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 - [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/4314666#overview][S10:L55. Where to get Information for your Financial Models]]
 
 * Notes
+1. Question financial data
+2. CFO's and CEO's are the best salespeople in the world
+
+** Oracle income statement
+1. revenue growth increased bc the bought companies
+   - sun microsystems
+   - bea
+   - etc
+2. this was not organic growth
+3. organic growth is when you aren't buying companies
+
+** tech model
+- subscribers or license revenues
+- bookings
+- operating and gross margin trends
+
+*** tech model bs
+- usually low debt if any
+- cash rich
+- analyze deferred revenue
+
+*** tech model cash flow
+- cash flow is not as relevent
+  - becomes same as revenue
+
+*** valuation
+- in five years is the company going to be more or less relevant
+- use revenue, eps and cash flow multiples
+- look long term
+
+** non tech
+*** valuation
+- dcf: discounted cash flow
+- model it five years out
+- revenue, eps, and cash flow multiples
+
+** growth versus value spectrum
+- growth
+  - invest in companies that grow quickly
+
+- value
+  - general only buy cheap stocks
+  - don't really get tech stocks
+
+** info on publicly traded companies
+- www.sec.gov
+  - 10Q quarterly reports
+
+*** 10-q
+1. financial statemetns
+   - balance sheet
+   - income statement
+   - cashflow statement
+
+2. management discussion & analysis (MD&A)
+   - explanation of financial performance and trends
+   - insights into risks and future expectations
+
+3. market risks
+   - details on economic, legal or industry risks
+
+4. legal proceedings
+   - updates on lawsuits or government investigations
+
+5. internal controls
+   - corporate governance
+   - controls over financial reporting
+
+*** 10-K
+**** basics
+- annual financial report
+- comprehensive audited overview
+
+**** sections
+1. business overview
+   - industry, operations and business model
+   - major products, services and markets
+   - competitive landscape
+2. financial  statements
+   - audited
+   - balance sheet
+     - assets
+     - liabilities
+     - equity
+   - income statement
+     - revenue
+     - expenses
+     - profit/loss
+   - cash flow statement
+     - operating
+     - investing
+     - financing cash flows
+   - statement of shareholders equity
+3. management discussion and analysis (MD&A)
+   - management anaylysis of financial performence
+   - risks, trends, and future outlook
+4. risk factors
+   - poetential threats to company
+     - economic
+     - regulatory
+     - competitive
+5. legal proceedings
+6. corporate governance and executive compensation
+   - details for CEO's and top executives
+   - board of directors and corporate governance policies
+7. market data & shareholder information
+   - stock performance
+   - number of outstanding shares
+
+** recap
+- great quantitative tools
+- target price based on estimates in 5 years
+- look for trends
+- use sec.gov