diff --git a/_subsections/music-production-company/v16-timing_your_leap_into_publishing.org b/_subsections/music-production-company/v16-timing_your_leap_into_publishing.org
index 03707f4..a3db17a 100644
--- a/_subsections/music-production-company/v16-timing_your_leap_into_publishing.org
+++ b/_subsections/music-production-company/v16-timing_your_leap_into_publishing.org
@@ -7,3 +7,22 @@
 - [[https://youtu.be/ul_Ctt_VEE4?si=NaVoc7GfzPKqId-K][youtube video]]
 
 * notes
+** when do you want to get into a music publishing deal
+1. exploitation or collection in a specific territory (outside US)
+   - if you are doing well in some region
+   - this can help you exploit the situation
+   - effective rights management
+
+2. writing more songs than you release
+
+3. 250k consistent listeners on spotify
+   - publisher can leverage this
+   - fuel growth
+
+4. cashing out
+   - only if you are truly done
+   - give rights, not sell rights
+
+** concerns
+- artistic freedom
+- bad vs good deal