10:57 +you enjoy it and I will see you on the + +10:59 +next video. +#+end_example diff --git a/_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org b/_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org index 3f24a93..0e17d9c 100644 --- a/_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org +++ b/_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org @@ -21,3 +21,1460 @@ ** upscaling the image - imglarger.com - upscale.media + + +* Review - Turning Midjourney Images Into Print-Ready Files + +** Summary +Midjourney images are not automatically large enough for print. + +To use them for print-on-demand, you usually need to: +- download the chosen image +- remove the background +- upscale the image +- upload the final PNG to Printify + +** Core Problem +By default, Midjourney images may be too small for high-quality printing. + +Example: +- square Midjourney image: about 1024px × 1024px +- good enough for viewing +- often not good enough for print + +** Important Print Quality Rule +When creating a design with multiple elements, generate each element separately if possible. + +Example: +If creating solar system stickers: +- do not generate all planets on one sheet +- generate each planet individually +- upscale each planet individually +- combine them later in Canva or another editor + +** Why +If all planets are generated on one 1024px square image, each planet only gets a small fraction of the total pixels. + +That means: +- lower resolution per planet +- worse print quality +- harder upscaling + +Better: +- Mars gets its own image +- Jupiter gets its own image +- Earth gets its own image +- each image starts larger +- each image upscales better + +** Multi-Element Design Checklist [0/5] +- [ ] identify each separate design element +- [ ] generate each element separately +- [ ] download each element separately +- [ ] upscale each element separately +- [ ] combine final elements into one design + +** Downloading A Midjourney Image + +Midjourney gives four image options. + +Numbering: +- image 1 = top left +- image 2 = top right +- image 3 = bottom left +- image 4 = bottom right + +To upscale/download one: +- click =U1=, =U2=, =U3=, or =U4= +- open the upscaled version +- open it in browser +- save the image + +** Editing Before Upscaling +Sometimes Midjourney images contain small mistakes. + +Examples: +- extra dots +- unwanted marks +- strange artifacts +- background clutter +- odd details + +You can edit these before or after background removal. + +** Background Removal +Midjourney images usually do not have transparent backgrounds. + +For print-on-demand, you often need: +- PNG file +- transparent background + +Otherwise, the background prints as a box. + +** Canva Pro Background Removal +If you have Canva Pro, this is one of the easiest options. + +Workflow: +- upload image to Canva +- select image +- use Background Remover +- export as PNG +- select transparent background + +Note: +Transparent PNG export requires Canva Pro. + +** Free Background Removal Option +Use PhotoRoom for free background removal. + +Workflow: +- go to PhotoRoom +- upload image +- let it remove the background +- download the transparent PNG + +Good for: +- simple objects +- clean backgrounds +- fast workflow + +** Background Removal Checklist [0/4] +- [ ] upload image to Canva or PhotoRoom +- [ ] remove background +- [ ] confirm no box remains +- [ ] download as transparent PNG + +** Upscaling +After removing the background, upscale the image. + +Upscaling increases the usable print size. + +Old problem: +Making a small image bigger stretched the pixels and caused blur. + +AI upscaling: +- redraws missing detail +- adds new pixels intelligently +- keeps the image sharper +- makes the image more suitable for print + +** Upscaling Tools Mentioned +- AI Image Enlarger +- Gigapixel +- Upscale.media +- Canva upscaler + +** AI Image Enlarger +Good results, but uses credits. + +Free account: +- limited free credits +- usually 2x or 4x options + +Paid account: +- more credits +- may allow 8x upscaling + +** Gigapixel +Higher upfront cost, but useful if upscaling many images. + +Good for: +- serious POD workflow +- repeated upscaling +- avoiding monthly credit limits + +** Upscale Amount +Common starting point: +- 4x upscale + +Use 4x when: +- image will be used on stickers +- image will be combined with other elements +- image does not need to cover a huge print area + +Use 8x when: +- image will be printed large +- image is the main design +- product has a large print area + +** Upscaling Checklist [0/5] +- [ ] use transparent PNG +- [ ] upload to upscaler +- [ ] choose 4x or 8x +- [ ] download final image +- [ ] inspect for AI glitches + +** Watch For Upscaling Problems +AI upscalers can sometimes create: +- strange artifacts +- distorted edges +- unwanted details +- texture changes +- weird facial/object changes + +Always inspect the final image before uploading. + +** Printify Test +The tutorial compares three versions in Printify: + +*** Version 1: Raw Midjourney Image +Problems: +- low resolution +- white background box +- not print-ready + +*** Version 2: Background Removed Only +Improvement: +- transparent background works + +Problem: +- still too small / low resolution + +*** Version 3: Background Removed + Upscaled +Best result: +- transparent background +- higher resolution +- suitable for printing + +** Final Workflow [0/7] +- [ ] generate image in Midjourney +- [ ] choose best version +- [ ] upscale selected version in Midjourney using =U1–U4= +- [ ] download image +- [ ] remove background +- [ ] AI-upscale image +- [ ] upload final PNG to Printify + +** Key Insight +Do not treat Midjourney output as finished art. + +Treat it as raw material. + +The print-ready file usually comes after: +- cleanup +- background removal +- upscaling +- testing inside Printify + +** Bottom Line +For print-on-demand, the correct workflow is: + +Midjourney image → transparent PNG → AI upscale → Printify upload → check resolution. + +Never assume the first downloaded image is ready to sell. + + +* Transcript +#+begin_example +00:00 +Okay. In this video, we are gonna discuss, + +00:04 +how to, + +00:05 +turn your pictures in MidJourney + +00:08 +into + +00:08 +high resolution images + +00:10 +suitable suitable for printing. Because by default, + +00:13 +they're not suitable. + +00:15 +But using AI, + +00:17 +we can make them high resolution which is great. In + +00:20 +the future, Midjourney + +00:22 +might upscale images to be big enough to be printed + +00:25 +as is. Currently, it does not. So here's how we + +00:28 +do + +00:29 +it. The first thing we need to discuss + +00:31 +is the concept + +00:33 +of how to generate images in the first place to + +00:36 +maximize print quality size. + +00:38 +So currently, right now, if we were to save 1 + +00:41 +of these images, + +00:43 +it would save in, + +00:45 +a 10 24 by 10 24 pixel + +00:49 +square image. + +00:51 +Now, + +00:54 +let's say I wanted to create a series of stickers + +00:56 +to sell that were off that were showing all of + +00:58 +the different planets in the solar system. You know, I + +01:01 +wanted to sell them on Etsy. + +01:03 +Well, there is 1 technique I could use to, in + +01:07 +theory, speed up this process. So I could come and + +01:10 +I could imagine. + +01:19 +Different + +01:20 +planets + +01:21 +in + +01:22 +the solar + +01:24 +system. Sorry. + +01:26 +Sheet. + +01:27 +Now I'm sorry about my accent there. I know that + +01:30 +that word sounds very different than my New Zealand + +01:33 +accent. + +01:35 +Yeah. If you're a New Zealander listening to it, you + +01:37 +probably don't really hear it. But if you live anywhere + +01:40 +else in the world, you probably hear that my e + +01:42 +sounded like an I just then. That's how it sounds + +01:45 +in New Zealand. + +01:48 +Of a different oh, that's system. + +01:54 +From the perspective + +01:56 +of, + +01:59 +how they look + +02:00 +in space, + +02:02 +minimal + +02:03 +design, + +02:05 +flat + +02:06 +cartoon, + +02:09 +2 d animation + +02:11 +style + +02:12 +on a white + +02:14 +background. + +02:17 +So + +02:18 +what my journey is going to attempt to create here + +02:20 +is a single page. + +02:23 +I probably should have said the word page so that + +02:25 +I didn't have to pronounce + +02:26 +the word sheet + +02:29 +in my New Zealand accent. + +02:31 +It's gonna try to create multiple different pictures of planets + +02:34 +on a page. + +02:36 +You can see here already that it's starting to do + +02:37 +that. + +02:39 +Now, people do use this + +02:42 +as a way to + +02:43 +create pictures which do look very similar because it's definitely + +02:46 +a lot easier than having to constantly, you know, picking + +02:49 +like, if I wanna create multiple planets that all look + +02:52 +the same, + +02:54 +I'm probably gonna have to prompt it multiple times + +02:56 +for each of the different ones to get them looking + +02:59 +fairly similar even though I'll still use the same prompt + +03:01 +to help minimize the amount of times I'll need to + +03:03 +achieve that. + +03:05 +But yeah, this is just a real quick way to + +03:06 +do it, isn't it? + +03:08 +They all look the same. They're all the same style. + +03:11 +The problem with this though, + +03:14 +people teach this as a shortcut and + +03:17 +I don't think those people are thinking about the printing + +03:19 +quality. Maybe those people don't actually print things. I'm not + +03:22 +really sure. But the problem with this is that if + +03:25 +we were to save 1 of these, it would be + +03:27 +in a 1024 + +03:28 +pixel by 1024 + +03:29 +pixel square box. And even when upscaled, these are already + +03:33 +gonna be starting at small because it's just a fraction + +03:35 +of that size. So I I can't I can't do + +03:38 +the math in my head of how exactly small this + +03:40 +would be right now but it's not many pixels at + +03:43 +all. + +03:44 +And so + +03:45 +that is why + +03:48 +if you have if you create if you are creating + +03:50 +a design that has multiple elements on it now if + +03:53 +you just say if you're just creating + +03:54 +a single picture, like let's say you're just creating, you + +03:57 +know, a picture of a corgi and that's all it + +03:59 +is and it's fantastic, obviously, you're just gonna save this + +04:02 +as is. But if you are creating something that's got + +04:05 +multiple different elements such as multiple different + +04:08 +planets, + +04:10 +then you want to generate them + +04:12 +individually if you can because that will mean then that + +04:14 +each 1 is going to print out in a higher + +04:16 +quality resolution so you can then upscale + +04:19 +that image + +04:20 +and then you can combine them together. So if I + +04:23 +was creating, for example, a t shirt which featured different + +04:25 +planets of the solar system as well, not, you know, + +04:27 +a series of stickers, but instead a t shirt that + +04:29 +featured different planets of the solar system, I would do + +04:31 +this exact same thing. I would create each planet individually + +04:35 +and I would upscale each planet individually, and then I + +04:38 +would place each of those different pictures + +04:41 +onto the t shirt design. + +04:42 +That way, they're all upscaled into the highest resolution possible. + +04:46 +Okay, Sarah. I can hear you say, I have created + +04:49 +my picture or pictures + +04:51 +and I've got them and I wanna save them. How + +04:53 +do I do that? How do I upscale them? Well, + +04:56 +very good question. + +04:57 +So let's come and let's say what we're gonna do + +05:00 +is I'm gonna pick 1 here that we might wanna + +05:02 +modify because I'm gonna show you a few things. I'm + +05:05 +gonna show you, + +05:06 +how to download it + +05:08 +and then I'm going to show you how to edit + +05:10 +it because, + +05:12 +a lot of the times these pictures will have, + +05:15 +errors or mistakes that you want to fix. + +05:19 +And so, + +05:21 +and it can be often small errors to fix and + +05:23 +we can edit them quite easily for free. So we + +05:26 +will discuss that. + +05:28 +If you don't have to edit it, you can skip + +05:30 +that step. + +05:32 +And, + +05:33 +we will then, + +05:36 +remove the background. And I'll show you 2 different ways + +05:38 +that you can remove the background + +05:40 +and then we will upscale it. So + +05:43 +for the sake of this, + +05:45 +let's say that I wanted to download this picture here, + +05:47 +which is definitely gonna need some editing because I don't + +05:49 +want all these little dots. Dots. These little dots are + +05:51 +not what I want. I don't want this either. + +05:54 +What I would do + +05:56 +is I'd go, okay, this is image this is image + +05:58 +1, this is image 2, this is image 3, this + +06:00 +is image 4. I want image 2. So you come + +06:03 +and you click U2. + +06:05 +And + +06:06 +now, + +06:07 +if we scroll down to the bottom, + +06:10 +you see that it has generated + +06:12 +a large upscaled version of it. So we can come + +06:16 +and we can click on it and then we can + +06:18 +come and open it in our browser and then we + +06:21 +can save the image. + +06:22 +So I'm gonna save this image + +06:24 +and then I'm gonna show you what to do next. + +06:27 +So, + +06:28 +chances are a lot of you watching have a Canva + +06:31 +Pro account. And if so, you can use that to + +06:35 +remove the background of pictures from the journey. + +06:38 +Now you do need a Pro account because you're gonna + +06:40 +have to save this as a PNG with a transparent + +06:42 +background. That is a feature which currently is only available + +06:46 +for Pro accounts, and it does include people who are + +06:49 +currently on the free trial for the pro account. + +06:52 +So as long as you have a pro account, you + +06:54 +can use Canva for this. Otherwise, I'll show you how + +06:57 +to do it. + +06:58 +But, if you have it, you might find Canva the + +07:00 +easiest. It's very, very good. Canva's very good at removing + +07:03 +backgrounds from images which are more complex. Obviously, this is + +07:06 +a pretty easy 1 to remove the background for but + +07:08 +you could have some images which have a lot, + +07:11 +more which have lines that are a lot more, + +07:14 +that require + +07:15 +a much, more complex AI technology to figure out. So, + +07:20 +yes. But this 1 here, pretty simple. So we're gonna + +07:22 +come and click little background remover. + +07:27 +Our background is now transparent just like that. + +07:31 +And now, we can save the picture. + +07:34 +So that's 1 way you can do it if you + +07:36 +don't have a Canva Pro description. I'll show you how + +07:38 +else you can do it for free. + +07:41 +Photo room. Yes. Photo room is how you can do + +07:43 +this, for free really easily. I've tried out a lot + +07:47 +of the free background remover AI apps. This is currently + +07:51 +the best 1 that I could find. + +07:53 +That had the best results. So + +07:56 +it's also really, really simple to use as an added + +07:58 +bonus. + +08:00 +You just come here, take your image, + +08:02 +drop it in, + +08:05 +let it load. + +08:10 +And now you have a bit and have transparent background. + +08:13 +Yay. + +08:14 +And then you can just download it + +08:18 +for free. + +08:20 +I'm not even signed in to an account, by the + +08:22 +way. + +08:23 +So you don't even have to have an account with + +08:25 +them. + +08:26 +Either way, once you've got your transparent your your your + +08:29 +I'm gonna draw a transparent background, + +08:32 +we now need to + +08:34 +scale it. So that's what we're gonna do next. + +08:37 +And so now with the power of AI, we can + +08:39 +upscale it using an AI image + +08:43 +in larger or upscaler. So previously, + +08:47 +increasing an image from being small to large + +08:50 +was + +08:51 +very challenging. You basically had to redraw the image from + +08:55 +scratch. + +08:56 +But now with AI technology, + +08:58 +it's completely changed. And so the reason why is because, + +09:01 +when you make an image + +09:03 +and you make it small, there's only so much, there's + +09:06 +only so many pixels there in the image. It's, you + +09:10 +know, limited by the amount of pixels there is. And + +09:12 +so if you just make the pic if you make + +09:14 +the picture bigger without redrawing it, + +09:17 +then you're just gonna stretch out your image and you're + +09:19 +not adding additional pixels. And so it's gonna look pixelated + +09:22 +because now you're stretching it across even more pixels. + +09:25 +So with an AI image outscaler, what it's doing is + +09:28 +when you increase the image by, say, 2 times or + +09:31 +4 times or 8 times, + +09:33 +the AI + +09:35 +is using its smart technology to figure out how it + +09:37 +should be redrawing that image to fill in those extra + +09:40 +pixels, + +09:42 +which is why we can now upscale images without reducing + +09:46 +the quality, which used to be impossible unless you completely + +09:49 +redid the picture from scratch. It's amazing technology, + +09:54 +something which + +09:55 +my younger self would have just found absolutely + +09:59 +incredible to have. + +10:01 +So + +10:02 +you can see here + +10:03 +the power of it. It's taking this image here + +10:06 +and it's upscaling it. Now, there are so many different + +10:09 +AI image upscalers out there. I really like AI Image + +10:12 +Enlarger. This 1 has been really, + +10:14 +has has created great results for me. + +10:17 +If you could when it upscales an image, you know, + +10:19 +just like with Medjutie, how Medjutie can create glitches with + +10:22 +things, how how things look, when when you're using AI + +10:24 +technology to upscale, in theory, it could also create glitches + +10:27 +too. So I found this 1 to be very good + +10:29 +for making the least amount of glitches possible. + +10:32 +But you do have to pay + +10:35 +for credits. + +10:36 +So you've got 8 free credits to use. So if + +10:39 +you wanna just get started, you can get started for + +10:40 +free. + +10:42 +With the premium account, + +10:44 +you can, get 100 credits per month. And then with + +10:47 +advanced, you can get 19 credits per month. You can + +10:49 +get for 19 dollars, you can get 500 credits per + +10:52 +month and obviously, there's a discount too for yearly subscriptions. + +10:56 +But if you just want to have a, flat fee, + +11:00 +then Gigapixel's + +11:01 +really great. Now this 1, obviously, it's not necessarily the + +11:04 +cheapest thing upfront. + +11:06 +But, you know, if you calculate it out, paying this + +11:09 +up here upfront for it, + +11:11 +versus having to pay a monthly fee, you're very gonna + +11:14 +quickly make back your money. + +11:16 +But there's also so many different AI image enlargers and + +11:19 +upscalers out there too. So you could take advantage of + +11:22 +the free ones and then you could go to free + +11:24 +ones like, you know, upscale medias and use those. + +11:28 +So, + +11:31 +I I have personally found better results with the paid + +11:33 +ones, + +11:34 +but you can get some pretty good results from here, + +11:36 +especially if your images are not complex images. + +11:40 +So it's up to you. + +11:42 +But you definitely need to upscale your image because currently, + +11:45 +if we were to upload the, our picture of Mars + +11:48 +as is onto a product within Printify, + +11:51 +it would not be high enough resolution for printing. + +11:55 +So I'll show you how to do it with this + +11:57 +1 here. But, again, you can use whichever 1 that + +11:59 +you like. + +12:00 +So we are gonna come and we're gonna take our + +12:04 +transparent 1. Take your transparent 1 and we're gonna drop + +12:08 +it in. + +12:10 +And, + +12:12 +now I've got paid accounts. I've got access to 8 + +12:14 +times. The free accounts only have access to 2 times + +12:17 +and 4 times. So I'm gonna just select 4 times. + +12:19 +4 times is often enough for an image especially if + +12:22 +you're combining multiple images together and the images are gonna + +12:25 +be reduced downsize even more. + +12:27 +But 4 times is often + +12:30 +about more than enough. + +12:32 +And so, + +12:34 +we're then gonna come and click start. + +12:38 +And this can definitely take, + +12:41 +a little while, especially if you're doing 8 times. + +12:45 +So + +12:46 +we're just gonna + +12:48 +sit here for a bit + +12:50 +and let it process. + +12:53 +My dog stopped. He has been very quiet while I've + +12:56 +been filming recently. He must have gone back to sleep. + +13:01 +He must be having another nap. He went for a + +13:03 +huge walk this morning. + +13:08 +So + +13:09 +he's probably still quite tired + +13:11 +from his walk. + +13:15 +Still loading. + +13:18 +So sorry again, by the way, about my cough. + +13:23 +Again, you can fast forward this if you like, but, + +13:26 +for The Ecomm Clubhouse, + +13:28 +I really like to show things in their totality + +13:32 +because, + +13:34 +the patience of everyone here is so much better, understandably, + +13:37 +because you're paid to join program to get the information. + +13:40 +So, you are actually really looking for the information rather + +13:43 +than just looking to be entertained. So, + +13:47 +I can, + +13:47 +give you the full show it to you in in-depth, + +13:51 +so you can get a realistic idea + +13:54 +about what's actually involved + +13:56 +without me having to skip over things. So here we + +13:58 +go. We've got our image + +14:01 +looking fantastic. + +14:02 +We're gonna come and we're going to, + +14:05 +save this image. And + +14:07 +we're then going to upload this upscaled image, + +14:11 +onto our product. + +14:14 +Alright. So I'm here on Printify. + +14:16 +I've got up our Kiss Cut sticker and I've got + +14:19 +up their largest 1. And I'm gonna show + +14:22 +you how much of a difference it makes, the process + +14:24 +that we just went through. So let's start off first + +14:27 +of all with + +14:28 +that picture that we saved from Midjourney and then edited + +14:31 +in Photopea as is. So if we were to upload + +14:34 +this picture + +14:36 +as is, + +14:39 +you would see number 1, the resolution + +14:41 +is not good. So here we can make it bigger. + +14:45 +The resolution is not good. + +14:47 +And also because the background + +14:50 +is not transparent, + +14:58 +there is a big white box around it. Alright. That's + +15:01 +not what we want. So + +15:04 +come and delete this. + +15:06 +If we were to upload the transparent version + +15:10 +with the transparent background, there still hasn't been + +15:14 +you did you'd see this time around, + +15:17 +we've still got the problem that it's not being upscaled. + +15:19 +So it's still tiny. + +15:22 +But at least at least the background's transparent. So now + +15:25 +we've got the little kiss cut, + +15:27 +circle around it, + +15:30 +which is the goal. + +15:34 +So there we go. + +15:38 +However, if we come and if we take our + +15:41 +upscaled picture of Mars + +15:47 +and let it load in. It's gonna take a bit + +15:49 +long because it's a bigger image. + +15:51 +You can see + +15:52 +much higher resolution + +15:54 +because it's been upscaled. + +15:56 +So now + +15:58 +we can print + +15:59 +in high quality. + +16:01 +And remember, we did this at 4 times. For bigger + +16:03 +products, you may wanna do it to up to 8 + +16:06 +times. + +16:09 +And then if we come and if we preview it, + +16:13 +you will + +16:14 +see, and it loads, + +16:15 +that, + +16:16 +it's got the transparent background + +16:19 +as well. + +16:21 +And so + +16:22 +that means in that, + +16:23 +we've been able + +16:25 +to + +16:27 +take a picture from the journey. + +16:30 +And then we've been able to upscale it and, + +16:33 +make it, ready to be printed + +16:36 +on better products. + +16:38 +Just let this go up like that. Beautiful. + +16:42 +So + +16:43 +that's how you do it. + +16:45 +I hope you've enjoyed, + +16:47 +these videos + +16:48 +and I will see you on the next 1. +#+end_example diff --git a/_subsections/03-create_run_store/S03|L01 - introduction.org b/_subsections/03-create_run_store/S03|L01 - introduction.org index a2fc94b..806af6e 100644 --- a/_subsections/03-create_run_store/S03|L01 - introduction.org +++ b/_subsections/03-create_run_store/S03|L01 - introduction.org @@ -24,5 +24,312 @@ - etsy doesn't let you save customer info - if you have their email address you can use it to get a resale +* Transcript -* Description +** Overview + +- Topic :: Choosing between Shopify and Etsy stores + +- Context :: Step 3 video series introduction + +- Key Decision :: Etsy vs Shopify vs both + +** Key Points + +- Etsy requires involvement in design/manufacturing (no AliExpress dropshipping) + +- Print-on-demand is allowed and encouraged on Etsy + +- Shopify gives control over customer data (especially emails) + +- Etsy promotes competitors on your listings + +- Best strategy: use Etsy for traffic → funnel to Shopify + +- Email collection is critical for profit (repeat customers) + + +* Transcript +#+begin_quote +00:00 +Hey, everyone, and welcome back. So I just wanted to + +00:02 +create this quick little introduction video for the step 3 + +00:05 +video series because in here, you're gonna find out how + +00:08 +to create multiple types of stores. The first set of + +00:11 +video tutorials will show how to set up and create + +00:13 +a store with Shopify. And then the second set of + +00:16 +video tutorials will show how to create and set up + +00:18 +a store with Etsy. For some of you, you're gonna + +00:21 +wanna set up both stores, in which case, that's great. + +00:23 +You can go ahead and you can watch the Shopify + +00:25 +video tutorial series, set up a store with that, and + +00:28 +then move on to the Etsy video tutorial series and + +00:31 +set up an Etsy store. For others of you though, + +00:33 +you've decided that you only wanna set up either a + +00:35 +Shopify store or an Etsy store, in which case, that's + +00:38 +absolutely fine. You can just go ahead and watch the + +00:40 +video tutorials for the type of store that you want + +00:43 +to build. There are some videos though that I think + +00:46 +will help everyone regardless of what type of store that + +00:49 +they would like to create. And so if that's you + +00:51 +and you're only gonna say build an Etsy store and + +00:53 +not a Shopify store or only a Shopify store or + +00:55 +not an Etsy store, I highly recommend that everybody check + +00:58 +out these video tutorials + +01:00 +regardless. + +01:01 +Now if you're not sure yet whether you just wanna + +01:03 +build a Shopify store or an Etsy store or both, + +01:07 +here are a few things to keep in mind. The + +01:09 +first is that Etsy's terms and conditions state that you + +01:11 +need to be a part of the design or manufacturing + +01:13 +process, which means that you cannot sell items dropship from + +01:16 +AliExpress. + +01:17 +And so if this is the only way that you're + +01:19 +gonna be selling products, I don't recommend starting an Etsy + +01:21 +store. + +01:22 +Etsy does, however, allow and encourage + +01:25 +people to sell print on demand products thanks to their + +01:27 +great integrations. + +01:28 +So if you're selling these products, you can list them + +01:31 +on here. The next thing to keep in mind is + +01:33 +that while some of you are only gonna set up + +01:35 +an Etsy store and that's fine, it's not something that + +01:38 +I recommend. I recommend that if you're gonna set up + +01:41 +an Etsy store that you also combine it with a + +01:44 +Shopify store. And that's because if you take a look + +01:47 +at this Etsy store here, you'll see that Etsy is + +01:49 +advertising products on it as upsells and cross sells, but + +01:52 +these are not products that the store is selling. They + +01:55 +are their competitors' products. + +01:57 +Etsy doesn't care who gets the sales, and so they'll + +01:59 +advertise competitors' products on top of your own listings. In + +02:02 +addition, when a customer buys an item from you on + +02:04 +Etsy, they're giving their email address to Etsy, not to + +02:07 +you. A huge amount of the money that I make + +02:10 +from print on demand is from repeat customers. + +02:13 +Repeat customers are how big profits are made. Because think + +02:16 +about it. Let's say that you paid for ads to + +02:18 +see the customer in the door to buy an item. + +02:20 +Well, that was money you had to spend to make + +02:21 +that sale, right? But once you have their email address, + +02:24 +you can just send an email newsletter to the customer + +02:26 +being like, Hey, we've had a new merch drop. Check + +02:29 +it out. That cost to send out that email was + +02:31 +negligible, and so most of the money that you're gonna + +02:34 +earn from the sale from that newsletter is profit. That's + +02:37 +why collecting emails is something I highly recommend doing, which + +02:41 +you unfortunately just can't do on Etsy. And so my + +02:43 +recommendation is that, yes, Etsy can be a great way + +02:46 +to get traffic since, well, they do get hundreds of + +02:49 +millions of visitors each month, but that having just an + +02:51 +Etsy store shouldn't be your main goal. Instead, you should + +02:54 +be seeing Etsy as a way to help you build + +02:57 +your own brand + +02:58 +off of the platform as well. So you can create + +03:01 +an Etsy store and take advantage of the free traffic + +03:03 +and get sales and build up brand authority + +03:06 +while also linking in your store profile to your external + +03:10 +store on your own domain with Shopify. Plus, you can + +03:13 +also name your stores the same name so that customers + +03:16 +can be funneled from Etsy + +03:18 +over onto your own store. Then you can use our + +03:21 +email apps in step 4 that we'll install to get + +03:23 +a customer to purchase directly from you with a discount + +03:26 +coupon code rather than from your Etsy store. And so + +03:29 +now you have that customer's email address which means that + +03:32 +you can send follow-up emails to them. Yay. And so + +03:35 +because of the fact that I recommend that everybody set + +03:37 +up a Shopify store, that is why I have included + +03:39 +the Shopify tutorial videos first. And then after that, I + +03:43 +have also included the Etsy tutorial videos for those of + +03:46 +you out there that want to combine them together. + +03:48 +But either way, it's up to you. So go ahead, + +03:52 +choose which set of videos that you would like to + +03:53 +start with and I will see you over there. +#+end_quote diff --git a/_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org b/_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org index dd1a521..9f2d90a 100644 --- a/_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org +++ b/_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org @@ -165,3 +165,694 @@ And also, by the way, when it comes to creating t-shirts within America, Monster file:../../_share/media/img/step_03/lesson_29/ex06b-credit_card_info.png 3. Or you could choose to add money to your account with PayPal. It’s up to you. Either way, you’re going to need some form of payment. Once you’ve gone ahead and you’ve added in that,it’s time to move on to the next step. Description + + + +* Assessment + +** Summary + +This lesson explains why an Etsy seller should create a Printify account and draft product before completing Etsy store setup. The core reason is that Etsy requires a product listing during store creation. + +** Practical Value + +- Correct sequencing: Printify first, Etsy second. + +- Create a draft product before connecting the store. + +- Save a product image for the Etsy setup flow. + +- Add Printify account details and payment method early. + +** Warnings + +- Do not assume the course’s exact product recommendations are permanent. + +- Re-check whether Bella+Canvas 3001 is still the best shirt for your target market. + +- Be careful with credit-card float: rewards are only useful if the card is paid off fully and on time. + +- The “maximum 5 colors” advice is useful, but should be tested per product/design. + +** My Recommendation + +For Samuraicat Boutique, use this lesson as a setup checklist, not as final product strategy. Create the Printify account, make one simple draft product, save the mockup, and move on to Etsy setup. Do not spend too much time perfecting this first product yet. + +** Follow-up Tasks + +- [] Create / confirm Printify account. + +- [] Choose initial POD product. + +- [] Upload test design. + +- [] Select no more than 5 colors. + +- [] Save mockup image for Etsy setup. + +- [] Add Printify billing/payment details. + +- [] Re-check product choice before real launch. + +* Transcript +00:00 +Hey, everyone, and welcome to the Etsy tutorial video series. + +00:03 +Yay. If you haven't watched it already, please go back + +00:06 +and watch the step 3 introduction video. As I explained + +00:08 +in this video, creating an Etsy store is not gonna + +00:11 +be the right choice for everyone. So if you want + +00:13 +to decide whether it's right for you, please go back + +00:15 +and check out that video. + +00:17 +But if you have decided that it's right for you, + +00:19 +let's get started. So an interesting quirk about setting up + +00:23 +a store on Etsy is that as part of the + +00:25 +store creation process, + +00:26 +you need to have a product first which is why + +00:29 +for those of you that haven't already, we need to + +00:32 +get started by actually creating an account with Printify. + +00:35 +If you've never heard of Printify, it's 1 of my + +00:37 +favorite print on demand apps. I usually recommend that beginners + +00:40 +start with this app as you can get very high + +00:42 +quality products printed here for much lower prices than the + +00:44 +alternative app Printful. Now of course in my Shopify video + +00:47 +series, I start everyone off first by creating a Shopify + +00:50 +account and then creating a Printify account. However, for starting + +00:54 +an Etsy store, I of course recommend doing the opposite, + +00:57 +and that's because as part of the process of creating + +00:59 +an Etsy account, as I said, you need to add + +01:02 +in a product listing + +01:03 +before you can finish creating your store. And so that + +01:06 +is why if you haven't already, we're gonna set up + +01:09 +a Printify account and then create a product in it + +01:12 +so that we can then add that product + +01:15 +while we are setting up our store. But of course, + +01:17 +if you've already watched the Shopify tutorial video series and + +01:20 +you already have a Printify account and you already have + +01:22 +products in it, you can go ahead and you can + +01:24 +skip this video. But if you haven't watched that video + +01:27 +and you need to do that, I'll have a link + +01:29 +to Printify in the description. Please note that it's an + +01:32 +affiliate link, which means that I may get a commission + +01:35 +if you click on it and then purchase something. Using + +01:37 +it is entirely optional, but it's always appreciated, so thank + +01:41 +you. + +01:42 +But for now, let's get started and I'm gonna show + +01:44 +you just how easy it is to do this. + +01:47 +So let's go ahead and create our Printify account if + +01:50 +we don't have 1 already. So just come and click + +01:52 +on the sign up button + +01:54 +and you'll be able to register, + +01:56 +with either, your Google account or you can enter in + +01:59 +an email address and a password + +02:03 +and create 1 that way, which is the way that + +02:05 +I personally opted to do it. But either way is + +02:09 +absolutely fine. + +02:12 +And of course, it goes without saying, make sure you + +02:14 +choose a strong password, + +02:16 +to protect, + +02:17 +your account. + +02:18 +And then you just need to come and click then + +02:20 +prove that you're not a robot, and then you can + +02:22 +sign up. + +02:24 +Now, once it's finished loading up and creating our account, + +02:27 +it is gonna require that we complete a little survey. + +02:30 +This little survey doesn't help us at all. It just + +02:32 +simply helps Printify's + +02:34 +own internal marketing team gather data. + +02:37 +So + +02:38 +you can fill this in however you like. However, you + +02:41 +do have to answer every single question on here. + +02:44 +There is no skip button. + +02:47 +I hope that 1 day they do add in a + +02:48 +skip button, + +02:50 +but I don't expect it anytime soon. + +02:54 +Now on here, you wanna come and click on the + +02:56 +start designing button, + +02:58 +because we can't connect our store to Etsy yet. We + +03:00 +have to actually have an Etsy store first and we + +03:02 +don't wanna order a sample. + +03:04 +So on here, you just go through and you choose, + +03:06 +the product that you like. + +03:08 +Now there is a particular type of t shirt that + +03:10 +I chose. So if you were just setting up your + +03:12 +own store on, say, Shopify, + +03:14 +I'd tell people that they should choose the right t + +03:16 +shirt brand for them. For Etsy, I'd have a very + +03:19 +strong recommendation to choose the Bella Canvas 3001 + +03:21 +t shirt because it's a t shirt that's most popular + +03:24 +with Etsy customers because it's made with RAP certification, + +03:27 +which means that it's made in an environmentally friendly way + +03:30 +while being low cost + +03:31 +and also being really comfortable. They're really comfortable to wear. + +03:35 +So this is easily the most popular t shirt with + +03:37 +Etsy customers. + +03:38 +Once you've chosen your product, you just come and upload, + +03:42 +the design that you created + +03:43 +onto it. + +03:47 +Loading. + +03:50 +And then you wanna come in and you wanna choose, + +03:52 +the different variations of it if the product has different + +03:55 +variations. So for this 1 here, there are different variations + +03:58 +with colors, so you can choose different types of t + +04:00 +shirts. I usually recommend selecting a maximum of 5. If + +04:03 +you select too many colors customers can get easily overwhelmed. + +04:07 +It's been well studied, + +04:08 +with marketing psychology. + +04:10 +So choose your 5 favorite colors and black is easily + +04:13 +the most popular color by far. If your design can + +04:16 +be printed onto black, please sell it in a black + +04:18 +version. Blank easily outsells any other color. And then you + +04:22 +can just come and save it. + +04:24 +And also by the way, when it comes to creating + +04:27 +t shirts within America, + +04:28 +Monster Digital is easily my favorite print on demand provider + +04:32 +here on Printify. + +04:33 +So, you can pretty much ignore all of this. I + +04:35 +would, however, recommend + +04:37 +giving it a title just so that you can easily + +04:40 +identify it in the future when you're using the Printify + +04:43 +app. + +04:46 +And the 1 thing you don't wanna ignore is the + +04:48 +price. This is it's really quick and easy to update + +04:50 +the pricing + +04:52 +of your t shirts now. + +04:53 +So I've got a whole video on pricing if you + +04:56 +would like to check it out. + +04:59 +Now Printify is gonna ask us if we wanna connect + +05:02 +this to an external store. Sadly, we can't because we + +05:05 +don't yet have our Etsy account, but we will soon + +05:08 +and we will connect it later. + +05:11 +So we've created our product so we'll be able to + +05:14 +use this to set up an Etsy store. When we + +05:16 +do, we're gonna need to add in a picture of + +05:18 +our product. So if you don't have a picture for + +05:21 +it, this is a good opportunity just to grab 1 + +05:23 +right now. You can just save this and when we're + +05:25 +setting up our dummy listing for the for this product, + +05:28 +when we're creating our Etsy store, you can then use + +05:30 +that picture for free. + +05:32 +But for now, we're gonna come and click on, my + +05:35 +account. I accidentally clicked on + +05:38 +the dashboard, + +05:39 +so I went ahead and navigated to my account. + +05:42 +Now, here you need to give some information to Printify. + +05:45 +This is not information that's gonna be disclosed to your + +05:47 +customers. + +05:48 +When you purchase a product from Printify, they're gonna invoice + +05:51 +you for the product + +05:52 +that you've purchased. So they need to have some information + +05:55 +to create those invoices and so that's what you're giving + +05:57 +them here. + +05:59 +Now I didn't actually add in my real phone number. + +06:01 +Please don't call this. I don't know who has this + +06:03 +phone number if anyone actually + +06:06 +does, so please do not call it. I didn't blur + +06:08 +it out because + +06:10 +it's not, + +06:11 +a real phone number. + +06:14 +I actually didn't give, + +06:16 +my, real address but I still, opted to blur this + +06:17 +section anyway. I'm not quite sure why. + +06:19 +Still opted to blur this section anyway. I'm not quite + +06:22 +sure why. + +06:23 +But yes, again, this is information that you're going to + +06:26 +Printify so that they can create invoices for you, + +06:29 +not for your customers. + +06:31 +And once we've filled this out, the next thing that + +06:33 +we need to give Printify to get started with is + +06:36 +a form of payment. And that's because when a customer + +06:39 +purchases an item from us on, Etsy, + +06:42 +Etsy is the 1 that collects the money, not Printify. + +06:45 +So Printify has no access to that money so they + +06:47 +have to still pay for the item that the customer + +06:50 +orders. So to do that they use either PayPal balance + +06:53 +which you can add to your account, you can top + +06:55 +it up with PayPal, + +06:57 +or they use a card, a credit card or a + +06:59 +debit card. A credit card is easily the, most simplest + +07:03 +solution. + +07:04 +It is also the best solution if you want to + +07:06 +maximize the value that you're getting. So this is how + +07:09 +I get a huge amount + +07:11 +of, + +07:12 +free air miles so that I can fly business class, + +07:15 +first class, and then I can fly my family around + +07:18 +the world in business class and first class. Massively reduced + +07:21 +prices + +07:22 +because I am getting a ton of air miles, + +07:26 +because every time a customer purchases a product from me, + +07:30 +with a print on demand app my credit card is + +07:32 +charged for that sale + +07:34 +and then I get to earn credit card rewards on + +07:36 +that. And so what will happen is that a customer + +07:39 +will pay you money on Etsy, Etsy's payment processor will + +07:42 +be processing that money, and it will then distribute that + +07:45 +to your bank account. But in the meantime what you + +07:47 +can do is you can use your credit card to + +07:49 +purchase the products for the customer, + +07:52 +and then, + +07:53 +you know, + +07:55 +Etsy will then deposit the money that the customer paid + +07:57 +into your bank account. You can then use that money + +08:00 +to pay off the credit card bill, and then you've + +08:02 +incurred no interest because you paid off your credit card + +08:04 +bill well before it's due, + +08:06 +and you've gotten to get extra bonuses. You can get + +08:08 +cashback bonuses or you can get credit card rewards bonuses + +08:13 +for + +08:14 +free. So that's why I highly recommend a credit card + +08:17 +if you can, but you can also just use a + +08:19 +debit card + +08:20 +if you have that or you could choose to use + +08:22 +to, + +08:23 +add money to your account + +08:25 +with PayPal. It's up to you. Either way, you're going + +08:28 +to need some form of payment. + +08:30 +Once you've gone ahead and you've added in that, it's + +08:33 +time to move on to the next step. diff --git a/_subsections/03-create_run_store/S03|L03 - create a free etsy store.org b/_subsections/03-create_run_store/S03|L03 - create a free etsy store.org index 6464d5b..ac77169 100644 --- a/_subsections/03-create_run_store/S03|L03 - create a free etsy store.org +++ b/_subsections/03-create_run_store/S03|L03 - create a free etsy store.org @@ -468,3 +468,1557 @@ So if you were to do that with Monster Digital,you would discover that they have And so you’ll want to do that for the different print shops that Printify offers that you are using. You don’t have to do it for all the printer’s print shops, just the ones that you are using. So, yes, go ahead, add in your production partners and I’ll see you on the next video. Description + +* Review + +** Summary +This lesson walks through creating an Etsy store, using a referral link to get 40 free listings, adding a temporary dummy product listing, and making the store look more professional with basic branding assets. + +** Core Lesson +- Etsy store setup normally requires a paid listing. +- A referral link can provide 40 free item listings. +- Etsy requires a product listing during setup. +- Because Printify cannot be connected until the Etsy store exists, you first create a dummy Etsy listing. +- Later, delete the dummy listing and re-add the product through Printify. + +** Required Prep +- Store banner, recommended size: 1200×300. +- Square logo. +- Profile photo, optional but recommended. +- Product image or mockup. +- Store name matching or closely matching Shopify. +- Bank details. +- ID verification. +- Card for Etsy billing. +- Two-factor authentication. + +** Practical Value +- Use Etsy’s referral setup to avoid initial listing fees. +- Keep Etsy and Shopify branding consistent. +- Add basic branding immediately so the shop does not look empty or generic. +- Use Etsy profile links to point back to Shopify or social media. +- Add production partners before serious selling. + +** Warnings +- The first product listing is temporary and should not be treated as the real live product. +- Fill required Etsy fields truthfully to reduce bot/ban risk. +- Etsy may temporarily suspend new shops during setup; the course claims appeals usually work. +- Returns and cancellations should be handled carefully because print-on-demand products are made to order. +- Production partner disclosure should name the actual print provider, not just Printify. + +** My Recommendation +For Samuraicat Boutique, use this lesson as the Etsy setup checklist. Before opening the shop, prepare the banner, logo, profile image, product mockup, and short shop title. Use a dummy listing only to complete setup, then replace it with the real Printify-connected product. + +** Follow-up Tasks [0/20] +- [ ] Find Etsy referral link for 40 free listings. +- [ ] Prepare Etsy banner. +- [ ] Prepare square shop logo. +- [ ] Prepare profile image or brand-safe alternative. +- [ ] Prepare first product mockup image. +- [ ] Create Etsy seller account. +- [ ] Set currency. +- [ ] Enter shop name. +- [ ] Add billing / bank details. +- [ ] Complete ID verification. +- [ ] Add card for Etsy billing. +- [ ] Enable 2FA. +- [ ] Create temporary dummy listing. +- [ ] Open shop. +- [ ] Add banner/logo/profile/shop title. +- [ ] Add Shopify/social link. +- [ ] Set shop policies. +- [ ] Add production partner. +- [ ] Later delete dummy listing. +- [ ] Re-add product through Printify integration. + +* Transcript +00:00 +Hey, everyone. So in this video, we're gonna actually go + +00:02 +ahead and set up our Etsy store. Yay. And even + +00:06 +better, I'm gonna show you how you can set it + +00:08 +up for free because the thing is that usually creating + +00:10 +an Etsy store isn't free and that's because they charge + +00:13 +20 cents to list an item for 3 months. Now + +00:15 +admittedly, 20 cents is extremely cheap. However, + +00:19 +it's not free. So I'm gonna show you how you + +00:21 +can set up a store for free with 40 free + +00:24 +item listings. And and that's because we're gonna be using + +00:26 +a store's referral link to register. When you use a + +00:29 +store referral link, Etsy will give you 40 free item + +00:31 +listings as a bonus. So we'll be setting up our + +00:34 +store through 1 of these links to take advantage of + +00:36 +this as part of the tutorial video. And something else + +00:38 +I'm gonna be showing you is how you can make + +00:40 +some simple tweaks to your store that make it look + +00:43 +really nice and professional. + +00:45 +And so to do those tweaks, here's what I prepared + +00:48 +in advance. First, I created a store banner that was + +00:50 +1200 pixels by 300 pixels. + +00:53 +Doing this is optional, but it makes your store look + +00:55 +a lot nicer. + +00:56 +To make it, I first used Placeit to create some + +00:58 +mock up images. If you don't know what Placeit is, + +01:01 +then I recommend watching my video tutorial about it that + +01:04 +I've included here in the step 3 video series. I + +01:06 +then took those images and I put them into Canva + +01:09 +to create the store banner featuring products. It was very + +01:12 +easy. I also created a little store square logo image. + +01:15 +I quickly created this with Canva for this example, but + +01:18 +you could get a logo professionally made for you using + +01:21 +Fiverr. + +01:22 +I also have a video here in the step 3 + +01:24 +video series that shows you how to do that. I + +01:26 +also got a profile picture of me. Etsy customers do + +01:29 +like to see a human being behind the store when + +01:31 +buying. It's an interesting quirk about the website. + +01:35 +So I do recommend including a photo of yourself if + +01:38 +you're not too shy, but if you are too shy, + +01:41 +that is okay because it is optional. And something else + +01:44 +that you will need is a picture of the product + +01:48 +that you created with Printify. + +01:50 +Now, you can either use the stock image that Printify + +01:53 +created, + +01:54 +but you could instead use a mock up picture that + +01:56 +you created from Placeit + +01:57 +like I did. So it's up to you. Either way, + +02:00 +you're gonna need a picture of this product. Something else + +02:03 +you're also going to notice is that in setting up + +02:05 +the store, I themed it around the camping and hiking + +02:09 +niche, not the coffee niche like I did during the + +02:12 +Shopify video tutorial series. + +02:15 +And the reason for that is because of the fact + +02:17 +that I already made my video tutorials on brewed treats + +02:21 +and they're already very public. And the truth is is + +02:23 +that even if I create an example store, + +02:26 +people will still copy + +02:28 +whatever I create. And so people have already used the + +02:32 +brewed treats brand + +02:34 +on Etsy. And so that is why I haven't used + +02:36 +Brewed Treats, + +02:38 +for this example Etsy store instead. I just went with + +02:41 +a different niche, and I picked a couple of example + +02:44 +designs that I've showcased on the channel before + +02:46 +to use as part of a store setup. But for + +02:49 +you in setting up the store, if you have created + +02:51 +a store with Shopify, then what you should do is + +02:54 +you should be consistent, and you should have the same + +02:56 +niche on Etsy that you have in your Shopify store, + +02:58 +and you should have the same or very similar name + +03:01 +for your Etsy store that you do for your Shopify + +03:03 +store. And something else that's important to know is that + +03:06 +when we're setting up the store, when we add in + +03:09 +our product, we're not actually gonna be connecting it to + +03:12 +Printify yet. Instead, what we're gonna be doing is we're + +03:15 +gonna be adding in a draft version of our product + +03:18 +that we're gonna, later on in this video series, actually + +03:22 +delete, + +03:23 +and then we're gonna re add that product in using + +03:26 +the Printify integration. + +03:28 +The reason why we're gonna do it in this way + +03:30 +is because when you're setting up a store with Etsy, + +03:33 +you can't also set it up with Printify. + +03:35 +You have to have your Etsy store first + +03:37 +before you can add in your Printify integration, + +03:40 +and so that is why we're gonna actually be re + +03:42 +adding it in with Printify later. But for this step + +03:45 +here, we're just gonna add in a draft version + +03:48 +of our product that we created in with Printify. And + +03:51 +then later on, we're gonna quickly delete it and replace + +03:54 +it with another product reupload + +03:57 +using Printify. + +03:58 +Trust me, this sounds complicated, + +04:00 +but it's actually quite simple. + +04:03 +So let me switch over to my computer and show + +04:05 +you honestly just how simple it is to do this. + +04:08 +All right. The first thing we need to do is + +04:10 +we need to find a referral link to register with + +04:12 +so that we can get 40 free item listings. So + +04:15 +come to Etsy and do a search for 40 free + +04:18 +item listings. + +04:19 +What a lot of stores do is they list the + +04:22 +referral link in a dummy product, + +04:25 +that they then place on Etsy to be able to + +04:27 +be easily found. So you can select any from the + +04:30 +list that says that it's a 40 free Etsy item + +04:33 +listing, + +04:34 +dummy product. So we can just click on this 1. + +04:37 +And then in the description section, you will find a + +04:40 +link to it. So do not purchase this item, + +04:42 +just come and click on the referral link inside of + +04:45 +the dummy product. + +04:47 +Now when you click on this button, you're gonna be + +04:49 +asked to register for a seller account. So you can + +04:52 +register with a Google account or a Facebook account or + +04:55 +an Apple account, or you can enter in an email + +04:58 +address like I am here, and then register with that. + +05:01 +And then you just need to enter in your first + +05:03 +name and your password. + +05:06 +So of course as you can see here, I then + +05:08 +went ahead and created a password and I made sure, + +05:12 +to make it a strong + +05:14 +password. + +05:15 +I always recommend that you do that for, + +05:17 +security for your account. + +05:19 +And once you have chosen your password, you just click + +05:22 +register + +05:23 +and you let it load. + +05:25 +Now, if you get a splash screen like this, you + +05:27 +can just click on through + +05:29 +and, you can answer this if you like. This is + +05:31 +just for Etsy's internal marketing team. So you can just + +05:35 +choose to skip it if you don't want to answer + +05:37 +it. Same thing with this 1 here. You can just + +05:39 +skip this question if you don't want to give your + +05:41 +marketing team any information. + +05:43 +And then, we can begin setting up our shop. + +05:46 +Now you'll see here that I select USD. That's because + +05:49 +USD is the most universal currency