diff --git a/.gitignore b/.gitignore index a1fa4a4..daf93d6 100644 --- a/.gitignore +++ b/.gitignore @@ -1,6 +1,7 @@ # Created by https://www.toptal.com/developers/gitignore/api/vim,emacs,sass,osx # Edit at https://www.toptal.com/developers/gitignore?templates=vim,emacs,sass,osx +*.mov *.html *.css diff --git a/_subsections/01-select_a_niche/c01-intro.org b/_subsections/01-select_a_niche/c01-intro.org index 3338453..04cddea 100644 --- a/_subsections/01-select_a_niche/c01-intro.org +++ b/_subsections/01-select_a_niche/c01-intro.org @@ -5,11 +5,80 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - TED]] -- [[../../_share/data/video/step_01/lesson_01.mov][video]] +- [[../../_share/data/video/step-01/_mp4/lesson_01.mp4][video]] * Notes +** housekeeping +*** contact: +- [[mailto://theecommclubhouse@wholesaleted.com][theecommclubhouse@wholesaleted.com]] +- [[mailto://theecommclubhouse@gmail.com][theecommclubhouse@gmail.com]] +*** business hours +- 9am - 5pm NZ +- monday to friday + +*** live QA hangout +- for members of ecomm +- email questions +- you can watch previous hangouts + +*** support for other platforms +**** live +- printtify +- printful +- shopify + +**** email +- canvas + - you can also ask to speak to a human and they are fast + +** description of steps + +*** step 1 +- choosing your niche +- particular section of market + - dogs + - customer niche ie stay at home moms + - type of customer: boho aesthetic + +- three step process + +*** step 2 +- product research + +*** step 3 +- how to build stores +- two types of stores + - etsy + - shopify + +- better to do both + +*** step 4 +- how to increase conversions + +*** step 5 +- generating traffic to stores + +*** step 6 +- manage store sales + +** doing business +*** process +1. find source or create products that customers want +2. put the product in front of the right customer +2. give those customers a reason to buy in a way that is + - professional + - engaging + +*** notes +- this is a skill + - reading is not enough + - you must practice + +- some people are better at it than others +- no guarantee at how long it will take to get good at it * Description Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken action to change your life by building a real, sustainable business. Please watch this introduction video before getting started so that you can get the most out of our extensive library of training videos. diff --git a/_subsections/01-select_a_niche/c02-shopify_vs_etsy.org b/_subsections/01-select_a_niche/c02-shopify_vs_etsy.org index c4d8d03..a8be444 100644 --- a/_subsections/01-select_a_niche/c02-shopify_vs_etsy.org +++ b/_subsections/01-select_a_niche/c02-shopify_vs_etsy.org @@ -5,10 +5,33 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[../../_share/data/video/step_01/lesson_02.mov][video]] +- [[../../_share/data/video/step-01/_mp4/lesson_02.mp4][video]] * Notes - + +- why use 2 types of stores + +- initially ecomm didn't use etsy + - was demanded + +- everyone should use shopify, but not everyone should use etsy + - shopify can be hosted on it's own website and url + - etsy can only host the store off it's website + +- etsy problems + - you cannot dropship anything from ali express + - you have to be involved in the design and creation process + - etsy will advertise OTHER people's products on your item + - etsy keeps all customer information, not you + +- if you host your own store + - you have customer info + - you control process + - you can put a link to your own store in your etsy description + - encourage people to buy through you by lowering price + + + * Description For this video, I just wanted to explain why as part of this course in Step 3, you’ll see that I will show how to build two different types of stores. diff --git a/_subsections/01-select_a_niche/c03-hack_algorithms.org b/_subsections/01-select_a_niche/c03-hack_algorithms.org index 7b8a633..766bbbc 100644 --- a/_subsections/01-select_a_niche/c03-hack_algorithms.org +++ b/_subsections/01-select_a_niche/c03-hack_algorithms.org @@ -5,9 +5,86 @@ * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] -- [[../../_share/data/video/step_01/lesson_03.mov][video]] +- [[../../_share/data/video/step-01/_mp4/lesson_03.mp4][video]] + +curr: 5:08 * Notes +** niche +*** what is a niche +- to build a store around a segment of the market -* Description -Hey there and welcome back! This is an extremely important video to watch. This video explains how I hack algorithms of websites by choosing to pick a store niche rather than just opening up a general Print On Demand store. +*** options for a store +- build a store around one niche +- build multiple stores around multiple niches +- build a store around multiple niches + +*** why +- social media content revolves around niches + - tik tok + - youtube + - instagram + - pintrest + +- viral algorithm pushes and boosts niche + - content + - products + +- using a niche on social media easier to get + - clicks + - traffic + - sales + +** example of draing viral algorithm on etsy +- spiral circle + - multiple rows + - multiple slices + +- each slice represents a different niche +- each row represents a different aspect of the niche +- each slice can also have subslices + - sublices for 'dog niche' slice + - mugs + - tshirts + - posters + +- each row of a slice also represents selective interest + +** test impressions +- etsy tests new items in front of customers on other people's lists + - where + - discovery page (etsy home page) + - e.g. tik toks "for you" page + + - home page for products you might like + + - doesn't tell customer how popular the item is compared to other + - makes it fair + - will try to pair the item to people who are a match for the item + +- doesn't check on all possible matches, but a small selection + - if that works, they try to put it to similarl customers + - then expand it to others + +*** practical results + +**** broad appeal item +- only a small percent of potential customers will be tested +- if the small subset initial test doesn't work + - the test fizzles + - and while a different group might have gone for it, you are done + +**** more niche item +- however if you go more niche, it is easier to match to the right customer +- successful test + +*** affect on store +- if you succeed in selling an item, you're review improve +- more people will buy +- you can apply broader items + +**** make adjacent products +- if you make products totally different than you'll original you won't match +- so you want to make products ADJACENT to what works + +* DescriptionHey there and welcome back! This is an extremely important video to watch. This video explains how I hack algorithms of websites by choosing to pick a store niche rather than just opening up a general Print On Demand store. diff --git a/toc.org b/toc.org index 084acea..f8160eb 100644 --- a/toc.org +++ b/toc.org @@ -9,6 +9,24 @@ - [[../../course-listings.org][Courses Listing]] - [[https://members.theecommclubhouse.com/ecomm-clubhouse/dashboard/][ecomm clubhouse]] + +* login info + +** credentials +| field | value | +|----------+----------------------| +| username | this.ronny@gmail.com | +| password | oC7Z78Kk | + + +** access links +| Section | Link | +|-----------------+------------------------------------------------------------------------| +| login page | https://members.theecommclubhouse.com | +| reset password | https://members.theecommclubhouse.com/wp-login.php?action=lostpassword | +| contact support | https://www.theecommclubhouse.com/contact/ | + + * chapters ** welcome #+attr_html: :class contents-overview @@ -30,4 +48,4 @@ - [[./_subsections/02-source_and_choose/c02-create_with_canva.org][how to create product designs with canva]] - [[./_subsections/02-source_and_choose/c03-add_distressed_vintage_textures.org][how to add istressed vintage textures for free]] - [[./_subsections/02-source_and_choose/c03-create_free_designs.org][how to create free print on demand designs]] -- [[./_subsections/02-source_and_choose/c04-custom_designs_using_fiverr.org][how to create free print on demand designs]] +- [[./_subsections/02-source_and_choose/c04-custom_designs_using_fiverr.org][use fiverr to create custom designs]]