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[submodule "_share/media/sass/org-media-sass"]
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path = _share/media/sass/org-media-sass
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url = git@bitbucket.org:ronnyabraham/org-media-sass.git
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@use 'org-media-sass/categories/business' as *
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.two-column
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th
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width: 50%
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th, td
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width: 50%
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thead
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text-transform: lowercase
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border-top: none
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font-size: .7em
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padding-left: 1rem
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Subproject commit 6105a32ff0b689a73fc05329f960a18ea8bea249
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#+title: keyword research 01: flip the industry
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#+title: keyword research 01: flip the industry
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
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#+OPTIONS: H:6
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||||||
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||||||
* Links
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* Links
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#+attr_html: :class links
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#+attr_html: :class links
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@ -23,36 +24,86 @@ independent artists have to build up their assets
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||||||
- allocate money to videographer instead of marketer
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- allocate money to videographer instead of marketer
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||||||
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** paid traffic vs music video
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#+attr_html: :class two-column-desc
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||||||
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| paid traffic | music videos |
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| any traffic that's paid for | winning products |
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||||||
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|----------------------------------------------------------+-------------------------------------------------------------------------------------------------------------------------------------------|
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||||||
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| no guarantee beyond impressions | digital asset for life |
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||||||
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| potential 2.5 return (most 1%) | infinite potential return |
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| pushes art in front of people instead of attracting them | shows stage presence, performance art, data (comments and subscribers). All of which attracts promoters, investors and engaged audiences |
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||||||
|
|
||||||
** music videos
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** music videos
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||||||
- digital asset for life
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- digital asset for life
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||||||
- infinite potential return
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- infinite potential return
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||||||
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||||||
** single vs mutliple releases
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** single vs mutliple releases
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*** single
|
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||||||
- one hit wonder
|
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||||||
- simplistic brand representation
|
|
||||||
- one shot at a producer-market fit
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||||||
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||||||
*** multiple releases
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#+name: single_vs_multiple
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- prevents
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#+attr_html: :class two-column-desc
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||||||
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| single | multiple |
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||||||
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| one music video in your catalog | building a foundation before a high traffic release |
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||||||
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|------------------------------------+-----------------------------------------------------|
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||||||
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| prone to the one hit wonder effect | prevents the one hit wonder effect |
|
||||||
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| one stable in an artists career | can compose an interconnected matrix |
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||||||
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| simplistic brand representation | can set a brand trajectory and narrative |
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| one shot at a product-market fit | more product-market fit opportunities |
|
||||||
|
|
||||||
** short form vs long form
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** short form vs long form
|
||||||
*** short form
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#+attr_html: :class two-column
|
||||||
- snippets get lost in translation
|
| short form | long form |
|
||||||
- authenticity is compromised
|
|---------------------------------------------+--------------------------------------|
|
||||||
- brand subject to projections
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| snippets get lost in translation | gives full take on record |
|
||||||
- high churn rate
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| authenticity is compromised | greatest expression of a record |
|
||||||
- distracts artist from artistic intention
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| brand subject to projects (high churn rate) | establishes clear brand identity |
|
||||||
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| high churn rate | set it and forget it |
|
||||||
*** long form content
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| distracts artists from artistic intention | is the primary medium for visual art |
|
||||||
- gives a full take on record
|
|
||||||
- greatest expression of a record
|
|
||||||
- establishes clear brand identity
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|
||||||
- set it and forget it
|
|
||||||
- is the primary medium for visual art
|
|
||||||
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|
||||||
*** apps
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*** apps
|
||||||
- tiktok was effectively used organically to 70k subscribers
