#+title: How to Present
#+HTML_HEAD:
#+HTML_HEAD:
[[./../mba-main.org][Business TOC]]
* section 2: Business Presentations
** inspire people
*** practice a lot
- watch steve jobs
- you can become good at this
- jobs sucked at first
*** speak from the heart
- don't do scripts
- tell a story
*** Less is more
- people can only pay attention for 10-15 minutes
- break it up with a video or something
*** 3 words or 3 items on a slide Max.
**** examples:
#+ATTR_HTML: :class quotes
|-------------+-----------------------|
| amazon | and you're done |
| nike | just do it |
| obama | yes we can |
| cisco | tomorrow starts here |
| al gore | an inconvenient truth |
| the stooges | the three stooges |
**** photos
- the best photos have three background layers
- [[file:../_share/media/img/png/background_layers_3.png]]
*** have fun
- believe you are changing the world
- marketing is theater
- enjoy it
*** statement
- no mission statement!
- passion statement!
** things that work
*** customer testimonials
*** short video clips
*** props
- show the product
- if you don't, you'll lose the interest of the audience 30-60 seconds
*** inform. educate. entertain
if you have no passion you have no energy. if you have no energy you have nothing