#+title: marketing knowledge: social marketing
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* Links
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- [[../../marketing-knowledge.org][TOC | Marketing Knowledge]]
- [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][12:00 Social marketing]]

* Notes
** how to go viral
- social marketing is more literal than it sounds
- you have to care about the people you are talking to
  - if you walk into a pub and shout 'hey i have this business'
    - everyone will hate you
    - they will throw you out

** you must engage the prospects
*** types of engagement
- make them laugh
- teach them something
- make a connection
  - something they can relate to

*** points
- make it quick
- you only need one of the types

** make them feel value
- not 'explain', 'feel'.
  - /sell the sizzle not the steak/
- make their lives better
- you have to gain their trust
  - bring emotional value
  - give them something for free

** rejig contact
- sometimes you have to just tweak it
- you can repurpose viral content


** compound overtime
- persistantly post
- be patient