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- tiktok was effectively used organically to 70k subscribers
|
||||||
- good opportunity on youtube to focus on art
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- good opportunity on youtube to focus on art
|
||||||
|
|
||||||
** click through rate (CTR)
|
** click through rate (CTR)
|
||||||
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- bleh
|
||||||
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|
||||||
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|
||||||
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|
||||||
|
* ABIR NOTES
|
||||||
|
** record labels don't develop new artists anymore like they used to
|
||||||
|
- ICE SPICE is an industry plant
|
||||||
|
- banging body / banging face
|
||||||
|
- rapper girls are very sexualized with the female rappers
|
||||||
|
- she's effectively 'betty boop'
|
||||||
|
- she got millions of views in no time and that doesn't happen
|
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|
||||||
|
- the label is not interested in pouring money into someone
|
||||||
|
- unless he is already at 50%
|
||||||
|
|
||||||
|
- the millions they give a rapper is a loan
|
||||||
|
- the rapper must use the money to create the image
|
||||||
|
- when the company is to recoup the money, the rapper must pay it back out of his 15% profits
|
||||||
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|
||||||
|
|
||||||
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|
||||||
|
** metadata
|
||||||
|
- algorithmic
|
||||||
|
- playlists
|
||||||
|
|
||||||
|
*** how viewers find a video
|
||||||
|
- youtube search: 33%
|
||||||
|
- other youtube features: 19.4%
|
||||||
|
- browse features 19%
|
||||||
|
- playlists: 17.7
|
||||||
|
|
||||||
|
*** paid traffic
|
||||||
|
- google search: 20%
|
||||||
|
- facebook: 15
|
||||||
|
- whatsapp: 6%
|
||||||
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|
||||||
|
|
||||||
|
** late stage
|
||||||
|
- people that have broken 50
|
||||||
|
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||||||
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** catalog
|
||||||
|
- robust catalog
|
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|
- long form content
|
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@ -1,5 +1,6 @@
|
||||||
#+title: keyword research 02: a+ process
|
#+title: keyword research 02: a+ process
|
||||||
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
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||||||
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#+OPTIONS: H:6
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||||||
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||||||
* Links
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* Links
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||||||
#+attr_html: :class links
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#+attr_html: :class links
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||||||
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@ -8,7 +9,9 @@
|
||||||
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|
||||||
* Notes
|
* Notes
|
||||||
|
|
||||||
- hack youtube search algorithms
|
** maximimize youtube search algorithms
|
||||||
|
- keywords
|
||||||
|
- search terms
|
||||||
|
|
||||||
** keywords to use depend on
|
** keywords to use depend on
|
||||||
- what type of high traffic event you want to create
|
- what type of high traffic event you want to create
|
||||||
|
|
@ -70,6 +73,60 @@ arranging a matrix of videos that interconnect
|
||||||
- tags
|
- tags
|
||||||
- descriptions
|
- descriptions
|
||||||
|
|
||||||
|
** video release types
|
||||||
|
|
||||||
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#+attr_html: :class two-column
|
||||||
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| foundational | high traffic |
|
||||||
|
|---------------------------------------------------------------------------------------+--------------------------------------------------------|
|
||||||
|
| no clearly identifiable high traffic sources to tap into | clearly identifiable high traffic source |
|
||||||
|
| goal is to establish and interconnected system of visuals that represent an an artist | high traffic artist |
|
||||||
|
| by themselves may receive low traffic | remix or cover of high traffic artists record /release |
|
||||||
|
| any traffic is highly targetable and retainable due to low marketing | |
|
||||||
|
|
||||||
|
|
||||||
|
** research
|
||||||
|
*** tips
|
||||||
|
- use an incognito tab so results are not influenced by search history
|
||||||
|
- search primary keywords
|
||||||
|
- in the top 5 to 8 videos result titles find the secondary keywords
|
||||||
|
|
||||||
|
*** high traffic
|
||||||
|
- search results
|
||||||
|
- recently posted
|
||||||
|
- high view counts
|
||||||
|
|
||||||
|
*** low competition
|
||||||
|
- not populated with high traffic videos
|
||||||
|
- not populated with long established ranked videos
|
||||||
|
|
||||||
|
** keyword
|
||||||
|
*** types
|
||||||
|
|
||||||
|
**** primary
|
||||||
|
- artist name
|
||||||
|
- name of artists record
|
||||||
|
- search terms that release a large volume of traffic
|
||||||
|
- musical genre
|
||||||
|
- musical subgenre
|
||||||
|
|
||||||
|
**** secondary
|
||||||
|
- refer to as *anchor tags*
|
||||||
|
- used to tie in the video to the top of the first page of search results for the primary keyword of choice
|
||||||
|
- found in titles of the top 5-8 results gained from primary keywords
|
||||||
|
|
||||||
|
**** tertiary
|
||||||
|
- use to rank in recommended list of a particular video
|
||||||
|
- come from the titles of top 5-8 video results in recommended list
|
||||||
|
|
||||||
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*** use
|
||||||
|
**** primary
|
||||||
|
- enter in 'tags' section of video
|
||||||
|
- place in description and title
|
||||||
|
|
||||||
|
**** secondary
|
||||||
|
- placed only in 'tags' section
|
||||||
|
- unrelated to description or title of release and only relevant to youtube search algorithm
|
||||||
|
|
||||||
|
|
||||||
* action steps
|
* action steps
|
||||||
** Keyword Research
|
** Keyword Research
|
||||||
|
|
|
||||||
|
|
@ -1,5 +1,6 @@
|
||||||
#+title: keyword research 03: Digital Real Estate - Nurture and Retain
|
#+title: keyword research 03: Digital Real Estate - Nurture and Retain
|
||||||
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
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||||||
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#+OPTIONS: H:6
|
||||||
|
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||||||
* Links
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* Links
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||||||
#+attr_html: :class links
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#+attr_html: :class links
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||||||
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@ -7,6 +8,7 @@
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||||||
- [[../../../_data/video/c09-keyword_research-03.mp4][video]]
|
- [[../../../_data/video/c09-keyword_research-03.mp4][video]]
|
||||||
|
|
||||||
* notes
|
* notes
|
||||||
|
|
||||||
** artists to look at
|
** artists to look at
|
||||||
- 10m threshold
|
- 10m threshold
|
||||||
- has to be recent, bc if it's from a while back it's not going to be searched as much
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- has to be recent, bc if it's from a while back it's not going to be searched as much
|
||||||
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|
@ -75,14 +77,7 @@
|
||||||
- no matter how good the youtube strategy is, the compatibility of the video to the search results will determine if the video maintains ranking.
