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automatic_discount_coupons.org b/_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org new file mode 100644 index 0000000..73b5fb4 --- /dev/null +++ b/_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org @@ -0,0 +1,181 @@ +#+title: S04|L01 - how to make extra sales from automatic discount coupons +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=086fb02bd303c1e67aae3f56b651bae2&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +In this tutorial, we are going to install and setup one of my favorite Shopify apps, CM Commerce Marketing. + +** install the commerce app +1. So go ahead and click on Apps, and then click on Visit the Shopify App Store button. Then on the app store search bar, type in ‘cm commerce marketing’. + + #+caption: find the cm commerce marketing app + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex01-find_commerce_app.jpg + +2. Then choose CM Commerce Email Marketing, click on Add App. + + #+caption: add the app + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex01b-add_commerce_app.jpg + +3. Then click on Install App. + + #+caption: install the app + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex01c-install_commerce_app.jpg + +** setup the commerce app +1. Next, you need to create an account with them. Put the email address that you would want to use and choose a password and then click Next. + + #+caption: set username and password + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex02a-set_password.jpg + +2. Now, you want to add your logo because it will add your store logo to the emails that you send out. It’s a really great opportunity to put your branding. As we’ve already added our logo, just click ‘Yes’. + + #+caption: confirm logo use + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex02b-confirm_logo_use.jpg + +3. Next, just ‘Skip’ the option for the email font. + + #+caption: skip email font + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex02c-skip_email_font.jpg + +** setup billing + +1. Go to Update Billing then click ‘Add Now’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex03a-update_billing.jpg + +2. You have to choose a plan and the Starter Plan is absolutely alright. And it comes with a free 30 day trial. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex03b-choose_starter.jpg + +3. You need to put your credit card details then just click Finish Setup. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex03c-add_credit_cards.jpg + +** email messages + +*** abandoned cart email + +1. Now click on ‘Dashboard’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex04a-dashboard.jpg + +2. Once the Dashboard loads, click on the Activate under the Abandoned Cart Workflow. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex04b-activate.jpg + +3. Then go to Abandoned Cart Simple 1 and click on Edit. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex04c-edit_cart.jpg + +4. So what I’m doing right now is I’m changing the color of the Finish Shopping Button to brown color because of the fact that my store is about coffee and I recommend doing the same thing, choosing a color that matches your brand. Click the section of the email that you want to edit then go to ‘Styling’. You can now go ahead and change the colors you want for those to match your brand color scheme. Once you’re done, click ‘Save & Close’. + + #+caption: save changes + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex04d-save_changes.jpg + +5. Now the base email is absolutely fine. You don’t have to change it, you can if you want, but it’s been designed to work with any store. + +*** purchase in past 24 hours + +1. Next, you want to go to the next step. We’ll do the exact same thing again. Once again, this template is fine as it is, you can change it if you want, but it’s neutral enough to work with any store. Customers only get sent with this email if they purchase something within 24 hours. So change the button colors for this template same as the first email. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex05a-colors.jpg + +2. Now go back, and we want to edit the last email. So once again we’re going to change the button colors, but again leave the email as is, you can modify the email or change the wording, change the images but the base design is absolutely fine for a vast majority of stores. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex05b-change_email.jpg + +*** activate all email sequences +1. Next, tick on Set Workflow Live to turn on the email sequences. Then click on Exit Editor button. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex06a-activate.jpg + +2. Next, select Workflow Ideas. Then go to Receipt. Then click ‘Use Recipe.’ + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex06b-use_recipe.jpg + +3. Same with the Abandoned Cart email, do the same thing with ‘Receipt-Basic’ as you click on ‘Edit’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex06c-edit.jpg + +** change profile +1. So this is the easy part, now you need to the Profile button then go to Account settings. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex07a-profile.jpg + +2. On the From Name field, put your store name and on the Email field, put the email that you want to use and you want your users to see. Then click on Save Sender Settings button. + + #+caption: set email sender info + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_01/ex07b-sender_settings.jpg + +** domain setup with app +1. Next, scroll down and go to the DKIM and SPF Protection field, make sure that the domain name is the domain of your store. Then come and click on Start Domain Verification. + + #+caption: add domain name and start verification + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08a-protection_fields.jpg + +2. Next, you need to add some settings to your Shopify store , on the dashboard click on Online Store then Domain and click Manage next to your store’s domain name. + + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08b-manage_domain.jpg + +3. Now, click on DNS Settings. + + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08c-dns_settings.jpg + +4. Then go back to the DKIM and SPF Protection section, copy the Hostname and Value. + + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08d-copy_hostname_value.jpg + +5. And go back to Shopify and click on Add custom record button, click Txt record. + + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08e-add_custom.jpg + +6. Then add the hostname you’ve copied to the Name field. Next, copy the text on the Enter the Value field in DKIM section then go back to the Text record in DNS settings and paste it to the TXT Value field. Next, click on Confirm button. + + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08f-paste_hostname.jpg + +7. They need to see and verify that you really own the domain. And you also need to change settings of your domain name so that you set emails. Now, do the same thing with the other two values in the DKIM and SPF Protection section. + + #+caption: copy DKIM and SPF Protection info + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08g-dkim.jpg + +8. Once, you’ve added in those 3 different records, click on the Check Again Now button and keep pressing that button until you get all three validated. + + #+attr_html: :width 1000 + file:../../_share/media/img/step_04/lesson_01/ex08h-change_now.jpg + +Conversio was actually bought by another company and it has been rebranded into something called CM Commerce Email Marketing. It’s an amazing app and I’m going to teach you how to install it and set up a free trial for it. diff --git a/_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org b/_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org new file mode 100644 index 0000000..67e1b18 --- /dev/null +++ b/_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org @@ -0,0 +1,139 @@ +#+title: S04|L02 - how to add voyager to upsell customers to big orders +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=eb23430e87dff0f9d57f76205826b12b&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +In this video we’re going to add upsells to our products. + +To do this we’re going to use a simple but highly effective plugin called the Voyager Cross-sell and Upsell – available in the Shopify app store. + +It offers a free trial for the first 7 days, then will cost you $27 each month afterwards. NOTE: If budget is a concern, I recommend you set up ads for each of your products first till you find a winning item you want to scale up. After this, you can then get this app and add an upsell to it. + +** What should you upsell? +Here are three things you should consider before choosing an item to upsell: + +*** 1 - Make it relevant to the initial item + +It’s no good upselling a dog necklace after selling a cat mug. They’re totally different! + +That’s why upsells work best when items compliment each other. + +For example: the upsell for these cat coffee spoons is a cat coffee mug that turns your face into a cat when you drink from it. + + #+caption: initial item and related upsell item + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex01-upsell0.jpg + + + This is the perfect match up. Not only because they both revolve around cats, but they also have that “cute” factor. + +*** 2 - Select an item that is no more than double the price of the first item + +This was a rule I mentioned earlier in step 2. If your item costs $10, do not price your upsell item more than $20. Keep in mind that the cheaper the item, the easier it is to sell. + +With upsells, you can get away with charging higher prices for your products because of the fact that you’ve built trust. + +But let’s not push it. Turning up the dial and charging $50 isn’t going to work with any normal customer. You may have earned trust, but not that much to charge $50. + +In addition, you don’t want to offend the customer by making your upsell too expensive. If you do, you don’t just miss out on losing money on the upsell, but you also risk having your customer bounce from the whole cart and buying nothing. So you get punished TWICE. + +*NOTE:* On that point, something else I should point out is you should never actually price your product at $10. When I say $10, I mean pricing your item at *$9.95* or *$9.99*. It’s a psychological hack that basically every retailer out there uses, and it works. + +*** 3 - Make sure you’ve set your upsell item to be on sale + +Select your normal price to be double your “sales price”. An example of how this should look: + +“WAIT! Buy This Cat Coffee Mug For $20 $10 For A LIMITED Time Only!” + +This also has the additional effect of making upsells seem as if they’re on sale for a limited amount of time, so adds scarcity to the offer and encourages them to take it. + +Once you’ve taken note of these three things, you’re now ready to create your upsell. + +** How to create an upsell +*** install voyager app +1. Click the link below to open the Voyager page in the Shopify app store + + [[http://wholesaleted.com/go/smar7bundleupsell][Get Voyager Upsell & Cross‑Sell]] + +2. Click the “Add App” button. + + #+caption: add voyager app + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex02a-add_app.jpg + +3. On the next page, click Install app. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex02b-install_app.jpg + +4. Then click Start Free Trial. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex02c-start_free_trial.jpg + +*** create an upsell +**** start the upsell +1. Click ‘New’ to create a new upsell. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex03a-create_upsell.jpg + +2. For the Upsell name. Let’s type in Cat Spoon Upsell. Then click ‘Next’. + + #+caption: type in 'cat spoon upsell' and click next + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex03b-next.jpg + +3. Let’s select ‘Checkout Button’ for where we want our upsell to appear. Click ‘Next’. + + #+caption: choose where the upsell will appear + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex03c-checkout.jpg + +4. Now select ‘Appear on Product’. + + #+caption: choose the type of product this appears on + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex03d-appear.jpg + +**** set up the details +1. Set the trigger item to the Cat Coffee Spoons. Click ‘Next’. + + #+caption: choose the item we will upsell on + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex04a-trigger_item.jpg + +2. Now select the ‘Cat Face Coffee Mug’ as the upsell item. Click ‘Next’. + + #+caption: choose the upsell item + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex04b-upsell_item.jpg + +3. Click on ‘Customize Upsell View’. + + Now type in the Offer Headline. As you can see, I used powerful words, drew attention to a special offer and created scarcity. For these 2 headlines, just put in a space instead as we’re not setting incentives for now. Click ‘Next’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex05a-offer_headline.jpg + + #+caption: customize the headline + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex05a-part2.png + +4. Now click ‘Create and Activate’. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex05b-activate.jpg + +5. And that’s it! You’ve successfully added an upsell to your store. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_02/ex05c-finish.jpg diff --git a/_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org b/_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org new file mode 100644 index 0000000..15571b8 --- /dev/null +++ b/_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org @@ -0,0 +1,126 @@ +#+title: S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=e5c5d1fd3db33bf659c50ae5cced4172&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +In this video, I’m going to teach you how to install the Spin-A-Sale App. Now I was skeptical of this app, but it has been proven & shown time-and-time again to work. And to understand why, we just to look at sales psychology, and in particular, the Law Of Reciprocity. When you give a customer something for free, they feel indebted to you and are more likely to buy. And so this is what we are going to do: we are going to give them a free discount coupon. + +#+attr_html: :width 800 +file:../../_share/media/img/step_04/lesson_03/Spin-A-Sale.png + +Spin A Sale cost $10/month. If you don’t have the budget yet, I suggest you do this when you have a product that you have tested and is selling continuously and then you install this app. + +** create discount coupon +First thing you need to do is to create a 20% discount coupon inside your Shopify dashboard. + +1. To do this, in your Dashboard click Discount. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex01a-dashboard_discount.jpg + +2. Type in the name of your discount code, then put the percentage of the discount that will be applied to the order. Then scroll down and choose Limit to one use per customer. Then click Save Discount Code. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex01b-discount_code.jpg + +** install the app +Now that we’ve got a coupon it’s time to install the app. Before we do that, remember the color that we use for our store in Step 3, we are going to use that as well as the favicon that we’ve used previously. + +1. To install the app, go to your Dashboard, click on Apps and click on Visit the Shopify App Store. In the search box, type in Spin A Sale and do a search. Click on the Spin A Sale app. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex02a-spin_app.jpg + +2. Click on Add App. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex02b-add_app.jpg + +3. On the next page, scroll down and click Install App. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex02c-install_app.jpg + +4. Then choose the free 7-day trial. And then click Start Free Trial. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex02d-free_trial.jpg + +5. Scroll down and choose the theme you want to use then click Save and Continue. + + #+caption: choose theme + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex02e-choose_theme.jpg + +*** set prizes + +1. Next on the Prize name, type in 20% off coupon, then type in WINNER at the coupon name. Set probability to 100. Then type in your custom message in the Prize 1 Details box. + + #+caption: set details for prize 1 + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex03a-set_prize_1.jpg + +2. Now, do a 15% off on the Prize 2 Details box. + + #+caption: set details for prize 1 + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex03b-set_prize_2.jpg + +3. Do the same with Prize 3 for 10% off coupon then probability set to 0. Next, do the same process with prize 4 for 5% off coupon then probability set to 0. Then last prize should be Free Shipping set to 0 probability as well. Then click Save and Continue. + +*** set details +1. Now, click the toggle button for the Spin-a-sale App to ‘Show on your Website’. Then click ‘Save and Exit’. + + #+caption: show on website and save + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex04a-toggle_on.jpg + +2. Next scroll down to the Text section, type in the title text “Win up to 20% OFF”. Then type in your custom message on the Message Details box. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex04b-custom_message.jpg + +3. Scroll down and turn on the Include name Field option. Click on the Required box. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex04c-turn_on_fields.jpg + +*** customize colors +Next, scroll down to the Colors and Font section. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex05a-colors.jpg + +1. Go to the Title Text color and choose White. + +2. Change the Message Text color to White as well. + +3. Now change the button color to our store’s theme color. + +4. Then the Peg color to White as well. + +5. Next change the Winning color to your desired color. + +6. Do the same for the Losing color – pick the same color scheme but a slightly different shade. + +*** wheel logo image + +1. Then scroll down and select the wheel logo. Select Image then choose the logo that you want to use. