From 3d99a9e08109faa957a224537b097420b47fc07f Mon Sep 17 00:00:00 2001 From: ronny abraham Date: Mon, 16 Dec 2024 22:27:43 +0200 Subject: [PATCH] finished sec2 started s3 --- envy/_subesections/sec01/lesson-12.org | 30 ++++++++++++++++++++++++++ envy/_subsections/sec03/lesson-14.org | 8 +++++++ envy/toc.org | 6 +++++- 3 files changed, 43 insertions(+), 1 deletion(-) create mode 100644 envy/_subsections/sec03/lesson-14.org diff --git a/envy/_subesections/sec01/lesson-12.org b/envy/_subesections/sec01/lesson-12.org index 2e03f74..902cdfa 100644 --- a/envy/_subesections/sec01/lesson-12.org +++ b/envy/_subesections/sec01/lesson-12.org @@ -4,5 +4,35 @@ * Links - [[../../toc.org][TOC - Facebook Marketing Notes]] - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3002204#overview][S02:L12 - What Makes Your Facebook Page Awesome]] +- https://www.coursenvy.com/post/best-facebook-pages * Notes + +1. Clean Logo +2. The cover photo relates to the logo +3. In the bio show ways of contacting customers +4. Call to actions is obvious +5. Tab pages are appropriate for business + +** examples pages +*** cabela's +- [[https://www.facebook.com/Cabelas][Cabela's Sporting Goods Store]] +- Intro says "worlds foremost outfitter" +- profile image relates to cover photo +- tabs that relate to brand +- photo contest to engage with fans + +*** zappos +- [[https://www.facebook.com/zappos][Zappos Clothing]] +- 'shop now' call to action +- photos displaying shoes +- in About they invite customers to tweet, chat, email or Call at their number + +*** starbucks +- [[https://www.facebook.com/Starbucks][Starbucks Coffee]] +- clean logo +- good product shots in photos +- call to action is a simple "Send Message" +** trends +- https://trends.google.com/trends/ +- http://hashtags.org diff --git a/envy/_subsections/sec03/lesson-14.org b/envy/_subsections/sec03/lesson-14.org new file mode 100644 index 0000000..2ce7d89 --- /dev/null +++ b/envy/_subsections/sec03/lesson-14.org @@ -0,0 +1,8 @@ +#+title: Section 03 - Lessons 14 | Facebook Ad & Creative Guide +#+HTML_HEAD: + +* Links +- [[../../toc.org][TOC - Facebook Marketing Notes]] +- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/20694346#overview][S03:L14 - Complete Facebook Ad Copy & Creative Guide]] + +* Notes diff --git a/envy/toc.org b/envy/toc.org index e568aa0..411afa3 100644 --- a/envy/toc.org +++ b/envy/toc.org @@ -24,4 +24,8 @@ - [[./_subsections/sec01/lesson-08c.org][Lessons 08c: CTA and Navbar]] - [[./_subsections/sec01/lesson-08d.org][Lessons 08d: Settings]] - [[./_subesections/sec01/lesson-09.org][Lesson 11: Keywork Research]] -- [[./_subesections/sec01/lesson-12.org][Lesson 11: Keywork Research]] +- [[./_subesections/sec01/lesson-12.org][Lesson 12: What Makes a Page Awesome]] + +** Section 3: Facebook Ads +#+attr_html: :class contents-overview +- [[./_subsections/sec03/lesson-14.org][Lessons 14: Facebook Ad Course & Creative Guide]]