|
- no matter how good the youtube strategy is, the compatibility of the video to the search results will determine if the video maintains ranking.
|
||||||
- if people don't like the video, the ranking will drop
|
- if people don't like the video, the ranking will drop
|
||||||
|
|
||||||
|
#+INCLUDE: "c01-flip_industry_approach.org" :lines "40-51"
|
||||||
** single video vs multiple release
|
|
||||||
| single video | multiple releases |
|
|
||||||
|------------------------------------+------------------------------------------|
|
|
||||||
| prone to the one hit wonder effect | prevents one hit wonder effect |
|
|
||||||
| one staple in an artists career | can compose an interconnected matrix |
|
|
||||||
| simplistic brand representation | can set a brand trajectory and narrative |
|
|
||||||
| one shot at a product market fit | more product market fit opportunities |
|
|
||||||
|
|
||||||
** ready, aim, fire mindset
|
** ready, aim, fire mindset
|
||||||
- concerned with every detail before getting started with music videos
|
- concerned with every detail before getting started with music videos
|
||||||
|
|
@ -97,6 +92,15 @@
|
||||||
- create a robust visual representation of that MVC
|
- create a robust visual representation of that MVC
|
||||||
- build a high traffic audience organically until you have to field inquiries from show promoters or other investors who you attract
|
- build a high traffic audience organically until you have to field inquiries from show promoters or other investors who you attract
|
||||||
|
|
||||||
|
** problem with google
|
||||||
|
google ONLY guarantees impressions
|
||||||
|
|
||||||
|
*** it does NOT guarantee
|
||||||
|
- views
|
||||||
|
- engaged audiences
|
||||||
|
- playlisting on other platforms
|
||||||
|
- clicks of any kind
|
||||||
|
|
||||||
|
|
||||||
|
|
||||||
* action steps
|
* action steps
|
||||||
|
|
@ -112,6 +116,7 @@ Answer these questions for yourself before shooting your next videos, each time
|
||||||
- The common misconception many have about foundational releases is that there’s reason to be discouraged when they receive little traffic. Foundational releases are exciting opportunities to set a trajectory before high-traffic events are created.
|
- The common misconception many have about foundational releases is that there’s reason to be discouraged when they receive little traffic. Foundational releases are exciting opportunities to set a trajectory before high-traffic events are created.
|
||||||
|
|
||||||
- Artists can position themselves and create opportunities for high-traffic releases using foundational releases, as even small amounts of traffic from foundational releases can be highly-targeted and retainable.
|
- Artists can position themselves and create opportunities for high-traffic releases using foundational releases, as even small amounts of traffic from foundational releases can be highly-targeted and retainable.
|
||||||
|
|
||||||
- *High-Traffic Releases* are videos that have a clearly-identifiable high-traffic source to tap into. An example is a music video of an original record featuring a high-traffic artist, or a cover or remix of a high-traffic artist’s record.
|
- *High-Traffic Releases* are videos that have a clearly-identifiable high-traffic source to tap into. An example is a music video of an original record featuring a high-traffic artist, or a cover or remix of a high-traffic artist’s record.
|
||||||
|
|
||||||
2. *If your release is Foundational*, are there any general keywords worth integrating into the metadata of your video? An example is a genre or subgenre of music.
|
2. *If your release is Foundational*, are there any general keywords worth integrating into the metadata of your video? An example is a genre or subgenre of music.
|
||||||
|
|
|
||||||
|
|
@ -4,6 +4,111 @@
|
||||||
* Links
|
* Links
|
||||||
#+attr_html: :class links
|
#+attr_html: :class links
|
||||||
- [[../../../toc.org][TOC - Artist Framework]]
|
- [[../../../toc.org][TOC - Artist Framework]]
|
||||||
- [[../../../_data/video/c10.mp4][video]]
|
- [[../../../_data/video/c10-revenue-02.mp4][video]]
|
||||||
|
|
||||||
* notes
|
* notes
|
||||||
|
* Master Copyright vs. Publishing Copyright in Music
|
||||||
|
|
||||||
|
In the music industry, there are **two main copyrights** for every song:
|
||||||
|
|
||||||
|
**1. Master Copyright** (*Sound Recording Copyright*)
|
||||||
|
- Covers the **actual recorded version** of the song.