and so most people, + +05:52 +regardless of where they live, + +05:54 +understand and when they see a price in USD, they'll + +05:57 +be able to convert it to their own local currency, + +05:59 +so I recommend choosing USD. Now when you're naming your + +06:03 +shop you will want to name it, + +06:05 +the same or very similar name, + +06:07 +to your Shopify store if you've set 1 up, so + +06:10 +make sure that you do that. + +06:13 +And now you need to, give some information to Etsy + +06:16 +so that they can pay you. So for most people + +06:19 +you will select that you are an individual + +06:21 +unless you are choosing to run this under the name + +06:24 +of a company. You'll also need to come in and + +06:27 +give your billing address. + +06:28 +So since this is private information, + +06:33 +I did indeed pause that while I entered it. And + +06:36 +you'll also need to give information about + +06:39 +your bank account. This is what Etsy will pay, the + +06:41 +money that customers pay you into. So again, I of + +06:45 +course paused this + +06:47 +while I entered in, this personal information. + +06:51 +Now currently, + +06:52 +once you click save and continue, Etsy is asking you + +06:55 +currently to upload a form of identification. They may not + +06:58 +always require this but they are requiring it now. And + +07:01 +it's not a surprise that they are because of the + +07:03 +fact that there's a lot of legal issues around the + +07:06 +fact that Etsy is taking money from a customer and + +07:08 +then paying you. They need to ensure that you are + +07:11 +a legitimate person that's not gonna be defrauding their customers + +07:14 +which is why they do ask for your identification + +07:17 +and why it's very normal for payment processors like Etsy's + +07:20 +payment processor to require that you prove who you are. + +07:24 +So as you can probably guess, since my identification + +07:27 +is private, I did pause the recording while I uploaded + +07:30 +it. On the screen, click on the turn on Etsy + +07:33 +Payments button and you're gonna get this pop up. You + +07:35 +don't actually need to go and click on that button + +07:38 +and go to your payment account. You can instead just + +07:40 +click away and it will disappear. And if you're happy + +07:43 +with that deposit schedule and you don't wanna change it, + +07:45 +you can just come and click save and continue. + +07:47 +So on this page, you're gonna be required to give + +07:49 +a card. It doesn't need to be a credit card. + +07:51 +It could be a debit card. + +07:53 +Now you might be thinking, well, I'm confused. Aren't we + +07:56 +getting 40 free item listings? + +07:58 +Yes, we are. However, there's also nothing stopping us from + +08:01 +adding in more listings than the free ones that we're + +08:03 +getting. And so Etsy does need a card on file + +08:06 +to charge us if that we do incur additional fees. + +08:10 +Now after this, you're gonna be required to turn on + +08:13 +2 factor authentication. + +08:15 +You can choose any of these methods that you'd like. + +08:17 +It's up to you, but it is now a requirement. + +08:21 +And so here is exactly why we created a product + +08:25 +with Printify First if we hadn't already created 1 + +08:28 +before we created our Etsy account because we do need + +08:31 +to create, + +08:33 +a draft listing. + +08:35 +Now, as I said, this is not going to be + +08:38 +the final listing + +08:39 +because while creating this, we are not able to connect + +08:42 +this to Printify. So Printify is not going to be + +08:45 +able to see this listing. It's not going to be + +08:47 +able to, create this product for us on autopilot if + +08:50 +a customer purchases it. To turn that on we have + +08:53 +to add the product in directly with Printify. + +08:55 +So what we're doing right now is we're just creating + +08:57 +a dummy product listing for it that we're going to + +09:00 +delete later, + +09:01 +which is why while you are creating this product listing + +09:04 +that you're going to be deleting and replacing later, the + +09:06 +only thing that you need to worry about is filling + +09:09 +out the details that have the little asterisk next to + +09:12 +them that says that they're required. + +09:14 +You just need to select, + +09:16 +options that are relevant and truthful + +09:19 +throughout the process because if you put in options that + +09:21 +are not truthful + +09:23 +then, + +09:24 +it might trigger the Etsy, + +09:26 +algorithm to think that you're potentially a bot and might + +09:28 +increase the chances that you get a temporary + +09:31 +ban, if they suspect that you're a bot. So just + +09:34 +fill out + +09:35 +the required parts of this as best as possible, + +09:39 +but you can ignore everything that's optional. All of that + +09:42 +stuff that says optional, you can just ignore. + +09:45 +And I also just wanna clarify, when I say that + +09:47 +you might get a temporary ban if Etsy suspects that + +09:50 +you are a bot during the setup process, + +09:53 +if you do, that's very normal. A lot of people + +09:55 +get a temporary ban because Etsy's algorithm finds it difficult + +10:00 +to, + +10:01 +figure out who's a bot and who's a real person + +10:03 +registering because the bots are getting very, very smart at + +10:06 +mimicking + +10:07 +humans. And those bots are creating fake Etsy accounts to + +10:10 +try to scam the users of Etsy by selling fake + +10:12 +products. + +10:13 +So that's why Etsy is a little bit ban + +10:16 +trigger happy. However, + +10:18 +they also have a very easy process to follow to + +10:22 +appeal the ban and 99.9 + +10:25 +percent of people are successful when they do appeal that + +10:27 +temporary ban. I have a video on it as part + +10:30 +of this course, so don't worry too much about that, + +10:33 +but you'll just minimize your chances of having to go + +10:35 +through that, annoyance, + +10:38 +by doing what you can + +10:40 +to try to not trigger it. And so giving truthful + +10:43 +answers throughout this process to the required + +10:47 +questions is a good way to minimize your chances of + +10:50 +accidentally + +10:51 +triggering it. + +10:53 +But yes, it is slightly annoying that Etsy requires that + +10:55 +we do add a product into our store, + +10:58 +because we are just going to delete this. + +11:01 +Once, we have finished setting up our Etsy account and + +11:04 +our Etsy store, we're then going to just go ahead, + +11:08 +connect Printify + +11:09 +to our account, + +11:10 +add in the product that we created within Printify into + +11:13 +our account, and then we're gonna go in and we're + +11:15 +gonna delete this listing. + +11:18 +So yeah. + +11:20 +I would like Etsy to to change this, + +11:23 +or to at least allow you to connect in fulfillment + +11:26 +apps like Printify, + +11:29 +but + +11:31 +it's Etsy's choice to do that. + +11:33 +So just fill it out, + +11:36 +and then once you have, + +11:38 +filled it out, + +11:40 +you can then just come and click on the save + +11:42 +and continue button. These policies, + +11:45 +I will show you how to add them in later. + +11:47 +But for now you can just come and click save + +11:49 +and continue. + +11:51 +And so on this page, just come and click the + +11:53 +add more listings button, even though we're not gonna add + +11:56 +in more listings + +11:57 +because it will take you back to this page. And + +11:59 +on this page, you can then come and click on + +12:02 +open your shop. + +12:04 +And that's it. You have successfully created your Etsy store + +12:09 +which is amazing. + +12:10 +We're not quite yet done though because we're gonna add + +12:13 +some additional tweaks which will, + +12:15 +both make our store look simple yet professional, + +12:18 +but that will also make our store in alignment with + +12:21 +Etsy's policies because Etsy does require + +12:25 +that, you disclose if you're working with a printing partner, + +12:27 +which we are and we're gonna disclose that inside of + +12:30 +our store dashboard. But let's first of all start out + +12:33 +just by adding in our store banner. You can add + +12:35 +in a little, mini banner or you can add in + +12:38 +a big banner. + +12:39 +I created a big banner. I think it personally looks + +12:42 +a lot nicer. + +12:44 +And so I'm just gonna upload it now. + +12:46 +This was the banner that I created by using images + +12:49 +I created with Placeit, and then I put those images + +12:51 +into Canva. I took 2 different store designs and then + +12:54 +put them onto products and then just created this cute + +12:57 +little banner. It's a very simple, easy style of banner + +13:00 +to make for an Etsy store. + +13:02 +And then I'm going to come in and add in, + +13:04 +the little + +13:05 +logo image that I made, although again, I just made + +13:08 +this really quickly for this example store. I do indeed + +13:11 +recommend that you make a more professional looking 1, and + +13:14 +if you're not great at creating logos yourself you can + +13:17 +get some really cheap yet high quality logos made on + +13:19 +Fiverr. + +13:21 +And now an interesting quirk about Etsy customers is that + +13:23 +they do really like to know that there's a human + +13:25 +behind the business. So if you're not too shy, I + +13:28 +do recommend uploading a profile picture of yourself. + +13:31 +You could do what I did here if you are + +13:33 +shy and, you know, use sunglasses and a hat. + +13:37 +It's up to you, but people do like to see + +13:39 +a real human being. So I recommend that you do + +13:41 +that because it will help increase your conversions. + +13:44 +And just filling in the bits of text, + +13:47 +that you can add to your Etsy profile wherever you + +13:50 +can, such as here by adding in + +13:53 +a little shop title + +13:54 +underneath your store name + +13:57 +is a really great way to show people that you + +13:59 +care and that you are indeed a, you know, + +14:03 +a cool brand that does care about, + +14:05 +your branding because you're actually filling this information in. It + +14:08 +makes you look a lot less generic. It makes you + +14:11 +look like a real, + +14:12 +human being that is running the store + +14:15 +and that cares, + +14:17 +about the products that, you're making. + +14:20 +Now there is a section to add in photos and, + +14:23 +a video, and I didn't prepare it for this example + +14:26 +tutorial. However, I do recommend that you fill this in + +14:29 +when you can. And remember, you can get videos on + +14:33 +Placeit. So Placeit can turn your product designs into videos, + +14:38 +and the free account has videos as well. So it's + +14:41 +not just the paid accounts, + +14:43 +it's the free accounts as well that can get these, + +14:45 +videos made. + +14:47 +Now here you'll be able to add in a website. + +14:50 +So if you have created your Shopify account, + +14:53 +this is where you put it in. You come here + +14:55 +and you select that you wanna show off your website, + +14:58 +and then you link to your website. If you're not + +15:00 +creating your own Shopify store, then you can of course + +15:02 +just link to 1 of your social media profiles. + +15:05 +But this is how you can connect your Shopify store + +15:08 +together + +15:09 +with your Etsy store. And as your Etsy account gets + +15:12 +sales, + +15:13 +it will increase the authority of your Etsy page, which + +15:17 +will in turn + +15:18 +increase the authority + +15:20 +of your own store which will help it, + +15:23 +rank in Google's search engine because Google will be able + +15:26 +to see, hey look, this website has an authoritative Etsy + +15:29 +page. This therefore means that this website is itself an + +15:32 +authority. + +15:33 +So it will improve your search engine rankings for + +15:37 +your your own store on your own URL which will + +15:40 +help give you more free traffic too. + +15:43 +Now there's a section down here that you will want + +15:45 +to fill out. So currently if you are trading as + +15:48 +a professional business, so here in New Zealand, for example, + +15:51 +that would be if you registered a company and you + +15:54 +were to be selling as a company and your money + +15:56 +were to be going to your company's bank account and + +15:59 +it were to be all run through your company + +16:01 +rather than through your own personal name as a sole + +16:03 +trader or a sole proprietor, + +16:05 +In the EU, a consumer protection law means then that, + +16:09 +you get to have certain private information about that company + +16:13 +and it's disclosed to them. So by default, + +16:17 +Etsy has us set up as an individual seller. So + +16:20 +if you are a trader, you do legally need to + +16:22 +disclose that here, + +16:24 +so make sure that the correct 1 here is ticked. + +16:28 +So now what we're gonna do is we're gonna go + +16:29 +in and we're gonna set up those shop policies. + +16:33 +So you can come and click on this button here. + +16:36 +So the first thing that we're gonna do is we're + +16:39 +gonna choose whether we will accept, returns and exchanges. Now, + +16:43 +you can choose to accept them if you like. This + +16:46 +is whether you will accept returns for change of mind + +16:49 +where somebody decides they don't want it and they want + +16:51 +to return it. You are required legally + +16:54 +to, + +16:55 +provide the customer with a product that works. So if + +16:58 +a product is faulty then you do need to accept + +17:01 +the return for the faulty product. + +17:03 +But this will be about whether, + +17:05 +you accept returns if somebody decides that they don't want + +17:08 +it. You don't have to offer this, and especially as + +17:11 +a made to order product the general standard is that + +17:14 +you don't accept returns. + +17:15 +So you don't have to accept returns if you don't + +17:18 +want to. + +17:19 +And so now we're gonna go ahead + +17:21 +and, + +17:22 +create, + +17:23 +a cancellation policy. + +17:24 +The cancellation policy will be in case somebody orders an + +17:28 +item and then they have a change of mind and + +17:30 +they want to cancel it. And just to clarify, this + +17:33 +would be, + +17:34 +cancelling before an item is, made and shipped. Now if + +17:39 +you're gonna offer this, have it be within a very + +17:41 +short time frame like say within an hour. In In + +17:43 +general, I don't recommend it though because what happens is + +17:47 +that if a customer cancels their order, you have to + +17:49 +then go to the print on demand provider and cancel + +17:51 +it with them before they've begun production. Once they've begun + +17:55 +production, that's it. It's over. It cannot be canceled. + +17:58 +And so, + +18:00 +because usually print on demand providers are very fast and + +18:03 +they make their products really quickly, + +18:05 +it means then that you'd have to be at your + +18:07 +computer a lot to not only see that the customer + +18:10 +canceled it, but to then + +18:12 +see it in time to to go to your print + +18:14 +on demand provider and cancel the order before they start + +18:17 +making it. + +18:18 +So, + +18:19 +once I've started making it, you can no longer cancel + +18:22 +it with them, understandably, because they've already started making the + +18:25 +product and they can't reuse that product, so you have + +18:28 +to buy it at that point. So I generally don't + +18:31 +recommend cancellations, + +18:33 +for, + +18:34 +most new stores. + +18:36 +So after this we then just need to come and + +18:38 +click on the settings button and then we need to + +18:40 +select to add production partners. And what we're gonna do + +18:43 +is we're gonna add in all of the production partners + +18:46 +that we're using on Printify. + +18:49 +So for some people that's probably gonna be really confusing. + +18:53 +There is a video on the Wholesale Ted YouTube channel + +18:56 +that I recommend that everybody watch + +18:58 +that explains this. + +19:00 +What a lot of people misunderstand with Printify is they + +19:02 +think that when they order, say, a t shirt on + +19:04 +Printify + +19:05 +that they're ordering it through Printify. No. Printify themselves are + +19:09 +not making your t shirt. Printify + +19:12 +is merely what I call the Uber Eats of print + +19:14 +on demand. + +19:16 +Print shops that don't have their own print on demand + +19:18 +app, understandably, it costs millions of dollars to run something + +19:21 +like Printify, + +19:22 +instead choose to connect these stores into Printify. Just like + +19:26 +restaurants who don't have their own delivery app choose to + +19:28 +put their restaurants inside of Uber Eats. + +19:31 +It's no different. + +19:32 +So, + +19:34 +when you're disclosing + +19:35 +to Printify + +19:38 +which what your production partners are, you're not disclosing to + +19:41 +them that you're working with Printify. You are instead disclosing + +19:44 +to them which of your different print on demand, + +19:48 +providers that you're working with through Printify for the different + +19:51 +products that you're fulfilling in your store. So for t + +19:54 +shirts, my number 1 recommended provider is Monster + +19:58 +Digital. And so that's why I selected Miami, Florida + +20:01 +because you can go and you can Google. These are + +20:03 +real companies. These are real printing partners + +20:06 +that, + +20:07 +have, + +20:08 +connected them with Printify. They're real businesses. + +20:10 +So you can go and you can Google those real + +20:12 +businesses + +20:13 +and you can see where they're located. + +20:15 +So if you were to do that with Monster Digital + +20:18 +you would discover that, + +20:19 +they have another name as well. It's called TSC Miami. + +20:23 +They have 2 different brands depending upon what, how you're + +20:26 +ordering with them. Your print on demand service through Printify + +20:30 +is under the Monster Digital brand. They've got other services + +20:33 +under TSC Miami. They're located in Miami, Florida. + +20:37 +And you can literally go to Google Maps and you + +20:39 +can find where they're located. + +20:41 +So that's how I was able to put in that + +20:43 +they're located in Miami, Florida. And so you'll want to + +20:46 +do that for the different print shops that Printify offers + +20:50 +that you are using. You don't have to do it + +20:52 +for all the Printify's print shops, just the ones that + +20:55 +you are using. + +20:56 +So yes, go ahead, add in your production partners, and + +21:00 +I'll see you on the next video. diff --git a/_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org b/_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org index d81105b..a231e1e 100644 --- a/_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org +++ b/_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org @@ -73,3 +73,160 @@ So now I’ll show you how you can push products from your Printify account into And then that is it. You have successfully deleted the copy and now you only have the print by version of the product in your store. In the next video, I’m going to show you how you can go in and optimize this product listing to maximize the free search engine traffic that you get from it. So go ahead, watch my next video and I’ll see you over there. + + +* Review + +** Summary +This lesson shows how to connect Printify to Etsy, publish a product directly from Printify, and remove the earlier dummy listing. + +** Core Flow +- Connect Printify → Etsy +- Publish product from Printify +- Delete dummy listing created during setup + +** Practical Value +- This is the real activation step: your store becomes functional +- Printify handles product creation, syncing, and fulfillment +- Eliminates manual listing duplication + +** Warnings +- Forgetting to delete the dummy listing creates duplicate products +- Always verify the correct product was pushed before deleting anything +- Publishing may take a few moments — don’t spam actions + +** My Recommendation +After publishing the product, immediately: +1. Verify it appears correctly in Etsy +2. Check images, title, and variants +3. Then delete the dummy listing + +Do NOT skip verification — this is your first real product. + +* Transcript + +00:00 +Connecting your Printify account to your Etsy store is really + +00:02 +simple. Just come into your Printify account and click the + +00:05 +connect store button, and then come and click on the + +00:07 +connect button. + +00:08 +From here, you'll want to find the Etsy connect button + +00:11 +and select it from the list. + +00:15 +And now as long as you are logged in you + +00:17 +will be able to see this screen here and you + +00:19 +can just scroll down to the bottom of it and + +00:21 +you can grant access to Printify. + +00:28 +And we'll just give it a few moments. + +00:30 +Success. + +00:31 +Super easy. So now I'll show you how you can + +00:33 +push products from your Printify account into your Etsy store. + +00:36 +So, just come on over and click on the my + +00:38 +products tab, + +00:39 +and then come to a product that you want to + +00:42 +push to your store and click the little 3 dot + +00:44 +button, and then come and click the publish button. + +00:49 +Now, this will take a few moments because, + +00:52 +Printify is pushing it to your Etsy store so it's + +00:54 +loading all of it up for you. So just be, + +00:58 +a little patient. + +01:00 +Done. + +01:01 +Now, if this was the product that you created a + +01:04 +draft copy of before you will need to go in + +01:06 +and delete that. So just come into your Etsy profile + +01:09 +account and then come and click on the listings tab. + +01:13 +And inside of here you're gonna see 2 products. You're + +01:15 +gonna see the Printify product that we just pushed into + +01:18 +our store and you'll see the copy that we created + +01:21 +earlier. So just go in and tick that and then + +01:23 +come and click the delete button, + +01:26 +and then confirm that you do want to delete this. + +01:29 +And then that is it. You have successfully deleted the + +01:32 +copy and now you only have the Printify version of + +01:35 +the product, + +01:36 +in your store. And so in the next video I'm + +01:39 +gonna show you how you can go in and optimize + +01:42 +this product listing to maximize the free search engine traffic + +01:46 +that you get from it. Yay. So go ahead, watch + +01:49 +my next video, and I'll see you over there. diff --git a/_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org b/_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org index 31966b0..eff7853 100644 --- a/_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org +++ b/_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org @@ -155,3 +155,560 @@ And actually, if you don’t want to take videos yourself, fair enough. You can file:../../_share/media/img/step_03/lesson_32/ex08b-banner.png And yet we’ve got the simple yet beautiful store up on Etsy within that short time frame. So you can see that this is something that is very beginner-friendly. So go ahead, optimize your product listings and I’ll see you on the next video. Description + +* Review + +** Summary +This lesson explains how to optimize Etsy product listings to improve search ranking and conversions by focusing on images, keywords, and overall presentation quality. + +** Core Idea +Etsy ranking is based on: +1. Relevance (keywords) +2. Conversion rate (how well the listing sells) + +You need both — not just keywords. + +** Practical Value +- Upload multiple product images (different angles, models, contexts) +- Center and zoom your design for thumbnail visibility +- Use mockups (preferably Placeit over Printify defaults) +- Add a sizing chart image +- Fill all available keyword/tag space +- Customize the product description (do not use Printify default) +- Select correct production partner +- Use accurate materials and tags + +** Conversion Strategy +- More images → higher conversion +- Better visuals → more clicks +- Better conversion → higher ranking + +Etsy promotes listings that SELL, not just listings with keywords. + +** Warnings +- Printify default images look generic and widely reused +- Default descriptions should NOT be used +- Forgetting to select production partner may cause issues +- Keywords alone will not rank a listing if conversion is poor +- Etsy UI has occasional glitches (retry actions if needed) + +** Key Insight +The main ranking lever is NOT keywords — it is conversion rate. + +Keywords get you seen. +Conversion gets you ranked. + +** My Recommendation +Focus on visuals first: +- Strong mockups +- Clear, zoomed thumbnail +- Multiple images showing real usage + +Then: +- Max out tags and keywords +- Rewrite description clearly and simply + +Do not over-optimize text while ignoring visuals — that is a common beginner mistake. + +** Additional Insight +This is the first step where you transition from: +- “store setup” + +to: + +- “product optimization and sales” + +This is where actual performance begins. + +* Transcript +00:00 +So for this video, I'm gonna show you how you + +00:02 +can come in and optimize your Etsy listings to maximize + +00:05 +the free search engine traffic you get from within Etsy. + +00:08 +And a big part of that is adding in photos. + +00:10 +So you can see here that I'm gonna be uploading + +00:13 +photos showing, + +00:14 +my t shirt on different types of models and also + +00:17 +at different angles. Now, I'll show you something that you + +00:20 +can do with your photo once you've uploaded it. So + +00:23 +what you can do is you can come in and + +00:25 +you can see how it would be laid out in + +00:27 +different screen ratios so that you can make sure that + +00:30 +your design is within the center or close to the + +00:33 +center so that people will be able to see it, + +00:35 +because that is going to be what gets people to + +00:39 +click on your listing. You can also come in and + +00:42 +you can adjust the thumbnail because your primary picture is + +00:45 +going to be your thumbnail. So you can come in + +00:48 +and you can zoom in on it, which is generally + +00:50 +a good idea because you want your design to be + +00:52 +nice and big so that people will be able to + +00:54 +easily see it while they are browsing through Etsy search + +00:58 +results. + +00:59 +Now, something that Printify does do is they do provide + +01:02 +you with free photos, although generally I don't recommend using + +01:05 +these because a lot of people use these and so + +01:08 +they do look quite generic since they show up on + +01:10 +a lot of websites. + +01:12 +Instead, I recommend that you go on over to Placeit + +01:15 +and that you use their mock up photos to create + +01:17 +the pictures for your Etsy listing. + +01:19 +Now the really cool thing about Placeit is that while + +01:22 +they do have a paid plan with a ton of + +01:24 +different photos, + +01:26 +they also have a free plan which still has quite + +01:28 +a few photos on it, nowhere near as many as + +01:30 +a paid plan. But if you're on a low startup + +01:33 +budget you can still create free mock up photos with + +01:36 +Placeit. So I have a tutorial video + +01:39 +inside, + +01:40 +step 3 video series, I highly recommend checking it out. + +01:43 +Something else that you can also see is that I'm + +01:45 +about to upload, + +01:47 +the