update

.gitmodules

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+[submodule "_share/media/sass/org-media-sass"]
+	path = _share/media/sass/org-media-sass
+	url = git@bitbucket.org:ronnyabraham/org-media-sass.git

_share/media/fonts

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+/Users/ronny/notes/_share/media/fonts

_share/media/js/collapsible.js

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+/Users/ronny/notes/_share/media/js/collapsible.js

_share/media/sass/artist-framework.sass

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+@use 'org-media-sass/categories/business' as * 
+
+  
+.two-column
+  width: 100%
+  table-layout: fixed
+
+  th
+    text-transform: uppercase
+
+  th, td
+    width: 50%
+    text-align: left
+
+
+.two-column-desc
+  width: 100%
+  table-layout: fixed
+
+  th, td
+    width: 50%
+    text-align: left
+
+  thead
+    th
+      text-align: left
+
+    tr:nth-child(1) th
+      text-transform: uppercase
+      padding-bottom: 0
+      border-bottom: none
+
+    tr:nth-child(2) th
+      text-transform: lowercase 
+      border-top: none
+      font-size: .7em
+      padding-left: 1rem
+

_share/media/sass/org-media-sass

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+Subproject commit 6105a32ff0b689a73fc05329f960a18ea8bea249

_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org

@@ -1,5 +1,6 @@
 #+title: keyword research 01: flip the industry
-#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
+#+OPTIONS: H:6
 
 * Links
 #+attr_html: :class links
@@ -23,36 +24,86 @@ independent artists have to build up their assets
 
 - allocate money to videographer instead of marketer
 
+** paid traffic vs music video
+#+attr_html: :class two-column-desc
+| paid traffic                                             | music videos                                                                                                                              |
+| any traffic that's paid for                              | winning products                                                                                                                          |
+|----------------------------------------------------------+-------------------------------------------------------------------------------------------------------------------------------------------|
+| no guarantee beyond impressions                          | digital asset for life                                                                                                                    |
+| potential 2.5 return (most 1%)                           | infinite potential return                                                                                                                 |
+| pushes art in front of people instead of attracting them | shows stage presence, performance art, data (comments and subscribers).  All of which attracts promoters, investors and engaged audiences |
+
 ** music videos
 - digital asset for life
 - infinite potential return
 
 ** single vs mutliple releases
-*** single
-- one hit wonder
-- simplistic brand representation
-- one shot at a producer-market fit
 
-*** multiple releases
-- prevents
+#+name: single_vs_multiple
+#+attr_html: :class two-column-desc
+| single                             | multiple                                            |
+| one music video in your catalog    | building a foundation before a high traffic release |
+|------------------------------------+-----------------------------------------------------|
+| prone to the one hit wonder effect | prevents the one hit wonder effect                  |
+| one stable in an artists career    | can compose an interconnected matrix                |
+| simplistic brand representation    | can set a brand trajectory and narrative            |
+| one shot at a product-market fit   | more product-market fit opportunities               |
 
 ** short form vs long form
-*** short form
-- snippets get lost in translation
-- authenticity is compromised
-- brand subject to projections
-  - high churn rate
-- distracts artist from artistic intention
-
-*** long form content
-- gives a full take on record
-- greatest expression of a record
-- establishes clear brand identity
-  - set it and forget it
-- is the primary medium for visual art
+#+attr_html: :class two-column
+| short form                                  | long form                            |
+|---------------------------------------------+--------------------------------------|
+| snippets get lost in translation            | gives full take on record            |
+| authenticity is compromised                 | greatest expression of a record      |
+| brand subject to projects (high churn rate) | establishes clear brand identity     |
+| high churn rate                             | set it and forget it                 |
+| distracts artists from artistic intention   | is the primary medium for visual art |
 
