#+title: marketing knowledge: community
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* Links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]

* Notes

** bringing customers together
- most important thing is to look after your customers
- putting value to your customers by bringing them together
- start small

** start small
- pick 10 people
- tell them they are founders
- make them feel like founders
- true fans will promote you everywhere
- they will get a thousand other fans

** beta marketing

*** build a community
- allow you to give the community value
- you give the community a brand they can rally around

*** example apple "demo days"
- they would have 'demo days' only for select journalists
- these guys would get to see the product earlier than others
- made them fanboys
- you've also give them something to make money on

*** be careful
- if you pick the wrong ones they'll write bad stuff
- don't drive them nuts
- give them toys

** subject matter

- where the community feels a strong bond to the problem you are solving
- tap into what people care about

*** sales team
mobilizing a sales team around your product from a community benefit angle

- they might not care
- or they might really believe and go the extra mile

*** affiliate + community interest
- they are passionate about what you do
- they make $$ for helping you
- ULTRA SALESMEN!

*** important!!!
you need the branding to be solid for this to work