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex06a-wheel_image.jpg + +2. Scroll all the way down then click Save. Then click Preview Mode. + + #+attr_html: :width 800 + file:../../_share/media/img/step_04/lesson_03/ex06b-preview.jpg + +And it works! You’ve successfully added the Spin A Sale app to your store. diff --git a/_subsections/04-upselling_big_orders/c01-automatic_discount_coupons.org b/_subsections/04-upselling_big_orders/c01-automatic_discount_coupons.org new file mode 100644 index 0000000..9fb7a41 --- /dev/null +++ b/_subsections/04-upselling_big_orders/c01-automatic_discount_coupons.org @@ -0,0 +1,12 @@ +#+title: S04|L01 - how to make extra sales from automatic discount coupons +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org b/_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org new file mode 100644 index 0000000..7b2635e --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org @@ -0,0 +1,12 @@ +#+title: S05|L01 - how i get free traffic & sales to a new etsy store +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=d3b7848b9a8fc0afce6ec09ea2ba1c7b&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description diff --git a/_subsections/05-traffic_buyers/S05|L02 - my 3 point system to optimize etsy products for free traffic.org b/_subsections/05-traffic_buyers/S05|L02 - my 3 point system to optimize etsy products for free traffic.org new file mode 100644 index 0000000..b8cb66c --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L02 - my 3 point system to optimize etsy products for free traffic.org @@ -0,0 +1,294 @@ +#+title: S05|L02 - my 3 point system to optimize etsy products for free traffic +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=c5ed3dafea667d3c88eb3204cfe059eb&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description + +Hey everyone and welcome back! In this video, we’re going to discuss my 3-point system that I use to optimize my item listings for free traffic on Etsy. + +Plus, I’m also going to share with you how I use ChatGPT to massively speed up the process and make it much, much easier. + +And if you don’t like using Ai, then don’t worry: you don’t have to use it. I just like to because as I said, it makes it faster to optimize my listings. And also, I just want to let you know that I don’t use, and won’t be using, any Etsy keyword research tools. + +No. I’m not against paid tools like Alura or eRank, I just don’t find I need them, and I’ll explain why. So, you can follow along with this video 100% for free. If you want to truly understand this video, then I strongly recommend you watch my video, How I Get Free Traffic & Sales To A New Etsy Store. + +Inside that video, I explain important information and changes to the Etsy algorithm, like the Test Impression feature that boosts niche products from brand new stores, that I’ll be referencing in this video. + +#+caption: how to do a better job curating +#+attr_html: :width 1000 +file:../../_share/media/img/step_05/lesson_02/ex01a-curated.png + +So, if you don’t know what I mean when I say that phrase, “Test Impressions” then you’ll absolutely want to watch that previous video because I’ll be referencing it a LOT in this video. + +But yes, with that all out of the way then – let’s begin! + +** the 3 points etsy listing optimization process + +OK. So, my 3-Point Etsy Listing Optimization process is, as the name suggests, split into 3 points. +- Point 1 is Relevant Keywords. +- Point 2 is clickable photos. +- Point 3 is Customer Experience. + +#+caption: the three points +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex01b-3_points.png + +All 3 are important things I do to optimize my products to get free traffic, but they each have very different purposes. + +*** point 1: relevant keywords + +So, let’s start then with *Point 1: Relevant Keywords* + +So, when creating a listing, the first thing I’ll usually create is the title. And for the title, what I want is to make sure that I have as many RELEVANT keywords as possible. + +So, this here for example is a listing for a t-shirt that has been a consistent seller on Etsy. Which makes sense: because as you can see, not only is it a good design, but the listing itself is well optimized for the Etsy algorithm. Because you think about it. While in their title, they do repeat the word shirt a lot, which is by the way, very unnecessary, you only need to include the word shirt once, pretty much all of these other keywords they include accurately describe the shirt. It’s about space, it is about raccoons, it is funny – all of these keywords are extremely relevant. + +#+caption: optimized tshirt example +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex02a-tshirt.png + +And this is because of that very important feature that is built into the Etsy algorithm + +**** test impressions +Whic is Test Impressions – by having accurate keywords in your title, you are helping Etsy do this better for your listing. + +Because remember, as we discussed in my previous video, when I release a product on Etsy, I have noticed that they will find a small group of test customers and place it on their discovery pages, like their homepage. + +#+caption: discovery pages +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex02b-test_customers.png + +They do this to see if my product looks cool enough and interesting enough to them to get them to click on it. And if they click on it, Etsy’s algorithm will keep showing my product to more and more people until it makes a sale. + +That was why recently, when I set up my brand new Etsy store, it was already getting traffic & sales for free in the first 2 weeks it was open. Because when Etsy showed my products to people on their homepage, they kept clicking on them, because they looked cool. + +**** etsy traffic +#+caption: etsy traffic +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex02c-traffic.png + +On the flipside though, if Etsy comes and tests your product with a test group of customers and nobody buys it, then your test fizzles. + +So what I try to do is give Etsy as much accurate data as I can in my keywords on the Product Listing title to help them pick the BEST test customers to use for these Test Impressions. + +So this data here for this listing when you think about it is very good, thanks to these relevant keywords that have been included in the title. Etsy can see that this is a t-shirt that is aimed at people that like racoons, and space or galaxy designs, and that like to buy funny products. It can try and pick customers that fit this target market, making it much more likely for the test customers to be a successful pick. + +#+caption: using keywords in the description +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex02d-description.png + +**** target ONLY your true customer base +And this is also why I try to be careful. So, you see this mug here aimed at people that love coffee, and baristas? Well, some people might see this mug and go, OK, it features a skeleton, so in addition to keywords aimed at people who like coffee and are baristas, maybe I’ll also fit in some keywords about Halloween. + +#+caption: coffee mug that inspires keyword +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex02e-coffeemug.png + +Afterall: Skeletons are a halloween icon, right? So, maybe somebody would like to buy this as a halloween gift for someone that loves coffee. + +But the problem is that, while that might be true for a few corner case sales, in general, that is unlikely going to be the target market for this mug.| + +Instead, what we really want is for Etsy to instead show it to coffee snobs and to baristas passionate about coffee, since they are the more likely people to actually buy it. + +**** you don't want to test against the wrong crowd +So, if I muddy the title by just throwing in keywords like ‘Halloween’ which, technically while sort of true, are not truly accurate for my real target customer, I’ll risk making the Etsy algorithm confused and testing it on the wrong crowd. + +Because now, instead of just testing my product on baristas, it might switch things up and start testing it on people wanting Halloween gifts, which will perform much worse, since this won’t convert anywhere near as well since they’re not my target audience. + +And so that can be one of the downsides, in my personal opinion, of not being careful with Etsy keyword research tools, and just choosing keywords that have low competition. + +Oftentimes, those low-competition keywords, while they might be adjacent to your product, aren’t really your true target customer and so you make it harder for Etsy to find your ideal customers by including them. + +**** less is more + +This is also why sometimes, when it comes to keywords, less can be more. So this is one of the top selling funny cat mugs. It has had over 200 reviews, and customers love it. Interestingly, as you can see, the title is tiny, it is very short and it only features a few keywords. But really, this is fine, because this is actually a lot of great data for Etsy to work with, because if you think about it, these keywords do very accurately describe who would want to buy this mug. So when Etsy places this mug on someone’s homepage, it can use this data to quite accurately guess who to try it with. And so yes, while this is a very short title, it is actually optimized quite well. + +#+caption: not using all the description can be good! +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex02f-kittymug.png + +And so even though technically, you can use 140 characters for your title, you don’t have to use all 140 characters at all. Instead, you can just use as many characters as you need, to add in the best relevant keywords. + +**** use chatgpt +So then, how do you do that? Well honestly, in my experience, ChatGPT has been a great resource for me. + +And for me, what I like to do is I like to explain to ChatGPT what my product is, and what the design of the product will be about, and also explain the niche and explain any types of target customers I think would like to buy it. And then I ask ChatGPT to think about what types of customers might be interested in purchasing my product, and I also ask it to create different customer profiles about each of these customers, so I can better understand who they are and their motivations. + +#+caption: example of using chatgpt +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex03a-chatgpt.png + +And don’t forget that you can always ask ChatGPT to come up with more ideas for you even after it has finished generating some, to get even more. + +#+caption: having chat make suggestions +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex03b-chatgpt_extras.png + +Plus you also also use a different Ai Chatbot if you prefer too. So you could use Google’s or Microsoft’s, they all are great at doing this. You don’t just have to use ChatGPT. + +But yes, by doing that, ChatGPT made a pretty good observation that for the funny “Houston I Have So Many Problems” t-shirt design, that a good target customer could be someone that works in or is studying aerospace. That is a very highly targeted customer who could find the throw back to the phrase, Houston We Have A Problem quite funny. And also keep in mind I just used the free version of ChatGPT here, I didn’t use the paid version. + +#+caption: getting assessment of who will like a design +#+attr_html: :width 1000 +file:../../_share/media/img/step_05/lesson_02/ex03c-assessing_customers.png + +And well, if we come back to the listing, you’ll see that they didn’t actually include any keywords like that in the title. So this could be one that I’d tell them to consider adding. So, in my experience, thanks to chatbot apps like ChatGPT, I haven’t needed to purchase any paid apps like Alura or eRank to come up with ideas. I find that ChatGPT does a great job at helping me brainstorm these for free. Of course, if you do want to use those apps, you absolutely can. + +There is nothing wrong with using a paid app. I’m not saying that you shouldn’t use them, or it is bad to use them. I have just found that I don’t need to use them. So I don’t. But if you find that they help you, then yes absolutely, you can choose to use them. And when it comes to your product tags, it’s the same. The keywords you use in your title will match up well in my experience with the keywords to include in your tags. + +*** point 2: clickable photos + +So then, let’s now discuss Point 2: Clickable Photos + +**** more important than keywords +Yes, it’s hard to say what is more important: is a listing with accurate keywords most important, or are clickable photos more important? And, well, honestly? I’d say that out of the two that Clickable Photos are probably THE most important, crucial point, when it comes to optimizing your item listings on Etsy. + +Because here is the thing. When Etsy chooses a small group of customers to place your product on the homepage for, to test whether it’s good or not, as you can see, the only information the customer truly has is the photo and the product price. That is it. + +So, while it’s crucial to provide Etsy with accurate information on who your product is for, it’s just as crucial to give those customers an amazing, clickable photo because that photo is THE reason customers will click on your listing. + +#+caption: example of photo gallery +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex04a-photo_gallery.png + +And that is what Etsy wants to see. They want to see that your item is engaging enough to get clicks and engagement, so that they can keep showing it to more and more people. So spending time creating and choosing a clickable photo is going to pay off. + +**** using contrast +And something that can help a lot is contrast. So, here is the photo for that raccoon t-shirt in its full size. + +#+caption: raccoon tshirt full size (note the contrast of hair and black and white) +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex04b-raccoon_tshirt_full.png + +Well, if you take a look at the thumbnail for that same photo here, which is what the customer sees while scrolling on Etsy before clicking on it, you’ll see that the thumbnail taken from it actually has quite a lot of contrast, thanks to the golden hair in the shot, and the black text on a light colored t-shirt. That color contrast means then that when the customer is scrolling through Etsy’s recommendations, that your photo is more likely to pop, because it will stand out more, thanks to that contrast. + +#+caption: raccoon shirt but in thumbnail, showing how it stands out +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex04c-raccoon_tshirt_thumb.png + +Plus, the photo itself is a great photo. It looks really engaging, and it has a great aesthetic that Etsy customers like. A photo like this is going to really help make your listing clickable. + +**** getting free photos + +Now, depending on the product you’re selling, your Print On Demand app, such as Printify or Printful, might have a great photo that you can use for free. + +Like, take that funny cat mug. I think that this is just a Printify mockup photo that has had the background swapped to a contrasting color, which you can do within the Printify mockup editor. So, you might be able to just use a mockup for the thumbnail for free. + +#+caption: using the printify mockup +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex05a-kittymug.png + +Or, like this t-shirt here, you might want to find an external mockup photo, and create your own mockup outside of the Print On Demand app, if a good one doesn’t exist in your print on demand app because yes, this was not a photo provided by Printify, they purchased this mockup photo specifically to use for this listing. + +#+caption: using a purchased mockup +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex05b-raccoon_mockup.png + +**** using PlaceIt for mockups + +And there are multiple ways that you can find and create these. One way is to come to Placeit. They do have a paid account with access to all of their mockup photos. But they have a free account with some free mockup photos too. And creating mockups with Placeit is very easy. + +#+caption: PlaceIt home page +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex06a-placeit_home.png + +You just choose the photo you want to edit, and choose what the product color will be. Then you upload your product design onto it, and place it on the product. And that is it: you have created your mockup photo. I’ll have my affiliate link to Placeit above if you’d like to use it. + +#+caption: PlaceIt example photo +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex06b-placeit_example.png + +**** using CreativeFabrica for mockups + +And another place you can get free mockups is Creative Fabrica. This is a place for graphic designers & creators to sell their digital art products, such as mockup photos. Many of the most popular, trendy mockup photo packs are sold here. + +#+caption: Creative Fabrica home +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex07a-creativefabrica.png + +You can then add your own design onto them using an image editing app like Photopea or Photoshop. Creative Fabrica has a free account which will give you 10 free downloads. After that, you do need to pay. But you can use the 10 free downloads they give you to choose some aesthetic mockups if you like. + +#+caption: Free Subscription +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex07b-free_subscription.png + +I’ll also have my affiliate link to Creative Fabrica above if you’d like to use it but don’t forget: using affiliate links is optional so please don’t feel like you need to use them. But it is always appreciated so if you do choose to use them, so if you do, thank you. + +**** lifestyle context + +And something else that is important when choosing photos for a listing, is to include at least 1 photo of the product in a lifestyle context, not just a mockup of an item on a plain background. + +So here you can see that they have included multiple photos with this. They have included 2 photos of someone wearing the shirt, which is important because psychological studies have shown that lifestyle photos like this help customers to imagine themselves using the time, by seeing it be used. + +#+caption: Tshirt being used in a lifestyle context +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex08a-lifestyle.png + +And, once people start imagining themselves using an item they are looking at, they are much, much more likely to buy it. + +**** sizing chart + +Plus, something else that is good to keep in mind is that if your item comes in multiple