diff --git a/_subsections/marketing-knowledge/social.org b/_subsections/marketing-knowledge/social.org
index 38dc554..e872af1 100644
--- a/_subsections/marketing-knowledge/social.org
+++ b/_subsections/marketing-knowledge/social.org
@@ -2,9 +2,33 @@
 #+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/business.css" />
 #+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/simon-squib.css" />
 #+HTML_HEAD: <script src="../../../../../_share/media/js/collapsible.js"></script>
-#+title: marketing knowledge: social
+#+title: marketing knowledge: social marketing
 
 
 [[../../marketing-knowledge.org][<Back to Main Contents]]
 
 * Notes
+** how to go viral
+- social marketing is more literal than it sounds
+- you have to care about the people you are talking to
+  - if you walk into a pub and shout 'hey i have this business'
+    - everyone will hate you
+    - they will throw you out
+
+** you must engage the prospects
+*** types of engagement
+- make them laugh
+- teach them something
+- make a connection
+  - something they can relate to
+
+*** points
+- make it quick
+- you only need one of the types
+
+** make them feel value
+- not 'explain', 'feel'.
+- sell the sizzle not the steak
+- make their lives better
+- give them something for free
+- bring emotional valu
diff --git a/marketing-knowledge.org b/marketing-knowledge.org
index 178c8e1..735be98 100644
--- a/marketing-knowledge.org
+++ b/marketing-knowledge.org
@@ -13,16 +13,14 @@ Link: [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][30 Years of Market
 3. [[./_subsections/marketing-knowledge/community.org][Community Marketing]]
 4. [[./_subsections/marketing-knowledge/social.org][Social Marketing]]
 
-
 * Contents
-
 #+attr_html: :class contents
  - [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][intro]]
- - [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][Hustle Marketing]]
- - [[https://www.youtube.com/watch?v=QIQYzi7IPGk&t=1796s][Community marketing]]
- - [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][Social marketing]] *current*
- - [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][Profitable Marketing]]
- - [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][Partner Marketing]]
- - [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][Data Marketing]]
- - [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][PR Marketing]]
- - [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][Brand Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][01:50 Hustle Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=mI6BeGIH_CMz2Cx9&t=371][06:11 Community marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][12:00 Social marketing]] *current*
+ - [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][17:12 Profitable Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][24:14 Partner Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][32:15 Data Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][37:58 PR Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][45:00 Brand Marketing]]