#+title: marketing knowledge: data marketing
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* Links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
- [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][32:15 Data Marketing]]
- [[./data_paid ads checklist.org]]

* Notes

** what is about
- understanding your client
  - where they live
  - hang out
  - how they are acting

** email marketing
- people sign up
- ask them why they signed up
- target them with relevant information

** seo marketing
- what are people
  - looking for
  - searching for
- make sure you are optimized for that search

*** example - HR Recruitment
- company had a domain 'human-resources-recruitment'
- but the domain didn't have the letters "HR" in it which is the name of the company
- got them a domain with the actual name

*** rankings
- what is google ranking on
- what is your ranking
- how do you turn up in those searches

** referal marketing
- customer 1
  - your customer
  - happy
  - has a customer 2 who is his customer
- target customer 1 to promote your product to customer 2
  - help them understand what your customer is
  - show them how you can benefit them

*** example - yelp reviewer
- someone gives you a good review on yelp
- you approach them and say
  - thanks
  - i'll pay you a percentage to promote this to your community

** billboards
- doesn't have to be billboards
- it means using an ad that people will see

*** example
- ads on drink coasters
  - branded
- wanted brands to advertising on the coasters
- put up a giant billboard outside the building with all the advertisers
- the advertisers thought it was for a giant company
- they got a lot of clients from the advertising agencies

** targeting ads
- paid ads on youtube
- ads are targeted towards client base
- you want to calculate the cost for ad to profit