#+title: Section 02 - Lessons 08a | Creating an Account
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]

* Notes
** Create a Facebook Page
- login to account
- [[http://www.facebook.com/pages/creation]]

*** initial steps
- select category
- enter description
- click 'create page'

** access main page
- to access you must switch profile to facebook page profile
- in the upper right corner it will say "Manage Page"

  #+ATTR_HTML: :width 400px
  [[file:../../../_share/media/img/facebook/envy/S02_L08_E01.png]]

*** fill out everything
- the more complete the better
- specifically fill out
  - Edit Bio
  - Edit Details
- bio and details are used for searching
  - *the bio is the Meta description in google search*
  - include common phrases and keywords that customers would use to search

** about page
- fill out all relevant fields for brand
  - category
  - business address
  - email
  - phone

** Customize Facebook Page username
- format will be like *www.facebook.com/your-chosen-username*
- can only be done once, otherwise you have to make a request

** create an account on instagram
- you can only have 5 instagram accounts at a time
- same username
- bio
- emoji bulleted list of value propositions for brand
  - last line should be a call to action for instagram profile website link

** create a business account on instagram
*** to switch profile to a business account (correct way)

1. click on the profile icon in the lower left column
  #+attr_html: :width 100px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_01.png]]

2. click on *Edit Profile*
  #+attr_html: :width 600px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_02.png]]

3. go to *Account type and Tools*
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  [[file:../../../_share/media/img/facebook/envy/section 02/L08_03.png]]

4. click on *Switch to professional account*
  #+attr_html: :width 600px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_04.png]]

5. Choose from either Creator or Business
6. select a category for your business and tap *Done*

*** old and incorrect way that doesn't work
- go to profile and tap the three bars in the upper right corner
- tap *Settings*
  - some accounts will have *Switch to Professional Account* option directly under Settings
- tap *Account*
- tap *Switch to Professional Account*
- tap *Continue*
- select a category for your business and tap *Done*

** Link Facebook Page to Instagram account
*** benefits
- run instagram ads
- respond to instagram comments and messages via /Meta Business Suite Inbox/

*** how to connect
1. Go to Facebook Page
2. Click *Settings* in left on *Manage Page* menu
  #+attr_html: :width 300px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_05.png]]

3. Click *Linked accounts* in left menu
  #+attr_html: :width 300px
  [[file:../../../_share/media/img/facebook/envy/section 02/L08_06.png]]

4. log into instagram account

   - if your account isn't already professional instagram will change it and you will have to go through the process of choosing the professional attributes
   - See also: [[*create a business account on instagram][How to create a business account on Instagram]]
