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b/_share/media/img/step_05/lesson_12/ex03a-imageflip_meme.png new file mode 100644 index 0000000..2c787c0 Binary files /dev/null and b/_share/media/img/step_05/lesson_12/ex03a-imageflip_meme.png differ diff --git a/_share/media/img/step_05/lesson_12/ex04a-hashtags.png b/_share/media/img/step_05/lesson_12/ex04a-hashtags.png new file mode 100644 index 0000000..99bef9d Binary files /dev/null and b/_share/media/img/step_05/lesson_12/ex04a-hashtags.png differ diff --git a/_subsections/01-select_a_niche/c03-hack_algorithms.org b/_subsections/01-select_a_niche/c03-hack_algorithms.org index 4ace130..b0505d3 100755 --- a/_subsections/01-select_a_niche/c03-hack_algorithms.org +++ b/_subsections/01-select_a_niche/c03-hack_algorithms.org @@ -87,4 +87,4 @@ curr: 5:08 - if you make products totally different than you'll original you won't match - so you want to make products ADJACENT to what works -* DescriptionHey there and welcome back! This is an extremely important video to watch. This video explains how I hack algorithms of websites by choosing to pick a store niche rather than just opening up a general Print On Demand store. +* Description diff --git a/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org b/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org index 6b07c8e..30c479d 100755 --- a/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org +++ b/_subsections/01-select_a_niche/c04-phase_1_brainstorm.org @@ -29,6 +29,7 @@ - still worth it + ** how to brainstorm *** etsy - look for a print on demand product and observe what niches exist diff --git a/_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org b/_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org new file mode 100644 index 0000000..25a09be --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org @@ -0,0 +1,149 @@ +#+title: S05|10 - how to optimize your homepage +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=2927218456b5d2dbd79df0ebc3793f82&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +We’ve got one more page in our store to optimize and that is our homepage. For our homepage, we want to expand it out so that they’re at least 400 words. The tricky part with this is that the theme Pop we are using isn’t the easiest to do that with. The Pop theme looks great but it’s highly visual and the homepage setting leaves us a lot of room to add text.  + +You may not have thought about this, but the featured products on your homepage do indeed count towards our word count. So what we’re going to do is we are going to add 16 featured products to our homepage. And then we’re going to add a title to that and that will about 150 words to our homepage. + +To supplement that, we’re going to add two blocks of text. One before our featured products and one after our featured products. The first block of text will sell the items in our store. When you create a website copy, be sure to include how the products will change your customer’s life. So for the first block of text, this is what you should focus on. + +The second block of text will go underneath the featured products is going to be a block about how you care about your customers’ experience, shipping the items as soon as possible and things like that. + +We’re going to splitting the text into two different sections so that we don’t just have a one big ugly block of text on the page. + +After that, we’re going to be going into the Image Gallery and updating the image alt data for each image. + +If you’re following the steps in the E-Comm Clubhouse, as part of Step 3, we updated the homepage and added an image slider. If you haven’t been following along and want to see how to do that, I recommend you go that video and watch how to do it. + +So let’s get started! + +So in Step 3, we have created a very simple homepage like this.  + +#+caption: the simple homepage +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex01a-simple_homepage.jpeg + +There are 12 products here on the homepage but we don’t really have any text. This is not bound to work. If we want to get SEO traffic, we need to have our primary keyword so we need to have more text on here.  + +The first thing we need to do is to come to Products then click Collections. Click ‘Create Collection’. + +#+caption: create collection +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex02a-create_collection.jpeg + +You can name the collection Homepage or whatever you like, it doesn’t really matter. Then choose Manual. Click ‘Save’. + +#+caption: edit and save the collection +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex02b-edit_and_save.jpeg + +Once done, click Save. Then we will add 16 products. So choose the 16 products that you like the most by clicking the checkbox beside the product. And then click ‘Done’. + +#+caption: choose 16 products +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex03a-choose_16_products.jpeg + +Then you want to click Sort, then choose Manually. + +#+caption: sort manually +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex03b-choose_sorting.jpeg + +Choose and drag your most exciting products to be at the top of your list because this will show at the very top of your homepage. So sort them in whatever you think is most exciting to the least exciting. The most important of all is to have the first 4 products to be the products that are the most exciting because those are the products that the customers are most likely to see because they’re going to be in four rows of four. So at least have the first four exciting. So go through and manually sort them and make sure to click Save. + +Now that we have the homepage that we need, go to Online Store and click Customize. + +#+caption: customize online store +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex04a-customize_store.jpeg + +Now come to Featured Collection. Then click on Change.  + +#+caption: change featured collection +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex04b-change_featured.jpeg + +You want to have them with 4 rows and you want to have the title and the price to show always. + +#+caption: set rows +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex04c-set_rows.jpeg + +Now we want to add a title for this collection set. I’ve already written a title for this so I’ll just copy and paste it here. Click ‘Save’. + +#+caption: set title & save +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex04d-set_title_and_save.jpeg + +Go back. Next, we’re going to click on Add Section. + +#+caption: add section +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex05a-add_section.jpeg + +Choose Rich Text then click ‘Select’. + +#+caption: click 'rich text' +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex05b-rich_text.jpeg + +Once you’re done with that, you want to go back then drag the Rich Text box under the slideshow box. Click the Rich Text box again. + +Now, I’ve written out a copy already and I’ve checked the total word count which is 260 words. So it’s going to push us to our 400 words goal. Now, let’s copy and paste the copy in. Select ‘small’ for the text size then click ‘Save’. + +#+caption: add description to rich text +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex05c-add_desc.jpeg + +Sometimes it can really be a bit tricky to figure out how you are going to talk for 100 to 150 words worth. So this is a store that sells novelty coffee items, to talk about that is kind of tricky to make it 100 to 150 words in length. What are you going to say? One of the easiest ways to extend is to talk about the different items and stuff and mentioning the items and saying who they are for is a great way to extend it. + +Now, we’re going to add a Rich Text block again. We’re going to add a section where I talk about customer service. So do the same process, copy and paste the headline and text from your copy.  + +You don’t have to be talking about coffee mugs all the time, you can spend some time talking about customer service because it is very relevant. One interesting that you’ll notice is that I’ve added some emojis. + +#+caption: using emojis in description +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex05d-emojis.jpeg + +Emojis are something you don’t want to overuse as they can make you look unprofessional. I’m not overusing them but I am adding them to make my copy appear more personal. + +Once you’ve copy and paste the text, make sure the Rich Text block is placed under the featured products, if not just drag to the correct position. And there you have it, we have added our text there. + +#+caption: place the rich text block you made +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex05e-place_rich_text.jpeg + +Now, we’ve got a 400 word-count on the site which is good. But we want to add in our image alt data as well. So go to the Slideshow and click on the first image. + +#+caption: open alt-image data +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex06a-open_alt_image.jpeg + +Then click Edit. Then put your primary keyword in the Image Alt Text box. Click ‘Save’. + +Then click ‘Save’ again for our theme customization. + +#+caption: add and save the text +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex06b-add_and_save.jpeg + +Then do the same process with the other images in the slideshow. Just use secondary keywords. Once you’re done with this, then click Save. + +Now, there’s one more thing that we want to do. We’re going to back to our admin area then click on Preferences. This is the area where we are going to add our homepage title and meta description. Remember, your homepage title is important. Google does look at this to rank for the keywords. So the keyword I am targeting is coffee gifts and I’ve created the title and description already.  + +#+caption: edit the meta info for homepage title and desc +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_10/ex07a-homepage_title_and_desc.jpeg + +Once you’ve done that, don’t forget to click Save. + +There you have it, you have now optimized your homepage! diff --git a/_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org b/_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org new file mode 100644 index 0000000..090b42d --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org @@ -0,0 +1,14 @@ +#+title: S05|11 - how to add & optimize blog posts +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=1b4f31b8cae46d70b3bea11209f4b65e&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +no info at this time diff --git a/_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org b/_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org new file mode 100644 index 0000000..378f1cb --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org @@ -0,0 +1,76 @@ +#+title: S05|12 - how to build backlinks with instagram pages +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=3bf1db85c6738daee59f81f85d058ba3&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +In this video, we’re going to talk about something important to SEO and that is backlinks.  + +So what is backlink? If you go to ahrefs, and type in Wholesale Ted, you’ll see what type of websites have a backlink to our website. You’ll see an article from Entreprenuer.com where I talk about what I love doing the most. Under my feature, there’s a link that when you click it, it goes to my Wholesale Ted website. That link that Entrepreneur.com posted is what you call a backlink. It’s a link that goes to an outside page. + +Essentially, Google treats backlinks as recommendations from other sites. Google wants to see that you are creative and have optimized your website. + +If we can get some strong backlinks with a strong SEO strategy, it’s possible to outrank the others. + +What do I mean by a strong backlink? + +Well, Google doesn’t look at all backlinks as equal. Nope. Think about it, I’ve got a backlink from Entreprenuer.com and I’ve got a backlink from Dropship News. Do you think getting a backlink from Entreprenuer.com is as prestigious as getting a backlink from Dropship News. The backlink from Entreprenuer.com is coming from an authoritative website thus Google values it much higher. + +  + +Authorative backlinks are what you really want so you they are the backlink that you really need to have. If you go back to ahrefs and check on Wholesale Ted, you will see that it’s not the backlink from Entrepreneur.com that has the most clicks. It’s actually my backlink to my website Wholesale Ted. + +Google loves to see social media accounts that have lots of followers that have actual active fans linking back to your account, they highly value this. And the easiest way to grow real, active fan base in Instagram is through “niche meme pages”. + +For example, this IG account that I am following even if I’m not an accountant, it’s called big4accountant. It’s got lots of memes and jokes and I think they kinda hilarious.  It makes me feel lucky and blissful that I don’t have to deal with office job. Even I can appreciate these memes. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_12/ex01a-instagram.png + +A link in the bio would be a very powerful backlink. So that’s going to be our secrete SEO strategy. In addition to the on page SEO we have done, your goal is to grow at least meme instagram page and link back to it in your bio. + +So I’m going to quickly show you now how to do this. Now, go to your Instagram account and click on the stripe lines button. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_12/ex02a-start_process.png + +Then scroll down to Settings then click Add account. Now click Sign up. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_12/ex02b-sign_up.png + +Then complete the sign up process. You can use your email address or phone number to sign up. After that just click on change username and then type in any username that you would like to use. If you want to change it later you can do that as well. On the add the photo section, you can skip as we’ll be adding a profile picture shortly. + +Once, you’ve done this, then go ahead and add 20 funny videos or images to your page. And here are some ways on how you can find these. + +One way is to go to reddit and type in your niche and do a search for that. For example, if you niche is dog, do a search for that and the select to look at the top posts form the last month. You can also go to Instagram and do a search of posts related to your niche and you can share them in your page. + +The other way is to go to Pinterest and type funny dog meme or funny dog images  and with that you’ll have lots of images pop up. + +You can also create your own memes. You can do that by Imageflip and create a meme super easy. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_12/ex03a-imageflip_meme.png + +Now that you have your account set up, it’s time to grow it so that you can 10 thousand or hundred of thousands followers and maybe one day, even to 1M plus followers. To grow it, you need to be committed to updating it daily.  + +Luckily, it’s very easy to do. Each day, post 2 funny video or pictures to your account. You also want to make sure that for each post that you make that you include a comment of 30 different, relevant hashtags which is the most that you can use. + +Usually, hashtags that have 5000 posts is good for organic growth. If you pick super popular hashstags, your post is going to be dwarfed by bigger pages who are using them as well. + +You can find hashtag ideas on all-hashtags.com. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_12/ex04a-hashtags.png + +I also recommend that each day, you follow 50 Instagram users who are interested in similar pages to yours. This is very easy to do. Go to a pre-existing meme page in your niche, click on the most recent picture and click the likes then follow the people that have liked their photo or video. When you do this, the person you followed will get a notification that you followed them, this will encourage them to go and check out your page and if they like it they will follow you back. You can follow and then unfollow them after a week. + +And don’t limit yourself to one Instagram page, you can create several pages. By taking the time and effort these Instagram pages that are relevant to your store, you will also be driving organic traffic to it. As your pages grow, people will start looking at the link on your bio. And you know what, that is potential customer and potential sales. + +So go ahead now and get started with your first Instagram meme page. diff --git a/_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts, tiktok, reels.org b/_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts, tiktok, reels.org new file mode 100644 index 0000000..79bc0f9 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts, tiktok, reels.org @@ -0,0 +1,13 @@ +#+title:#+title: S05|13 - how to film a mobile video for youtube shorts, tiktok, reels +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=759d8f9ba98c22a4fc410ac0b6d8e0c0&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +nothing here yet diff --git a/_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels.org b/_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels.org new file mode 100644 index 0000000..a0c81d2 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels.org @@ -0,0 +1,12 @@ +#+title: S05|14 - how to edit a mobile video for youtube shorts, tiktok, reels +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org b/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org new file mode 100644 index 0000000..a12124f --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org @@ -0,0 +1,12 @@ +#+title: S05|15 - introduction to facebook ads (watch first!) +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org b/_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org new file mode 100644 index 0000000..b6eb7a0 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org @@ -0,0 +1,12 @@ +#+title: S05|16 - how to create a facebook business account +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org b/_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org new file mode 100644 index 0000000..b12f097 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org @@ -0,0 +1,12 @@ +#+title: S05|17 - how to create a facebook fanpage +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org b/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org new file mode 100644 index 0000000..aaf549b --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org @@ -0,0 +1,12 @@ +#+title: S05|18 - how to install the facebook pixel +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org b/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org new file mode 100644 index 0000000..e9dd606 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org @@ -0,0 +1,12 @@ +#+title: S05|19 - how to create a showcase video ad +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org b/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org new file mode 100644 index 0000000..6d0b378 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org @@ -0,0 +1,12 @@ +#+title: S05|20 - how to edit a showcase video ad +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org b/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org new file mode 100644 index 0000000..d421d2c --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org @@ -0,0 +1,12 @@ +#+title: S05|21 - how to create an example video ad +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org b/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org new file mode 100644 index 0000000..67e71e9 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org @@ -0,0 +1,12 @@ +#+title: S05|22 - how to edit a example video ad +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org b/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org new file mode 100644 index 0000000..7dd8fc5 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org @@ -0,0 +1,12 @@ +#+title: S05|23 - how to create a low-budget facebook ad campaign +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org b/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org new file mode 100644 index 0000000..cf483a9 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org @@ -0,0 +1,12 @@ +#+title: S05|24 - how to create a 3-ad creative facebook ad campaign +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org b/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org new file mode 100644 index 0000000..b410257 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org @@ -0,0 +1,12 @@ +#+title: S05|25 - how to scale facebook ads +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org b/_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org index 7b2635e..7f48f76 100644 --- a/_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org +++ b/_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org @@ -10,3 +10,192 @@ * Notes * Description + +In this video, I am going to answer one of the most common questions I get asked. And that is this: Sarah: Isn’t it impossible to get traffic & sales to a brand new Etsy store? It doesn’t have any previous sales, or reviews, or social media following. + +Yep. It’s a myth that I see that’s talked about a lot: that new stores aren’t making money, can’t make money, and only the top stores on Etsy are the ones that are able to make sales. But it’s simply not true. