#+title: S03|L07 - how to create a logo #+HTML_HEAD: #+OPTIONS: H:6 * Links #+attr_html: :class links - [[../../toc.org][TOC - ecomm clubhouse]] - [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=0628eb37294980b696ab40c4b0ee1030&serverId=99488804638e465693eed17924c57b60][video]] - [[create a logo][favorite fiverr logo designer]] * Notes * Description ** PLEASE READ BEFORE WATCHING: The logo gig is no longer $5 (unfortunately!) but it is still my favorite logo designer, so I will still link to them below. If you would like to purchase a gig for $5, there are a lot of gigs on Fiverr for $5, I recommend before picking one of these that you go through their example logos and choose a designer that has made logos that you like. Because the process of ordering a logo is still very similar, and this is still my favorite logo designer, I have opted to not change the video tutorial. Please just keep that in mind, that the logo is no longer $5, thank you! ** use fiverr Fiverr is my favorite place when I need to get things done. It’s a fast way to get content and graphics created and I use the site a lot. #+attr_html: :width 800 file:../../_share/media/img/step_03/lesson_20/ex01-Basic-logo.png I’ve added a link to Fiverr on the top of this description. Please be aware that it’s an affiliate link and we get commissions when we use them. Using them is optional but we always appreciate it. *** example logo Here’s an example store I’ve shown you in a Wholesale Ted video tutorial. This Fiverr creation as you can see features a unique icon made out of musical notes which was perfect. #+attr_html: :width 800 file:../../_share/media/img/step_03/lesson_20/ex02-musical-notes.png All I told them was the name of the store and that I wanted the design to feature musical notes and I told them the colors that I want them to be. And that’s it, from just a little bit of information, they were able to create a super unique, perfect logo. *** create logo **** create fiver account To have your logo created, first you need to create a Fiverr account if you don’t have one already. Next, you’re going to choose what colors you want your logo to be. If you don’t have a color scheme in mind, then a really good idea is to choose black, white, and your store’s main color. **** choose color Basically, as part of the tutorial of the Ecomm Clubhouse, you’re going to choose one color that’s going to represent your store. And this color should be related to the types of items that you’re going to be selling. If you can’t think of the color to use, then I suggest going to Google and looking for sites that sell similar items to what you are selling. Check out the different colors that each of the stores are using and pick the colors you like the most. Once you have created a Fiverr account and chosen a color for your logo then you can follow along with this over the shoulder tutorial. Let’s do this! ** steps 1. First, select the package that you want. I choose Basic package and then click on the green Continue button. #+attr_html: :width 800px file:../../_share/media/img/step_03/lesson_20/ex03a-basic_package.png 2. On the Checkout page, you can tick any of these Extras and though they’re not entirely necessary if you know exactly what design you want created. To check out, click Order Now. #+attr_html: :width 800px file:../../_share/media/img/step_03/lesson_20/ex03b-order_now.png 3. Enter your credit card details then click Confirm and Pay. Next, you can start adding details to your order. Put the name you want to incorporate into the design. You can add a tagline if you want. #+attr_html: :width 800px file:../../_share/media/img/step_03/lesson_20/ex03c-order_details.png 4. Add your store website. Then scroll down and go to the Preferred Logo Style section and select the box Pictorial Mark/Icon. #+attr_html: :width 800px file:../../_share/media/img/step_03/lesson_20/ex03d-logo_style.png 5. Go to the color preference section and type in the colors that you want. Scroll down and type in additional notes for the designer. And click Start Order button. And that’s it! You now started the order for the design. In this video, I’m going to show you how to order a great looking logo from Fiverr for as little as $5 plus transaction fees. Of course, if you are a graphic designer then you can feel free to create your own logo and you can skip this video. * Review ** Summary This lesson explains how to get a professional logo made quickly and cheaply using Fiverr, even with minimal input. ** Core Idea You do not need to design your own logo. A simple, clear brief is enough for a freelancer to create a usable logo for your store. ** Practical Value - Use Fiverr to get a logo for ~$5–$10 - Provide minimal inputs: - Store name - Main color - Basic concept (optional) - Select "pictorial mark/icon" style for better branding - Use hex color codes for accuracy - Choose designers with strong reviews (Level 2, high ratings) ** Required Inputs - Store name - Primary brand color - Optional: - Tagline - Style direction (masculine, feminine, playful, etc.) - Concept idea (e.g., symbol related to niche) ** Warnings - Very cheap logos may not be unique or deeply customized - Do not overthink the logo at this stage — it is not the main driver of sales - Avoid spending too much time or money early on - Some Fiverr gigs use templates or reuse elements ** Key Insight A logo is not what makes a store successful. It helps with: - credibility - visual identity But it does NOT drive conversions nearly as much as: - product design - mockups - listing quality ** My Recommendation Get a simple, clean logo quickly and move on. Focus on: - readability - basic visual identity - matching your store’s main color Do NOT delay store launch trying to perfect branding. ** Additional Insight The most valuable input you control is the color. A consistent color: - ties together your store - improves perceived professionalism - makes even simple logos look intentional * Transcript 00:00 All right. So in this video, I'm gonna show you 00:02 how to order a great looking logo from Fiverr for 00:04 as little as 5 dollars plus transaction fees. Of course, 00:08 if you are a graphic designer, then you can feel 00:10 free to make your own logo and you can skip 00:12 this video. However, if you are not a graphic designer, 00:15 then I highly recommend that you get 1 made from 00:17 a professional for your store. Fiverr is my favorite place 00:21 to go to get this done. If you don't know 00:22 what Fiverr is, it's a site that lets freelancers create 00:25 gigs that you can purchase. 