sizing chart. It's often good to upload it as + +01:50 +a picture just so that you can make sure that + +01:52 +customers do choose the right size before they purchase a + +01:55 +product. But yes, the more photos you have the higher + +01:58 +the conversions of your listing, which is why in the + +02:01 +future adding in a video for it could also be + +02:03 +a really good idea because a video will help improve + +02:06 +the conversions for your product as well. + +02:08 +Because while you can see here that I have added + +02:11 +in as many keywords as I can, I've used up + +02:13 +all of my characters, I highly recommend that you do + +02:15 +as well, keywords are not the only factor as to + +02:18 +why a product ranks. A big part about why a + +02:21 +product ranks is because of the fact that it converts + +02:24 +well. Etsy's search engine looks to see, does this product + +02:27 +convert well? If it does, it's going to push it + +02:29 +up in the rankings. And you can see here that + +02:31 +a lot of the settings for us have actually been + +02:33 +added in for us and that's Printify. Printify automatically selects + +02:36 +the right settings there for us so that we don't + +02:38 +have to worry about that. However, you do need to + +02:41 +come in and modify the description. You don't just want + +02:43 +to have the stock description that Printify adds in. So + +02:46 +go in and change it up and create your own + +02:48 +description. + +02:49 +And make sure that you do select a printing partner + +02:52 +because it is + +02:56 +printing partner. So I already added in Monster Digital so + +02:59 +I just went and select that since they are the + +03:01 +supplier I'm using within Printify here. + +03:04 +And so, come in here and add in as many + +03:06 +tags as you can. So for here, you want to + +03:09 +add in tags that, + +03:11 +relate to a few things. You want to add in + +03:13 +tags that are related to your niche, but you also + +03:16 +want to add in tags that are relevant to the + +03:18 +type of product that you're selling. So, you know, for + +03:21 +example, + +03:22 +here we're selling a unisex t shirt, so I'm gonna + +03:25 +add in the keyword, + +03:26 +unisex into it as you'll see. + +03:31 +Now for materials, you also want to, just put in + +03:35 +tags related to, the materials that you're selling. So for + +03:39 +example, if you're selling a soft cotton t shirt, you + +03:41 +would come in here and you would put in soft + +03:43 +cotton. + +03:45 +Now, scrolling down, we don't have to go in and + +03:48 +modify, + +03:49 +the pricing + +03:50 +of of the different variations + +03:52 +because of the fact that Printify has already done that + +03:55 +for us, which is really, really convenient. + +03:58 +Something else that's also very convenient that Printify does is + +04:02 +they add in your printing partner's + +04:04 +shipping costs. So, here for example, + +04:07 +Monster Digital charge 4 dollars and 35 cents for domestic + +04:10 +USA shipping for a single t shirt, so it's added + +04:13 +in there for us automatically. + +04:16 +And here you will also want to select, + +04:18 +the policy that you set up earlier. So I set + +04:21 +this up for no returns or exchanges. + +04:24 +And then you just go ahead and publish your listing. + +04:27 +So you definitely want to go in and just double + +04:29 +check it to make sure that it's looking the way, + +04:32 +that you want it to look. + +04:34 +And I think that you'll see here that by having + +04:36 +all of these different pictures that we've uploaded that it + +04:38 +makes the listing look a lot more professional and also + +04:41 +a lot more enticing because we're showing it at different + +04:44 +angles, + +04:45 +plus we're showing it on both a female model and + +04:49 +a male model so that people can see how it + +04:51 +would look like on them. The more a customer can + +04:55 +visualize a product and themselves wearing it, the more likely + +04:58 +they are to purchase it. + +05:00 +Now, something that I did notice while I was reviewing + +05:03 +this product was that I didn't add in the correct + +05:07 +title, so I just went back in to, change that. + +05:10 +And while I was doing that, I actually encountered a + +05:13 +very common glitch with an Etsy. I'll show it to + +05:16 +you. So sometimes if you click publish or you click + +05:19 +preview, you'll get this error message. + +05:21 +What you should try to do is just try and + +05:23 +click the button again and it will usually work. It's + +05:26 +just a funny little glitch within the system where if + +05:28 +you press it too fast, + +05:30 +the system needs you to press it a second time. + +05:33 +But, yes, those are the 2 main things to keep + +05:36 +in mind. The things to keep in mind are 1, + +05:40 +having a title that has lots of different keywords in + +05:43 +it, and 2, adding in pictures and in the future + +05:47 +videos into your listing to help increase its conversions + +05:51 +because what the Etsy algorithm does is it looks at + +05:54 +the relevancy + +05:56 +of your product to the keywords that the customer searched, + +05:58 +and then it looks to see which items that were + +06:00 +relevant to, that search term converted well with customers. So + +06:04 +creating a beautiful listing that has pictures and potentially videos + +06:08 +will help increase conversions, which will help your search engine + +06:11 +rankings. + +06:12 +And actually, + +06:13 +if you don't want to take videos yourself, fair enough, + +06:16 +you can get beautiful product videos over on Placeit as + +06:20 +well, which is a little tip that a lot of + +06:22 +people don't realize, but it can greatly help you increase + +06:25 +your conversions too. But I'm sure that some of you + +06:28 +want to see, how the product looks inside of our + +06:30 +store, so let's actually just go ahead and take a + +06:33 +look at, the store that we built throughout this tutorial + +06:36 +series. You'll see that it's simple yet beautiful. + +06:39 +And, the really cool thing is that creating the store + +06:42 +did not take long at all. It took me less + +06:45 +than 30 minutes to create this, and yet we've got + +06:48 +this simple yet beautiful store up on Etsy within that + +06:51 +short time frame. So you can see that this is + +06:54 +something + +06:54 +that is very beginner friendly. + +06:57 +So + +06:58 +go ahead, + +06:59 +optimize your product listings, and I'll see you on the + +07:02 +next video. diff --git a/_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org b/_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org index b56e34e..e1207fc 100644 --- a/_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org +++ b/_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org @@ -183,3 +183,1603 @@ Anna: Yes, we do! We don’t have that many but you can do a search for them in Sarah: Yeah, that’s a growing niche and the perceived value for those are really high! Thank you so much! + +* Review + +** Summary +This lesson explains how to use Placeit to create lifestyle mockup photos and videos for print-on-demand products without ordering physical samples. + +** Core Idea +Lifestyle images and videos are major conversion assets. They help customers imagine the product in real life, which usually performs better than plain white-background product images. + +** Practical Value +- Create lifestyle photos without ordering samples +- Create product videos for ads and listings +- Use mockups for t-shirts, mugs, hoodies, phone cases, pillows, duvet covers, and other POD products +- Match product colors using hex codes when possible +- Use consistent models across product lines for stronger branding +- Use Placeit to quickly create designs, not just mockups + +** Key Tools / Features +- T-shirt mockups +- Mug mockups +- Product mockup filters +- Same-model filtering +- T-shirt color selection +- Hex color matching +- Heathered fabric mockups +- Product videos +- Design templates +- Transparent-background downloads + +** Warnings +- Placeit is optional, but not free. +- Do not reuse the exact same model pose for many different designs; it will look fake. +- Match mockup shirt colors to the actual product colors as closely as possible. +- Do not rely only on Printify’s default mockups if you want stronger conversions. + +** Key Insight +Lifestyle visuals are not just decoration. They are sales assets. + +Plain product images show what the item is. +Lifestyle images show why someone might want it. + +** My Recommendation +For Samuraicat Boutique, use Placeit mainly for: +- Etsy listing photos +- Shopify product photos +- Pinterest pins +- TikTok/Reels-style product videos +- Facebook ad creatives + +Start with a small set of reusable mockup styles so the brand looks consistent instead of random. + +** Additional Insight +Placeit can also help test product expansion. If a design works on a phone case or shirt, quickly mock it up on mugs, hoodies, or other items before deciding whether to add those products seriously. + +* Transcript + +00:00 +Hey, everyone. And so in this video, you're going to + +00:02 +learn how to use this nifty tool here, Placeit, to + +00:06 +create lifestyle photos and even lifestyle videos for some of + +00:09 +your print on demand products without having to order a + +00:12 +sample. Because, yes, with Placeit, you can create lifestyle photos + +00:17 +without having to order them, which is going to save + +00:20 +you a lot of money and a lot of time. + +00:22 +And this is actually extremely important because outside of the + +00:25 +design on the product itself, lifestyle photos are the number + +00:28 +1 conversion factor for Facebook ads. They convert on average + +00:32 +at much higher rates than a plain product on a + +00:35 +white background, which you will find on the photos that + +00:37 +print on demand services like Printify give you. And they + +00:41 +are also the number 1 conversion factor on product pages + +00:44 +themselves. + +00:44 +Customers like to see products on models and in a + +00:47 +lifestyle + +00:48 +context. And so Placeit is almost like a secret weapon + +00:51 +that will give you this big edge over your competitors, + +00:54 +most of whom are not using lifestyle photos or videos + +00:57 +to sell their products and designs. They're not gonna be + +00:59 +upfront, a place that isn't free. So it is optional, + +01:02 +but I highly, highly recommend it. And so if there's + +01:05 +anything extra you plan to spend your money on in + +01:07 +the beginning besides Shopify and a domain name, I wouldn't + +01:11 +recommend any of the paid apps. + +01:13 +This is what I would recommend instead. And so to + +01:16 +help you with this video, I have Anna from Placeit. + +01:18 +She's going to do a site overview and tutorial of + +01:21 +how to best utilize Placeit to sell your print on + +01:23 +demand products and to get a serious each of your + +01:26 +competitors. + +01:27 +So welcome, Anna, and thank you for coming on. Should + +01:30 +we get started perhaps by maybe looking at the lifestyle + +01:33 +photo feature for t shirts since this is generally the + +01:36 +most common item that, my viewers will be selling? + +01:40 +Hi, Sarah. Thanks for inviting us over here. + +01:43 +Yes. The man most common item that gets downloaded in + +01:46 +terms of lifestyle photos is t shirt mock ups. We + +01:49 +call them mock ups over here. And t shirt mock + +01:52 +ups, which you can find right over here on the + +01:54 +submenu, + +01:55 +is the most commonly purchased item by far in our + +02:00 +site in terms of mock ups. Yeah. + +02:03 +You're like, by far. + +02:05 +Yeah. Yes. And we have a lot of variations for + +02:08 +the t shirt mock ups. We have mock ups with + +02:10 +models. We have mock ups with all sorts of models + +02:13 +from + +02:14 +a wide range of ethnicities, + +02:17 +genders, + +02:17 +and different, + +02:19 +I don't know, backgrounds, + +02:20 +scenarios. + +02:22 +We have a wide variety of markups. We actually like + +02:25 +to call ourselves the largest library of markups in the + +02:28 +Internet. + +02:29 +And we are superly open to taking your suggestions. + +02:33 +So if any of you guys finds themselves in the, + +02:36 +like, scenario where you want something and we don't have + +02:39 +it, please please please send us an email and we + +02:42 +will create it just for you guys. We do that. + +02:44 +Yeah. Right. She didn't know that. That's good. I'm I + +02:47 +might take advantage of that. Definitely. Please do. + +02:51 +So this is the major page in which you will + +02:54 +want to create a mock up for T shirts. Right? + +02:57 +And it's super useful because if you have your T + +02:59 +shirt design, you just upload it here. So we're gonna + +03:02 +make a mock up right here. So let's see. + +03:06 +You go to your desktop. You upload a design. This + +03:09 +is not mine, by the way. + +03:11 +You upload your design + +03:13 +right here. You crop it. + +03:15 +You upload it, + +03:17 +and it's gonna be shown on every single mock up + +03:21 +that it's on this page. + +03:23 +And you can also choose a T shirt color for + +03:25 +visualization, + +03:28 +and you can instantly see + +03:31 +tons and hundreds of variations of mock ups + +03:34 +based on your design. So you can actually choose the + +03:38 +1 that you like and further customize. + +03:41 +So, for example, if you like it, + +03:44 +this guy over here, you just click on it, + +03:47 +and the website is gonna load with your design preloaded. + +03:51 +So you can choose to change the color + +03:55 +and you can choose to do more modifications + +03:57 +to it as you go. + +03:59 +So that's how easy it is to make a mock + +04:01 +up. You don't need Photoshop. You don't need other tools. + +04:05 +Then you just click download, and that's it. It's fairly + +04:08 +easy. + +04:09 +Could we could we try out the t shirt color? + +04:11 +Also, sorry to everyone watching. Because of the fact that + +04:13 +Anna and I are filming this over the Internet, it + +04:16 +might make place it a little bit slower. + +04:18 +Okay. But, still yeah. I think it'd be really cool + +04:21 +to show off the t shirt color feature. + +04:24 +Sorry? + +04:24 +Could we should we show off could we, like, show + +04:26 +how to change the color with the t shirt? Sure. + +04:29 +You just click here + +04:31 +on shirt color, and that's it. You have a bunch + +04:33 +of different colors that you can choose. You just click + +04:36 +on the color you want, + +04:37 +and that's about it. If you already have a specific + +04:40 +color that you want, you click on more, + +04:43 +and you can either paste the hex code that you + +04:46 +already have or you can use the color picker + +04:49 +to choose the shade that you want, or you can + +04:51 +drag it over here. + +04:53 +And that's about it, and it's gonna be changed automatically. + +04:57 +It works the same way on the previous page that + +05:00 +I showed you. Same + +05:02 +way. Very easy. + +05:03 +The the hex is important just for my viewers because + +05:06 +of the fact that you want to you don't wanna + +05:08 +I mean, + +05:09 +generally, like, you could probably get away with picking a + +05:11 +color that's close to the t shirt color, + +05:14 +that you're selling, + +05:15 +with your print on demand service. But, really, you want + +05:18 +to, ideally pick the exact shade. + +05:20 +So the fact that you can do that is very + +05:22 +important. + +05:24 +Like, a really easy thing is that to if you're + +05:26 +selling a T shirt, it's always nice to have a + +05:28 +white t shirt as an option because of the fact + +05:31 +that with Placeit, + +05:33 +it's, you can just you can just very quickly make + +05:35 +a t shirt that's definitely going to match. + +05:38 +Yeah. It's definitely gonna match the the tone. Exactly. And + +05:41 +just as you're saying, a lot of t shirt sellers, + +05:44 +like Printify, + +05:45 +offer those heathered T shirts. You know? So we offer + +05:49 +those as well. Like this 1, for example, + +05:51 +this is a heathered mock up for those heathered T + +05:54 +shirts, + +05:55 +and we offer those as well. This has that heathered + +05:58 +texture. + +05:59 +So even if you change the color of the t + +06:01 +shirt, it's still gonna keep that, + +06:04 +oh, it's asking me to log in. I'm sorry. That's + +06:06 +all good. Do you wanna do you wanna log in + +06:09 +and then do you wanna stop screen sharing? Yay. + +06:12 +Cool. So, + +06:14 +I wanted to show you as well more lifestyle photos + +06:16 +that we have aside from t shirt mock ups. + +06:20 +We have + +06:22 +a wide range of mock ups, like, for example, hoodie + +06:24 +mock ups, which are very important + +06:26 +because at least on this side of the world, it's + +06:29 +gonna be fall and then winter pretty soon. So you + +06:32 +might want to think about promoting your designs + +06:35 +on all sorts of products, especially for the different seasons. + +06:39 +Right? So we have, like, hoodie mock ups, tank top + +06:42 +mock ups. Think of all those products that the POD + +06:45 +sites are offering. Right? + +06:47 +So we also have phone cases, pillows, + +06:51 +duvet covers, all of those products that you may + +06:55 +find offered in, I don't know, Teespring, Printify, Printful, all + +06:59 +those sites, we have the mock up version of those + +07:02 +so you can get sales. Right? + +07:04 +And all of those are available on Placeit as well. + +07:07 +So and they're equally simple. You just drag your design, + +07:11 +upload your design, + +07:13 +and download the mock up version of those. Yeah. I + +07:16 +see, like, you go into the video. I actually think + +07:18 +that, that for my viewers, actually seeing some of those + +07:20 +mock ups for some of the more popular products would + +07:23 +be quite helpful. + +07:25 +So the mugs are extremely popular. + +07:28 +Cool. So the mug is a the mug is a + +07:29 +fantastic, + +07:30 +either upsell or downsell because + +07:34 +with if generally, if you've got a print on demand + +07:36 +design that is performing well on, say, a t shirt, + +07:38 +then it is very likely going to perform well as + +07:41 +an upsell if you place it on a different type + +07:43 +of product such as a mug. + +07:46 +So could we check out the mugs? + +07:47 +If you go into the mug mock up generator page, + +07:50 +it looks very similar to the t shirt 1, only + +07:53 +with a different product. + +07:55 +And we have the mug mock ups over here, also + +07:58 +different variations + +07:59 +with model, without model, + +08:02 +and in different scenarios. + +08:06 +And we can see + +08:08 +also + +08:11 +give me 1 second. You can filter them with the + +08:14 +different sizes of the mugs because we know that if + +08:16 +there are different ounces, like the different + +08:19 +types of mugs, we noticed that there were some that + +08:22 +there were new. Yes. So that's on the that's on + +08:25 +the left hand side, right, that you can fill out. + +08:27 +On the left hand side. And these are the ones + +08:30 +that I was telling you about. Like, for example + +08:33 +yeah. That you can upload your design to both the + +08:35 +t shirt and the mug. + +08:37 +So this becomes very useful + +08:40 +for t shirt designers selling online. + +08:43 +That was clever of you guys to come up with + +08:45 +that, actually. Like, that's a fantastic, way to connect together, + +08:49 +the T shirt that they just wore. + +08:51 +You can filter our photographs + +08:53 +by this model + +08:54 +and only see the ones that are we are using + +08:56 +this particular model. If you click on this tab, the + +08:59 +model tab, you're only gonna be seeing photographs of this + +09:03 +model in different scenarios and different products. + +09:06 +Yeah. Which is great because it can create consistency across + +09:09 +your site. Exactly. + +09:11 +It basic consistency is very good. + +09:14 +Having lots of I mean, having having showing that there + +09:16 +are different there are models that's there's the same model, + +09:19 +across your site kind of makes it almost look like + +09:22 +that you've hired that model. + +09:24 +Exactly. + +09:26 +And it works if you're working on a catalog or, + +09:29 +for example, for your social media. As you just said, + +09:31 +it creates consistency. + +09:33 +It does. 1 tip is that, + +09:36 +if you simply take 1 photo and then upload, like, + +09:39 +10 different designs to it and put them all on + +09:42 +your site, it'll everyone will know then that she was + +09:44 +not wearing that t shirt. Exactly. That's why it's good + +09:47 +to have different pictures of of the model in different + +09:49 +positions because it means then that, you get there's some + +09:52 +variation there. So it looks like you took different photos. + +09:56 +Exactly. Like, you did the photo shoot yourself. + +09:59 +Another feature we have and that I'm pretty sure that + +10:02 +your audience, Sarah, is very much using is our t + +10:05 +shirt videos. Right? + +10:08 +You're gonna see a lot of video templates that you + +10:10 +can upload your design to and in which the mock + +10:14 +ups are actually gonna be moving. + +10:16 +So video content, as you already know, is very much, + +10:20 +being pushed by social media. Right? Instagram and Facebook ads + +10:24 +are powered by video content. + +10:26 +So these are super easy to make, same flow. You + +10:29 +upload your design, you choose a garment color, + +10:31 +and that's it. You download your video. + +10:34 +So this is very powerful for t shirt mock ups. + +10:37 +You you showed a video that was almost like a + +10:39 +slideshow of different pictures, but you've got some videos that + +10:42 +they for instance, like, they're actually, like, walking and they're + +10:45 +moving and it's completely smooth, and that's really it's incredibly + +10:49 +effective. + +10:50 +Like this here, this is incredibly effective. Any chance we + +10:53 +could I know that'll be difficult with our Internet connection, + +10:56 +but could we upload a design to that so that + +10:58 +people could see how Sure. That is? Because it's just + +11:01 +Let's do the following. Let's make + +11:04 +an actual T shirt design real quick so we can + +11:07 +do both of those + +11:09 +because I don't think I've shown you how to make + +11:11 +a T shirt design real quick. + +11:13 +No. No. Yeah. Place it all together. Site. Exactly. And + +11:16 +that's, like, step 1. Right? Like, making a T shirt + +11:19 +design. + +11:20 +So let's make, + +11:23 +animal design. Alien. You know? Aliens are trending right now. + +11:28 +Yeah. So this is a this is another this is + +11:30 +another feature, + +11:31 +about Placeit is that, + +11:33 +they've got so many different templates that you can take + +11:36 +advantage of to create t shirts as well. + +11:38 +And this is also extremely effective if you very quickly + +11:41 +need to create design. Maybe you've got a product that's + +11:43 +trending and you want to create an upsell or a + +11:46 +downsell for it right now, but you don't have time + +11:48 +to hire a custom designer, + +11:50 +you can find something that's related to it in here + +11:52 +and create a design very fast. + +11:55 +And it's super easy. + +11:57 +Yes. + +11:58 +So for example, + +12:10 +That's it. + +12:12 +And I wanna download it with a transparent background. This + +12:15 +is something I highly recommend + +12:17 +if you're gonna use a t shirt, with a custom + +12:20 +color. Right? + +12:21 +So I wanna change the white color to be a + +12:23 +different color for the text for aliens. + +12:27 +Sure. Well, I wanted to choose + +12:29 +a T shirt with a color, but, yeah, you Oh, + +12:31 +you wanna choose a T shirt? No. That's a good + +12:32 +point. That's a good point. Showing a T shirt with + +12:34 +another color is actually + +12:36 +is is even is even cooler. So let's do that. + +12:39 +Cool. + +12:41 +Now don't get misled by the following. + +12:44 +My account is an admin account as I told you + +12:46 +earlier, + +12:47 +so my download is gonna be free, but don't get + +12:50 +mislead it. Yeah. + +12:53 +But, if you have an account, + +12:56 +don't you have unlimited downloads for free? + +12:59 +Oh, + +13:05 +hold + +13:08 +on. Hold on. + +13:12 +I have lost you. + +13:16 +Hold on. Okay. So I can't hear you. + +13:22 +No. + +13:23 +Alright. I'm gonna go back to my video. Yeah. + +13:26 +And I'm gonna click this upload. I've suddenly I've suddenly + +13:30 +lost you. + +13:31 +Oh, no. Oh, here I go. Got you back. Back + +13:33 +here. You're good. Thank you. Sorry. So yeah. Sorry. Sorry. + +13:37 +Sorry. To ask ask that question again, if you, + +13:41 +like, if you've got an account with Placeit, though, do + +13:43 +you have, + +13:44 +unlimited downloads? + +13:47 +If I have a subscription + +13:48 +to Placeit, + +13:49 +I have unlimited mock ups, unlimited design templates, and unlimited + +13:53 +videos. + +13:55 +Cool. Yeah. Okay. Okay. + +13:57 +For for 14 95 a month, I get unlimited mock + +14:00 +ups, down videos, and design templates. + +14:03 +And you get logos for 50 percent off. + +14:08 +Very cool. Very cool. Okay. Cool. + +14:10 +Now if for some reason you want to download each + +14:13 +design template at a time, it's 2 95. + +14:16 +Yep. Okay. In this case, I did not pay, but + +14:19 +that's a different scenario. + +14:21 +Yeah. You are an admin. + +14:23 +Exactly. So now I'm gonna upload the design that I + +14:26 +just downloaded + +14:27 +to my video to see how it goes. Yes. I'm + +14:30 +gonna upload it, crop it a little bit to make + +14:33 +it a little bit larger. + +14:35 +Yep. + +14:35 +And + +14:37 +give it a second. + +14:39 +Once it crops, I'm gonna change the shirt color, but + +14:43 +give it a second. + +14:44 +Yep. That's, the spherical. + +14:47 +Perfect. + +14:50 +Let me change the color, and it's giving me it + +14:53 +gives you a little bit of fewer options for the + +14:55 +videos + +14:56 +for the garment color. So I'm gonna + +14:59 +choose this 1. + +15:01 +Very cool. Something I really like too is that you've + +15:03 +taken the time to upload photos of videos of children + +15:07 +wearing the t shirts because that can also be a + +15:09 +fantastic upsell as well. A parent get a t shirt + +15:12 +design, and then they see that they can get 1, + +15:15 +in a child size. And they're like, oh, that's super + +15:17 +cool. It's matching. It's kinda like how, in the print + +15:20 +on demand world, there's a lot of, ways to upsell + +15:23 +customers by, say, you know, like, a girlfriend gets a + +15:26 +t shirt, and then she gets 1 for her boyfriend + +15:28 +so that it's matching. + +15:30 +Partners often get, + +15:33 +the same + +15:34 +sign for each other. Life sign. This is very cool. + +15:37 +Look at that. Look at that, guys. It just took + +15:39 +it took quite less than a minute, actually. + +15:41 +Yeah. It's super fast. And that's it. + +15:44 +Yep. And, no. And + +15:47 +you can combine the videos together as well. So this + +15:49 +1 is 9 seconds long, but, + +15:52 +yeah, if you take different if you take different, + +15:55 +videos, the place it has, you can combine them together + +15:58 +to to be a bit longer than that. So Exactly. + +16:01 +If you click on add slide, you get prompted with + +16:03 +this screen in which you can choose more videos. Like, + +16:06 +for example, these are logo intros or outros. + +16:09 +You can choose 1 that you like, + +16:11 +and, for example, this 1, + +16:13 +and you just upload your your logo to it, and + +16:17 +that's it. You're all set. Like, you upload your your + +16:20 +brand's logo, + +16:21 +and you add some audio tracks. You download the whole + +16:24 +thing, and you upload it to your social media, make + +16:27 +an ad, and you're all ready to go. Very good. + +16:29 +Absolutely. + +16:30 +And, that's also nice, that's also nice to combine together + +16:34 +with the other lifestyle videos as well to have that + +16:36 +as an outro, + +16:38 +to signify your brand onto it. + +16:41 +If you watch a lot of videos on Instagram and + +16:44 +Facebook, you'll see that a lot of them have an + +16:46 +outro like that that showcases the brand logo. + +16:49 +And how would you do that? Exactly. Let me show + +16:51 +you. If you want to combine it with another lifestyle + +16:53 +video, you click on add slide and then right here + +16:56 +where it says apparel mock up, you click + +16:59 +here and they're all gonna be right here. And it's + +17:02 +not just t shirt videos. We have mug videos. We + +17:05 +have tank top videos and I'm sorry, tote bag videos. + +17:09 +So let's say you have 1 design and you wanna + +17:11 +showcase that 1 design in different videos to, like, showcase, + +17:14 +like, a gallery, you do that. + +17:17 +Or in hoodies, like, all sorts of different products for + +17:19 +1 design that you made, like a promotional campaign, you + +17:23 +can do that. + +17:24 +And let's see this 1, and it's the same process, + +17:28 +super simple. + +17:29 +And maybe choose a different color for that 1. You + +17:32 +can do that, + +17:33 +and it takes really no time. + +17:36 +That's it. Like, upload different slides, and in the end, + +17:39 +just add your logo, and you're about to be done, + +17:42 +basically, in no time. No + +17:45 +really expertise needed for video editing. + +17:48 +No. No. Definitely not. And, oh, see. Look at that + +17:51 +there. Right? It's right on there. + +17:53 +Yeah. It just it takes it takes no time. + +17:56 +Yeah. Look at that. Different different t shirts. That's Then + +18:00 +you can preview the full video, + +18:02 +and it's gonna render the entire thing. So So you + +18:05 +can look at it all together, + +18:07 +and it's super, super quick. + +18:09 +Do you know what format it downloads on? And then + +18:12 +before. Super friendly. Super, super friendly. + +18:15 +Yep. Very, very friendly. + +18:18 +Now that's that's that's fantastic. So how often do you + +18:21 +guys add new mock ups to it? As you said, + +18:23 +you create mock ups based on, + +18:25 +demand from users. + +18:27 +Every day. Every single day, we're adding new mock ups, + +18:30 +new videos, new logos, new everything. + +18:33 +Fantastic. + +18:34 +Yeah. All the time. We try to keep it fresh. + +18:36 +We look at trends. We definitely listen to our customers. + +18:40 +So it was no joke that if you guys send + +18:42 +us an email, I may not guarantee that it's gonna + +18:45 +be done this week, but it will be done for + +18:49 +Very cool. Very cool. Yeah. + +18:51 +Because, if we, + +18:53 +can we go back to the t shirt mock ups? + +18:55 +Because there's something kind of I wanna show people. + +18:58 +This is like a little hack for, + +19:00 +1 of the biggest well, 1 of the 2 biggest + +19:02 +well, 2 of the biggest niches in print on demand + +19:05 +are cats and dogs. Oh, yes. Could could you do + +19:08 +could you do a search? + +19:09 +Let's let's do a search for cats. + +19:12 +Awesome. + +19:14 +I'm a big cat lady myself. So yes. + +19:17 +I'm actually a dog person, but still, it's difficult to + +19:20 +to not love cats. Here you go. See. + +19:23 +So you guys might know my friend, Michael Sheehy. He + +19:26 +swears, and I believe him, and I agree with him + +19:28 +too, that 1 of the biggest reasons why, + +19:31 +his, t shirt design is at over 100000 dollars and + +19:34 +did so well is because he had a mock up + +19:35 +that had a dog in it, and his t shirt + +19:38 +was about a dog. And so if you have if + +19:41 +you're if you're in the cat and the dog niche, + +19:43 +then this is a fantastic way to greatly increase, + +19:46 +engagement + +19:47 +on your ads and, of course, on the product page + +19:49 +as well, + +19:51 +by actually having photo. And because there are different, + +19:54 +cats so for instance, you might have a design that + +19:56 +features a black cat, then it's a really good idea + +19:59 +to, you know, pick, the mock up that has the + +20:02 +black cat in it and so on and so forth. + +20:05 +Yeah. No. Definitely. + +20:07 +That was just a a little a little hack that + +20:09 +I wanted to to throw out there for people. + +20:11 +Yeah. Definitely do a search to see, + +20:14 +if you've got anything specifically relevant, + +20:17 +like, you know, if to see if maybe there is + +20:19 +a design in there that fits with your niche. + +20:22 +So you're a dog. That's a great idea. Yeah. + +20:26 +Same thing. Especially with the dogs, this especially applies about, + +20:28 +you know, trying to if you're choosing dogs are a + +20:31 +little bit of a trickier niche because of the fact + +20:32 +that they are different. There are so many different breeds, + +20:34 +and they look so drastically different from each other. So, + +20:37 +you know, it's always a good idea to see if + +20:39 +you can, find a, a photo that matches with your + +20:42 +breed, and there are lots to choose from there, of + +20:45 +course. + +20:46 +Definitely. That's a great idea. And following that same line, + +20:50 +going back to the t shirt design templates, + +20:52 +we also + +20:54 +have T shirt designs + +20:56 +that go in line with pets. Right? So if you + +20:58 +do that same exercise on T shirt designs and look + +21:01 +for + +21:02 +animal T shirt designs, we have cat T shirt designs + +21:05 +because we also found that a lot of people are + +21:07 +looking to design cat T shirts and dog T shirts + +21:10 +as well. + +21:11 +So if you're looking to do that as well, it + +21:14 +is allowed too. + +21:15 +So Yep. It goes in line. + +21:18 +And any niche that you're looking for that you see + +21:21 +that we are not having it available, please let us + +21:23 +know. + +21:24 +For sure. For sure. + +21:26 +Do you have any hooded, + +21:27 +blanket + +21:28 +designs? I can't remember. Yeah. Nice. Yeah. You do. Yes. + +21:31 +We have hooded, blanket mock ups. Yes. We do. + +21:35 +They're not on the submenu because we don't have that + +21:37 +many because they're new. We just published them, like, 2 + +21:40 +or 3 weeks ago. But if you look for them + +21:42 +on the, + +21:44 +search bar, + +21:45 +hooded blanket, yes. We do. We have, like, 20 something + +21:49 +homes. + +21:50 +Yeah. Because, I mean, that's like a that's a growing + +21:52 +niche. And Yeah. It is. The perceived value for those + +21:55 +is extremely high. + +21:57 +Yeah. If you're still looking at my screen, which I + +21:59 +think I'm still sharing. You still share there. Definitely. Thank + +22:03 +you so much. Bye. Thank you. Bye bye. diff --git a/_subsections/03-create_run_store/S03|L07 - how to create a logo.org b/_subsections/03-create_run_store/S03|L07 - how to create a logo.org index 1f43e6b..6135b4a 100644 --- a/_subsections/03-create_run_store/S03|L07 - how to create a logo.org +++ b/_subsections/03-create_run_store/S03|L07 - how to create a logo.org @@ -70,3 +70,393 @@ Once you have created a Fiverr account and chosen a color for your logo then you 5. Go to the color preference section and type in the colors that you want. Scroll down and type in additional notes for the designer. And click Start Order button. And that’s it! You now started the order for the design. In this video, I’m going to show you how to order a great looking logo from Fiverr for as little as $5 plus transaction fees. Of course, if you are a graphic designer then you can feel free to create your own logo and you can skip this video. + +* Review + +** Summary +This lesson explains how to get a professional logo made quickly and cheaply using Fiverr, even with minimal input. + +** Core Idea +You do not need to design your own logo. A simple, clear brief is enough for a freelancer to create a usable logo for your store. + +** Practical Value +- Use Fiverr to get a logo for ~$5–$10 +- Provide minimal inputs: + - Store name + - Main color + - Basic concept (optional) +- Select "pictorial mark/icon" style for better branding +- Use hex color codes for accuracy +- Choose designers with strong reviews (Level 2, high ratings) + +** Required Inputs +- Store name +- Primary brand color +- Optional: + - Tagline + - Style direction (masculine, feminine, playful, etc.) + - Concept idea (e.g., symbol related to niche) + +** Warnings +- Very cheap logos may not be unique or deeply customized +- Do not overthink the logo at this stage — it is not the main driver of sales +- Avoid spending too much time or money early on +- Some Fiverr gigs use templates or reuse elements + +** Key Insight +A logo is not what makes a store successful. + +It helps with: +- credibility +- visual identity + +But it does NOT drive conversions nearly as much as: +- product design +- mockups +- listing quality + +** My Recommendation +Get a simple, clean logo quickly and move on. + +Focus on: +- readability +- basic visual identity +- matching your store’s main color + +Do NOT delay store launch trying to perfect branding. + +** Additional Insight +The most valuable input you control is the color. + +A consistent color: +- ties together your store +- improves perceived professionalism +- makes even simple logos look intentional + +* Transcript +00:00 +All right. So in this video, I'm gonna show you + +00:02 +how to order a great looking logo from Fiverr for + +00:04 +as little as 5 dollars plus transaction fees. Of course, + +00:08 +if you are a graphic designer, then you can feel + +00:10 +free to make your own logo and you can skip + +00:12 +this video. However, if you are not a graphic designer, + +00:15 +then I highly recommend that you get 1 made from + +00:17 +a professional for your store. Fiverr is my favorite place + +00:21 +to go to get this done. If you don't know + +00:22 +what Fiverr is, it's a site that lets freelancers create + +00:25 +gigs that you can purchase. + +00:27 +It's a fast way to get content and graphics created, + +00:30 +and I use the site a lot. And this here + +00:32 +is 1 of my favorite current low cost logo design + +00:35 +gigs on Fiverr. As of the making of this video, + +00:38 +they only charge 5 dollars plus transaction fees for their + +00:40 +basic logo package, which is all you need to get + +00:43 +started. I will link to the Spivak gig on this + +00:46 +video lesson page. Please be aware that description contains affiliate + +00:49 +links which give us commissions if you use them. Using + +00:52 +them is optional, but we always appreciate it. The reason + +00:55 +why I recommend this provider is because with minimal information, + +00:59 +their designers are very good at using their own creative + +01:02 +ideas to create awesome logo designs for your store. For + +01:06 +example, here was an example store I showed off in + +01:08 +a wholesale TED video tutorial, + +01:10 +musical note gifts. This Fiverr creator made the store logo, + +01:14 +and as you can see it features a unique icon + +01:16 +that looks like a present made out of musical notes, + +01:19 +which was perfect. All I told them was the name + +01:22 +of the store and that I wanted the design to + +01:25 +feature musical notes, and I told them the colors that + +01:27 +I wanted it to be. And that's it. From just + +01:30 +that little bit of information alone, they were able to + +01:32 +create a super unique perfect logo. Before you create a + +01:36 +logo with them though, you're going to need to do + +01:38 +2 things. Firstly, you're going to need to create a + +01:40 +Fiverr account if you don't have 1 already. So you're + +01:43 +going to need to choose what colors you want your + +01:45 +logo to be. If you don't have a color scheme + +01:48 +in mind, then a really good idea is to choose + +01:51 +black, + +01:51 +white, and your store's main color. Choosing your store's main + +01:55 +color is something that I talk about in my video + +01:58 +on updating your store's homepage and theme design settings. + +02:02 +Basically, as part of the tutorial series for the Ecom + +02:04 +Clubhouse, + +02:05 +you're going to want to be choosing 1 color that's + +02:08 +going to represent your store, and this color should be + +02:11 +related to the types of items that you were selling. + +02:14 +So for example, because Brewed Treats sells coffee items and + +02:17 +accessories, I chose this coffee brown color. So pick a + +02:20 +color that matches the types of items that you are + +02:22 +selling. If you can't pick what this color is going + +02:25 +to be, then I highly recommend going to Google and + +02:27 +looking for sites that sell similar items to what you + +02:31 +are selling. Check out the different colors that each of + +02:33 +the stores are using and pick the color that you + +02:36 +like the most. + +02:37 +Alright. So once you have done those 2 things, once + +02:39 +you have created an account and picked your store's main + +02:42 +color, you can follow along with this over the shoulder + +02:44 +tutorial video. I'm I'm gonna switch over to my computer + +02:47 +now and show you how to do this. + +02:50 +In the designers page, select the package you want, + +02:52 +then click the green continue button here to proceed to + +02:55 +your order. On the checkout page, you can tick any + +02:58 +of these extras, though these are not entirely necessary if + +03:01 +you know exactly what design you want created. + +03:04 +To checkout, click order now. Enter your card details so + +03:07 +you can start this job, then click confirm and pay. + +03:11 +In the next page you can start adding details for + +03:14 +your order. Enter the name you want to incorporate in + +03:16 +your design. Let's type in brew treats for this order. + +03:19 +You can add a tagline if you want. For now, + +03:21 +let's leave this blank. Then proceed to add your store's + +03:24 +website. + +03:26 +Scroll down to preferred logo style and check the box + +03:29 +for 'pictorial markicon'. + +03:32 +Go to the color preference and type in the details + +03:34 +of the colors you want. Adding the color code will + +03:37 +be very helpful for the designer to get the color + +03:39 +scheme correctly. + +03:41 +Now scroll down and type in additional notes for the + +03:43 +designer. + +03:46 +Then click this box. Click start order, and that's it. + +03:50 +We've now started our order for the design. + +03:53 +Something else to keep in mind is that if you've + +03:55 +got more specific ideas for your logo, such as you + +03:58 +want it to have a masculine quality or you want + +04:01 +it to be more feminine, then be sure to fill + +04:03 +out those boxes as well. Those are optional boxes that + +04:06 +are great to fill out if you know the information. + +04:08 +I was just showing you how to get a logo + +04:10 +made with the most basic information possible. Now I understand + +04:14 +that some of you out there might not want to + +04:16 +work with a specific Fiverr provider and you might want + +04:18 +to check out your different options, and for whatever reason, + +04:21 +you might want to choose a different Fiverr gig. And + +04:24 +that's totally fine. I'm gonna switch back to my computer + +04:26 +now and show you how to use Fiverr search filters + +04:29 +to find logo service providers that have over 1000 positive + +04:33 +reviews. + +04:34 +Go to the Fiverr homepage and click graphics and design, + +04:38 +then select logo design. + +04:40 +Now scroll down and select level 2 for seller level. + +04:44 +Sort the results by best selling designers. + +04:47 +As we can see, the designers in the search results + +04:49 +are now rated with 4 stars and up. diff --git a/_subsections/03-create_run_store/S03|L08 - create a shopify account.org b/_subsections/03-create_run_store/S03|L08 - create a shopify account.org index 0c9e6b9..d9bc7b6 100644 --- a/_subsections/03-create_run_store/S03|L08 - create a shopify account.org +++ b/_subsections/03-create_run_store/S03|L08 - create a shopify account.org @@ -56,3 +56,172 @@ file:../../_share/media/img/step_03/lesson_02/Step-3.1-04.png #+caption: shopify setup - done! #+attr_html: :width 600px file:../../_share/media/img/step_03/lesson_02/Step-3.1-05.png + + +* Review + +** Summary +This lesson shows how to create a Shopify account using a free trial and promotional pricing, and how to complete the initial setup steps. + +** Core Idea +Shopify lowers the barrier to entry with a free trial and discounted early months, allowing you to launch a store with minimal upfront cost. + +** Practical Value +- Create Shopify account quickly +- Use free trial (typically ~3 days) +- Continue with discounted plan (e.g., $1/month for first months) +- Choose basic plan for starting +- Enter business details (can use home address) +- Skip optional survey + +** Required Inputs +- Email address +- Password +- Payment method (card or PayPal) +- Business address + +** Warnings +- You must cancel before the trial ends if you don’t want to be charged +- Promotions may change depending on timing +- Shopify collects payment details upfront even during the free trial +- Do not overthink plan selection — you can change later + +** Key Insight +The cost of starting a Shopify store is extremely low. + +The real investment is not: +- platform cost + +It is: +- product quality +- marketing +- execution + +** My Recommendation +Choose the basic plan and move forward quickly. + +Do not spend time optimizing: +- plans +- settings +- minor details + +The goal here is: +→ get access to the dashboard and start building + +** Additional Insight +This step is purely administrative. + +It has zero impact on: +- conversions +- sales performance + +So it should be completed quickly and without hesitation. + +* Transcript +00:00 +Let's start off then by getting a free Shopify trial + +00:02 +account. And it's pretty crazy because as of me filming + +00:05 +this video, Shopify are still offering possibly the best deal + +00:09 +that they've ever had. You get a free 3 day + +00:11 +trial account right now, and then once it ends, you + +00:14 +only pay 1 dollar a month for the first 3 + +00:16 +months. So in total, you can run your store for + +00:19 +the first 3 months for just 3 dollars However, + +00:22 +Shopify does change their special offers and so depending upon + +00:25 +when you're watching this, their special offer might be different. + +00:28 +But either way, just click my affiliate link in the + +00:31 +video description and you'll land on that page. Enter your + +00:34 +email address and click to get started. Next, create a + +00:37 +password, confirm it, and go to the next page. You'll + +00:40 +then be taken to a payment page. Here, you can + +00:42 +choose whether to register with a credit card, debit card, + +00:44 +or PayPal. And just to clear up any confusion, you + +00:48 +will not be charged 1 dollar when you add this. + +00:50 +You still get to have your free 3 day subscription. + +00:53 +Shopify is just collecting your card now so that if + +00:55 +you don't cancel within those 3 days, you will then + +00:57 +move over to paying 1 dollar a month for the + +00:59 +first 3 months. But if you do choose to cancel, + +01:02 +then you won't get charged anything. Next, choose which plan + +01:05 +you want. At the time of filming, all the plans + +01:08 +you see have that same 1 dollar per month for + +01:10 +3 months promotion. However, once those 3 months have finished, + +01:14 +most people are probably going to want to be on + +01:16 +their lowest cost plan. So for this tutorial, because most + +01:19 +people will just need the basic plan, that's the 1 + +01:22 +that I chose. After that, you'll then need to enter + +01:24 +in your business address. If you don't have a separate + +01:27 +business location or office, you can simply use your home + +01:30 +address, then click continue. You'll then see a short survey. + +01:33 +You can either answer it or skip it. It's optional. + +01:36 +Once that's done, Shopify will load your dashboard. diff --git a/_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org b/_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org index f14d933..31ecbec 100644 --- a/_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org +++ b/_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org @@ -59,3 +59,118 @@ file:../../_share/media/img/step_03/lesson_03/3.3.7.png file:../../_share/media/img/step_03/lesson_03/3.3.8.png And that’s it! You’ve now successfully installed and selected Craft to be your Shopify theme:w + + +* Transcript + + +00:00 +We can start customizing your store by installing a free + +00:02 +high converting Shopify theme. This part is easy. On the + +00:06 +left hand menu, click Online Store. You'll land on the + +00:09 +Themes page. You'll notice Shopify has already installed a default + +00:12 +theme for you. Right now, that's the Horizon theme and + +00:15 +if you want, you can change it. If you scroll + +00:18 +down a bit, you'll find a link to the theme + +00:20 +store. From here, you can browse through all of Shopify's + +00:22 +premade themes. You can install any of them and then + +00:25 +tweak them to match your branding, which is very convenient. + +00:29 +Most of them are paid and some of them are + +00:31 +quite pricey. + +00:32 +But since we're keeping costs low, you can just click + +00:35 +the free themes button to filter the results to only + +00:38 +show free options. + +00:39 +If any of the free themes catch your eye, you + +00:42 +can preview them. To do that, just click on the + +00:44 +theme and then click the demo store button. Shopify will + +00:47 +open a live demo store using that theme and you + +00:49 +can scroll around to see how it looks. You can + +00:52 +click on other pages in the demo too. So for + +00:54 +example, you can see how a product page would look + +00:57 +using that theme. + +00:59 +However, for this tutorial, we're gonna be using a specific + +01:01 +free theme and that theme is craft. With the free + +01:05 +themes filter still active, scroll down until you find craft. + +01:08 +It's 1 of the highest rated free themes and in + +01:10 +my experience, it's fantastic. + +01:13 +When you open it, click to try the theme. Shopify + +01:15 +will now add the theme files to your store. At + +01:18 +first, it will be installed as a draft theme and + +01:20 +it won't be live yet. But once it's done loading, + +01:23 +click Publish. Confirm that you want to publish it again + +01:26 +in the pop up and after a short moment, you'll + +01:29 +see that the old default theme has now been swapped + +01:31 +out for your new free theme, Craft. + +01:34 +Yay. diff --git a/_subsections/03-create_run_store/S03|L10 - create printify account.org b/_subsections/03-create_run_store/S03|L10 - create printify account.org index 1b6c5b9..8161203 100644 --- a/_subsections/03-create_run_store/S03|L10 - create printify account.org +++ b/_subsections/03-create_run_store/S03|L10 - create printify account.org @@ -84,3 +84,368 @@ file:../../_share/media/img/step_03/lesson_04/Create-a-store-name.png #+caption: verify email #+attr_html: :width 600px file:../../_share/media/img/step_03/lesson_04/Inbox.png + +* Review + +** Summary +This lesson explains how Printify works, how to set up an account, and how the payment flow operates between Shopify, Printify, and the customer. + +** Core Idea +Print-on-demand works by selling first and paying later: +- Customer pays you (via Shopify) +- You pay Printify (production + shipping) +- Printify fulfills the order automatically + +** Practical Value +- Create Printify account +- Understand product sourcing (e.g. $8–$11 t-shirts) +- Set retail price in Shopify +- Add payment method to Printify +- Configure basic account settings +- Understand fulfillment flow (automated printing + shipping) + +** Payment Flow (Important) +1. Customer pays Shopify +2. Shopify sends money to your bank (delay: ~2–3 days) +3. Printify charges your card immediately +4. Product is produced and shipped + +You must cover upfront cost temporarily. + +** Required Inputs +- Email / account creation +- Store name (optional but recommended early) +- Payment method (credit or debit card) +- Basic survey answers (required) + +** Warnings +- Printify does NOT take money directly from customer payments +- You must have funds available (card or balance) +- Misunderstanding this flow can cause failed orders +- EU legal disclaimer may be required depending on market +- Do not ignore payment setup — orders will fail without it + +** Key Insight +Print-on-demand is low risk, but not “zero cash flow.” + +You still need: +→ short-term liquidity to fulfill orders + +However: +→ you are not holding inventory +→ you are not paying before a sale + +** My Recommendation +Use a credit card if possible: +- smoother cash flow +- builds buffer between payment in/out +- potential rewards + +If using debit: +- ensure sufficient balance at all times + +Set this up correctly once, then ignore it — fulfillment becomes automatic. + +** Additional Insight +This model is powerful because: +- no inventory risk +- no shipping handling +- minimal daily operations + +Most of your effort should go toward: +- product quality +- listings +- marketing + +NOT logistics. +* Transcript +00:00 +Now we're gonna get a free Printify account for your + +00:02 +store. Printify is 1 of the biggest and most popular + +00:05 +print on demand platforms and apps. Inside of their catalog, + +00:08 +you'll find hundreds of different blank products that you can + +00:11 +customize and sell. + +00:13 +For example, 1 of the products we'll be adding in + +00:15 +later is a t shirt. Right now, you can buy + +00:17 +a t shirt from Printify for around 8 dollars to + +00:20 +11 dollars per shirt and customizing it is simple. You + +00:24 +simply upload the artwork that you want printed onto it. + +00:27 +Then in your Shopify store, you set your own selling + +00:30 +price. + +00:30 +For instance, you might sell it for 19.95 + +00:33 +dollars with shipping set to 5 dollars Then whenever a + +00:37 +customer buys that t shirt from you, Shopify collects the + +00:39 +payment from them. So in this example, Shopify would collect + +00:42 +25 dollars They process the payment and then deposit it + +00:46 +into your bank account and at the same time, Printify + +00:49 +is doing its thing in autopilot. + +00:51 +So when the order comes in, Printify picks it up + +00:54 +and essentially says, Cool. Let's produce and ship this shirt. + +00:57 +They charge the payment method you added to your Printify + +01:00 +account for the wholesale printing and shipping costs. They then + +01:03 +send the order to 1 of the print shops in + +01:06 +their network. That print shop prints your design