#+title: Content Literacy
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* Links
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- [[../../toc.org][TOC - Artist Framework]]
- [[../../_data/video/c02-content_literacy.mp4][course video]]

* Questionaire
1. Describe your ideal visual public persona
2. How does the above translate through your products
3. What role does your intersectionality play in defining a public-facing artist persona, if any? This includes social factors such as language, class, culture, gender, ethnicity, race, history, heritage, age, location, ability, education, sexuality, and as many others as youc are to categorize for consideration.

* Notes
- visual content is the most intimate and consistent way to communicate with audience

** platforms
*** primary
- instagram
- youtube

*** alternate
- tiktok
- twitter
- custom website

** larger than life artists
- elvis used to go on tv interviews

*** qualities
- craft
- character
- posture
- fashion
- network
- released visual content

*** curated representation
- marketing teams
- personal coaches
- image consultants

** emerging artists
- using current technology
- with a creative director can accomplish similar results to a full stack marketing team

*** visual representation
- knowing why behind visuals enhances a sense of purpose
- may find your ideas for audio expand
- digital asset that can be leveraged
- can be spread on many divergent platforms

*** artist brand
- can be a seperate entity / alter ego
  - lives through you
- catalog of visual art can be larger than you

** younger generations
- looking for imperfection in models
- people intrinsically desire to feel heard and understood
- access to people who say things that they wish they could say

*** examples
**** clairo
- connected talking about her experiences with rheumatisis
  - people with similar disease
  - appreciate authenticity

**** cardi-b
  - extremely open
  - low quality videos
  - high quality instagram posts

** system
- robust system of visual representation