#+title: marketing knowledge: profitable marketing
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* Links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
- [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][17:12 Profitable Marketing]]

* Notes

- companies pay you to market your company
- and then buy it

** advertising
- platforms that pay
  - tiktoc
  - youtube
- content platforms want to pay creators to make stuff
  - brand plays a part
  - reread social marketing notes

** products
*** make content in your niche
- brings value
- create a relationship

*** types of products
- podcasts
- anything with content

*** example: book hook
- wrote a book based on youtube content
- effective branding
- sells the online content

** become a tv star / celebrity
- anyone can be a tv celebrity
- podcast, youtube, etc
- you can make more money as the celebrity than you can as what you are an expert in

** get another company to sponsor you
- if you are using a companies stuff
- offer to let them advertise on your stuff