2024-09-10 16:51:40 +03:00
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#+title: marketing knowledge: data marketing
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2025-01-21 02:57:48 +02:00
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
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2024-09-10 16:51:40 +03:00
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* Links
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2024-11-29 14:22:21 +02:00
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#+attr_html: :class links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
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2024-09-10 16:51:40 +03:00
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- [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][32:15 Data Marketing]]
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2024-09-17 01:12:22 +03:00
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- [[./data_paid ads checklist.org]]
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2024-09-10 16:51:40 +03:00
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* Notes
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2024-09-11 14:41:06 +03:00
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** what is about
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- understanding your client
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- where they live
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- hang out
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- how they are acting
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** email marketing
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- people sign up
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- ask them why they signed up
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- target them with relevant information
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** seo marketing
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- what are people
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- looking for
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- searching for
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- make sure you are optimized for that search
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*** example - HR Recruitment
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- company had a domain 'human-resources-recruitment'
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- but the domain didn't have the letters "HR" in it which is the name of the company
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- got them a domain with the actual name
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*** rankings
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- what is google ranking on
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- what is your ranking
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- how do you turn up in those searches
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** referal marketing
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- customer 1
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- your customer
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- happy
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- has a customer 2 who is his customer
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- target customer 1 to promote your product to customer 2
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- help them understand what your customer is
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- show them how you can benefit them
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*** example - yelp reviewer
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- someone gives you a good review on yelp
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- you approach them and say
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- thanks
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- i'll pay you a percentage to promote this to your community
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** billboards
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- doesn't have to be billboards
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- it means using an ad that people will see
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*** example
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- ads on drink coasters
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- branded
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- wanted brands to advertising on the coasters
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- put up a giant billboard outside the building with all the advertisers
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- the advertisers thought it was for a giant company
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- they got a lot of clients from the advertising agencies
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** targeting ads
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- paid ads on youtube
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- ads are targeted towards client base
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- you want to calculate the cost for ad to profit
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