diff --git a/_subsections/fullcourse/c01-intro.org b/_subsections/fullcourse/c01-intro.org
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+#+title: Introduction
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
+
+* Links
+#+attr_html: :class links
+- [[../../toc.org][TOC - Artist Framework]]
+- [[https://www.artistlaunchframework.com/membership-area1632857005073][introduction video]]
+
+* Notes
+** vision
+- marketing
+- business development
+- content literacy
+
+** purpose
+- scale impact of early stage creative venture
+- gain widespread recognition
+- build leverage to obtain good record deals
+  - which means you can remain independant
+
+*** visual content systems purpose
+- convey who they are as an artist
+- get views
+- attract management
+- make record deals
+
+** large labels
+- work with established artists
+  - strong brand
+  - key performance indicators KPI3
+  - high traffic audience
+  - assets worth investment
+
+** what to do
+- build effective systems that support a surge of traffic
+
+** artist and repertoire representatives (A&R Reps)
+
+- talent scouts and music industry executives
+- discover, sign, develop musical artist
+- work for record labels, musci publishers, and entertainment companies
+
+*** what they do
+bridge the gap between artists and the music business
+
+1. talent scouting
+   - discover artists
+   - evaluate potential for commercial success
+   - monitor trending genres and music scenes
+2. signing artists
+   - negotiate record deals
+   - finalize contracts
+3. develop aritists
+   - shape sound, brand, direction
+   - network artist
+4. overseeing recording process
+   - select songs for albums or singles
+   - match artists with producers, sound engineers, and session musicians
+   - oversee recording sesssions in line with label's vision
+5. marketing and promotion
+   - plan releases, tours, events
+   - work with streaming platforms
+
+*** comparison of roles
+| Roles               | Focus                                                |
+|---------------------+------------------------------------------------------|
+| A&R Representative  | Discover & Signing artists, oversee music production |
+| Manager             | Handle artist career, business strategy, bookings    |
+| Producer            | Crafting sound, overseeing recording                 |
+| Music Publisher     | Handle song copyrights & collect royalties           |
diff --git a/_subsections/fullcourse/c02-content_literacy.org b/_subsections/fullcourse/c02-content_literacy.org
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+#+title: Content Literacy
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/org-media-sass/categories/business.css" />
+
+* Links
+#+attr_html: :class links
+- [[../../toc.org][TOC - Artist Framework]]
+- [[https://www.artistlaunchframework.com/membership-area1632857005073][course video]]
+
+* Notes
+- visual content is the most intimate and consistent way to communicate with audience
+
+** platforms
+*** primary
+- instagram
+- youtube
+
+*** alternate
+- tiktok
+- twitter
+- custom website
+
+** larger than life artists
+- elvis used to go on tv interviews
+
+*** qualities
+- craft
+- character
+- posture
+- fashion
+- network
+- released visual content
+
+*** curated representation
+- marketing teams
+- personal coaches
+- image consultants
+
+** emerging artists
+- using current technology
+- with a creative director can accomplish similar results to a full stack marketing team
+
+*** visual representation
+- knowing why behind visuals enhances a sense of purpose
+- may find your ideas for audio expand
+- digital asset that can be leveraged
+- can be spread on many divergent platforms
+
+*** artist brand
+- can be a seperate entity / alter ego
+  - lives through you
+- catalog of visual art can be larger than you
+
+** younger generations
+- looking for imperfection in models
+- people intrinsically desire to feel heard and understood
+- access to people who say things that they wish they could say
+
+*** examples
+**** clairo
+- connected talking about her experiences with rheumatisis
+  - people with similar disease
+  - appreciate authenticity
+
+**** cardi-b
+  - extremely open
+  - low quality videos
+  - high quality instagram posts
+
+** system
+- robust system of visual representation
diff --git a/toc.org b/toc.org
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+#+title: Artist Framework
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../_share/media/css/org-media-sass/categories/business.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../_share/media/css/org-media-sass/content-overview.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../_share/media/css/org-media-sass/collapsible.css" />
+#+HTML_HEAD: <script src="../_share/media/js/collapsible.js"></script>
+
+* Links
+#+attr_html: :class links
+- [[../../course-listings.org][Courses Listing]]
+- [[https://www.artistlaunchframework.com/membership-area1632857005073][course videos]]
+
+
+* How to start a Music Production Company
+
+#+attr_html: :class contents-overview
+- [[./_subsections/fullcourse/c01-intro.org][Introduction]]