#+title: Section 02 - Lessons 12 | Awesome Page
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3002204#overview][S02:L12 - What Makes Your Facebook Page Awesome]]
- https://www.coursenvy.com/post/best-facebook-pages

* Notes

1. Clean Logo
2. The cover photo relates to the logo
3. In the bio show ways of contacting customers
4. Call to actions is obvious
5. Tab pages are appropriate for business

** examples pages
*** cabela's
- [[https://www.facebook.com/Cabelas][Cabela's Sporting Goods Store]]
- Intro says "worlds foremost outfitter"
- profile image relates to cover photo
- tabs that relate to brand
- photo contest to engage with fans

*** zappos
- [[https://www.facebook.com/zappos][Zappos Clothing]]
- 'shop now' call to action
- photos displaying shoes
- in About they invite customers to tweet, chat, email or Call at their number

*** starbucks
- [[https://www.facebook.com/Starbucks][Starbucks Coffee]]
- clean logo
- good product shots in photos
- call to action is a simple "Send Message"
** trends
- https://trends.google.com/trends/
- http://hashtags.org
