diff --git a/_subsections/music-production-company/v18-how_to build while working.org b/_subsections/music-production-company/v18-how_to build while working.org index 398c830..ea73391 100644 --- a/_subsections/music-production-company/v18-how_to build while working.org +++ b/_subsections/music-production-company/v18-how_to build while working.org @@ -7,3 +7,77 @@ - [[https://www.youtube.com/watch?v=6B9aoPO4v1Y][youtube video]] * notes + +- some students like to start with multi-million dollar structures +- this ambiition fallse prey to misinformation + - you need experience in running a single LLC or DBA + - don't overwhelm yourself + +** company types +**** level 1: single member LLC +****** basics +- start small +- business nursery +- key operations + - payroll + - royalty collections + +- house copyrights + - sound recordings + - compositions +- merchandise operations +- design copyrights +- touring contracts +- small brand deals + +****** strategy +- no one is really looking for you +- its even cheaper to pay off than go to court +- this is the starting point + +**** level 2; S-corp (160k gross) +- when + - when you get to 160k + - ready to pay yourself a salary +- better tax advantages +- more intricate shareholder structures +- enhanced credibility in the business world + +**** level 2.5: copyright holding company +- mitigate risks +- transfer copyrights to seperate LLC + - music + - merchandise designs +- shields intellectual property + - seperates day to day operations + - secure music and creations + - protect from business losses + +**** level 3: merch company +- might become first hiring ground +- handles + - production + - distribution + - sales + - other facets of merchandise business +- allows scaling + +**** level 4: entertainment company (touring) +- earning 1.5k - 2k per show consistently + +- separate potential liabilities between live performances from everything else + +**** level 5: brand deals company (optional) +- becomes important when dealing with high value brand partnerships +- isolate risks / protect core businesses + +** advice +- use this to gradually build business +- manage risks +- set stage for growth and success + + +** costs in starting an LLC +- straighforward process +- costs vary state to state +- affordable diff --git a/_subsections/music-production-company/v19-start_with_no_money.org b/_subsections/music-production-company/v19-start_with_no_money.org new file mode 100644 index 0000000..b1c2340 --- /dev/null +++ b/_subsections/music-production-company/v19-start_with_no_money.org @@ -0,0 +1,30 @@ +#+title: Start with no money +#+HTML_HEAD: + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - Music Money Makeover]] +- [[https://youtu.be/JCBE4Wuq_W4?si=fF8MEksLjeNYDI65][youtube video]] + +* notes + +** why would an artist sign with no money +- artist must be stupid +- just wants to try something +- someone close to you +- has no real hope for their future and not worth it + +*** ask them why +- find out what is going on in their mind + +** no money, experience, connections +- you lose immense time +- nobody gets younger, fanbases gets older + +** distributor is not a label +- costs $30 + +** liability and personal asset protection +- no money to set up an LLC as a wall +- or to hold your money +- you are REALLY going to need it when the money comes in diff --git a/_subsections/music-production-company/v20-4_truths_before_you_sign.org b/_subsections/music-production-company/v20-4_truths_before_you_sign.org new file mode 100644 index 0000000..adfee83 --- /dev/null +++ b/_subsections/music-production-company/v20-4_truths_before_you_sign.org @@ -0,0 +1,50 @@ +#+title: before you sign: 4 eye opening truths +#+HTML_HEAD: + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - Music Money Makeover]] +- [[https://youtu.be/tMtJB6UtGdg?si=tSYzNuS9KpgNy3iR][youtube video]] + +* notes + +someone is about to sign he gets worried + +you don't realize the type of power you have +many artists give their power away + +** default companies +*** you are the default record company +- the artist is the Default Record Company +- the artist has control over their work from the beginning +- power to create and exploit the master completely +- when you sign to a label you lose that power + - that's transfering + +- a licensing deal is as bad as a record deal +- you are