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_subsections/music-production-company/v06-build_a_team.org

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 - [[../../toc.org][TOC - Music Money Makeover]]
 - [[https://youtu.be/xLIx4OS50Mc?si=TYSd-y0kmTQLHMpD][youtube video]]
 
+* definition
+** Sync Agent
+A **sync agent** (short for **synchronization agent**) is a **music industry professional** who helps artists, songwriters, and producers **license their music** for **sync placements** in media like:
+
+- 🎬 *Movies*
+- 📺 *TV Shows*
+- 📢 *Commercials*
+- 🎮 *Video Games*
+- 📡 *Streaming & Digital Content*
+
+*** What Sync Agents Do
+- **Pitch songs** to music supervisors (the people who select music for films, ads, etc.).
+- **Negotiate licensing deals** between artists and companies.
+- **Handle legal contracts** to ensure artists get paid properly.
+- **Get songs placed** in *Netflix, HBO, YouTube, radio ads, TikTok trends, etc.*
+
+*** Why Are They Important?
+- **Sync deals pay well** 💰 (can be *$500 - $500,000* per placement).
+- **Exposure** 🎵 (A sync placement can blow up an unknown artist overnight).
+- **Passive income** 🎶 (Once placed, royalties keep coming in).
+
+*** Example of a Sync Deal
+An artist's song gets **placed in a Coca-Cola commercial** →
+**Coca-Cola pays a licensing fee** →
+The sync agent **takes a cut** and the artist **gets the rest**.
+
+*** Who Uses Sync Agents?
+- **Independent artists** wanting to get music in films/commercials.
+- **Music producers** looking to license beats.
+- **Record labels & publishers** for artist placements.
+- **Ad agencies & film studios** needing music.
+
+🚀 **Want to get into sync licensing?** Let me know if you need help finding **sync agents or pitching your own tracks!**
+
+
 * Notes
+- every producer needs a team to help him move high priced beats
+
+
+** team
+*** members
+- attorney
+- songplugger / manager
+- publisher
+- sync agent
+
+*** attorney
+- draft custom production agreements
+  - you may need 2 or 3 different types of agreements
+- if closing more than 4 deals a month
+- consider putting attorney on a retainer
+  = 5% of the sale may be too high
+
+*** song plugger / manager
+- knows ins and outs of selling tracks to
+  - artists and labels
+  - sync agents and libraries
+  - content creators
+  - tv / commercial/ film production houses
+- can replace a publishers in house song plugger
+- pay them 10% of sale and go up to 20% if they earn it
+
+*** getting a publisher or self publishing
+- can increase sales tremendously
+  - preferable to do a quick admin or collection deal
+- choose 3rd party publisher you can work with
+  - will secure your money at 15% rate
+  - takes care of backend paperwork
+
+*** sync agent
+- song plugger and manager can sell to labels but not necc to tv and film
+- requires selling to other libraries and catalogs
+- therefore you need sync agent or sync libraries
+
+** practical
+- finding these people
+- attorney costs
+- money to pay costs
+- finding best rate for plugger and publishers
+- pitfals