2024-09-11 14:41:06 +03:00
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#+title: marketing knowledge: pr marketing
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2025-01-21 02:57:48 +02:00
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
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2024-09-11 14:41:06 +03:00
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* Links
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2024-11-29 14:22:21 +02:00
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#+attr_html: :class links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
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2024-09-11 14:41:06 +03:00
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- [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][37:58 PR Marketing]]
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* Notes
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2024-09-17 01:12:22 +03:00
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** you don't need to be a PR expert
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- PR will charge you thounsands for what you can do for free
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- PR companies also do PR for themselves
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** News Jacking
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- staircase
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- it represents how he looks at the world
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- if he news organizations cover it, he could hijack that attention
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*** how to do it
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- take something that's popular
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- do something around that thing
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- relate to the subject matter
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- careful it relates to your brand
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*** be the person news goes to
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- reporters are always looking for someone who can give them a viewpoint of a story
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- look online for who is writing about a subject you are related to
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- write to the journalist
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- twitter is wohere most of them hang out
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*** make friends with journalists
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- follow them on twitter
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- comment on their posts
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- when they want to write about your issue
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- offer to help them write a better story
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*** comment on popular influncers
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- w/ regards to topics of interest to you
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- think about it from a news point of view
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- become authority
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- instagram, twitter, tik tok
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- insert early
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- set alerts on the influencers
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- you want to get likes with these posts
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*** try to get on the news
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- not that hard
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- don't shoot yourself
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- simply by virtue of being seen you become an authority
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- "actors". Done.
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- try to bring value
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- doing good actually gets you on the news
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*** get on tv/ podcast/ youtube story, etc
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