diff --git a/_data/market share spreadsheet.numbers b/_data/market share spreadsheet.numbers
index 8769ef6..43a74be 100644
Binary files a/_data/market share spreadsheet.numbers and b/_data/market share spreadsheet.numbers differ
diff --git a/mba/ch50.org b/mba/ch50.org
index 5988173..4b99a73 100644
--- a/mba/ch50.org
+++ b/mba/ch50.org
@@ -159,9 +159,15 @@ Calculate YOY for *Revenue*:
    - Once the company turned a profit in 2017, taxes were applied.
 
 ** IP Valuation: Growth vs Value
-- Assume an Initial Public Offering (IPO) in 2020
+- *Assume an Initial Public Offering (IPO) in 2020*
 - Based on the Financial data given, how and what will different types of investors PAY for this company
 
+| Category                        | 2020              |
+|---------------------------------+-------------------|
+| Revenue                         | ₪1,399,440,000    |
+| EBIT (Gross Profit - TOE)       | ₪657,736,800      |
+
+
 *** Growth Investors
 - focus on *revenue* as the primary metric
   - especially for high growth companies
@@ -172,6 +178,8 @@ Calculate YOY for *Revenue*:
 \]
 
 *** Value Investors
+- they look on the long term viability of a product vs it's fast growth
+- buy cheap, sell after many years
 - focus on *current profitability* (earnings, ie EBIT)
   - lower valuations for high growth companies
   - high growth companies reinvest profits into expansion, research, etc.
@@ -179,3 +187,11 @@ Calculate YOY for *Revenue*:
 \[
 \text{Value Investor Valuation} = \text{EBIT for IPO Year} \times 10
 \]
+
+*** Final valuations based on 2020 IPO
+assuming the IPO takes place in 2020 our valuation will be
+
+| Investor type    | Formula      | Projected Valuation in 10 Years (2030) |
+|------------------+--------------+----------------------------------------|
+| Growth Investors | Revenue x 10 | *₪13,994,400,000*                      |
+| Value Investors  | EBIT x 10    | *₪6,577,368,000*                       |