00:27 It's a fast way to get content and graphics created, 00:30 and I use the site a lot. And this here 00:32 is 1 of my favorite current low cost logo design 00:35 gigs on Fiverr. As of the making of this video, 00:38 they only charge 5 dollars plus transaction fees for their 00:40 basic logo package, which is all you need to get 00:43 started. I will link to the Spivak gig on this 00:46 video lesson page. Please be aware that description contains affiliate 00:49 links which give us commissions if you use them. Using 00:52 them is optional, but we always appreciate it. The reason 00:55 why I recommend this provider is because with minimal information, 00:59 their designers are very good at using their own creative 01:02 ideas to create awesome logo designs for your store. For 01:06 example, here was an example store I showed off in 01:08 a wholesale TED video tutorial, 01:10 musical note gifts. This Fiverr creator made the store logo, 01:14 and as you can see it features a unique icon 01:16 that looks like a present made out of musical notes, 01:19 which was perfect. All I told them was the name 01:22 of the store and that I wanted the design to 01:25 feature musical notes, and I told them the colors that 01:27 I wanted it to be. And that's it. From just 01:30 that little bit of information alone, they were able to 01:32 create a super unique perfect logo. Before you create a 01:36 logo with them though, you're going to need to do 01:38 2 things. Firstly, you're going to need to create a 01:40 Fiverr account if you don't have 1 already. So you're 01:43 going to need to choose what colors you want your 01:45 logo to be. If you don't have a color scheme 01:48 in mind, then a really good idea is to choose 01:51 black, 01:51 white, and your store's main color. Choosing your store's main 01:55 color is something that I talk about in my video 01:58 on updating your store's homepage and theme design settings. 02:02 Basically, as part of the tutorial series for the Ecom 02:04 Clubhouse, 02:05 you're going to want to be choosing 1 color that's 02:08 going to represent your store, and this color should be 02:11 related to the types of items that you were selling. 02:14 So for example, because Brewed Treats sells coffee items and 02:17 accessories, I chose this coffee brown color. So pick a 02:20 color that matches the types of items that you are 02:22 selling. If you can't pick what this color is going 02:25 to be, then I highly recommend going to Google and 02:27 looking for sites that sell similar items to what you 02:31 are selling. Check out the different colors that each of 02:33 the stores are using and pick the color that you 02:36 like the most. 02:37 Alright. So once you have done those 2 things, once 02:39 you have created an account and picked your store's main 02:42 color, you can follow along with this over the shoulder 02:44 tutorial video. I'm I'm gonna switch over to my computer 02:47 now and show you how to do this. 02:50 In the designers page, select the package you want, 02:52 then click the green continue button here to proceed to 02:55 your order. On the checkout page, you can tick any 02:58 of these extras, though these are not entirely necessary if 03:01 you know exactly what design you want created. 03:04 To checkout, click order now. Enter your card details so 03:07 you can start this job, then click confirm and pay. 03:11 In the next page you can start adding details for 03:14 your order. Enter the name you want to incorporate in 03:16 your design. Let's type in brew treats for this order. 03:19 You can add a tagline if you want. For now, 03:21 let's leave this blank. Then proceed to add your store's 03:24 website. 03:26 Scroll down to preferred logo style and check the box 03:29 for 'pictorial markicon'. 03:32 Go to the color preference and type in the details 03:34 of the colors you want. Adding the color code will 03:37 be very helpful for the designer to get the color 03:39 scheme correctly. 03:41 Now scroll down and type in additional notes for the 03:43 designer. 03:46 Then click this box. Click start order, and that's it. 03:50 We've now started our order for the design. 03:53 Something else to keep in mind is that if you've 03:55 got more specific ideas for your logo, such as you 03:58 want it to have a masculine quality or you want 04:01 it to be more feminine, then be sure to fill 04:03 out those boxes as well. Those are optional boxes that 04:06 are great to fill out if you know the information. 04:08 I was just showing you how to get a logo 04:10 made with the most basic information possible. Now I understand 04:14 that some of you out there might not want to 04:16 work with a specific Fiverr provider and you might want 04:18 to check out your different options, and for whatever reason, 04:21 you might want to choose a different Fiverr gig. And 04:24 that's totally fine. I'm gonna switch back to my computer 04:26 now and show you how to use Fiverr search filters 04:29 to find logo service providers that have over 1000 positive 04:33 reviews. 04:34 Go to the Fiverr homepage and click graphics and design, 04:38 then select logo design. 04:40 Now scroll down and select level 2 for seller level. 04:44 Sort the results by best selling designers. 04:47 As we can see, the designers in the search results 04:49 are now rated with 4 stars and up.