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex01a-comment.png + +Nope: I recently started a brand new Etsy store. No reviews. No social media following. Nothing. Yet, within 2 weeks, I had already made my first 2 sales. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex02a-chart.png + +And I’ll clarify a few points. That new store did NOT use any intellectual property. No, I didn’t try and piggyback off of popular brands like Nintendo, Taylor Swift or Disney. All of the designs are 100% original. And I did NOT sell any custom products. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex02a-chart.png + +Well: it’s because, as I discussed in this video, ‘How I hack the algorithms by choosing a store niche’ back in Step 1, Etsy has a feature built into their algorithm to help new stores succeed, called Test Impressions. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex02b-niche_chart.png + +You see, what most people don’t realize is that Etsy WANTS new stores to succeed. They actively WANT new stores to do well… Because this helps them make money! + +And they explained why in this investor report back in 2023. In this slide that they showed their investors during their meeting, they explained a big change that they have made to their algorithm. The first slide shows the search results that a customer would previously get for the phrase, “back-to-school”, and the second slide shows the new search result that customers now get when they search for that same phrase.  + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex03a-investor.png + +In the first screenshot, the customer was shown multiple similar listings for the most popular back-to-school products on Etsy: like custom pencils. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex03b-custom_pencils.png + +And these were, unsurprisingly, from already the most popular, established stores. + +But in the second screenshot, you can see that they instead changed the algorithm to show customers a much bigger variety of niche products that were picked just for the customer, based on their own personal purchasing history, such as custom backpacks from a new store. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex03c-larger_selection.png + +And so thanks to these changes Etsy has been making, now, instead of just showing the most popular stores with lots of reviews, it instead highlighted new, smaller stores and sellers. And the reason why Etsy has invested in this change is because, well…they don’t want customers to get bored. + +Yes. If they only show the stores that are established, selling broader products, customers will keep seeing the same items over and over again. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex03b-custom_pencils.png + +But instead, Etsy wants customers to be constantly discovering new products that are even more specific to their desires. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex03c-larger_selection.png + +And so they’re using new AI technology to pair customers with specific, niche products that based on their previous purchasing history, they would likely love. + +But, for Etsy to be able to do this effectively, they also need to have a LOT more stores because they need a LOT more products to be added so they can have a much bigger variety for their customers. + +But, the truth is, this can be difficult for Etsy because new stores often don’t have good products, they instead have generic, boring products. + +*** Test Impressions +*Which is why Etsy has, from my experience, added the TEST IMPRESSIONS feature into their algorithm.* + +Because you see, here’s the thing. Sure, on Etsy, one way people buy items is they go to the search bar, and they search specific keywords that they want to find products for. + +But, another way people buy them is through discovery pages. These are pages like the Homepage & the Etsy mobile app. On these discovery pages, Etsy recommends products to you that they think you might like. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex04a-because_viewed.png + +I find it really interesting but lots of “Etsy gurus” focus so heavily on search engine traffic. When honestly, in my experience, this is the best type of traffic and it is also increasingly how customers are now purchasing from Etsy – through these discovery pages. + +And so here is a breakdown of my new store’s total traffic. The direct traffic was basically just me, making sure each of my listings looked good each time I launched them so what is instead is relevant is that in my first 2 weeks of launching, Etsy sent me 29 visitors, 2 of which went on to purchase, and more than half of them came from the Etsy discovery pages. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex04b-breakdown_shoppers.png + +This is, in my experience, where Etsy likes to test new products from new stores. So, let’s say for example that I started a new store, themed around pets, and I created this funny Dachshund mug. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex05a-coffee.png + +Well, what Etsy’s algorithm will do, from my experience, is it will try and look for customers in their database that might be interested in this mug. So, they might try and look for customers that have previously bought items themed around Dachshunds.  + +And if I use keywords like the word “pun” or “joke” in its listing, they will get even more specific, and look and see if they can find Dachshund dog owners, who have also previously bought joke items about puns.  + +And if they see the keyword “black mug” they can then try and get even more specific, and try and identify Dachshund owners, who have previously bought joke items featuring puns, that have also previously bought black mugs, instead of white mugs. + +And if they see that in your store profile, you say that you’re a stay-at-home-mother that is using the store as a way to provide extra income for your family, the algorithm can narrow it down even further, and look for Dachshund owners that have previously bought joke items featuring puns, that have also purchased black mugs instead of white mugs, that have shown to have an affinity for purchasing from stores that are run by stay-at-home mothers. + +They’ll then place your mug on the discovery pages, like the homepages, of a small group of test customers. As you can see on these pages, the store reviews & sales are not shown. The only thing the customer sees is the price and, most importantly, the picture. On these pages, your product will succeed based on how it looks, not on how many reviews you have. + +Which is why it’s a great place for Etsy to give new stores test impressions. Because it is a fair test. You aren’t at a disadvantage for being a new store with no reviews. Instead, if your product passes this test, it’s because it looked cool. Whereas if it fails, it’s because it wasn’t interesting enough. + +It is a way for Etsy to let products be tested purely on their own merit. And so then, in my experience: if they show it to a bunch of test customers, but nobody clicks on it, then Etsy will gain no data on who likes it, and so won’t be able to show it to new people. + +But, if people do click on them, like what happened in my new store.  + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex05b-new_store.png + +Then Etsy will be able to get data from who clicked on your listing, and also see it was interesting enough of a design to get clicks too. Then can then use that data to analyze the customers who clicked on it, and try and identify similar customers to those customers. Then, they can show your product to them as well. + +And they do that, until they find a customer that purchases your product. Then, they’ll then use the data from that customer to then find more customers similar to that! + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex05c-chart.png + +And that is how your sales grow: the more data Etsy has, the more they can connect your products to the right customers, resulting in more sales & money for you. So, as you can see then, the “trick” that I use to get sales as a new Etsy seller, is surprisingly simple. + +I don’t have some super secret research hack, that requires me to pay an expensive monthly subscription to an Etsy research tool that I am affiliate for (laughs) + +Instead, it’s doing 2 things really well. One is in creating & designing products which, when placed on a customer’s homepage, will stand out and look better and more interesting than the other products on there. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex06b-suggestions.png + +That is exactly how someone can end up posting 500 products and have little to no sales like this person. If all 500 of their products look generic and boring, no one will click on them, and so their test impressions will fizzle and Etsy will stop showcasing their listings. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex06a-complaint.png + +You are literally wasting your time if you just try and create 500 generic products. That low effort “go wide” strategy doesn’t work. You can’t trick customers into clicking on your products. They’ll only click on them if they like them. So, the key to getting free traffic is to create clickable designs, photos and products. + +If you’ve seen my video here on the YouTube Channel, you’ll know that one way I do that is with the cross-idea formula. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex07a-cross_idea_formula.png + +It’s when I find a popular, clever product design in one niche, such as this t-shirt here in the hunting niche. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex07b-tshirt.png + +And then find another niche that the design doesn’t exist in on Etsy, such as I did in that video, when I discovered an opportunity in the pet parrot niche. Then, I come and use that design, but apply it to this new niche to come up with my own clever, clickable product. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex07c-search.png + +Because, it fills a gap in the market. By doing this, I created a product that did not yet exist. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex08a-design.png + +This makes it stand out from the others. This is, in my opinion, the easiest way to create clickable products as a new store: to create products that fill a gap in the market. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex08b-tshirt.png + +But there is a second thing that I do and that is to focus on niche products. Yes, because here’s the thing. In my experience it is easier for Etsy to guess what customers might be interested in buying this mug here: + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex09a-weiner_coffee.png + +Compared to this generic Dog Dad mug here. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex09b-dad_coffee.png + +That’s because Etsy’s algorithm has less data to work with to be able to correctly guess which customers to test your products with. First of all, if you think about it, there are a lot more dog dads than Dachshund owners. And secondly – let’s be honest, this mug is, well, very generic. + +Because you think about it. Not only was the Dachshund mug about a specific dog breed: but it also was a pun. So it could look for customers that liked both of these to test it with. + +But this design? It’s just super generic. There isn’t really anything descriptive about it to help them connect it to the right niche customers. + +So, chances are, if they try and test it with customers, they won’t be able to find the right customers to click on it. And it would fizzle. + +And then, unfortunately, I’d probably end up like this person here. I’d have 500 generic designs that I had copied, that nobody wanted because they already had plenty of better options to choose from! + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex10a-complaint.png + +So I hope that this demystifies the Etsy algorithm for you, and shows why – even as a new store – you can indeed gain traction within the algorithm. + +It is by filling gaps in the market. When people ask me, Sarah – why do you spend so much time talking about designing products, instead of traffic methods, this is why it’s because great, clickable products are, in my experience, the best traffic method there is.  + +And don’t forget, if you’d like a refresher on the Etsy algorithm and to see it visually in-action, I highly recommend re-watching my video where I drew it out as a diagram. You’ll find that video again in the Step 1 video series.  + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_01/ex10b-niche_chart.png + + +However, while the key I’ve found to getting free traffic and sales on Etsy is to focus on creating and designing great products that fill a gap in the market. + +As you probably noticed, you still need to also give Etsy data to pair your products with the right customers. + +Which means, you still need to do other things too: such as optimizing your listings with the right keywords. And optimizing your store profile, by filling in as much information as possible, to give it as much data as possible. + +And so those are some of things that I’ll be discussing in the rest of this series, and sharing my strategies on how I’ve done that. So I’ll see you in the next video! diff --git a/_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org b/_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org index 867c9f1..7a896a2 100644 --- a/_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org +++ b/_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org @@ -12,191 +12,111 @@ * Description Hey there and welcome back to a new video. And in this video, I’m going to explain how I use Etsy Ads to boost the FREE sales and FREE traffic that I get from Etsy’s organic algorithm. - - But first, let me explain what Etsy ads are because they are VERY different from other forms of paid traffic and advertising that you will find online. - - So, here’s the thing, right? When you come to Etsy and you do a search for a phrase, such as funny mugs, Etsy will show you a bunch of search results. Well, some of those search results will have a little word, ‘ad’, with them. If it does, it means that this is a paid ad. It isn’t an item that is organically placed there, for free, by the Etsy search algorithm. - - - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex01a-funny_mugs.png And just to clarify as well, you do NOT have to use Etsy ads to make sales or run a successful store on Etsy. - - Nope. As I showed in earlier videos, I recently started a new store and within 2 weeks, I already had my first 2 sales, and I ran no ads: it was just free, organic traffic since, well, you have to wait 2 weeks to turn on ads anyway, even if you do want to run them. - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex02a-sales_graph.png So no, you don’t need to use them. They are indeed optional. In fact, truthfully most people I know who run successful Etsy stores, don’t even use ads. And that isn’t because ads are bad, or they don’t work. It’s just, well, understandably, most people don’t like paying for ads so honestly, most people don’t bother turning them on. - - But I’ll be honest, I think that is a lost opportunity because not only as I’ll show you, they can be very powerful, but they’re just simple and easy to turn on and run. Yep. Because here’s the thing right. Let’s say that you decided to run a paid advertising campaign on a social media app, like Instagram, or Facebook. - - Well, you have to provide Facebook with the data, to run that advertising campaign. So, for example, you have to provide Facebook with a picture, photo or video of your product to use in the ad. And you have to type out advertising copy that you want Facebook to use to, well, advertise your product. - - Whereas on Etsy, as you can see, it’s literally just the listing. Etsy just shows your standard, usual listing, but they artificially inflate it in the search results. - - - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex03a-listing_mugs.png This means you don’t have to provide Etsy with a photo, or any advertising copy. All you literally have to do is open up your Etsy listing, and click to turn on ads for it. And it’s just a little toggle button inside of your Etsy item listing. That is all you have to do. - - It is a very beginner friendly form of traffic. And it’s especially beginner friendly because, well, for better or for worse, you don’t even choose who Etsy shows your ads to. - - Nope. Instead what happens is that Etsy’s ai will look over your listing and it’ll look for keywords that you added to your listing, when you created it, and they use those keywords to identify search phrases to show your product ad on. - - So, let’s again take this funny Dachshund Mug for example, and say that you had titled it, Funny Dachshund Pun Mug. - - - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex03b-dachsund_mug.png Well, what Etsy does is it takes the keywords in your listing, and it will start to show your mug for search phrases that use those keywords. - - So, for example, if somebody searches for the phrase, Dachshund Mug, the Etsy ad algorithm will start to show your mug to people who are making that search. - - However, this also has a downside. Because let’s say that somebody was searching for the phrase, Funny Pun Mug. - - Well, you used those keywords in your listing. So Etsy might choose to show your mug to that customer. The only problem though is that, in this scenario, the person who was making this search does not own a Dachshund dog. And so, chances are, they won’t want to buy your mug. So showing it on that search phrase is useless. - - So as you can see, there are pros and cons of Etsy choosing your search phrases for you. On one hand, it means that it is less effort and it’s easier to get started compared to other forms of paid advertising, that make you select and pick your audiences. - - But on the other hand, it means that Etsy will show your listings on search phrases that are not relevant. Luckily though, this isn’t quite as bad as it sounds. Because unlike other forms of paid advertising like Facebook ads, which charge you for views and impressions, Etsy only charges you money if somebody actually clicks on your ad. So, these ads that got shown to me here: well, as long as I don’t click on them, then it costs the store nothing to advertise them. - - - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex03c-listing_mugs.png But, if I did click on one, then Etsy would charge them money regardless of whether an item sells or not. And they usually charge around 50 cents per click. Sometimes more, sometimes less. But it’s around 50 cents on average per click. - - Now, while this is annoying, I personally would not be too upset by this. And that is because, if you think about it, if you did not own a dachshund dog, then even if Etsy did show you an ad for a funny mug featuring a Daschund pun – what are the chances that you’d actually click on it? It’s very small. - - And so in my experience, while a lot of people complain about this, I don’t think it’s too big of a downside. Most people are worried that if they run ads, they’ll rack up a bill for a bunch of useless clicks, and lose a bunch of wasted money. But in my experience, that isn’t the real downside of this strategy since usually those sorts of people don’t click anyway. The real downside is instead the time lost. - - Because what Etsy will ask you to do when you turn your ads on, is it’ll ask you to keep your ads running with them for 30 days, before you consider turning them off. And that is not a requirement, by the way. You can turn your ads off at any time that you choose. But, they will recommend that if you can, to keep them running for at least 30 days. - - And that is because that gives their algorithms time to learn more about which search phrases actually match best with your product. So they’ll take the keywords in your listing, and use that for a bunch of search phrases, and see which search phrases actually result in clicks, and then overtime narrow it down and only show it on the search phrases that get clicks from viewers. - - But of course: all of that takes time. So, it can be slower than expected for your ads to actually start making you money while it figures out which search phrases actually get bites. - - Whereas on other more advanced advertising platforms, such as Facebook, since you pick your audience, if you pick it right, you can find your target customers faster – overnight even. - - But I view business more as a marathon, rather than a sprint. So: since I treat it like a marathon, I don’t mind waiting that time as a trade-off for how simple and easy they are to turn on and run. Plus, in my experience, I haven’t actually needed to wait 30 days, which is something that I’ll discuss later in my