#+title: Section 2| Lesson 13 - How to Present like Steve Jobs
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* Links
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- [[./../mba-main.org][TOC | Business]]
- [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/4282784#overview][S02:L13 - how to present like jobs]]

* Notes

** inspire people

*** practice a lot
- watch steve jobs
- you can become good at this
- jobs sucked at first

*** speak from the heart
- don't do scripts
- tell a story

*** Less is more
- people can only pay attention for 10-15 minutes
- break it up with a video or something

*** 3 words or 3 items on a slide Max.

**** examples:
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  |-------------+-----------------------|
  | amazon      | and you're done       |
  | nike        | just do it            |
  | obama       | yes we can            |
  | cisco       | tomorrow starts here  |
  | al gore     | an inconvenient truth |
  | the stooges | the three stooges     |

**** photos
- the best photos have three background layers
- [[file:../_share/media/img/png/background_layers_3.png]]

*** have fun
- believe you are changing the world
- marketing is theater
- enjoy it

*** statement
- no mission statement!
- passion statement!

** props
- show the product
- if you don't, you'll lose the interest of the audience 30-60 seconds

*** inform. educate. entertain
if you have no passion you have no energy. if you have no energy you have nothing

** slides
- too much info overwhelms
- if the slide is tiny they can't even read it
- things meant for study should not be in the slide
- LESS IS MORE

** "us vs them"
- you highlight difference between competitors in such a way as the clients are on your side
- mac used this against IBM

** messaging
- repeat your message
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  - repeat your message
  - repeat your message
    - repeat your message
      - repeat your message
- simplicity
  - less is more
- use emotionally positive evocative language
  - "insanely great"
  - go off script and speak from the heart
- make eye contact
- use dramatic pauses to make an emphasis

** practice makes perfect
- 10,000 hours to becoming a master
- steve jobs used to such