by default the record company + +*** you are the default publishing company +- your music is IP +- you have rights over your compositions +- you are an artist AND a businessperson + +- sometimes the masters you dont have wiggle room, but you still have publishing rights + +*** you are the default merchandising company +- selling your products +- selling products of OTHER BRANDS as well +- set up a merch booth +- selling your own tshirts + +*** you are the default touring company +- if you sign with a touring company you have to tour where they say you can + - you will lose out +- you might want to get a booking agent + +** there is a manager for each company +- music publishing administrators +- merchandise managers / companies +- tour managers or booking agents (single tour deals only) + +- general manager manages the efficiency of ALL companies together diff --git a/_subsections/music-production-company/v21-number_LLCs_start.org b/_subsections/music-production-company/v21-number_LLCs_start.org new file mode 100644 index 0000000..53b66fc --- /dev/null +++ b/_subsections/music-production-company/v21-number_LLCs_start.org @@ -0,0 +1,76 @@ +#+title: the real number of LLCs you need to start +#+HTML_HEAD: + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - Music Money Makeover]] +- [[https://youtu.be/23zHTcBUmLE?si=p5feYLjbNxmtJL0O][youtube video]] + +* notes +- focus on action more than thinking +- don't let yourself get locked into analysis paralysis +- don't start too fast + +** you only need 1 LLC +- build a financial profile +- accumulate assets +- learn how to flow cashin and out of the business + +** why do you need 1 LLC as opposed to more +- you don't have enough risk on your assets (copyrights) +- not enough cash flow to be managed under multiple +- recurring cost of the LLC plus bookkepping and operation expenses alone will put you into the red + +** LLCs are the beginning of asset protection +- you can always move things to more complex structures later +- not necessary unless you are and know how to scale up very fast + +** when can I get two LLCs +- when copyright assets are at risk because you are doing too much business with one LLC + - publishing + - signing show contracts + - trademarking + - merch, etc + +- operations of the business are getting risky + - merchandising + - customer service + - customer satisfaction + - problem with shows / tours + - no insurence, etc + +** how to make assets valuable +- awareness of music through promotion +- what becomes valuable + - masters + - compositions + - paraphernalia + - logo designs + +** starting with +*** one LLC +- avoid unnecessary costs and complexities +- more focused and manageable approach ot growing + - business + - assets +- prepares you for future challenges and complexities as your business expands +- enhances asset value +- helps streamline operations + - efficient + - adaptable +- understanding scaling + - when + - how + +*** multiple LLCs +- financial strain + - operational costs + - complexities + +- operational chaos + - hinders growth + - damages reputation of label + +- asset devaulation + - no proper focus or promostion + - value not gained by assets diff --git a/_subsections/music-production-company/v22-4_proven_steps_to_grow_label.org b/_subsections/music-production-company/v22-4_proven_steps_to_grow_label.org new file mode 100644 index 0000000..2968645 --- /dev/null +++ b/_subsections/music-production-company/v22-4_proven_steps_to_grow_label.org @@ -0,0 +1,61 @@ +#+title: 4 proven steps to grow a record label +#+HTML_HEAD: + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - Music Money Makeover]] +- [[https://youtu.be/O6hpcbYnN4g?si=2ruhbZMaI0z9u_2f][youtube video]] + +* notes +- you need to know how to spend your money to scale your business + +** four pillars of success +*** build a foundation for cash flow +- where you are going to pull cash flow + - logistics + - planning +- do it in different organizations + +*** find your niche +- you cannot promote a product or personality if you havent defined the niche +- otherwise constant pivoting + - unstable + +- you must have a genre because the public needs to define you +- this allows you to scale within that niche + +*** target the right market +- demographics are key +- you cant go too big and broad if you want to scale +- finding the right