#+title: marketing knowledge: partner marketing
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* Links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
- [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][24:14 Partner Marketing]]

* Notes

** your best partner is your family
- who
  - friends
  - people you like
  - people that understand you
- family is key
- everyone in your life has to support your business

** influencer marketing
- you don't need to pay influencers to get them
  - align with them
    - similar goals
    - mutual promotion
    - what matters to both of you
  - help each other
  - favors for each other

** brand partnerships

- understand what they need

- 3 step process
  1. do they need you
  2. know them and get them to like you
  3. at this point the deal falls into place

*** example 1
- you have credibility
- they have reach

*** example 2
you are an expert in quickbooks and you make a video tutorial on their product which they then put up on their site that links to you

*** doesn't matter the size of the company
- believe it's possible
- never been easier to get in touch
  - linked in
  - helpbank
- reach out and offer value

*** hack to get brand
- use their product in a promotional
- contact their reps and show them what you did
- they'll sponsor you

** become a model for other peoples brands
*** be a part of something else
- e.g. love island
  - leverage it for your stuff

- get involved in things

*** be a player
- get involved in other things
- doesn't have to be just what you know