|
||||||
|
- Owned by the **artist, label, or producer** who funded the recording.
|
||||||
|
- Example: The recording of *"Thriller"* by Michael Jackson.
|
||||||
|
- Pays **mechanical royalties, streaming royalties, and sync fees** when used.
|
||||||
|
|
||||||
|
**2. Publishing Copyright** (*Composition Copyright*)
|
||||||
|
- Covers the **lyrics, melody, and composition** of the song.
|
||||||
|
- Owned by **songwriters and music publishers** (not the artist unless they wrote it).
|
||||||
|
- Example: The **chords and lyrics** of *"Thriller"*, regardless of who sings it.
|
||||||
|
- Pays **performance royalties, mechanical royalties, and sync fees** when used.
|
||||||
|
|
||||||
|
**Key Differences**
|
||||||
|
| **Aspect** | **Master Copyright** (Sound Recording) | **Publishing Copyright** (Composition) |
|
||||||
|
|-------------------|---------------------------------|----------------------------------|
|
||||||
|
| *What it protects* | The actual recorded version | The melody, lyrics, and structure |
|
||||||
|
| *Who owns it* | Artist, label, or producer | Songwriters & publishers |
|
||||||
|
| *Where it earns money* | Streaming, downloads, CDs, sync | Radio, performances, sync, covers |
|
||||||
|
| *Main royalties* | Mechanical, streaming, sync fees | Performance, mechanical, sync |
|
||||||
|
|
||||||
|
**Example Usage**
|
||||||
|
If a company wants to use *"Thriller"* in a movie:
|
||||||
|
- They **pay for the Master Recording** (to the record label).
|
||||||
|
- They **pay for the Composition** (to the songwriters & publisher).
|
||||||
|
|
||||||
|
** Important!
|
||||||
|
- register your LLC
|
||||||
|
- register your assets under the LLC
|
||||||
|
|
||||||
|
* Mechanical Royalties & Streaming Royalties (Quick Overview)
|
||||||
|
|
||||||
|
**1. Mechanical Royalties**
|
||||||
|
- Paid to **songwriters & publishers** when a song is **reproduced or distributed** (physical or digital).
|
||||||
|
- Applies to **CDs, vinyl, downloads, and interactive streaming** (Spotify, Apple Music).
|
||||||
|
- Collected by **Mechanical Rights Organizations (MROs)** like:
|
||||||
|
- **U.S.:** Harry Fox Agency (HFA), The MLC (Mechanical Licensing Collective)
|
||||||
|
- **U.K.:** MCPS
|
||||||
|
- **Europe:** SACEM, GEMA
|
||||||
|
|
||||||
|
**2. Streaming Royalties (Broken Down)**
|
||||||
|
- **Mechanical Royalties** (for the composition)
|
||||||
|
- **Performance Royalties** (for public playbacks)
|
||||||
|
- **Master Royalties** (for the sound recording, paid to labels & artists)
|
||||||
|
|
||||||
|
*** Who Gets Paid for Streaming?
|
||||||
|
| **Type of Royalty** | **Who Gets Paid?** | **Collected By** |
|
||||||
|
|------------------------|------------------------------|-------------------------|
|
||||||
|
| *Mechanical Royalties* | Songwriters, Publishers | MLC, HFA, MCPS |
|
||||||
|
| *Performance Royalties* | Songwriters, Publishers | ASCAP, BMI, SESAC |
|
||||||
|
| *Master Royalties* | Labels, Artists, Producers | Spotify, Apple Music (via distributors) |
|
||||||
|
|
||||||
|
**Example**
|
||||||
|
If a song gets 1 million streams on Spotify:
|
||||||
|
- **Songwriters & Publishers** get **mechanical + performance royalties**.
|
||||||
|
- **Artists & Labels** get **master royalties**.
|
||||||
|
|
||||||
|
|
||||||
|
* Sync Placement (Synchronization Licensing)
|
||||||
|
** What is Sync Placement?
|
||||||
|
Sync placement (short for *synchronization licensing*) is when a song is licensed to be used in visual media, such as:
|
||||||
|
- TV shows
|
||||||
|
- Movies
|
||||||
|
- Video games
|
||||||
|
- Commercials
|
||||||
|
- YouTube videos
|
||||||
|
- Corporate videos
|
||||||
|
- Trailers
|
||||||
|
- Podcasts
|
||||||
|
|
||||||
|
** How It Works
|
||||||
|
A *sync license* allows a company, filmmaker, or content creator to legally use a song with their video content.
