business-haroun/mba/ch13.org

#+title: Section 2| Lesson 13 - How to Present like Steve Jobs
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-mode.css" />
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../_share/media/css/haroun.css" />

* Links
- [[./../mba-main.org][<Back to Main MBA]]
- [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/4282784#overview][S02:L13 - how to present like jobs]]

* Notes

** inspire people

*** practice a lot
- watch steve jobs
- you can become good at this
- jobs sucked at first

*** speak from the heart
- don't do scripts
- tell a story

*** Less is more
- people can only pay attention for 10-15 minutes
- break it up with a video or something

*** 3 words or 3 items on a slide Max.

**** examples:
#+ATTR_HTML: :class quotes
  |-------------+-----------------------|
  | amazon      | and you're done       |
  | nike        | just do it            |
  | obama       | yes we can            |
  | cisco       | tomorrow starts here  |
  | al gore     | an inconvenient truth |
  | the stooges | the three stooges     |

**** photos
- the best photos have three background layers
- [[file:../_share/media/img/png/background_layers_3.png]]

*** have fun
- believe you are changing the world
- marketing is theater
- enjoy it

*** statement
- no mission statement!
- passion statement!

** props
- show the product
- if you don't, you'll lose the interest of the audience 30-60 seconds

*** inform. educate. entertain
if you have no passion you have no energy. if you have no energy you have nothing

** slides
- too much info overwhelms
- if the slide is tiny they can't even read it
- things meant for study should not be in the slide
- LESS IS MORE

** "us vs them"
- you highlight difference between competitors in such a way as the clients are on your side
- mac used this against IBM

** messaging
- repeat your message
  #+attr_html: :class collapsible
  - repeat your message
  - repeat your message
    - repeat your message
      - repeat your message
- simplicity
  - less is more
- use emotionally positive evocative language
  - "insanely great"
  - go off script and speak from the heart
- make eye contact
- use dramatic pauses to make an emphasis

** practice makes perfect
- 10,000 hours to becoming a master
- steve jobs used to such
notes 2024-09-09 17:32:52 +03:00			`#+title: Section 2\| Lesson 13 - How to Present like Steve Jobs`
updated links 2024-09-03 20:53:10 +03:00			`#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-mode.css" />`
changed theme-business to haroudn.sass and updated all the files to reflect taht 2024-11-28 02:16:53 +02:00			`#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../_share/media/css/haroun.css" />`
initial commit 2024-09-03 18:17:06 +03:00
notes 2024-09-09 17:32:52 +03:00			`* Links`
			`- [[./../mba-main.org][<Back to Main MBA]]`
			`- [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/4282784#overview][S02:L13 - how to present like jobs]]`
initial commit 2024-09-03 18:17:06 +03:00
notes 2024-09-09 17:32:52 +03:00			`* Notes`
initial commit 2024-09-03 18:17:06 +03:00
			`** inspire people`

			`*** practice a lot`
			`- watch steve jobs`
			`- you can become good at this`
			`- jobs sucked at first`

			`*** speak from the heart`
			`- don't do scripts`
			`- tell a story`

			`*** Less is more`
			`- people can only pay attention for 10-15 minutes`
			`- break it up with a video or something`

			`*** 3 words or 3 items on a slide Max.`

			`**** examples:`
			`#+ATTR_HTML: :class quotes`
			`\|-------------+-----------------------\|`
			`\| amazon \| and you're done \|`
			`\| nike \| just do it \|`
			`\| obama \| yes we can \|`
			`\| cisco \| tomorrow starts here \|`
			`\| al gore \| an inconvenient truth \|`
			`\| the stooges \| the three stooges \|`

			`**** photos`
			`- the best photos have three background layers`
			`- [[file:../_share/media/img/png/background_layers_3.png]]`
added more notes 2024-09-06 03:27:32 +03:00
			`*** have fun`
			`- believe you are changing the world`
			`- marketing is theater`
			`- enjoy it`

			`*** statement`
			`- no mission statement!`
			`- passion statement!`

notes 2024-09-09 17:32:52 +03:00			`** props`
added more notes 2024-09-06 03:27:32 +03:00			`- show the product`
			`- if you don't, you'll lose the interest of the audience 30-60 seconds`

			`*** inform. educate. entertain`
			`if you have no passion you have no energy. if you have no energy you have nothing`
notes 2024-09-09 17:32:52 +03:00
			`** slides`
			`- too much info overwhelms`
			`- if the slide is tiny they can't even read it`
			`- things meant for study should not be in the slide`
			`- LESS IS MORE`

			`** "us vs them"`
			`- you highlight difference between competitors in such a way as the clients are on your side`
			`- mac used this against IBM`

			`** messaging`
			`- repeat your message`
			`#+attr_html: :class collapsible`
			`- repeat your message`
			`- repeat your message`
			`- repeat your message`
			`- repeat your message`
			`- simplicity`
			`- less is more`
			`- use emotionally positive evocative language`
			`- "insanely great"`
			`- go off script and speak from the heart`
			`- make eye contact`
			`- use dramatic pauses to make an emphasis`

			`** practice makes perfect`
			`- 10,000 hours to becoming a master`
			`- steve jobs used to such`