diff --git a/_subsections/marketing-knowledge/brand.org b/_subsections/marketing-knowledge/brand.org
index 5f38253..d183753 100644
--- a/_subsections/marketing-knowledge/brand.org
+++ b/_subsections/marketing-knowledge/brand.org
@@ -11,3 +11,50 @@
 - [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][45:00 Brand Marketing]]
 
 * Notes
+
+** Business Is Personal
+- brands not attached to a person become irrelevant
+- brands must mave a connection
+- no one cares about a company, they care about people
+- make it personal
+- people want to buy from people
+
+*** Tim Cook
+- he is the brand not apple
+- it's not about apple
+
+*** Mark Zuckerberg
+- he appeals to tech people
+
+*** reactive sales
+- marketing is about reactive sales
+
+** Proactive Sales
+- create a campaign that makes you stand out
+- relationships
+- that your brand / philosophy relates to the customer
+- make it personal
+- have a purpose
+
+** Company Branding vs Personal Branding
+- your mission statement
+
+*** if you have lots of money
+- get someone who has the respect of the area of the brand
+  - leverage the personal brand of another individual to represent you
+- brand ambassador
+
+*** if you don't
+- someone in the company must represent wnat the brand stands for
+
+** Brand Trust
+- sales can come from brand trust
+
+*** how
+- comes from giving value
+- building trust
+
+*** trust
+- if you can build trust, you will make sales
+- trust is key
+- people will care about you