next video, where I show my exact $5 a day Etsy ad strategy. - - But yes, that is what Etsy ads are, and how they work. So then, here’s the next question. Sarah, You said that Etsy ads help you boost your FREE sales by giving you FREE traffic. Yet here you are, talking about how much money they cost. What gives?! - - And that’s a good question. So, here is the thing, right? A lot of Etsy content creators will, rightfully so, point out that Etsy has said that the search results are not influenced by Etsy ads. Which is somewhat true. Etsy does not inflate your organic free traffic if you run ads. So, you can’t brute force your way to higher search engine rankings, by buying clicks from Etsy ads, unfortunately. - - However, consider this. On Etsy, in my experience, anywhere from 5 percent to 30 percent of customers will leave your store a review. And, in my experience, the more reviews you have, the higher your store conversion rates. And do you know what is one of the biggest factors that the Etsy algorithm considers, when raising up a listing in its search results? - - It is conversion rates. If Etsy sees a high number of customers clicking on an item, and then purchasing it, then it is going to want to show that to more people. - - Etsy is financially incentivized to promote listings with high conversion rates. Because that increases the number of sales their website makes which makes them more money from seller transaction fees. And so that is why I love Etsy ads. Especially for new stores. - - Because it helps you get eyeballs on your listing. Which can help get you more sales. The more sales you get, the more reviews that you get. And once you’ve got a small collection of reviews, then it’s going to be much easier to get organic, free traffic because people will trust your store more and convert at higher rates. - - And plus, in my experience, while Etsy have said that the search algorithm is separate from their Etsy ads, and that they don’t influence each other, I have never personally seen Etsy say that their discovery pages are not influenced by the data that they collect from Etsy ads. - - Nope. Because as I said, my new stores don’t really get search engine traffic anyway, and that isn’t the traffic I care about either. It’s traffic from the discovery pages like the homepage. That is where my sales come from. - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex03d-discovery_listing.png And: if you’ve watched my previous videos on how to get more traffic from these pages which, by the way, I STRONGLY recommend you do if you haven’t already. +*** How I Hack Algorithms By Choosing A Store Niche - Then you’ll know that a big way to get that is to provide Etsy with data on your ideal type of customer. So, for example, if you’re selling this mug, then you want to help give Etsy data that your target customer is Dachshund owners. - - - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex04a-dachshund_mug.png That way, they can pick some customers to test your product on by showing it on their homepage. And if any of those customers that Etsy shows it to click on your product or, even better, buy it, then Etsy’s algorithm can look through its customer database, and try to identify customers similar to those and show it to them. This is how clicks and sales can grow and snowball on the platform. - - - +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_04/ex04b-discovery_listing.png It’s like a chain of dominos. But, that one domino has to first of all fall in the chain, so that the rest can fall after it. And so, I’ve found that by turning on paid ads, that ad can be the domino for a product. If my ad can get a sale, then Etsy will still be able to use the data from that customer profile to find other similar customers, and show it to them. - - And so do you have to use Etsy ads if you would prefer not to? Absolutely, no, you don’t. But, if you can, do they help speed up the process of improving your position in the Etsy algorithm to get free traffic from its recommendations on the platform? - - Well, in my personal experience, yes. Yes they do. So, now that we know what the ads are, how to use them and turn them on, in my next video I’ll share with you my low budget Etsy ad strategy. So, go ahead, watch my next video, and I’ll see you over there diff --git a/_subsections/05-traffic_buyers/S05|L05 - my exact low budget etsy ad strategy.org b/_subsections/05-traffic_buyers/S05|L05 - my exact low budget etsy ad strategy.org new file mode 100644 index 0000000..1e7534f --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L05 - my exact low budget etsy ad strategy.org @@ -0,0 +1,168 @@ +#+title:#+title: S05|L05 - my exact low budget etsy ad strategy +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=5c82be053c22692e0db4787278668385&serverId=99488804638e465693eed17924c57b60 +][video]] + +* Notes + +* Description +Hey everyone and welcome back! In this video, I’m going to share with you my exact low-budget Etsy ad strategy. Now, it probably goes without saying but I highly, HIGHLY recommend that you go back and watch my first video on Etsy ads. + +In that video, I explain what Etsy ads are, how they work, their limitations, and also how you actually turn them on. So, if you haven’t watched that video, I’d strongly recommend you do so. Here’s the link to that video: + +How I Use Etsy Ads To Boost My Free Traffic & Sales + +Now, let’s get started on my strategy. And it’s a strategy that people have emailed me a lot to ask about: after I revealed on the YouTube channel I showed how I turned $25 into $142 in sales in a new Etsy store with ads. + +#+caption: ad performance graph +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex01a-performance.png + +And yes, before anyone asks: not only did my ads break even after you add in my production and shipping costs, but I actually made a profit on that $142 as well. + +Yep: because the profit margin on those products were anywhere from 30% to 40%, depending on the item. And so, I’d have to check the exact items I sold that day, but the profit margin was around 15-20%, even with the ad costs included. + +Plus, as I explained in the last video on Etsy ads, when I run the ads, not only do I make money from the sales that I make from the ads, but I also make money from the increased sales that I get from Etsy’s free, organic traffic. + +And though that free traffic is actually the majority of my sales and traffic, I’m still very happy to have the paid ads because they are a small yet important chunk of traffic. While Etsy ads are important to me, I am not about to pretend here that they don’t have limitations. + +But of course, as I said in the last video, there is a downside to Etsy ads: and that is that when you first turn them on, Etsy will ask you to run your ads for 30 days. + +Yep. It does this, so that it can test your ads with a bunch of search engine phrases, to see which ones get the most clicks from viewers, so it can narrow your ad down to the phrases that actually work. But, as I also said, that is kind of a slow process. + +So, you know what? In my experience, I’ve found that I can usually figure out if a product converts well with ads, after spending about $10 Per Product on ads. + +Now you might be thinking, well Sarah – is it better for me to spend $10 on ads per product like you recommend or be patient and wait the full 30 days which Etsy recommends? + +And I’ll be honest with you, I’m sure the data I could collect on which products do well with ads would be even more accurate, and more optimal, if I ran my ads for the recommended 30 days. + +But, usually, I’ve found that once a product has been about $10 on ads, the data that shows whether it converts well or not is going to be similar to if I just let that ad run for the full 30 days. So I’m happy to end my ad on that 10 dollar-spend mark because it’s usually both cheaper, and it’s quicker. + +So here’s what I’ll do: I’ll come and turn an ad on for a product. And then, I’ll let Etsy run an ad for it, keeping an eye each day on the money it’s spent on clicks for it. + +#+caption: ad feautres +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex02a-ad_choice.png + +Once it reaches $10 spend for the product, I’ll then see if the ad is at least breaking even for sales. For me, that is usually a 3x return or higher. This ad for example had a 4.57 return. Which means for every dollar I spent, I made $4.57 back in product sales. + +#+caption: results on using an ad +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex02b-ad_results.png + +This of course begs the question of Sarah, if I run my ad for 10 dollars, what ROI number should I be looking for? + +And well, unfortunately, I can’t just give you an exact number to look for, which would be much more convenient. Instead, the real answer is that it depends on what the profit margin is on the products that you are selling. + +Based upon that, you can figure out what your break even point is, you can then figure out what each individual ROI you are looking for. + +So, for example, let’s say you had a product with 50% profit margins. In which case, you might want to see an ROI of 2. In other words, for every $1 you spend, you make $2 back in sales. + +#+caption: if the profit margin is 50% you need 2 times back in sales +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex03a-roi_2.png + +Whereas, if you had a product with smaller profit margins of let’s say, 20% profit margins, then you would likely want a higher ROI. You might for example want a ROI of 5. For every $1 you spend, you make $5 back.  + +#+caption: if the profit margin is 20% you need 5 times back in sales +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex03b-roi_5.png + +This is also why, as you can probably see, some items are better suited for ads than others. If you have some products in your store with small profit margins of 5% to 10% it may not even be worth running ads for them at all. + +Because to be successful with an item that has 5% profit margins, you’d need an ROI of 20. As in, for every $1 you spent, you made $20 back in sales.  + +#+caption: if the profit margin is 5% you need 20 times back in sales +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex03c-roi_20.png + +That is a LOT and would be VERY unlikely to achieve. So it is probably not worth advertising products with a super low profit margin like that. + +In saying this though, there is a strong argument that depending on how much money you have, you might want to consider NOT breaking even and actually make a small loss as your target ROI number. + +And that is because remember, as we’ve discussed in the previous video: the more sales you make, the more reviews your store gets. And the more reviews your store gets, the higher your conversion rates because customers are more willing to buy from a store with more reviews due to the social proof.  + +And of course, the higher your conversion rates, the more Etsy is willing to promote your store in its free traffic algorithm which earns you more money. + +So, if you can afford to aim for an ROI that is technically making a slight loss, this might help you make more money in the long term. Because it will increase your sales, which will help increase the free traffic that Etsy sends you as well in the long-term. + +But again, this depends entirely on your personal position because remember, business isn’t really a sprint, it is a marathon. Being sustainable in your approach to running a business will help you not burn out and stay running the entire race. + +So I personally think that if it would place someone in a bad or uncomfortable financial position to run at a loss in the short term, that it is not a good idea. Instead, I think it is a much better idea to only spend and invest money into a new business venture that is actually sustainable.  + +Either way, running at a small loss is entirely up to you. It is just something to consider. + +But yes, back to the ad strategy. If a product reaches $10 in ad spend, and meets my ROI, like this product here did, I keep the ad on. + +#+caption: ad ROI target met +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex04a-roi_target_met.png + +But, if it doesn’t, I’ll then just turn the ad off. + +#+caption: ad ROI target met +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex04b-turn_off_ad.png + +And look, here’s the thing right.  Currently, there is no way to automate this process. I can’t ask Etsy to turn off the ad after it reaches $10. And so, unfortunately, this is a manual process to manage this. But, luckily, it is very quick to do. + +I just open up the ads each day, and check to see if the ads for the new products I’m testing have reached $10 or not. And if they have I decide if I’ll keep them on, or turn them off. And it honestly just takes a few seconds to check.  + +The most important thing though, is to keep in mind that you also need to manage your ad budget well. And to explain why – see here, how as each hour progresses, more of my ad budget gets spent? I chose $25 for my ad budget for this store because I knew it would last me throughout almost all of the day, based on the number of products I was advertising, which was about 100. + +#+caption: ad performance graph +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex01a-performance.png + +If I had opted for my ad budget to be just $5, then I probably would have run out of money for ads in the morning. Which wouldn’t have been good because as you can see, my best time is the afternoon and early evening. So you want to manage your ads so that you won’t just run out of money before then. + +#+caption: best time for ads in the afternoon +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex05b-best_time_for_ads.png + +And so there are 2 ways you can do that. One is to, like me, increase your ad budget. Or two, you can set your ad budget to be low, say $5 a day, or even $1 a day, but also only test a few items at once. Because in general, $20 to $40 will allow ads for around 100 items to run throughout a whole day. + +So if you want to reduce your ad budget down to say, $5 a day, then you can opt to turn on ads for about 15 to 25 products. And this leads to a common question that I get asked which is this: Sarah, which products should I test first? Because you might be watching this, and already have 50 or 80 or 100 or 200 plus products in your store. + +So, out of all of those, how do you pick just 15 to 25 to test? Well, I’d recommend doing 2 things. Firstly, I’d look over my items and see which ones have already had sales organically with customers. If organic, free traffic customers are purchasing your products, testing those winners first is a great idea. + +But then, secondly, if you don’t have enough products that way, I recommend using your own personal judgment. Which products do you think are best? Which do you think are the most clever that you’ve created? Give those a go first, and then go through your products batch by batch. + +Now of course, there is something else that you’ll need to keep in mind: and that if your $10 ad tests successfully results in items that are selling well, like this ad here did, then you’ll need to add them into your budget. + +#+caption: ad ROI target met +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex04a-roi_target_met.png + +For example, let’s say you had a $5 a day budget. And you tested 20 items. And you had 2 successful products in it that made sales. Great!  + +Well then. When it comes time to test a new batch of products, you’ll want to increase your ad budget so you could keep these ads on for those 2 winning products. + +So now for example, you might try out another new group of 20 items for $5 a day, but, actually set your ad budget to $6 or $7 a day while also keeping the ads on for those winning products that you’ve found. + +Of course, this is less of a financial burden if you have successful winning products, because the sales they make will be paying for the extra money you’ve added to your ad budget. + +And another question people often ask me is this: OK Sarah, if $5 a day on average is enough to test 15 or 25 items throughout an entire day, how do I know where I fall on that spectrum? + +How do I know if I can advertise 25 products, or 20, or 15, or maybe even less, without running out of ad budget too quickly in the day?  + +And it’s a good question and, unfortunately, there is no easy answer to this. This will also be a manual process. But it’s honestly pretty quick. Just open up your computer or phone occasionally throughout the day, and check in on your ad spend. If you see that you’ve run out, then you know to either increase your ad budget, or to turn some ads off for tomorrow.  + +And I do have to stress that again, running Etsy ads is optional. You do not need to run them, to have a successful store. Obviously I’m very happy to be running ads since I’m making money from them, but if you don’t want to run ads, that is fine, you can stick to free traffic. + +Because remember: I and others are constantly getting sales to new Etsy stores, without running any ads. If you’ve watched my previous videos in this course, you’ll know that in my latest store, I started making sales within the first 2 weeks of it being open. + +#+caption: ad performance graph +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_05/ex01a-performance.png + +And Etsy won’t even currently let a new store run ads for 2 weeks. So all of those sales were made organically from free traffic. + +So no: Etsy ads are NOT required to be successful at all. They are just nice to have.  + +Thanks for watching, and I’ll see you in the next video. diff --git a/_subsections/05-traffic_buyers/S05|L06 - introduction to free google seo traffic (watch first!).org b/_subsections/05-traffic_buyers/S05|L06 - introduction to free google seo traffic (watch first!).org new file mode 100644 index 0000000..fb0d2c0 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L06 - introduction to free google seo traffic (watch first!).org @@ -0,0 +1,46 @@ +#+title: #+title: S05|L06 - introduction to free google seo traffic (watch first!) +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=fa8031c79e8dd76d3d3b373f77b8a7d5&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +In this video, I’m going to teach you how to get free traffic to your store utilizing a free traffic technique, otherwise known as Search Engine Optimization or SEO.  + +What does search engine optimization mean? Let me show you! + +If you go into Google and type in lawyer mug and do a search, you’ll see that Google has recommended to us a bunch of websites and links. At the top of the results, you’ll see the paid advertisements. + +#+captions: google search ads +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_06/ex01a-google_ads.png + +Businesses pay Google to have their websites feature here which is why they had the word ad sponsored next to them. Down below that ad, you’ll see Google has shown some images they have collected around the web related to our search. + +#+captions: google ads featured in results +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_06/ex01b-google_featured.png + + +And if we scroll past those, you’ll see these websites here. See how they have no ad signs next to them, it’s because they aren’t advertisements. These are the list of websites that Google recommends to most people searching for the phrase “lawyer mug’ and paid nothing to be recommended. Google is showing them off because it likes them the most. These free recommendations are clicked on the most by Google users even though they are below the ad results. In the SEO world, we call them the organic listings or organic results. + +Each time someone clicks on these listings, they get free traffic that they didn’t have to pay for. Check this out, this store here Mugdom is actually a flex store built with Shopify. It sells designs from Print-on-demand services like Printify and even dropship some of these mugs from Aliexpress too, hence it’s a flex store. + +#+captions: mugdom +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_06/ex02a-mugdom.png + +The higher you rank in SEO, the easier it is for people to find you and click on you. Down here, you’ll see there are a lot of pages of results, almost no one clicks on these. So you don’t want to be on page 2, or page 3 or page 4. You want to be on page 1 for your chosen keyword. + +If you have a limited budget for your store, then SEO is a great way to get started. However, keep in mind that, yes, SEO traffic is free, it takes time to implement these changes and get Google to see and recognize these changes. + +So why does Google prefer some websites to others? Why does Google like the flex store Mugdom more than the other websites selling mugs for lawyers? + +Well, Google is looking at two things when it’s picking websites and stores. The first thing it looks for is onsite optimization. It refers to the tweaks and modifications that you can make to your store so that Google can like it more. + +For example, when we did a search for lawyer mug, the Shopify flex store pops up. They have tweaks and modifications to this page in their store to rank high for that phrase. In the SEO industry, we would say that they optimized their page around the phrase lawyer mug.  diff --git a/_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org b/_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org new file mode 100644 index 0000000..6f067b5 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org @@ -0,0 +1,132 @@ +#+title: S05|L07 - how to find low competition keywords +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=5fd9063bffb8a879def708851432d403&serverId=99488804638e465693eed17924c57b60 +][video]] + +* Notes + +* Description +Now, we’re going to do the first phase of Search Engine Optimization or SEO. We are going to research keywords where we will be optimizing each of the pages in our store around. