diff --git a/envy/_subesections/sec01/lesson-09.org b/envy/_subesections/sec01/lesson-09.org
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+#+title: Section 02 - Lessons 11 | Keywork Search
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
+
+* Links
+- [[../../toc.org][TOC - Facebook Marketing Notes]]
+- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/5764098?start=24#overview][S02:L11 - Keyword Search]]
+
+* Notes
+** use keywords
+1. rank organically
+2. google ads
+
+look for high ranked pages, and see what words are used to indicate importance
+
+** step 1 - search
+1. single key words
+2. long tail / multiple key words that are looked for as a group
+   - searched less than single words
+   - but will rank you higher
+
+** step 2 - generate
+- search niche forums
+- browse a library (niche magazines)
+- test google autocomplete searches
+- search wikipedia
+- look at compettitors websites and ads online
+- read newspapers
+- search amazon and other online stores
+  - amazon uses keyword in the bullet points and titles
+- search clickbank.com
+- check out google trends
+  - see if you are getting search volume for your keywords
+- watch tv commercials and infomercials
+
+** keyword niche #1 - buyers
+- best (top, top rated, new)
+*** who is your keyword for
+- dogs, women, men, kids, dogs, hooby, hikers
+
+*** reviews
+*** where to buy
+*** cheap (lowest price, discound, deals, lury, expensive)
+- on sale (coupon code, for sale, promo, promo code, special)
+- under $xx
+*** buyers like to compare things
+- sony vs samsung
+
+** keyword niche #2 -- info seekers
+*** how to
+- guide to, how do you ..
+
+- easy
+- top 10 (top x, best x)
+  - tutorial
+  - training
+  - course
+  - how to
+  - guide
+  - instructions
+
+*** DIY
+- how to build a table, etc.
+
+*** how to
+- eliminate
+- get rid of
+- prevent
+- fix
+
+** how to tell which keywods are good
+- long tail pro
+- https://www.coursenvy.com/post/long-tail-pro
+
+** picking winning keyword
+- keyword competitiveness 0-100 ranking
+- calculated using a bunch of factors
+- lower is better
+
+** use google keyword planner
+- put in a keyword and google will give you a lot of info
+- create a google ads account
+- create an ad campaign
+  - you don't have to launch it
+  - just pause it
+- go to tools->planner
+- you can put in competitors urls or your own ideas
diff --git a/envy/_subesections/sec01/lesson-12.org b/envy/_subesections/sec01/lesson-12.org
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+#+title: Section 02 - Lessons 12 | Awesome Page
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
+
+* Links
+- [[../../toc.org][TOC - Facebook Marketing Notes]]
+- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3002204#overview][S02:L12 - What Makes Your Facebook Page Awesome]]
+
+* Notes
diff --git a/envy/toc.org b/envy/toc.org
index e139fbf..e568aa0 100644
--- a/envy/toc.org
+++ b/envy/toc.org
@@ -23,3 +23,5 @@
 - [[./_subsections/sec01/lesson-08b.org][Lessons 08b: Image Sizes]]
 - [[./_subsections/sec01/lesson-08c.org][Lessons 08c: CTA and Navbar]]
 - [[./_subsections/sec01/lesson-08d.org][Lessons 08d: Settings]]
+- [[./_subesections/sec01/lesson-09.org][Lesson 11: Keywork Research]]
+- [[./_subesections/sec01/lesson-12.org][Lesson 11: Keywork Research]]