sizes, like clothing, including some sort of sizing chart as a photo will drastically reduce both the emails you get from people asking which size they should buy, and also drastically reduce people purchasing the wrong size for themselves. + +#+caption: Size Chart +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex09a-sizing.png + +And if you want to find some great sizing charts to use, again, Creative Fabrica has some that you can download as part of your 10 free downloads. + +#+caption: sizing chart from Creative Fabrica +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex09b-sizing_fabrica.png + +So, these 2 points are important for optimizing and maximizing our chances of getting clicks and sales. + +But there is something else I do when optimizing an Etsy listing. + +*** point 3 - Customer Experience + +And that is Point 3: Customer Experience – yes, I optimize the customer experience. + +Because here is the thing right. When a customer buys from you, you want to ensure that their experience is positive. + +Since, well, you want them to leave you a 5-star review. And, if they have a bad experience from you, not only will they not leave you a 5 star review, but they might actually leave you a bad review. Which is VERY bad! + +So it is crucial that you set the expectations for the customer. You want to make sure they know all important information about your product, and your shipping times, before they purchase. + +And so I think that this listing does this very well. Now, I’ll be honest with you. In their description they repeat their keywords which, frankly, I wouldn’t do. Etsy already knows your keywords from your title and tags. + +#+caption: describing everything the customers can expect +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex10a-expectation.png + +So repeating them in your description won’t help, in my experience. But, I do include sections like they do here, explaining all important information. And they do something crucial here. Here, they clearly set expectations around returns. As you can see, they don’t allow returns for their print on demand shirts. Now, here is where a lot of beginners make a mistake. + +#+caption: being honest about "no returns" +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex10b-no_returns.png + +They would think of this as a negative thing: after all, if you don’t let customers return products, then that is something a customer won’t like. Which is sort of true: customers do prefer, obviously, to have the option to return products. But the mistake they make is that because they think it is bad, they instead try to hide that information, or avoid it. + +Whereas instead, like this store here, I am upfront with it. Any “negative” information I include very blatantly, and like them, I do something else. I EXPLAIN it. And you can see they did that here too. They EXPLAIN here why they don’t offer returns. It is because items are made to order for customers. They are effectively custom made just for the customer. Therefore, since it is custom, they can’t offer returns. + +In my experience, explaining to customers WHY there is something they may not like – such as no returns, or a longer production time, is often enough to get them to decide to purchase from you regardless. + +Plus, they also include in here all other important information a customer might want to know: such as what material the shirts are made from, and the shipping and processing times. This means that the customer knows exactly what they are getting when they buy. + +#+caption: telling people upfront about what problems might be there +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_02/ex10c-warning.png + +And so this is how I use my description: I don’t use it as a way to stuff in more keywords. I, instead, use it as a way to set fair and reasonable expectations for my customers. + + +** epilogue! +So then: that is my 3-point system! I pick relevant keywords. I create clickable photos. And I try to create a great customer experience. + +I hope that my strategies can help you as well. And I’ll see you in the next video. diff --git a/_subsections/05-traffic_buyers/S05|L03 - how i optimize etsy store profiles for free traffic.org b/_subsections/05-traffic_buyers/S05|L03 - how i optimize etsy store profiles for free traffic.org new file mode 100644 index 0000000..7a94d90 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L03 - how i optimize etsy store profiles for free traffic.org @@ -0,0 +1,184 @@ +#+title: S05|L03 - how i optimize etsy store profiles for free traffic +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=e63aac0f402ba02e79c18a80e6e69394&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +Hey everyone and welcome back! In this video, we are going to be discussing how I optimize Etsy Store Profiles to get free traffic from Etsy’s algorithm. + +** chatgpt +Plus, I’m also going to show you how I do it, with a bit of help from ChatGPT and Ai chatbots too. Although, don’t worry, if you don’t like using Ai bots, you don’t have to use ChatGPT. I just like to use it because, as you’ll see, it can help speed up the process a lot. + +#+caption: chatgpt giving a profile +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex01a-chatgpt_store_profile.png + +** optimize your store profiles + +And when I say Store Profile I should probably clarify what I mean by that. So, a Store Profile is the visual storefront that a customer sees, if they click on your store name. + +And in my experience, optimizing your store profile is very important, for 4 reasons. + +*** give the Etsy algorithm data to work with + +The first reason is this: *data*. By optimizing your store profile, you once again give Etsy’s algorithm more data to work with. They can learn more about who you are, and can then potentially match you better with customers that might want to buy from you. + +For example: if you put in your profile that you’re a stay-at-home mother, who is using Etsy as a way to bring in extra income for her family, then Etsy can use that to potentially pair you with customers who historically have purchased from other similar stores. + +Or you might put in your store profile that you are an artist. Well, Etsy can then use that to potentially pair you with customers who have historically purchased from other artists. It just helps Etsy narrow down even better who might be your best target customer to test your products with. + +*** build trust with customers + +And the second reason it is important, is that by optimizing your store, you build up trust with your customers. + +Because one of the most challenging things about being a new store is that you don’t yet have any store reviews. So, if a customer were to buy something from you: it’s riskier for them. + +This is why, as I’ve said before, creating products that fill gaps in the market has been very important to my success when I open a new store. By filling gaps in the market, I create new products that customers want – but that they can only get from me. + +#+caption: definition of 'gap in the market' +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex01b-def_gap_in_market.png + +This essentially forces them to take that risk and purchase the product from me, if they really want it! + +But, it’s still much easier to get them to take that risk, if you optimize your storefront which proves to the customer that you are trustworthy because you’ve taken the time to put effort into your store. + +*** optimize your storefronts + +And the third reason that it’s important to *optimize your storefront*, is that by doing so, you can actually charge higher prices if you want to. + +Yep. Because you see, what a lot of people don’t think about, is that pricing is entirely subjective. We all use our own subjective ideas, to decide how much products are worth. And how much we decide something is worth, is called *Perceived Value*. And there are many things you can do to increase the perceived value of your products. + +#+caption: defintion of Perceived Value +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex01c-def_perceived_value.png + +And one of them is by optimizing your Store Profile, to humanize you, the owner, so that the customer feels like they’re buying from a small, authentic brand – not a big corporation. By increasing authenticity, you increase your perceived value, increase the amount of money you can charge, and increase your profit margins. + +Plus, as you can see, a big part of Perceived Value is comparison with others. People will compare your store to other stores. And so if you’ve taken the time to fill out and optimize your storefront, that will help your store stand out compared to others. + +*** improving conversion rates +And the fourth reason to optimize your storefront is that by doing that and increasing your authenticity & trust with customers, you will also be *improving your conversion rates*. + +And conversion rates are a very important data signal to the Etsy algorithm. The higher your conversions, the more Etsy will show your products to people as a suggested product. And the more Etsy shows your product, the more people will buy it. So, to maximize