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 * Links
 - [[./../mba-main.org][TOC | Business]]
-- [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/5805330#overview][S09:L50. How To Valuve Private Companies the Easy Way & Growth Methods]]
+- [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/5805330#overview][S09:L50. How To Value Private Companies the Easy Way & Growth Methods]]
+
+- tables: [[file:../_data/market share spreadsheet.numbers][Market Share Spreadsheet.numbers]]
 
 * Notes
+
+** Financial Table
+| Year                              | 2015      | 2016       | 2017        |
+|-----------------------------------+-----------+------------+-------------|
+| Revenue                           | 2,000,000 | 20,000,000 | 350,000,000 |
+| COGS (Cost of Goods Sold)         | 1,800,000 | 16,000,000 | 175,000,000 |
+| Gross Profit                      | 200,000   | 4,000,000  | 175,000,000 |
+| Gross Margin %                    | 10%       | 20%        | 50%         |
+|-----------------------------------+-----------+------------+-------------|
+| *Gross Profit = Revenue - COGS*   |           |            |             |
+| *GM pct = Gross Profit / Revenue* |           |            |             |
+
+
+** Financial Table: Operating Expenses
+
+| Category                   |          2015 |           2016 |            2017 |            2018 |
+|----------------------------+---------------+----------------+-----------------+-----------------|
+| Sales & Marketing          |   ₪500,000.00 |  ₪4,000,000.00 |  ₪66,500,000.00 | ₪112,455,000.00 |
+| % of sales                 |           25% |            20% |             19% |             17% |
+| % YOY                      |               |                |                 |                 |
+|----------------------------+---------------+----------------+-----------------+-----------------|
+| General & Administrative   |   ₪500,000.00 |  ₪4,000,000.00 |  ₪66,500,000.00 | ₪112,455,000.00 |
+| % of sales                 |           25% |            20% |             19% |             17% |
+| % YOY                      |               |                |                 |                 |
+|----------------------------+---------------+----------------+-----------------+-----------------|
+| Research & Development     | ₪4,000,000.00 | ₪20,000,000.00 |  ₪24,500,000.00 |  ₪26,460,000.00 |
+| % of sales                 |          200% |           100% |              7% |              4% |
+| % YOY                      |               |                |                 |                 |
+|----------------------------+---------------+----------------+-----------------+-----------------|
+| *Operating Expenses Total* | ₪5,000,000.00 | ₪28,000,000.00 | ₪157,500,000.00 | ₪251,370,000.00 |
+
+
+*** Operating Expenses
+these can also be found in every company
+
+- Sales & Marketing
+- General & Administrative
+- Research & Development
+
+*** how to calculate
+1. go see similar publicly traded companies and find out what percent of revenue/sales
+   - security and exchange commision requires all publicly traded companies to put this up
+2. from the initial point we make assumptions