#+title: S01|LO1 - introduction to the comm clubhouse #+HTML_HEAD: #+OPTIONS: H:6 * Links #+attr_html: :class links - [[../../toc.org][TOC]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=705770f79b075de767c06795afbaab97&serverId=99488804638e465693eed17924c57b60][video]] https://jellyfin.ronnyabraham.com/Items/705770f79b075de767c06795afbaab97/Download?api_key=059836d9407743cfa70e23f497820eed * Notes ** housekeeping *** contact: - [[mailto://theecommclubhouse@wholesaleted.com][theecommclubhouse@wholesaleted.com]] - [[mailto://theecommclubhouse@gmail.com][theecommclubhouse@gmail.com]] *** business hours - 9am - 5pm NZ - monday to friday *** live QA hangout - for members of ecomm - email questions - you can watch previous hangouts *** support for other platforms **** live - printtify - printful - shopify **** email - canvas - you can also ask to speak to a human and they are fast ** description of steps *** step 1 - choosing your niche - particular section of market - dogs - customer niche ie stay at home moms - type of customer: boho aesthetic - three step process *** step 2 - product research *** step 3 - how to build stores - two types of stores - etsy - shopify - better to do both *** step 4 - how to increase conversions *** step 5 - generating traffic to stores *** step 6 - manage store sales ** doing business *** process 1. find source or create products that customers want 2. put the product in front of the right customer 2. give those customers a reason to buy in a way that is - professional - engaging *** notes - this is a skill - reading is not enough - you must practice - some people are better at it than others - no guarantee at how long it will take to get good at it * Description Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken action to change your life by building a real, sustainable business. Please watch this introduction video before getting started so that you can get the most out of our extensive library of training videos. Having a technical issue? Please feel free to email us at theecommclubhouse@wholesaleted.com or theecommclubhouse@gmail.com – please don’t email any Wholesale Ted YouTube Channel Emails (such as ted@wholesaleted.com) & please note we do not offer 1-1 support (so if you have any questions about the course content, we, unfortunately, cannot answer – sorry! This is so we can keep the membership fees as low as possible) but if you are having issues accessing videos & watching them we are here to help πŸ˜€ * Review ** Summary This is the course introduction and orientation. It explains how the program is structured, how to get support, and what to expect from each step. ** Core Idea This is a system, not random tactics. The course is structured as a full pipeline: niche β†’ product β†’ store β†’ traffic β†’ scaling ** Practical Value - Where to get support (email + monthly Q&A) - How cancellation works - What each step/module will cover - High-level strategy behind the business model ** Course Structure 1. Niche selection 2. AI tools for design 3. Store setup (Etsy / Shopify / Printify) 4. Conversion tools (apps, funnels) 5. Traffic generation (mostly organic) 6. Scaling + daily operations ** Key Strategy Highlighted Product-first strategy: - Find gaps in the market - Create products that fill those gaps - Let platforms (Etsy, Google, AI systems) bring traffic Instead of: - running ads first - forcing demand ** Important Concepts - Niching helps algorithms understand your products - Platforms (Etsy, Google, AI chatbots) drive discovery - Automation reduces daily workload - Diversification (Etsy + Shopify) reduces risk ** Warnings - This is not 1-on-1 coaching - Results depend on execution, not just watching - AI tools are leverage, not magic - Traffic comes from positioning, not just optimization ** Key Insight The business works because: - products are created strategically - systems handle fulfillment automatically - platforms distribute traffic Not because: - of a specific tool - or a single trick ** My Take This intro is important because it frames everything correctly. If you misunderstand this: β†’ you will focus on tools instead of strategy If you get it: β†’ you will focus on: - product selection - positioning - consistency ** Bottom Line This is a systems-based, low-touch business model. Your job: - create the right products - set up the system correctly - let platforms and automation do the rest * Transcript #+begin_example 00:00 Hello, everybody, and welcome to The Ecom Clubhouse. Inside this 00:03 course, you are gonna find the tips, tricks, and strategies 00:07 that I have been using to grow and scale my 00:10 AI print on demand business. But before we get started 00:13 on my AI tool workflows and my strategies, I would 00:17 love it if you could please just give this video 00:19 a quick watch first. Because in this video, I am 00:22 gonna be outlining some important information which will hopefully make 00:26 your experience 00:28 inside this clubhouse even better. First up, let me show 00:31 you how you can contact us. You can email us 00:34 at the ecom clubhouse at wholesale ted dot com or 00:37 at the ecom clubhouse at g mail dot com. Both 00:40 email addresses work. Our business hours are 9 AM to 00:43 5 PM, Monday to Friday in New Zealand, and we 00:46 answer all emails within 1 to 2 business days, but 00:50 usually much faster. Our time zone in New Zealand is 00:53 a bit unusual, 00:54 so you can check out the time zone calculator 00:57 to see what time it is when you email us. 01:01 And I'll try to remember to include that in the 01:03 video description. Please do note though that 1 on 1 01:06 personal support is not included because this is a video 01:09 course. It is not a mastermind. 01:11 However, we do indeed provide 01:14 great technical support. So if you're having any login issues 01:17 or you've forgotten your password or you're having any issues 01:21 accessing your account, 1 of our team will email you 01:24 back ASAP. 01:25 But I do have to say that if you do 01:27 want to ask me any questions directly, let me show 01:31 you the exclusive way that members inside of the ecom 01:34 clubhouse can do just that. It is our live q 01:37 and a hangout. Each month, I host a live q 01:40 and a hangout. In these live sessions, I answer questions 01:43 directly from the audience. You can also email in your 01:46 questions in advance, and I will answer as many questions 01:48 as I can. I also post replays of the hangouts 01:52 so you can go back and rewatch all of my 01:54 previous Hangouts. 