got a third of the way through it

envy/_subsections/sec03/lesson-14.org

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 - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/20694346#overview][S03:L14 - Complete Facebook Ad Copy & Creative Guide]]
 
 * Notes
+** Marketing 101
+- value proposition / what you offer
+- tell customers what you want in a clear CTA
+- include brand logo to build awareness
+
+** selling facebook ads
+- treat your ads like communicating with friends
+  - provide value
+  - build relationships
+  - promote / sell only 10% of the time
+
+** 4 elements of a perfect facebook ad
+1. visual
+  - appealing
+  - professional
+2. relevance to target market
+  - does this have anything to do with the customer
+  - does he care
+3. value proposition
+  - enough value to take action
+  - price reasonable
+  - in demand
+4. call to action (CTA)
+  - ASKING FOR WHAT YOU WANT
+  - focus on ONE call to action per ad
+  - don't confuse the customer
+
+** ad copy 101
+*** text in your advertisement
+- focus on outcome for buyer
+- state features
+  - product
+  - service
+- main focus should be outcome of the product/ service
+
+*** four factors for ad copy
+1. Outcome
+   - pair outcomes to emotions
+   - solve frustrations
+2. Credibility
+   - social clout
+   - testimonial videos
+   - celebrity endorsuments
+   - total customers/sales/ outcomes (e.g. 300k students!)
+3. Features
+   - what makes this better
+   - attracts target market
+     - facts
+     - benefits
+     - sales price
+4. Relevance
+   - relevent to target
+     - common problem for targt market
+     - personalize
+   - personalization always wins
+   - remember to sell the outcome!
+
+** Facebook Ad Copy Best Practices
+*** ad text
+- less than 20 words
+- pique curiousity
+- sell the output
+- use at least one emoji
+  - https://emojipedia.org/
+*** ad headline
+- less than 6 words
+- hook user
+- make them want to click
+
+*** simple and straightforward works best!
+
+*** testing
+- test in bulk via Dynamic Creatives feature