 *** apps
 - tiktok was effectively used organically to 70k subscribers
 - good opportunity on youtube to focus on art
 
 ** click through rate (CTR)
+- bleh
+
+
+
+* ABIR NOTES
+** record labels don't develop new artists anymore like they used to
+- ICE SPICE is an industry plant
+  - banging body / banging face
+  - rapper girls are very sexualized with the female rappers
+  - she's effectively 'betty boop'
+  - she got millions of views in no time and that doesn't happen
+
+- the label is not interested in pouring money into someone
+  - unless he is already at 50%
+
+- the millions they give a rapper is a loan
+  - the rapper must use the money to create the image
+  - when the company is to recoup the money, the rapper must pay it back out of his 15% profits
+
+
+
+** metadata
+- algorithmic
+- playlists
+
+*** how viewers find a video
+- youtube search: 33%
+- other youtube features: 19.4%
+- browse features 19%
+- playlists: 17.7
+
+*** paid traffic
+- google search: 20%
+- facebook: 15
+- whatsapp: 6%
+
+
+** late stage
+- people that have broken 50
+
+** catalog
+- robust catalog
+- long form content

_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org

@@ -1,5 +1,6 @@
 #+title: keyword research 02: a+ process
-#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
+#+OPTIONS: H:6
 
 * Links
 #+attr_html: :class links
@@ -8,7 +9,9 @@
 
 * Notes
 
-- hack youtube search algorithms
+** maximimize youtube search algorithms
+- keywords
+- search terms
 
 ** keywords to use depend on
 - what type of high traffic event you want to create
@@ -70,6 +73,60 @@ arranging a matrix of videos that interconnect
   - tags
   - descriptions
 
+** video release types
+
+#+attr_html: :class two-column
+| foundational                                                                          | high traffic                                           |
+|---------------------------------------------------------------------------------------+--------------------------------------------------------|
+| no clearly identifiable high traffic sources to tap into                              | clearly identifiable high traffic source               |
+| goal is to establish and interconnected system of visuals that represent an an artist | high traffic artist                                    |
+| by themselves may receive low traffic                                                 | remix or cover of high traffic artists record /release |
+| any traffic is highly targetable and retainable due to low marketing                  |                                                        |
+
+
+** research
+*** tips
+- use an incognito tab so results are not influenced by search history
+  - search primary keywords
+  - in the top 5 to 8 videos result titles find the secondary keywords
+
+*** high traffic
+- search results
+  - recently posted
+  - high view counts
+
+*** low competition
+- not populated with high traffic videos
+- not populated with long established ranked videos
+
+** keyword
+*** types
+
+**** primary
+- artist name
+- name of artists record
+- search terms that release a large volume of traffic
+  - musical genre
+  - musical subgenre
+
+**** secondary
+- refer to as *anchor tags*
+  - used to tie in the video to the top of the first page of search results for the primary keyword of choice
+- found in titles of the top 5-8 results gained from primary keywords
+
+**** tertiary
+- use to rank in recommended list of a particular video
+- come from the titles of top 5-8 video results in recommended list
+
+*** use
+**** primary
+- enter in 'tags' section of video
+- place in description and title
+
+**** secondary
+- placed only in 'tags' section
+- unrelated to description or title of release and only relevant to youtube search algorithm
+
 
 * action steps
 ** Keyword Research

_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org

@@ -1,5 +1,6 @@
 #+title: keyword research 03: Digital Real Estate - Nurture and Retain
-#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
+#+OPTIONS: H:6
 
 * Links
 #+attr_html: :class links
@@ -7,6 +8,7 @@
 - [[../../../_data/video/c09-keyword_research-03.mp4][video]]
 
 * notes
+
 ** artists to look at
 - 10m threshold
   - has to be recent, bc if it's from a while back it's not going to be searched as much
@@ -75,14 +77,7 @@
 - no matter how good the youtube strategy is, the compatibility of the video to the search results will determine if the video maintains ranking.
 - if people don't like the video, the ranking will drop
 
