2024-12-16 22:27:43 +02:00
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#+title: Section 03 - Lessons 14 | Facebook Ad & Creative Guide
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/20694346#overview][S03:L14 - Complete Facebook Ad Copy & Creative Guide]]
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* Notes
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2024-12-20 12:48:36 +02:00
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** Marketing 101
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- value proposition / what you offer
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- tell customers what you want in a clear CTA
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- include brand logo to build awareness
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** selling facebook ads
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- treat your ads like communicating with friends
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- provide value
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- build relationships
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- promote / sell only 10% of the time
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** 4 elements of a perfect facebook ad
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1. visual
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- appealing
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- professional
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2. relevance to target market
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- does this have anything to do with the customer
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- does he care
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3. value proposition
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- enough value to take action
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- price reasonable
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- in demand
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4. call to action (CTA)
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- ASKING FOR WHAT YOU WANT
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- focus on ONE call to action per ad
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- don't confuse the customer
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** ad copy 101
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*** text in your advertisement
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- focus on outcome for buyer
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- state features
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- product
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- service
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- main focus should be outcome of the product/ service
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*** four factors for ad copy
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1. Outcome
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- pair outcomes to emotions
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- solve frustrations
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2. Credibility
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- social clout
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- testimonial videos
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- celebrity endorsuments
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- total customers/sales/ outcomes (e.g. 300k students!)
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3. Features
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- what makes this better
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- attracts target market
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- facts
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- benefits
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- sales price
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4. Relevance
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- relevent to target
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- common problem for targt market
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- personalize
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- personalization always wins
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- remember to sell the outcome!
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** Facebook Ad Copy Best Practices
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*** ad text
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- less than 20 words
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- pique curiousity
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- sell the output
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- use at least one emoji
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- https://emojipedia.org/
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*** ad headline
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- less than 6 words
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- hook user
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- make them want to click
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*** simple and straightforward works best!
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2024-12-23 22:42:24 +02:00
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** testing
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*** Dynamic Creatives
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2024-12-20 12:48:36 +02:00
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- test in bulk via Dynamic Creatives feature
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2024-12-23 22:42:24 +02:00
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- Primary Text
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- Headline
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- Description
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- you can test multiple variables
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- click the plus sign at each field
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#+attr_html: :width 300px
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[[file:../../../_share/media/img/facebook/envy/section 03/L14b.png]]
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#+attr_html: :width 300px
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[[file:../../../_share/media/img/facebook/envy/section 03/L14a.png]]
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*** Track your tests
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- create an excel sheet and keep track
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- clicks
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- engagement
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- conversions
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- you can also use a similar document to track ads for other companies
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** Not getting rejected
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- https://www.facebook.com/policies/ads
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*** biggest reason for ads getting rejected
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- misleading claims
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- never make specific unrealistic claims
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- focus on hooking client, not tricking
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- e.g. /interested in the BEST way to rapidly and safely transform your body?/
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** Facebook Ad Creative Best Practices
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- look at TOP brands and competitors for inspiration
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- use HIGH resolution images
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- avoid stock photos
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- users prefer AUTHENTIC images and videos (even if using a cell phone)
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- ask for a personal photos such as a customer selfie with them holding your product
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- run a contest awarding a free gift to the store for the BEST product selfie inspriation
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- make ad creative and ad copy RELEVANT to the customer base
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- use images that are RELEVANT to what you are advertising
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- use product image slideshow / video with text overlay customer testimonials for product, targeting Bottom of Funnel warm user
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- think MOBILE FIRST
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- anything you do must work work FIRST ON MOBILE
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