#+title: marketing knowledge: pr marketing
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* Links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
- [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][37:58 PR Marketing]]

* Notes

** you don't need to be a PR expert
- PR will charge you thounsands for what you can do for free
- PR companies also do PR for themselves

** News Jacking
- staircase
  - it represents how he looks at the world
  - if he news organizations cover it, he could hijack that attention

*** how to do it
- take something that's popular
- do something around that thing
- relate to the subject matter
- careful it relates to your brand

*** be the person news goes to
- reporters are always looking for someone who can give them a viewpoint of a story
- look online for who is writing about a subject you are related to
- write to the journalist
  - twitter is wohere most of them hang out

*** make friends with journalists
- follow them on twitter
- comment on their posts
- when they want to write about your issue
  - offer to help them write a better story

*** comment on  popular influncers
- w/ regards to topics of interest to you
  - think about it from a news point of view
  - become authority
- instagram, twitter, tik tok
- insert early
  - set alerts on the influencers
  - you want to get likes with these posts

*** try to get on the news
- not that hard
- don't shoot yourself
- simply by virtue of being seen you become an authority
  - "actors". Done.
- try to bring value
- doing good actually gets you on the news

*** get on tv/ podcast/ youtube story, etc