-
-** single video vs multiple release
-| single video                       | multiple releases                        |
-|------------------------------------+------------------------------------------|
-| prone to the one hit wonder effect | prevents one hit wonder effect           |
-| one staple in an artists career    | can compose an interconnected matrix     |
-| simplistic brand representation    | can set a brand trajectory and narrative |
-| one shot at a product market fit   | more product market fit opportunities    |
+#+INCLUDE: "c01-flip_industry_approach.org" :lines "40-51"
 
 ** ready, aim, fire mindset
 - concerned with every detail before getting started with music videos
@@ -97,6 +92,15 @@
 - create a robust visual representation of that MVC
 - build a high traffic audience organically until you have to field inquiries from show promoters or other investors who you attract
 
+** problem with google
+google ONLY guarantees impressions
+
+*** it does NOT guarantee
+- views
+- engaged audiences
+- playlisting on other platforms
+- clicks of any kind
+
 
 
 * action steps
@@ -112,6 +116,7 @@ Answer these questions for yourself before shooting your next videos, each time
      - The common misconception many have about foundational releases is that there’s reason to be discouraged when they receive little traffic. Foundational releases are exciting opportunities to set a trajectory before high-traffic events are created.
 
      - Artists can position themselves and create opportunities for high-traffic releases using foundational releases, as even small amounts of traffic from foundational releases can be highly-targeted and retainable.
+
    - *High-Traffic Releases* are videos that have a clearly-identifiable high-traffic source to tap into. An example is a music video of an original record featuring a high-traffic artist, or a cover or remix of a high-traffic artist’s record.
 
 2. *If your release is Foundational*, are there any general keywords worth integrating into the metadata of your video? An example is a genre or subgenre of music.

_subsections/fullcourse/10-revenue/c02-publishing.org

@@ -4,6 +4,111 @@
 * Links
 #+attr_html: :class links
 - [[../../../toc.org][TOC - Artist Framework]]
-- [[../../../_data/video/c10.mp4][video]]
+- [[../../../_data/video/c10-revenue-02.mp4][video]]
 
