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_subsections/music-production-company/v04-sell-beats-online.org

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 - [[https://www.youtube.com/watch?v=VNY-llx8TI4&list=PLL5ztIiUDdRhyY-5P84k_Vx5ODZlnEMVs&index=4][youtube video]]
 
 * Notes
+
+** disclaimer
+- to goal for this method is to increase value not sell leases
+- leasing doesn't build a prestigious brand
+
+** step1
+- use beatstars store for displaying beats only
+  - raises value
+- don't use the store to say someone can buy the beat online
+  - exclusive rights only
+  - independent purchase $3000
+  - label purchase $10,000
+
+** step2
+- double down on micro content to showcase process or a sample process of making the beat
+  - examples
+    - beat machine videos
+  - watching people make beats is fascinating
+  - don't worry how good it looks in the beginning
+- learn SEO so your art can be displayed
+
+** step3
+- keep a catalog number and name for each beat
+  - when purchasers email you for beat you know where it is
+  - display catalog number or name and tell people to put the number in the subject when they send the request
+
+- display content while networking
+
+** final
+- this process makes a better customer
+- builds better brand
+- raises prices
+- keep things private and behind a gate
+  - sells less volume
+  - builds better brand for artist and beats