onto the + +01:09 +shirt, packages it up, and ships it out to the + +01:12 +customer. + +01:13 +You don't have to physically do any of it. So + +01:16 +yes, that is how it works, and I personally love + +01:19 +print on demand for 2 reasons. + +01:21 +Firstly, as you can clearly see, compared to other forms + +01:24 +of ecommerce, + +01:25 +print on demand has very little risk. And Printify only + +01:29 +charges you to print and ship the product + +01:31 +after a customer has already paid you and paid your + +01:35 +market price. Once my stores are up and running, apart + +01:38 +from having to respond to any customer emails, there isn't + +01:41 +really a lot I have to do daily. That's a + +01:44 +big part of why I'm able to travel so much. + +01:47 +So, yes. I'll put my Printify affiliate link in the + +01:50 +description. + +01:51 +Just click it and then click the sign up button. + +01:53 +You can create an account using your email or sign + +01:56 +up with Google or an Apple account. After that, you'll + +01:59 +be taken to a quick survey. + +02:00 +Unlike Shopify's, + +02:02 +this 1 can't be skipped, so just answer the questions + +02:05 +as best as you can. Once you're finished, you'll land + +02:07 +on your Printify dashboard. And you're almost done. Now you + +02:10 +can go in and you can tweak any settings that + +02:12 +you like. A lot of these settings are optional, but + +02:15 +there are a few setting tweaks that I recommend. + +02:19 +So first up, install settings. Add in your store name. + +02:22 +If you already know what you want to call it, + +02:24 +That helps with branding. You can always come back and + +02:27 +change this later. Secondly, you'll see an option to add + +02:30 +a legal disclaimer if you plan to ship to EU + +02:32 +countries. If you're planning to sell in the European Union, + +02:35 +you can tick this. If not, you can leave it + +02:38 +off. Either way, click save. + +02:41 +Next, click on wallet and under payments, add your payment + +02:44 +method. This can be either a credit or debit card + +02:47 +and by the way, this is the part that confuses + +02:49 +a lot of people since, well, a lot of people + +02:52 +think that the way that Printify works is that they + +02:54 +will automatically + +02:55 +deduct the cost of the production and shipping for the + +02:58 +item from the money that the customer has paid you. + +03:02 +But that's not how it works because Printify is not + +03:05 +the 1 collecting the customer's payment. + +03:07 +Shopify is. Legally, Shopify owes you the money because it's + +03:11 +your store, not Printify's. + +03:13 +So here's how it actually plays out. When you make + +03:15 +a sale, Shopify pays you daily and transfers that money + +03:19 +to your bank account. The bank transfer usually takes 2 + +03:22 +to 3 business days to clear. But, ideally, you want + +03:25 +Printify to start production right away, so your customer gets + +03:29 +their order as soon as possible. Right? That's why we + +03:31 +add a credit or debit card to Printify. This lets + +03:34 +you pay for the wholesale and shipping costs upfront. + +03:37 +Now, personally, I actually like paying this cost upfront because + +03:40 +I use a credit card for rewards like my Amex + +03:43 +Platinum. Every time I use it to pay for orders, + +03:45 +I earn reward points I can convert into airline miles, + +03:48 +which I then use for discounted or free flights and + +03:51 +upgrades. + +03:52 +Those miles are how I've managed to fly myself and + +03:54 +my family business class around the world at no extra + +03:57 +cost. So for me, paying upfront with my card is + +04:00 +a benefit, not a downside. + +04:01 +Then once the money from Shopify hits my bank account + +04:04 +a couple of days later, I pay off the card + +04:07 +before any interest is charged. So you could do the + +04:10 +same thing with a rewards credit card if you have + +04:12 +1 or you can just use a debit card with + +04:14 +enough balance to cover the upfront costs. It's totally up + +04:18 +to you. diff --git a/_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org b/_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org index 7e7a8f5..687a034 100644 --- a/_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org +++ b/_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org @@ -10,3 +10,73 @@ * Notes * Description + +* Transcript +00:00 +Next, we're gonna connect Printify to your Shopify store so + +00:02 +orders can be fulfilled on Autopilot for you. This part + +00:06 +is very simple. In Printify, click to add a new + +00:08 +store to your account. Choose the option to connect a + +00:11 +Shopify store and make sure you select the option to + +00:13 +connect your existing Printify account, which is the 1 that + +00:16 +you just created, to your Shopify store. Now, we just + +00:19 +need to paste in your Shopify store URL into Printify + +00:23 +to complete the connection. To find it, go back to + +00:25 +your Shopify dashboard. Next to Online Store in the left + +00:28 +hand menu, click to view your store. Shopify will open + +00:31 +your storefront in a new tab. Just copy the URL + +00:34 +from your browser's address bar and then go back to + +00:36 +the Printify connection screen and paste that URL in and + +00:39 +click to connect. Shopify will pop up with a window + +00:42 +asking if you want to install the Printify app. Confirm + +00:45 +that you do. It might take a moment, but once + +00:48 +it's installed, you'll see Printify in your Shopify apps showing + +00:51 +that it's now connected. Finally, just return to Printify and + +00:54 +click the button to confirm that you've connected to your + +00:57 +Shopify store and that's it. In your Printify dashboard, you'll + +01:00 +now see a Shopify icon next to your store name + +01:04 +confirming that Printify and Shopify are linked. Nice. diff --git a/_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org b/_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org index 737f500..36d540d 100644 --- a/_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org +++ b/_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org @@ -10,3 +10,521 @@ * Notes * Description + +* Review + +** Summary +This lesson shows how to create your first product in Printify (a t-shirt), choose a supplier, upload a design, configure variants, and publish it to Shopify. + +** Core Idea +Creating a product is straightforward: +- Choose a blank product +- Select a supplier (or use Printify Choice) +- Upload and position your design +- Select colors and variants +- Publish to Shopify + +** Practical Value +- Navigate Printify catalog +- Choose between popular shirts (Comfort Colors vs Bella Canvas) +- Understand supplier selection vs Printify Choice +- Upload high-resolution design +- Adjust placement and sizing +- Select color variants (focus on best-performing ones) +- Preview product before publishing +- Publish product to Shopify + +** Product Selection Insight +- Comfort Colors 1717 → thicker, vintage look +- Bella Canvas 3001 → softer, thinner, more modern +- Preference depends on niche and customer taste + +** Supplier Model (Important) +Printify is NOT the manufacturer. + +- Printify = platform +- Print providers = actual printers + +This affects: +- quality +- shipping time +- consistency + +** Warnings +- Low-resolution designs will print poorly +- Too many color options can overwhelm customers +- White shirts often expose design weaknesses +- Express shipping may override your chosen supplier +- Different suppliers = different quality levels + +** Key Insight +You are not just uploading a product. + +You are making decisions about: +- product quality +- customer experience +- brand consistency + +** My Recommendation +Start simple: +- Use one shirt type (e.g., Bella Canvas 3001) +- Use 3–5 color variants max +- Prioritize black if it fits the design +- Place design in upper center +- Always preview before publishing + +Choose ONE supplier and stay consistent unless you have a reason to change. + +** Additional Insight +This is your first real product creation step. + +From here on: +- quality matters +- consistency matters +- decisions compound + +This is where your store begins to take shape. +* Transcript +00:00 +Now let's add in our very first product to the + +00:02 +store, a t shirt. And this is actually quite nice + +00:05 +and simple to do. First, make sure you've got your + +00:08 +design file ready, which is the image that you want + +00:10 +to upload and sell onto your products. Then we'll come + +00:13 +back to Printify. Click on the catalog button in the + +00:15 +menu. A list of product categories will appear. We're gonna + +00:18 +start with t shirts, so click on t shirts under + +00:21 +either men's or women's clothing since we're gonna be selling + +00:24 +a unisex t shirt. Either is fine. When you do, + +00:27 +you'll see a big list of t shirts to choose + +00:29 +from. If you already know which blank t shirt you + +00:31 +want to use, that's great. But for most beginners, + +00:35 +this can be a little bit overwhelming. So to help + +00:38 +you make your choice, here are 2 of the most + +00:40 +popular t shirt options right now. The first is the + +00:43 +Comfort Colors 1 7 1 7 by Gildan. Its big + +00:46 +selling point is that it's soft and has a vintage + +00:49 +look and feel with vintage inspired colors that are super + +00:52 +trendy. + +00:53 +This vintage style, though, does mean it's a thicker style + +00:56 +shirt. The second is the Bella Canvas 2001. + +00:59 +Its claim to fame is that it's not just soft. + +01:02 +It's extremely + +01:03 +soft. Bella Canvas is also a sweatshop free brand, which + +01:06 +Gildan is not. + +01:08 +Because of the fabric, this t shirt is thinner though + +01:10 +than Comfort Colors. Whether people prefer thicker or thinner t + +01:14 +shirts comes down really to personal preference. + +01:17 +So which should you choose? Well, it's entirely up to + +01:20 +you. Personally, + +01:22 +I love the Bella Canvas 3001 + +01:24 +and the Bella Canvas brand overall, so that's what I'm + +01:27 +going to use for this video. Once you've chosen your + +01:29 +shirt, click to open it up in the product page. + +01:32 +Now, here's something most people don't realize. Many people think + +01:36 +Printify is the 1 actually printing and shipping these shirts, + +01:39 +but it's not. If you scroll down and look at + +01:42 +the list of print providers for this shirt, you'll see + +01:45 +that the products are printed and shipped by external print + +01:49 +shops. Printify itself is not a print shop and they + +01:52 +don't have any of their own printing facilities. If you + +01:55 +visited Printify's headquarters, + +01:57 +you'd find offices, not printers. Printify is a tech company. + +02:01 +Their job is to build the platform that these external + +02:04 +print shops can then use to sell their products to + +02:07 +the public. Think of Printify like Uber Eats, but for + +02:10 +print on demand. Uber Eats doesn't cook the food. Right? + +02:13 +It just connects customers with restaurants through its app. In + +02:17 +the same way, when you order a burger through Uber + +02:19 +Eats, Uber Eats doesn't make your burger. The restaurant does. + +02:23 +Printify works exactly like that. All of these print shops + +02:26 +that you see listed under the print provider section are + +02:29 +separate suppliers + +02:30 +listing their products through Printify + +02:32 +and this is important because when you pick a product + +02:34 +like the Bella Canvas 3001 + +02:36 +and you see that multiple suppliers are offering it, well, + +02:40 +you've got 2 choices. + +02:41 +First, you can choose to use the Printify choice option. + +02:44 +This means that you are going to let Printify's algorithm + +02:47 +decide which supplier to use for each order. If you + +02:51 +want to go down this route, click start designing + +02:53 +under Printify choice. But secondly, you can instead choose to + +02:57 +pick a specific supplier yourself + +02:59 +by clicking choose manually + +03:01 +and selecting from the list. Now, there's no right or + +03:04 +wrong choice here. If you're not sure which to choose + +03:08 +or if you expect to have customers from different countries + +03:10 +and want Printify to route borders to local print shops + +03:13 +for faster shipping, Printify Choice can be a fantastic option. + +03:17 +But if you've already watched reviews or you have your + +03:19 +own preferences, for example, if you've watched my Printify review + +03:23 +where I reviewed different print suppliers, you might want to + +03:26 +select a particular supplier. Because as a lot of my + +03:29 +longtime viewers will know, for apparel, I've actually had really + +03:33 +good experiences with Monster Digital, who are also known as + +03:36 +TSC Miami. + +03:37 +My customers have really liked the shirts that they've produced. + +03:41 +So for me, I usually choose them manually. + +03:44 +But again, that's my personal preference. + +03:46 +So once you've made your choice on who is going + +03:49 +to make your t shirt, you will then come to + +03:52 +the product design editor. From here, you can just find + +03:55 +your design file on your computer and upload it. Once + +03:57 +it finishes uploading, make sure it's in high resolution. + +04:00 +I only recommend using high resolution designs for printing and + +04:04 +then you can choose your color variants. You'll see the + +04:06 +design previewed on different shirt colors. Some designs look terrible + +04:10 +on white but fantastic on black or vice versa. For + +04:13 +this particular design, it looks great on dark colors, + +04:17 +especially black. In my experience, black t shirts tend to + +04:20 +be the best sellers overall. If there's a color that + +04:23 +you don't like, just untick it. For example, I didn't + +04:26 +like how mine looked on white, so I turned that + +04:29 +color off. You can also adjust the size and placement + +04:32 +of your design by dragging the corners to make it + +04:35 +larger or smaller and dragging it around to reposition it. + +04:38 +You can also use the alignment tools to center it + +04:41 +horizontally + +04:42 +and choose whether to place it higher or lower or + +04:44 +in the middle. Most t shirt designs though look best + +04:48 +printed in the upper center. At any point too, you + +04:51 +can click preview to see how it will look. You'll + +04:53 +see mock ups on a flat shirt, on a hanging + +04:56 +shirt, and even on a shirt being worn. When I + +05:00 +previewed my initial version, I decided that the design was + +05:03 +a bit too wide. So I went back and scaled + +05:06 +it down slightly and I placed it again at the + +05:09 +upper center and previewed it again. And this time, I + +05:12 +was happy with it. So once you like how it's + +05:15 +placed, click save. Your product should now be saved as + +05:18 +a draft in your Printify account. So you can just + +05:21 +click start publishing + +05:22 +to send it to your Shopify store. And on the + +05:24 +publishing screen, you'll see that there are lots of options + +05:27 +for customizing your listing. Later on in this course, we'll + +05:30 +be editing things like titles and descriptions + +05:33 +directly inside of Shopify because Shopify gives you more control. + +05:37 +But while we're here, there is 1 thing you might + +05:39 +want to double check and that is the shipping options. + +05:42 +You can choose whether to offer express shipping for the + +05:44 +product if it's available. + +05:46 +If you enable express shipping and a customer chooses it + +05:49 +though, there is 1 important thing that you need to + +05:51 +know. When express shipping is used, Printify decides which print + +05:55 +provider will handle the order even if you chose 1 + +05:58 +manually earlier. So in my case, even though I selected + +06:01 +Monster Digital as my supplier, if I turn on express + +06:05 +shipping and a customer chooses that option, Printify may send + +06:08 +that order to a different print shop. And as I've + +06:11 +mentioned before in previous videos that I have made, I + +06:15 +prefer to know exactly which company is printing my products. + +06:20 +Now, some people don't mind. It's a personal preference. + +06:23 +But since I like having that control, I untick express + +06:26 +shipping. But again, that is completely up to you. Since + +06:29 +we'll be doing a more detailed edit of this product + +06:33 +listing inside of Shopify later, you can just leave everything + +06:36 +else as is or make any tweaks that you want + +06:39 +to now. But, yes, when you're ready, click publish. Printify + +06:42 +will now publish the t shirt to your store. It + +06:44 +can take a few minutes for all of the files + +06:46 +and images to load into Shopify. + +06:49 +You don't have to sit and stare at the screen. + +06:51 +You can close it if you want to while it + +06:54 +finishes on in the background. + +06:56 +But yes, we are done with this. We can now + +06:59 +move on to the next video. diff --git a/_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org b/_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org index 25c0bce..3b65d2c 100644 --- a/_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org +++ b/_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org @@ -10,3 +10,366 @@ * Notes * Description + +* Review +** Summary +This lesson shows how to add a second product (mugs) in Printify, compare suppliers, properly position designs on mugs, and publish the product to Shopify. +** Core Idea +Mugs are a strong secondary product, but require: +- supplier comparison +- correct design placement (not centered like t-shirts) +** Practical Value +- Navigate to mugs in Printify catalog +- Compare similar products from different suppliers +- Evaluate: + - price + - shipping cost + - supplier rating +- Select best value supplier +- Upload design and adjust placement +- Duplicate design for both sides of mug +- Publish product to Shopify +** Supplier Selection Insight +Even identical-looking products: +- come from different suppliers +- have different costs and shipping +Small differences compound over time. +Always compare: +- base cost +- shipping cost +- rating +** Design Placement Insight +Mugs ≠ t-shirts. +Correct approach: +- Do NOT center design +- Place near handle (left side) +- Duplicate to right side for symmetry +Goal: +→ visible when holding the mug +** Warnings +- Centered designs on mugs look unprofessional +- Some products have no Printify Choice option +- Not all suppliers offer express shipping +- Slight price differences can reduce margins +- Poor placement reduces perceived quality +** Key Insight +Product formatting is product-specific. +What works for: +- t-shirts → centered +Does NOT work for: +- mugs → side placement +Each product type has its own “expected layout.” +** My Recommendation +For mugs: +- Use one supplier consistently at first +- Compare at least 2–3 providers before choosing +- Place design on both sides near handle +- Keep design readable at smaller sizes +Treat mugs as: +→ an upsell / expansion product, not primary +** Additional Insight +Mugs are ideal for: +- testing design portability +- increasing average order value +- simple product expansion +If a design works on shirts, it often works on mugs with minimal effort. +* Transcript +00:00 +Okay. Let's go ahead and add in another product, mugs. + +00:03 +Yes, T shirts are definitely the most popular print on + +00:06 +demand product overall, but mugs are also still a great + +00:09 +seller. And adding a mug is simple. Come to the + +00:11 +catalog section in Printify + +00:13 +and then come under home and living and select mugs + +00:16 +and you will see a huge variety of mugs to + +00:18 +choose from. You'll also notice that a lot of these + +00:21 +mugs look almost identical + +00:23 +but they still have separate product listings. So for example, + +00:26 +you can see here that this is a listing for + +00:28 +a basic white mug that costs 5 dollars and 56 + +00:31 +cents or 4 dollars and 15 cents with Printify Premium. + +00:35 +And then right next to it, there's another plain white + +00:38 +mug that costs 5 dollars and 72 cents or 4 + +00:41 +dollars and 27 cents with Printify Premium. Now, technically, they're + +00:45 +both just white mugs. So what's the difference? Well, in + +00:49 +reality, they're actually made by different manufacturers and brands, and + +00:52 +different print providers are using technically different white mugs. Although + +00:57 +in reality, + +00:58 +the differences are tiny and most customers would probably not + +01:02 +notice. But since they are technically different products from different + +01:05 +suppliers, + +01:06 +they will get their own separate listings. So when you + +01:08 +see a lot of similar products like this, it's often + +01:11 +a good idea to open them up and compare the + +01:13 +supplier reviews, the product cost, and the shipping. So for + +01:16 +example, this white mug made by Spoke Custom Products currently + +01:20 +has a 9.4 supplier rating and a price of 5 + +01:23 +dollars and 56 cents or 4 dollars and 15 cents + +01:27 +premium with shipping costing 6 dollars and 39 cents. Well, + +01:30 +let's now compare that to another white mug which happens + +01:33 +to be coming from a provider called Taylor. They also + +01:36 +have a pretty solid rating. It is 9.2 + +01:38 +but the mug itself is 5 dollars and 72 cents + +01:41 +or 4 dollars and 27 cents with Printify Premium + +01:44 +and shipping is 6 dollars and 99 cents. So per + +01:48 +mug, Taylor actually ends up costing more money than Spoke + +01:52 +Custom Products, about a dollar more. So in this situation, + +01:56 +if I wanted to sell a plain white mug, I + +01:58 +would personally go with Spoke custom products. You might also + +02:02 +notice that for some products like these mugs, there is + +02:05 +no Printify choice option available, + +02:07 +unlike when we added in the t shirt, and that + +02:10 +is because for this specific mug that is being offered + +02:13 +here, there is only 1 provider + +02:16 +that is selling it. So this supplier is your only + +02:19 +choice. Either way, once you pick the mug you want + +02:21 +to sell, you can then come and edit it in + +02:23 +the product editor and upload the design that you want + +02:26 +to use and you will quickly notice something important and + +02:29 +that is that designs usually should not be placed in + +02:32 +the center + +02:33 +like you do with a t shirt because if you + +02:35 +place your design in the middle of the mug and + +02:37 +then preview it, you will see that it prints in + +02:40 +the center of it, which is usually not what people + +02:43 +want. Most customers expect that their mug designs will be + +02:47 +printed on both sides near the handle so that when + +02:50 +they're holding the mug, the design faces them or it + +02:53 +faces outwards. So instead of leaving the design in the + +02:56 +middle, move it over to the left side of the + +02:58 +mug. You can use the alignment guides, which are the + +03:00 +little lines and points in the editor, to position it + +03:03 +correctly. + +03:04 +Then you can click preview to see how it looks. + +03:06 +Now you can see the design is printing on 1 + +03:09 +side near the handle, which is much better. But for + +03:12 +mugs, it is often ideal to have the design on + +03:14 +both sides. So to print the design twice, click on + +03:17 +it and use the duplicate button. Now you'll have a + +03:19 +second copy of your design that you can move over + +03:22 +to the right side of the mug. And as you + +03:25 +drag it, Printify's snapping guides will help you mirror the + +03:28 +placement so both sides match. And now if we preview + +03:31 +it again, you'll see that the design is on both + +03:34 +the left and the right side of the handle. + +03:37 +Perfect. And here's something that's important to know. You can + +03:40 +put multiple images or copies of your design into the + +03:43 +same print area and not pay anything extra. So you + +03:47 +can combine multiple elements within a single print zone without + +03:51 +having to pay more. But yes, once you're happy with + +03:53 +how it looks, click save. And on the confirmation page, + +03:57 +click publish. And just like when I uploaded the t + +04:00 +shirt in the previous video, I usually leave most of + +04:02 +the listing details alone here and make my detailed edits + +04:06 +later inside of Shopify + +04:08 +where I have more control. And if you check the + +04:10 +shipping section for this mug here, you will notice that + +04:13 +unlike when I filmed the t shirt video, + +04:16 +this mug provider, Spoke Custom Products, does not offer express + +04:19 +shipping. So not every supplier within Printify + +04:23 +offers expedited options. + +04:25 +So it's worth noticing that as you add in products. + +04:28 +So when you're ready, click publish to send the mug + +04:30 +to your Shopify store and again, Printify will just need + +04:34 +a few minutes to upload all of the images and + +04:37 +data. + +04:38 +And with that, we can move on to the next + +04:40 +video. diff --git a/_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org b/_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org index 1e0e9f2..ef4be98 100644 --- a/_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org +++ b/_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org @@ -10,3 +10,73 @@ * Notes * Description + +* Transcript +00:00 +All right. So in this video, we're gonna answer an + +00:02 +important question, which is this. What is Printify Premium and + +00:05 +should you get it? + +00:07 +Now, throughout this series of videos, you might have noticed + +00:10 +that I've been talking about 2 different account types within + +00:12 +Printify. There is a free account and a paid premium + +00:15 +account. + +00:16 +So do you need the premium account? Well, the main + +00:20 +perk of premium is simple. You get big product discounts, + +00:24 +like really big. Take the Bella Canvas 3001 + +00:27 +t shirt as an example. If you order it from + +00:29 +Monster Digital with a free account, the starting price is + +00:32 +11 dollars and 54 cents. With premium, the price drops + +00:35 +down currently to 9 dollars and 22 cents. That's a + +00:39 +huge difference per shirt. So where the premium makes sense + +00:43 +comes down to how many sales you are making. Once + +00:45 +you expect to sell enough of each product each month + +00:48 +that your product price discounts equal or ideally exceed + +00:52 +the cost of premium, + +00:54 +upgrading becomes a no brainer. It just boosts your profit + +00:57 +per sale. Until then though, you absolutely do not need + +01:00 +the premium account. You can just stay on the free + +01:02 +plan. No problem. diff --git a/_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org b/_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org index e5b3a66..dc198e7 100644 --- a/_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org +++ b/_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org @@ -10,3 +10,382 @@ * Notes * Description + +* Review + +** Summary +This lesson explains how to optimize Shopify product pages by improving