#+title: Section 01 - Lessons 06 | Facebook Sales Funnel
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3474832#questions][S01:L06 - Facebook Sales Funnel]]

* Notes

** Facebook Sales Funnel
*** Brand Awareness
   - *Purpose*: ATTRACT
   - *Provide*: Content
     - posted content must be *engaging* and *shareable*
     - type of content
       - images
       - videos
       - infographics
       - how to's
       - funny
       - inspiring

*** Traffic & Conversion
   - *Purpose*: increase Interest and capture Leads
   - *Provide*: Free stuff in exchange for email
     - coupons
     - contests
     - ebooks
     - newsletter
   - retarget Warm Audiences
   - market to them
     - offers
     - promotions

*** New Customer
   - *Purpose*: Sales
   - *Provide*: Value
     - customer service
     - answer questions
     - continue offering value