|
||||||
|
The *music creator (artist, producer, or rights holder)* gets paid for the usage.
|
||||||
|
|
||||||
|
** Types of Sync Placements
|
||||||
|
*** TV & Film Sync Placements
|
||||||
|
- Songs placed in *movies, Netflix series, Hulu, etc.*
|
||||||
|
- Usually high-paying, but competitive.
|
||||||
|
|
||||||
|
*** Commercial Sync Placements
|
||||||
|
- Used in *advertising* (Nike, Apple, car commercials, etc.).
|
||||||
|
- Can be *huge payouts* if the brand is big.
|
||||||
|
|
||||||
|
*** Video Game Sync Placements
|
||||||
|
- Songs placed in *game soundtracks* (GTA, FIFA, NBA 2K, etc.).
|
||||||
|
- Can be *recurring royalties* if the game sells well.
|
||||||
|
|
||||||
|
*** YouTube & Online Content Sync
|
||||||
|
- Used in *vlogs, influencer content, indie films, etc.*
|
||||||
|
- Lower payouts, but can add up over time.
|
||||||
|
|
||||||
|
** How to Get a Sync Placement
|
||||||
|
- ✅ *Work with a Sync Agency or Music Library* (e.g., MusicBed, Epidemic Sound, Artlist)
|
||||||
|
- ✅ *Submit Music to Music Supervisors* (people who pick songs for shows & movies)
|
||||||
|
- ✅ *Register with a PRO (Performance Rights Organization)* (like ASCAP, BMI) to collect royalties
|
||||||
|
- ✅ *Make High-Quality Instrumentals & Vocals* (instrumental versions increase your chances)
|
||||||
|
- ✅ *Network with Video Creators & Ad Agencies*
|
||||||
|
|
||||||
|
** Why Sync Placements Are Valuable
|
||||||
|
- ✔ *Can Pay Large One-Time Fees* ($500 – $100,000+)
|
||||||
|
- ✔ *Gives Exposure & Can Boost a Song’s Popularity*
|
||||||
|
- ✔ *Earns Royalties Every Time It Airs* (Performance Royalties)
|
||||||
|
|
|
||||||
|
|
@ -4,6 +4,229 @@
|
||||||
* Links
|
* Links
|
||||||
#+attr_html: :class links
|
#+attr_html: :class links
|
||||||
- [[../../../toc.org][TOC - Artist Framework]]
|
- [[../../../toc.org][TOC - Artist Framework]]
|
||||||
- [[../../../_data/video/c10.mp4][video]]
|
- [[../../../_data/video/c11-traffic_strategy-01.mp4][video]]
|
||||||
|
|
||||||
* notes
|
* notes
|
||||||
|
|
||||||
|
** master list and customer lists
|
||||||
|
| **Category** | **Master List** | **Customer List** |
|
||||||
|
|--------------------|----------------------------------|----------------------------------|
|
||||||
|
| **Definition** | A **complete, centralized** database that includes **all leads, prospects, and customers**. | A **subset of the Master List** that includes **only active or past customers**. |
|
||||||
|
| **Who is Included?** | Leads, prospects, trial users, former customers, and active customers. | Only paying customers or users who have completed a transaction. |
|
||||||
|
| **Purpose** | Manages all potential and existing customer relationships. | Tracks sales, support, and retention efforts. |
|
||||||
|
| **Data Points** | Name, email, phone, purchase intent, engagement, lead score, sales interactions. | Purchase history, last purchase date, total spend, subscription status. |
|
||||||
|
| **Use Cases** | Marketing, outreach, lead nurturing, upselling. | Sales tracking, customer service, loyalty programs. |
|
||||||
|
|
||||||
|
*** Key Takeaways
|
||||||
|
- **Master List** = Everyone (Leads + Prospects + Customers).
|
||||||
|
- **Customer List** = Only Paying Customers
|
||||||
|
- The **Master List** helps in marketing, lead nurturing, and sales
|
||||||
|
- The **Customer List** helps in tracking retention, loyalty, and customer service.