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex01a-google_search.png + +A keyword is a string of words that you type in on Google to search for. So if you go to Google and type in doctor mugs, this phrase doctor mugs will be called a single keyword even though it’s actually two words. + +And if we do a search of the keyword doctor mugs, we’ll find that a flex store doing Aliexpress dropshipping and print on demand store is apparently ranking number 2 for organic ranking results for this keyword. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex01b-mugdom_result.png + +The page that’s actually ranking for this keyword is actually a category page featuring different mugs aimed at doctors.  + +So for each of the main pages of our site, we’re going to choose a keyword for each of them and then optimize those pages around that keywords. We’re going to choose a keyword for each of our product pages and were going to choose a keyword for each of our category pages, and a keyword for our homepage.  + +To do this, we are going to use the MOZ Keyword Research Tool. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex02a-moz.png + +To access it, you usually need to purchase a MOZ Medium subscription. MOZ has a cheaper subscription you can sign up for but you can only do 150 keyword searches which are unlikely not going to be enough for us. The chances are we would end to be doing around 300 to a thousand keywords searches by the time we’ve identified our keywords so we will need the medium subscription which has up to 5000 searches per month. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex02b-moz_subscription.png + +Medium subscription is expensive so I recommend you take up the Medium subscription 30-day trial and find the keywords that you need and then cancel your subscription before they bill you.  + +When we complete our keyword research, we are going to prioritize keywords that have low competition. Low competition keywords have fewer websites competing for the keywords or the websites that are currently ranking for the keyword are not well optimized around it. We want to choose low competition keywords because it gives us the chance to optimize our pages better than our competitors so that we can outrank them. The more difficult the keyword, the longer it going to take to rank for them. + +The metrics that we want to focus on are the monthly traffic volume and the difficulty score. Our ultimate goal is to find keywords with traffic that have difficulty scores below 40. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex03a-traffic.png + +This site Mugdom is not well optimized but it’s still getting SEO traffic. Why? Because it’s trying its best. So just putting any effort into your SEO at all already puts you in leaps and bounds over your competition. + +The lowest search volume we will choose for a keyword is a volume of 11 to 50. This means that MOZ predicted to have 11 to 50 each month search for this keyword. This may look small but keep in mind that most people use long phrases that we call long-tail keyword. Long-tail keywords make up the majority of traffic around 70%. + +** keyword searching + +*** homepage / store + +Let’s start by picking a keyword for my tutorial store – Brewed Treats. So let’s go and find the keyword for it! + +Once logged in to your MOZ account, come and click on the Keyword Explorer research tool.  + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex03b-moz_keyword_explorer.png + +What you want to do for your homepage is to try to choose a keyword that matches the types of items that you’re selling in your store. So for Brewed Treats, coffee mugs would be a good keyword to start with. We also sell gifts for coffee lovers, so coffee gifts would be another keyword.  + +Type in your keyword in the search bar and make sure to choose the US, then click the Search icon. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex03c-moz_search.png + +From the search results, you can see that the difficulty rating is pretty good and the monthly search volume is pretty nice as well. + +#+caption: good result +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex04a-good_result.png + +You can also check the suggestions from MOZ. Click on see all suggestions. + +#+caption: click on 'see all suggestions' +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex04b-suggestions.png + +I’ve clicked on funny coffee mugs and here’s the data that it shows. We are not going to use this keyword because not all our coffee mugs are funny and the difficulty score is high. We want to stick to 45 and below difficulty. + +#+caption: so-so keyword +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex04c-coffee_mugs.png + +So let’s go back to the results and choose another keyword to check. I’ve chosen unique coffee mugs. I would choose this keyword over the other one because the difficulty score is good and the monthly search volume is high. + +Let’s check another keyword – coffee glass. This one is much better. The monthly search volume is high and the difficulty is really low. So we are going to stick with this as our primary keyword for the homepage. + +#+caption: better keyword +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex04d-coffee_glass.png + +*** product category keywords +Next, we will do research for each of our product category pages. We have three categories in Brewed Treats – Coffee Mugs, Travel Mugs, and Coffee Spoons. We now have to find keywords for each of our product categories. + +Repeat the same process we did for finding the keyword for the homepage. Just keep in mind that we want keywords with high monthly volume and low difficulty score. Also, don’t forget to look at all the suggestions from MOZ as you might find some keywords that might be useful. + +After we’ve chosen the keywords for the product category pages, we now need to choose keywords for each of our product pages. Our goal is to look for the lowest competition keyword we can find that is still relevant to our item and also get traffic. + +I’m going to show how I complete keyword research for my two products  – Coffee Spoons and Camera Lens Travel Mug. + +Let’s start by searching cat coffee spoons. As you can see, great difficulty but horrible monthly volume search traffic. So let’s look at the suggestions. + +#+caption: coffee spoon keyword results +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex05a-coffee_spoons.png + +The monthly search volume of the suggestions doesn’t look good as well and we really don’t have much to choose from. This is a very niche keyword.  + +So let’s try cat spoons. As you can see, the difficulty is good but monthly volume traffic is not that high. But this is okay as we are using very a niche keyword. We will definitely go for this keyword here. + +#+caption: cat spoon keyword results +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex05b-cat_spoons.png + +Now, we are going to look for a keyword for our Camera Lens Travel Mug. Let’s try to search for a camera lens travel mug. As you can see, it’s not looking really good. The difficulty is high and the monthly search volume isn’t so great. + +#+caption: camera lens keyword results +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_07/ex05c-camera_lens.png + +Let’s load up the suggestions and let’s see what MOZ has for us. Let’s try camera lens coffee mug. The monthly search volume is high but the difficulty is still a bit high. So let’s try another keyword – camera lens mug. The results show that it’s a more challenging keyword with a difficulty score of 50.  + +So let’s keep looking until we find the right keyword. Let’s try the camera lens thermos. As you can see, the difficulty score is 46 which way better than 50. And the monthly search volume is good. There are also some long-tail keyword suggestions that we can use. We are definitely going to use this for our Camera Lens Travel Mug. + +Keep in mind that you have to go through multiple keywords to find the best one. Sometimes it’s going to be a bit trickier and you have to go through multiple keywords. + +There you have it! Go ahead and find the keywords for your homepage, product category pages and each of your product pages. diff --git a/_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages.org b/_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages.org new file mode 100644 index 0000000..52dc472 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages.org @@ -0,0 +1,156 @@ +#+title: S05|L08 - how to optimize product pages +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=4630dcfbff91b9df14968b75858785dd&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +In this video, we’re going to be optimizing our Product Pages for SEO & to make them Google-friendly by making some tweaks & modifications to the website copy and the code (but don’t worry – Shopify makes that very simple, as you will see). + +If you want to get free SEO traffic from Google, you can’t be lazy to update every single product page for your store.  + +So let’s begin! + +** tweaking product pages for SEO +We’re going to make some tweaks to our product pages so that Google is more likely to rank it for our chosen keyword.  + +When optimizing pages for search engines, it is important to remember that they are not human, they’re computers, robots. They’re extremely good at reading text. So as part of this process, we’re going to be doing a few things. + +First, we’re going to add more text to the page. We’re going to create long, expanded product descriptions. We want our descriptions to be at least 400 words long. + +Secondly, when writing our product descriptions we’re going to use lots of descriptive words that are related to our chose keyword. + +In SEO, we have what we call LSI (Latex Semantic Indexing). It means very simple – Google wants to see other relevant words to our main keyword on the site. + +In this video, I’m going to give you an over-the-shoulder look at how I will optimize a product page for the camera lens travel mug. