2025-06-17 06:13:05 +03:00
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#+title: Section 03 - Lessons 18 | Ads, Budgets, bidding & schedules
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/21267560#overview][S03:L18 - video]]
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- [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf][pdf to chapter]]
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* Notes
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2025-07-28 09:51:39 +03:00
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- advantage campaign budget optimizes budget distribution across ad sets
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- the best performing ad gets the most
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- target one variable per ad set
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** daily budget
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- run continuously
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- start and end date
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- ad scheduling only works with lifetime budgets
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** split test
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- if multiple countries, create multiple ad sets
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** performance goal
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- found in ad set level under 'conversion'
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- choose how you want facebook to deliver ads to people based on what you want to achieve
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- Performance goal default settings tend to get best results
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*** optimization methods
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- CPM :: cost per impression
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- CPC :: cost per click
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- CPA :: cost per action (ie app install)
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** Facebook ad bidding
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- your ad is part of an auction that is worldwide for ads to your targeted group
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*** philosophy
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1. use the default system - double check
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2. limit the bid cap price if you have a limited budget
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3. set to highest if an ad has high conversion and ROAS (return on ad spend)
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*** campaign bid strategy
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**** highest volume
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- automatic option
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- default
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**** cost per result goal
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- avg cost per result goal
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- specific cost goal
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**** bid cap
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- max bid on auction
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** Facebook Delivery
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- standard (default)
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- accelerated
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- requires Bid Cap strategy
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