market for your niche is key + +*** develop a promotion strategy within the market +**** what medium are we selling +- physical +- digital +- both + +**** what promotion method +- tic tok +- facebook +- youtube + +** how to do this +- artists must study themselvse +- see where they stand in the industry + +** marketing +- should i start marketing and promoting before starting a business +- you should only initiate small marketing and promotions plans for the sake of testing the validity of how good your music is with the public before spending serious money + +** planning +*** planning to win +- foundation is solid +- system will be built for inital cash flow +- plan for marketing promoting and scaling +- remove more guesswork that you can believe from your business + +*** planning to lose +- causes breakdowns in your future and foudnation +- increases lack of direction +- can lead to halting musical endeavers diff --git a/_subsections/music-production-company/v23-panda_express.org b/_subsections/music-production-company/v23-panda_express.org new file mode 100644 index 0000000..9a1e8cc --- /dev/null +++ b/_subsections/music-production-company/v23-panda_express.org @@ -0,0 +1,44 @@ +#+title: how panda express created a billion dollar music blueprint +#+HTML_HEAD: + + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - Music Money Makeover]] +- [[https://youtu.be/wUtWT_uhDGA?si=Pa9oQqLcT_XdlEH3][youtube video]] + +* notes +** why Panda express wins +- try before you buy +- 3 purchase tiers + +** items +1. items ready before the sale +2. 10-15 main products + - decided what is good and what isn't + - send out pieces of the song to see what people like + - battle test +3. 3-5 "sides" to experience the main dish with + - audio + - visual + - subscription + +** sample before purchase +1. the customer needs 2 months of content before they listen to spotify +2. otherwise use social meedia +3. the average user is not a connoisour + - looking for dopamine + - keep putting out free samples until they buy + - should have 2 or three + +** suggestion +*** create the product first +- test it +- focus on 10 final slots + +*** approach and frequence +- frequency of the delivery you can afford + +*** merch +- $10-$20 range +- looks cool diff --git a/_subsections/music-production-company/v24-why_artists_fail.org b/_subsections/music-production-company/v24-why_artists_fail.org new file mode 100644 index 0000000..05cc977 --- /dev/null +++ b/_subsections/music-production-company/v24-why_artists_fail.org @@ -0,0 +1,10 @@ +#+title: why 95% of artists fail to make 1k +#+HTML_HEAD: + + +* Links +#+attr_html: :class links +- [[../../toc.org][TOC - Music Money Makeover]] +- [[https://youtu.be/6kApZ9Fcm2k?si=X1LVtqstBVIAFh3y][youtube video]] + +* notes diff --git a/toc.org b/toc.org index 6889499..4d2a82c 100755 --- a/toc.org +++ b/toc.org @@ -14,6 +14,7 @@ #+attr_html: :class contents-overview - [[./_subsections/dailies/legally-print-1k-in-7-days.org][LEGALLY PRINT $1K in 7 DAYS on YouTube as an Artist! (No Money Needed)]] - [[./_subsections/dailies/ten thousand dollar fundamentals.org][$10,000 fundamentals they wont tell new artists but I will!]] +- [[./_subsections/dailies/interest-free-music-options.org][4 interest free music funding options]] ** How to start a Music Production Company *** Playlist @@ -67,3 +68,8 @@ 16. [[./_subsections/music-production-company/v16-timing_your_leap_into_publishing.org][insider secrets: timing your leap into music publishing]] 17. [[./_subsections/music-production-company/v17-how_to_grow_an_llc.org][how to grow an LLC]] 18. [[./_subsections/music-production-company/v18-how_to build while working.org][how to build a music career while working 9 to 5]] +19. [[./_subsections/music-production-company/v19-start_with_no_money.org][busting the myth: why starting a record label with no money...]] +20. [[./_subsections/music-production-company/v20-4_truths_before_you_sign.org][4 eye opening truths before you sign]] +21. [[./_subsections/music-production-company/v21-number_LLCs_start.org][the real number of LLCs you need to start]] +22. [[./_subsections/music-production-company/v22-4_proven_steps_to_grow_label.org][4 proven steps to grow a record label]] +23. [[./_subsections/music-production-company/v23-panda_express.org][how panda express created a billion dollar music blueprint]]