diff --git a/mba/ch13.org b/mba/ch13.org
index 1c58031..f24b8e7 100644
--- a/mba/ch13.org
+++ b/mba/ch13.org
@@ -36,3 +36,22 @@
 **** photos
 - the best photos have three background layers
 - [[file:../_share/media/img/png/background_layers_3.png]]
+
+*** have fun
+- believe you are changing the world
+- marketing is theater
+- enjoy it
+
+*** statement
+- no mission statement!
+- passion statement!
+
+** things that work
+*** customer testimonials
+*** short video clips
+*** props
+- show the product
+- if you don't, you'll lose the interest of the audience 30-60 seconds
+
+*** inform. educate. entertain
+if you have no passion you have no energy. if you have no energy you have nothing