#+title: Introduction
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* Links
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- [[../../toc.org][TOC - Artist Framework]]
- [[../../_data/video/c01-intro.mp4][introduction video]]

* Notes
** vision
- marketing
- business development
- content literacy

** purpose
- scale impact of early stage creative venture
- gain widespread recognition
- build leverage to obtain good record deals
  - which means you can remain independant

*** visual content systems purpose
- convey who they are as an artist
- get views
- attract management
- make record deals

** large labels
- work with established artists
  - strong brand
  - key performance indicators KPI3
  - high traffic audience
  - assets worth investment

** what to do
- build effective systems that support a surge of traffic

** artist and repertoire representatives (A&R Reps)

- talent scouts and music industry executives
- discover, sign, develop musical artist
- work for record labels, musci publishers, and entertainment companies

*** what they do
bridge the gap between artists and the music business

1. talent scouting
   - discover artists
   - evaluate potential for commercial success
   - monitor trending genres and music scenes
2. signing artists
   - negotiate record deals
   - finalize contracts
3. develop aritists
   - shape sound, brand, direction
   - network artist
4. overseeing recording process
   - select songs for albums or singles
   - match artists with producers, sound engineers, and session musicians
   - oversee recording sesssions in line with label's vision
5. marketing and promotion
   - plan releases, tours, events
   - work with streaming platforms

*** comparison of roles
| Roles               | Focus                                                |
|---------------------+------------------------------------------------------|
| A&R Representative  | Discover & Signing artists, oversee music production |
| Manager             | Handle artist career, business strategy, bookings    |
| Producer            | Crafting sound, overseeing recording                 |
| Music Publisher     | Handle song copyrights & collect royalties           |