the money you earn, you want to maximize your conversions. + +So as you can see, it is very important and it shouldn’t be skipped yet, I’ll be honest with you. Most new stores I see DO skip doing this. + +**** failed store +Yep. For example: I recently found this Etsy store. It has been open for 2 years and in that time, it has only had 19 sales. Which is a shame because some of the mugs in this store I genuinely think are quite clever (laughs). However, this store profile is completely unoptimized. They literally just opened a store, and they just put their products in it, and that is it, they have done nothing else to optimize or brand it. And the truth is, most of the time, this is what new stores do. They make empty, barren store profiles like this and wonder why they get very few, if any, sales. And I understand. It can be very easy to underestimate how important this step is. + +#+caption: store that didn't optimize +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex02a-muggymcmuggins.png + +But really, from my personal experience, what you want to do, is to not only to put in as much information as you can so it’s not empty like this one is, but you also want that information you put into your store profile to personally represent YOU as well. + +**** optimized storefront +So then, to explain, I wanted to show you a very well optimized storefront in comparison. This is a print on demand store that has been very successful. So, immediately you can see that they added in a store banner. This is definitely something that you want to do. + +Because here is the thing right. Muggy McMuggins did not put in a store banner. Now, if no one put these in, then sure, they could potentially get away with it. But as we’ve seen, people do take the time to create these. + +#+caption: store that optimized +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex02b-kinderplanet.png + +And a big part of perceived value is comparison: how does YOUR store look compared to others? And so when other stores are putting in this effort to add a banner, it makes Muggy McMuggins feel very low effort. You want to take every chance you get, to make your store stand out in comparison to other stores. + +Now of course you might think, well gee Sarah, I can’t draw such an incredible banner as that and fair enough (laughs) you don’t have to. This successful Print On Demand store here has a great, easy to create style of banner that pretty much anyone can make without being an artist. You can see that their banner is just their logo, placed on top of a stock picture and creating a banner like that within Canva is very easy, since it has pre-installed stock pictures already. And you can use the free version of Canva to create this too. I create all of my store banners in Canva. + +***** store anouncement +You can also see that MuggyMcMuggins does not include any store announcement. So the top section of the store is very empty. Whereas for this store here, they have a store announcement. And if you read it, it reads like it was personally written by someone from their perspective, by including little details, like the smiling face. This personal perspective also helps to lift the perceived value of the store. A mistake I see a lot of new stores make is that they might take the time to add in a store announcement, but they write it in a very impersonal, corporate style. + +#+caption: announcement written +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex02c-kinderstore_announcement.png + +***** using ChatGPT to make announcement +And so then, if you struggle to write something with a more personal touch, then honestly, ChatGPT can be a great app to help draft out an announcement, welcome message for you. Tell ChatGPT what you are trying to achieve, and tell it what information you want it to include in the welcome announcement message, and tell it that you want it written with a personal tone of voice. + +#+caption: create a welcome message for Etsy store using ChatGPT +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex02d-chatgpt_help.png + +You can then take what it gives you as a draft, and modify it to make it your own. It seriously makes the whole writing process so much faster. Coming up with copy like this used to be so much harder, it’s crazy how much quicker it makes it now! And I just used the free version of ChatGPT here, I didn’t use the paid version. Google and Microsoft’s chatbots would also be great at writing this too. + +** add profile in about section +And so then, if we come back to their store profile and scroll down, you’ll also see that the About Section looks completely different to Muggy McMuggins. So, in KinderPlanetCompany’s About Section, you can see that the artist has added a photo of herself. This is a great idea because it personalizes the store again, to humanize it and make it feel more authentic. And if you don’t feel comfortable showing your face, you don’t have to. + +#+caption: personal photo of store owner +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex02e-kinderplanet_photo.png + +I’ve seen plenty of stores instead show photos of themselves, but from a perspective like this, where it is them from behind, where you don’t see the store owner’s face. This still helps to personalize and humanize the store, but no one can tell in the photo that it is you. It is really just about having a human in at least 1 of the store photos, that makes a big difference. + +Because, well, in studies, humans are drawn to other humans visually in photos. It’s thought this might be due to the psychological phenomena of mirroring. So when we see other humans in a photo, we mirror them and can better imagine ourselves in their place. So, if you think about it, you’re more likely to buy from a store that you are mirroring, because you can imagine how good it would feel for somebody to buy something from you + +*** use pixabay to get extra photos for the about page +Plus, in addition to a photo like this, you also get to upload 4 other photos. This artist uploaded photos of her computer as she was working on designs which was a great idea, and photos of her products. But you can also come to the free photo library, Pixabay, to find some photos. So for me, if I wanted to add a photo for a store that sells gifts for baristas and coffee lovers, I could find some photos of someone making coffee and add it in here too. + +#+caption: pixabay example +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex03a-pixabay.png + +*** about page blurb +The artist has also added in a written store blurb as well, which is very, very important. In this store blurb you can see that she is an illustrator, a painter, and that she really loves retro, groovy designs. And, I think that this is a really great, well optimized blurb, because you think about it, this gives the Etsy algorithm a LOT of data to work with. + +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex03b-blurb.png + +Because you think about it, some people like buying directly from artists. So, Etsy now has data that shows it would be good to pair her with customers that have a history of buying directly from artists. And some people also really like retro designs. So, the algorithm also now has data that it would be good to pair her store with customers that have a history previously of buying items like this. + +**** use ChatGPT to help you sound more human + +And this is again where ChatGPT can help if you like to use it because it is very easy to make this sound very corporate and in-personal when, really, being vulnerable and giving it a personal touch will help add authenticity which is, again, great for helping increase conversions and perceived value. So, what you can do is tell ChatGPT what you’re trying to write, and give it some information to include, and get it to write a draft for you. You can then modify this draft and change it to suit your personality, but it gives you a great springboard to work from. And for this here, I again just used the free version of ChatGPT. The free chatbots like ChatGPT and Microsoft and Google’s work great at coming up with draft store copy like this. + +#+caption: using ChatGPT to sound more personal +#+attr_html: :width 1000 +file:../../_share/media/img/step_05/lesson_03/ex03c-blurb_chat.png + +**** listing other artists on storefront members + +And then, if we come back to Etsy and come down here to the Shop Members section, you can see that the founder of the store has included herself, as well as included and listed others that are help her run her store, which helps to again humanize the store and lets you know that you are directly supporting someone when you buy from it. + +#+caption: showing artists in the about section +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex04a-kinder_members.png + +Whereas Muggy McMuggins does not even include any Shop Members which, again, makes the store feel a lot less authentic and trustworthy, because you don’t know who you are buying from. + +#+caption: muggy NOT showing artists +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex04b-muggy_members.png + +And you think about it right. It particularly adds trust