added updates

_subsections/fullcourse/08-high-traffice-training/c01-intro.org

@@ -8,6 +8,12 @@
 
 * Notes
 
+** high traffic training
+- become profitable without ads, promos, label or radio
+- best artist case studies
+  - high level strategies broken step by step
+- 6 month process after artist launch framekwork to get 10k revenue
+
 * action steps
 
 ** Structure, Strategy, and Hard Costs

_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org

@@ -4,6 +4,55 @@
 * Links
 #+attr_html: :class links
 - [[../../../toc.org][TOC - Artist Framework]]
-- [[../../../_data/video/c09.mp4][video]]
+- [[../../../_data/video/c09-keyword_research-01.mp4][video]]
 
 * Notes
+
+labels as investors invest in productive assets
+independent artists have to build up their assets
+
+
+** organix
+- use meta data to place visuals
+- paid traffic is the last step if any
+- system of representation that turns traffic into audiences
+- paid traffic must only be used with something that grows on its own
+
+- small artists trying to use big label methods
+  - endless work
+
+- allocate money to videographer instead of marketer
+
+** music videos
+- digital asset for life
+- infinite potential return
+
+** single vs mutliple releases
+*** single
+- one hit wonder
+- simplistic brand representation
+- one shot at a producer-market fit
+
+*** multiple releases
+- prevents
+
+** short form vs long form
+*** short form
+- snippets get lost in translation
+- authenticity is compromised
+- brand subject to projections
+  - high churn rate
+- distracts artist from artistic intention
+
+*** long form content
+- gives a full take on record
+- greatest expression of a record
+- establishes clear brand identity
+  - set it and forget it
+- is the primary medium for visual art
+
+*** apps
+- tiktok was effectively used organically to 70k subscribers
+- good opportunity on youtube to focus on art
+
+** click through rate (CTR)

_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org

@@ -4,10 +4,73 @@
 * Links
 #+attr_html: :class links
 - [[../../../toc.org][TOC - Artist Framework]]
-- [[../../../_data/video/c09.mp4][video]]
+- [[../../../_data/video/c09-keyword_research-02.mp4][video]]
 
 * Notes
 
+- hack youtube search algorithms
+
+** keywords to use depend on
+- what type of high traffic event you want to create
+- what might be a compatible traffic sources to tap into
+- where you want content to show up in youtubes content matrix
+
+** where and how to use keywords
+- integrate them primarily into
+  - tags
+  - title
+  - first line of a description
+
+*** description
+- up to 15 hashtags
+- three of these hashtags WILL appear above the video title
+
+** how to conduct keyword research
+1. identify a compatible high traffic source of audiences relevant to your release
+2. search on youtube using the primary keywords of that high traffic source
+   - name of artist
+   - record
+   - some keyphrase you expect people to be searching
+3. identity secondary keywords within those search results
+4. identify tertiary keywords within the videos you draw keywords from
+   - not just on the search page, but within the recommeded list of the video
+   - good keywords can come from a specific artist name, release or both
+   - placing high traffic search words or keywords in your tags can have instant effects
+     - immediate
+     - within a week
+5. integrate these keywords into your tags and other relevant areas where appropriate
+6. revist area of youtube you rank for to ensure proper ranking and to remain ranked
+
+** digital real estate
+- artist matrix you create and curate for yourself and others within youtube
+- the means to "place" your videos within your searc results and those of others to attract engaged audiences who stick around for next releases
+- discovered by exploring compatible audiences
+  - search artist name, or artist song name
+- established and maintained with primary, secondary and tertiary keywords
+
+** digital real estate: attraction and retention
+*** once you attract audiences
+benefit from a continuous stream of new traffic and audiences
+- in search results
+- in recomended lists
+
+*** retain audiences
+- making videos show up on recommended lists for one another with metadata
+- or on the videos themselves with end screens
+  - playlists
+  - subscriber button
+  - specific video to the end of your video
+
+** minding
+*** systems
+arranging a matrix of videos that interconnect
+*** metadata
+- note scenarios to include keywords
+  - titles
+  - tags
+  - descriptions
+
+
 * action steps
 ** Keyword Research
 *** Audience Growth Action Steps

_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org

@@ -4,9 +4,100 @@
 * Links
 #+attr_html: :class links
 - [[../../../toc.org][TOC - Artist Framework]]
-- [[../../../_data/video/c09.mp4][video]]
+- [[../../../_data/video/c09-keyword_research-03.mp4][video]]
 
 * notes
+** artists to look at
+- 10m threshold
+  - has to be recent, bc if it's from a while back it's not going to be searched as much
+  - you want to break in his search
+- place your videos in
+  - their search results
+  - results for a specific track of theirs
+
+** metadata hotspots for ranking
+- video title
+  - tastefully put their name in the title of your video
+  - improves chance of ranking
+- first line of description
+- tags
+
+** finding 10m artists that are coming up
+- looking through recommended lists of compatible artists on youtube
+- see what shows up on spotify
+
+** anchor tags
+- used to show exactly where at top of first page of search results your video belongs
+- used to make adjustments that help establish and maintain rank
+
+*** maintaining rank
+- identify anchor tags (secondary keywords) of releases in your desired search results that could help you "tie in" your video at the top of the first search page
+- integrate those secondary keywords into your tags
+- tie your video to new releases around the targeted video of the first page
+  - updated anchor tags breathes new traffic streams into old releases
+
+*** what needs changing
+- tags are more important than title and description
+- tags are private
+
+** how to find what keywords have search volume
+*** granular work
+- google trends
+- vidiq | https://vidiq.com/
+  - google chrome extension
+  - you can use the free version
+  - shows keywords in youtube video
+- tubebuddy | https://www.tubebuddy.com/
+
+*** best place to check is youtubes search engine
+- best to find artists who are hitting 10m for the first time
+- you want to include the name of the artist you are riding in your own title
+- explore range of thumbnails in specific search results
+  - design to cater to pre-existing audience
+
+** what to do
+- find high traffic, low competition areas
+- search keywords you want to rank for and see what comes to the top of the first page
+  - add tags to your video with keywords from specific videos at the top of the page
+  - see where your video lands
+
+- update channel tags
+
+** using Youtube
+- youtube studio-> content -> click pencil icon on any video
+ #+attr_html: :width 300px
+ file:../../../_share/media/img/c09/L03E01.png
+- at bottom of screen click 'show more'
+ #+attr_html: :width 300px
+ file:../../../_share/media/img/c09/L03E02.png
+
+** warning
+- no matter how good the youtube strategy is, the compatibility of the video to the search results will determine if the video maintains ranking.
+- if people don't like the video, the ranking will drop
+
+
+** single video vs multiple release
+| single video                       | multiple releases                        |
+|------------------------------------+------------------------------------------|
+| prone to the one hit wonder effect | prevents one hit wonder effect           |
+| one staple in an artists career    | can compose an interconnected matrix     |
+| simplistic brand representation    | can set a brand trajectory and narrative |
+| one shot at a product market fit   | more product market fit opportunities    |
+
+** ready, aim, fire mindset
+- concerned with every detail before getting started with music videos
+- impractical order of operations
+- leads to analysis paralysis
+- thought-oriented instead of action-oriented
+- emotion-driven instead of data-driven
+
+** what to focus on as an early stage artist
+- minimum viable catalog
+- recruit right creative director / videographer to work with
+- create a robust visual representation of that MVC
+- build a high traffic audience organically until you have to field inquiries from show promoters or other investors who you attract
+
+
 
 * action steps
 ** Keyword Research