|
||||||
|
|
||||||
|
*** Flow Table
|
||||||
|
| **Source** | **Destination** | **Conversion Rate** |
|
||||||
|
|------------------------|---------------------------------|----------------------------------|
|
||||||
|
| Master List | Shopify / Wix (E-commerce) | 5-30% open rate, 5% click rate |
|
||||||
|
| Master List | YouTube (High-Traffic Videos) | 5-30% open rate, 5% click rate |
|
||||||
|
| Master List | Streaming Platforms | No data provided |
|
||||||
|
| Streaming Platforms | YouTube (High-Traffic Videos) | No data provided |
|
||||||
|
| YouTube | Shopify / Wix (E-commerce) | 1-5% click rate |
|
||||||
|
| Shopify / Wix | Email Opt-in / DTC Sales | No data provided |
|
||||||
|
| Email Opt-in | Master List | 20-80%+ conversion rate |
|
||||||
|
|
||||||
|
*** Are These Numbers Realistic?
|
||||||
|
**** Master List → Shopify/Wix (5-30% open, 5% click)
|
||||||
|
- These numbers are within the expected range. The average email open rate is typically *15-25%*, and a *5% click rate is standard*.
|
||||||
|
|
||||||
|
**** Master List → YouTube (5-30% open, 5% click)
|
||||||
|
- The open rate is realistic, but *YouTube click-through rates are usually lower*. A *5% click-through rate is high* for directing traffic to a YouTube video.
|
||||||
|
|
||||||
|
**** Master List → Streaming
|
||||||
|
- No data was provided, but *click-through rates for music streaming tend to be lower* than e-commerce.
|
||||||
|
|
||||||
|
**** Streaming → YouTube
|
||||||
|
- No data was provided, but *direct conversions from streaming platforms to YouTube would likely be low* unless explicitly promoted.
|
||||||
|
|
||||||
|
**** YouTube → Shopify/Wix (1-5% click-through)
|
||||||
|
- These numbers are reasonable. Standard YouTube link click-through rates for e-commerce are typically *0.5-3%*, but an engaged audience can push it higher.
|
||||||
|
|
||||||
|
**** Shopify/Wix → Email Opt-in
|
||||||
|
- This is expected, as most e-commerce platforms *collect emails at checkout* or through promotional offers.
|
||||||
|
|
||||||
|
**** Email Opt-in → Master List (20-80% conversion)
|
||||||
|
- The range is too broad. If this refers to *adding collected emails to the Master List*, then *80%+ is reasonable*.
|
||||||
|
- If this means *converting email subscribers into customers*, then *20-80% is too optimistic*.
|
||||||
|
- Typical customer conversion rates from email marketing are *1-10%*, not *80%*.
|
||||||
|
|
||||||
|
*** Master List Table
|
||||||
|
| **Category** | **Data Field** | **Type** |
|
||||||
|
|-----------------|-----------------------------------|------------|
|
||||||
|
| Contact Info | Contact ID | UID |
|
||||||
|
| | First Name | String |
|
||||||
|
| | Last Name | String |
|
||||||
|
| | Email | String |
|
||||||
|
| | Phone | String |
|
||||||
|
| Engagement | Lead Status | Enum (Lead, Prospect, Customer) |
|
||||||
|
| | Last Interaction | Timestamp |
|
||||||
|
| | Preferred Contact Method | Enum (Email, SMS, Phone) |
|
||||||
|
| | Engagement Score | Integer (0-100) |
|
||||||
|
|
||||||
|
*** Customer List Table
|
||||||
|
| **Category** | **Data Field** | **Type** |
|
||||||
|
|-----------------|-----------------------------------|------------|
|
||||||
|
| Contact Info | Customer ID | UID |
|
||||||
|
| | First Name | String |
|
||||||
|
| | Last Name | String |
|
||||||
|
| | Email | String |
|
||||||
|
| | Phone | String |
|
||||||
|
| Purchase Data | Purchase History | Array (List of Purchases) |
|
||||||
|
| | Last Purchase Date | Timestamp |
|
||||||
|
| | Total Spend | Float (Currency) |
|
||||||
|
| | Loyalty Tier | Enum (Regular, VIP, etc.) |
|
||||||
|
|
||||||
|
** Pyramid Structure of the Music Business Model
|
||||||
|
*** Foundational Releases
|
||||||
|
**** Definition
|
||||||
|
Core music releases that build an artist’s catalog and establish credibility.
|
||||||
|
**** Examples
|
||||||
|
- **Albums** (Full-length projects)
|
||||||
|
- **EPs** (Shorter collections of tracks)
|
||||||
|
- **Singles** (Strategic individual releases)
|
||||||
|
- **Remixes & Alternate Versions** (To expand reach and playlisting potential)
|
||||||
|
**** Notes
|
||||||
|
These releases serve as the foundation for **streaming growth, fan engagement, and content repurposing**.
|
||||||
|
|
||||||
|
*** High-Traffic Releases
|
||||||
|
**** Definition
|
||||||
|
Music or content specifically designed to **attract attention, generate buzz, and maximize reach**.