 * notes
+* Master Copyright vs. Publishing Copyright in Music
+
+In the music industry, there are **two main copyrights** for every song:
+
+**1. Master Copyright** (*Sound Recording Copyright*)
+   - Covers the **actual recorded version** of the song.
+   - Owned by the **artist, label, or producer** who funded the recording.
+   - Example: The recording of *"Thriller"* by Michael Jackson.
+   - Pays **mechanical royalties, streaming royalties, and sync fees** when used.
+
+**2. Publishing Copyright** (*Composition Copyright*)
+   - Covers the **lyrics, melody, and composition** of the song.
+   - Owned by **songwriters and music publishers** (not the artist unless they wrote it).
+   - Example: The **chords and lyrics** of *"Thriller"*, regardless of who sings it.
+   - Pays **performance royalties, mechanical royalties, and sync fees** when used.
+
+**Key Differences**
+| **Aspect**        | **Master Copyright** (Sound Recording) | **Publishing Copyright** (Composition) |
+|-------------------|---------------------------------|----------------------------------|
+| *What it protects* | The actual recorded version | The melody, lyrics, and structure |
+| *Who owns it*      | Artist, label, or producer | Songwriters & publishers |
+| *Where it earns money* | Streaming, downloads, CDs, sync | Radio, performances, sync, covers |
+| *Main royalties*  | Mechanical, streaming, sync fees | Performance, mechanical, sync |
+
+**Example Usage**
+If a company wants to use *"Thriller"* in a movie:
+- They **pay for the Master Recording** (to the record label).
+- They **pay for the Composition** (to the songwriters & publisher).
+
+** Important!
+- register your LLC
+- register your assets under the LLC
+
+* Mechanical Royalties & Streaming Royalties (Quick Overview)
+
+**1. Mechanical Royalties**
+   - Paid to **songwriters & publishers** when a song is **reproduced or distributed** (physical or digital).
+   - Applies to **CDs, vinyl, downloads, and interactive streaming** (Spotify, Apple Music).
+   - Collected by **Mechanical Rights Organizations (MROs)** like:
+     - **U.S.:** Harry Fox Agency (HFA), The MLC (Mechanical Licensing Collective)
+     - **U.K.:** MCPS
+     - **Europe:** SACEM, GEMA
+
+**2. Streaming Royalties (Broken Down)**
+   - **Mechanical Royalties** (for the composition)
+   - **Performance Royalties** (for public playbacks)
+   - **Master Royalties** (for the sound recording, paid to labels & artists)
+
+*** Who Gets Paid for Streaming?
+| **Type of Royalty**    | **Who Gets Paid?**            | **Collected By**        |
+|------------------------|------------------------------|-------------------------|
+| *Mechanical Royalties* | Songwriters, Publishers      | MLC, HFA, MCPS          |
+| *Performance Royalties* | Songwriters, Publishers     | ASCAP, BMI, SESAC       |
+| *Master Royalties*     | Labels, Artists, Producers  | Spotify, Apple Music (via distributors) |
+
+**Example**
+If a song gets 1 million streams on Spotify:
+- **Songwriters & Publishers** get **mechanical + performance royalties**.
+- **Artists & Labels** get **master royalties**.
+
+
+* Sync Placement (Synchronization Licensing)
+** What is Sync Placement?
+Sync placement (short for *synchronization licensing*) is when a song is licensed to be used in visual media, such as:
+- TV shows
+- Movies
+- Video games
+- Commercials
+- YouTube videos
+- Corporate videos
+- Trailers
+- Podcasts
+
+** How It Works
+A *sync license* allows a company, filmmaker, or content creator to legally use a song with their video content.
+The *music creator (artist, producer, or rights holder)* gets paid for the usage.
+
+** Types of Sync Placements
+*** TV & Film Sync Placements
+- Songs placed in *movies, Netflix series, Hulu, etc.*
+- Usually high-paying, but competitive.
+
+*** Commercial Sync Placements
+- Used in *advertising* (Nike, Apple, car commercials, etc.).
+- Can be *huge payouts* if the brand is big.
+
+*** Video Game Sync Placements
+- Songs placed in *game soundtracks* (GTA, FIFA, NBA 2K, etc.).
+- Can be *recurring royalties* if the game sells well.
+
+*** YouTube & Online Content Sync
+- Used in *vlogs, influencer content, indie films, etc.*
+- Lower payouts, but can add up over time.
+
+** How to Get a Sync Placement
+- ✅ *Work with a Sync Agency or Music Library* (e.g., MusicBed, Epidemic Sound, Artlist)
+- ✅ *Submit Music to Music Supervisors* (people who pick songs for shows & movies)
+- ✅ *Register with a PRO (Performance Rights Organization)* (like ASCAP, BMI) to collect royalties
+- ✅ *Make High-Quality Instrumentals & Vocals* (instrumental versions increase your chances)
+- ✅ *Network with Video Creators & Ad Agencies*
+
+** Why Sync Placements Are Valuable
+- ✔ *Can Pay Large One-Time Fees* ($500 – $100,000+)
+- ✔ *Gives Exposure & Can Boost a Song’s Popularity*
+- ✔ *Earns Royalties Every Time It Airs* (Performance Royalties)

_subsections/fullcourse/11-high_traffic_strategy/c01-high_traffic_formulas.org

@@ -4,6 +4,229 @@
 * Links
 #+attr_html: :class links
 - [[../../../toc.org][TOC - Artist Framework]]
-- [[../../../_data/video/c10.mp4][video]]
+- [[../../../_data/video/c11-traffic_strategy-01.mp4][video]]
 
