diff --git a/_share/media/sass/artist-framework.sass b/_share/media/sass/artist-framework.sass index c48f315..bd55ec9 100644 --- a/_share/media/sass/artist-framework.sass +++ b/_share/media/sass/artist-framework.sass @@ -6,15 +6,19 @@ div.outline-4 > ol.org-ol > li:first-of-type color: green text-transform: uppercase -div.outline-text-5 - font-weight: .5em - font-size: normal - color: brown +/* + div.outline-text-5 + font-weight: .5em + font-size: normal + color: brown .two-column width: 100% table-layout: fixed + th + text-transform: uppercase + th, td width: 50% text-align: left @@ -33,10 +37,12 @@ div.outline-text-5 text-align: left tr:nth-child(1) th + text-transform: uppercase padding-bottom: 0 border-bottom: none tr:nth-child(2) th + text-transform: lowercase border-top: none font-size: .7em padding-left: 1rem diff --git a/_share/media/sass/org-media-sass b/_share/media/sass/org-media-sass index 4d3d6ea..747b757 160000 --- a/_share/media/sass/org-media-sass +++ b/_share/media/sass/org-media-sass @@ -1 +1 @@ -Subproject commit 4d3d6ea25e6c035d5fca486a947a9c26bd6b494f +Subproject commit 747b75751fd2e7cdb910d7ba85356a726984dc52 diff --git a/_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org b/_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org index 210168f..8471a0c 100644 --- a/_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org +++ b/_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org @@ -1,5 +1,6 @@ #+title: keyword research 01: flip the industry #+HTML_HEAD: +#+OPTIONS: H:6 * Links #+attr_html: :class links @@ -37,6 +38,8 @@ independent artists have to build up their assets - infinite potential return ** single vs mutliple releases + +#+name: single_vs_multiple #+attr_html: :class two-column-desc | single | multiple | | one music video in your catalog | building a foundation before a high traffic release | diff --git a/_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org b/_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org index ed2b799..14b5792 100644 --- a/_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org +++ b/_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org @@ -1,5 +1,6 @@ #+title: keyword research 02: a+ process #+HTML_HEAD: +#+OPTIONS: H:6 * Links #+attr_html: :class links @@ -72,6 +73,60 @@ arranging a matrix of videos that interconnect - tags - descriptions +** video release types + +#+attr_html: :class two-column +| foundational | high traffic | +|---------------------------------------------------------------------------------------+--------------------------------------------------------| +| no clearly identifiable high traffic sources to tap into | clearly identifiable high traffic source | +| goal is to establish and interconnected system of visuals that represent an an artist | high traffic artist | +| by themselves may receive low traffic | remix or cover of high traffic artists record /release | +| any traffic is highly targetable and retainable due to low marketing | | + + +** research +*** tips +- use an incognito tab so results are not influenced by search history + - search primary keywords + - in the top 5 to 8 videos result titles find the secondary keywords + +*** high traffic +- search results + - recently posted + - high view counts + +*** low competition +- not populated with high traffic videos +- not populated with long established ranked videos + +** keyword +*** types + +**** primary +- artist name +- name of artists record +- search terms that release a large volume of traffic + - musical genre + - musical subgenre + +**** secondary +- refer to as *anchor tags* + - used to tie in the video to the top of the first page of search results for the primary keyword of choice +- found in titles of the top 5-8 results gained from primary keywords + +**** tertiary +- use to rank in recommended list of a particular video +- come from the titles of top 5-8 video results in recommended list + +*** use +**** primary +- enter in 'tags' section of video +- place in description and title + +**** secondary +- placed only in 'tags' section +- unrelated to description or title of release and only relevant to youtube search algorithm + * action steps ** Keyword Research diff --git a/_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org b/_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org index 75c1c4b..cdd84b5 100644 --- a/_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org +++ b/_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org @@ -1,5 +1,6 @@ #+title: keyword research 03: Digital Real Estate - Nurture and Retain -#+HTML_HEAD: +#+HTML_HEAD: +#+OPTIONS: H:6 * Links #+attr_html: :class links @@ -7,6 +8,7 @@ - [[../../../_data/video/c09-keyword_research-03.mp4][video]] * notes + ** artists to look at - 10m threshold - has to be recent, bc if it's from a while back it's not going to be searched as much @@ -75,14 +77,7 @@ - no matter how good the youtube strategy is, the compatibility of the video to the search results will determine if the video maintains ranking. - if people don't like the video, the ranking will drop - -** single video vs multiple release -| single video | multiple releases | -|------------------------------------+------------------------------------------| -| prone to the one hit wonder effect | prevents one hit wonder effect | -| one staple in an artists career | can compose an interconnected matrix | -| simplistic brand representation | can set a brand trajectory and narrative | -| one shot at a product market fit | more product market fit opportunities | +#+INCLUDE: "c01-flip_industry_approach.org" :lines "40-51" ** ready, aim, fire mindset - concerned with every detail before getting started with music videos diff --git a/toc.org b/toc.org index b590a39..58c827e 100644 --- a/toc.org +++ b/toc.org @@ -49,7 +49,7 @@ ** the a+ process: keyword research - [[./_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org][Keyword Research 1- Flip the Industry Approach Upside Down]] - [[./_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org][Keyword Research 2 - A Plus Process]] -- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 2 - Digital Real Estate, Nurture and Retain]] +- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 3 - Digital Real Estate, Nurture and Retain]] ** revenue - [[./_subsections/fullcourse/10-revenue/c01-revenue_streams.org][Revenue 1 - Revenue Streams]]