diff --git a/_subsections/marketing-knowledge/social.org b/_subsections/marketing-knowledge/social.org
index b16b3a2..4704e4e 100644
--- a/_subsections/marketing-knowledge/social.org
+++ b/_subsections/marketing-knowledge/social.org
@@ -7,6 +7,9 @@
 
 [[../../marketing-knowledge.org][<Back to Main Contents]]
 
+* Links
+- [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][12:00 Social marketing]]
+
 * Notes
 ** how to go viral
 - social marketing is more literal than it sounds
@@ -28,11 +31,17 @@
 
 ** make them feel value
 - not 'explain', 'feel'.
-- /sell the sizzle not the steak/
+  - /sell the sizzle not the steak/
 - make their lives better
-- give them something for free
-- bring emotional valu
+- you have to gain their trust
+  - bring emotional value
+  - give them something for free
 
 ** rejig contact
 - sometimes you have to just tweak it
--
+- you can repurpose viral content
+
+
+** compound overtime
+- persistantly post
+- be patient