 * notes
+
+** master list and customer lists
+| **Category**        | **Master List**                                | **Customer List**                            |
+|--------------------|----------------------------------|----------------------------------|
+| **Definition**    | A **complete, centralized** database that includes **all leads, prospects, and customers**. | A **subset of the Master List** that includes **only active or past customers**. |
+| **Who is Included?** | Leads, prospects, trial users, former customers, and active customers. | Only paying customers or users who have completed a transaction. |
+| **Purpose**       | Manages all potential and existing customer relationships. | Tracks sales, support, and retention efforts. |
+| **Data Points**   | Name, email, phone, purchase intent, engagement, lead score, sales interactions. | Purchase history, last purchase date, total spend, subscription status. |
+| **Use Cases**     | Marketing, outreach, lead nurturing, upselling. | Sales tracking, customer service, loyalty programs. |
+
+*** Key Takeaways
+- **Master List** = Everyone (Leads + Prospects + Customers).
+- **Customer List** = Only Paying Customers
+- The **Master List** helps in marketing, lead nurturing, and sales
+- The **Customer List** helps in tracking retention, loyalty, and customer service.
+
+*** Flow Table
+| **Source**             | **Destination**                  | **Conversion Rate**              |
+|------------------------|---------------------------------|----------------------------------|
+| Master List           | Shopify / Wix (E-commerce)      | 5-30% open rate, 5% click rate  |
+| Master List           | YouTube (High-Traffic Videos)   | 5-30% open rate, 5% click rate  |
+| Master List           | Streaming Platforms            | No data provided                |
+| Streaming Platforms   | YouTube (High-Traffic Videos)   | No data provided                |
+| YouTube               | Shopify / Wix (E-commerce)      | 1-5% click rate                 |
+| Shopify / Wix         | Email Opt-in / DTC Sales       | No data provided                |
+| Email Opt-in          | Master List                    | 20-80%+ conversion rate         |
+
+*** Are These Numbers Realistic?
+**** Master List → Shopify/Wix (5-30% open, 5% click)
+   - These numbers are within the expected range. The average email open rate is typically *15-25%*, and a *5% click rate is standard*.
+
+**** Master List → YouTube (5-30% open, 5% click)
+   - The open rate is realistic, but *YouTube click-through rates are usually lower*. A *5% click-through rate is high* for directing traffic to a YouTube video.
+
+**** Master List → Streaming
+   - No data was provided, but *click-through rates for music streaming tend to be lower* than e-commerce.
+
+**** Streaming → YouTube
+   - No data was provided, but *direct conversions from streaming platforms to YouTube would likely be low* unless explicitly promoted.
+
+**** YouTube → Shopify/Wix (1-5% click-through)
+   - These numbers are reasonable. Standard YouTube link click-through rates for e-commerce are typically *0.5-3%*, but an engaged audience can push it higher.
+
+**** Shopify/Wix → Email Opt-in
+   - This is expected, as most e-commerce platforms *collect emails at checkout* or through promotional offers.
+
+**** Email Opt-in → Master List (20-80% conversion)
+   - The range is too broad. If this refers to *adding collected emails to the Master List*, then *80%+ is reasonable*.
+   - If this means *converting email subscribers into customers*, then *20-80% is too optimistic*.
+   - Typical customer conversion rates from email marketing are *1-10%*, not *80%*.
+
+*** Master List Table
+| **Category**     | **Data Field**                     | **Type**    |
+|-----------------|-----------------------------------|------------|
+| Contact Info    | Contact ID                         | UID        |
+|                 | First Name                        | String     |
+|                 | Last Name                         | String     |
+|                 | Email                             | String     |
+|                 | Phone                             | String     |
+| Engagement      | Lead Status                       | Enum (Lead, Prospect, Customer) |
+|                 | Last Interaction                  | Timestamp  |
