#+title: Section 02 - Lessons 08d | Settings
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]

* Notes

** Settings->Privacy
- go to the page
- from the "Manage Page" side bar, click on settings
- this will take you to "Settings and Privacy"

*** How People Find And Contact You
- How People find and contact you
  - allow search engines outside of facebook to link to page
  - allow page to be recommended to people looking at similar pages

- Messaging
  - allow people to message your page

*** Posts
- who can see your future posts
  - Public

- allow comment summaries on your posts
  - generated using meta AI

- allow visual search on your posts
  - meta will find other content on facebook related to your posts, not necessarily your own

*** Stories
- who can see your stories
  - default Public
- allow others to share public stories to their story
  - will include your name and a link to your original

- allow people to share your stories if you mention them

- allow followers to reply to your stories

- archiving your stories
  - archive photos and videos after they disappear from your story

*** Reels
- who can see your reels

*** Followers and Public content
- who can follow my page

- who can see your followers on your timeline
  - page follower lists are public

- who can see the people, pages and lists you follow
  - default Public
  - the people you follow can see you are following

-  Public post notifications
  - default Public

- Public page info
- show most relevant comments first
- off facebook previews
- hide posts and comments with profanity
- hide comments containing certain words from your page
- country restrictions
- age restrictions

** Messaging
- go to meta business page home:
  - https://business.facebook.com/latest/home
  - then go to inbox

    #+attr_html: :width 200px
    [[../../../_share/media/img/facebook/envy/section 02/L08d_01.png]]

*** what you can respond to
- messenger
- instagram
- facebook comments
- instagram comments

** Content Creation and Planning
- go to facebook page
- click 'create post' field

*** notes
 - visual content is 40x more likely to get shared
 - videos get 135% more than just images
 - always provide a call to action

*** pin a facebook post
- you have an option to pin a post to the top of your facebook feed
- click on three dots
- click 'pin post'

*** share relevant content
- find content on another page youlike
- click the share button below post
- select "share now"

- if you click "share to feed" thsi will share the post plus your own custom text

** create & schedule posts via meta business suite
- go to meta business suite
- on left side find "Planner"
  - facebook and instagram
  - ads
  - posts
  - stories

- another way is via content

    #+attr_html: :width 800px
    [[../../../_share/media/img/facebook/envy/section 02/L08d_02.png]]

** Follower Insights
- meta business suite -> Insights - > Audience
  - age demographics
  - gender

    #+attr_html: :width 800px
    [[../../../_share/media/img/facebook/envy/section 02/L08d_03.png]]

- meta business suite -> Insights -> Content

  - allows you to see how all your posts have done
  - best times for posting, etc

    #+attr_html: :width 800px
    [[../../../_share/media/img/facebook/envy/section 02/L08d_04.png]]


**  advertising
*** invite friends to like your page
- click the ... menu, then 'invite friends'

*** pay for page likes
- https://business.facebook.com/adsmanager
- Create Ad button -> select Engagement campaign objective -> on the Ad Set under Conversation Location select "Facebook Page"

** add an employee to the facebook page
- only an admin can assign roles orchangeroles
- 'facebook access with partial control' is a common role to assign

*** how to add someone
[[https://www.facebook.com/business/help/152071822895768?id=418112142508425][how to give someone access to your page from facebook]]

1. from Page Feed, click profile pic in top right
2. Click *Settings and privacy* and then select *Settings*

   #+attr_html: :width 500px
   [[../../../_share/media/img/facebook/envy/section 02/L08d_05.png]]

3. in the left menu, click *Page setup*, then click *Page access*

   #+attr_html: :width 500px
   [[../../../_share/media/img/facebook/envy/section 02/L08d_06.png]]

4. Find *People with full control*, then click *Manage*

   #+attr_html: :width 500px
   [[../../../_share/media/img/facebook/envy/section 02/L08d_07.png]]

5. a dialog will pop up, click *Go to Meta Business Suite*

6. Click *Assign People*

   #+attr_html: :width 500px
   [[../../../_share/media/img/facebook/envy/section 02/L08d_08.png]]

7. Under *Add People*, scroll down and click *Add person*
8. Enter the email address of the person you want to add and click *Next*

   #+attr_html: :width 700px
   [[../../../_share/media/img/facebook/envy/section 02/L08d_09.png]]

9. Assign level of access

10. Assign business assets

11. review invitation and *send invitation*

** How to Add a Facebook Page to Business Manager
