update

_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org

@@ -64,3 +64,46 @@ independent artists have to build up their assets
 - good opportunity on youtube to focus on art
 
 ** click through rate (CTR)
+- bleh
+
+
+
+* ABIR NOTES
+** record labels don't develop new artists anymore like they used to
+- ICE SPICE is an industry plant
+  - banging body / banging face
+  - rapper girls are very sexualized with the female rappers
+  - she's effectively 'betty boop'
+  - she got millions of views in no time and that doesn't happen
+
+- the label is not interested in pouring money into someone
+  - unless he is already at 50%
+
+- the millions they give a rapper is a loan
+  - the rapper must use the money to create the image
+  - when the company is to recoup the money, the rapper must pay it back out of his 15% profits
+
+
+
+** metadata
+- algorithmic
+- playlists
+
+*** how viewers find a video
+- youtube search: 33%
+- other youtube features: 19.4%
+- browse features 19%
+- playlists: 17.7
+
+*** paid traffic
+- google search: 20%
+- facebook: 15
+- whatsapp: 6%
+
+
+** late stage
+- people that have broken 50
+
+** catalog
+- robust catalog
+- long form content