+|                 | Preferred Contact Method         | Enum (Email, SMS, Phone) |
+|                 | Engagement Score                 | Integer (0-100) |
+
+*** Customer List Table
+| **Category**     | **Data Field**                     | **Type**    |
+|-----------------|-----------------------------------|------------|
+| Contact Info    | Customer ID                        | UID        |
+|                 | First Name                        | String     |
+|                 | Last Name                         | String     |
+|                 | Email                             | String     |
+|                 | Phone                             | String     |
+| Purchase Data   | Purchase History                  | Array (List of Purchases) |
+|                 | Last Purchase Date               | Timestamp  |
+|                 | Total Spend                      | Float (Currency) |
+|                 | Loyalty Tier                     | Enum (Regular, VIP, etc.) |
+
+** Pyramid Structure of the Music Business Model
+*** Foundational Releases
+**** Definition
+     Core music releases that build an artist’s catalog and establish credibility.
+**** Examples
+     - **Albums** (Full-length projects)
+     - **EPs** (Shorter collections of tracks)
+     - **Singles** (Strategic individual releases)
+     - **Remixes & Alternate Versions** (To expand reach and playlisting potential)
+**** Notes
+     These releases serve as the foundation for **streaming growth, fan engagement, and content repurposing**.
+
+*** High-Traffic Releases
+**** Definition
+     Music or content specifically designed to **attract attention, generate buzz, and maximize reach**.
+**** Examples
+     - **Music Videos** (High-production, visually compelling content)
+     - **Collaborations** (Features with larger or similarly sized artists)
+     - **Social Media Challenges** (Songs tailored for TikTok, Reels, etc.)
+     - **Viral Content & Memes** (Tracks with strong shareability)
+**** Notes
+     These releases **increase exposure** and drive fans toward **streaming, email lists, and direct sales**.
+
+*** Links in Video Descriptions
+**** Definition
+     The **marketing infrastructure** that directs traffic from content to monetization points.
+**** Examples
+     - **Streaming Links** (Spotify, Apple Music, SoundCloud)
+     - **Merch & Album Store Links** (Shopify, Kunaki, Bandcamp)
+     - **Tour & Ticket Links** (Eventbrite, DICE, Bandsintown)
+     - **Email List Signup Forms**
+**** Notes
+     **Strong CTA (Call-To-Action) placement** in video descriptions ensures fans follow through on **purchasing, streaming, or subscribing**.
+
+*** Shopify & Kunaki
+**** Definition
+     The **monetization layer** that turns traffic into **direct-to-consumer revenue**.
+**** Sales Channels
+     - **Digital Album Sales** (MP3, FLAC, WAV)
+     - **Physical Albums & Merch** (Vinyl, CD, T-shirts, posters)
+     - **Print-on-Demand** (Kunaki for CDs & Vinyl, Printful for merch)
+     - **Fan Bundles** (Combining digital & physical items for added value)
+**** Connected Platforms
+     - **Streaming** (Spotify, Apple Music, SoundCloud)
+     - **Social Media** (Instagram, Facebook, YouTube)
+     - **Email Marketing** (Mailchimp, ConvertKit, Drip)
+**** Additional Monetization
+     - **Streaming Royalties** (Passive income from plays)
+     - **Ticket Sales** (Concerts, live shows)
+     - **Sponsorships & Brand Deals** (Partnerships with companies)
+
+*** Key Takeaways
+     - **Foundational Releases** provide a **long-term catalog** for engagement.
+     - **High-Traffic Releases** generate attention and **bring fans into the ecosystem**.
+     - **Links in Video Descriptions** drive **traffic to monetization points**.
+     - **Shopify & Kunaki** provide **direct income streams** beyond streaming royalties.
+
+** Artist Team
+*** Marketing
+    Responsible for promotion, branding, and fan engagement.
+
+*** Common Vision
+    Ensures all team members are aligned with the artist’s goals, sound, and career trajectory.
+
+*** Team Building
+    | Role              | Responsibilities |
+    |-------------------|-----------------------------------------------------------|
+    | Artist           | The central figure, responsible for creating and performing the music. |
+    | Producer         | Oversees music production, sound design, and song arrangement. |
