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#+title: Section 11 | Lesson 64 - how an IPO works
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* Links
- [[./../mba-main.org][TOC | Business]]
- [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/4315046#overview][S12:L64 course video]]
* notes
** Mary Meeker Internet Trends Report
Mary Meeker, formerly a partner at Kleiner Perkins, is known for publishing the Internet Trends Report, one of the most influential annual reports on internet usage, the digital economy, and technology adoption.
*** Key Facts
- Report Name: Internet Trends Report (also known as Meeker Report)
- Published: Annually, starting in the mid-1990s
- Content includes:
- Global internet usage
- Mobile trends
- Digital advertising
- E-commerce
- Social media growth
- Emerging technologies such as AI, cloud computing, and voice interfaces
- Originally released by: Kleiner Perkins
- Later reports released by: Bond Capital (Meeker's own VC firm, after leaving Kleiner Perkins in 2018)
** how to value companies without revenue
- valuation for high tech companies without revenue is based on subscribers
*** facebook vs instagram
**** facebooks value for subscribers
\begin{equation}
\text{value per Subscriber} = \frac{\text{Facebook Market Cap}}{\text{Facebook Users (Subscribers)}}
\end{equation}
\begin{equation}
\text{value per Subscriber} = \frac{\text{\$231,000,000,000}}{\text{1.4 billion subs}}
\end{equation}
\begin{equation}
\text{value per Subscriber} = \text{\$165 per subscriber}
\end{equation}
**** instagram value for subscribers
\begin{equation}
\text{value per subscriber} = \frac{\text{instagram acquisition price}}{\text{instagram subs}}
\end{equation}
\begin{equation}
\text{value per Subscriber} = \frac{\text{\$1,000,000,000}}{\text{100,000,000 subs}}
\end{equation}
\begin{equation}
\text{value per Subscriber} = \text{\$10 per subscriber}
\end{equation}
*** whatsapp
- facebook is mostly first world companies
- whatsapp has penetration in third world
- facebook messenger sucks ass
**** change in growth rates
- facebook was losing subscribers
- whatsapp was growing
**** subscriber value
- number of subscribers :: 700,000,000
- price bought :: 20bn
- price / subscriber :: 28$
** valuation methods depend on the industry
*** short term drivers based on company
| industry | driver |
|--------------------+-------------------|
| consumer tech | subscribers |
| enterprise tech | revenue |
| semiconducter tech | earnings |
| hotels | revpar |
| industrials | earnings & volume |
| telecommnications | arpu |
| retail | earnings & SSS |
| biotech | FDA approval |
**** definitions
- revpar :: revenue per available room
- arpu :: average revenue per users
- sss :: same store sales
**** notes
- same store sales
- investors want to see that the individual stores grow organically
- e.g. mcdonalods started staying open all day, and profits skyrocketed
- fda approval is necessary for biotech
- no approval no profit
- once you get it, it's printing money
- stocks go up or down a ton depending on approval
*** long term drivers
earnings and cash flow
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*** additional valuation methods
** example of IPO
1. microsoft offers to buy company for 1bn
- reject it bc too low
- want to go big
2. talk to our VC Sequoia for advice
- they recommend we talk to Goldman sacks
3. Goldman Sacks recommends we bring in other banks
- reasons
- this going to be a large IPO
- Sequoia wants to spread it out
- we will have a better job negotiating a good deal if we have more banks
- banks
- Morgan Stanly
- UBS
*** Goldman Sacks Divisions
**** Investment Bankers
- underwrite the IPO
- legal documents
- excel valuation
- what valuation you should use
- list all the risks "IPO Perspectous"
- all risks have to be disclosed
- also called an S-1
**** Equity Capital Markets (ECM)
1. write 20 page sales memo for the GS sales team
- condense information in the S-1 Perspectous
2. train sales team how to market the deal
- pros & cons
- always bring up the risks
- integrity is key
3. call clients
- mutual funds
- Fidelity
- Citadel
- hedge funds
4. after orders are submitted ECM decides how many share each client gets
- Goldman and the company doing the IPO negotiate on this
- Goldman will fight for their own clients
- companies typically want long term shareholders
- the clients who understand them
- companies can always track investors who sell shares
- SEC law that mutual funds have to disclose every three months what their long positions are
- companies that don't flip tend to get more shares
5. Traders then distribute shares to the clients
6. Goldman wires the IPO proceeeds to the company minus the fees.