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex01a-camera_lens.png + +What sorts of words are relevant to a camera lens? What would you expect to see? You would expect to see Canon, DSLR, zoom ranges. + +So for this product, yes, it’s a camera lens but it’s a travel mug too. What sort of words do you expect to see? You’d expect to see coffee, what material it is made of, keeping drinks hot, how much capacity it has. That’s why in the description I’m going to be mentioning these as well.  + +Thirdly, in addition to these LSI keywords, it is important that you try your best to create an engaging description.  + +Talk about the emotional reason why someone would like to buy this mug. I’ve included as one of the reasons why people would buy this mug is to shock their friends. + +#+caption: emotion based positive comment +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex01b-comment.jpeg + +You see this mug looks very real and I’ve had many friends mistaken it as a real camera lens and have shocked them when I drank out of it. That’s the real reason why you buy it! + +Next, were going to add what we call image alt data. It’s very easy. Each of your images has a little piece of code attached to it, this code is called image alt text and you can add keywords to it so that Google knows what your image is about. So we are going to be taking advantage of this. + +Then, we will be adding metadata. When you Google keywords such as doctor mugs, you’ll notice the different search results have a title. You can tell Google what you want your website title to be on the meta title tab on your page. Don’t worry you don’t have to add any code because Shopify makes it easy for you to do this. In your title tag, Google wants to see your keyword at the start of it so we would be doing that. + +#+caption: website title appearing in google search +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex02a-website_title.png + +You will also notice that underneath the title in the search engine list are descriptions. You can tell Google what you want your site description to be in the meta description tab in your page. Again, you don’t need to paste any code, Shopify makes it easy to update this. + +#+caption: website description appearing in google search +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex02b-website_description.png + +It doesn’t count towards your search ranking but customers see it so you want to make sure it’s good. + +So let’s start! + +The first thing you need to do is to update the title. Use the most important words that are most relevant to your site in the title. So on the title box, we’re going to type in our keyword.  + +Next, the thing you want to do is to edit the description. Copy and paste the description that you’ve written to the description box. + +#+caption: update title and description +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex03a-update_title_desc.jpeg + +The very first thing I say in the description is that it’s not available in stores. That’s not for SEO purposes but it’s for the customer. I don’t want the customer to think that they can just go to the mall and buy one. + +Then to start off my sales description, I’ve got my sales copy. This is what’s going to hook the customer. I want the first thing the customers read is to really reach out to them and to appeal to the reasons why they would want to buy this mug. + +The real reasons are “You buy this mug because it’s realistic and you want to shock people when they drink out of it.” + +So I don’t talk about how it is made with food-grade plastic or how big it is. I talk about how it looks incredibly realistic that it will shock your friends and family.  + +But there are also some SEO things that I’ve included in the description. It is important to note that in the first 50 words, you’d want to have your main keywords because it looks at the first 50 words and assumes that they are the most important words on your page. + +It also has LSI keywords – relevant keywords that you will expect to see when you are reading an article about elements of your product. + +#+caption: put keywords in first 50 words in desc +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex03b-keywords_in_desc.jpeg + +Your product description needs to be at least 400 words. I’ve also included some bullet points to emphasize what the product is and why you should buy it but I’ve used LSI keywords as well on this part. I’ve used words like DLSR, coffee thermos, and piping hot delicious coffee. + +#+caption: description of 400 words +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex03c-description.jpeg + +And then, I’ve included the product dimensions as well because it is actually good to do so for the purpose of trying to extend our copy. 400 words are a lot of words so if you’ve got an opportunity to add extra words to your page without it being forced, you should definitely take that.  + +#+caption: product dimensions +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex03d-dimensions.jpeg + +Then I talked again I talked about how realistic it is, basically re-purposing the content that I have in the first part of the description but this time focusing on how it is a great gift. + +In the last part of the product description, I talk about Shipping. I’ve included this because we don’t want the customer to be upset with the long shipping times so including your disclaimer is extremely important. + +#+caption: put shipping information in description +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex03e-shipping.jpeg + +When you’re done with all of that, don’t forget to click on Save. You can click on Preview after saving to check if the format is correct or if there are changes to be made, apply the necessary changes then click on Save again. + +Next, let’s talk about keyword density. Let’s how many times I’ve used the main keyword camera lens thermos. You can press Ctrl + F then type in the word to find it on the page. As you can see, I’ve used camera lens thermos four times. You don’t want to stuff your product page with your main keyword. You should use it a little bit less than 1% keyword density.  + +#+caption: main keyword +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex04a-main_keyword.jpeg + +So if you have 500 to 600 words on your page, you should use your keyword for only 5 times.  + +Now, we’re going to edit the Image alt data. To do that, put your mouse over the image then click on it. + +#+caption: modifying alt-image data +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex05a-alt_image.jpeg + +Then on the image alt text box, put your main keyword. Then click on Save Alt Text. + +#+caption: change text on alt-image data +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex05b-mod_text.jpeg + +Do the same with the other images but instead of using your main keyword, use something that’s relevant, as a secondary keyword. And that’s it! It’s really very simple. + +The next thing we’re going to do is to scroll down the page and edit our website metadata. Click on Edit Website SEO. + +#+caption: open website seo +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex06a-website_seo.jpeg + +First, we’re going to edit our Title. I’ve pasted the title that I have created and as you can see, it does not go over 70 characters. If you do, those characters will get cut off and it will look bad. So I have the main keyword and after that, I have other relevant words that are related. + +After that, we’re going to edit the meta description. This is relevant to why somebody would click on your product. When someone goes to Google and looks for a keyword and there are other website listings they could choose from, we want them to be drawn into us. We want a description that’s engaging. Include some reasons why they would buy the product. + +#+caption: edit meta description +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex06b-edit_meta_description.jpeg + +When that’s done, the last thing that we’re going to edit is the URL and handle. Delete everything on the box and write out your main keyword and put a dash in between them. + +#+caption: edit url and handle +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_08/ex06c-url_and_handle.jpeg + +Once done, don’t forget to click Save. Then, that’s it! You’ve now optimized your product page for SEO. Now, go ahead and optimize each of your product listings! diff --git a/_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org b/_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org new file mode 100644 index 0000000..4e76456 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org @@ -0,0 +1,14 @@ +#+title: S05|L09 - how to optimize product category pages +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=911df401f57915418f268553a3531051&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +no desc at this time diff --git a/toc.org b/toc.org index 0180a41..9c179e3 100755 --- a/toc.org +++ b/toc.org @@ -119,8 +119,8 @@ 10. [[./_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org][how to optimize your homepage]] 11. [[./_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org][how to add & optimize blog posts]] 12. [[./_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org][how to build backlinks with instagram pages]] -13. [[./_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts/tiktok/reels.org][how to film a mobile video for youtube shorts/tiktok/reels]] -14. [[./_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts/tiktok/reels.org][how to edit a mobile video for youtube shorts/tiktok/reels]] +13. [[./_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts\/tiktok\/reels.org][how to film a mobile video for youtube shorts/tiktok/reels]] +14. [[./_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts\/tiktok\/reels.org][how to edit a mobile video for youtube shorts/tiktok/reels]] 15. [[./_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org][introduction to facebook ads (watch first!)]] 16. [[./_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org][how to create a facebook business account]] 17. [[./_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org][how to create a facebook fanpage]]