and authority to your store when you put your name on a store because, well, by doing so, your reputation is essentially on the line. You are showing the customer that you are willing to bet your own personal reputation on your brand. + +So, if you can, including your name and a photo can really help push people to give you a chance and to be willing to trust your store, even though it is brand new. + +*** using a FAQ +And of course, if we scroll down, you’ll also see that as part of their optimization, they have further filled out their store by adding in Frequently Asked Questions. Not only is this super helpful for customers because it gives them important information that they want in one place, but it also shows that the people running the store know what they are doing, which is why they already know what questions to answer. + +#+caption: faq example +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex05a-faq.png + +Whereas, for Muggy McMuggins, they did not fill this in and did not answer any frequently asked questions, and so this section is empty, which makes them look a lot less experienced. + +And so all of these questions here that this store has answered, are great ones for you to answer too. + +And I’ll be honest, I feel really bad that I have criticized Muggy McMuggins in this video because, again, I genuinely found some of their designs quite clever. Which is why, even with an unoptimized store, you can see they still sold 19 copies of this funny mug. So you know, this is further evidence that what I say about designs being the most important part of a store is true. Even in a very unoptimized store, they still made 19 sales. + +#+caption: muggy only has 19 sales +#+attr_html: :width 800 +file:../../_share/media/img/step_05/lesson_03/ex06a-muggy_sales.png + +It is just a real shame that they did not optimize their store profile because it would have helped them make a lot more than just 19 sales, y’know. + +And that is what I want for you: I want YOU to make as many sales and as much money as possible. + +So, go ahead, optimize your store profile. And I’ll see you in the next video. diff --git a/_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org b/_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org new file mode 100644 index 0000000..867c9f1 --- /dev/null +++ b/_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org @@ -0,0 +1,202 @@ +#+title: S05|L04 - how i use etsy ads to boost my free traffic & sales +#+HTML_HEAD: +#+OPTIONS: H:6 + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - ecomm clubhouse]] +- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=132d71eadeff58bb10b6758dd47f55f8&serverId=99488804638e465693eed17924c57b60][video]] + +* Notes + +* Description +Hey there and welcome back to a new video. And in this video, I’m going to explain how I use Etsy Ads to boost the FREE sales and FREE traffic that I get from Etsy’s organic algorithm. + + + +But first, let me explain what Etsy ads are because they are VERY different from other forms of paid traffic and advertising that you will find online. + + + +So, here’s the thing, right? When you come to Etsy and you do a search for a phrase, such as funny mugs, Etsy will show you a bunch of search results. Well, some of those search results will have a little word, ‘ad’, with them. If it does, it means that this is a paid ad. It isn’t an item that is organically placed there, for free, by the Etsy search algorithm. + + + + + + + +And just to clarify as well, you do NOT have to use Etsy ads to make sales or run a successful store on Etsy. + + + +Nope. As I showed in earlier videos, I recently started a new store and within 2 weeks, I already had my first 2 sales, and I ran no ads: it was just free, organic traffic since, well, you have to wait 2 weeks to turn on ads anyway, even if you do want to run them. + + + + + +So no, you don’t need to use them. They are indeed optional. In fact, truthfully most people I know who run successful Etsy stores, don’t even use ads. And that isn’t because ads are bad, or they don’t work. It’s just, well, understandably, most people don’t like paying for ads so honestly, most people don’t bother turning them on. + + + +But I’ll be honest, I think that is a lost opportunity because not only as I’ll show you, they can be very powerful, but they’re just simple and easy to turn on and run. Yep. Because here’s the thing right. Let’s say that you decided to run a paid advertising campaign on a social media app, like Instagram, or Facebook. + + + +Well, you have to provide Facebook with the data, to run that advertising campaign. So, for example, you have to provide Facebook with a picture, photo or video of your product to use in the ad. And you have to type out advertising copy that you want Facebook to use to, well, advertise your product. + + + +Whereas on Etsy, as you can see, it’s literally just the listing. Etsy just shows your standard, usual listing, but they artificially inflate it in the search results. + + + + + + + +This means you don’t have to provide Etsy with a photo, or any advertising copy. All you literally have to do is open up your Etsy listing, and click to turn on ads for it. And it’s just a little toggle button inside of your Etsy item listing. That is all you have to do. + + + +It is a very beginner friendly form of traffic. And it’s especially beginner friendly because, well, for better or for worse, you don’t even choose who Etsy shows your ads to. + + + +Nope. Instead what happens is that Etsy’s ai will look over your listing and it’ll look for keywords that you added to your listing, when you created it, and they use those keywords to identify search phrases to show your product ad on. + + + +So, let’s again take this funny Dachshund Mug for example, and say that you had titled it, Funny Dachshund Pun Mug. + + + + + + + +Well, what Etsy does is it takes the keywords in your listing, and it will start to show your mug for search phrases that use those keywords. + + + +So, for example, if somebody searches for the phrase, Dachshund Mug, the Etsy ad algorithm will start to show your mug to people who are making that search. + + + +However, this also has a downside. Because let’s say that somebody was searching for the phrase, Funny Pun Mug. + + + +Well, you used those keywords in your listing. So Etsy might choose to show your mug to that customer. The only problem though is that, in this scenario, the person who was making this search does not own a Dachshund dog. And so, chances are, they won’t want to buy your mug. So showing it on that search phrase is useless. + + + +So as you can see, there are pros and cons of Etsy choosing your search phrases for you. On one hand, it means that it is less effort and it’s easier to get started compared to other forms of paid advertising, that make you select and pick your audiences. + + + +But on the other hand, it means that Etsy will show your listings on search phrases that are not relevant. Luckily though, this isn’t quite as bad as it sounds. Because unlike other forms of paid advertising like Facebook ads, which charge you for views and impressions, Etsy only charges you money if somebody actually clicks on your ad. + +So, these ads that got shown to me here: well, as long as I don’t click on them, then it costs the store nothing to advertise them. + + + + + + + +But, if I did click on one, then Etsy would charge them money regardless of whether an item sells or not. And they usually charge around 50 cents per click. Sometimes more, sometimes less. But it’s around 50 cents on average per click. + + + +Now, while this is annoying, I personally would not be too upset by this. And that is because, if you think about it, if you did not own a dachshund dog, then even if Etsy did show you an ad for a funny mug featuring a Daschund pun – what are the chances that you’d actually click on it? It’s very small. + + + +And so in my experience, while a lot of people complain about this, I don’t think it’s too big of a downside. Most people are worried that if they run ads, they’ll rack up a bill for a bunch of useless clicks, and lose a bunch of wasted money. But in my experience, that isn’t the real downside of this strategy since usually those sorts of people don’t click anyway. The real downside is instead the time lost. + + + +Because what Etsy will ask you to do when you turn your ads on, is it’ll ask you to keep your ads running with them for 30 days, before you consider turning them off. And that is not a requirement, by the way. You can turn your ads off at any time that you choose. But, they will recommend that if you can, to keep them running for at least 30 days. + + + +And that is because that gives their algorithms time to learn more about which search phrases actually match best with your product. So they’ll take the keywords in your listing, and use that for a bunch of search phrases, and see which search phrases actually result in clicks, and then overtime narrow it down and only show it on the search phrases that get clicks from viewers. + + + +But of course: all of that takes time. So, it can be slower than expected for your ads to actually start making you money while