titles, descriptions, images, pricing, and SEO metadata. + +** Core Idea +A product page should: +- clearly communicate what the product is +- look clean and professional +- be optimized for both search engines and conversions + +** Practical Value +- Edit product title to be clear and keyword-relevant +- Generate description using AI, then manually refine it +- Remove unnecessary images added by Printify +- Add custom lifestyle images (e.g. Placeit) +- Set pricing per variant (e.g. larger sizes cost more) +- Edit SEO metadata (title + description) +- Optionally clean up URL +- Change vendor name to your store name +- Preview product before publishing + +** Content Strategy +- Title → clarity + keywords +- Description → readability + persuasion +- Images → conversion driver +- Metadata → search visibility + +Each serves a different purpose. + +** AI Usage Insight +- Claude → better for natural writing (descriptions) +- ChatGPT → better for structured optimization (SEO metadata) + +Both require manual cleanup: +- remove robotic phrasing +- simplify wording +- ensure it sounds human + +** Warnings +- Do not leave Printify default descriptions +- Too many images = clutter +- Too few images = low conversion +- AI-generated text must be edited +- Tags may cause SEO inconsistencies (optional to remove) +- Forgetting to preview can leave visible errors + +** Key Insight +Most beginners focus on: +→ adding products + +But performance comes from: +→ optimizing product pages + +This is where conversion actually happens. + +** My Recommendation +Keep it simple and effective: +- 1 clear title +- 1 clean description +- 3–5 strong images +- 1 lifestyle image minimum +- clean metadata + +Do not overcomplicate formatting or writing. + +Clarity > cleverness. + +** Additional Insight +This step turns: +- a “product listing” + +into: + +- a “sales page” + +This is one of the highest leverage steps in the entire process. + +* Transcript +00:00 +Okay. In this video, we're gonna learn how to customize + +00:02 +and optimize product pages. And this is actually quite simple + +00:05 +to do. So click products in the left menu, then + +00:08 +open up the product that you want to edit. So + +00:11 +first up is the title. So we can start out + +00:13 +by just updating our title to something that is clear + +00:16 +and relevant to the customer. Then we will go ahead + +00:19 +and we will write our product description. And for this, + +00:21 +the free AI tool, Claude, is actually really great. So + +00:24 +you can just open it up, upload a photo of + +00:27 +your product, and give it some context, tell it what + +00:29 +the product is, who it's for, and what you want + +00:32 +the description to cover, and then you can let Claude + +00:35 +generate a draft for you. And by the way, if + +00:37 +you don't know what Claude is, it is a competitor + +00:40 +to Chatcheapiti. + +00:41 +It is a chatbot powered by an LLM, + +00:44 +but it has been trained quite differently. You see, ChatGPT + +00:48 +leans heavily into user approval, whereas Claude is trained to + +00:52 +be focused on being helpful, honest, and harmless. + +00:55 +So in practice, that often means that the writing that + +00:59 +it creates is more natural and less robotic than ChatGPT, + +01:03 +and it shows because it gave me a great first + +01:06 +draft here for my description. So I copied it into + +01:09 +Shopify and then I went through it line by line + +01:12 +and made sure to tweak anything that sounded too AI + +01:15 +generated by removing obvious + +01:18 +AI towels like excessive em dashes. + +01:21 +Then once you're happy with the description, we can scroll + +01:23 +down to product images. Now, Printify usually adds a lot + +01:27 +of images by default and you won't need all of + +01:29 +them. So you take this t shirt. It has added + +01:32 +in a basic front mock up for every colour, plus + +01:35 +it's added a relaxed fit mock up for every color, + +01:38 +and some back mock ups as well. Well, I didn't + +01:41 +need all of these, so I went through and selected + +01:43 +the images that I didn't want. So for this shirt, + +01:46 +I decided to only keep the relaxed front mock ups + +01:49 +and delete the rest + +01:51 +since there was no design on the back anyway. Then + +01:54 +after that, I uploaded my custom lifestyle mock up photo, + +01:58 +which I created using Placeit. And then after that, you + +02:01 +can come down to pricing. + +02:03 +Now, if your product has multiple variants like mine, which + +02:06 +has different variants for size and color, you can set + +02:09 +the prices for each 1 separately. + +02:12 +So for this T shirt, there are actually 24 variants. + +02:15 +There are 6 sizes across 4 colors and it's actually + +02:18 +pretty standard in the print on demand industry + +02:21 +to price larger sizes slightly higher because they cost more + +02:25 +to produce. + +02:26 +So I adjusted the prices accordingly. Then next, we can + +02:29 +scroll down and come to the search engine listing preview + +02:32 +to edit the SEO metadata + +02:34 +and description. + +02:35 +Now, this part is important. + +02:37 +The meta title and description are what show up in + +02:39 +Google when your product appears in search results. They tell + +02:43 +search engines who the product is for and what keywords + +02:45 +it's relevant to, which helps them decide who to show + +02:48 +it to. This data is also important for AI chatbots. + +02:52 +These days, lots of people use tools like ChatGPT + +02:55 +to find products to buy online + +02:57 +and AI often uses metadata + +02:59 +to understand + +03:01 +what a store or product is about. That means that + +03:04 +you want a meta title that's clear and keyword rich + +03:07 +and a description that speaks to both Google and to + +03:10 +AI systems. And for this, I actually prefer using Chat + +03:13 +GPT, not Claude, because it tends to be more strategic + +03:17 +when coming up with keyword optimization + +03:19 +and algorithmic friendly phrasing. Google and Chatbot algorithms + +03:23 +each look for their own different things and Chat GPT + +03:26 +is quite good at balancing both. So I had it + +03:29 +generate a draft meta title and description. Then I pasted + +03:32 +them into Shopify and I simplified them a bit, so + +03:35 +I shortened them and, again, I removed any AI quirks + +03:39 +like overusing + +03:40 +of em dashes. And if you want, you can also + +03:43 +tweak the URL. I changed mine so that it ended + +03:46 +with the word T shirt instead of the word T + +03:48 +so that it matched the title of my product. If + +03:51 +you change the URL, I recommend that you enable the + +03:54 +redirect option. And before saving, I like to make a + +03:58 +few final tweaks. So first, I like to remove all + +04:01 +of the product tags and that's because in the past, + +04:04 +tags have caused occasional weird issues with Google SEO, + +04:08 +so I prefer not to use them. It's probably fine + +04:12 +these days, + +04:13 +but I still like to be cautious. I also like + +04:16 +to change the vendor field from Printify to be my + +04:19 +store name. Then once you're done, you can just go + +04:22 +ahead and click save and I recommend that you make + +04:25 +sure that you click preview to see how the product + +04:27 +page looks while live and you can check for any + +04:30 +layout issues or typos. + +04:32 +Then once you're happy with that, you can repeat this + +04:34 +process for all of your products. And then once you've + +04:37 +done all that, you can move on to the next + +04:39 +video. diff --git a/_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org b/_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org index 03c142c..243f859 100644 --- a/_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org +++ b/_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org @@ -10,3 +10,103 @@ * Notes * Description + +* Transcript +00:00 +Okay. In this video, we're gonna learn how to put + +00:02 +products into collections. + +00:04 +So collections are simply groups of products that you use + +00:06 +to organize to make your store easier to browse and + +00:09 +there are 2 main ways that people usually set up + +00:11 +their collections. The first is by product type. That's actually + +00:14 +how I'm doing it here. So for this video, I'm + +00:16 +creating 4 different types of collections, + +00:18 +T shirts, mugs, stickers, and enamel mugs as a fourth + +00:21 +product type that I've added into my store. The second + +00:24 +option is that you can choose to group your collections + +00:27 +by niche or theme. So for example, if your store + +00:30 +focuses entirely on holiday T shirts, you might have collections + +00:33 +like Halloween, + +00:34 +Christmas, Valentine's Day, and so on. And creating collections is + +00:38 +very simple. In Shopify's left menu, click Products, then Collections, + +00:42 +and then click Create Collection. Then give your collection a + +00:45 +name. And I recommend that when you're adding products into + +00:47 +it, that you use manual collections for this. So click + +00:51 +Browse and then select the products that you want to + +00:53 +include into it. In my case, I went through and + +00:56 +added in all of my T shirts into the T + +00:58 +shirt collection. Then next, upload an image for the collection. + +01:01 +I recommend using 1 of your favorite mock up photos + +01:04 +for this. So for example, if you have a nice + +01:06 +lifestyle image from Placeit, that often works really great here. + +01:09 +So upload it and click done. Then click save. And + +01:12 +that's it. You've now created your first collection. Later on + +01:15 +in this course, when we're designing the home page, we're + +01:18 +actually going to be using at least 3 collections in + +01:21 +the design that I have created. So if you would + +01:23 +like to use a design that I have made, I + +01:25 +recommend that you create at least 3 collections. diff --git a/_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org b/_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org index 52f698b..106823b 100644 --- a/_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org +++ b/_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org @@ -10,3 +10,64 @@ * Notes * Description + +* Transcript +00:00 +In this video, we'll add in any extra pages you + +00:02 +want like an About Us page or an FAQ. + +00:05 +This part is simple. In the left menu, click Online + +00:08 +Store, then Pages, and click Add Page. Give your page + +00:12 +a title and write the content. + +00:14 +For example, I've created an About Us page but you + +00:17 +might also want to create an FAQ page or a + +00:20 +new Contact Us page or any other type of page + +00:24 +that contains information that your customers might need. And if + +00:27 +you're unsure what to say on this, you can always + +00:29 +ask Chatcheapiti + +00:30 +or Claude to help you write the content, + +00:33 +then edit it to make it sound like you and + +00:36 +not an AI. Then when you're done, make sure the + +00:39 +page is set to visible instead of hidden and then + +00:42 +click save. Then open the page to check out how + +00:44 +it looks and reformat anything if you need to. Then, + +00:48 +once you've added in all of the extra pages that + +00:50 +you want, we can then move on to the next + +00:52 +video. diff --git a/_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org b/_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org index 2b98ec0..1d7bf41 100644 --- a/_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org +++ b/_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org @@ -43,3 +43,5 @@ In this step, we are going to add a Contact Us page and it’s very easy to do! Your Contact Page will be shown. See you in the next video! + +* Transcript diff --git a/_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org b/_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org index 0791b73..c6fca49 100644 --- a/_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org +++ b/_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org @@ -10,3 +10,163 @@ * Notes * Description + +* Transcript +00:00 +This video, we are going to go ahead and add + +00:02 +Shopify payments. This is Shopify's built in payment processor so + +00:05 +customers can actually pay you. If you're unfamiliar with the + +00:09 +term payment processor, by the way, it's basically the system + +00:12 +that securely handles credit card payments for your store. It + +00:15 +collects your customer's payment details like credit cards and debit + +00:19 +cards and it charges them and then it transfers the + +00:22 +money safely to your bank account. Because payments involve sensitive + +00:25 +financial data, online stores use dedicated payment processes + +00:29 +to handle this information securely. Shopify payments is Shopify's own + +00:33 +integrated payment processor and it's the default choice for most + +00:37 +Shopify stores and so that is the 1 that we + +00:39 +will be setting up. To do this, click settings in + +00:42 +the bottom left menu, then click payments. On this page, + +00:45 +under Shopify payments, + +00:47 +click complete setup. First, Shopify will ask you how your + +00:51 +business is registered legally. So if you haven't set up + +00:54 +a company or you haven't set up an LLC and + +00:57 +you're just running this under your own name, you can + +00:59 +choose the option that indicates that you are operating as + +01:02 +an individual. So in some countries, for example, this is + +01:05 +also called being a sole proprietor + +01:08 +or being a sole trader. Then next, you'll fill out + +01:10 +some personal details. Then you'll add a phone number that + +01:13 +can be used on customer bank statements. + +01:16 +Then after that, Shopify will ask you to review your + +01:19 +information + +01:20 +and upload supporting documents + +01:22 +like an ID or business registration + +01:25 +to verify your identity. + +01:27 +And I know that some people do feel uneasy about + +01:30 +uploading personal documents + +01:32 +and I absolutely + +01:33 +understand that. But Shopify is required to request this information. + +01:38 +There are a lot of scammers online so they need + +01:41 +to confirm that you are a real person running a + +01:44 +legitimate business, + +01:45 +not someone trying to steal money. Once you've completed that + +01:49 +step, Shopify will send you back to the payment settings + +01:52 +page. You'll now see a prompt to add your bank + +01:55 +details. + +01:55 +So you can click on it and if you haven't + +01:58 +enabled 2 factor authentication + +02:00 +yet, you will need to do that now first for + +02:02 +security reasons. Then once you've added that in, enter the + +02:06 +bank details where you want Shopify to deposit your payouts. + +02:09 +Then just click save and that's it. Now, in my + +02:12 +case, Shopify's automated systems actually verified my documents and my + +02:17 +bank account within a few minutes + +02:19 +and I was very quickly approved to start accepting payments. + +02:23 +So yes, once you've done that, you will have successfully + +02:26 +added in the Shopify payments processor. + +02:29 +So we can now move on to the next video. diff --git a/_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org b/_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org index 23bd238..da6b27a 100644 --- a/_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org +++ b/_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org @@ -6,7 +6,311 @@ #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=729bc707c98d9540ec44b29e57adf8e1&serverId=99488804638e465693eed17924c57b60][video]] +- https://wholesaletedgo.com/storeurl * Notes +In this video, I installed a .store domain name as I have switched to this from .com because .store has higher conversions (and is popular with Gen Z - one of the biggest markets). If you need to use a referral code, you can use mine. [[https://wholesaletedgo.com/storeurl][Click here]] to get a .store domain name for just 99¢ for your first year (please note, that is an affiliate link). + * Description + +Here’s your Review: + +* Review +** Summary +This lesson explains how to purchase a custom domain and connect it to Shopify, replacing the default Shopify subdomain with a branded web address. +** Core Idea +A custom domain improves credibility and branding. It turns a generic store URL into something that looks legitimate and trustworthy. +** Practical Value +- Buy a domain (e.g. .store) +- Use discount pricing for low-cost entry +- Understand domain privacy (optional) +- Connect domain to Shopify (often via 1-click setup) +- Verify domain email to avoid suspension +** Domain Strategy +- Default Shopify URL → unprofessional +- Custom domain → branded identity +Example: +- bad: storename.myshopify.com +- good: storename.store +** Practical Steps +- Search and purchase domain +- Decide on domain privacy +- Create registrar account +- Use 1-click Shopify connection +- Connect domain inside Shopify settings +- Verify email ownership +** Warnings +- You MUST verify your email or domain may be suspended +- Promotions (e.g. $0.99 domains) are temporary +- Domain privacy costs extra (optional) +- Do not forget renewal pricing may be higher after first year +** Key Insight +The domain itself does not drive sales. +But it strongly affects: +- trust +- professionalism +- perceived legitimacy +** My Recommendation +Get a simple, clean domain quickly: +- match your store name +- keep it readable +- avoid complexity +Do not spend time over-optimizing domain extensions. +Clarity and branding > clever naming. +** Additional Insight +This step is low effort but high perception impact. +Customers are far more likely to trust: +→ a clean domain +than: +→ a default Shopify URL + +* Transcript +00:00 +All right. In this video, we are gonna go ahead + +00:01 +and purchase and connect a custom domain name for just + +00:05 +99 cents. Yes. If you're not familiar with that term, + +00:08 +your domain name is your store's web address. Right now, + +00:11 +since we haven't connected a custom domain, + +00:14 +our store is using a Shopify subdomain. + +00:17 +So it looks something like your store name dot my + +00:20 +shopify dot com, which does not look very professional. + +00:24 +Instead, we want something clean and branded like your store + +00:28 +name dot store and we're gonna use a dot store + +00:31 +domain name for a few reasons. + +00:33 +First, studies show that dot store domains often do get + +00:36 +higher conversion rates and more traffic than dot com stores + +00:39 +nowadays. And secondly, if you go ahead and buy your + +00:42 +domain name directly from the registry that owns dot store, + +00:45 +which is Radix, and you use a discount code like + +00:48 +mine, which I will give you, you can get your + +00:50 +first year for just 99 cents. Like seriously, I genuinely + +00:55 +don't know of any other way to be able to + +00:58 +get a domain name like this for so cheap. Plus + +01:01 +they also have a 1 click install for Shopify which + +01:04 +is super convenient. + +01:06 +So here is how to do it. In the description + +01:08 +of this video, you will find an affiliate link for + +01:11 +dot store domains. So you can click it and you'll + +01:13 +be taken to my referral page. Here, you can enter + +01:16 +your store name and do a search. You'll see available + +01:18 +domain options including your dot store domain. Add the .store + +01:22 +1 to your cart, then proceed to the checkout. On + +01:25 +the checkout page, you should see my discount code Sarah + +01:28 +automatically + +01:29 +applied. This should bring your domain's first year down to + +01:32 +just 99 cents. You'll also have 2 options at this + +01:35 +point. You can leave domain privacy turned on, which adds + +01:39 +about 5 dollars or you can turn it off and + +01:41 +just pay 99 cents. So what is domain privacy? That's + +01:45 +a good question. So the Who is organization + +01:49 +requires registers + +01:50 +to collect and publicly list contact details for domain owners + +01:54 +in a big online directory. And so if you enable + +01:57 +domain privacy, the register replaces your personal contact info with + +02:01 +your own proxy details in that public database, + +02:04 +protecting your privacy. It is optional so you get to + +02:08 +decide if you want to pay extra for that protection + +02:10 +or not. Either way, once you've made your choice, click + +02:13 +Place Order. You'll then be asked to create an account + +02:16 +with the domain provider. + +02:17 +So click to create your account. Then they'll ask you + +02:20 +for your contact details. These are required legally even if + +02:23 +you choose domain privacy. + +02:25 +So fill it out and complete the account setup. Once + +02:28 +that's done, you can finalize your purchase and pay for + +02:31 +the domain. And then after you've bought it, go to + +02:34 +your domain management panel. From here, you should see a + +02:37 +1 click connect option for Shopify. + +02:40 +So click it and then click connect to confirm. This + +02:44 +might take a minute or so while they configure all + +02:47 +the back end settings like the DNS records and things + +02:50 +like that for you. I timed it and it took + +02:52 +me about 50 seconds. And once it's done, you will + +02:56 +see a success message come up confirming that your domain + +02:59 +has been connected. + +03:00 +Now switch back to your Shopify dashboard and this time, + +03:03 +we're gonna go to settings and then we're gonna go + +03:05 +and click on domains + +03:07 +and then click connect existing domain. In here, just type + +03:11 +in your new domain name and then click connect. Because + +03:14 +the 1 click setup already configured everything correctly for us, + +03:17 +Shopify should recognize it right away and you don't have + +03:21 +to do anything else, and so now we have our + +03:24 +own custom domain name for just 99 cents. Yay, + +03:27 +But there is something that you need to keep in + +03:30 +mind when you buy any new domain name. The registrar + +03:33 +is legally required to confirm your email address within 15 + +03:37 +days. But something that you do need to do is + +03:40 +you do need to open the email + +03:42 +and verify that this is your email address that you + +03:45 +set the account up with. Otherwise, your domain could get + +03:48 +temporarily + +03:49 +suspended. + +03:50 +So once you've kept your domain name and confirmed that + +03:53 +your email address is valid, we can then move on + +03:56 +to the next video. diff --git a/_subsections/03-create_run_store/S03|L21 - how to add legal pages.org b/_subsections/03-create_run_store/S03|L21 - how to add legal pages.org index 460248f..b0917ea 100644 --- a/_subsections/03-create_run_store/S03|L21 - how to add legal pages.org +++ b/_subsections/03-create_run_store/S03|L21 - how to add legal pages.org @@ -7,6 +7,289 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=2bc9c6931f905c2136444e3195e61577&serverId=99488804638e465693eed17924c57b60][video]] -* Notes +* Review -* Description +** Summary +This lesson explains how to create the essential legal pages for a Shopify store using built-in templates and AI assistance. + +** Core Idea +Legal pages are required for trust and compliance, and Shopify simplifies most of the process with templates. + +** Practical Value +- Create refund policy from template +- Customize privacy policy (auto-generated) +- Create terms of service from template +- Write shipping policy using AI +- Optionally create contact information policy +- Policies are automatically linked in store footer + +** Required Pages +- Refund Policy +- Privacy Policy +- Terms of Service +- Shipping Policy +- (Optional) Contact Information Policy + +** Customization Points +- Refund window (e.g. 30 days) +- Return conditions (e.g. damaged vs change-of-mind) +- Business address (if returns required) +- Shipping times per region +- Contact details + +** Warnings +- Policies must reflect real business practices +- Shipping times must match actual fulfillment expectations +- Legal requirements vary by region (especially EU) +- Contact policy may be required for EU compliance +- Do not leave placeholders or incorrect information + +** Key Insight +Legal pages are not just legal protection. + +They also: +- build customer trust +- reduce disputes +- clarify expectations + +** My Recommendation +Keep policies simple and clear: +- avoid legal overcomplication +- write in plain language +- match actual store behavior + +For print-on-demand: +- consider limiting returns to damaged items OR +- accept returns if you are comfortable absorbing low refund rates + +** AI Usage Insight +- Claude → better for natural customer-facing policy text +- Always review and edit output manually + +** Additional Insight +This is a one-time setup task. + +Once done correctly: +→ minimal ongoing attention needed + +Focus should remain on: +- products +- listings +- marketing + +* Transcript +00:00 +Okay. Now, we're gonna go ahead in this video and + +00:02 +set up your legal pages, things like your refund policy + +00:05 +and terms of service. And Shopify actually makes this surprisingly + +00:09 +easy. Click settings in the left menu and then go + +00:12 +over to the policy section. Section. You'll see that there + +00:14 +are spaces in here for your refund policy, + +00:16 +privacy policy, terms of service, shipping policy, and a contact + +00:21 +information policy. So we're gonna start with the refund policy. + +00:24 +Click create from template. Shopify will then generate a basic + +00:28 +refund policy for you which you can then customize. For + +00:31 +example, the default refund window is 30 days. So you + +00:34 +can change this to match your own policy. You can + +00:36 +also add in your own address if you were going + +00:39 +to require customers to send items back before issuing refunds + +00:43 +for them and you can also adjust your policy based + +00:46 +on your local laws. For example, if the countries you're + +00:49 +selling to do not require change of mind refunds, you + +00:52 +could choose to specify that you only accept returns for + +00:56 +faulty or damaged products. Many print on demand stores do + +00:59 +this because each item is technically made to order. But + +01:03 +a lot of people say to me, Sarah, what do + +01:05 +you do? Do you offer refunds for change of mind? + +01:08 +And the answer is actually yes. I do offer refunds + +01:11 +for change of mind. I let customers return items because + +01:14 +the truth is is that my refund rate is super + +01:17 +low. Less than 1 percent of my customers + +01:20 +return and refund their items. + +01:23 +So I personally don't mind absorbing that cost as part + +01:26 +of just doing business. But yes, once you've customized your + +01:29 +refund policy, you can click publish. Now, you're probably gonna + +01:32 +notice that Shopify has already generated for us an automatic + +01:36 +privacy policy, + +01:38 +which is very convenient. + +01:40 +So you actually don't need to write this from scratch. + +01:42 +Then next, we're gonna set up our terms of service. + +01:45 +So click create from template here as well and go + +01:48 +through and update any sections that need your