#+title: Section 02 - Lessons 08c | CTA and NAVBAR
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]

* Notes

** Adding a CTA
*** goal
- present value proposition
- lead eyes to the CTA

*** adding a CTA
- first hit the ... on the right side under the cover

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[[../../../_share/media/img/facebook/envy/section 02/L08c_01.png]]

- then click "Add Action Button"

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[[../../../_share/media/img/facebook/envy/section 02/L08c_02.png]]

- then choose an appropriate CTA
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[[../../../_share/media/img/facebook/envy/section 02/L08c_03.png]]

*** types of CTAs
- Sign Up
  - sends to sign up page

- Send Message
  - can directly with messenger
  - target them via facebook ads

** Optimize Facebook Page
- the more complete the info is, the more legit
- improves page quality and rank
- bio is the facebook meta description for google search
  - include 2-3 focus keywords

*** various fields
- Profile Picture
- Cover Photo
- Facebook Page Bio
- Page Description (About)
- Business Address and Phone
  - factors this in search ranking for location businesses
- Page Category
- Website and Email Address
- Facebook Page Settings

** Change Navbar Sections

- go from More->Manage Sections

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[[../../../_share/media/img/facebook/envy/section 02/L08c_04a.png]]

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[[../../../_share/media/img/facebook/envy/section 02/L08c_04b.png]]

- from there toggle on and off sections

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[[../../../_share/media/img/facebook/envy/section 02/L08c_04c.png]]
