diff --git a/_subsections/marketing-knowledge/partner.org b/_subsections/marketing-knowledge/partner.org
new file mode 100644
index 0000000..c93c614
--- /dev/null
+++ b/_subsections/marketing-knowledge/partner.org
@@ -0,0 +1,13 @@
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/org-mode.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/business.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/simon-squib.css" />
+#+HTML_HEAD: <script src="../../../../../_share/media/js/collapsible.js"></script>
+#+title: marketing knowledge: partner marketing
+
+
+[[../../marketing-knowledge.org][<Back to Main Contents]]
+
+* Links
+- [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][24:14 Partner Marketing]]
+
+* Notes
diff --git a/_subsections/marketing-knowledge/profitable.org b/_subsections/marketing-knowledge/profitable.org
index f13aa17..eab50f7 100644
--- a/_subsections/marketing-knowledge/profitable.org
+++ b/_subsections/marketing-knowledge/profitable.org
@@ -11,3 +11,37 @@
 - [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][17:12 Profitable Marketing]]
 
 * Notes
+
+- companies pay you to market your company
+- and then buy it
+
+** advertising
+- platforms that pay
+  - tiktoc
+  - youtube
+- content platforms want to pay creators to make stuff
+  - brand plays a part
+  - reread social marketing notes
+
+** products
+*** make content in your niche
+- brings value
+- create a relationship
+
+*** types of products
+- podcasts
+- anything with content
+
+*** example: book hook
+- wrote a book based on youtube content
+- effective branding
+- sells the online content
+
+** become a tv star / celebrity
+- anyone can be a tv celebrity
+- podcast, youtube, etc
+- you can make more money as the celebrity than you can as what you are an expert in
+
+** get another company to sponsor you
+- if you are using a companies stuff
+- offer to let them advertise on your stuff
diff --git a/marketing-knowledge.org b/marketing-knowledge.org
index 026deb4..8f9fe02 100644
--- a/marketing-knowledge.org
+++ b/marketing-knowledge.org
@@ -12,7 +12,8 @@ Link: [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][30 Years of Market
 2. [[./_subsections/marketing-knowledge/hustle.org][Hustle Marketing]]
 3. [[./_subsections/marketing-knowledge/community.org][Community Marketing]]
 4. [[./_subsections/marketing-knowledge/social.org][Social Marketing]]
-4. [[./_subsections/marketing-knowledge/profitable.org][Profitable Marketing]]
+5. [[./_subsections/marketing-knowledge/profitable.org][Profitable Marketing]]
+6. [[./_subsections/marketing-knowledge/partner.org][Partner Marketing]]
 
 * Contents
 #+attr_html: :class contents