diff --git a/_subsections/marketing-knowledge/community.org b/_subsections/marketing-knowledge/community.org
index 71cb52a..52e0ef5 100644
--- a/_subsections/marketing-knowledge/community.org
+++ b/_subsections/marketing-knowledge/community.org
@@ -8,3 +8,51 @@
 [[../../marketing-knowledge.org][<Back to Main Contents]]
 
 * Notes
+
+** bringing customers together
+- most important thing is to look after your customers
+- putting value to your customers by bringing them together
+- start small
+
+** start small
+- pick 10 people
+- tell them they are founders
+- make them feel like founders
+- true fans will promote you everywhere
+- they will get a thousand other fans
+
+** beta marketing
+
+*** build a community
+- allow you to give the community value
+- you give the community a brand they can rally around
+
+*** example apple "demo days"
+- they would have 'demo days' only for select journalists
+- these guys would get to see the product earlier than others
+- made them fanboys
+- you've also give them something to make money on
+
+*** be careful
+- if you pick the wrong ones they'll write bad stuff
+- don't drive them nuts
+- give them toys
+
+** subject matter
+
+- where the community feels a strong bond to the problem you are solving
+- tap into what people care about
+
+*** sales team
+mobilizing a sales team around your product from a community benefit angle
+
+- they might not care
+- or they might really believe and go the extra mile
+
+*** affiliate + community interest
+- they are passionate about what you do
+- they make $$ for helping you
+- ULTRA SALESMEN!
+
+*** important!!!
+you need the branding to be solid for this to work
diff --git a/_subsections/marketing-knowledge/social.org b/_subsections/marketing-knowledge/social.org
new file mode 100644
index 0000000..38dc554
--- /dev/null
+++ b/_subsections/marketing-knowledge/social.org
@@ -0,0 +1,10 @@
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/org-mode.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/business.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/simon-squib.css" />
+#+HTML_HEAD: <script src="../../../../../_share/media/js/collapsible.js"></script>
+#+title: marketing knowledge: social
+
+
+[[../../marketing-knowledge.org][<Back to Main Contents]]
+
+* Notes
diff --git a/marketing-knowledge.org b/marketing-knowledge.org
index 85c3fa0..178c8e1 100644
--- a/marketing-knowledge.org
+++ b/marketing-knowledge.org
@@ -8,21 +8,21 @@
 Link: [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][30 Years of Marketing Research]]
 
 * Notes
-** [[./_subsections/marketing-knowledge/intro.org][intro]]
-** [[./_subsections/marketing-knowledge/hustle.org][Hustle Marketing]]
-** [[./_subsections/marketing-knowledge/community.org][Community Marketing]]
-** Social Marketing
+1. [[./_subsections/marketing-knowledge/intro.org][intro]]
+2. [[./_subsections/marketing-knowledge/hustle.org][Hustle Marketing]]
+3. [[./_subsections/marketing-knowledge/community.org][Community Marketing]]
+4. [[./_subsections/marketing-knowledge/social.org][Social Marketing]]
 
 
 * Contents
 
 #+attr_html: :class contents
-1. [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][intro]]
-2. [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][Hustle Marketing]]
-3. [[https://www.youtube.com/watch?v=QIQYzi7IPGk&t=1796s][Community marketing]] *current*
-4. [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][Social marketing]]
-5. [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][Profitable Marketing]]
-6. [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][Partner Marketing]]
-7. [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][Data Marketing]]
-8. [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][PR Marketing]]
-9. [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][Brand Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][intro]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][Hustle Marketing]]
+ - [[https://www.youtube.com/watch?v=QIQYzi7IPGk&t=1796s][Community marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][Social marketing]] *current*
+ - [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][Profitable Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][Partner Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][Data Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][PR Marketing]]
+ - [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][Brand Marketing]]