+    | Engineer        | Handles recording, mixing, and mastering to ensure high-quality audio production. |
+    | Advisor(s)      | Industry professionals or mentors providing strategic guidance. |
+    | Manager         | Coordinates business decisions, partnerships, bookings, and long-term career strategy. |
+    | Graphic Designer | Designs cover art, merchandise, and visual branding elements. |
+    | Director        | Creates and oversees music videos, visual storytelling, and content production. |
+
+*** Additional Roles
+    | Role              | Responsibilities |
+    |-------------------|-----------------------------------------------------------|
+    | Publicist        | Manages media outreach, interviews, and PR campaigns. |
+    | Social Media Manager | Handles digital engagement, content scheduling, and fan interaction. |
+    | Booking Agent    | Focuses on securing live performances and tours. |
+    | Legal Advisor    | Ensures contracts, rights, and intellectual property are properly managed. |
+    | Merch Manager    | Oversees merchandise production, sales, and fulfillment. |
+
+** formula
+- T = (V-C) * A
+*** T = Traction
+*** V - value
+    - determined by the perspective of the ideal future audience member or customer
+      - purchasing decisions: whether to buy a record of yours, stream music, buy ticket is determine by value in the public eye. specifically who'd you be looking to target for traffic streams
+    - composed of four variables
+      - V, Appeal: how much do I want this
+        - introspective consumer querstion
+          - how much do I want this, what the artist is offering
+            - first music video they may click
+            - next music video you offer
+            - album
+            - anything you are presenting
+          - how much does this appeal to my target audience
+      - V, Exclusivity: where else can I get this
+        - self explanatory, but powerful when considered and applied to any release
+      - V, Clarity: how well do I understand this
+        - how well do I understand this, is the creators intention or emotion getting through to me
+        - may change how you go about your production
+        - are you making every use of your clarity?
+      - V, Incentive: what else is in it for me
+        - what is the incentive to move forward with this
+          - adding to spotify playlist
+          - checking out a video on your artist page
+    - consider the variables collectively as you build your artists brand
+
+*** C = cost
+- C, Mental Cost: how difficult will this be
+- C, Fiscal Cost: how much money must I exchange for this
+- C, Time Cost: how long will this take
+
+*** A = Acceptability
+- A, Credibility: how much do I believe you
+- A, Affinity: how much do i like you
+- A, Disruption: how does this garner my attention
+
+** artist brand distribution platform
+- via websites
+  - ecommerce
+  - shopify
+  - wix
+
+*** major issues
+- traffic
+  - data
+- distribution
+  - sales
+
+*** systems
+- get email from audiences
+  - notify w/ new material
+  - find out conversion rate
+- predict sales based on collected data
+
+1. foundational releases
+2. high traffic releases
+3. links in video descriptions
+4. shopify and kunakify
+  - digital album, vinyl, cd, merch and digital/phsical product sales
+  - spotify, itunes, soundlcoud, instagram and email
+  - steraming, ticket sales and other deals and partnerships

_subsections/fullcourse/11-high_traffic_strategy/c02-control_traffic.org

@@ -4,6 +4,6 @@
 * Links
 #+attr_html: :class links
 - [[../../../toc.org][TOC - Artist Framework]]
-- [[../../../_data/video/c10.mp4][video]]
+- [[../../../_data/video/c11-traffic_strategy-02.mp4][video]]
 
 * notes

toc.org

@@ -49,7 +49,7 @@
 ** the a+ process: keyword research
 - [[./_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org][Keyword Research 1- Flip the Industry Approach Upside Down]]
 - [[./_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org][Keyword Research 2 - A Plus Process]]
-- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 2 - Digital Real Estate, Nurture and Retain]]
+- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 3 - Digital Real Estate, Nurture and Retain]]
 
 ** revenue
 - [[./_subsections/fullcourse/10-revenue/c01-revenue_streams.org][Revenue 1 - Revenue Streams]]