#+title: Content Literacy
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* Links
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- [[../../toc.org][TOC - Artist Framework]]
- [[https://www.artistlaunchframework.com/membership-area1632857005073][course video]]

* Notes
- visual content is the most intimate and consistent way to communicate with audience

** platforms
*** primary
- instagram
- youtube

*** alternate
- tiktok
- twitter
- custom website

** larger than life artists
- elvis used to go on tv interviews

*** qualities
- craft
- character
- posture
- fashion
- network
- released visual content

*** curated representation
- marketing teams
- personal coaches
- image consultants

** emerging artists
- using current technology
- with a creative director can accomplish similar results to a full stack marketing team

*** visual representation
- knowing why behind visuals enhances a sense of purpose
- may find your ideas for audio expand
- digital asset that can be leveraged
- can be spread on many divergent platforms

*** artist brand
- can be a seperate entity / alter ego
  - lives through you
- catalog of visual art can be larger than you

** younger generations
- looking for imperfection in models
- people intrinsically desire to feel heard and understood
- access to people who say things that they wish they could say

*** examples
**** clairo
- connected talking about her experiences with rheumatisis
  - people with similar disease
  - appreciate authenticity

**** cardi-b
  - extremely open
  - low quality videos
  - high quality instagram posts

** system
- robust system of visual representation