01:56 This is the only live streaming that I'm currently doing 01:58 these days anywhere, so it is just exclusive for members 02:02 of the Econ Clubhouse. And something else that I want 02:05 everybody to know is that while I am indeed very 02:08 glad to have you here, if at any time you 02:11 do decide that it is time to cancel, 02:13 you can cancel 02:14 at any time by yourself. Just click the manage subscription 02:18 button on the left menu, then you can enter in 02:20 your email address you registered with to access your Stripe 02:23 billing profile. 02:24 And here, you can click to cancel your account. And 02:27 here's the thing. If you do decide that you want 02:29 to cancel, I highly recommend that you just click that 02:32 cancel button 02:33 rather than emailing us because if you click that cancel 02:36 button, it's instant. 02:38 If you email us, there will be a delay, but 02:40 if you click cancel yourself, it will happen immediately. 02:44 So then, now that we've gotten the housekeeping out of 02:46 the way, let me show you about all the exciting 02:49 things that we are going to be talking about inside 02:51 the ecom clubhouse. Step 1 is all about niche selection. 02:55 I explain why I personally choose to pick a niche 02:59 for my AI print on demand stores and my methods 03:02 for doing so. And spoiler alert, as you will see, 03:05 it's because these days, content platforms and marketplace platforms like 03:08 Etsy are all adding in AI powered algorithms. 03:12 By niching down, it makes it easier to get these 03:14 AI powered algorithms to to understand what my products are 03:17 and which customers they are best for so that the 03:19 AI systems can recommend my products to those customers to 03:22 buy. And let me also be clear about something. If 03:25 you're watching this thinking, Sarah, I would also like to 03:28 start my own print on demand store, but I don't 03:31 want to choose a store niche. That is absolutely fine. 03:34 You don't have to. I just personally find that it's 03:37 easier to do so and it's easier for me to 03:40 get free traffic, 03:41 which is something that I talk about in the step 03:44 1 module series. 03:45 Next in step 2, we'll really start to dig into 03:48 the AI tools. In this step, I'll be focusing on 03:50 the tools, strategies, and AI workflows I'm using right now 03:54 to create my winning print on demand designs. Then in 03:57 step 3, I will show you the methods and apps 03:59 that I use like Printify to create 04:02 my AI print on demand stores that pretty much just 04:05 run autonomously 04:06 by themselves. 04:07 And there are 2 platforms that I personally like to 04:09 use to build my stores on. The first is Etsy, 04:12 and I do include a step by step tutorial series 04:15 on how to set up an Etsy store. And the 04:17 second is that I like to set up my stores 04:19 as their own private Shopify store. So I do include 04:23 a Shopify step by step series 04:25 as part of the course. And it's, of course, totally 04:27 up to you where you choose to start your stores. 04:30 Some people watching this will choose Etsy. Some people will 04:33 choose Shopify. Some might choose a different platform altogether. Some 04:37 might choose both Shopify and Etsy like me. It's totally 04:40 up to you. I personally like to do both though 04:43 because that way the money I earn from 1 store 04:45 is not at the mercy of a single platform. This 04:48 means that my income is diversified. 04:50 Having diversified income sources is powerful. 04:54 So that is why personally, I like to sell on 04:56 both. And then in step 4, I'll share some of 04:59 my favorite apps for increasing conversions in a Shopify store 05:02 such as setting up email marketing funnels. And then in 05:05 step 5, the module that I know a lot of 05:07 people will be very interested in, I share my strategies 05:10 that I use to get traffic to my products. And 05:13 as you'll see, these days I'm mostly focused on generating 05:16 free organic traffic by utilizing free AI tools. I use 05:20 these AI tools to help me optimize my products for 05:22 both Google search engine and for AI chatbots. Yes. AI 05:25 chatbots like ChatGPT also recommend products to customers. It is 05:29 a big source of traffic for ecommerce stores and it's 05:32 important to know about. Plus, as you will see, my 05:35 traffic strategy is quite unique because unlike the typical approach 05:39 of doing an advertising 05:41 first strategy, 05:42 I get traffic to my products by focusing on a 05:45 product first strategy. Basically, by being careful and strategic about 05:49 the types of products that I create, it means that 05:52 they can do something that's actually very important for getting 05:55 free traffic, which is this, they fill a gap in 05:58 the market. As I explain in this step, by creating 06:01 and designing products that fill a gap in the market, 06:04 it has made it much easier for me to get 06:06 traffic to them. No advertising required. And then in step 06:10 6, you will learn my strategies that I use for 06:12 utilizing AI to help me grow my stores and how 06:15 I run my stores day to day. Although, 06:18 honestly, 06:19 since my stores run mostly autonomously, 06:21 there really isn't a lot that I have to do 06:24 day to day. Because, well, the tools and settings that 06:28 we use in step 3 means that the stores pretty 06:31 much run themselves 06:33 mostly on autopilot. 06:34 My print on demand suppliers print, package, and ship my 06:37 products to my customers automatically, 06:40 and my ecommerce platforms, Shopify and Etsy, will automatically email 06:44 customers a notification 06:46 saying their product is shipped 06:48 along with a tracking code. I love it. So then, 06:51 if you're ready to get started, go ahead and click 06:54 on the next video lesson now, and I will see 06:56 you in the next video. #+end_example