|
||||||
|
**** Examples
|
||||||
|
- **Music Videos** (High-production, visually compelling content)
|
||||||
|
- **Collaborations** (Features with larger or similarly sized artists)
|
||||||
|
- **Social Media Challenges** (Songs tailored for TikTok, Reels, etc.)
|
||||||
|
- **Viral Content & Memes** (Tracks with strong shareability)
|
||||||
|
**** Notes
|
||||||
|
These releases **increase exposure** and drive fans toward **streaming, email lists, and direct sales**.
|
||||||
|
|
||||||
|
*** Links in Video Descriptions
|
||||||
|
**** Definition
|
||||||
|
The **marketing infrastructure** that directs traffic from content to monetization points.
|
||||||
|
**** Examples
|
||||||
|
- **Streaming Links** (Spotify, Apple Music, SoundCloud)
|
||||||
|
- **Merch & Album Store Links** (Shopify, Kunaki, Bandcamp)
|
||||||
|
- **Tour & Ticket Links** (Eventbrite, DICE, Bandsintown)
|
||||||
|
- **Email List Signup Forms**
|
||||||
|
**** Notes
|
||||||
|
**Strong CTA (Call-To-Action) placement** in video descriptions ensures fans follow through on **purchasing, streaming, or subscribing**.
|
||||||
|
|
||||||
|
*** Shopify & Kunaki
|
||||||
|
**** Definition
|
||||||
|
The **monetization layer** that turns traffic into **direct-to-consumer revenue**.
|
||||||
|
**** Sales Channels
|
||||||
|
- **Digital Album Sales** (MP3, FLAC, WAV)
|
||||||
|
- **Physical Albums & Merch** (Vinyl, CD, T-shirts, posters)
|
||||||
|
- **Print-on-Demand** (Kunaki for CDs & Vinyl, Printful for merch)
|
||||||
|
- **Fan Bundles** (Combining digital & physical items for added value)
|
||||||
|
**** Connected Platforms
|
||||||
|
- **Streaming** (Spotify, Apple Music, SoundCloud)
|
||||||
|
- **Social Media** (Instagram, Facebook, YouTube)
|
||||||
|
- **Email Marketing** (Mailchimp, ConvertKit, Drip)
|
||||||
|
**** Additional Monetization
|
||||||
|
- **Streaming Royalties** (Passive income from plays)
|
||||||
|
- **Ticket Sales** (Concerts, live shows)
|
||||||
|
- **Sponsorships & Brand Deals** (Partnerships with companies)
|
||||||
|
|
||||||
|
*** Key Takeaways
|
||||||
|
- **Foundational Releases** provide a **long-term catalog** for engagement.
|
||||||
|
- **High-Traffic Releases** generate attention and **bring fans into the ecosystem**.
|
||||||
|
- **Links in Video Descriptions** drive **traffic to monetization points**.
|
||||||
|
- **Shopify & Kunaki** provide **direct income streams** beyond streaming royalties.
|
||||||
|
|
||||||
|
** Artist Team
|
||||||
|
*** Marketing
|
||||||
|
Responsible for promotion, branding, and fan engagement.
|
||||||
|
|
||||||
|
*** Common Vision
|
||||||
|
Ensures all team members are aligned with the artist’s goals, sound, and career trajectory.
|
||||||
|
|
||||||
|
*** Team Building
|
||||||
|
| Role | Responsibilities |
|
||||||
|
|-------------------|-----------------------------------------------------------|
|
||||||
|
| Artist | The central figure, responsible for creating and performing the music. |
|
||||||
|
| Producer | Oversees music production, sound design, and song arrangement. |
|
||||||
|
| Engineer | Handles recording, mixing, and mastering to ensure high-quality audio production. |
|
||||||
|
| Advisor(s) | Industry professionals or mentors providing strategic guidance. |
|
||||||
|
| Manager | Coordinates business decisions, partnerships, bookings, and long-term career strategy. |
|
||||||
|
| Graphic Designer | Designs cover art, merchandise, and visual branding elements. |
|
||||||
|
| Director | Creates and oversees music videos, visual storytelling, and content production. |
|
||||||
|
|
||||||
|
*** Additional Roles
|
||||||
|
| Role | Responsibilities |
|
||||||
|
|-------------------|-----------------------------------------------------------|
|
||||||
|
| Publicist | Manages media outreach, interviews, and PR campaigns. |
|
||||||
|
| Social Media Manager | Handles digital engagement, content scheduling, and fan interaction. |
|
||||||
|
| Booking Agent | Focuses on securing live performances and tours. |
|
||||||
|
| Legal Advisor | Ensures contracts, rights, and intellectual property are properly managed. |
|
||||||
|
| Merch Manager | Oversees merchandise production, sales, and fulfillment. |
|
||||||
|
|
||||||
|
** formula
|
||||||
|
- T = (V-C) * A
|
||||||
|
*** T = Traction
|
||||||
|
*** V - value
|
||||||
|
- determined by the perspective of the ideal future audience member or customer
|
||||||
|
- purchasing decisions: whether to buy a record of yours, stream music, buy ticket is determine by value in the public eye. specifically who'd you be looking to target for traffic streams
|
||||||
|
- composed of four variables
|
||||||
|
- V, Appeal: how much do I want this
|
||||||
|
- introspective consumer querstion
|
||||||
|
- how much do I want this, what the artist is offering
|
||||||
|
- first music video they may click
|
||||||
|
- next music video you offer
|
||||||
|
- album
|
||||||
|
- anything you are presenting
|
||||||
|
- how much does this appeal to my target audience
|
||||||
|
- V, Exclusivity: where else can I get this
|
||||||
|
- self explanatory, but powerful when considered and applied to any release
|
||||||
|
- V, Clarity: how well do I understand this
|
||||||
|
- how well do I understand this, is the creators intention or emotion getting through to me
|
||||||
|
- may change how you go about your production
|
||||||
|
- are you making every use of your clarity?