it figures out which search phrases actually get bites. + + + +Whereas on other more advanced advertising platforms, such as Facebook, since you pick your audience, if you pick it right, you can find your target customers faster – overnight even. + + + +But I view business more as a marathon, rather than a sprint. So: since I treat it like a marathon, I don’t mind waiting that time as a trade-off for how simple and easy they are to turn on and run. Plus, in my experience, I haven’t actually needed to wait 30 days, which is something that I’ll discuss later in my next video, where I show my exact $5 a day Etsy ad strategy. + + + +But yes, that is what Etsy ads are, and how they work. So then, here’s the next question. Sarah, You said that Etsy ads help you boost your FREE sales by giving you FREE traffic. Yet here you are, talking about how much money they cost. What gives?! + + + +And that’s a good question. So, here is the thing, right? A lot of Etsy content creators will, rightfully so, point out that Etsy has said that the search results are not influenced by Etsy ads. Which is somewhat true. Etsy does not inflate your organic free traffic if you run ads. So, you can’t brute force your way to higher search engine rankings, by buying clicks from Etsy ads, unfortunately. + + + +However, consider this. On Etsy, in my experience, anywhere from 5 percent to 30 percent of customers will leave your store a review. And, in my experience, the more reviews you have, the higher your store conversion rates. And do you know what is one of the biggest factors that the Etsy algorithm considers, when raising up a listing in its search results? + + + +It is conversion rates. If Etsy sees a high number of customers clicking on an item, and then purchasing it, then it is going to want to show that to more people. + + + +Etsy is financially incentivized to promote listings with high conversion rates. Because that increases the number of sales their website makes which makes them more money from seller transaction fees. And so that is why I love Etsy ads. Especially for new stores. + + + +Because it helps you get eyeballs on your listing. Which can help get you more sales. The more sales you get, the more reviews that you get. And once you’ve got a small collection of reviews, then it’s going to be much easier to get organic, free traffic because people will trust your store more and convert at higher rates. + + + +And plus, in my experience, while Etsy have said that the search algorithm is separate from their Etsy ads, and that they don’t influence each other, I have never personally seen Etsy say that their discovery pages are not influenced by the data that they collect from Etsy ads. + + + +Nope. Because as I said, my new stores don’t really get search engine traffic anyway, and that isn’t the traffic I care about either. It’s traffic from the discovery pages like the homepage. That is where my sales come from. + + + + + +And: if you’ve watched my previous videos on how to get more traffic from these pages which, by the way, I STRONGLY recommend you do if you haven’t already. + +How I Hack Algorithms By Choosing A Store Niche + + +Then you’ll know that a big way to get that is to provide Etsy with data on your ideal type of customer. So, for example, if you’re selling this mug, then you want to help give Etsy data that your target customer is Dachshund owners. + + + + + + + +That way, they can pick some customers to test your product on by showing it on their homepage. And if any of those customers that Etsy shows it to click on your product or, even better, buy it, then Etsy’s algorithm can look through its customer database, and try to identify customers similar to those and show it to them. This is how clicks and sales can grow and snowball on the platform. + + + + + +It’s like a chain of dominos. But, that one domino has to first of all fall in the chain, so that the rest can fall after it. And so, I’ve found that by turning on paid ads, that ad can be the domino for a product. If my ad can get a sale, then Etsy will still be able to use the data from that customer profile to find other similar customers, and show it to them. + + + +And so do you have to use Etsy ads if you would prefer not to? Absolutely, no, you don’t. But, if you can, do they help speed up the process of improving your position in the Etsy algorithm to get free traffic from its recommendations on the platform? + + + +Well, in my personal experience, yes. Yes they do. So, now that we know what the ads are, how to use them and turn them on, in my next video I’ll share with you my low budget Etsy ad strategy. So, go ahead, watch my next video, and I’ll see you over there diff --git a/toc.org b/toc.org index f9b2fe6..0180a41 100755 --- a/toc.org +++ b/toc.org @@ -97,3 +97,38 @@ 31. [[./_subsections/03-create_run_store/c31-etsy_store-connect_printify_products.org][connect printify products to etsy]] 32. [[./_subsections/03-create_run_store/c32-esty_store-optimize_products-search_engine.org][optimize etsy products for etsy search engine traffic]] 33. [[./_subsections/03-create_run_store/c33-etsy_store-appeal_temporary_ban.org][how to successfully appeal a temporary etsy ban]] + +** step 4 - upselling to BIG orders +#+attr_html: :class contents-overview +1. [[./_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org][how to make extra sales from automatic discount coupons]] +2. [[./_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org][how to add voyager to upsell customers to big orders]] +3. [[./_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org][how to add spin-a-sale app to trigger the law of reciprocation]] + +** step 5 - how to Get TRAFFIC & BUYERS to your store +#+attr_html: :class contents-overview + + 1. [[./_subsections/05-traffic_buyers/S05|L01 - how i get free traffic & sales to a new etsy store.org][how i get free traffic & sales to a new etsy store]] + 2. [[./_subsections/05-traffic_buyers/S05|L02 - my 3 point system to optimize etsy products for free traffic.org][my 3 point system to optimize etsy products for free traffic]] + 3. [[./_subsections/05-traffic_buyers/S05|L03 - how i optimize etsy store profiles for free traffic.org][how i optimize etsy store profiles for free traffic]] + 4. [[./_subsections/05-traffic_buyers/S05|L04 - how i use etsy ads to boost my free traffic & sales.org][how i use etsy ads to boost my free traffic & sales]] + 5. [[./_subsections/05-traffic_buyers/S05|L05 - my exact low budget etsy ad strategy.org][my exact low budget etsy ad strategy]] + 6. [[./_subsections/05-traffic_buyers/S05|L06 - introduction to free google seo traffic (watch first!).org][introduction to free google seo traffic (watch first!)]] + 7. [[./_subsections/05-traffic_buyers/S05|L07 - how to find low competition keywords.org][how to find low competition keywords]] + 8. [[./_subsections/05-traffic_buyers/S05|L08 - how to optimize product pages.org][how to optimize product pages]] + 9. [[./_subsections/05-traffic_buyers/S05|L09 - how to optimize product category pages.org][how to optimize product category pages]] +10. [[./_subsections/05-traffic_buyers/S05|10 - how to optimize your homepage.org][how to optimize your homepage]] +11. [[./_subsections/05-traffic_buyers/S05|11 - how to add & optimize blog posts.org][how to add & optimize blog posts]] +12. [[./_subsections/05-traffic_buyers/S05|12 - how to build backlinks with instagram pages.org][how to build backlinks with instagram pages]] +13. [[./_subsections/05-traffic_buyers/S05|13 - how to film a mobile video for youtube shorts/tiktok/reels.org][how to film a mobile video for youtube shorts/tiktok/reels]] +14. [[./_subsections/05-traffic_buyers/S05|14 - how to edit a mobile video for youtube shorts/tiktok/reels.org][how to edit a mobile video for youtube shorts/tiktok/reels]] +15. [[./_subsections/05-traffic_buyers/S05|15 - introduction to facebook ads (watch first!).org][introduction to facebook ads (watch first!)]] +16. [[./_subsections/05-traffic_buyers/S05|16 - how to create a facebook business account.org][how to create a facebook business account]] +17. [[./_subsections/05-traffic_buyers/S05|17 - how to create a facebook fanpage.org][how to create a facebook fanpage]] +18. [[./_subsections/05-traffic_buyers/S05|18 - how to install the facebook pixel.org][how to install the facebook pixel]] +19. [[./_subsections/05-traffic_buyers/S05|19 - how to create a showcase video ad.org][how to create a showcase video ad]] +20. [[./_subsections/05-traffic_buyers/S05|20 - how to edit a showcase video ad.org][how to edit a showcase video ad]] +21. [[./_subsections/05-traffic_buyers/S05|21 - how to create an example video ad.org][how to create an example video ad]] +22. [[./_subsections/05-traffic_buyers/S05|22 - how to edit a example video ad.org][how to edit a example video ad]] +23. [[./_subsections/05-traffic_buyers/S05|23 - how to create a low-budget facebook ad campaign.org][how to create a low-budget facebook ad campaign]] +24. [[./_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org][how to create a 3-ad creative facebook ad campaign]] +25. [[./_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org][how to scale facebook ads]]