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diff --git a/envy/_subsections/sec03/lesson-15.org b/envy/_subsections/sec03/lesson-15.org
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--- a/envy/_subsections/sec03/lesson-15.org
+++ b/envy/_subsections/sec03/lesson-15.org
@@ -148,3 +148,33 @@
 
  #+attr_html: :width 600px
  [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15g.png]]
+
+** Video facebook funnel
+*** what
+- split top of funnel ad content when building brand awareness
+  - testing
+- retarget the audience in your second ad
+  - if someone sees the other ad or a similar ad, create an audience for it
+  - target that audience with the new ad
+
+*** how
+1. Meta Business-> Audiences-> Create Audience
+2. Select Video
+3. Choose which type of Engagement from the drop down
+4. after that the option to select a video you want to base this on will appear
+5. Pick the video, and customize any parameters
+
+ #+attr_html: :width 400px
+ [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15-funnel-video-a.png]]
+
+ #+attr_html: :width 400px
+ [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15-funnel-video-b.png]]
+
+ #+attr_html: :width 400px
+ [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15-funnel-video-c.png]]
+
+ #+attr_html: :width 400px
+ [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15-funnel-video-d.png]]
+
+ #+attr_html: :width 400px
+ [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15-funnel-video-e.png]]