|
||||||
|
- V, Incentive: what else is in it for me
|
||||||
|
- what is the incentive to move forward with this
|
||||||
|
- adding to spotify playlist
|
||||||
|
- checking out a video on your artist page
|
||||||
|
- consider the variables collectively as you build your artists brand
|
||||||
|
|
||||||
|
*** C = cost
|
||||||
|
- C, Mental Cost: how difficult will this be
|
||||||
|
- C, Fiscal Cost: how much money must I exchange for this
|
||||||
|
- C, Time Cost: how long will this take
|
||||||
|
|
||||||
|
*** A = Acceptability
|
||||||
|
- A, Credibility: how much do I believe you
|
||||||
|
- A, Affinity: how much do i like you
|
||||||
|
- A, Disruption: how does this garner my attention
|
||||||
|
|
||||||
|
** artist brand distribution platform
|
||||||
|
- via websites
|
||||||
|
- ecommerce
|
||||||
|
- shopify
|
||||||
|
- wix
|
||||||
|
|
||||||
|
*** major issues
|
||||||
|
- traffic
|
||||||
|
- data
|
||||||
|
- distribution
|
||||||
|
- sales
|
||||||
|
|
||||||
|
*** systems
|
||||||
|
- get email from audiences
|
||||||
|
- notify w/ new material
|
||||||
|
- find out conversion rate
|
||||||
|
- predict sales based on collected data
|
||||||
|
|
||||||
|
1. foundational releases
|
||||||
|
2. high traffic releases
|
||||||
|
3. links in video descriptions
|
||||||
|
4. shopify and kunakify
|
||||||
|
- digital album, vinyl, cd, merch and digital/phsical product sales
|
||||||
|
- spotify, itunes, soundlcoud, instagram and email
|
||||||
|
- steraming, ticket sales and other deals and partnerships
|
||||||
|
|
|
||||||
|
|
@ -4,6 +4,6 @@
|
||||||
* Links
|
* Links
|
||||||
#+attr_html: :class links
|
#+attr_html: :class links
|
||||||
- [[../../../toc.org][TOC - Artist Framework]]
|
- [[../../../toc.org][TOC - Artist Framework]]
|
||||||
- [[../../../_data/video/c10.mp4][video]]
|
- [[../../../_data/video/c11-traffic_strategy-02.mp4][video]]
|
||||||
|
|
||||||
* notes
|
* notes
|
||||||
|
|
|
||||||
2
toc.org
2
toc.org
|
|
@ -49,7 +49,7 @@
|
||||||
** the a+ process: keyword research
|
** the a+ process: keyword research
|
||||||
- [[./_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org][Keyword Research 1- Flip the Industry Approach Upside Down]]
|
- [[./_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org][Keyword Research 1- Flip the Industry Approach Upside Down]]
|
||||||
- [[./_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org][Keyword Research 2 - A Plus Process]]
|
- [[./_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org][Keyword Research 2 - A Plus Process]]
|
||||||
- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 2 - Digital Real Estate, Nurture and Retain]]
|
- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 3 - Digital Real Estate, Nurture and Retain]]
|
||||||
|
|
||||||
** revenue
|
** revenue
|
||||||
- [[./_subsections/fullcourse/10-revenue/c01-revenue_streams.org][Revenue 1 - Revenue Streams]]
|
- [[./_subsections/fullcourse/10-revenue/c01-revenue_streams.org][Revenue 1 - Revenue Streams]]
|
||||||
|
|
|
||||||
Loading…
Add table
Reference in a new issue