details, + +01:51 +such as the information + +01:53 +for your contact info. And then once you're happy with + +01:55 +it, you can just click save. So now we need + +01:57 +to add in a shipping policy and this is the + +02:00 +only policy interestingly + +02:01 +that Shopify does not generate automatically but that is totally + +02:05 +fine because we can easily write 1 ourselves + +02:09 +using AI. First, go to your shipping settings and review + +02:13 +the estimated delivery times for each country that you are + +02:16 +shipping to, then open your AI of choice. You can + +02:19 +use ChatGPT, + +02:21 +Claude, Gemini. + +02:22 +Personally, I like using Claude when I'm writing customer facing + +02:26 +text because as I've said before, it tends to sound + +02:29 +a lot more natural than the others. So I gave + +02:32 +Claude my shipping time estimates and I asked it to + +02:34 +write a clear, friendly shipping policy for my store and + +02:38 +the result was excellent. It gave me a very good, + +02:41 +solid draft that I slightly tweaked and I pasted it + +02:44 +back into Shopify. Then once your shipping policy is done, + +02:48 +there is just 1 more optional policy and that is + +02:50 +the contact information policy. + +02:53 +Shopify has a template for this too. This policy is + +02:56 +primarily required for stores selling to the European Union under + +02:59 +specific regulations. + +03:01 +So if you're not shipping to the EU, you might + +03:03 +not need this policy. But if you are, make sure + +03:06 +to complete it. Then once all of your policies are + +03:09 +filled in and saved, Shopify will automatically add links to + +03:12 +them in your store's footer, which is very handy. Customers + +03:15 +will now be able to see them at the bottom + +03:17 +of your store and they can click through to read + +03:20 +each 1. And then just like that, you are done + +03:22 +creating the legal pages for your store and we can + +03:25 +now proceed on to the next video. diff --git a/_subsections/03-create_run_store/S03|L22 - how edit your store menu.org b/_subsections/03-create_run_store/S03|L22 - how edit your store menu.org index f4e0f61..7de71d6 100644 --- a/_subsections/03-create_run_store/S03|L22 - how edit your store menu.org +++ b/_subsections/03-create_run_store/S03|L22 - how edit your store menu.org @@ -7,6 +7,202 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=6898ada25eeb0e285bdd3d9486485558&serverId=99488804638e465693eed17924c57b60][video]] -* Notes +* Review +** Summary +This lesson shows how to build out the Shopify store’s main navigation menu so customers can easily browse products and pages. -* Description +** Core Idea +Navigation = usability. +A clear menu helps customers: +- find products +- explore categories +- trust the store + +** Practical Value +- Edit main menu in Shopify +- Add collection links (e.g. t-shirts, mugs) +- Nest collections under a parent menu (e.g. “Catalog”) +- Add standalone pages (About, FAQ) to top-level navigation +- Create dropdown structure for better organization + +** Navigation Structure +- Top level: + - Catalog + - About + - FAQ +- Under Catalog (nested): + - T-Shirts + - Mugs + - Stickers + - etc. + +** Warnings +- Leaving navigation empty makes store feel unfinished +- Too many top-level items creates clutter +- Poor structure makes browsing confusing +- Incorrect linking leads to dead or irrelevant pages + +** Key Insight +Navigation is not decoration. +It directly affects: +- user experience +- time on site +- likelihood of browsing products + +** My Recommendation +Keep navigation simple and structured: +- 1 main product entry (e.g. Catalog) +- 3–6 subcategories max +- 2–3 top-level info pages +Avoid overloading the menu. +Clarity > quantity. + +** Additional Insight +This step improves: +- perceived professionalism +- ease of use +But it is not a conversion driver by itself. +It supports: +→ product discovery +Which indirectly supports sales. + +* Transcript +#+begin_example +00:00 +All right. So after setting up your legal pages, you + +00:02 +might have noticed something else interesting about your store. Your + +00:05 +footer has lots of links in it but your main + +00:08 +navigation currently at the top of the store is still + +00:11 +very bare. So let's fix that. In this video, we + +00:14 +are going to update your store's main navigational menu. On + +00:17 +the left menu, click content. Then click navigation + +00:20 +or menus depending on your Shopify version. + +00:23 +Then click main menu to edit it. Then we will + +00:26 +add in links to our product collections. So click to + +00:28 +add a menu item. Then enter the name of your + +00:31 +collection. So for me, I entered t shirts. Then click + +00:34 +on the link field, choose collections, and then pick your + +00:37 +collection from the list that you're going to include here. + +00:40 +So for me, I chose t shirts. Then click add. + +00:44 +Now grab the handle, which are the little dots next + +00:46 +to the menu item, and drag it under the catalog + +00:50 +menu item and indent it slightly to the right. + +00:54 +That nests it under catalog as a sub menu item. + +00:58 +You'll see a dropdown structure form. So now, you can + +01:01 +add in your other collections + +01:02 +in exactly the same way. So for me, I added + +01:05 +in mugs, stickers, and enamel mugs + +01:08 +and all of this is now included as a sub + +01:11 +menu under catalog. + +01:13 +So next up, we will then add your extra pages + +01:16 +like the About Us page or the FAQ to the + +01:19 +main menu. Click add menu item again but this time, + +01:22 +we will place it at the top level and not + +01:25 +have it nested under the catalog. So just go ahead + +01:28 +and give it a name like about or FAQ, + +01:31 +then click the link field, choose pages, and pick the + +01:34 +page that you created earlier. Then just go ahead and + +01:37 +repeat that for any other pages that you want in + +01:40 +the main navigation. + +01:41 +Then when you're done, go ahead and click save. And + +01:43 +so now, if you look at your store live, you + +01:45 +will see a menu. If you hover over catalog, you + +01:48 +will also see that there is now a dropdown containing + +01:52 +links to each of your collections. Customers can now easily + +01:55 +browse around your store and they can go ahead and + +01:57 +check out different categories + +01:59 +and view all of your products which is exactly + +02:02 +what we want. + +02:03 +Very good. Okay. So now that this step is complete, + +02:06 +we can now move on to the next video. +#+end_example diff --git a/_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org b/_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org index 753c66b..a95c750 100644 --- a/_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org +++ b/_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org @@ -7,6 +7,527 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=ac276894d4d37003624c8238cd0bc0fb&serverId=99488804638e465693eed17924c57b60][video]] -* Notes +* Review -* Description +** Summary +This lesson walks through customizing the Shopify store’s visual design, including theme settings, layout, homepage sections, and checkout styling. + +** Core Idea +Design = clarity + trust. +A clean, simple store that looks intentional performs better than something cluttered or overly styled. + +** Practical Value +- Access theme editor (Online Store → Customize) +- Upload logo and favicon +- Set colors (background + brand color) +- Choose typography (heading + body fonts) +- Adjust layout width and spacing +- Add social media links +- Customize homepage: + - Announcement bar (or hide it) + - Welcome text + - Collage sections (collections) + - Featured products +- Customize footer (CTA + links) +- Customize checkout (logo + colors) + +** Design Principles Highlighted +- Keep it simple +- Keep it consistent +- Use white space +- Match brand identity +- Optimize for both desktop and mobile + +** Warnings +- Over-designing does NOT increase conversions +- Too many colors/fonts = unprofessional +- Wide layouts require higher-res images +- Ignoring mobile view can break usability +- Empty homepage sections reduce trust + +** Key Insight +Design is not about creativity. +It’s about: +- making the store easy to understand +- making it feel legitimate +- guiding the user to products + +** My Recommendation +Stick to a minimal system: +- 1 main color + black + white +- 1 font (or max 2) +- Narrow layout (≈1000px works well) +- 3 collections on homepage +- clear CTA in footer +Avoid: +- flashy elements +- unnecessary customization +- “trying to be unique” at the cost of clarity + +** Additional Insight +This step improves: +- first impressions +- trust +- readability +But like navigation: +→ it supports conversion, it doesn’t create it +Products + offer + traffic still matter more. + +* Transcript +#+begin_example +00:00 +Okay. In this video, we're gonna be doing something big. + +00:03 +We're gonna customize the store's design, layout, and colors. And + +00:06 +this is actually surprisingly easy to do. So on the + +00:09 +left menu, click Online Store and make sure you're on + +00:12 +the Themes page and then click Customize + +00:15 +next to your active theme. This will take you inside + +00:18 +of Shopify's theme editor. And at the top of the + +00:20 +editor, you can see that you can switch between views. + +00:23 +So you can see your store in wide desktop mode, + +00:26 +regular desktop, or mobile. + +00:29 +And this is actually very helpful to make sure everything + +00:31 +looks good on all devices. + +00:34 +So the first thing that we're gonna do is we're + +00:36 +gonna upload a store logo. So click on theme settings, + +00:39 +and in here, you can open up the logo section, + +00:42 +Then select the logo and upload your store's logo image. + +00:45 +Now, I actually created my store logo with Canva. You + +00:48 +could also use AI to help you design a logo + +00:51 +too. Then once your logo is uploaded, click Done and + +00:54 +you can use the width slider to adjust how big + +00:57 +or small it appears + +00:58 +on your store. Next, click select under Favicon. Now, a + +01:02 +Favicon is a tiny image that you see in your + +01:05 +browser tab next to your site name. It just needs + +01:07 +to be a small image that's at least 32 pixels + +01:10 +by 32 pixels. So come in here and upload your + +01:14 +favicon image and then click done. + +01:16 +Then you can close the logo section. Now, open up + +01:19 +the color section. And in here, we're gonna adjust the + +01:21 +background color for color scheme 1. Now, you can choose + +01:24 +whatever suits your branding, but I'm gonna go with white. + +01:27 +It's neutral and works with lots of different types of + +01:30 +product styles and niches. + +01:32 +After that, close colors and then come and open up + +01:35 +the typography section and click on the heading font and + +01:38 +choose a new font. To preview, just click on each + +01:41 +font and your store headings will update live. So choose + +01:45 +a font that matches your brand's vibe. You can use + +01:48 +different fonts for headings and your body text or you + +01:50 +can use the same font for both. I like using + +01:53 +the same font because it keeps everything clean and simple. + +01:55 +In my case, my favorite font is catamaran + +01:58 +so I selected that. Then I did the same for + +02:00 +the body font. I chose the same font for this + +02:03 +as well. Then once you've finished doing that, you can + +02:06 +close typography and now you can open up the layout. + +02:09 +This is where you can do things like tweak the + +02:11 +width and spacing of your store. So for example, if + +02:14 +we switch to widescreen preview, you will see that the + +02:17 +default store width is 1200 + +02:19 +pixels. + +02:20 +But in layout settings, I like to change this to + +02:23 +actually be 1000 pixels + +02:25 +because that makes the content area a bit narrower, which + +02:29 +means I can use slightly smaller images + +02:31 +while having them still look sharp and in high resolution. + +02:35 +But this is just my personal preference. It's up to + +02:37 +you. You can also adjust the spacing between sections. + +02:40 +Increasing the spacing will add more white space between content + +02:44 +blocks. So as you can see, this is really just + +02:46 +about personal taste. Once the layout looks the way that + +02:49 +you like, you can close the layout section. There are + +02:52 +lots of other additional fine tuning options too by changing + +02:55 +button styles or section borders. + +02:57 +In my experience, + +02:58 +this does not really change how high of a conversion + +03:01 +rate I get + +03:03 +in any of my case studies. So I usually don't + +03:06 +consider anything beyond this as necessary and see it as + +03:10 +just optional changes based on personal design preference. There is, + +03:14 +however, 1 more change that I recommend doing if you + +03:16 +can and that is to open the social media tab. + +03:19 +If your store has social media profiles, + +03:22 +add the links in here. And if you don't have + +03:24 +them yet, you can come back in and add them + +03:26 +later. These will show as clickable icons on your site + +03:30 +and it is good for conversions + +03:32 +to have links to your social media pages + +03:35 +in your store. But yes, once you finish updating your + +03:38 +theme settings, you can click save. And now, we can + +03:41 +switch on over to editing the actual sections of our + +03:44 +home page And we're gonna actually go ahead and customize + +03:47 +the front page layout now. So firstly, we will tweak + +03:50 +the announcement bar, which is the banner at the top + +03:52 +of the page. Now, you can use this for special + +03:54 +offers like free shipping or a limited time discount. If + +03:58 +you don't have anything to announce yet though, you can + +04:01 +simply hide the announcement bar by toggling it off. Next, + +04:04 +we'll update the welcome text on the home page. So + +04:07 +click the rich text section and edit the title and + +04:10 +text to say something welcoming that fits with your brand. + +04:14 +And if you're not sure what to say, you can, + +04:16 +of course, always ask Claude or ChatGPT + +04:19 +to help with writing a short, friendly, welcome message customized + +04:23 +to your store's niche. You can also adjust the text + +04:25 +size. You can make it smaller, larger, or very large. + +04:28 +I find medium size works well here. After that, we'll + +04:31 +customize the collage section. By default, there are 2 collages. + +04:35 +I like using 3. I think it looks more balanced. + +04:38 +So under the collage section, click the little small plus + +04:41 +icon and choose to add another collage block. Now you + +04:45 +will have 3, and editing each collage is easy. Click + +04:48 +1 and then choose which product collection to feature in + +04:51 +it. The image that you assigned to that collection + +04:54 +earlier when we created our product collections + +04:57 +will appear here automatically. + +04:59 +Now you can repeat this process for all 3 collages, + +05:02 +assigning each a different collection. + +05:04 +So that's why during the collections video, I recommended and + +05:08 +suggested + +05:09 +making at least 3 collections. + +05:11 +Then we can go ahead and edit the featured collection + +05:14 +section. Click it and then use the slider to show + +05:16 +more or fewer products. You can also change which collection + +05:19 +is featured, although by default, Shopify usually just has it + +05:23 +be all of your products. Then when you're happy with + +05:26 +the homepage layout, you can click save. You can preview + +05:29 +it on both desktop and mobile to make sure it + +05:31 +looks clean and easy to navigate. + +05:33 +So this layout is 1 that I used in a + +05:36 +brand new store that had no reviews + +05:38 +and it still converted very well. This is a simple, + +05:42 +minimal, and focused design. Then once you're happy with how + +05:45 +it looks, you can scroll down to the footer and + +05:48 +edit it. So click on the text and change it + +05:50 +to a call to action like inviting visitors to sign + +05:53 +up for special offers or discounts. + +05:55 +And again, if you need help, you can get Claude + +05:58 +or Chatchepitt + +05:59 +to help you generate some text here. You'll also notice + +06:02 +the social icons that we set earlier now appear in + +06:05 +the footer too. You will also see a PayPal icon + +06:07 +as well. Well, later on when we add more payment + +06:11 +options like Visa and Mastercard, + +06:13 +these icons are going to show here too. But yes, + +06:15 +once you're happy with your footer, you can click save. + +06:18 +Then click the drop down menu at the top of + +06:20 +the editor and switch to the checkout page. And here, + +06:23 +you can upload your logo again specifically + +06:25 +for the checkout and you can resize it using the + +06:29 +width slider. And then as an optional step, you can + +06:32 +choose if you want to change the colors for your + +06:34 +checkout page. So some accents you can see are in + +06:37 +Shopify's default blue, which might not match with your brand. + +06:40 +So I changed mine to be a coffee brown color + +06:43 +to match with my niche. And when you do that, + +06:46 +you'll see that the buttons and highlights on the checkout + +06:48 +page now match your chosen color. I also recommend that + +06:52 +you go ahead and you preview the checkout on both + +06:54 +desktop and mobile. And when everything looks good, click save. + +06:58 +And that's it. Your store's visual design is now complete. + +07:01 +We can now move on to the next video. +#+end_example diff --git a/_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org b/_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org index c2208ba..f115bae 100644 --- a/_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org +++ b/_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org @@ -7,6 +7,213 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=3bf69e4b52104bcd9887fb87b5a7bcc7&serverId=99488804638e465693eed17924c57b60][video]] -* Notes +* Review -* Description +** Summary +This lesson explains how to configure Shopify Markets and confirm shipping settings so the store only sells to countries you are willing to serve. + +** Core Idea +Markets define where customers can buy from you. + +If a country is not included in your market settings: +- customers from that country cannot complete checkout + +** Practical Value +- Create a market +- Add target countries/regions +- Avoid unnecessary worldwide selling +- Focus on practical English-speaking markets +- Review Printify-created shipping profiles +- Confirm supplier shipping rates and delivery times + +** Recommended Market Logic +Start with countries that make sense for your language, products, and fulfillment setup. + +Common starting regions: +- United States +- Canada +- Australia +- United Kingdom +- New Zealand + +** Warnings +- Worldwide selling adds complexity +- EU selling may involve stricter tax, privacy, and consumer rules +- Shipping to unsupported regions can create customer service problems +- Do not change Printify shipping rates unless you understand the cost impact + +** Key Insight +You do not need to sell everywhere. + +A focused market is easier to manage than global availability. + +** My Recommendation +Start narrow. + +Choose a small group of English-speaking countries first, then expand later if there is demand. + +Leave Printify shipping profiles alone unless there is a clear reason to change them. + +** Additional Insight +This is an operations-control step. + +It affects: +- checkout availability +- shipping promises +- legal complexity +- customer service load + + +* Transcript +00:00 +All right. In this video, we're going to adjust your + +00:02 +markets and shipping settings. So we've enabled customers to pay + +00:06 +us. Now, we need to decide where in the world + +00:09 +we are willing to ship products. So first, we will + +00:12 +set up markets. Click markets in the left side bar. + +00:15 +Then click create market. Then give the market a descriptive + +00:18 +name. Then click add countries, regions, and select which countries + +00:22 +you want to include in this market. You can use + +00:25 +the search bar or scroll through the list and tick + +00:28 +each country that you want to sell and ship to. + +00:31 +Anyone who is from a country that is not in + +00:33 +your list will not be able to complete a purchase. + +00:37 +So this is where you are defining your shipping regions. + +00:41 +Now, at this point, you might be thinking, okay, Sarah. + +00:44 +Why not just ship worldwide? + +00:46 +And it is a fair question. You can ship worldwide + +00:49 +if you want to but remember that some regions, like + +00:52 +the EU, have stricter tax and privacy regulations. + +00:56 +So that's part of why Shopify does not automatically include + +01:00 +every country by default. And honestly, in my experience, + +01:04 +if you're marketing in English, the majority of my customers + +01:08 +come from the USA, Canada, and Australia + +01:11 +with the USA being by far the biggest market since + +01:15 +my stores and marketing are, of course, in English and + +01:18 +the US is the largest English speaking country by far. + +01:22 +So you don't have to sell to every country on + +01:25 +the planet in my experience. + +01:27 +In my experience, you can focus on the regions that + +01:29 +make sense for you. Then once you've chosen your countries, + +01:32 +click done, then click save. You'll now be taken to + +01:35 +the market's overview. If you have a default domestic market + +01:39 +that you don't need, you can delete it now. For + +01:41 +example, I removed my separate domestic market since I had + +01:45 +already included New Zealand in my main global market. + +01:49 +Then next, we'll confirm your shipping settings. Click settings again + +01:52 +in the left menu and then click shipping and delivery + +01:55 +and it's very convenient. + +01:57 +You will see that Printify has automatically created some shipping + +02:00 +profiles for you. Each Printify supplier has its own shipping + +02:03 +rates and delivery times and these are imported automatically into + +02:07 +Shopify. You can expand each profile to review the rates. + +02:10 +In most cases, you won't want to change anything here + +02:13 +probably + +02:14 +because the prices and delivery times do match the supplier's + +02:18 +own settings. But if you did want to edit something, + +02:21 +you can click the menu, which is the 3 dots + +02:23 +next to a rate, and choose edit. Then, you'll be + +02:26 +able to adjust it. But again, the default setup is + +02:30 +oftentimes + +02:31 +the best choice. So once you've looked over everything, + +02:34 +we are ready to move on to the next video. diff --git a/_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org b/_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org index 60349c4..c246073 100644 --- a/_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org +++ b/_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org @@ -7,6 +7,87 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=cd39fb773c09aa0738987def10438f19&serverId=99488804638e465693eed17924c57b60][video]] -* Notes +* Transcript +00:00 +Okay. We can now go ahead and wrap up the -* Description +00:02 +final little adjustments to your store + +00:04 +before you send it live. So let me walk you + +00:07 +through it. Head into settings and under the general section, + +00:11 +make sure you've named your store. If you haven't, go + +00:13 +ahead and type it in now and click save. Then + +00:17 +scroll down to your currency settings. You'll want your store's + +00:19 +default currency to match the main country that you're selling + +00:22 +to. So for me, that's almost always the USA. So + +00:26 +I set my store's currency to USD. Then right underneath + +00:29 +that, you will find the unit system. The same idea + +00:32 +here. Choose the system that your customers are most familiar + +00:35 +with. Since I target the USA market, I switch mine + +00:39 +to the imperial system. Then after that, there's just 1 + +00:43 +more thing to adjust. Keep scrolling until you see the + +00:46 +order processing section and turn on automatic fulfillment. + +00:50 +This is what lets Printify fulfill orders for you without + +00:54 +out you having to lift a finger. I also choose + +00:57 +to turn on the option to automatically notify customers when + +01:00 +their order ships. The only box that I personally leave + +01:04 +unchecked + +01:05 +is the 1 that auto fulfills high risk orders. + +01:08 +Those are the ones that I prefer to review and + +01:10 +if needed, cancel and refund. + +01:13 +Thankfully though, these are pretty rare. But yes, once everything + +01:16 +looks right, just click save And there you go. You + +01:19 +have completed this step. + +01:21 +So let's now move on to the next video. diff --git a/_subsections/03-create_run_store/S03|L26 - make shopify store live.org b/_subsections/03-create_run_store/S03|L26 - make shopify store live.org index 29dfa38..6e7f540 100644 --- a/_subsections/03-create_run_store/S03|L26 - make shopify store live.org +++ b/_subsections/03-create_run_store/S03|L26 - make shopify store live.org @@ -7,6 +7,50 @@ - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=19b513044b81bd6d9b54ae5f72a91b6f&serverId=99488804638e465693eed17924c57b60][video]] -* Notes +* Transcript +#+begin_example +00:00 +Okay. Now it is time for the big moment. It -* Description +00:02 +is time to officially take your store live by removing + +00:05 +the password. Yes, because up until now, Shopify has actually + +00:09 +been interestingly enough blocking the public from seeing your store + +00:13 +because they've been showing a password screen to anyone who + +00:16 +is not logged into your admin account, meaning that if + +00:19 +you had shared the link to your store, no 1 + +00:22 +could actually view anything yet. + +00:24 +So let's fix that. From your dashboard, click Online Store + +00:28 +and then select Preferences. + +00:30 +Scroll until you see the password section and turn it + +00:33 +off and hit Save and then that's it. Your store + +00:37 +is now officially live. Congratulations. + +00:39 +You did it. That is such a huge milestone. + +00:43 +Well done. You are now able to receive orders. Congratulations. +#+end_example diff --git a/_subsections/03-create_run_store/c16-create_page-refund_policy.org b/_subsections/03-create_run_store/c16-create_page-refund_policy.org index 35d3e06..6fa8486 100644 --- a/_subsections/03-create_run_store/c16-create_page-refund_policy.org +++ b/_subsections/03-create_run_store/c16-create_page-refund_policy.org @@ -5,7 +5,7 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=464ba3fa9db3f038d7e943d7dbcfdcae&serverId=99488804638e465693eed17924c57b60][video]] +- [[][video]] - [[https://docs.google.com/document/d/1dVb7zy8sDgaR8bGQcicvywpOH1gNRjGjkZvtLkvFtLk/edit?tab=t.0#heading=h.8eszb3qnk2m7][refund policy text USA based]] - [[https://docs.google.com/document/d/1fDGQ7fIWu62bXCGGbVCDzPeAB6gTcuBBK--aAExE7TE/edit?tab=t.0#heading=h.8eszb3qnk2m7][refund policy text International]]